Full transcript
0:00Let's clear something up right now. You
0:02do not need a fancy five-page website.
0:05You do not need a custom logo. You do
0:07not need to spend $3,000 before you've
0:10even sat with your first client. You can
0:12start your Death Duela business today
0:14for $0. Yes, 0. And in this video, I'm
0:18going to show you exactly how to.
0:21Because this is the biggest thing that I
0:22see especially new death duelist
0:24struggle with. They get stuck in the
0:26weeds. So, if this is you, that you're
0:28stuck in the weeds, that you're
0:29obsessing over the perfect website, the
0:31perfect brand colors, the perfect text
0:33stack, and the perfect bio, um, this is
0:37for you. Uh, they are important, but
0:40meanwhile, you're not talking to anyone,
0:43you're not booking anyone, you're not
0:45serving anyone because you're you're
0:47trying to wear this productivity
0:49costume, you're trying to figure out all
0:51these other things, and meanwhile,
0:54people need you. Websites don't get you
0:56clients. Relationships and visibility
0:59does. So, let's strip this all down and
1:01build something lean. And I'm not
1:04holding anything back because
1:07I just want to get you the information.
1:09So, listen very carefully. Do you
1:13eventually want a website? Sure. Yes,
1:16absolutely. It can be really beautiful.
1:18It can reflect your heart, your soul,
1:20your mission, um how bold you are, the
1:23spirituality that you bring. But right
1:25now, especially in the beginning, um
1:27especially if you don't have a website
1:29right now,
1:31don't worry about it because you don't
1:33even know what you're fully offering
1:35yet. Your packages will evolve. Even if
1:37you're an established doula right now,
1:39your packages will evolve, your language
1:42will evolve, your niche might evolve.
1:45You know, why lock yourself into a
1:47perfectly worded homepage before you've
1:50even tested anything? Most of your
1:53clients, from my experience, will come
1:55from conversations. They'll come from
1:58referrals. They'll come from being
2:00visible in your community and someone
2:03seeing your face and thinking, "I trust
2:05them." Not from Google, not from like a
2:10website. So instead of thinking, "How do
2:12I build a website?" Ask yourself, how do
2:15I make it ridiculously easy for someone
2:18to find me, talk to me, and pay me?
2:22That's the real question. And you
2:25basically need four things. That's it.
2:28Four things. You need one, a place for
2:32people to learn who you are. You don't
2:34need a novel. You don't need your entire
2:37life story. You just need enough for
2:39someone to say, "Okay, I get who they
2:41are."
2:43This could be something like um like a
2:45warm Instagram profile with a pinned
2:47introduction. Uh a Facebook page with a
2:50clear description. Um a long form
2:53YouTube video explaining your
2:54philosophy. You could have a one-page
2:57PDF introducing your services. You can
3:00have a simple link tree with a short bio
3:02at the top. So that's it. Clarity,
3:06simplicity over complexity. And those
3:09are all free things that you can use at
3:11your disposal. So if someone lands on
3:14your page, they should quickly know four
3:17things. Who you are, who you help, how
3:20you help, and how to take the next step.
3:24That's it. You don't need to sign
3:26school. You just need clarity. To the
3:29point clarity.
3:31So number two, they need a way to book
3:34you. If someone is ready to talk, do not
3:37make them email back and forth for three
3:39days. Your time is sacred, their time is
3:42sacred. Make it easy for them. You can
3:45use you can use Calendarly, which is
3:48they have a free plan. You can use
3:50Acuity or you can even clear an email
3:53that says here are my available times.
3:56Google mail also has a proposed times
3:59available or a booking link. No, you can
4:03put that link everywhere whether it be
4:05calendarly acuity or that Google link to
4:08your to your calendar. You can put that
4:11in your bio. You could put that in your
4:13email signature, your pin post, your
4:17link tree. Have one link for discovery
4:20calls and then one for paid sessions.
4:23That alone, those two clear calls will
4:26make you look professional and more
4:29importantly, it's going to protect your
4:30energy.
