Full transcript
How To Find PDF Guide Ideas/Niches (Product Research)
0:00In this lesson, I'm going to be
0:01revealing the only way you should be
0:04doing research to find PDF guide ideas.
0:07Here's how much I've actually made in
0:09the past year from selling PDF guides.
0:12Refreshed. And as you can see, it is
0:14still right there. Okay. Do I have your
0:17attention now? That's $10 million,
0:19$113,000
0:22in the last 12 months selling [ __ ]
0:25PDF guides. So, how do you find ideas
0:28that actually work without, you know,
0:30guessing? As you can see, it says,
0:32"Discover trending PDF guide ideas based
0:34on real search data and save your
0:37favorites." So, when you come to
0:38generate PDF ideas, this is really
0:40simple, right? For those of you looking
0:43for like, oh, what niche should I get
0:45into? Look, it's already here for you.
0:47It's already here. Okay? So, let's say,
0:50you know me, I like moms, right? So, I
0:52come here, click parenting, and I type
0:53in new moms. And let's say I wanted to
0:57generate 15 for me. What it's doing is
1:01it is finding PDF guide ideas based on
1:04real search data. So unlike other, you
1:07know what I'm saying, apps like whatever
1:09um what's it called? Um type set where
1:11you have to come up with your own idea
1:14and then tell it to build a guide for
1:15you or whatever or any other trend
1:18finder or whatever. This one is
1:21specifically made to find ideas based on
1:24what people are searching. So if you see
1:26right here, this is what someone just
1:29searched. This is what someone just
1:31searched. These are what people are
1:33currently searching as I'm making this
1:35video. And it's going to then find the
1:39ones, you know, based on which, you
1:41know, search keywords and whatever is
1:44good for PDF guide specifically. That's
1:48what makes this very special and why it
1:50works so well because it's not just
1:52going to give me generic things people
1:54are searching for. Does that make sense?
1:56It's not just gonna, you know what I'm
1:57saying, give me, oh, what's the weather
1:59today? No, it it's not going to give me
2:01that, even though even though that might
2:03be trending. Does that make sense? It's
2:05only going to give me search keywords
2:09that are made for PDF guides. So, it's
2:12giving me ideas based on problems and
2:15questions people are literally looking
2:17for. So, as you can see right here, this
2:19one is going to tell me, okay, so first
2:21thing first, I usually stick with
2:23anything that has over 70 and above when
2:25it comes to the opportunity score. And
2:27when you're finding an idea from, you
2:29know, this um software, I don't care if
2:32you don't know anything about that
2:34niche. I don't care if you've never done
2:36it before or heard about it. If you see
2:3870 and above, test it because once
2:42again, this is a guide based on what
2:46people are currently searching for.
2:48That's what makes this app so special
2:50that no one else is doing out there. And
2:53that's why, you know, I was gatekeeping
2:55it because when I found this, I'm like,
2:57yo, yeah, yeah, yeah. The other ways I
2:58showed in the course and the, you know,
3:00the Reddit strategy and whatnot, it's
3:02good, but it's going to cost you time.
3:04You usually have to think of niches and
3:07think of like, okay, hm, what is a
3:09problem people are going through and
3:12then input it to try to, you know, guess
3:15what people are going to buy or
3:17whatever. This is this just does it for
3:20me with a click of a button, right? So,
3:21let's say I like, you know, mindful
3:24motherhood, balancing self-care, and
3:26baby. This has a 72 opportunity score.
3:29over 10,000 people search for this per
3:32month based on, you know, the data that
3:34that they're receiving right now. So, if
3:36I'm able to sell to, you know, 2,000
3:38people a month, and these are the people
3:40that are just searching for it. Most
3:42people go through problems without
3:44trying to look for a solution because
3:46they're so in that problem. So imagine
3:49when you then start running ads, when
3:51you stand when you then start doing your
3:52organic marketing and showing it to
3:54people who are also going through this
3:56because just cuz it says 10,000 people a
3:58month searching for this, that doesn't
4:00mean it's only 10,000 people that are
4:02actually looking for that solution. Does
4:04that make sense? These are just the
4:06people that are actually so tired that
4:08they're going on their phone or computer
4:10and searching for it. So anything that
4:12has an opportunity score of over 70,
4:14it's good. You save it and then you just
4:17literally take this right here, copy and
4:20then go to chat GBT and write, "Can you
4:23write me a full PDF guide for the title
4:29and subtitle?"
4:32And make it a how to title. Now, you
4:37don't have to make it a how-to title.
4:39This is just what I like to do just
4:42based off of psychology marketing based
4:44on my, you know, 10 plus years of
4:46marketing. Um, I just like doing that
4:48because I don't know when someone sees a
4:50how to, you know, the problem that
4:51they're going through, it just makes
4:53more sense. But once you give it this
4:54prompt right here, can you write me a
4:56full PDF guide for the title and
4:58subtitle you copied? No, one of the ones
5:01that you found right here on PDF Trend
5:03Labs. As you can see, it's literally
5:05going to give you the exact PDF like
5:08guide right here that you that you're
5:09then going to obviously, you know, when
5:11you're watching the course, you see that
5:12I just copy and paste this into Canva.
5:14And then for literally creating the, you
5:16know, PDF guide cover, I just come here
5:19and type in whatever matches my, you
5:21know, whatever matches my PDF guide
5:23title. New mom right here. Boom. This is
5:26an image of a mom holding a baby and she
5:29looks happy. So obviously that will go
5:32with like go with this right here.
5:33Balancing self-care and baby care. That
5:36will go with this right here. And that's
5:37all I did to find a good cover image.
5:40Everything else all you do is just copy
5:42and paste what's in here to create your
5:45PDF guide on Canva. And when trying to
5:47find ideas with this app and software,
5:49you don't have to type anything here.
5:51You can just go and say, let's do
5:54fitness, right? Generate. and it's going
5:57to generate you whatever people are
5:59searching for right now. Guys, this is
6:03the best. This is like this is like when
6:06drop shipping was very new in like
6:11201617
6:13and there was only one app. That's why
6:16we were getting rich with drop shipping
6:17because it was new and we were seeing
6:20what people were trying to buy, you
6:22know, based on that, you know, the only
6:23app that was out there back then. This
6:25is the only app that I know of at least
6:28that is going to generate ideas based on
6:31what people are currently searching for.
6:33So, as you can see right here, it's
6:35going to give you a bunch of different
6:37ideas. This one has a 80 opportunity
6:40score. Mastering muscle building, a
6:42beginner's guide to strength training.
6:44Okay, you can save this right here. Like
6:45I said, I don't care if you're like,
6:48"Huh?" If people are searching for it,
6:51you literally create it. Okay. So, let's
6:54say you have money to do paid ads. If
6:56you're going to test, you know, um let's
6:58say three PDF guides at once, right? To
7:01find a winner. So, when you save them,
7:03you can come to your saved, you know,
7:04PDFs, you know, um tab right here, and
7:06you can see the ones that you want to
7:08create. So, let's say you want three
7:11guides in three different niches to run
7:12Facebook ads for in one week. You can
7:15build the You saw how easy it was for me
7:17to obviously create the actual guide,
7:20right? And find an image for the cover.
7:22It took me seconds to do that. You can
7:24create these guides for your Facebook
7:26ads in literally just like an hour or
7:30two, right? Just three. And if you're
7:32doing organic marketing, same thing. You
7:35have, you know, three different um
7:37pages, three Tik Tok pages, three
7:38Instagram pages in three different
7:40niches. So this guide is in the mom
7:43niche. So that's one niche for my, you
7:45know, Tik Tok and Instagram. This is in
7:46the fitness niche. That's one niche for
7:48my other one, right? So, if I'm trying
7:50to literally go viral, I will focus on
7:53three different niches at a time and
7:56three different guides at a time with my
7:58organic marketing and post every day for
8:0130 days for, you know, those um specific
8:04guides that I found right here, right?
8:06And you'll see how to do that in the
8:08other modules and lessons of, you know,
8:09this course. But you can save as many
8:12ideas as you can. Here we have some
8:14ideas for money. And then if you're
8:15someone who's a little more creative,
8:17you can like literally add like an extra
8:19thing right here for like um stocks. I
8:22don't know. If you're creative and you
8:23want specific guides based on what
8:25people are searching right now about
8:27money and stocks specifically, you can
8:30write stocks right there. And then boom,
8:33mastering stock market fundamentals.
8:35This is an easy one to literally um sell
8:37apparently. And the competition is
8:39medium. It's a rising keyword and search
8:42term and it is 70 over 100. So boom,
8:45there you go. As you can see, this one
8:47is hard. High competition, don't do it.
8:49So it's literally giving you data based
8:52on what people are searching for right
8:54now and how many people are actually
8:56like, you know, selling to that keyword.
8:58So where you see hard, it's probably
9:00going to be pretty hard for, you know,
9:01you to, you know, compete with those
9:03people that are running Google ads or
9:04whatever the case is or whatever. But
9:06I'll drop a link in the description and
9:08you know pin comment of this course and
9:10also in the discord as well. It is
9:12pdftrendfinder.com.
9:15There is no other app that will find
9:17trending PDF guide ideas based on real
9:21search uh data out there. Like I said,
9:24I'll leave it in the description and pin
9:26comment of this video. The website, if
9:28you just want to type it in your
9:29browser, is pdftrendfinder.com.
9:34All right. So, yeah, that's the only way
9:35you should be using to find PDF guide
9:37ideas right now because no guesswork, no
9:39thinking, no, oh my god, are people
9:41looking to buy this? Who would buy this?
9:43The software and app literally just
9:46pulls it out from the internet and tells
9:48you this is what people are searching
9:50for right now. But like I said, it
9:51specifically pulls search data based on
9:55problems and questions people are
9:57looking, you know, for solutions for,
9:59which will then create great PDF guide,
10:02you know, um, ideas. But anyways, keep
10:05grinding, stay consistent. Now you
10:07literally have one of the main main keys
10:10to seeing success. So now at this point,
10:12it's really up to you, right? Welcome to
10:15module and lesson number two where I'm
10:18going to go ahead and show you how to
10:20create the entire PDF using chat GPT.
10:25I've never ever written a PDF by myself
10:28even though I know about the thing. I
10:30don't write about it. I literally just
10:32ask chat GBT, hey, write this thing for
10:35me. And depending on the, you know,
10:37dependent on the um um the niche that
10:40I'm reaching out to and trying to sell
10:42to, I'm going to tell it to write it in
10:46that kind of like, you know, like a
10:4725-year-old will, you know, talk or
10:50like, you get what I'm saying? I will
10:51tell chat GBT to write it just like the
10:54age group that is that that's within
10:56that niche. So that way it resonates
10:58with them even more if that makes sense.
11:00So let me show you what I mean. Okay, so
11:03last module and lesson you were able to
11:05see that we got a lot of PDF ideas from,
11:09you know, from um chat GBT. So, I'm
How To Create PDFs Using AI (ChatGPT)
11:13going to choose one and have it write a
11:16PDF guide for me. Okay. So, I actually
11:19would just use this one right here. I'm
11:22going to copy it and I'm going to ask
11:24it. I'm just gonna ask it. Hey, can you
11:28write an entire PDF guide
11:34for
11:36and make it sound like a professional
11:44and someone in that niche wrote it so it
11:50resonates with them. Boom. That's the
11:55prompt that you need to do right there.
11:57So, whatever you know your PDF is,
11:59whatever you chose, whatever it is, you
12:01want to make sure that you tell chat GPT
12:05to go ahead and write it like they
12:07would, you know, sound so that way it
12:09resonates with them, you know, more.
12:11Okay. So, use that same prompt. You can
12:13rewind the video and whatever. So, you
12:15can get that. Right now, what Chat GBT
12:16is doing is literally writing the entire
12:20PDF for you. Like digital products have
12:24always been like a gold mine, but PDF
12:27farming, it's just crazy. This is what
12:30this is what the word the term farming
12:32means. At least to me, you literally
12:34plant a bunch of these PDFs out there.
12:37You get what I'm saying? And that's it.
12:40You just plant a bunch of them out there
12:42and literally you can then create a
12:45bunch of them literally just like this
12:47and run ads. Now I don't recommend
12:49obviously going out there and selling
12:52trying to you know advertise 10 paid
12:54ads, right? You always want to do one at
12:56a time with your paid ads. Um but when
12:58it comes down to organic, you'll see
13:00that you can create as many accounts as
13:02you want and go as crazy as you want
13:04with, you know, making content for that
13:07um niche that you want to promote to.
13:09But just like that, a simple, this is
13:12all you need. A simple 10page 10page,
13:14you know, guide. You can go ahead and
13:16ask chat GBT to make it longer. Make it
13:1920 pages. Make it 30 pages. But
13:21typically, you want to keep PDFs to
13:23around 10 to 20 pages max because people
13:26are not going to read that long anyways.
13:28People don't like reading like that.
13:29People want instant. They want instant
13:32like um they they want to solve their
13:34problems instantly. So chat GBT just did
13:37that literally right here for you.
13:39That's how you that's literally how you
13:41create the PDFs. There's no other secret
13:43behind it. Now what you're going to do
13:45is obviously you want to see the name of
13:47it and you want to say okay the
13:49introverts guide to networking on
13:50LinkedIn. And then let's see the you
13:52know subheading build real connections
13:54without the small talk overload. That
13:57sounds good to me. If there's anything
13:59you want to change, you can literally
14:00tell chat GBT like, "Hey, I want you to
14:03change the, you know, the um the the
14:06title and make it more like a
14:1015-year-old wrote it." Whatever it is,
14:12you can ask chat GBT to change and tweak
14:14things a little bit. And then you want
14:16to see the table of content,
14:17introduction, networking, you know, um
14:20re re-imagine for introverts, why
14:23LinkedIn works for introverts. Step one,
14:25optimize your, you know, profile to do
14:27the talking. Step two, silent signals,
14:31engaging without being loud. Step three,
14:33the art of thoughtful comment. Um, step
14:36four, sending connection requests that
14:38feel natural. Step five, building
14:40relationships without draining yourself.
14:42And then, um, page eight would be
14:44templates for messages and intros.
14:46That's very important when you're
14:47building connections. Um, page nine,
14:49real world LinkedIn routines for
14:51introverts. And then final thoughts,
14:53your quiet advantage. Okay, if there's
14:56anything if you if you don't know about
14:58the niche,
15:00this sounds good to me. This sounds good
15:02to me. Okay, but you always want to read
15:04everything to make sure you know there
15:06are no errors or whatever because, you
15:07know, chat GBT it's not 100,000%, you
15:11know, perfect, right? You know, right?
15:12You know what I'm saying? It's not
15:14100,000% perfect yet. So, you want to
15:16make sure you read everything to make
15:18sure it sounds good and you actually
15:21like feel like, okay, this is a good,
15:22you know, guide. You know, the words
15:24it's using, you know, you want to make
15:26sure everything is good before you go
15:27ahead and then copy and paste. But
15:29literally, this is exactly how you do
15:31it. Um, there's literally nothing else
15:34you need to do in this module besides
15:36just ask it to write the PDF guides for
15:39you. Now, once you're done with this,
15:42you want to obviously make sure you keep
15:43this open. Um, so that way you can
15:45actually go ahead and create the actual
15:48PDF. You know, design the cover and
15:50design everything. And that's what we're
15:52going to get to next. Okay. So, yeah,
15:55it's that simple. As far as coming up
15:57with the PDF itself, I don't think
15:58there's any PDF, even if I know the
16:00niche, I don't think there's a single
16:02PDF that I ask for much like, you know,
16:05guidance from. The only one thing that I
16:08always do because I obviously, you know,
16:10um run paid ads as well. I mo I mostly
16:13run paid ads. That's how I started
16:14before I came up with the idea to do
16:17what I did to market um using
16:19influencers because obviously um I do
16:22e-commerce drop shipping and with that I
16:25know how much I'm able to make with
16:27influencers. So, when I was starting
16:29this, you know, PDF farming business and
16:32I was specifically running Facebook ads,
16:33printing $20, you know, ads, $20
16:36campaigns per day, printing hundreds of
16:38dollars per day, and then when that's
16:39working, obviously, you just increase
16:41your budget and stuff like that. You
16:42make more money, right? So, with that
16:44being said, I thought about like, wait,
16:45I can literally just, you know, do what
16:48I did, which is later on. I'll show it
16:49in this, you know, course, uh, this
16:51program. I was like, I can, you know,
16:53work with influencers and make a killing
16:56because it always works with, you know,
16:57e-commerce products. So, why can't it
16:59work for this with the, you know,
17:01specific influencers. Obviously, you
17:03can't do this with every influencer. Um,
17:06but yeah, it it it worked so well just
17:08because, you know, no one is doing that.
17:11Like, I don't know about I don't know
17:13about you, but I don't think I've seen
17:15many influencers that I follow and
17:17actually generally love release a PDF
17:20guide to do a specific thing. you know,
17:22that resonates with their followers. So,
17:24anyway, with that being said, usually
17:26after I do write the PDFs, you know,
17:28before I did the influencer stuff, and
17:30even if you're doing organic or
17:31influencers, the goal is to be able to
17:33obviously run paid ads to reach the
17:35maximum amount of people. So, even if
17:38you're doing organic ads, you want to
17:39make sure your pixels that I'll show you
17:41how to set up um later on, you want to
17:43make sure everything is connected to
17:44your website, even if it's organic right
17:45now, because when you do start making
17:47money, you want to make sure you're able
17:49to retarget the people that went to your
17:51website, but then purchase, okay? You
17:52want to be able to, you know, create
17:54lookalike audience and all sorts of
17:55stuff. You want to be able to run ads,
17:58okay? So, with that being said, I just
18:01always will ask again like thank I
18:04obviously be polite, right? You want to
18:05be polite the chat, GB. Thank you.
18:08Now, can you make sure this PDF guide
18:16is compliant with Facebook's
18:20ad policy
18:24and then obviously you can close this so
18:26it can you know do all that right here.
18:27And then when you want to copy the PDF
18:29again, you just obviously come here and
18:31open it up. But let's see. Okay,
18:34Facebook ads policy check. Mhm.
18:36[clears throat]
18:38>> So, it does the check for you and it
18:41knows Facebook's, you know, ad policy.
18:43So, now it says verdict ready for ads.
18:46That's all you need. You don't need to
18:47change anything. If it was not ready for
18:49ads, then, you know, it'll literally
18:51tell you that. It'll give you some red
18:53flags and then you'll go ahead and tell
18:55it, you know, right here, you will ask
18:56it, okay, can you make it completely
18:58comply with Facebook's ad policy? That's
19:02it. And that's literally how you create
19:04the the actual PDF that people will read
19:07and you know get value from and you know
19:10change their lives or whatever the case
19:11is help them with something help them
19:13feel better and all that stuff. Okay. So
19:16in the next module I'm now going to show
19:18you how to design the actual PDF you
19:20know the cover page and the actual
19:22content and you know how to turn this
19:25blank stuff right here how to turn it
19:27into an actual you know good-look PDF.
19:30Okay. So, I'll see you in the next
19:33module and lesson. Okay. So, welcome to
19:36module number three, lesson number
19:37three. And in this lesson, you're going
19:39to be learning how to design your PDF
19:41guides. You know, the cover photo all
19:43the way to the pages. And it's extremely
19:45easy. Okay. Just follow exactly what I'm
19:48doing and you should be able to get this
19:50done as well. Okay. So to design
19:53everything now, what what we're going to
19:55do is you want to at the end of this
19:58course be able to at least launch five
20:01PDFs at once. The people that grind and
20:03work hard, those are the people that are
20:05going to see things happen like this,
20:07okay? Because you're not going to build
20:09a PDF, you know, website um that's
20:12titled after networking professionals.
20:15Your goal with this course is to build a
20:17PDF guide brand that sells multiple PDFs
20:21on their website. Does that make sense?
20:23Okay. Glad you noticed that. [laughter]
20:26Wait, what?
20:32Welcome to lesson Welcome to module
How To Design PDFs Using Canva
20:35number three. Lesson number three. And
20:36in this lesson, you're going to learn
20:37how to design the entire PDF so it looks
20:40appealing and people, you know, can come
20:42back and buy from you. Because even
20:43though we're selling to people who are
20:44networking on LinkedIn, it doesn't mean
20:46they don't also like, you know, playing
20:48Call of Duty, for example. So, you want
20:50to make sure that your PDFs actually
20:52look professional and good, right? And
20:55also, at the end of this course, this
20:57program, I want you to be able to launch
20:59five PDFs at once. And you might be
21:02asking like, "Oh, how am I going to
21:03launch five PDFs at once?" Well, you're
21:05not building a brand titled um
21:08networking on LinkedIn.com. You're not
21:10building a brand for professionals.
21:12You're building a PDF guide brand that
21:15can sell a 100 PDFs on that website to
21:17help people out. That's the goal of PDF
21:20forming. That's why it's called farm in
21:22PDF farming. You're planting a bunch of
21:24PDFs. You're not building a one product
21:27PDF guide store. You're building a
21:29website that's going to have multiple
21:31PDFs on that website. Okay? That's
21:34that's where the people that are going
21:35to work hard will win over the people
21:37that are going to, you know, do one PDF
21:39at a time. Sure, you can do one PDF at a
21:41time, but if you want to eat and you
21:43want this [ __ ] to work like this, you
21:45need to be putting out five PDFs at
21:47once, testing five PDFs at once. Okay?
21:50And regardless of if you're doing paid
21:51ads or if you're doing organic, you can
21:54definitely do this. And I'll show you
21:55how to do this, you know, in the later
21:57um modules and lessons of this um
22:00program. So, to go ahead and, you know,
22:02design your PDF, it's fairly simple. Go
22:05in Canva. depending on when you're
22:07watching this video, I might have a link
22:09for you where you can get Canva, you
22:11know, for a cheaper price because you're
22:13going to have to, you know, pay for um
22:15the pro plan. Okay? So, whatever it is
22:18that you're doing, you're going to
22:20whatever whatever it is that you're
22:21doing, you're going to you're going to
22:22have to pay for the pro plan. Okay? Do
22:25it in a monthly in a monthly sense.
