Full transcript
0:00I'm Kando . I will explain the only two
0:03ways to reach 1 million views on
0:04YouTube . I hit 2 million views on this
0:08video , but I used a method completely
0:10different from the usual way of posting
0:12videos on YouTube . This is the first
0:16way to create a video that reaches 1
0:17million views on YouTube . And there is
0:20one more way . Either one is perfectly
0:22fine . If you learn how to do even one
0:25of these , you'll gain many views and
0:26subscribers , and even if you don't hit
0:281 million , your chances of getting
0:30hundreds of thousands of views will
0:32increase significantly . Generally ,
0:34people think that when you post a video
0:36on YouTube , it will go viral within one
0:38or two weeks and the view count will
0:40skyrocket from there . Many people
0:42imagine that this is how view counts
0:44grow . That does happen , but it is quite
0:47difficult . The video I mentioned
0:49earlier that hit 2 million views . That
0:52was not a video that went viral in a
0:53single shot . The initial view count
0:56after posting was low , like this . Over
0:59the course of one or two years , it
1:01surpassed 1 million views , and after I
1:03left it alone , it went on to exceed 2
1:05million views . This flow is what we
1:07call long-term views . Creating this
1:10allows both your subscriber count and
1:12view count to grow steadily , leading to
1:14stable channel growth . So , how did I
1:16make it ? It’s a hybrid of browsing
1:18and YouTube search . Browsing . To put it
1:21simply , this refers to YouTube's
1:23recommendation feed . Videos with high
1:25scores are featured in the
1:27recommendation feed , so think of it as
1:29a national championship on YouTube . On
1:31the other hand , think of YouTube search
1:33as a bulletin board ; it’s a place
1:35where high-quality videos for specific
1:37keywords and in specific niches are
1:39displayed at the top to generate views .
1:42And what’s especially important is
1:44this browsing side . If you can master
1:45this browsing traffic , which accounts
1:47for many of YouTube's views , your view
1:49counts will rise significantly to
1:50hundreds of thousands or millions . This
1:52has always been important and will
1:54never change , so we are going to master
1:56this . However , if you use the standard
1:58approach for the recommendations feed ,
2:00your videos will only be browsed by
2:02people who already watch your channel .
2:04So , when you post videos on YouTube
2:06regularly , they only get views from
2:08your regular viewers . If you break it
2:10down between repeat viewers and new
2:11viewers , you might notice that even
2:13though your video is in the
2:14recommendations feed , only repeat
2:15viewers are watching it , and you're
2:17getting the same amount of views . I
2:19think many people have had this
2:20confusing experience . Actually , that is
2:22the general way views are generated on
2:24YouTube , and that is how it works for
2:26most people . If you feel like this
2:29applies to you or sounds familiar , I
2:30really want you to listen closely to
2:32what I’m about to say . Your channel
2:35will truly transform . So , what should
2:37you do ? I want you to forget about your
2:40subscribers for a moment . Instead , set
2:43your target as people who have never
2:45encountered your channel before . That
2:47means changing your target audience .
2:49This doesn't mean you shouldn't value
2:51your subscribers , nor does it mean you
2:53shouldn't value your repeat viewers .
2:55You should aim for videos that target
2:57subscribers only once every four or
2:59five videos . However , if you want to
3:03grow your views to a million or
3:05something close to that , you need to
3:06temporarily forget about your
3:08subscribers for the other three or four
3:10videos that you release more frequently
3:12. What does that mean ? To be specific ,
3:17a lot of people misunderstand what
3:19actually makes views explode on YouTube
3:21. When a video grows on YouTube , the
3:23repeat viewer conversion rate and the
3:25repeat viewer retention rate are the
3:27two most important factors . In other
3:30words , you need the conversion rate
3:31that turns first-time viewers into
3:33repeat viewers , and then the retention
3:35rate that keeps those repeat viewers
3:37coming back . I think you can see that
3:40if you can do both of these things ,
3:42your YouTube channel will grow .
3:44First-time viewers become repeat
3:45viewers who watch your channel daily ,
3:47and those repeat viewers continue to
3:49stay repeat viewers . Then people won't
3:52leave , and as the rate of new viewers
3:53increases , more and more people will
3:55stay on your channel . However , the
3:57challenge for many channels isn't
3:59actually about retaining repeat viewers
4:01, but rather this : the repeat visitor
4:03conversion rate . It means you haven't
4:05even met the people you haven't
4:06encountered yet , which is why few
4:08people stay on your channel . I'm sure
4:10many watching this video haven't
4:12experienced significant growth on their
4:14own channels yet , so for those people ,
4:16the repeat visitor conversion rate
4:18I’m about to discuss is crucial . By
4:21the way , there are those who have
4:22already experienced getting a lot of
4:24views , but for some reason , people
4:26aren't staying . Even though they’ve
4:28accumulated over 100,000 or even a
4:30million views in total , their regular
4:32videos only get a few hundred views .