4:31>> [gasps]
4:32>> So number three, you have to have to
4:36have to have to have to have a way to
4:38stay connected. Not everyone will book
4:40immediately. Some people will watch you
4:42for 6 months. So give them a way to stay
4:46in your world. You can use a free email
4:49account um like through Google. You can
4:52use Mailchimp. They have a free plan as
4:55well. Uh ConverterKit, Flowesk. Uh, you
4:58can even use a simple email list sign
5:00up. You can also use Linkree as a mini
5:03homepage that includes book a call, join
5:05my email list, and download the free
5:07guide. Social media is going to do what
5:11it's going to do. The thing is, if we
5:13put everything in one bucket, you know,
5:17like social media,
5:19we've seen it all happen where we put
5:22all our eggs in one bucket and then all
5:24of a sudden, you know, take Tik Tok for
5:26instance. like Tik Tok was going to get
5:28sold and it went down for a day. And you
5:30know, when you spread yourself out for
5:33all the different social medias um and
5:36different ways that people can get in
5:37touch with you, the more easily
5:39available you'll you'll be for people to
5:42find you. But with social media, not
5:44everyone's going to see your stuff. The
5:47best way to stay in contact with someone
5:50is email. Your email goes straight into
5:54their inbox. That's like they're
5:56inviting you into their home. And yes, a
6:00website is like you inviting them into
6:02your home. And we want them to have a
6:05place that they can call, like they can
6:07find you. But for now, if you don't have
6:10the money for a website, get an email
6:12list together. That is a long-term
6:15relationship building strategy.
6:18Highly, highly, highly encouraged. Even
6:19if you start off with 20 people and
6:21they're your family members and friends
6:23who want to support you, start with
6:26something. Okay? All right. And then the
6:28last one, number four, a way to get
6:31paid. If you don't have any invoices,
6:34you have no income. So you can set up an
6:36account with like Stripe, PayPal, Venmo,
6:39Business. Okay. Set up clear payment
6:42terms like a deposit upfront, a balance
6:46due before services are complete.
6:48This isn't just about the money. This is
6:50about your energetic boundaries. I get
6:52more into that with mentorship and my
6:55course, but for now, just know that it's
7:00not
7:02it's not selfish to ask for money. It's
7:04actually very important and it allows
7:07people that layer of respect for you. So
7:10if if someone pays you, they show up
7:13differently and then so do you. So,
7:17start getting comfortable with asking
7:19for the money ahead of time. And Stripe
7:21and PayPal and Venmo are all free pages
7:25that you can use or platforms that you
7:27can use to start collecting money. Um,
7:30all platforms,
7:32no matter what you use, will have a
7:34credit card fee or a payment fee
7:37associated with that. Don't don't fret
7:40over those too too much. Those are all
7:42tax deductions. Talk to your accountant.
7:44I'm not an accountant,
7:46but talk to your accountant. Okay, so
7:50I'm going to get really technical for a
7:51minute because I I really want you to
7:55understand that there's free tools that
7:56you can use today. Um, this is more
7:59technical and I I want to share just
8:02like categories of tools that you can
8:04use and you only need one from each to
8:06start or you know, pick and choose if
8:09you're if you're you know, trying to
8:11figure out which one to use. figure them
8:14all out um and see which one you like
8:16best. Okay, but short form. I'll put it
8:20in the comments too so you can take a
8:21look at it. But here's just a
8:24comprehensive list. So for scheduling,
8:26you can use Calendarly, which they have
8:28a free uh version, but it's only for
8:30one, or you can use your Google
8:32calendar. Um for your online presence,
8:35uh you can use something like a link
8:37tree. Uh you can use a Canva landing
8:40page. You can use beacons or a stand
8:42store. Um, some of those do have a small
8:45cost to it if you want to upgrade. Um,
8:47but for the most part,
8:49it's like a mini website for
8:52communication
8:54for Zoom um or virtual meetings. Zoom
8:58has a free free um has a free plan, but
9:02you can only do a certain amount of uh
9:04minutes. I believe it's 45 minutes right
9:06now. Uh I could be wrong but um just
9:09check with that first but you can have a
9:11Zoom account for free and you know do
9:14your Zoom meetings. Another option is
9:16Google Meet. Uh that is also free. Uh
9:20for documents and resources you can use
9:23Google Docs and Google Drive. Um you can
9:26use Canva for welcome packets or pricing
9:28sheets. Those all have free plans. For
9:31your intake forms you can have Google
9:33forms or Jot Form. Both of those are
9:36absolutely free for organization. Um,
9:40you know, because we all need a place to
9:43put all of our stuff. Trello, Asauna,
9:45and Notion. Notion is one that I use.