22:28Don't do it yearly. Not unless you want
22:29to pay um $120 upfront. You can do that,
22:32but do monthly. And this is the plan
22:34that I use, the $15 plan. Okay? And the
22:37reason why you want to do this is
22:39because when you're designing your PDF
22:41guides, you're going to need templates
22:43that actually look professional. There
22:46not a lot of free good-looking
22:47templates. Trust me, I've tried. Okay?
22:50Cuz I'm a cheap [ __ ] But yeah,
22:53it's $15 a month or some [ __ ] like that.
22:55So that should be that that's going to
22:57be worth it pretty much is what I'm
22:59saying. Um, so to design a PDF, you need
23:01a cover photo. So, what you're going to
23:03do is come here on unsplash.com. Okay?
23:05This is the website where you can get
23:07royaltyfree images. Okay? Copyright free
23:10images that you know will not get you in
23:12trouble for, you know, using the images.
23:15You get what I'm saying? So, all you're
23:16going to do is type in your niche. So,
23:18for this, we're doing networking to um
23:22professionals on LinkedIn. So, I'm going
23:23to come here and just type in
23:25networking.
23:28Okay. and then I'm going to scroll and
23:31see what I find. Now, as you can see,
23:33all these images are like um landscape
23:36mode. You want them to be in portrait
23:38mode because when you're creating a PDF,
23:40the PDF is in portrait mode, if that
23:42makes sense. Okay? And as you can see,
23:44when you're on Unsplash, you might see
23:45some images that has like the plus
23:48symbol, that means, you know, it's paid.
23:51You don't want the paid version. You can
23:53find a bunch of free images that do the
23:55same thing. So, we're just going to
23:57scroll until we find something that we
23:59actually like that's in um portrait
24:01mode. I saw something while I was
24:03scrolling, but I just want to scroll
24:04some more just to see what else I find.
24:06Okay. So, for something like this, this
24:09is networking right here. We could use
24:12this. So, I'm just simply going to
24:13download it. Click save.
24:16And then you can also even download,
24:20let's see,
24:23the one that I saw earlier.
24:26Uh, even this could be networking, but
24:28this ain't professionals. These look
24:30like some hipsters. So, you want to make
24:33sure it matches what you are doing.
24:36Okay. Uh, what your niche is. Let's see.
24:39Okay. So, the other one that I found
24:41that I saw while I was scrolling just
24:42now, this right here, it looks like
24:44they're at a networking event. So, we're
24:46going to download that as well. And then
24:48just, you know, whichever one speaks to
24:50me while I'm creating it is which the
24:53one I'm going to use. So, now that you
24:54find now that you found your, you know,
24:56cover image, the next thing you're
24:58simply going to do is you're going to
25:00come here on Canva and then you're going
25:02to click create design. And then you
25:04want to type in this right here. You
25:06want to type this in exactly so you can
25:08find PDF files that are already done for
25:11you. And you just replace those, you
25:13know, the content on the PDF file with
25:15your own content that chat GBT also
25:17created for you. This [ __ ] is crazy how
25:20like simple it is honestly to create
25:23this whole thing. So you're gonna type
25:24in document A4 A4 documents. Okay. Uh
25:30and you want to do portrait, not
25:32landscape portrait. Select that. And now
25:36as you can see it is right here. Right
25:38here. Right here. And then you're going
25:40to scroll. Okay. Okay. So, you want to
25:42scroll and make sure you find something
25:44that, you know, that that will work for
25:47you. Depending on what you're doing, you
25:49can type in, you know, if you're doing,
25:51you know, basketball or some [ __ ] like
25:53that, type in something that, you know,
25:55matches your niche. You can go to style
25:56and, you know, do based off, you know,
25:59uh, image um, colors and it'll create
26:01one with a color for you. So, you can
26:02then, you know, import your photos and
26:05do all that by yourself. But what I'm
26:07going to do is go to templates. That's
26:08what I like doing because it's all built
26:11for you. But if you want to do it all
26:12yourself, you can do styles and do it
26:14that way. Okay. So, all I'm simply going
26:17to do is find one that I kind of that I
26:20like that is also simple. Okay? You
26:22don't want something that's too
26:23complicated like this, for example. It
26:25got too many cuts and too many whatever
26:27the [ __ ] you know? You don't want that.
26:29Just make it simple and clean. For
26:31example, this right here is simple and
26:34clean. Okay? And the colors might not
26:37match my, you know, niche, right?
26:39LinkedIn. The website is blue. So, I
26:42probably want something more on the blue
26:44end. But look how simple this is right
26:47here. So, all I'm going to do is just I
26:49might use that one. And as you can see,
26:51if it has a crown, it means it's paid,
26:53right? So, if you don't like look at all
26:55the good paid themes, there are not a
26:57lot of free ones. Just letting you know.
26:59Not a lot of free ones at all. So, let's
27:03see.
27:05Uh,
27:06and typically the reason why I said get
27:08a portrait photo is because I like to
27:10use, you know, I like to put the photo
27:12of like the whole person on the, you
27:15know, on the uh on the PDF um cover
27:19photo like this one right here. I like
27:21to put the whole thing there because
27:23you're also going to use the image to
27:25run your ads. Okay, this is one of the
27:27the only ways I used to run my ads.
27:29That's how crazy it is to sell PDFs. You
27:31just do this. Okay. So, that's why I
27:34like to do that. You don't have to do
27:36that. This is just obviously a course
27:38and a program showing you what's worked
27:39for me. But, as you can see right here,
27:41if you select this right here, you
27:43obviously don't need a portrait photo.
27:45You just add any photo there that's
27:47going to work for you. Uh, so let's see.
27:54I think I'm going to use
28:01I'm going to use uh which one? There was
28:02one that I just that that I saw that I
28:04said I liked. Yeah, this right here.
28:07We're going to use this one right here.
28:09And we're gonna apply all 17 pages.
28:12Replace all pages. And then you're just
28:15going to come here. And then all you're
28:17going to do is
28:19click click on it position.
28:23As you can see, this is the image right
28:25here. This is the background right here.
28:27The image behind everything. So you're
28:29going to come here
28:31and then you're going to go ahead and
28:33delete the background. So now there is
28:35no background. So then you can go ahead
28:37and add your own background. Okay. So
28:40then what you're going to do is you're
28:41going to come here to file, upload
28:43files, upload file. And then let's say I
28:47do want to use this one.
28:50I'm going to upload that file. You can
28:52see it's uploading right there.
28:55And then you're gonna just drag it,
28:57right? Boom. You're gonna just drag it
29:00because technically I'm not going to use
29:02like this whole girly looking thing. You
29:05can change whatever you want. And
29:06obviously this right here, if you don't
29:07like it, if you don't like the little
29:09logos they have or whatever, just delete
29:11the icons or whatever. Okay? It doesn't
29:13have to be there. And you just come
29:16here. Boom. Now that looks like
29:19something that someone is going to, you
29:22know, purchase, you know. um um resonate
29:25with rather for networking. And then
29:28you're just gonna come here and paste
29:30your um the n the name of your ebook. I
29:34mean the name of your PDF. And then this
29:37um bar right here, this little long
29:38pill, it's going to, you know, you can
29:40drag it so that everything is either on
29:42one line or multiple lines. The longer
29:45you drag it, you know, the um less lines
29:49you'll have. Okay, make it smaller. And
29:53this is just me designing it, okay? You
29:55can design it however you want. And then
29:58we want this to actually be on um
30:01unitalized
30:03so that there you go. It's not
30:05italicized. And then we can also just
30:07bring it down here. It doesn't have to
30:09be at the top. Let's see. What do we
30:12want to do?
30:17Transparency.
30:20Let's make it like that.
30:22Let's make the background.
30:25Should we make it fully transparent or
30:27not? H I'm trying to think.
30:31No, let's
30:34No, the darker the better.
30:40Boom. Right there.
30:43And then this one is black. So, we
30:45remove that. And then this right here,
30:47this um element, we're just going to
30:50come back to PDF um to chat GBT, copy
30:53our copy our subheader,
30:57double click, paste the sub headline,
31:02and
31:04there you go.
31:06And obviously when you're looking at
31:08this, it's automatically going to be
31:09zoomed 52%. But when it's like actually
31:12on someone's, you know, screen, they're
31:14going to be able to see it. So you can,
31:15you know, play around with this so you
31:17can see like what you're working on.
31:18Okay. So let's maybe do like a 65%.
31:22And then boom, right there. You can put
31:24it um at the bottom cuz typically I like
31:27the heading to be at the top and then
31:28the subheader at the bottom of the
31:30heading, right? And then boom, boom,
31:32boom.
31:34And then just remove whatever you don't
31:37need. That's how simple I like to keep
31:39it. You can put it at the top obviously
31:41based on the photo you're using. So for
31:43this photo, it's too bright up there. So
31:45obviously the lower you can, you know,
31:48see it and read it, right? Um it doesn't
31:50have to be perfectly, you know, seen.
31:52You want the image itself to, you know,
31:55draw people in cuz when it draws people
31:57in, they're then going to take the time
31:59to read it. So the introverts guide to
32:01networking on LinkedIn. Okay, so that's
32:04pretty much all you need to do as far as
32:05the homepage goes. And then right here,
32:08as you can see, this is the original,
32:09you know, page that, you know, you
32:11added. just delete any pages you don't
32:13need. And then the next thing you're
32:14simply just going to do is come here
32:16back to your PDF guide. You know, you
32:18don't you don't have to, you know, use
32:20you can use you can use um what's it
32:22called? Your Google Docs or you can just
32:25get it directly from chat GBT.
32:27Personally, what I like to do is copy,
32:29you know, my copy my uh my PDF
32:34and paste it on the Google Docs link. uh
32:36paste it on the Google Docs just in case
32:39you know something happens with chat
32:40GBT. So that's the only reason why I
32:42have this on Google Docs just in case
32:44something happens with chat GBT, you're
32:46always going to have it. So I would
32:47recommend creating you know um opening a
32:50Google Docs and saving all your PDFs in
32:52there. Um so for right here where it
32:53says tables of content, you're going to
32:55copy that. We're done with this right
32:58now, so we don't need that. We're going
32:59to go back here and we're going to
33:01change this to tables of content. Okay.
33:05And once again, I want it on one line.
33:08So, we're going to do one line. And then
33:10we're going to do center.
33:12And then we're going to center it here.
33:14And then we're going to change it from
33:15italiciz to nonital italicized because I
33:18don't I don't want that italicized
33:20because here it's not italicized. So,
33:23you want to be consistent. You want to
33:25keep things consistent. And then you're
33:27just simply going to come here
33:29and change this. Okay. So one is
33:33introduction.
33:38So we're going to change that. Boom.
33:39Boom. Boom. And obviously do that. So
33:44it's all on one line, right? And then
33:46you can go ahead and move things around.
33:49So if that's to whatever, you move that.
33:53Boom. Boom. Boom. Move it all the way.
33:56Move it. I like to move it. Move it. I
34:00like to move it. So there you go. Boom.
34:04Boom. Boom. And as you can see, it says
34:06125. So what we're actually going to do
34:08is just come here, delete all this, say
34:12screw that, cuz I just noticed that I'm
34:14doing everything live. The reason why
34:16I'm doing everything live is because I
34:18want you guys to know that all you need
34:20to do is carve out a Saturday if you
34:22have a day job. If you don't have a day
34:23job, then you should do the [ __ ] right
34:25away after while you're watching this
34:26for crying out loud. But if you have a
34:28day job and you're free on Saturday,
34:30then use that whole Saturday to
34:32literally create this business because
34:34all it everything is done for you. Chat
34:36GBT gave us all the PDFs we need. It
34:38literally did. It gave us all the PDFs
34:41we literally need. So there's no reason
34:43for you to sit there and say, "Oh, uh,
34:45it's going to take me a few weeks." I'm
34:47doing all this on one in one day to show
34:49you that you can definitely do this from
34:51just a few hours depending on your
34:52learning style. carve out a whole
34:54Saturday or a whole Sunday, no
34:56distractions, and lock the [ __ ] in
34:58because the people that lock in, those
35:00are the people that are going to see
35:01results. Simple as that. Okay, so we're
35:04going to delete all this right here.
35:08Delete. Delete. Delete. Okay. And we're
35:10going to remove this actually. And we're
35:12going to just double click on that. Come
35:15here. And then we're just going to copy
35:16this whole thing
35:18instead.
35:20And then paste it. Now,
35:25we're simply just going to make sure
35:28everything looks aligned.
35:31So, the table of content
35:34is right there. Let's drag it a little
35:37bit so it's less, you know,
35:41less congested. And then what we're
35:43going to do is for the um spacing, I
35:46kind of like it when it's longer. So,
35:49I'm going to do it all the way.
35:50Obviously, when you shrink it, it's
35:52going to look like that. You don't want
35:53that. So, do that so it's easier to read
35:56on the eye, right? And then you can play
35:59around with whatever you want, just like
36:00they had it before. If you want this to
36:03if you want like the actual, you know,
36:05words in the table of content to be
36:08bold, you can do that if you want, you
36:10know, but I'm not going to do that cuz I
36:12don't think that looks good. You You
36:13want to keep your stuff simple and
36:14clean. Okay, that's the most important
36:17thing. Make sure it's centered. And then
36:19make sure this is also, you know,
36:21centered as well. Now you have a table
36:24of content. And by the way, when I'm
36:26creating something like this for
36:29business professionals, I'm not going to
36:30use this bubbly kind of font. This is
36:33just an example. Okay? So you can also
36:36change the font. Matter of fact, let me
36:38just do that right now. Let's use
36:39something more professional.
36:42Uh,
36:46that's not as professional as I want.
36:49Roboto.
36:50Roboto is Roboto is technically
36:53professional, but you know, you want to
36:55use something something easy. So, let's
36:59use Times New Roman. Times New Roman is
37:07Times New Roman is more, you know, it's
37:10more of a
37:12It's more of a daily thing that people
37:15at work use, so they'll resonate better
37:17with that. So then we're going to come
37:18here and change this to Times New Roman
37:20as well. And you could obviously just
37:22type it in, right? Times New Roman.
37:25Boom. Now it looks, in my opinion, it
37:28looks more, you know, like something
37:30that's not like a cute little whatever.
37:33So you can play around with things just
37:35to make sure things look good and match
37:38your match your what's it called? Match
37:41your niche. So for the tables of
37:43content, as you can see, the background
37:44of this, you know, um PDF is cream. You
37:47don't want that. So we're going to click
37:49that and then click the background color
37:51right here. And then we're just going to
37:54obviously not do that. And then, you
37:57know, make it blue, right? Cuz this is
37:58kind of blue and the LinkedIn, you know,
38:01um website is blue. And then we're going
38:03to come here, change the color of the
38:04text to white,
38:07and change the color of the text here to
38:10white [snorts] as well. Now you
38:13literally have a legit, you know, a
38:16legit a legit guide. A legit
38:19professional guide. So the next thing
38:21you're going to do is now you're going
38:22to delete all this right here. You don't
38:24need all this craziness going on.
38:28You don't need all of this craziness at
38:30all. Actually, wait a wait a second. And
38:31it was something that I saw that I
38:33actually kind of liked.
38:35So when you're doing this, you just want
38:37to go based off like what you like as
38:39well. Like what what do you think is
38:41going to be a good idea, right? You
38:43don't want to just sit here and just
38:45straight up, you know, copy exactly what
38:48I'm doing. This is literally a course
38:49that's just here to show you like, okay,
38:51here's what you can do. You know, I I
38:54kind of like this right here that says
38:56page one, but for this purpose, it's
38:57going to take too long.
39:00Um, no. I don't want that actually.
39:03Yeah. No, I thought I saw something that
39:05I liked.
39:07Okay. So, what we're just going to do is
39:09we're going to come here and for the
39:11next page, we're just going to click
39:14duplicate. So, we're going to duplicate
39:16this. And then right here, boom, boom,
39:19boom. Copy. Literally, this is all
39:22you're going to do is just copy and
39:23paste for the next however long. And
39:25then resize
39:28however many lines you feel comfortable
39:30with that you like. Boom. Boom. Boom.
39:32Drag it to the middle.
39:36Boom. Boom. Boom. Come here.
39:40Copy. Boom.
39:45Delete.
39:47Paste.
39:49Boom.
39:58There you go. And obviously with this
40:01you don't you you can make it all caps
40:03or not. Okay. I would not make it all
40:06caps just cuz that looks weird. Um for
40:08the table of content it's fine, but you
40:10can also like if you don't want it to be
40:11all uppercase, you can do that as well
40:13so it's easier for someone to
40:15understand. You get what I'm saying? I
40:17don't know if that that's better. This
40:18is just obviously once again a guide,
40:21right? Just showing you what you do. And
40:22then for the table of content, actually
40:25I want this to be
40:28Yeah. No. Yeah. To be left aligned
40:34and like that.
40:36So with the designing, you're just
40:38playing around. You're just doing
40:40whatever you feel like, you know, would
40:42look good. And then for the actual like,
40:45you know, uh let's see. for the actual
40:49we want to do yeah left aligned again.
40:53Okay. Network info room blah blah blah.
40:57Okay. And then that's pretty much that's
40:59literally pretty much it as far as
41:01designing the um PDF itself goes because
41:04once again when people are seeing this
41:05at 100% this is what it looks like.
41:08They're scrolling through page one, page
41:10two, and then you just keep going. You
41:13literally just keep going until you've
41:15done every single page. That's all
41:18you're going to do. Copy and paste and
41:19then, you know, play around with, you
41:21know, everything as far as, you know,
41:23how do you want it? Do you want it to be
41:25longer? If you want it to be longer,
41:28fine. If not, then drag it so it's not
41:30as long. Boom. Boom. That's the those
41:32are the only things you want to play
41:33with really. And then obviously, if you
41:35want to add some sauces, you can add
41:37some sauces. If you want to go ahead and
41:38add an image, you can add this image
41:41even right here if you want. You get
41:43what I'm saying? You can add that image
41:45and you can make it, you know, design it
41:48however you want. You can crop the image
41:50to make it more, you know, more of like
41:52a section, if that makes sense. Done.
41:56And then, as you can see, you can have
41:58that right there. So, you can you can
42:00design it however you want. Be creative.
42:02Don't be afraid to try something. So, as
42:04you can see, I'm going to just leave
42:05that there just to have it. You don't
42:06want to have an image on every page.
42:08Maybe you do. It's up to you. Okay. So,
42:10the next thing is obviously, like I
42:12said, duplicate.
42:14Come here.
42:16And then you're just going to copy
42:18number two.
42:20And then same thing. You're just going
42:23to paste it. Boom. Boom. Boom. Now that
42:26you've obviously created the first page,
42:28the second page that you duplicate will
42:29pretty much be already be done for you.
42:31You come here, copy what the um chat GBT
42:34wrote for you, and then come here, paste
42:38that, and then okay, it's aligned
42:40properly. It's in center. And then
42:43obviously, you can delete this. You can
42:44change this image to something else. You
42:46get what I'm saying? And you're just
42:48going to keep doing that. And then
42:49obviously on the very last page where
42:52it's the um final thoughts, you're
42:56literally going to do the same thing.
42:57Copy
43:02and paste.
43:06Copy
43:09and paste. So once you're done doing all
43:12this, right, once you're done, you know,
43:13copying and pasting and creating and
43:15designing your PDF to where it looks,
43:17you know, professional, cuz this looks
43:19professional. Once again, you can add
43:21images and whatever you want to make it
43:24look, you know, more interactive.
43:25Depending on the niche you're in, you
43:27know, depending on what you're doing,
43:28you can find a bunch of images on
43:30Unsplash and add those images at the
43:32bottom, on the top right, wherever you
43:34want, you can do that. But typically,
43:36now you have a PDF guide that is done.
43:40It's literally done just by using a
43:42template and changing some things
43:44around. And the next thing you're going
43:45to do is just click share
43:48download. And it's already selected P.
43:50It's already showing PDF standard. If
43:53it's not, you want to come here and make
43:54sure you select PDF standard. And then
43:57literally save download settings since
44:00you're going to be creating PDF guides
44:01and then click download. Once it's done
44:04downloading,
44:06now it's time for you to go ahead and
44:08print. You get what I'm saying? So,
44:10you're going to name it um whatever your
44:12PDF is called. So, introverts guide to
44:16networking. Introverts
44:18guide to networking. So, boom. That's it
44:23right there. And this is going to be
44:25literally where people go when you know
44:28they when they buy your PDF. This is
44:31where they're going to go. They're going
44:31to be able to read it on their phones,
44:33on their computer, or whatever. And that
44:35is literally exactly how you go ahead
44:37and design your PDF. All right. Welcome
44:40to lesson and module number four where
44:43I'll be showing you um how to go ahead
44:45and build your website and landing page.
44:48Um as you can see we're currently on
44:51Shopify. Okay. Um Shopify is where wait
44:58one two three four.
45:02Welcome to lesson welcome to lesson and
45:04module number four where I'm going to
45:06show you how to design your website and
45:08landing page using Shopify. Okay, I just
45:11I'm a I'm a e-commerce guy. So Shopify
45:14is my bread and butter and you can build
45:16anything on Shopify and you can sell
45:18digital products and PDFs on Shopify as
45:21well. That's where I hosted all my stuff
45:23and yeah, you don't you don't need
45:26anything else but if you know how to use
45:28ClickFunnels for example, uh you can go
45:30ahead and do that. But for this course,
45:32I assume you don't know what the heck
45:34you're doing, so just follow my lead.
45:36Okay. So, with that being said, you're
45:38going to create your Shopify account.
45:40Now, with Shopify, what you need to
45:42understand is there is um a monthly fee.
