How to Become an Influencer Marketing Manager

0:00Did you know that the influencer marketing industry is expected

0:03to be worth $24 billion by the end of 2024?

0:08If you've been looking to take the leap to become an influencer

0:11marketing manager, The time is now.

0:14So today we're going over the high level steps

0:17you need to become an influencer marketing manager.

0:21Roll the intro.

0:24First off,

0:25what exactly does an influencer marketing manager do?

0:29Simply put, they strategize, execute,

0:32and manage influencer marketing campaigns for brands.

0:36They work with influencers to promote products or services

0:40and help brands reach their target audiences more effectively.

0:45So how does one become an influencer marketing manager?

0:48Well, there are five steps that we recommend you follow.

0:53Step one understand the industry.

0:57Before you can manage campaigns.

0:59You need to understand the basics of influencer marketing.

1:02This includes knowing different types of influencers such as micro, macro

1:07and mega influencers, and understanding how they can benefit a brand.

1:12Take some time to research case studies and successful

1:15campaigns to see what works and why.

1:18and quick plug.

1:20We recommend starting right here over on the later blog.

1:24Here you'll find everything you need to know about working in influencer

1:28marketing, from how to fine creators to what to include in an influencer contract.

1:34Step two gain relevant experience.

1:37Internships, entry level positions or even managing social media

1:42for a small business or a personal social media

1:45page can give you valuable hands on experience.

1:48Familiarize yourself with various social media platforms

1:51and analytics tools, and understanding how to track engagement.

1:56Reach and conversions is crucial for measuring

1:59the success of influencer campaigns.

2:01And if you want a head start,

2:03you can check out Laters Influencer Marketing Benchmark report right here.

2:07Step three build a portfolio.

2:11As you gain experience, start compiling your work into a portfolio.

2:15Be sure to include examples of campaigns you've worked on, results

2:19you've achieved, and any relevant skills you've developed.

2:22This portfolio will be essential when applying for jobs in influencer marketing.

2:27Your portfolio should showcase your ability to strategize, execute,

2:31and analyze marketing campaigns.

2:34Highlight your creativity, project management skills,

2:37and any successful collaborations with influencers.

2:41Step four network.

2:43Unlearn.

2:44This might be the most valuable step of them all.

2:47Attend industry conferences, webinars, and workshops

2:51to stay up to date with the latest trends in influencer marketing.

2:55Networking with professionals in the field can open up job opportunities

2:59and provide valuable insights that could land you your next gig.

3:03Following industry leaders on LinkedIn is a great start.

3:06We'd start with this list right here.

3:09And step five apply for jobs.

3:13Look for positions specifically related to influencer marketing and tailor

3:17your resume and cover letter to highlight your relevant experience and skills.

3:22Be sure to use your portfolio to demonstrate your expertise

3:25and past successes.

3:28And there you have it.

3:29Five steps we recommend you take to become an influencer marketing Manager.

3:34Don't forget to check out the later blog for more influencer marketing resources.

3:39We'll link it in the description box below.

3:42Until next time, we'll see ya later!