4:34For these people , it’s about
4:36retaining repeat viewers . In other
4:37words , turning someone who watched once
4:39into a repeat viewer . This also becomes
4:41a challenge . What I mean by " this also "
4:44is that meeting people you haven't
4:46encountered yet — this repeat visitor
4:48conversion rate , or bringing in new
4:50people — is essential for everyone , so
4:52this is a common goal for every channel
4:54and every creator . For that purpose ,
4:56you should put out videos while
4:58temporarily forgetting about your
4:59current subscribers . I think we're okay
5:01up to this point . The next thing I want
5:03you to do is to choose keywords .
5:06Starting with people who haven't
5:08encountered your channel yet — for
5:09example , if you have a target audience
5:12of 10 million people in Japan — you
5:13begin by creating a trigger to get
5:15these 10 million people interested .
5:20What this means is , for example , you
5:22started watching my channel because I
5:24explain things you're curious about
5:26regarding YouTube , like YouTube
5:27thumbnails or how to get started on
5:29YouTube , so that was the trigger that
5:31led you to discover my channel for the
5:33first time . Thank you so much for
5:37always coming by . This is where it gets
5:41important : when you put those common
5:43concerns people have about YouTube into
5:45words , those are your keywords . For
5:48example , how to start YouTube , YouTube
5:50thumbnails , how to grow on YouTube , or
5:52how to increase subscribers . I’ve
5:54filled my content with almost all of
5:56these keywords , which is why the videos
5:58I create end up ranking at the top for
6:00such a wide variety of them . Because
6:03there are as many opportunities for
6:05people who haven't met me yet to find
6:07me as there are keywords , new viewers
6:09keep coming in ; even if 190 don't hit ,
6:11it's fine as long as I can reach people
6:13with the remaining 10 . Well , I’ve
6:15made about 70 videos designed to
6:17incorporate keywords in that way . In
6:19short , are you filling your own niche
6:21with keywords ? I think quite a few
6:23people are probably realizing this for
6:25the first time . The reason your YouTube
6:29channel changes when you notice this is
6:31that a very common mistake on YouTube
6:33is releasing videos without giving any
6:35thought to the keywords you could
6:37actually be including in them . For
6:41example , I’ve actually set " 1 million
6:43views " as a keyword for this video . If
6:46you put that firmly in the title and
6:48release the video , it becomes much
6:49easier for this video to show up when
6:51people search for terms like " YouTube 1
6:54million views " or " YouTube 2 million
6:56views . " By a significant margin . People
6:58tend to think that if you want even a
7:00few new viewers , you have to create
7:02content specifically as an SEO-focused
7:04video , but that’s not the case at all
7:06. Whether it's a video for your
7:09subscribers or for new viewers , it
7:11makes a huge difference whether you
7:12consciously include those keywords in
7:14your titles for your regular videos . If
7:16you don't do this , your channel becomes
7:18structured in a way that makes it
7:20difficult for new viewers to find .
7:21Furthermore , terms that pop up in
7:23YouTube searches are keywords that many
7:25people are looking for , so there is
7:27demand for them in the first place .
7:30Since it's confirmed that these are
7:32keywords many people are interested in ,
7:34failing to include them in your videos
7:36just makes your click-through rate more
7:38likely to drop , and even if your
7:39subscribers like it , the channel will
7:41end up feeling like an inside joke .
7:44Even if you put your heart into your
7:46videos , hoping they go viral and reach
7:48people who truly need them , if you
7:50don't include high-demand keywords ,
7:52it's like Japan during the isolationist
7:54Edo period . Your videos will only
7:56resonate with the people who are
7:57already there , so please open them up
7:59to the world . The way to do this is
8:01very simple : just start by
8:03incorporating keywords that fit well
8:05with your channel ; it's not difficult
8:07at all . Furthermore , as you get better
8:10at using these keywords , you'll be able
8:12to steadily bring in the specific
8:14viewers you want . For example , in my
8:17own channel's videos , I actually
8:19intentionally include slightly
8:21technical keywords like " score , " "
8:23impression , " and " repeater . " The reason
8:25is that these are terms for people who
8:27want to learn about such technical
8:28topics . And for those who already have
8:30a feel for the nuances . I control the
8:33keywords in my videos because I want to
8:35attract people who are highly motivated
8:37to learn — people who aren't complete
8:39YouTube beginners but have already
8:41started learning and want to go further
8:42. Surely you also have a specific
8:46audience you want to reach , right ? Just
8:51as choosing a persona is said to be
8:53crucial in marketing , narrowing down
8:55your target and making your channel
8:57resonate with them is incredibly
8:58important . Doing that is actually
9:02simple : just include a few more
9:04keywords in your videos that your
9:06chosen target audience would be
9:08interested in . And what’s the benefit
9:10of that ? It naturally filters your
9:12audience . It means you end up with
9:14videos that resonate more deeply with
9:15your chosen target . Furthermore , once
9:17you can perform this screening , you
9:19will be able to explosively increase
9:21your video view counts . For instance ,
9:23take this video on my channel that has
9:25reached over 2 million views . " 120
9:27Popular Royalty-Free BGM Tracks Used on
9:29YouTube - Find the Song You're Looking
9:32For . " This appeals more to people who
9:34already have a specific track in mind
9:35and want to know its name , rather than
9:37just people who want to watch a
9:39collection of background music . It
9:40addresses a very important need that
9:42many people are interested in . By
9:44hitting that , keywords like " find the
9:46song you're looking for , " " 120 , " and "
9:49frequently used " help drive engagement .