45:47And typically, you're going to be
45:49looking at, you know, around $39. I'll
45:52show you. But if you want to use Shopify
45:54for, you know, three months for just $1,
45:57as you can see right here, it says three
45:58months for $1. Um, you can go ahead and
How To Design/Build Your Website on Shopify
46:02sign up. There'll be a link in the
46:04course somewhere that's going to show
46:06you like where you can, you know, click
46:08that link to get Shopify for $1 for
46:10three whole months. And if you're
46:12crushing and you're launching five PDFs
46:15at once, like I said in the previous
46:16model, and you're locked in and you're
46:18going crazy, before you start paying the
46:20um $39, you should be making money to
46:23pay for that, you know, um $39 or
46:26whatever the um regular price is. Once
46:28this, you know, deal and you know, the
46:30three months for $1, um trial thing is
46:33over. Okay? You should be making money
46:35by then. If you're doing everything I'm
46:37saying and you know you're locking in,
46:39you're coming to the, you know, weekly
46:40live meetings asking me questions, you
46:43know, telling me to help you set up
46:44whatever it is. If you're locked in, you
46:47should be able to pay for this trial. I
46:49mean, pay for the Shopify plan once this
46:51trial and deal is over. But to get the
46:53Shopify for 3 months for just $1, use
46:56the link somewhere on the course um
46:59dashboard and interface. you will see it
47:01there and you'll see any other, you
47:03know, um, affiliate links that are going
47:06to give you deals, okay? Because I'm
47:08someone that, you know, has been in the
47:10game. You know, I'm not just a random
47:12guy. You know, I work with Shopify. You
47:14know, I'm able to get deals with Canva.
47:16Like I said, depending on when you're
47:17watching this course, there may be a
47:19link as well somewhere on the dashboard
47:21and interface in the face that's going
47:23to get you Canva for a cheaper f price
47:26or a longer extended trial or whatever
47:28the case is. My goal here is to help you
47:30out in every aspect and make things as
47:32easy as possible for you. Um, so yeah,
47:35without further ado, once you, you know,
47:37get your Shopify trial and you create
47:39your Shopify account, creating the
47:41account is self-explanatory.
47:43Just literally follow the prompts on
47:45Shopify when you're creating your
47:47account. And then once you're done
47:48creating your account, it will
47:50literally, you know, bring you right
47:52here to your um, Shopify dashboard,
47:55right? So when you're in your Shopify
47:57dashboard, the first thing you want to
47:59go ahead and do is obviously click
48:01settings. Okay, once you click settings,
48:04you want to come here to general. So I
48:06already created this account as a
48:08example of what not to do. Okay, so when
48:11you are creating your your website and
48:14landing page, you don't want to create
48:16it after one guide, if that makes sense.
48:19Okay? And that's what I did here just to
48:22show you that. So, you want to come here
48:24and you want to make sure that you're
48:26entering something like
48:29PDF, whatever the case is. So, what
48:32you're going to do is you're going to
48:33come to chat GPT and ask chat GPT,
48:38can you come up with website domain
48:43names that are not taken
48:48that
48:50you know that let's say that uh that has
48:56PDF guide
48:59in the name. Let's see what it can come
49:02up with
49:05because what we want to do is we want to
49:07build a PDF PDF guide brand. Okay,
49:10that's what I would do. This right here
49:12that you're seeing where it says Emma
49:14Empowered and stuff like that, that's
49:16what I did in the beginning when I was
49:18selling one PDF at a time. And sure, it
49:22was cool, but when I realized that,
49:24dude, you can literally just farm this
49:27[ __ ] plant a bunch of seeds in on the
49:30one website and not be stuck with one,
49:32you know, niche.
49:35I, you know, that's when I went crazy
49:37and that's when I created the um
49:39partnership with the creator that did
49:40over 700K in two days. So, when you see
49:43something like Emma Empowered, you're
49:45going to be able you're going to be only
49:47able to sell motivational stuff to women
49:49pretty much, empowerment stuff to women
49:51pretty much. And that that's a great
49:53niche and that's why I did that niche at
49:56first and that's what I was thinking at
49:57first and that's why I'm using it for
49:59this example. But when you really want
50:02to go crazy and print on Clockwork, you
50:05got to be able to sell as many PDFs at
50:07once. So pdfguidehub.com
50:11the pdfguide.com
50:13the pdfpro.com.
50:15So chatgbt is doing a lot of the work
50:17for you again. So, what we're going to
50:19do before we change this, you know, for
50:21you, you're going to be coming up with
50:23this all this stuff brand new, right?
50:25So, whatever name you added, you know,
50:27while you were creating the account,
50:29you're going to change that, okay?
50:30Because you don't know what name you're
50:31using just yet, right? That's why I
50:33didn't tell you before, you know, this
50:35cuz I want you to think in a way of
50:38actually instilling,
50:40you know, creating multiple PDFs at once
50:42and making it like a PDF hub. Okay?
50:45That's why you're just seeing this
50:46because you most likely just created
50:48some kind of rubbish name or whatever
50:50that doesn't make any sense and now
50:51you're going to change that. Okay. So,
50:53when creating your Shopify account and
50:55everything, you probably, you know, use
50:57some random email or you were confused
50:59on what email should I use, what should
51:01I do, blah blah blah this and stuff like
51:03that. You don't have a domain name yet.
51:06So, you can't have an email, you can't
51:07do all that. You used whatever email to,
51:10you know, create your Shopify account
51:12and that is completely fine. So, what
51:13you're simply then going to do is you're
51:15going to come here to domains.
51:17Okay? And then, as you can see, I bought
51:20Emmer's um Emmer.com
51:24just to, you know, make a statement,
51:26right? I'm wasting money just to make
51:28statements for you. Anyway, so what
51:30you're going to do is you're going to
51:31come here, click, you know, buy new
51:33domain. And then what you're going to
51:35simply do is select one of these. So,
51:37let's say pdfguidepro.com.
51:40I don't know if this is available. It
51:42sounds too good to be true. So, what the
51:45hell? PDFguidepro.com.
51:48Let's see if chatgbt really knows. Oh,
51:51it is available. Oh, do you know why
51:54it's also available? Because no one is
51:58out here building PDF brands.
52:02No one is out here building PDF brands.
52:04In case you didn't hear me say that.
52:07If you thought I was joking and if you
52:09thought this was some kind of gimmick or
52:10some another some kind of other, you
52:13know, get rich quick scheme or some
52:14[ __ ]
52:16no one is building PDF guides.
52:20No one. I don't care when you're
52:22watching this video. No one is doing it.
52:25I'm never going to go on YouTube and
52:26say, "Oh, build PDF guides." on my new
52:31YouTube channel, you will not see me
52:33make a video that's going to say um
52:36building a PDF, how to build a PDF free
52:39course. You I'm keeping this [ __ ] a
52:42secret on the download. That's why you
52:45signed an NDA or accepted the NDA before
52:49starting the course because I don't want
52:51you telling anyone about it. If I see
52:53any YouTube videos out there from any of
52:55you guys talking about it,
52:57what did the NDA say exactly? So, no one
53:01is out here, you know, selling PDFs.
53:04That's why this is available because
53:05this is a very like good name
53:07pdfguidepro.com.
53:09Should I even buy this? I shouldn't buy
53:11this because I don't want you guys to in
53:13case one of you guys wants to use it,
53:15you know? So, I'm not going to buy this.
53:17Okay, for the example, you're going to
53:19buy the domain. But now that you're, you
53:21know, um, now that your domain is
53:24pdfguidepro.com.
53:26So for this example, use your
53:28imagination. The name of this website is
53:30now called PDFGU, you know, pro.com. So
53:34now what you're going to do is go back
53:35to go to Gmail and then you're going to
53:38go ahead and create
53:40a new account. Okay? and you're going to
53:44title it
53:47PDF
53:50PDF guide pro. And let's see if it's
53:53available. Couldn't find your Google
53:55account. Oh, create account. Whoops. Uh,
53:57do for personal use. That's what I do.
53:59PDF
54:01guide pro.
54:05Next. And then your birth. Just whatever
54:08you want. You can put your birthday. I
54:10always put my birthday for you know um
54:12what's it called for recovery reason. So
54:15put your birthday so you remember it.
54:17Okay for this um yeah I was born January
54:191st and then do rather not say you know
54:22next PDF guidepro@gmail.com.
54:26Perfect. Like no one is selling PDF
54:29guides that everything all the PDF
54:32things are just yeah they they're
54:34available. I'm obviously not going to
54:36create this, you know, um, email. So,
54:39one of you can obviously use it. So,
54:41once you create that email, all you're
54:43simply going to do is come back here.
54:45You buy the No, before you buy the um
54:48domain, what you're going to do is
54:50you're going to come here, okay? Because
54:52you most likely used another random
54:54email. So, you're going to come here,
54:56click your name, and then what you're
54:58simply going to do is click manage
55:00account, and then you're going to come
55:01here, update the email.
55:05and then go ahead and, you know, enter
55:07your password. And then once you enter
55:09your password,
55:14you're then going to type in your new
55:16email. So the Gmail you just created,
55:19okay, that's what you're going to go
55:20ahead and type in. So if you, you know,
55:23got this, you know, PDF, um, pro atgmail
55:28atgmail.com email, you're going to click
55:30change email. And then when you click
55:32change email, uh something's going to
55:34come um pop up right here that's going
55:36to tell you to verify the email. You're
55:37then going to go to your, you know, new
55:39email that you just created and then
55:41verify the change. Okay? You're going to
55:43go ahead and verify the change to the
55:46PDF um to the um to the new email, the
55:50PDF pro guide, whatever@gmail.com.
55:53That's exactly what you're going to do.
55:55And then your email will go ahead and
55:57change. That's the email that you change
55:59here is the new email you use to log
56:01into Shopify. Okay. Then you're going to
56:04go back on your Shopify dashboard. And
56:06then you're going to click settings.
56:08And then you're going to go ahead and
56:11then you're going to go ahead and click
56:13uh what's it called? Domains.
56:16And then because you know the domain
56:18that chat GBT found us was available,
56:20the same one you just created an email
56:22for, you're then going to go ahead and
56:24click uh buy new domain and then paste
56:29it there and then it's available. You're
56:32going to buy it and now your domain is
56:35going to be set. So buy the domain and
56:36follow all the instructions that Shopify
56:39will tell you. So Shopify will then also
56:41send you an email to verify your domain.
56:44Once you click the email, open it,
56:46follow the instructions, verify that,
56:48that stuff is very self-explanatory. So
56:50once that part is done, the next thing
56:52that you need to do here is then go
56:55ahead and obviously uh
56:59you've you selected a plan when you did
57:01the um $1 for three months. Okay. So the
57:04plan that you should have selected, by
57:05the way, is the basic plan. The basic
57:08plan is what you should have selected.
57:10So make sure that's the one you
57:11selected. If you haven't selected it
57:12yet, select that. And then for um
57:15payments, you want to go ahead and you
57:17want to go ahead and uh create your
57:20Shopify payments. This is how you're
57:21going to get paid. Okay. Um if you're in
57:24another country, then you can go ahead
57:26and connect Stripe to your account. Um
57:28or whatever payment processors you use,
57:31you can whatever country that you're in.
57:34That stuff is stuff that I can't really
57:36tell you because I'm in the United
57:37States. So, for me, I can use Shopify
57:40payments, no issue at all. And it's very
57:43easy to do. You just manage, enter um
57:45all your information, or for you,
57:47because it's going to be a brand new
57:48account, it's going to be complete
57:50account setup or complete setup or
57:52something right here. Whatever it is,
57:54just click around here to go ahead and
57:56um um do your Shopify payments. And then
58:00if you're if you're smart, you'll
58:03deactivate PayPal because when you do
58:06PayPal, even if you're selling digital
58:07products, they will still hold your
58:09money. So unless you have really really
58:11good um really good standing on PayPal,
58:14I wouldn't activate this. I would
58:16deactivate it. This is usually
58:18automatically activated. So deactivate
58:20it. Okay? And then when it comes to
58:22this, you just look at that everything.
58:24You just leave it the same way. Then the
58:26next thing you need to do is come here
58:28to checkout and then you want to make
58:30sure it looks like this. So email
58:33require first and last name don't
58:35include company name uh address line two
58:37optional shipping um don't include and
58:40then for marketing select that so that
58:42way you know they're you know going to
58:45sign up for your um email list
58:46regardless um automatically. Okay. So
58:50post purchase none. Everything is left
58:53the same as is. Okay. And then you don't
58:56need to touch shipping and delivery
58:57because it's a digital product. And then
59:00uh what else would you need to do here
59:02for your customer notifications? You
59:04don't need to touch anything there. For
59:06your um policies, you just need to come
59:08here uh click return policy and then
59:12boom. You can write whatever you you
59:14know want here. You can do a no refund
59:16policy if you want. I just like to see I
59:18just like to write if you don't you know
59:20see any value in any way then email us
59:23at blah blah blah you know to get a
59:25refund right people like when you offer
59:27a refund they probably won't ask you for
59:28a refund uh if they do it's a small
59:30percent so I like to do that privacy
59:32policy you want to go ahead and just
59:35generate the one that Shopify gives you
59:38same for terms of service generate that
59:40insert the template right here um
59:43shipping policy you want to write this
59:45this is a digital product so no shipping
59:47been needed. And then for contact
59:49information, you're just going to write
59:51for all inquiries, email, you know, your
59:54email address. And then once that's
59:56done, um the next thing you're going to
59:58then go do is make sure when you come to
1:00:00general, you're going to come here,
1:00:03edit, and then you're going to change
1:00:05this to obviously this right here, PDF,
1:00:08PDF guide pro. So, you're going to
1:00:11change the name of your website from
1:00:13whatever you put in, whether you put in
1:00:14your name or whatever, you're going to
1:00:15change that to PDF guide pro because you
1:00:17just bought that domain and you just
1:00:19purchased um you just created a new
1:00:21email. And then you're also going to go
1:00:23ahead and paste that new, you know,
1:00:25email that you just purchased or
1:00:27whatever. And then save that as well. So
1:00:30now your emails and everything will be
1:00:32that new email that you created, the
1:00:35email that you went ahead and uh changed
1:00:39right here. Remember that this email
1:00:42that you change right here, that's
1:00:43what's going to be, you know, everything
1:00:45that you're going to be that that's all
1:00:47going to be the correct email that
1:00:50you'll be using is pretty much what I'm
1:00:51saying. So that's pretty much it for the
1:00:53account setup. Um there's nothing else
1:00:55you need to do for the product. You're
1:00:57gonna go to products and to add the
1:00:58product, you're simply just gonna click
1:01:00add product, right? And then once you
1:01:02click add product, it's going to take
1:01:04you to this page. So this page right
1:01:06here, you're going to come here and then
1:01:09let me just actually do it with the new
1:01:11PDF that I created. So you're going to
1:01:13click add product and then you're going
1:01:15to come here and remember this is our
1:01:18PDF. If you have the Google Docs link
1:01:20open, great. If you don't, just go back
1:01:22to chat GBT if it's still there. If not,
1:01:25go to your Google um go to your Google
1:01:28Drive. Let's just do that. I mean Google
1:01:31Docs, not Drive. Going to go to your
1:01:33Google Docs.
1:01:35Boom. Boom. Introverts guide. We need
1:01:37this open. So now you're going to copy
1:01:39the name right here. And then you're
1:01:42going to That's the name of this guide.
1:01:44And when you're creating multiple
1:01:45guides, so let's say you start with
1:01:46five, you're obviously going to create,
1:01:48you know, other product pages, right?
1:01:50And then you're just going to go ahead
1:01:51and upload the, you know, um, cover
1:01:53photo of your PDF. And to do this, all
1:01:56you can do is come here,
1:01:59open your PDF that you downloaded from
1:02:01Canva, zoom out. Okay? So, you can zoom
1:02:05out with the zoom out button right here
1:02:06or with your computer. Zoom in just
1:02:08enough or zoom out just enough and then
1:02:11take a screenshot. Okay? On Mac, it's
1:02:14command, shift, and the number three.
1:02:16That's how you take a screenshot on Mac.
1:02:18I don't know how you do it on PC.
1:02:20Whatever computer you have, figure it
1:02:22out on how to take a damn screenshot.
1:02:24You should be able to do that. Go on
1:02:26Google and type it in how to take a
1:02:28screenshot on Dell PC or whatever it is
1:02:30that you're using. I don't know. And
1:02:32then you want to crop it, obviously.
1:02:35Boom. Boom. Boom. Okay. This is just how
1:02:38I do it. Okay. If if you think you're
1:02:41going to use high f high tech fancy
1:02:43stuff, then you're wrong. You don't need
1:02:45to do any of that. So once you do that,
1:02:48the next thing you're going to do is
1:02:51then come here, upload, and then the
1:02:53screenshot is right here.
1:02:56Boom. So typically when you're doing PDF
1:03:01farming, you're going to want to, you
1:03:03know, farm different PDF guides in
1:03:05different niches and everything. So for
1:03:08example, I have three right here. So
1:03:10let's say we're starting with three PDF
1:03:11guides in three different niches. Um,
1:03:14what the first thing I'm going to do is
1:03:15because on your website, you're going to
1:03:16have to have a collection, right? Where
1:03:18people can go to that collection and,
1:03:20you know, purchase that PDF guide. So,
1:03:22the first thing I'm going to do is come
1:03:24here and just create go to collections.
1:03:26So, products and then collections. And
1:03:29then I'm going to do add a collection,
1:03:30right? And then you're going to name it
1:03:33after that niche. So, if your first one
1:03:35is in the mom niche, you can say guides
1:03:39for moms. You get what I'm saying? and
1:03:42then you're going to do
1:03:44product browse and then you're going to
1:03:47add any PDF guides that are for moms.
1:03:49Okay, let's say you uploaded 20 PDF
1:03:51guides, then add the ones that are for
1:03:53moms here. So, when you're, you know,
1:03:55choosing what niches you should get
1:03:57into, obviously choose ones that you
1:03:59have an idea of that, you know, based
1:04:01off what I've taught you in the course,
1:04:03um, based on your research from on
1:04:05Reddit and everything, do ones that
1:04:07obviously are more likely to, you know,
1:04:09be something that has an audience,
1:04:11right? So, obviously the mom niche is a
1:04:13good niche. Um, and then obviously pet
1:04:16owner niche and then also like fitness
1:04:18and health niche. Those are top three,
1:04:20you know, good niches right now. Um, so
1:04:22let's say you do five guides each for
1:04:25each of those niches. Then when you're
1:04:27adding this collection for moms, you
1:04:29select all those five. Do you get what
1:04:30I'm saying? So that way if one guy, cuz
1:04:33you're PDF farming, it's easy and quick
1:04:35to test these. So if you're, you know,
1:04:37posting even organically on Tik Tok,
1:04:39let's say you have one Tik Tok that is
1:04:42for moms, then you will have another Tik
1:04:43Tok account for pet owners and then you
1:04:46have another Tik Tok account for fitness
1:04:48and health. You get what I'm saying? And
1:04:50that way people some because sometimes
1:04:51people have questions and say, "Oh,
1:04:53should I create a new Tik Tok account
1:04:56for every PDF?" No, just focus on three
1:04:59niches for like a year and something
1:05:01will work in those niches because there
1:05:04are endless of problems in the mom's
1:05:06niche, endless problems in the pet owner
1:05:08niche, endless of problems in the
1:05:11fitness and health niche. So, you can
1:05:13literally lock in for a year in three
1:05:16niches and literally dive in. And I
1:05:19promise you, if you locked in every
1:05:20single day, something will work. So,
1:05:23like I said, if you're doing organic and
1:05:25you, you know, doing Tik Tok accounts,
1:05:26Instagram accounts, you know, Reddit
1:05:28accounts, whatever it is, just focus on
1:05:30three, three to five niches, okay? And
1:05:33just, you know, make as many guides as
1:05:35possible in those niches and then add
1:05:38them in the collection right here. So,
1:05:40like I said, this is for moms. So, let's
1:05:42say I have, you know, five, you know,
1:05:44PDF guides for moms, then I'll select
1:05:46all of them right here. But obviously
1:05:48for this example, there's just one. This
1:05:51is probably not even for moms, but I'm
1:05:52just doing it for an example. Okay. So,
1:05:54boom. There you go. Right there. And
1:05:57then, yeah, click save.
1:06:00And then you're going to go back to
1:06:01collections. And then you're going to
1:06:03add another collection. And then you're
1:06:05going to do guides
1:06:08for pet owners or whatever you want to
1:06:12call it. You don't have to obviously
1:06:13copy and call it that. and then you
1:06:15select all the guides that are for that
1:06:17niche.
1:06:19Anything I'm showing you right now is
1:06:21just a guide. Don't copy it verbatim.
1:06:24Add your own style and add your own
1:06:26sauce. So that way, you know, everyone's
1:06:29stuff is different and you know, you're
1:06:30adding some creativity to it and you're
1:06:32also learning how to be creative and,
1:06:36you know, by testing out things out. By
1:06:38testing things out. Okay? Don't copy
1:06:40everything I show you in this course
1:06:42verbatim. Sure, you can, but I wouldn't
1:06:45advise it because you you want to always
1:06:47add something to whatever it is that
1:06:50you're seeing, which is why I'm not even
1:06:52naming these PDF guides, which is why
1:06:54I'm not really naming anything because I
1:06:56want you to come up with names. I want
1:06:57you to do that because that's how you
1:06:59learn. Okay. So, for the next
1:07:00collection, go back to collections and
1:07:03then boom, click colle, click add, and
1:07:05then do uh fitness
1:07:08and health.