9:48It's very versatile, but there's a lot
9:50that you can do. It can be very
9:51overwhelming, but there's a lot of
9:53people that have put templates out
9:55there, and there's already built-in
9:56templates in Notion. So, if you're not
9:59familiar with it or if you're already
10:01using it, um, just know that there's pre
10:04preloaded templates that are in there.
10:06And then for contracts,
10:09Jot Form, Panda do, docuine,
10:12even for free work, you need to have an
10:14agreement. Always, always, always. Okay.
10:19And then you can always get those um,
10:21updated if anything changes. But for
10:23contracts, highly recommend docuign.com
10:26form or pandoc.
10:29And then for accounting, because
10:31sometimes I know that that's like the
10:32biggest hurdle. Um, Wave has a free
10:36account. Stripe dashboard or a simple
10:38spreadsheet.
10:39If you like spreadsheets, [laughter]
10:42everybody likes a good spreadsheet,
10:43don't they? So, I know I just threw a
10:47whole bunch of different things at you.
10:50try to keep it simple, but this is what
10:51a simple setup might actually look like.
10:54So, let me just show you how how easy
10:56and lean this could be. So, you could
10:59have a link tree as your homepage. You
11:01can have a calendarly for booking as one
11:03of those links, a Google form for an
11:05intake that you can email to them after
11:07they've done the booking and they want
11:09to work with you. A Mailchimp for your
11:11email list and they can sign up right
11:13from your linkree. Stripe for payment.
11:16and then a Canva
11:18PDF for your welcome packet. That's it.
11:21That is a whole functioning death tool
11:23of business. There's no $5,000 website,
11:26no tech meltdown, not having to figure
11:28out all these things. Um, chances are
11:30you you are already familiar with some
11:32of these things. But the goal right now
11:35is not to look impressive. It's to start
11:38serving. It's start it's to it's to do
11:40the work that your heart is meant to do.
11:43The more you serve, this is the caveat
11:46too. The more you serve, the clearer
11:48your offers will get, the more confident
11:50you'll become and the easier marketing
11:53feels. And then through that, the faster
11:56your referrals will grow. Perfection
11:59delays your purpose. Connection will
12:03build your practice. So get out there
12:05and do the thing. And
12:08here's a little piece of doula wisdom
12:09that I like to to put out there.
12:13A website can be beautiful later, but
12:16your lifeline
12:18is conversation.
12:20Get people talking to you, get them
12:23booking you, get them paying you, and
12:25then once your income is steady, build
12:28the site. But for right now, just keep
12:31it lean, keep it human, keep it
12:32relational, uh that's the that's the
12:36best advice I will give you and make it
12:38easy for them. Um, I do plan on making
12:41this a series. I'm going to share more
12:43behind the scenes about business
12:44lessons, which is exactly what I teach
12:47in my course and my mentorship. So, you
12:49can take what resonates, leave what
12:51doesn't. Um, so yeah, if you want more
12:54deeper structure, step-by-step guidance
12:56or like real-time feedback, um, I offer
13:00mentorship like this. And, um, yeah, I'd
13:05be happy to talk with you. So, if you've
13:06made it this far, drop me a uh camera
13:10emoji in the comments. Um because today
13:14you stopped hiding behind the I need a
13:16website or I'm hiding behind
13:18perfectionism and you get to be seen
13:22and you get started building. So, um
13:26yeah. So, I'll see you in the next
13:28lesson. Okay. So,
13:31take it take take good care of yourself
13:33and I'll see you in the next one. Bye
13:35for now.