9:52If you can nail these in your titles
9:54and thumbnails , filling them with
9:56keywords that viewers find interesting ,
9:58your click-through rate will skyrocket ,
10:00leading to big viral hits or long-term
10:02evergreen videos that keep getting
10:04clicks and views . This is exactly what
10:06it means for the way you use keywords
10:08to completely transform your YouTube
10:10channel . There is another way to reach
10:13over a million views on YouTube , and
10:15that is to target overseas viewers as
10:17well . The reason I said " as well " is
10:22because on YouTube , there is a strategy
10:24to target Japanese viewers while also
10:27reaching overseas audiences to rack up
10:29views . You could also aim exclusively
10:33at an overseas audience from the start
10:35and try to grow your numbers that way .
10:37This is also perfectly fine . However ,
10:40if you aim for the English-speaking
10:42world , for example , you end up
10:44competing with over a billion native
10:46English speakers across the globe . The
10:49number of YouTube channels is
10:50proportional to the population . So , if
10:52there are 1 billion people in the
10:54English-speaking world versus 100
10:56million in Japan , there are roughly 10
10:58times as many YouTube channels in those
10:59English-speaking regions . When it comes
11:01down to it , if your English channel —
11:03without a full grasp of the language —
11:05can win against them , then you're all
11:07set . But it just goes to show that the
11:09difficulty level is very high . As
11:10Japanese people , I think we find it
11:12easier to understand what Japanese
11:14viewers are looking for . On the other
11:17hand , can you say for sure what kind of
11:19videos Americans or Europeans are
11:20looking for if you're asked ? Conversely
11:22, if you can answer that , then you
11:24should absolutely go ahead and target
11:26the English-speaking market . But for
11:27those who can't , you're better off
11:29making videos targeted at the Japanese
11:31market , where you have the home-field
11:33advantage . Now , here is the point : you
11:35could just target Japanese people , but
11:37you can also create videos that are
11:39watched by Japanese people while also
11:41drawing in overseas viewers . You can
11:43create videos on YouTube that aim to
11:45capture both audiences simultaneously .
11:47This way , you keep your main target as
11:49the Japanese audience , so you're
11:51already on solid ground . However , if
11:53you only rely on that , no matter how
11:55many views you get , the Japanese
11:56population is capped at 100 million . If
11:59you only target Japanese viewers ,
12:00reaching one million views is difficult
12:03, so it’s more realistic to master
12:05search and browsing features , as I
12:06mentioned earlier , and aim for a
12:08million views over a long period . But
12:10the overseas audience pool is massive ,
12:12so if you can just draw a little bit of
12:14that traffic , you’ll see an
12:16incredible surge in views , almost like
12:17a river starting to flow . Those in
12:19genres that can bridge this gap should
12:21do so , and in fact , more channels are
12:23seeing significant growth in views now
12:25because they’re attracting
12:27international audiences to YouTube more
12:29than before . There is a specific
12:31strategy or trick to doing this , which
12:33is to not include any voice audio in
12:35your videos . Don't include any
12:38narration . To explain what I mean ,
12:40let's try to imagine this . Imagine
12:43you’re watching YouTube , and you see
12:45a thumbnail and title in Japanese , but
12:47when you open the video , you hear
12:49narration in Hindi . You’d think , " I
12:52thought this was a Japanese video , " and
12:54you probably wouldn't watch it , right ?
12:56At the very least , I think it would be
12:58tough to watch until the end , even with
13:00subtitles . It’s the same for someone
13:04in an English-speaking country ; even if
13:06the thumbnail and title are in English ,
13:08if the video itself has Japanese audio ,
13:10the same thing will happen . This might
13:15sound obvious , but many people don't
13:17actually realize it . For example , cat
13:20videos can easily pull in traffic from
13:22overseas viewers . They are very easy
13:24for international audiences to enjoy .