1:07:10So, guides
1:07:12for fitness and health. Come here,
1:07:15browse. Select any guide that's for that
1:07:17niche. Add them. Save. Now you have the
1:07:21collections created. Go home. Click
1:07:24online store. Themes should already be
1:07:27selected. And then you're just going to
1:07:29come here. And then you see all these
1:07:32free themes. You don't need any, you
1:07:35know, expensive theme or whatever. When
1:07:37when I first started this course, I was
1:07:39able to give away, you know, a paid
1:07:41theme. But in reality, anyone that has
1:07:44purchased my pre-built store, then you
1:07:47would know that literally I don't even
1:07:49use that theme anymore. And I've not
1:07:51even used that theme in a while. So
1:07:53yeah, you don't even need a paid theme
1:07:55to make a lot of money. And by the way,
1:07:57if you want to purchase my pre-built
1:07:59store, you go on it leonggreen.com
1:08:03and there'll be a link in the Discord um
1:08:06community as well in the resources tab,
1:08:08I believe. Let's see if it's in the
1:08:11resources tab.
1:08:14Let's go to resources.
1:08:18And then you'll see it right here
1:08:21somewhere.
1:08:25If it's not in the resources tab, I'll
1:08:27add it right here. So,
1:08:30if you want me to build your store,
1:08:36go here.
1:08:38Boom, boom, boom. So, if you want me to
1:08:41build your store, there'll be a link
1:08:43right here in the resources tab. You
1:08:45just click that and then yeah, go
1:08:48purchase it and I'll build your store
1:08:50for you. But if you're going to build it
1:08:52yourself, then yeah, just watch this
1:08:54video because you should be able to um
1:08:56do that after you watch this video. And
1:08:59then if you want, by the way, you don't
1:09:01have to use everything the theme that I
1:09:03show you. Just use anything that you
1:09:04like. Okay? So when you click that,
1:09:06you're going to select free. And then
1:09:08you're just going to browse all the free
1:09:09things. By all means, if you want to use
1:09:11a paid theme, you can go ahead and do it
1:09:14as well. No one says don't, but I don't
1:09:16specifically. And you see how much money
1:09:18I make. Okay. So, you just look at
1:09:21whatever you like. What What's What do
1:09:23you like? Okay. What do you like? I use
1:09:26a few of these themes on, you know,
1:09:28multiple of my stores. I don't just use
1:09:30one specific theme. I use whichever one
1:09:33that I feel like using. Okay. Um, for
1:09:36this example, I'm going to use one that
1:09:37I already use, and that's this one right
1:09:40here. You're going to click try theme,
1:09:44and then let that uh upload. And you're
1:09:47going to see how simple this is.
1:09:48Simplicity is key when it comes to, you
1:09:51know, designing your website. The most
1:09:53important things are having, you know,
1:09:55the things that I'm going to show you on
1:09:57the landing pages, the product pages.
1:09:59Okay? So, once that's done, we'll move
1:10:01on to the next step. Um, and like I
1:10:05said, if you want me to build your
1:10:07store, go to the Discord and go on the
1:10:10resources channel and purchase a
1:10:12pre-built store. You'll be able to get
1:10:15not just this, not just like a website
1:10:17design, but you'll be able to get five
1:10:19of my PDF guides, including the one that
1:10:21did over $700,000 in two days. You'll be
1:10:25able to get that PDF guide as well. And
1:10:27that'll easily boost your chances of,
1:10:30you know, becoming successful like, you
1:10:32know, some people in the Discord in the
1:10:34wins tab. Um, also, you also get like
1:10:37the ad that I ran, the strategies, and
1:10:40everything. So, I suggest that if you
1:10:42want to um if you if you want me to
1:10:46build your store and if you just want a
1:10:47a head start. So, once that is done,
1:10:49yeah, you're going to click customize
1:10:52and then you see all these sections that
1:10:54are already here. We're just going to
1:10:56come here and pretty much just remove
1:10:58everything, right? Okay. You can't
1:11:00remove the last one cuz you need one
1:11:02there. So, we're going to start with um
1:11:04banners, right? We're going to start
1:11:06with a banner and then we can delete
1:11:08this media with text.
1:11:10see this banner right here? This is
1:11:12going to be like the first thing people
1:11:14see. So, you want to come here,
1:11:16unsplash.com,
1:11:17and then let's just say, you know, it's
1:11:21about your PDF guide is to relief. All
1:11:23your PDF guides are probably going to be
1:11:26to relief something that's, you know,
1:11:29some something that someone is
1:11:30struggling with. So, so let's type in
1:11:33struggling.
1:11:35Okay.
1:11:38Boom. This right here, this is pretty
1:11:41artsy and it's cool. So, you can easily
1:11:44just get that
1:11:46and then come here. Boom, boom, boom.
1:11:49Add files. Upload that.
1:11:56Boom.
1:11:58Right there. So, something like that
1:12:00where someone is struggling, right? And
1:12:02by the way, like I said, use your own
1:12:06ideas, okay? use your own ideas. Like go
1:12:10on Reddit and find ideas for your PDF
1:12:14guides. Like that's that's literally one
1:12:16of the best ways you can find ideas. Go
1:12:18on Reddit and go on um things like this
1:12:21right here.
1:12:23Saving money weight loss advice. So if
1:12:25you go to saving money, you're going to
1:12:27see people asking questions right here.
1:12:30Okay. Boom. Boom. Boom. Someone is
1:12:32promoting something actually right here.
1:12:34And this is another way you can do
1:12:35organic ads. I know this is website
1:12:36building, but if you're watching this
1:12:38far, you can do organic ads by literally
1:12:40coming to these kind of places for free
1:12:43and literally
1:12:45posting stuff like this, right? And then
1:12:47in the comment, you can you can comment
1:12:50your link or something to say blah blah
1:12:53blah or whatever the case is. But if you
1:12:55go on Reddit, you'll find if you go on
1:12:57Reddit um subreddits, you'll find people
1:13:00that are asking questions. Okay. Um, the
1:13:03money habit I learned way too late.
1:13:05Actually tracking where everything goes.
1:13:07What's yours? So, you can make a PDF
1:13:09guide about how to track how to actually
1:13:12track where all your money goes. You
1:13:14know, stuff like that. This is someone
1:13:16asking like, you know, asking a question
1:13:18or giving their value for free. You get
1:13:22what I'm saying? Giving the value for
1:13:24free. You can turn this into a PDF guide
1:13:26and run ads or go organ do the organic
1:13:28route. But yeah, this is where typically
1:13:31you'll find um things like that and you
1:13:34can go to weight loss advice too.
1:13:36There's so many subreddits you can go to
1:13:38go to to find ideas for PDFs. So that's
1:13:40why it's like you have endless PDF guide
1:13:44ideas. Okay, you have endless them.
1:13:47Endless. Endless. This is this right
1:13:49here. The truth about walking 10 steps a
1:13:51day. You can write something about this
1:13:53stuff like that. I know I'm going on a
1:13:54tangent right now, but I'm just trying
1:13:56to show you that you can have your own
1:13:58ideas and you don't need to copy the
1:14:00PDFs that you've seen in this course so
1:14:02far or anything. You don't have to copy
1:14:04my niches, you know, um in the in in the
1:14:07how to find PDF guide ideas um video.
1:14:10You saw me where I pretty much just was
1:14:13showing you using chat GPT, but you can
1:14:17also use this as well. You can also use
1:14:20Reddit. you can just go to the comment
1:14:22section, see what questions people are
1:14:24having. But anyways, that's what I mean
1:14:25by that by when I say um have your own
1:14:28ideas. Okay? And then you're just going
1:14:30to write whatever write whatever you
1:14:33want right here that's going to make
1:14:34sense. So for example,
1:14:38going through
1:14:42something
1:14:47and make sure you always look at it in
1:14:49mobile mode, too, cuz you don't want it
1:14:51to look ugly, right? So going through
1:14:53something. We've got we've we've got
1:14:57you.
1:14:59And then maybe add like a little heart.
1:15:03Boom. Simple. clean going through
1:15:05something. We've got you remove. So,
1:15:09you're going to click on this right
1:15:10here, right? You can remove it that way.
1:15:12Or if you click on it, you can come here
1:15:13and remove that block because we don't
1:15:15want them to, you know, click right
1:15:18there. We want them to come down and see
1:15:20our PDF guides. So, now that that, you
1:15:23know, first section is done, we're going
1:15:25to remove the email sign up in the
1:15:26footer. Okay. So, after the first, you
1:15:29know, the first section is made, which
1:15:31is the banner and the header. You're
1:15:33going to come here to templates. Okay.
1:15:35Everything you're going to be editing is
1:15:37going to be in the templates for the
1:15:38homepage, right? You're going to click
1:15:40add section and then you're going to go
1:15:42to collections right here. And you want
1:15:44to select collection list carousel. So,
1:15:47every theme is going to be different
1:15:49slightly, but you're going to still be
1:15:51able to type in collections and like
1:15:53select the collections, whatever you
1:15:54want to design, right? And then I I
1:15:57usually use for this theme the carousel.
1:16:00And then I come here and then just type
1:16:02in browse
1:16:04our guides.
1:16:08And then you're going to select it
1:16:09again. Select right here like the box
1:16:12right here. So it takes you right here
1:16:14or you come back here at the very top.
1:16:16Select it. And then where it says
1:16:18collections, select. And you want to
1:16:20select the three niches that you, you
1:16:23know, created. Click select. And as you
1:16:26can see, they're all right here for
1:16:28people to scroll through when they're on
1:16:30your website. Okay,
1:16:32so after that, that's pretty much it.
1:16:36That's literally pretty much it.
1:16:38Literally, I come here, click delete on
1:16:40this. That's it. Simple, clean. You
1:16:44don't need any anything else. Okay. If
1:16:48you want on some stores though, on my
1:16:51homepage, I will add a section, right?
1:16:54So let's say I want to add this section
1:16:55right here. It will just be another
1:16:57section and it's going to be titled rich
1:17:00text. Okay, as you can see it says for
1:17:02storytelling, right? So then you can
1:17:04come here and then type in about
1:17:08us
1:17:10and then you say we are a collection
1:17:13of people who have gone through you know
1:17:18gone through gone through
1:17:22um losing our homes dealing with
1:17:29newborns
1:17:31you know whatever your PDFs are about.
1:17:34Typically, you want to put that in the
1:17:35about us sections. Um, and then you also
1:17:38want to make sure you you can ask chat
1:17:40GBT to write you an about us based on
1:17:44the title of your PDF guides that you
1:17:46have on your website. You tell them to
1:17:48write you two, three paragraphs, okay?
1:17:51And you can put that here or if you want
1:17:53to write it yourself. Then go through
1:17:55your PDF guides, go through your niches
1:17:57and see what they're about. And then
1:17:59you'll be able to come up with an about
1:18:01us. And then at the bottom, you just
1:18:03come here and say again, browse
1:18:07all
1:18:08guides
1:18:10or something, right? And just like that,
1:18:13you have a homepage that's functional.
1:18:15Literally, this is it's not that
1:18:17complicated. People think you need, you
1:18:19know, something complicated to make
1:18:20millions of dollars. You don't need to
1:18:22do that. You just need something that's
1:18:23functional and straight to the point.
1:18:25Okay. Now that the homepage is done, now
1:18:29we're going to design the product pages.
1:18:31Okay. So, pay attention to this part
1:18:32because this part is extremely crucial
1:18:35for my product page. What I do is let's
1:18:37just click on any any we'll click on any
1:18:40of them right now. And as you can see,
1:18:42you're going to apply the same thing to
1:18:45every other product page that I'm going
1:18:48to literally um that you're going to
1:18:50have. So, when you're building your
1:18:51product pages and designing your product
1:18:53page, you're going to click one of them,
1:18:55right? Okay. You're going to click this.
1:18:58Click on it. So, it opens. Now, this is
1:19:00the product page that it automatically
1:19:02already has. We're going to design all
1:19:04this and remove things that we don't
1:19:06need. Okay, first thing first, you may
1:19:09also like section. Click on it. Remove
1:19:12it right here by clicking this or remove
1:19:15it by clicking that. Okay, right here.
1:19:19Media.
1:19:20We can we can keep that there because
1:19:22we're going to use it, but I could just
1:19:25remove it for now for this example so I
1:19:27can show you how to add it just in case.
1:19:30Uh
1:19:32let's go to media with text. Remove
1:19:35that.
1:19:37Okay.
1:19:39Product information.
1:19:42We're going to come here.
1:19:52So, right here, you can remove the
1:19:56details. This is what I'm going to do.
1:19:58Like I said, anything that I'm showing
1:19:59you, you don't have to do, but it's just
1:20:02a guide. Remove all that. Okay? And
1:20:05don't worry, the colors and everything
1:20:06will change all that later. Okay? So,
1:20:09boom. Now, you see your title of the PDF
1:20:12is here. This is here. Everything is
1:20:14here, right? Okay. Now, what you're
1:20:17simply going to do is people think this
1:20:18is complicated, but it's not. You're
1:20:20gonna come here and you're going to type
1:20:22in text.
1:20:25Hold on, I clicked the wrong thing.
1:20:28Type. So, you can you can come here and
1:20:30do it, right? Click the plus sign or you
1:20:33can just come here to where it says
1:20:35template product information. You're
1:20:37going to, you know, remove that and then
1:20:39click add section and then just type in
1:20:41text. And then you can do any of these
1:20:45text, right? So typically what I simply
1:20:47do is one of these
1:20:50and then I remove the header.
1:20:53I remove the shop now button by clicking
1:20:55on it and clicking remove. And then I
1:20:57just come here and write in something
1:21:00like this, right? Why you
1:21:05you need
1:21:07this guide
1:21:10and then I put in three bullet points,
1:21:13right? Usually I use the green check. As
1:21:15you can see, it's always right there.
1:21:18Makes you happy. Obviously, I'm just
1:21:20making [ __ ] up right now. Right. Use
1:21:23three benefits that you get from chat
1:21:25GBT. Makes you
1:21:29love me. I don't know. I'm just talking.
1:21:32I'm just putting whatever right now. So,
1:21:34use what chat GBT writes for you, right?
1:21:36So you can ask chat GBT, hey give me
1:21:38three benefits of, you know, for
1:21:41someone, give me three benefits that
1:21:43someone can get and receive after
1:21:46reading my guide titled blah blah blah.
1:21:50You get what I'm saying? Okay. Makes you
1:21:54proud.
1:21:55[snorts] You see? You see what I did
1:21:58there? And this we select that, bold it
1:22:02out. We can make it slightly bigger than
1:22:05the rest. So, uh, H3 is what I would
1:22:07use. Okay. And this is all going to make
1:22:10sense in a second. So, now, as you can
1:22:12see, I can click right here, right? I'm
1:22:15going to click right there. And then I'm
1:22:16going to select where it says 30 and
1:22:18make it a eight. And make the bottom a
1:22:20eight as well, because I don't want
1:22:22things too, you know, spaced out. And
1:22:23I'm going to click this as well. And
1:22:26make this a eight and a eight as well.
1:22:30See that? It's not too spaced out. and
1:22:32it it looks slightly slightly more put
1:22:34together. Right now, the reason why
1:22:36we're not going to add a long paragraph
1:22:39anymore is because I found that doing
1:22:42this right here increases your
1:22:43conversion rate. Okay, the next thing
1:22:45I'm now going to do is I'm going to go
1:22:47back,
1:22:48scroll down, add section, and I'm going
1:22:52to do video. Okay, this part is going to
1:22:56be you can do video for this part or you
1:22:59can do a photo.
1:23:01excuse me, image.
1:23:03Or you could do a image.
1:23:06Okay? You don't have to do um a photo.
1:23:09Okay? Uh you don't have to do a video.
1:23:12And when you're doing an image, let's
1:23:14not it's not an image with text. Okay?
1:23:16An image with text is not going to look
1:23:18good on a
1:23:20uh what's it called? On a desktop. So,
1:23:22you want to do a collage. My bad.
1:23:25[snorts]
1:23:26Oh, no. Wait. That's the other theme.
1:23:29image with text is fine,
1:23:33but typically you're going to remove
1:23:36that at the bottom. And then that's
1:23:38what's going to happen. You're going to
1:23:39have this image right here, right?
1:23:42And then you're going to click that
1:23:44eight
1:23:46for the padding. So there's not, you
1:23:48know, enough there's enough space,
1:23:49right? And you're going to click add
1:23:51section right there. Like I said, you
1:23:54can go over here and do add add any
1:23:56section. So let's just do it this way,
1:23:57right? text again, rich text. And we're
1:24:01going to drag this rich text above here.
1:24:04And then you're going to say you're
1:24:05going to remove the shop now button.
1:24:08You're going to remove this. And then
1:24:09you're going to say
1:24:11what people
1:24:14are saying after reading
1:24:20or after reading this PDF guide.
1:24:25Okay. Now, this part right here and then
1:24:29make sure it's heading three, right? And
1:24:30then make sure it's in bold.
1:24:33And then typically, I like to add this
1:24:35right here because whether you know it
1:24:36or not, it influences people to actually
1:24:38go and keep reading. Okay? So, this
1:24:41right here, what I'm then going to do is
1:24:45typically if you're going to have an
1:24:47image, it's because you can't you don't
1:24:50have money, right? But typically if you
1:24:52don't have money then instead of what
1:24:54people are saying you'll say what how
1:24:58how people
1:25:03feel after reading this guide. And then
1:25:06you're going to come here select image
1:25:08and then you're going to go on Unsplash
1:25:10and type in like happy woman or happy
1:25:12whatever whatever the outcome of that
1:25:15person. Whatever the outcome that person
1:25:17is supposed to feel, you add that, you
1:25:19know, you'll search that image, find the
1:25:21best image you can find, and let's say
1:25:23they're going to be happy. You're going
1:25:24to add the image. Boom. How people feel
1:25:28after reading this guide. Okay?
1:25:32And then this is all you need. At the
1:25:35bottom, your reviews from looks reviews
1:25:39will be there. Okay? So then you can go
1:25:42on the uh Shopify app store, go to apps,
1:25:47uh type in app and sales channels,
1:25:49Shopify app store,
1:25:53and then you're going to type in looks
1:25:54reviews.
1:25:57And then you want to install the looks
1:25:59review app. This is how you're going to
1:26:00be able to add reviews to your store.
1:26:02And once you install the Looks Review
1:26:04app, you're going to be able to um then
1:26:07just once your store is published and
1:26:09everything, go on your website domain.
1:26:11You know, if your website is leon.com,
1:26:13you're going to go there and then
1:26:15literally go on your product page and
1:26:18you'll be able to see leave a review and
1:26:21that's where you're going to leave
1:26:22reviews. I'll have a link in the
1:26:25resources tab that's going to show you,
1:26:28you know, um how to, you know, upload
1:26:30reviews and everything to uh to your
1:26:33Shopify. Okay? So, look for look out for
1:26:36that in the course in the um PDF in the
1:26:39Discord. I'm going to add that in the
1:26:40Discord in the resources once again
1:26:45in the resources. I'm going to add that.
1:26:48Okay. So, you're going to see that here.
1:26:50How to add reviews and everything. Okay.
1:26:53Uh, I'll add that after I make this
1:26:55video and that way you're going to be
1:26:56able to have all the reviews that you
1:26:58need and everything right there. Okay?
1:27:00Because reviews are extremely important.
1:27:03But if you're not able to if you're able
1:27:06to, this part is very crucial. Okay?
1:27:09Let's say you have a PDF guide about,
1:27:12you know, um,
1:27:15moms, right? Then all you need is about
1:27:18three to five friends [snorts] of yours
1:27:22or family members.
1:27:24If you don't want to pay, right? Have
1:27:27those people make 15 to 30 second videos
1:27:31saying how this PDF guide helped them.
1:27:35You know, it made them feel a certain
1:27:37way. Whatever the outcome is supposed to
1:27:39be, have them say those things. Record a
1:27:42quick video using your phone. It doesn't
1:27:44have to be anything crazy, right?
1:27:46Because this part is so important. Okay?
1:27:49If you can either do that by asking chat
1:27:52GBT, hey, write me, you know, 15 to 30
1:27:55seconds UGC
1:27:58um UGC
1:28:01scripts
1:28:02for my PDF guide, how to overcome job
1:28:06search anxiety. And the script should be
1:28:08someone giving the PDF guide a review
1:28:13after they read the PDF guide and it,
1:28:16you know, was beneficial to them and
1:28:19chat GBT will write those scripts and
1:28:21then you can have your family members or
1:28:22friends record those videos reading that
1:28:26script. Obviously, you want them to read
1:28:27it as naturally as possible and don't
1:28:30have them, you know, reading from their
1:28:32phone or something, right? just have
1:28:34them, you know, act it out if that makes
1:28:37sense. And then obviously at the end of
1:28:40whatever the script is, you want them to
1:28:42say thanks to, if your website is
1:28:44called, you know, guided reads, thanks
1:28:47to guided reads for this PDF guide. You
1:28:49want them to say something like that,
1:28:51you know, on every video. So when people
1:28:53go on your website, they know that, oh,
1:28:56they actually got this PDF guide from
1:28:58this person's website, this website that
1:29:00they're on. Okay, does that make sense?
1:29:03So, if you do three to five of those
1:29:05videos, what you're then going to do is
1:29:07you can go on Cap Cut.
1:29:11You can go on Cap Cut. This is a free
1:29:13editor, okay?
1:29:16You can download it for free, try it for
1:29:18free. And this part I'm not going to
1:29:20show you because this is not like a, you
1:29:22know, a editing video or whatever, how
1:29:24to edit videos or whatever. But if you
1:29:27go on Cap Cut or if you have Adobe, you
1:29:29know, Premiere. If you have Adobe
1:29:31Premiere, then you already know how to
1:29:33use and edit videos. But if you don't
1:29:35have Adobe Premiere, then go on Cap Cut.
1:29:38And literally, all you're simply going
1:29:40to do is you can do this on your phone,
1:29:41too. You don't have to do Cap Cut on the
1:29:42computer. You can do Cap Cut on your
1:29:44phone. And then those three videos that
1:29:46you literally just had someone record,
1:29:49you're just going to literally put them
1:29:50together. Once you put them together
1:29:52clip by clip. So you put the first video
1:29:54and then after that put the second video
1:29:56and after that put the third video,
1:29:58fourth and fifth and so on, right? As
1:30:00many videos as possible. The more videos
1:30:02you have, the better this is going to
1:30:03work. When you do that, you're then
1:30:06going to obviously have a collection, a
1:30:09compilation of these 15 to 30 second
1:30:12videos. The reason you want that is
1:30:15because you want people to come here and
1:30:18literally have and and and have this
1:30:21section what people are saying after
1:30:23reading our guide because
1:30:26a a bunch of humans saying it's good is
1:30:29going to literally be what's going to
1:30:31make people buy. That's why it's more
1:30:33powerful than just adding an image.
1:30:35Okay? If you add an image and say how
1:30:37people feel after reading our guide,
1:30:39obviously that's that's going to be like
1:30:41h it's not going to hit as hard as if
1:30:43you have a video. Click add section
1:30:46video
1:30:48right there. And as you can see, you can
1:30:50add a video. You come here, delete. Come
1:30:53here, delete.
1:30:56And then
1:30:58come here, delete whatever extra space
1:31:00that is. Come here, click on it. Eight.
1:31:03Eight. And then the video, you come
1:31:06here, you can select the video and
1:31:09upload the video that you make right
1:31:11there. And it'll be right here. So what
1:31:14people are saying after reading our
1:31:16guides, boom, right there. And then
1:31:19after that, they're going to see a bunch
1:31:20of reviews that you're going to import
1:31:22using Looks Reviews, the app that I just
1:31:23showed you, this app right here. And
1:31:25these reviews, you can either go on your
1:31:28website and write like 10, 20, 30
1:31:30reviews every single day before you
1:31:32launch ads. And even when you run ads,
1:31:35you want to keep writing reviews. And
1:31:37you can go and chat GBT and ask chat
1:31:39GBT, hey, can you give me 200 reviews of
1:31:44someone reviewing my guide titled blah
1:31:46blah blah, saying how it was beneficial
1:31:48to them? Make the reviews range from 4.5
1:31:51stars to five stars, but having most of
1:31:55the reviews being, you know, 4.8 to five
1:31:58stars. Okay? Make the text in the
1:32:01reviews sound informal. like you know
1:32:04someone is talking to their friend and
1:32:07give me a name for each review. The
1:32:10review is for women so that way it gives
1:32:12you obviously woman names. So give me um
1:32:16names to use for the reviews and make
1:32:19sure you don't repeat the same
1:32:21combination of emails and the same
1:32:24combination of reviews. Make every
1:32:27review drastically different than the
1:32:29other. And make every name combination,
1:32:32first and last name combination
1:32:34different drastically different from one
1:32:36another out of the 200 as well. And then
1:32:39when you generate that, you can
1:32:41literally just copy and paste the
1:32:43reviews on your own website. So before
1:32:45you run ads, if it's like a week before
1:32:47you run ads, do like 50 in one day, do
1:32:5150 the other day. By then you will have
1:32:53100 reviews, right? and then the days
1:32:55leading up to when you're going to run
1:32:56ads, whether it's paid or organic. Do
1:32:59like three today, five the next day, one
1:33:02today, you know, so that way it looks
1:33:04more realistic when someone is down here
1:33:06scrolling through to on your website and
1:33:08reading those reviews. You don't need
1:33:09image reviews at all. Text reviews is
1:33:12fine because you're going to have this
1:33:14video right here that's going to, you
1:33:16know, do a lot of the talking. And
1:33:18because it's a PDF guide and not a
1:33:20physical product, you don't need image
1:33:23reviews. Okay. So, that's what I would
1:33:25do as far as, you know, that's typically
1:33:28how I design my um product pages. Um,
1:33:31now, if you don't have family members or
1:33:33people or friends, then you obviously
1:33:35want to go to Fiverr,
1:33:38fiverr.com, and then you want to type in
1:33:41UGC creators.
1:33:44If you have some budget, then obviously
1:33:46that's good, right? If you don't have a
1:33:47budget, then you got to use your family
1:33:49and friends. As you can see, these
1:33:51people are all expensive for no reason,
1:33:54right? So, you're going to come here and
1:33:56then you want to say your budget is up
1:33:58to, let's say you have up to $20 to
1:34:00spend per review um review. And yes, I
1:34:04know if you're going to be testing a lot
1:34:05of guides, this might this is going to
1:34:07cost you a lot of money, right? Quote
1:34:09unquote, but you have to invest in
1:34:11yourself, okay? If you you like I said,
1:34:14you don't have to have videos. I've had
1:34:16guides where I don't have videos at all
1:34:18and they still work. But I notice I get
1:34:21more people to buy, far more people to
1:34:24buy when I have these videos. Okay? So,
1:34:27if you have money, then do it this way.
1:34:30If you don't have money, then use your
1:34:32friends and family like I said. Okay? Or
1:34:35you can subscribe to like an AI. I mean,
1:34:39never mind. I I wouldn't say use AI
1:34:41because you don't want to use AI because
1:34:44people can still tell it's AI at the end
1:34:46of the day when it comes to those
1:34:48reviews. Okay? So, as you can see, you
1:34:50can get a girl right here if you're
1:34:51doing a girl about moms. You can get a
1:34:53girl right here for 20 bucks. You can go
1:34:55in and a girl right here for $10. You
1:34:57know, the reviews will range. And you
1:34:59can obviously come here and do seller
1:35:02details, English only, lives in United
1:35:05States.
1:35:09And then apply that.
1:35:13Service options female. If you're doing
1:35:16woman, you know, mom stuff, apply that.
1:35:19And then, as you can see, boom, boom,
1:35:20boom. All these are women that you can
1:35:22get three of them. One $10, one for $15,
1:35:26that's $25, and another one right here,
1:35:28that's $35. This one is $5. So, you can
1:35:31you can you can definitely like find
1:35:34enough people for $5 to give you a UGC
1:35:37video. Okay? Especially if you're doing
1:35:39just three, that's $15. I think that's,
1:35:41you know, that's better than having
1:35:42none. Okay? And then you just upload
1:35:44that video right here like I showed you.
1:35:46And then you're going to have that video
1:35:47right there. And then you just click
1:35:49save.
1:35:51But typically for any of your themes, if
1:35:54you're going to use another theme, this
1:35:56is how I structure my theme. The
1:35:57structure is the most important thing.
1:35:59The first thing is the image of the PDF
1:36:01guide and obviously the name, the add to
1:36:04cart button. This quantity is not going
1:36:07to be there when you're, you know, doing
1:36:09your products because when you're um
1:36:12when you're
1:36:14doing your product, it's going to be
1:36:18you're not going to have inventory
1:36:19tracked or shipping tracked. I showed
1:36:21you how to upload, right? So, that right
1:36:24there is not typically um going to be
1:36:27there. You're going to come here. That's
1:36:29one thing I forgot to show you. uh go to
1:36:32product information and then you can go
1:36:34the review stars, leave them on. So when
1:36:37you add the looks app reviews, it's
1:36:39going to be there. Quantity, remove that
1:36:42by clicking that and then accelerated
1:36:45checkout, leave that. Leave everything
1:36:46else. So now, as you can see, boom,
1:36:48boom, boom, right there. Okay, now you
1:36:51can save that. Okay, now the next thing
1:36:55is to do the colors, right? This part is
1:36:58just based on what you want. Okay.
1:37:01Typically, I leave it this way. The I
1:37:04leave the the colors for this theme this
1:37:06way because it's neutral. Okay. Now, if
1:37:09you're doing a specific if you're doing
1:37:11a specific niches that are that in the
1:37:14love niche, then obviously make this
1:37:15like burgundy or red. But I'm going to
1:37:17leave it the way it is. And then I'm
1:37:19going to come here, select this section
1:37:20that's white. And then, as you can see,
1:37:24when you select a section,
1:37:28it's gonna the color scheme right here.
1:37:31Select the one that's going to have the
1:37:32brown background because I think that's
1:37:35nice. And you can change this to
1:37:36whatever color you want, but this is
1:37:38what I think is nice. Clean, simple,
1:37:40easy, not complicated at all. Select.
1:37:44Select for the video. Select that. Boom.
1:37:48Boom. Boom. Now, as you can see, all
1:37:50that is the same color. And then we
1:37:52could also change the top too if we
1:37:54want.
1:37:56Whatever. Whatever you think is going to
1:37:59be nice. That's simply how that's simply
1:38:01what I'm going to say about that. And
1:38:03I'm going to click save.
1:38:06And then as far as changing the actual
1:38:08colors, you see I was able to pick the
1:38:10colors from the schemes right here. I'm
1:38:12going to come here to theme settings,
1:38:14colors, and then look at all the, you
1:38:16know, color schemes that you have. You
1:38:18can come here and add a color scheme if
1:38:20you want or you see the one that we
1:38:22currently have. If I want to change this
1:38:24color scheme, I'm just going to go here
1:38:26to settings. This is the one I was
1:38:28selecting, right? I can click that and I
1:38:30can literally change all the colors
1:38:32right here to whatever I want. Okay, so
1:38:34just keep that in mind. Now, when you're
1:38:37done doing that,
1:38:40this change back for some reason. I
1:38:41think I pressed back. When you're done
1:38:43doing that and you save it, the next
1:38:45thing you want to do is click this right
1:38:47here and then click checkout. Okay. Oh,
1:38:51not check out right here. I don't know
1:38:52why it took me here. Go back to to this.
1:38:59Not in customer accounts,
1:39:05your cart page. That's what I meant. And
1:39:07then you come here, color scheme. Boom.
1:39:11That's what I needed to do. And then you
1:39:13come here to the cart page. And then
1:39:15you're going to remove this as well
1:39:17because you don't want people to be on
1:39:19your website for unnecessary things when
1:39:21you want them in and out, right? So you
1:39:24want to remove any excess thing. So
1:39:26that's the what I meant to do, the cart
1:39:27page for this theme. Now, not all themes
1:39:30will have a cart page that you need to
1:39:32delete, but just go through, you know,
1:39:34the homepage. Make sure it's, you know,
1:39:36like this, right? We're going to change
1:39:38the colors here, too. Let's just do that
1:39:40while we're here. So, select the select
1:39:42the section, right? Come here. Scroll
1:39:44down. Color scheme. Choose whatever
1:39:46color scheme you want. About us. Color
1:39:49scheme. Choose whatever color scheme you
1:39:50want. As you can see, now that's all
1:39:52done and everything looks uniformed. And
1:39:54literally, like I said, this is what
1:39:55makes you a lot of money because the the
1:39:57the what makes you the money is the
1:39:59guide itself and the video reviews and
1:40:02the text reviews from that you add.
1:40:04Okay. But like I said, the homepage and
1:40:06then the product page, you want to go to
1:40:09obviously default product because let's
1:40:11say this is your one guide that you're
1:40:13creating. We're gonna I'm going to show
1:40:14you how to design each, you know,
1:40:16product page, right? But from the for
1:40:18this one right here, the first guide
1:40:20that we the first design that we did,
1:40:23remember we made all this. This is going
1:40:25to be for every guide right now. I'm
1:40:27going to show you how to switch that
1:40:28though. Okay. Uh
1:40:33Uh-uh.
1:40:37Auto. And the last thing to do when
1:40:40you're designing your product page is
1:40:42for the aspect rat ratio of the, you
1:40:45know, the media, you don't want it to be
1:40:47portrait because, as you can see, it
1:40:49cuts it off. Okay? You want it to be
1:40:51auto so that way it has everything right
1:40:54there. Okay? Boom, boom, boom. Okay. So
1:40:58after you've checked and you see that
1:41:00you know your homepage is good, your
1:41:01product page you know the colors and
1:41:03everything is good and then you go you
1:41:06can go to your cart the cart page is
1:41:08good. Now, some themes will allow you,
1:41:10you know, do the checkout and then
1:41:12checkout you can also change the colors
1:41:15depending on what theme you're using,
1:41:16right? So, just make sure you keep that
1:41:18in mind. But once all those things are
1:41:20done, typically you can go ahead and
1:41:22publish that.
1:41:24And then you're going to come here.
1:41:28Let's say you have 10 different
1:41:30products. Every product needs to be on a
1:41:33specific product page. Here's what I
1:41:35mean. You're going to click. So, this is
1:41:37the one we're going to use for this
1:41:38example. This one is going to be the
1:41:41default product theme. Okay. Right here
1:41:44where it says theme template theme
1:41:46template, the default product theme.
1:41:49That's what we just designed, right? So,
1:41:51now what are we going to do to make sure
1:41:53that these other two PDF guides have a
1:41:56different landing page and product page?
1:42:00We're going to go back to online store
1:42:02theme is selected.
1:42:04customize our theme and then we're going
1:42:07to come here to products. See where it
1:42:09says create template? You can see the
1:42:12default one that we created says
1:42:14assigned to three products. That's
1:42:16because that's what's default, you know,
1:42:19that's the default theme for every
1:42:20product you upload. But we want to
1:42:22change that because we're going to have
1:42:24different UGC videos. We're going to
1:42:27have different reviews. we're gonna have
1:42:29different, you know, things to say in
1:42:31the description and those benefits,
1:42:33right? So, what you're gonna do is
1:42:35create a template and you're you're
1:42:37gonna name it after whatever your PDF
1:42:39guide is. So, for
1:42:42let's just say course one, I don't know.
1:42:45And then based on this is very
1:42:47important. You want to leave it based on
1:42:50the default product so that literally
1:42:52you don't have to add anything else. You
1:42:55just click create and then watch what's
1:42:57going to happen. So boom, for course
1:43:01one,
1:43:04we're going to if if this is literally
1:43:06for the course one that we're editing
1:43:08because just cuz this one is course one
1:43:10and it landed here, it doesn't mean
1:43:13that's going to happen immediately. So
1:43:15you might when you do the new template,
1:43:18the PDF that you see right here, it
1:43:20might be for another entire PDF guide,
1:43:23right? So, what you're then going to do
1:43:25is you're going to come here.
1:43:29So, go on your homepage. Just click your
1:43:32logo right there, right? And then you're
1:43:35going to, you know, go to browse all
1:43:38guides, right? Click it. And then you're
1:43:41going to see all the products. So, let's
1:43:43say let's say the um the the the product
1:43:46template that I just created landed on
1:43:49this one that's for course 3, but I want
1:43:52it to be for course one. All I'm simply
1:43:55going to do is click this right here.
1:43:58And as you can see, it says default
1:44:01product, right? But I'm going to click
1:44:02here, click products, and then click for
1:44:06course one. And then I'm going to come
1:44:08here and then I'm going to change these
1:44:11things right here because it's a
1:44:13different PDF guide than the last one.
1:44:16I'm going to change these right here to
1:44:17match what the PDF guide is about. Um,
1:44:20so makes you save more money. Whatever
1:44:24the case is, you're going to do that
1:44:25right here. But because the template is
1:44:28already created for you in the default,
1:44:30that's all we're going to change is this
1:44:31right here. And then we're going to
1:44:33obviously change the video that we have
1:44:35right here to be about this guide. And
1:44:38then obviously we're going to, you know,
1:44:39once we do that and save it,
1:44:42we're going to then obviously be able to
1:44:44add reviews when we actually go on that
1:44:46landing page. So once you do that, you
1:44:48click exit. You go to products. This is
1:44:50very important. And then you're going to
1:44:51click for course that product page. And
1:44:54then the theme template, you want to
1:44:56click that and change it to four course
1:44:58one. And then click save. So that now
1:45:01when people go on that landing page,
1:45:04you're going to see that it's going to
1:45:06be for the one that you just created,
1:45:08the four course one. Does that make
1:45:11sense? Okay. So you're going to add all
1:45:13that
1:45:15and then
1:45:19you're going to do the same thing for
1:45:21this one,
1:45:23right? We didn't do we already did this
1:45:25one. This is the default. So boom boom.
1:45:26So we're going to do the same thing for
1:45:27this one. So, as you can see this one,
1:45:29the theme template is already selected
1:45:31to, you know, default product. You can
1:45:34make it this one, but if you make it
1:45:35this one, it'll take you to that product
1:45:37page that I just showed you. So, the
1:45:39same thing, you're going to go online
1:45:40store,
1:45:42click customize,
1:45:45and then you're going to, you know, find
1:45:47the PDF guide. You can go here, and this
1:45:51should take you to products, but let's
1:45:53not do that since it's not doing that.
1:45:55You can go here
1:46:02and you can you can scroll
1:46:04and find it. Or if you have a brig guide
1:46:08section, click that. That's easier, you
1:46:10know. And then you're going to come
1:46:12here, click that one. And then you're
1:46:14going to come here to default product.
1:46:16Click product. Create template. Name it
1:46:19after your guide.
1:46:25for course three
1:46:28and then base it on the default product
1:46:31like I said create that template
1:46:34and then as you can see it's going to
1:46:38it's going to automatically like uh four
1:46:41course 3 is automatically going to be
1:46:43for the default product right it
1:46:44switches to that but as you can see if
1:46:47you click for course 3
1:46:50now what you're going to do is ignore
1:46:52this part right here where you see you
1:46:54know the PDF guide that's for course one
1:46:57it's because you haven't linked it yet
1:46:59but then you're going to change this
1:47:01change the video and then once you do
1:47:03that go back home products boom boom
1:47:07boom and then right here change that to
1:47:10four course 3 click save and then now
1:47:14you'll see when you go back to online
1:47:15store customize template go to products
1:47:20and then click four course three. Boom.
1:47:22That's the one that's there now. Okay.
1:47:25And then you want to also always make
1:47:27sure that when you're designing things,
1:47:29you look on the desktop and see how is
1:47:31it going to look, right? So you can come
1:47:33here and then you can, you know, do fit
1:47:36if you want. You can do fit right here.
1:47:39You can do whatever you want. Fill, fit,
1:47:41fill, fit. You know, whatever you want.
1:47:44And the most important thing is that you
1:47:47are
1:47:49doing what you want. Okay, the most
1:47:51important thing is you're following this
1:47:54like structure right here, right? Cover
1:47:56image for the the stuff for them to buy.
1:48:00And then right here, you want them to,
1:48:02you know, you you you you want to see
1:48:04why this guide why they need this guide.
1:48:07And then right here, you want them to be
1:48:08able to see, you know, the testimonials
1:48:10and then you'll be able to see the
1:48:12reviews. That's all that matters. Okay?
1:48:14I'm not gonna if if you want me to build
1:48:16you an exact store. Like I said, you can
1:48:18get the pre-built store so you can see
1:48:20how it looks like after it's fully done.
1:48:24This is just me showing you, you know,
1:48:27how to begin building it yourself and
1:48:30making it look nice for yourself. Okay.
1:48:33Obviously, you want to come here when
1:48:34you see things like this, you see that
1:48:37the gap is pretty high. So, you want to
1:48:40remove that. So, that's why it means
1:48:41like use your intuition.
1:48:44use like what you're seeing to make
1:48:47things look better. If you feel like,
1:48:49oh, this is too small. Okay, well, what
1:48:52can we do to make that, you know, um
1:48:55what can we do to make that better?
1:48:58Then you can come here.
1:49:01You can go to typography right here to
1:49:04on the theme settings. Go to typography.
1:49:08And then you can simply
1:49:10simply just change the size.
1:49:15That's bigger.
1:49:19And then for the headings,
1:49:21if you want this bigger,
1:49:26you can change that.
1:49:28Boom. You can change that. Whatever you
1:49:30want to do, you can do it. Okay? And
1:49:33every theme is different. Like I always
1:49:35say, every theme is different. So when
1:49:38you're when you're looking at like, oh,
1:49:40how do I do this blah blah blah this and
1:49:43that? Just make sure you're structuring
1:49:45your website this way.
1:49:48Image, the name of it, you know, the
1:49:51details,
1:49:53the details right here. You know, the
1:49:55benefits. Obviously, you can add more
1:49:56than three. Add as many as you want, as
1:49:59long as it's not too long because you
1:50:01want them to get over to this part where
1:50:03the video is as fast as possible. Okay?
1:50:06And this is just one of the themes that
1:50:08I use. Design it however you want. Just
1:50:11have all these right here. Okay? Have
1:50:13all these right here is the most
1:50:15important thing. And then in the bottom,
1:50:17you have your refund policy. all that
1:50:20stuff that you know I showed you how to
1:50:21do in the previous um section where you
1:50:24go here to your settings, go to
1:50:27policies, and then you it's literally
1:50:30right here for you. It's literally right
1:50:32here for you. You just come here, click
1:50:33privacy policy, you can generate the
1:50:36template, and all of that is already
1:50:38done. Um but yeah, that's typically how
1:50:40you can design this. Like I said, you
1:50:42don't need to use that theme. If you
1:50:44don't like the way that theme looks, you
1:50:45can come here, design another theme, and
1:50:48see which one you like the best. The key
1:50:49is to make sure that you're you're that
1:50:52you would buy from it. Okay? Don't
1:50:55design something that you wouldn't buy
1:50:56from. You get what I'm saying? But
1:50:58that's typically how you want to do it.
1:51:00This is just one of the themes that I've
1:51:02used. It's not the theme that I
1:51:04currently use right now. If you want
1:51:06that specific theme and you want that
1:51:07specific design, then go here and yes,
1:51:11I'm going to say I'm going to plug it
1:51:12for you one more time. Get the pre-built
1:51:15store. That's the only way you're going
1:51:16to get that exact theme and that exact
1:51:18design that I use because I'm going to
1:51:21be honest, it it the way I have that one
1:51:23is definitely working right now. Um,
1:51:25this theme right here, it also works and
1:51:28I've made money with it recently. So
1:51:30therefore, I can, you know, go ahead and
1:51:33give you this one. Um, but the reason
1:51:35why I'm not giving you the other one is
1:51:38simply because the other one is what I
1:51:41am currently running the most right now.