13:26When someone uses Japanese text
13:28overlays or narration for these , our
13:30advice is to first stop displaying the
13:32Japanese text . And also stop including
13:35narration . Instead , use background
13:37music and , if possible , include the
13:40natural sounds from the video , almost
13:42like ASMR . As for the text overlays ,
13:44you should use subtitles and make them
13:46multilingual . By doing this , you can
13:48successfully pull in that flow of
13:50traffic from international viewers . All
13:51that's left is to create a situation
13:53where more people from abroad will
13:54watch . Even if it doesn't resonate with
13:57overseas viewers , if it hits with the
13:59Japanese audience , you'll still get
14:01solid views , and vice-versa . Even if it
14:03doesn't grow much here , there are 190
14:05countries around the world . Well , even
14:07if you break those 190 countries down
14:09into English-speaking or
14:10Indian-speaking regions , there are so
14:12many that you'll find that " it didn't
14:14work in this country , but for some
14:16reason , it's getting huge views from
14:18over there . " That significantly
14:19increases the chances of hitting a
14:21million views . This isn't just a
14:23theoretical argument ; we’ve actually
14:25had videos reach over a million views
14:27using this exact method . We have many
14:29such examples coming in from our
14:30students . Many people think they should
14:33just aim for an international audience
14:34in a vague way , but it’s about
14:36increasing the resolution of that idea
14:38and figuring out a concrete path to get
14:40there . And once you draw that path ,
14:42hitting a million views becomes visible
14:44. These are the tricks to making your
14:46view counts explode . Now , I’m going
14:48to share the most important thing in
14:49today's video . I think those of you who
14:53have listened this far might already
14:55have a vague sense of this , but the
14:56secret to growing on YouTube is that
14:58there are many different pieces that
15:00resonate with viewers , and you have to
15:02assemble them like a puzzle . If
15:06there’s a specific " trick " or keyword
15:08we talked about today , you need to
15:10assemble it into your thumbnail , title ,
15:12and video content like puzzle pieces .
15:16If there’s another trick , like
15:18targeting a specific audience , you
15:19integrate that into your thumbnail and
15:21your video’s content as part of the
15:23puzzle . The worst thing you can do is
15:26continue your YouTube journey without
15:28knowing what actually resonates with
15:29viewers . If you keep posting videos
15:33without any basis for how a channel
15:35grows , you’ll just end up with miss
15:37after miss , leading to a long period
15:39where your channel doesn't grow . I have
15:42seen so many people like that . With
15:45YouTube , there aren't just one or two
15:48tips , but two or three hundred ; for
15:50example , deciding between two
15:51thumbnails or choosing which video
15:53content works better . People who manage
15:56their channels by building on these
15:58small improvements versus those who
15:59don't will see a massive difference
16:01after a year or two . Today , I
16:03specifically covered thumbnails and
16:05titles , and also touched on keywords
16:07for video content . I’m sure you’ve
16:08already had quite a few " aha ! " moments
16:10just from this . These are the pieces
16:12that will completely transform your
16:13YouTube channel . I really want you to
16:15start collecting these right away . And
16:17about the method I discussed today for
16:19creating videos with a million views .
16:21I'll show you actual examples , specific
16:23concepts , how to produce the videos ,
16:25and how to shape your channel to reach
16:27that goal . I’ve decided to hold a
16:30study session where I'll teach you this
16:32in a hands-on format . There will be a
16:35bit of an after-talk , but I’ll be
16:37diving deeper into the many things I
16:39usually talk about , as I believe you've
16:41already mastered the absolute basics of
16:43YouTube . However , I think it's good to
16:49have a space for those who want to
16:50learn about specific goals , like " I
16:52want to hit a million views " or " I want
16:55to reach 10,000 subscribers . " YouTube
17:02doesn't always allow us to show exact
17:05monthly ad revenue or personal case
17:07studies , so in this study session , I'll
17:09be sharing concrete examples , genres ,
17:11and actual numbers , so please be sure
17:14to join . Also , since over 15,000 people
17:19have already registered for my LINE ,
17:21I've heard from many who want to join
17:23the study session but are wondering how
17:25to proceed since they've already
17:27registered . So , if you send the keyword
17:30" 1 million " that is currently shown on
17:33the screen to my LINE , you will receive
17:35an invitation to the study session .
17:39Whether you are already registered on
17:41LINE or are planning to register ,
17:43please click the title of this video to
17:45find the link , register there , and stay
17:48tuned . The study session is a great
17:52opportunity for me to see the faces of
17:54the people who watch my channel , so I
17:56am very excited and look forward to
17:58sharing , so please come and meet me .
18:01With that said , let's keep working hard
18:02on running our YouTube channels .