1:51:45Okay. But I will say this, every single
1:51:48theme that I have, every single design
1:51:51that I have is all the same thing right
1:51:54here. Image, the add to cart button, why
1:51:58you need this guide, and then what
1:52:00people are saying after reading this
1:52:02guide. This is that's exactly how I have
1:52:04everything structured. I don't care what
1:52:06theme it is. So that's the most
1:52:07important thing, the structure. The
1:52:10structure. So you don't have to buy the
1:52:11pre-built story or anything. I'm just
1:52:13saying if you want to see exactly the
1:52:16theme that I use the most right now, if
1:52:19you want the PDF guides that I'm selling
1:52:22right now, including the one that did
1:52:24over $700,000 in two days, if you want
1:52:27the strategies, the advertising
1:52:29strategies for all the PDF guides you
1:52:31will get in the pre-built store, go to
1:52:33Discord, click resources, and find this
1:52:36right here. find this post where it
1:52:38says, "If you want me to build your
1:52:40store, go here because then you'll be
1:52:43able to go here, see the video that's
1:52:45going to be me explaining exactly what
1:52:47you get, and then you'll be able to get
1:52:49access to it." Okay. Um, yeah, do that.
1:52:51At the time of me making this video, it
1:52:53is $50, but who knows? I might I might
1:52:57take it back to $500 depending on how
1:53:00many people are buying it. Um, just
1:53:02because obviously I can't sit here and
1:53:04build stores for you guys all day. But
1:53:06um yeah, if you want that theme and you
1:53:08want exactly, you know, the products
1:53:11that I'm selling, then go ahead and
1:53:13purchase that. But other than that,
1:53:15yeah, this is exactly how I structure
1:53:17every product page, which is the most
1:53:19important thing. And this is how I
1:53:21structure pretty much every homepage as
1:53:23well. Simple, clean, as you can see.
1:53:26It's vibrant. It's easy to digest. It's
1:53:28not too much going on. It looks good on
1:53:30mobile, looks good on desktop. If you go
1:53:33on the um landing page, obviously I
1:53:35don't have um the video right here,
1:53:37otherwise it'll look better. But as you
1:53:39can see, it's easy to understand. It's
1:53:41easy to scroll through. You will see the
1:53:43video right here. You will see a bunch
1:53:44of reviews and that's going to make it
1:53:46look better. And like I said, if you
1:53:48don't like this theme, then just
1:53:49literally, you know, go ahead and
1:53:52replicate the same thing on this theme.
1:53:55You can replicate the same thing on this
1:53:56theme. Maybe you'll like the font
1:53:58better. Maybe you'll like all the other
1:54:00stuff better. do what you like and do
1:54:02what you would buy from. Okay. The next
1:54:05thing you're going to do is you're going
1:54:08to download uh this app app as well. So
1:54:12these are the apps you're going to
1:54:13download. You're going to download FileM
1:54:17Pro Marketing. Okay. So go over here and
1:54:20type in FileM.
1:54:24Okay. Download it. That's going to be
1:54:27how people get the PDF when they
1:54:28purchase it from you. and then go AF
1:54:30Pro. This one is for later in the module
1:54:34in the course. You're going to see, you
1:54:35know, um why you need to download this
1:54:38depending on what marketing uh um
1:54:41marketing strategy you're going to
1:54:42choose to use. So, you're going to
1:54:44download this as well just so you can
1:54:46have it. And then later on, I'll show
1:54:47you why you need this one. Okay. So,
1:54:49once you're done doing all that, let's
1:54:51just close all this. Close all this.
1:54:54Close all this. Leave whatever. Okay. So
1:54:57once you're doing all that, the next
1:55:00thing you're going to need to do is
1:55:02you're then going to need to um come
1:55:05here, click on FileM because once you
1:55:08download the FileM app, it's going to
1:55:10have you, you know, set up blah blah
1:55:12blah, follow the prompts, whatever. All
1:55:14you need to do is come here, click
1:55:16digital products. Okay, as you can see,
1:55:18I uploaded this. So now what you're
1:55:20going to do is add product,
1:55:23add, you know, a link to an existing
1:55:25product. So, you already created the
1:55:27product right here on Shopify. And then
1:55:29you're going to select the product that
1:55:31you're going to um obviously that
1:55:33matches the PDF you want people to
1:55:34download. Once you do that, you're going
1:55:36to upload the file. So, browse. And
1:55:39then, as you can see, this is our PDF
1:55:41right here. And as you can see, the PDF
1:55:44is also named exactly what our product
1:55:46is named. So, make sure all the names
1:55:49match.
1:55:51Upload one file.
1:55:54And then as you can see that is uploaded
1:55:56right then what you're going to do is
1:55:59content library that's blah blah just
1:56:02make sure it's there and then orders
1:56:04blah blah blah
1:56:06plans
1:56:09you're going to come here and with the
1:56:11plans depending on what you're doing
1:56:13right so if you're starting out you want
1:56:16to start with this and then obviously
1:56:18when you're making a lot getting a lot
1:56:21of you know um sales right here you can
1:56:23do 2,000 500 products um digital orders
1:56:26per month. So 2500 people can download
1:56:30the PDF like automatically when they buy
1:56:33with this plan which is 99 you know per
1:56:35month. It might sound like a lot but if
1:56:38you're selling $2500 at $27
1:56:41that's $67,000.
1:56:44You get what I'm saying? So you can
1:56:45afford to pay that. And then obviously
1:56:47when you're um doing more than that, you
1:56:50want to make sure you chat with them to
1:56:52make sure that they're able to, you
1:56:54know, either support more than that or
1:56:57you're just going to have to find
1:56:58another um find another app that's going
1:57:01to um support it or talk to Shopify,
1:57:04right? You can contact Shopify directly
1:57:07and you know, right here, click that
1:57:09help center. You go there and you can
1:57:11contact Shopify and see what best
1:57:13options they'll have for you. Okay. So,
1:57:16me personally, what I do right now with
1:57:19my, you know, brand is I actually use um
1:57:22Google Docs, a Google Docs link. Does
1:57:25that make sense? But you don't need to
1:57:27do any of that. I just do that because
1:57:30that's what I'm most comfortable with.
1:57:32If you're using Clickfunnels, you can
1:57:34give them the download right away. I
1:57:36just use a Google Docs link, but this is
1:57:38what I would recommend for you. And when
1:57:41you get to the point of, you know,
1:57:42making, you know, more than 200, 2,500
1:57:46orders per month, then by that time, you
1:57:49kind of know what to do and you just do
1:57:51what's best for you. That's why I'm not
1:57:53telling you exactly what to do when you
1:57:55pass this order um amount. You get what
1:57:57I'm saying? So once you do that, you're
1:58:00just going to make sure that everything,
1:58:02you know, looks good, right? So you want
1:58:04to make sure the email is um on. Okay?
1:58:08So, if this is off, they're not going to
1:58:10be able to um get the digital product.
1:58:12You want to make sure this is on as
1:58:14well. Send email. So, if this says if
1:58:17this is off, make sure it's turned on.
1:58:20This is very important. Make sure this
1:58:21is turned on so they can automatically
1:58:24get the digital products from your store
1:58:26after they you know um check out and
1:58:28stuff. And then you want to c you can
1:58:30customize the email. Okay. So, you can
1:58:33customize it right here. Add your logo
1:58:35if you want. If you have a logo, you can
1:58:37change all this stuff right here to save
1:58:38whatever you want and customize
1:58:40everything. Once you're done save and go
1:58:43back download page, you can go ahead and
1:58:46customize that tube if you want. Right
1:58:48here, you can, you know, change the
1:58:50colors.
1:58:53You can do download limits. Obviously,
1:58:55you don't have to do that and all that
1:58:58stuff. This is all you need to change
1:58:59though. It's right here. The colors,
1:59:01that's all you need to change.
1:59:03And then orders, you don't need to do
1:59:06anything here. Thank you page. You can
1:59:08customize that if you want. So just make
1:59:11sure you go through all these and you
1:59:13know, make sure the most important thing
1:59:15is this is there. So that way people are
1:59:17getting it automatically. That's the
1:59:20most important thing is this. And yeah,
1:59:22once they [clears throat] do that, once
1:59:24you're able to do that, then everything
1:59:25else is just kind of like, you know,
1:59:28rubbish that you don't need to [ __ ]
1:59:29with. especially when you're not when
1:59:31you when you're on the um when you're on
1:59:33the uh the free plan. Okay, so that's
1:59:36that with that. Just make sure that's
1:59:38done and literally when people buy this
1:59:40guide, it'll automatically, you know,
1:59:43download download send it to the email.
1:59:46Okay, so in this module, I'm going to be
1:59:48telling you how you can go ahead and
1:59:50advertise organically. Now, this is
1:59:53going to be I'd say I mean the previous
1:59:56module the affiliate marketing
1:59:58partnership and stuff that is obviously
2:00:01going to take a lot of a long time but
2:00:04it the payoff the payoff is worth it you
2:00:07know to reach out to influencers and
2:00:09make them work with you and partner with
2:00:11you on a PDF you know even though the
2:00:13the the idea of them selling a PDF is
2:00:16going to be new to them because who the
2:00:19[ __ ] sells PDFs right it's it's still
2:00:22going to take you some time depending on
2:00:23how many people you're reaching out to
2:00:25daily. So, that's up to you, okay? But
2:00:27you got you got to look you got to you
2:00:29got to grind that out for like over a
2:00:32month to at least get a good reply from
2:00:35a few influencers, right? Um, and you
2:00:37know, that takes time.
2:00:42Posting organically also takes time.
How To Advertise Without Paid Ads
2:00:44Okay? And I'm not saying this to say
2:00:47neither the previous module or this
2:00:49module can't work within a week or two.
2:00:52It totally can. You could get lucky, get
2:00:54replies from, you know, people fast. You
2:00:57can get lucky and one of your videos on
2:00:59Tik Tok or Instagram reals blows up
2:01:01fast. You know, it's just with in with
2:01:06with organic marketing,
2:01:09it's it takes a little bit of luck, but
2:01:11a lot of knowing what you're posting,
2:01:13right? So, you have to post a good video
2:01:16to sum it up. Okay, so how do you make a
2:01:19good video? So, you see this page right
2:01:22here?
2:01:23What is this guy doing? The same video
2:01:26he has right here is the same video
2:01:29that's pretty much right here, just with
2:01:31a different
2:01:33just with a different word. Different
2:01:36words. That's it, guys. Different words.
2:01:40And this one has 1.2 million. just has
2:01:4211.9 million. A lot of his stuff are the
2:01:46same. Here he is standing. Here he is
2:01:50standing. Here he is standing again.
2:01:52Same same stuff. Same stuff. And he's
2:01:55built a brand from this. 500,000
2:01:58followers from literally doing this.
2:02:01Guys, making content is not that hard.
2:02:05So, whatever niche you're in, you can
2:02:09use the same you can make five different
2:02:11videos, right? But use those five videos
2:02:15a thousand times like he has done.
2:02:18The only thing you're going to change is
2:02:20the music on the Tik Tok. So, when
2:02:22you're uploading Tik Toks, right, you'll
2:02:24be able to add music. Change the music
2:02:27to what you see on your Tik Tok feed
2:02:29that's trending.
2:02:31change the words that you're writing.
2:02:34As you can see, this is a faceless page.
2:02:38So, if you're thinking, "Oh, do I have
2:02:39to show my face?" You don't have to show
2:02:42your face. He has a hood on. You can't
2:02:45see this guy's face. I don't know who
2:02:47this guy is. It could be my neighbor. It
2:02:48could be me. I'm kidding. I'm too dark.
2:02:51I'm too dark. His hands look a little
2:02:53light-skinned. Okay. Yeah, it can't be
2:02:54me. But you get what I'm saying. That is
2:02:57This is the strategy you need to focus
2:03:00on. So what if you're watching this
2:03:02video, which you are because you need
2:03:05hopefully you got to this point of the
2:03:06course and you didn't give up because I
2:03:09would be really upset.
2:03:12Copy this right here, motivational
2:03:14zone_, that's his name, and just study
2:03:18his page. Study his page and literally
2:03:22do it. You can do this in any niche that
2:03:24I can think of. If you are in the nurse
2:03:27niche, nursing niche, if you are in the,
2:03:29you know, cookbook cooking at home
2:03:32niche, if you are in the fitness niche,
2:03:34if you're selling PDFs in the gaming
2:03:36niche, whatever niche you are in, you
2:03:40can make videos like this where you just
2:03:42film five different types of videos,
2:03:44five different clips of doing something
2:03:47in that niche. So, if you're in the
2:03:48nursing niche, obviously you can't film
2:03:51that content, right? But that's where
2:03:54you then go and do things like this
2:03:56royalty
2:03:59free stock footage. Okay. Now, if you
2:04:03use Story Blocks, what there's so many
2:04:06you can use, right? I use Story Blocks,
2:04:08that's what I use for um doing all this
2:04:10stuff. So, if you're in the nursing
2:04:11niche or if you're in a niche that you
2:04:13can't find like that you can't create
2:04:15the clips yourself because you can
2:04:17create a lot of the clips with your
2:04:18phone. So, if I was in the fitness niche
2:04:21and I was selling a PDF guide on how to
2:04:24lose weight in five days, guaranteed,
2:04:27I'm going to set up my camera or have my
2:04:29friend or family or whatever hold it for
2:04:31me while I'm doing push-ups or
2:04:33something, showing my fat stomach with a
2:04:36hood on. So, if you don't want to show
2:04:38your face, right, you can show your face
2:04:39if you want with, you know, do all that
2:04:41stuff. Show it the before and after.
2:04:44make a few of those videos and then just
2:04:46write different motivational things
2:04:48right there or write different um at um
2:04:51copies on each video. But you have five
2:04:54videos and by writing and changing the
2:04:57copies, if that makes sense, you can
2:04:59easily have a thousand videos. Does that
2:05:00make sense? That's literally what this
2:05:01guy is doing right here. So, if you're
2:05:03in the nursing niche, okay, um nurse
2:05:07planning, I don't know if you're selling
2:05:10a PDF guide on how to plan better with
2:05:11nursing. Now, you see this right here?
2:05:15This is a stock footage of someone that
2:05:17you can use to create a Tik Tok.
2:05:19Literally, you would download this video
2:05:22right here, send it to your phone, and
2:05:25then to to edit Tik Toks on your phone,
2:05:28use this app right here called InShot.
2:05:31Okay, this app right here called InShot.
2:05:35Let me Yeah,
2:05:38it's called InShot.
2:05:41So, you're going to use that app. Click
2:05:43where it says video.
2:05:46Literally select the video that you
2:05:48download.
2:05:50When it opens it up for you, like this
2:05:53is how easy it is to create those
2:05:54videos. When it opens it up for you,
2:05:57you're going to click
2:06:00right there where it say you're going to
2:06:01click where it says canvas right right
2:06:03at the very beginning. Okay? And then
2:06:07down here
2:06:10you can select Tik Tok. So now whatever
2:06:13video you download is going to be in
2:06:15that Tik Tok size. And then you can just
2:06:18literally make it bigger by dragging on
2:06:21the screen. And now it's on the entire
2:06:23screen. You can move it left and right.
2:06:26So wherever you want to show on the
2:06:28video will be there. Once you do that,
2:06:31you click the check mark. This is this
2:06:33is how easy it is. It's not complicated.
2:06:35I'm not into complicated [ __ ] And then
2:06:37you just click text. So the T right
2:06:39there stands for text. It's on your
2:06:42phone. And then you just click the T
2:06:45again. A green the green T.
2:06:47Okay. It's going to open up a text. And
2:06:49then you write something.
2:06:51Write something funny or whatever.
2:06:53Whatever your niche is, right?
2:06:56when you
2:06:58a nurse
2:07:00and
2:07:03you smell blood all day. I don't know
2:07:05whatever it is. I don't know. You write
2:07:08that down there. Now you're going to
2:07:10have one ad. Now you're going to have
2:07:12one ad copy.
2:07:14I mean one copy. So you see that? Let it
2:07:18focus.
2:07:20Let it focus.
2:07:22Yeah. And you see that red text that I
2:07:24wrote right there? That's what that's
2:07:27what he's doing right here. Writing
2:07:29stuff on the screen. I just did that on
2:07:32my phone on InShot, the InShot app. I
2:07:35let me just let me just do it right. Let
2:07:37me just show you what it looks like in
2:07:38case you're going to be like, "Oh, I
2:07:41can't see blah blah blah blah blah."
2:07:44Inshot. This is the InShot app. I N H O
2:07:48T. InShot right there. That's it. And if
2:07:51you want a tutorial on how to use
2:07:53InShot, I just gave it to you right
2:07:55there. So once you do that, literally,
2:07:57let's say you download this video, you
2:07:59send it to your phone, okay? Because if
2:08:01you download a video on your computer,
2:08:03you can send it to yourself through, you
2:08:05know, email or whatever, right? You send
2:08:07it to yourself, that's the this video is
2:08:09what I would upload right there, write a
2:08:11ad copy, and this same video, I'll write
2:08:14another text on it. This same video,
2:08:16I'll probably write 50 on it, right? and
2:08:18then just cycle it. You know, maybe post
2:08:21one of her and then if I find another
2:08:23nursing video, let's say this one right
2:08:25here, I will use that one and then post
2:08:28that on the next um the next video and
2:08:30then I might post a third video using
2:08:32the same one and then I might post
2:08:34another one. Literally, all you need is
2:08:35five videos, right, that you can
2:08:37repurpose. Literally, I can you can use
2:08:39this one as well. And just do that. Make
2:08:42what you're writing on the, you know, um
2:08:45videos relatable. If it's relatable,
2:08:48you're going to get views. If you're
2:08:49using a sound on TikTok, you're going to
2:08:51get views, the right sound, a new sound,
2:08:53the trending sound. Once you do this,
2:08:56you want to post three times a day. Once
2:08:58in the morning, so around, you know,
2:09:00anywhere from 7 to 9:00 a.m. Eastern
2:09:03time, Eastern New York time. Once in the
2:09:06afternoon, 12:00 p.m. Eastern New York
2:09:09time. and then once in the evening
2:09:11between 6:00 p. p.m. and 8:00 p.m.
2:09:13Eastern New York time. Three times a
2:09:16day, that's all you need to post. If you
2:09:18want to post more, sure, go ahead. But
2:09:20three times a day is what I um
2:09:22recommend. Okay? And then you want to do
2:09:25this every day for the next 30 days
2:09:27until something goes viral. When
2:09:30something goes viral, and what I mean by
2:09:31viral is, you know, any like I'd say 50
2:09:34plus,000 views. Okay? If you get
2:09:36anything with 50,000 plus views, you'll
2:09:39get people on your page and on your
2:09:41website. Now, on your bio, you want to
2:09:44make sure you write something that's
2:09:45going to make them click the link that's
2:09:47going to take them to your landing page
2:09:48for the PDF. So, right here in the bio,
2:09:53you might want to write how to lose body
2:09:56fat in two days. And then the emoji that
2:09:59he has here, the emoji you should write
2:10:01and use is this emoji right here. So, it
2:10:04points down to the link. This is the
2:10:06emoji I would use right here. This
2:10:08pointing down emoji. That's what I use
2:10:09on all my stuff even though I'm black.
2:10:11You know what I'm saying? So, it points
2:10:13down to the link. That'll be right here.
2:10:15So, that way when people visit your
2:10:16page, they're going to read your bio
2:10:18automatically and then see the finger
2:10:19pointing down and then boom. So,
2:10:21whatever you write right here, it has to
2:10:23be the exact claim your PDF is making.
2:10:26Okay? And then also when you're editing
2:10:28your videos at the very end when you're
2:10:31editing on t on inshot you can do a
2:10:33slight call to action and see how that
2:10:35works. So at the very end you can just
2:10:38write you know when you finish writing
2:10:40all the stuff that he's writing at the
2:10:42very end right there where there's
2:10:43nothing else being written you just
2:10:45write
2:10:47um learn how to blah blah blah link in
2:10:50bio or lose body fat lose um belly fat
2:10:53in two days link in bio. that takes
2:10:56that's that's going to only take like
2:10:58two seconds of your video. Okay, so
2:11:00that's what I would do and that's what I
2:11:02do on my other stuff because it's so
2:11:05important to do that call to action, you
2:11:07know, because even though people will
2:11:09view um your um profile regardless, it's
2:11:12still important to do the call to action
2:11:14slightly at the very end. Two seconds,
2:11:16like just two seconds, you know, lose
2:11:18body fat, learn how to plan as a nurse,
2:11:20link in bio, do no on every single one
2:11:23of your videos. you want to do that.
2:11:25Okay, I would do that. But if you feel
2:11:27like, oh, you don't want to sell to
2:11:28people, well, you're selling to people.
2:11:30That's what you're doing with this PDF
2:11:32guide. So, do it. Don't be shy to do it.
2:11:35And what you're then going to do is once
2:11:37you create those videos, once you're
2:11:40going to create a Tik Tok, I mean a
2:11:42Instagram account and a Pinterest
2:11:44account and a Twitter account and just
2:11:46repost those videos. And you also want
2:11:49to obviously have the same bio on, you
2:11:51know, Instagram reels, uh, on Pinterest
2:11:54as well, linking people to your website.
2:11:57Okay? I wouldn't do YouTube shorts
2:11:58because I don't know, I never really
2:12:00found success using YouTube shorts to
2:12:01sell products. So, I would not do that.
2:12:04But that's how you would go ahead and do
2:12:06organic. Make the videos like I said,
2:12:09and then obviously you want to go ahead
2:12:11and post for 30 days straight at least,
2:12:13minimum 30 days straight. You can't miss
2:12:15a day. three times a day like I just
2:12:17said. And you can do that by just taking
2:12:20finding five videos. If you're not going
2:12:21to film the videos yourself, which like
2:12:23I said is very easy to do. This is an
2:12:25easy, you know, concept to do. You know,
2:12:27you can do that by yourself and go
2:12:30viral. Okay? You can literally, it's
2:12:32not, it's not rocket science. Don't be
2:12:34shy. Okay? Don't say, "I don't want
2:12:35people to see my hand." Oh my god. Put a
2:12:37hood on and do exactly what this guy is
2:12:39doing depending on your niche, guys.
2:12:41It's literally like it's not that
2:12:43complicated. You just got to be willing
2:12:44to do it. And if you're too shy and
2:12:46you're, you know, filming something
2:12:48that's overly complicated or whatever,
2:12:49then come on here on Story Blocks. You
2:12:52have to pay for Story Blocks. Um, that's
2:12:54but that's up to you. I don't know. If
2:12:55you don't want to film it yourself cuz
2:12:57you're too shy, then you got to pay for
2:12:59stock footage that is copyright free
2:13:01because you don't just want to like
2:13:02steal content from, you know, social
2:13:04media. If you're going to steal content
2:13:06from people, you have to do
2:13:08compilations. So, you have to edit them.
2:13:10So, let's say you steal this video and
2:13:12steal this video. You have to take a few
2:13:14seconds out of this video and then take
2:13:15a few seconds out of this video and take
2:13:17a few seconds out of this video to make
2:13:19one video and you have to write
2:13:20something completely different on the
2:13:22videos. So, that way it's now repurposed
2:13:25and you know it it's it's not going to
2:13:27fall under copyright. You know, it's
2:13:29going to be it's going to fall under
2:13:31fair use content. But that can change at
2:13:34any moment. All these platforms can
2:13:36change their fair use policy at any
2:13:38moment. So, make sure you're trying to
2:13:40film your own content by yourself or use
2:13:42royaltyfree
2:13:44um stock footage from Story Blocks or
2:13:47any of you know the um any of the ones
2:13:50that you find on Google that is more
2:13:52affordable to you. Um but that's that
2:13:55that's how you do it. And then because
2:13:57you're hopefully going to be grinding
2:13:59and doing like six PDFs, three to six
2:14:02PDFs to start, you can't post, you know,
2:14:06nurse content on this page, right?
2:14:09Because like I said, the algorithm,
2:14:11you're not going to get any views. So,
2:14:13you're going to create all new t if
2:14:15you're doing five at once, I mean three
2:14:17at once, create three Tik Tok um
2:14:20accounts for for that specific niche.
2:14:24Okay? for so you know how your website
2:14:26is a PDF hub you don't want to do that
2:14:30so if you if you if you have a if you
2:14:32have nurse PDFs you want to sell create
2:14:34a nurse you know Instagram reel account
2:14:37create a nurse Tik Tok account create
2:14:39little like if the other PDF is in you
2:14:41know online business create a online
2:14:44business Tik Tok create a online
2:14:46business Instagram create a online
2:14:48business Pinterest create a online
2:14:50business Twitter you get what I'm saying
2:14:52if you're starting out with three you're
2:14:54going to create an account for those
2:14:56niches on all platforms and you want to
2:14:59post on all platforms three times a day
2:15:03for 30 days straight. This is going to
2:15:05require you doing so. It's not
2:15:07difficult. You just have to literally
2:15:09put in the work. I can tell you right
2:15:11now, if you're consistently posting, you
2:15:13will get something that gets views. And
2:15:15if you put in the call to action in the
2:15:18end of the videos, you will you will get
2:15:22people on your website. And if they're
2:15:23not buying, then you know that okay, the
2:15:26guide is not strong enough or something
2:15:27people don't want it. You move on to the
2:15:29next one and you move on to the next
2:15:30one. Okay, so that's exactly the
2:15:32strategy that I would use to go ahead
2:15:34and run organic ads. Okay, this is
2:15:37something that's not new. Like I said,
2:15:39I've been marketing for damn near 10
2:15:40years, done a bunch of organic, you
2:15:42know, stuff. I'm a paid ads guy or
2:15:44influencer ads guy, but even organic,
2:15:46I've tested it out just to see. And it
2:15:48definitely works when you're copying
2:15:50what's already working out there and
2:15:52making it your own. You don't have to
2:15:53reinvent the wheel. You just have to
2:15:55grind it out because obviously if you're
2:15:57running three, you know, um PDF um
2:16:00niches, then you have to post nine times
2:16:03a day on one platform. So if you're
2:16:06doing Tik Tok, Instagram reals, um
2:16:10Pinterest, and Twitter, nine, that's 18.
2:16:13Then do the math for the other two
2:16:15because I ain't doing that. You're
2:16:16posting 36 P is it? Wait. Yeah, you're
2:16:19posting like 36 or 40 pieces of content
2:16:22per day. Okay, it might sound like a
2:16:24lot, but it's actually not. You make the
2:16:26videos, you know, once, right? And then
2:16:28you just upload upload upload. So, don't
2:16:32don't come don't give me no excuses
2:16:34about making the damn content. I don't
2:16:36want to hear any of that. So, get in
2:16:38there and grind it out right now because
2:16:40the opportunity is out there. Okay. But
2:16:42um yeah, so this is how you should do
2:16:45it. Um I think I've said everything that
2:16:48you need to know based on my notes and
2:16:50everything. This is literally how you
2:16:51should do it right here. Study this
2:16:53account and um study more accounts that
2:16:55you can find. Um specifically when you
2:16:58find a niche, um when you find your top
2:17:00three niches or six niches, whatever
2:17:02you're going to pump out and however
2:17:04many PDFs you're going to pump out at
2:17:05once, when you find your niches, go
2:17:08study your niches. If you're going to do
2:17:10organic marketing like this, study your
2:17:12niches, see what people are posting, and
2:17:14replicate those posts. Literally, just
2:17:17replicate those posts within, you know,
2:17:19your own videos and your own content.
2:17:21But yeah, the next module you're going
2:17:23to learn how to advertise with paid ads,
2:17:26which is the fastest way to see if
2:17:29something is going to work. I mean, this
2:17:31is my favorite way. like this is one of
2:17:33my favorite ways because I can just give
2:17:34Facebook money and, you know, hopefully
2:17:37print money within, you know, a week or
2:17:39two. So, with that being said, if you do
2:17:42have a budget and you have some money,
2:17:43don't be shy and don't be scared to, you
2:17:45know, play around with paid ads. With
2:17:47PDFs, you can run as low as $20 ads per
2:17:50day to, you know, make a few hundred
2:17:52because you're not you don't have any
2:17:53cost of goods. Um, you're going to be
2:17:55profitable for the most part as long as
2:17:57people are buying, right? So, with that
2:17:59being said, um next module you're going
2:18:01to learn how to do paid ads if that's
2:18:03something you can afford to do. If not,
2:18:05then grind this out and maybe grind out
2:18:08the affiliate partnership um that I
2:18:10spoke about in the previous module and
2:18:12lesson as well. But, uh yeah, I'll see
2:18:15you in the next module. All right, so
2:18:16it's time to go ahead and run the
2:18:19Facebook and Instagram ads. And I'm
2:18:21going to show you exactly how to set up
2:18:23your pixel and, you know, how to run the
2:18:25ads and how to, you know, scale um with
2:18:29horizontal and vertical scaling
2:18:31strategies and print, you know what I
2:18:34mean, and take it to the next level and
2:18:36pretty much tell you what I'm doing to
2:18:38take things to the next level. Um, I'm
2:18:40focusing primarily on influencer ads as
2:18:43far as scaling goes, just simply
2:18:45because, you know, it's so lucrative,
2:18:47right? with influencers. How often do
2:18:50you see a beauty influencer posting
2:18:52about a PDF guide? You don't. Okay? But
2:18:56you always see, you know, them promoting
2:18:58clothing, their brands, the all sorts of
2:19:00things, right? So, this is an
2:19:02opportunity. I'm not saying you can't
2:19:04scale widely with Facebook ads with the
2:19:06strategy I'm going to show you because
2:19:07you totally can. I'm just saying try
2:19:10doing both as well. Okay? Um, and the
2:19:13influencer marketing, it's similar to,
How To Run Paid Ads With Facebook Meta Ads
2:19:15you know, the affiliate marketing that I
2:19:17showed you in the on the modules. You
2:19:19just reach out to influencers and have
2:19:20them endorse your PDF guides. Okay. So,
2:19:24without further ado, to go ahead and uh
2:19:26do um run Facebook ads and set up
2:19:29everything, you obviously need a
2:19:30Facebook ad um Facebook account, right?
2:19:32A regular Facebook account. Okay. So,
2:19:34once you do that, you're going to go to
2:19:36your Shopify, you know, account, right?
2:19:38And then right here, you're just going
2:19:41to type in apps. So, or click there and
2:19:43click apps. And then you're going to go
2:19:45to apps and settings. And then you're
2:19:47going to go to Shopify app store. And
2:19:50then you're just simply going to come
2:19:52here, type in Facebook.
2:19:56Facebook.
2:19:57Click that. Click install.
2:20:01And then once you click install,
2:20:04you're then going to set up everything
2:20:06from here. So, setting up the pixel and
2:20:08everything is fairly, you know, simple
2:20:10and self-explanatory. So, hopefully you
2:20:12don't have any issues while you're
2:20:13setting it up. So, right here, you're
2:20:15going to see this prompt connect
2:20:17account. So, you're going to click
2:20:18connect. Okay, connected to your
2:20:20account. And then once it does that, as
2:20:24you can see, it's going to prompt you
2:20:25with all these things and blah blah
2:20:27blah, whatever the case is. All you're
2:20:29simply going to do just click get
2:20:30started and literally follow the prompt.
2:20:32And then for the business portfolio, it
2:20:35depends if do you already have, you
2:20:36know, a business account on Facebook or
2:20:39not. I'm going to assume you don't. Cuz
2:20:41if you do have a business account, then
2:20:43you already know how to set up your
2:20:45pixel. So for this, you know, tutorial,
2:20:47I'm going to show you how to do it as if
2:20:49you don't have an account and you're
2:20:50just brand new running ads. So you're
2:20:52going to click create new maximum for,
2:20:55you know, everything. So that way the
2:20:57pixel tracks everything. Click save.
2:20:59Then where it says create meta pixel,
2:21:01you're going to click create new
2:21:03businesses pixel. You can name it
2:21:05whatever you want later, but just click
2:21:07confirm.
2:21:09Click agree and then submit for review.
2:21:15Okay, it may take some time for blah
2:21:17blah blah this and that, whatever the
2:21:18case is. So just give that a second.
2:21:21We'll let it finish doing that. Okay. So
2:21:24once it's done creating and approving
2:21:26everything, now you're going to go to
2:21:28settings. Okay. And make sure everything
2:21:31is, you know, set up correctly. This is
2:21:33the pixel that's going to be tracking
2:21:34everything on your Shopify store. Okay.
2:21:37So then what you're simply going to do
2:21:39is you see this right here. It's not
2:21:41connected to any ad account, right? Um
2:21:43so what you're going to do is if you
2:21:45didn't get the prompt to create an ad
2:21:47account, you know, while you were, you
2:21:49know, creating the pixel and everything,
2:21:50sometimes you're able to get that
2:21:52prompt. But if you're not, if you didn't
2:21:54get that prompt, you're just going to go
2:21:55to your Facebook, okay? Click right here
2:21:57in your homepage. Click ads manager. If
2:22:00you can't find ads manager, search for
2:22:02it right here or go to, you know, ads
2:22:06manager.fas.com.
2:22:09That's how you're going to be able to,
2:22:10you know, get into your ads manager.
2:22:12Okay. So then the first thing you're
2:22:13going to do when you get here to make
2:22:15sure everything is connected to your
2:22:16Shopify account and all sorts of things
2:22:18is click all tools, business settings.
2:22:22Okay.
2:22:24select, you know, the business that you
2:22:26just created from Shopify, which is this
2:22:29one right here. Because if you go on my
2:22:31Shopify, you're going to see it's right
2:22:33here. Owns this. Whatever this name is,
2:22:36it owns it. So come right here
2:22:40and then click this one. Okay. [snorts]
2:22:44So then once you click that, you're
2:22:46going to see this right here. There are
2:22:48no pages, no ad accounts or nothing. So,
2:22:51you're simply going to come here where
2:22:53it says pages. You're going to add page.
2:22:55You're going to create a new Facebook
2:22:57page. This is if you didn't get the
2:23:00prompt to create all that on Shopify
2:23:02directly on Shopify cuz sometimes from
2:23:05the last time I remember, I haven't
2:23:06created a new, you know, like ad account
2:23:08and stuff in a very long time. But I'll
2:23:10tell you this, um, typically back in the
2:23:13day at least, you're able to create, you
2:23:15know, the ads manager, you know, the
2:23:17page and everything directly from here.
2:23:20So since that was not the case, if yours
2:23:23doesn't have that prompt, then just
2:23:24follow these steps. And if you have
2:23:26issues setting all that stuff and making
2:23:28sure everything is connected, then just,
2:23:30you know, let us know. Let me know in
2:23:32the um in the Discord chat, you know, on
2:23:36the weekly live streams, let me know so
2:23:38I can help you directly and everyone can
2:23:40learn from it. Um also, if you want to
2:23:43book a a private call for me to do it so
2:23:45people don't see your stuff for whatever
2:23:47reason, then you can do that as well.
2:23:49But here you're going to name it after
2:23:51your, you know, your website, right? So
2:23:53your website is the PDF hub or whatever
2:23:55you named it. So just name it after
2:23:57that. Uh, so I'm just going to name mine
2:24:00test
2:24:01for course.
2:24:04Okay. Category, you're going to name it
2:24:06website. So let's do [snorts] uh
2:24:14uh let's just do entertainment website.
2:24:17And then bio you can put whatever you
2:24:18want there. Click next. Boom. Boom.
2:24:21Boom. Test for course. So this business
2:24:23manager h owns this you know ad account.
2:24:26So that means you. Okay. Create page.
2:24:29[snorts]
2:24:37All these things take a little bit of
2:24:39time. So patience has to be your best
2:24:43friend. Click done. And then add
2:24:46account. You're going to come here. Add
2:24:48ad account. Create new ad account. Name
2:24:50it test as well or name it after your
2:24:53PDF company, your PDF website that you
2:24:55created earlier in this course. Um, so
2:24:58for me, I'm just doing this for the sake
2:25:00of this video. And make sure the time
2:25:02zone is in your time zone wherever you
2:25:04live. And then currency in your
2:25:06currency. Okay. Usage.
2:25:09Make sure it's the business.
2:25:12Uh, click I agree.
2:25:15[snorts] Click create ad account
2:25:18and you should be able to create the ad
2:25:20account and then click done after that.
2:25:23So there you go. And then obviously you
2:25:26would add your payment info and stuff.
2:25:28I'm not going to do that for the sake of
2:25:30this video cuz you ain't about to go buy
2:25:32some Gucci with my [ __ ] dog. Click
2:25:35done. And then you're going to come
2:25:37right here where it says add account
2:25:39test for course. Obviously, it's going
2:25:40to say whatever ad account you created.
2:25:42You're going to do assign. Oh, not
2:25:44partner. Sorry. Assign people. Make sure
2:25:47you know you're selected. Make sure you
2:25:49have full access. So, make sure that is
2:25:51selected and everything is selected.
2:25:53Click assign.
2:25:56[snorts]
2:25:56Click done. And then you want to do
2:25:59connect assets.
2:26:01No, no, not connect assets. You want to
2:26:02come here to data sources. Sorry, pixel.
2:26:07[snorts]
2:26:08And then this is the pixel that was
2:26:10created, you know, right here on
2:26:12Shopify, right? This pixel right here.
2:26:14This is what's tracking all the people
2:26:16that are coming on your website. So, are
2:26:18they going to add to cart, initiate
2:26:19checkout, you know, purchase and all
2:26:21that stuff. Are they going to do all
2:26:23that? Facebook is going to know by using
2:26:25this pixel um ID. Okay. So, you want to
2:26:28come here and then you want to come and
2:26:30assign people and you want to assign
2:26:32yourself or you know the person that
2:26:34owns the ad account or whatever. You
2:26:36want to assign that person. You're going
2:26:38to click when you're in pixels, you're
2:26:40going to click, you know, assign assets,
2:26:42connected assets. Assign assets. This is
2:26:45your ad account right here. Add account
2:26:48right here. Check that. Click add. And
2:26:50then done. Now, as you can see, the ad
2:26:52account is under this pixel. So,
2:26:54everything is connected and pretty much
2:26:57ready to go. So, all you're going to do
2:26:59is just do that. And then, obviously,
2:27:01make sure you enter your payment info
2:27:03right here where it says billing and
2:27:05payment. And whenever you're running
2:27:07your ads, if Facebook, you know, asks
2:27:09you to upload documents or whatever,
2:27:12then do so. Okay. Okay. So, once
2:27:14everything is connected, the next thing
2:27:16you're going to do is now come here, you
2:27:17know, click this three dots and then
2:27:19click ads manager.
2:27:22And then you're simply going to, you
2:27:24know, see the ad account that you just
2:27:26created. And as long as the pixel is
2:27:28connected, then it is connected to your
2:27:30Shopify store. Right? So, this is the ad
2:27:32account that I just created. If it's not
2:27:33here, then click that and click see more
2:27:35ad accounts to, you know, find it. I
2:27:38hope this part of setting it up is easy
2:27:41for you um and not too confusing. If you
2:27:43don't, if you already have like done, if
2:27:46you've already ran ads before, then you
2:27:47should know how to do this and navigate,
2:27:49you know, the um setup process. If not,
2:27:53then when you're connecting things from
2:27:55Shopify, it should, you know, prompt you
2:27:58what to do. And then what I just showed
2:28:00you about coming on to, you know,
2:28:01Facebook right here and making sure
2:28:03everything is connected. You have to do
2:28:05that to make sure everything is
2:28:06connected. So that way, you know, you
2:28:08you'll see you'll see what I mean when
2:28:10I'm um creating the campaign because if
2:28:12it's not connected, you're not going to
2:28:13be able to see what I'm going to show
2:28:14you next. Okay. So, now that you're
2:28:16here, this is where it gets, you know,
2:28:18interesting. This is where you start
2:28:19making money. You create ad. You click
2:28:22create. You want to do sales, okay?
2:28:26because you want people that are likely
2:28:27to, you know, buy something from
2:28:29Facebook to see your ads. And then
2:28:31you're going to click manual setup. You
2:28:32don't want to do advantage plus. I don't
2:28:34do advantage plus and I don't recommend
2:28:36it. Um, you can try that if you want on
2:28:38your own, but I don't recommend it cuz I
2:28:40have not gotten any good results with
2:28:41it. Campaign name, just name it after
2:28:43the product that you're testing. So, if
2:28:46it's PDF, if it's uh this introvert, you
2:28:49know, product right here, just name it
2:28:52that. So, you you know, so that way
2:28:53you're able to keep track of what's
2:28:55going on. Okay. Then, [snorts] right
2:28:57here, you're going to leave everything
2:28:58as is except turn off anything Advantage
2:29:02Plus. So, anything that says Advantage
2:29:03Plus that might be turned on in your
2:29:05computer, you want to turn that [ __ ]
2:29:06off. You know what I'm saying? And then
2:29:08click next.
2:29:11And then for the adset, so if you're
2:29:13going to be doing $20 a day, then that
2:29:15means four adsets, right? Now, with $20
2:29:18a day, that's extremely low, right?
2:29:20However, because you're not worrying
2:29:22about product cost and stuff like that,
2:29:24you can still, you know, print with that
2:29:25and test with that. But just keep this
2:29:27in mind, the more you have going on, the
2:29:31more eyeballs will be, you know, seeing
2:29:33your ad and going on your website and
2:29:35therefore likely to make a sale. So, if
2:29:38you have money to spend, don't be greedy
2:29:41here. Don't be scared. Spend it on some
2:29:44[ __ ] ads. That's what you need to do
2:29:45to make money. Okay? So, the first adset
2:29:48is going to be this. And I'm going to
2:29:50show you how to, you know, create more
2:29:51adsets after, you know, we do this part.
2:29:54So, just just pay attention. Okay? Bear
2:29:56with me. So, you're not going to name it
2:29:58anything right now because I don't know
2:29:59what we're going to be targeting. So,
2:30:00you're going to come here, do website,
2:30:03um, performance goal. Come here, leave
2:30:05it as maximized and then data set. Okay,
2:30:08this is the pixel that you see was
2:30:10created right here on you know if you go
2:30:12here to settings on your Facebook and
2:30:13Instagram blah blah blah and Shopify
2:30:15this is the pixel. So just make sure if
2:30:18you did everything correctly that this
2:30:20right here would be here. Okay, if you
2:30:23didn't do it correctly, you're not going
2:30:24to see it here. Okay, so make sure that
2:30:27you know that pixel is right here. If
2:30:28you did everything here, you know,
2:30:30connecting the pixel here and giving
2:30:31your ad account access to it, and that's
2:30:33the same pixel that's right here on
2:30:34Shopify, then it should be right here.
2:30:37Okay. So, for conversion event, you want
2:30:39to come here and do purchase. I know
2:30:41it's grayed out, but that's fine. You
2:30:43don't have any sales yet, so obviously
2:30:45it's grayed out. Your website is new, so
2:30:47obviously everything is grayed out as
2:30:49you can see. But you still want to do
2:30:51purchase because you want to tell
2:30:53Facebook, you still want to show your
2:30:54ads to people that you know are likely
2:30:56to purchase that have purchased
2:30:57something from Facebook, you know,
2:30:58recently and stuff like that, right? You
2:31:00don't want people that are just going to
2:31:02come and, you know, add to cart. You
2:31:03want people that going to give you that
2:31:04money. You know what I'm saying? That
2:31:05sweet dollar bill. Okay? You're going to
2:31:07leave that blank. Dynamic creative,
2:31:09leave it off. And then you can start
2:31:12with $5 per day on one per adset because
2:31:16you know you're selling something that's
2:31:17probably around $9 to $27. That's the
2:31:20beautiful thing about um PDF um farming.
2:31:24It's very affordable. When you're
2:31:26hitting pain points and people are
2:31:27already having an issue with something
2:31:29and you tell them you're going to solve
2:31:30this issue for them, that impulse buy is
2:31:33going to [ __ ] go crazy. Okay? as long
2:31:36as you have uh as long as you can tell
2:31:38them that you can solve the problem.
2:31:40Okay. So, you're going to come here and
2:31:42then [snorts] you can do the next day.
2:31:44Obviously, you don't want to start
2:31:45running your ads at 7:00 p.m. That's
2:31:47crazy. It's going to just spend all your
2:31:48money really fast. That's all it's going
2:31:50to do. Um for no reason. [snorts] So,
2:31:53you want to leave end date, you know, um
2:31:55blank because you never want to set an
2:31:57end date. You always want to check on
2:31:58things manually. Okay? So, you're going
2:32:00to do that. And then right here where it
2:32:02says, you know, locations, blah blah
2:32:04blah, you're going to come here, click
2:32:06edit, and unless you're making a PDF
2:32:09that's titled how to get girls if you
2:32:12live in Germany, then you want to do
2:32:15these countries. So if you're targeting
2:32:16this a specific place and a specific
2:32:18whatever, that's the only time you
2:32:20target that specific thing here as far
2:32:22as location. So if not, you want to do
2:32:25United States, United Kingdom, because
2:32:28you want to do the top countries, right?
2:32:29the top countries that are going to
2:32:30spend money, Canada
2:32:35and Australia.
2:32:39Okay? And then once you do that, that's
2:32:41it. You don't want to, you know, do any
2:32:43other country at least, like I said,
2:32:45unless you're targeting something that's
2:32:46like very specific, right? So once you
2:32:49do that, you're going to come here,
2:32:51switch to original audience options. I
2:32:53don't want Facebook to, you know, do
2:32:55this advantage plus [ __ ] with me.
2:32:57So, click use original audience. And
2:32:59then what you're going to do is you're
2:33:01going to come here
2:33:03and then for the um audiences, you're
2:33:05going to simply just type in something
2:33:08that you think would match this right
2:33:11here. So, we're selling a LinkedIn
2:33:13guide, right? For networking. If you're
2:33:15selling a dog pet owner stuff, then
2:33:17obviously type in dog stuff, okay? And
2:33:20you'll be able to find them. So, for me,
2:33:22I'm going to do link. I think that's how
2:33:24you spell LinkedIn.
2:33:26>> [snorts]
2:33:26>> Okay. And then the 37 plus million
2:33:29people that are interested in LinkedIn.
2:33:30So boom, I'm going to target that. Now,
2:33:33everyone that's on LinkedIn will see
2:33:35this ad. Literally, Facebook is that
2:33:37good. Okay. Um and then you're going to
2:33:40come here. Don't use the find further
2:33:42unless you're doing a very specific um
2:33:44PDF guide, right? If you're if you're
2:33:47selling something to people who are
2:33:48looking to network on LinkedIn that also
2:33:51play um basketball, then you can do
2:33:54define further and then you do
2:33:56basketball,
2:33:59you know, then you do basketball and add
2:34:01basketball to it. So boom, right there,
2:34:04basketball sport. Now everyone that like
2:34:06that's um on LinkedIn, you know,
2:34:08interested in LinkedIn, they probably
2:34:10have a LinkedIn profile and they also
2:34:12love basketball. They probably play for
2:34:14fun. Those are the people that will see
2:34:15the ad. That's the only time you add
2:34:17more than one thing right here is when
2:34:19you're defining further. If you're not
2:34:21defining further, then just one interest
2:34:24per adset. So that way you know what's
2:34:26working and you know because if you
2:34:28stack up interest here, you're not going
2:34:30to know what's working. You're
2:34:31essentially going to be wasting money.
2:34:32So one interest per adset. Okay. So once
2:34:35that's done for for language, you're
2:34:38going to come here. If your website is
2:34:40in English, then obviously English
2:34:42because you're you want only people that
2:34:43speak English to see your ads. So that
2:34:45way you're not wasting money in people
2:34:47that speak Chinese, right? And only
2:34:49speak Chinese. So once you do that,
2:34:51you're going to come here for placement.
2:34:53You're going to do edit and do manual
2:34:55placement cuz like I said, no advantage
2:34:58plus [ __ ] Turn off those two. I
2:35:00like to do only feeds.
2:35:05Feeds and
2:35:07stories. So, Facebook feeds and
2:35:09Instagram stories only.
2:35:13No. So, yeah. No, Facebook feed,
2:35:15Instagram feed. And then, you know,
2:35:17stories. That's what I meant. Um,
2:35:19Instagram story, Facebook story. Remove
2:35:21the reals. Remove the reals. Remove
2:35:23this. This is what I do when I am
2:35:26testing a product, okay? Or just running
2:35:28it in general because I mean that's
2:35:30where you get the most results from what
2:35:32I've seen. Okay? So, you come here, do
2:35:35next. After that, your ad name, you're
2:35:38just going to name it name it uh let's
2:35:42see, name it, I don't know, whatever
2:35:46your whatever you're whatever you're
2:35:47working on, right? Ad. Okay, name it
2:35:51something. That's all you need to know.
2:35:53Click turn on ad preview so you can see
2:35:55your ad when it's done. And then for the
2:35:56Facebook page, remember you created this
2:35:58page right here, right? You created all
2:36:01the pages and stuff. So, you're just
2:36:03going to come here, use that page that
2:36:04you created. Obviously, when you create
2:36:06the page, you want to add a photo and
2:36:08you know, all that stuff, right? It'll
2:36:10prompt you to do so. And then Instagram
2:36:12account, you don't need to connect an
2:36:14Instagram account or anything. Just use
2:36:15Facebook page. That's typically what you
2:36:17need to do. Okay? [snorts] So, select
2:36:19that.
2:36:20And then for the create an ad process,
2:36:23you're going to do manual ad. Okay?
2:36:27manual ad only because you don't want to
2:36:30do any of that stuff. Okay. And then you
2:36:34want to go ahead and do select a single
2:36:36image or video. Turn off
2:36:37multi-advertiser ads. And then right
2:36:40here is where you're going to then tell
2:36:42people like, okay, come here and copy
2:36:46your product page link. So if you're
2:36:48doing multiple if you're running
2:36:50multiple PDFs at once, PDF forming, then
2:36:52if you're doing an ad for this one, you
2:36:55want to send people here. You don't want
2:36:56to send people to your homepage. Send
2:36:58them to your product page link. Okay?
2:37:00So, send people to whatever PDF you're
2:37:03specifically running. So, you copy this
2:37:05link right here. And then you paste it
2:37:08right here. And then where it says add
2:37:10creative, then this is where you're
2:37:12going to choose video ad or image ad.
2:37:15Now, for PDF forming, I find that
2:37:18literally, you see, you see this right
2:37:20here? Right here. The way this is right
2:37:23here on this preview, that is what works
2:37:26best because the pain point is literally
2:37:28written on the cover. So the cover of
2:37:30your PDF guide is typically what you
2:37:33want to use to run ads. Okay, for the
2:37:35image ads, that's what I recommend. If
2:37:37you're going to do a video, then you
2:37:40want to do some kind of testimonial
2:37:42video. Okay. So, a testimonial video of
2:37:45someone saying, "Look, I downloaded this
2:37:48PDF when I was struggling with, you
2:37:49know, um, doing this and doing that and
2:37:52then the PDF, you know, gave me some
2:37:54kind of reassurance. It made me feel,
2:37:56you know, more, you know, positive
2:37:58about." You want to be careful what the
2:37:59influencer is saying, you know, if
2:38:01you're using a UGC creator. So, if
2:38:03you're gonna use a UGC creator to, you
2:38:05know, make a video for you, obviously
2:38:07you want to go on Fiverr
2:38:09and find
2:38:11UGC creator. Okay, you're just going to
2:38:14find a UGC creator. Obviously, you want
2:38:17to use someone that looks good. You know
2:38:18what I'm saying? So, use a good-looking
2:38:20girl if you're advertising to women. Use
2:38:22a good-looking lad if you're advertising
2:38:24to men. Okay? So, when you do that,
2:38:26you're just going to have someone like
2:38:27this. If you're doing this, if you're
2:38:29selling this introverts guide and you
2:38:30want a video done, you ask him to, you
2:38:33know, put on a suit or something or just
2:38:35look look profession look professional
2:38:37in the ad, right? and then just say look
2:38:39I was struggling finding you know um
2:38:42networking on you know LinkedIn and then
2:38:44I you know read this PDF guide that I
2:38:46saw online and since then you know I've
2:38:50been more confident in you know
2:38:52networking and just you know you don't
2:38:53want to you don't want to make it you
2:38:55don't want to make a claim when you're
2:38:56running your Facebook ads like oh it
2:38:58changed my life or oh it fixed my this
2:39:02or oh you don't want to make those kind
2:39:03of claims because Facebook will ban you.
2:39:06So, you want to ask chat GPT, you want
2:39:09to write, when you're writing your copy
2:39:10that you're going to send, you know, to
2:39:12the influencers to make the video of
2:39:14them talking about your, you know, PDF
2:39:15guide, you want to make sure you type up
2:39:18the script that they're going to use and
2:39:20ask Chat GBT, is this Facebook ads
2:39:24compliant? Okay? If it says no, then ask
2:39:27Chat GBT to rewrite it to make it
2:39:30Facebook ad compliant. That's simply how
2:39:32you fix that. Okay? because you don't
2:39:34want to run into issues with, you know,
2:39:36um getting banned and stuff. So, when
2:39:38they're talking about your PDF guide,
2:39:40you're obviously going to edit the, you
2:39:42know, video kind of like you saw in my
2:39:44um in my VSSL when you were signing up
2:39:48for this uh course. You saw me say, you
2:39:50know, 700K selling one PDF and you saw
2:39:53the PDF scrolling down next to me,
2:39:55right? So, you want to have the PDF
2:39:57scrolling next to them while they're
2:39:59talking about the PDF. Those are the
2:40:01only type of ads that work is literally
2:40:03that kind of UGC ad and then a image ad
2:40:06like this. Once you do both of those,
2:40:09you don't you don't need to do anything
2:40:10complicated. The pain point is what
2:40:13sells the product. It's what sells the
2:40:15PDFs. Okay? So, once you do that, let's
2:40:17just use an image ad for example because
2:40:20the only videos I have are videos that I
2:40:22actually use and I'm not about to, you
2:40:24know what I'm saying, compromise my
2:40:26[ __ ] So, image ad. Let's just use that.
2:40:29And then you're going to go ahead and
2:40:30click media and then upload.
2:40:34And then this is the picture right here
2:40:37of the cover photo of the PDF.
2:40:40You you're just going to save that, you
2:40:42know, to your computer and stuff. And
2:40:44then you want to come click next. And
2:40:47then for square, this is how it'll look.
2:40:50So you can now drag it like that and
2:40:53make sure people can see what's written
2:40:55on it. And then for vertical,
2:40:58you want to click this so that way, you
2:41:01know, you can still drag it
2:41:05and make sure it's in there. Okay. So,
2:41:08so you can also obviously when you're
2:41:10editing your stuff on, you know, InShot
2:41:12like I um showed you on the other
2:41:15module, you can also obviously edit your
2:41:18cover photo to make sure that, you know,
2:41:20the wording and everything would look
2:41:22fine. So, if I were to see this right
2:41:24now while I was running ads, I would
2:41:26obviously go back and then obviously
2:41:28make this, you know, font just a little
2:41:31bit smaller on Canva and then redownload
2:41:34it. Even though the PDF is already made,
2:41:36just go back on Canva. You're not going
2:41:37to re-upload the PDF or anything. This
2:41:39is just so you can, you know, fit the
2:41:41text onto this. So, just go back on
2:41:45Canva, make the this text smaller so it
2:41:47fits in the um vertical ad so people can
2:41:50see what it's saying. And then once
2:41:53that's done, you click next.
2:41:55And then for the um headline, what I
2:41:58typically like to do is just ask chat
2:42:00GPT, can you write me an ad copy that
2:42:03would convince people to buy on, you
2:42:05know? So, let's see. Chat GBT.
2:42:12Oh, I'm not logged in right now, so I'm
2:42:15not going to do that because I don't
2:42:16want to have to enter my, you know,
2:42:18login information. So, what you're going
2:42:20to do is ask chat GBT to do that. Or
2:42:22what I also do is I just come here to
2:42:25my, you know, description of the PDF
2:42:26that I'm selling. And then why you might
2:42:29find this helpful. Come here. Go here.
2:42:32That's what I put in the headline
2:42:34primary text. I come here
2:42:38and then I just take something, you
2:42:41know, from here.
2:42:43You want to take one to two paragraphs,
2:42:45right? You don't want the whole thing.
2:42:46So, you're just going to paste that
2:42:47right here in the primary text section.
2:42:49And then, you know, the crazy thing
2:42:51about this is when you're selling like
2:42:54physical products, like, you know,
2:42:55t-shirt or whatnot, you don't need a
2:42:58long ad copy. The product is going to do
2:43:00the, you know, talking for you now. And
2:43:02that's similar with this. However, now
2:43:04because you're selling a pain point, a
2:43:07PDF guide that's, you know, solving a
2:43:09problem or making someone better at
2:43:10something or achieving a goal, they want
2:43:13to read longer because your ad copy is
2:43:16going to sell it for you, if that makes
2:43:18sense. Okay? So, they want to read
2:43:20longer. And if you're if you're not
2:43:22going to take it from, you know, your
2:43:23website or whatever, then, like I said,
2:43:25just ask Chat GPT to come up with
2:43:27something for you based on the PDF it
2:43:29already wrote for you. So, that's why
2:43:31it's important to create a, you know,
2:43:32account with chat GPT. So then it's
2:43:34going to know exactly, you know, what
2:43:36you're talking about when you're asking
2:43:38it to, you know, do things, right? So
2:43:39once you do that and you, you know, add
2:43:42the um the headline. Now, for the um
2:43:45call to action, you want to do download
2:43:47because you don't want to do shop now.
2:43:49You're not selling a um a t-shirt,
2:43:51right? You want to do download and then
2:43:53click next. And then right here where it
2:43:54says enhancements, if yours are all
2:43:56turned on, turn everything off. You
2:43:59don't need no damn enhancements. All
2:44:00right? This ain't this ain't 90210. You
2:44:03get what I'm saying? No enhancement, no
2:44:05BBLs. And click done. And then you're
2:44:08going to see this is what it looks like.
2:44:10Okay, this right here, if a LinkedIn
2:44:13professional were to see this right
2:44:16here, I guarantee you they would
2:44:18resonate with this. It looks really
2:44:20professional. The long ad copy, they
2:44:24actually want to read that. Okay? When
2:44:26people are buying PDFs, they want to
2:44:28read that. So that's why I focus more on
2:44:31doing feeds when it comes to, you know,
2:44:33running the Facebook ads because feeds
2:44:35really get to display, you know, all of
2:44:37that for you when, you know, they're
2:44:39reading that. Now, with the um stories,
2:44:41you still get to see the picture and it
2:44:44still gets to, you know, do something
2:44:45for you, right? That's why the um that's
2:44:47why the the title of the the title of
2:44:51the um PDF is very important to put in
2:44:55the cover photo because when you're
2:44:56running the ads, if you're using the
2:44:58image ads, you're definitely going to
2:45:00need to, you know, have that just
2:45:02screaming at the person. They're going
2:45:04to relate to this and therefore you're
2:45:06going to see them clicking through to
2:45:07your website because it's a painoint
2:45:10that they resonate with. If that makes
2:45:11sense. Okay. So, once you've done that
2:45:14and everything, download. Boom. Boom.
2:45:16Boom. Scroll down your website. You
2:45:18already added the product page link.
2:45:20None for this
2:45:22tracking blah blah. You're just going to
2:45:24click publish. Okay, that's it. You're
2:45:27just going to click publish. And then
2:45:29you're going to add your payment method
2:45:30obviously. And then when you add your
2:45:32payment method, if you if you didn't
2:45:33already do that, then it'll obviously
2:45:36publish, right? So, let's say it's been
2:45:38published. How do you duplicate the ads?
2:45:40So, you're going to come here to
2:45:41campaigns and you see this right here?
2:45:43You're gonna click it just to make sure
2:45:44it's clicked. And you got to change this
2:45:47name because what did we name this?
2:45:50LinkedIn.
2:45:54[snorts]
2:45:55Linked F. I literally don't know how to
2:45:58spell LinkedIn. Linked linked LinkedIn.
2:46:02And then it was social.
2:46:05Okay. So, the reason why you want to
2:46:07name it is because when you open up the
2:46:08campaign and let's say this adset is
2:46:11making sales, you want to know what
2:46:13adset it is, okay, that's making the
2:46:15sales. So, once you've created that f
2:46:18that campaign with the one adset and you
2:46:20know the ad. Now, the next thing you're
2:46:21going to do is duplicate this right
2:46:23here, the adset, cuz you're going to be
2:46:24running at least four, right? If your
2:46:26budget is $20, but the more budget you
2:46:29have, the more you can duplicate. Okay?
2:46:31The more you duplicate, the higher
2:46:32chance you're going to have of, you
2:46:33know, making sales profitably and
2:46:35finding what adsets are working and
2:46:37making sales. So, you you're just going
2:46:38to come here, click duplicate, and then
2:46:41if you're doing a total of four adsets
2:46:42because your budget is $20 to spend per
2:46:44day, then you're just going to do three
2:46:46cuz three plus the one you already
2:46:48created is four. Quick maths. Okay?
2:46:51Duplicate it. And then you see how
2:46:53they're all in blue and they also all
2:46:55say copy, copy, copy. The only thing
2:46:57you're gonna change is right here in the
2:47:00ads set that says copy. You're not going
2:47:01to change the ads that have been created
2:47:04at all. Okay? You're gonna come here,
2:47:07click copy, and then you're going to
2:47:10come down here. And the only thing you
2:47:12want to change is the targeting right
2:47:16here. Okay? So, you can come here,
2:47:20click that, and click, you know, just
2:47:23remove it. And then now you want to
2:47:25think of, okay, what else would these
2:47:27people be interested in? People that are
2:47:28looking to network. Well, let's see.
2:47:32Networking.
2:47:35Okay. So, you're going to come here.
2:47:37Let's business networking. Perfect.
2:47:40You're going to click that. You're going
2:47:41to copy that name. And remember, you
2:47:43want to know what you're targeting. So,
2:47:44you're now going to you're going to
2:47:45scroll up and paste that name. Now, you
2:47:48see that that changed. So, now that's
2:47:49one adset that's, you know, going to be,
2:47:52you know, published. that second adset.
2:47:53And then now you're going to come down
2:47:55to where it says copy to the next one.
2:47:57And then you're going to change that one
2:47:59again from, you know, this right here.
2:48:02And let's see, uh, people that like
2:48:06networking, I don't know, just do
2:48:08Forbes. They might be interested in
2:48:10Forbes, right? So people that interested
2:48:12in Forbes, okay, that's a travel guide.
2:48:15We don't want that. We want people that
2:48:17are, you know, business.
2:48:20[snorts]
2:48:21uh let's see that are into business
2:48:23business and finance right because if
2:48:25you're into business and finance and by
2:48:27the way I'm just you know using this as
2:48:29as an example don't use this verbatim
2:48:31obviously you want to look up other
2:48:32things and interest that obviously will
2:48:35make more sense right so you do that it
2:48:37changes right here and then you come
2:48:38here for the last one and obviously if
2:48:40you have more adsets you're duplicating
2:48:42you're going to you know do that for
2:48:43every single one right come here
2:48:47and then where is it at right here.
2:48:52And then you want to remove that. Make
2:48:54sure you always remove it. Okay. And
2:48:56then you want to come here and do
2:48:59link.
2:49:03Let's see. LinkedIn.
2:49:06And then you want to see
2:49:09what else. Okay. So, no, there's the
2:49:11people that work there. Okay. So, let's
2:49:12do networking
2:49:17again.
2:49:23networking professional network service
2:49:25online media blah blah IT networking
2:49:27business networking computer network
2:49:33okay so let's not do that
2:49:35let's do
2:49:39and this is the thing you can ask chat
2:49:41GPT2 like what do people that you know
2:49:44what can I target on Facebook to you
2:49:46know make um to show the ads to people
2:49:49who are likely to buy the PDF and then
2:49:51they give you a list of things that you
2:49:52can target. So you can utilize that as
2:49:53well. I'm thinking off the fly. So
2:49:55that's why obviously I can't come up
2:49:57with something. Um but let's just say
2:49:59this is what I'm going to use.
2:50:00Entrepreneurship, business, and um
2:50:02finance because if you're an
2:50:03entrepreneur and you're into business
2:50:04and finance, come on. You're most likely
2:50:06into networking as well because that's
2:50:08how you actually build wealth, right?
2:50:10Copy, paste it right here. And now you
2:50:12have different adsets. I'm not changing
2:50:14anything else. No, I'm not changing the
2:50:16campaign name. I'm not changing the ads
2:50:18or anything. Just that and that only.
2:50:21So, you see how the last one at the very
2:50:22bottom that I just changed is selected
2:50:24in blue. If you're doing, you know, 50
2:50:26adsets, the last one will be selected in
2:50:28blue. So, you hold shift on your
2:50:30computer while you're holding shift, you
2:50:32click the one at the very top. Now, it's
2:50:35selected all of them, right? So, now
2:50:37you're just going to click publish so
2:50:38you can publish them all at once at the
2:50:40same time. So once you do that, it will
2:50:43be published and your ads should start
2:50:45running within 24 hours of it getting
2:50:48you know um approved. Okay. So now let's
2:50:53say you got you know you your your your
2:50:56ads are running you got some sales. So
2:50:58how do you analyze it? Come here to
2:51:00where it says columns and then you want
2:51:02to go ahead and click customize columns
2:51:05and then you want to look for you know
2:51:07CPC which is cost per click all. Okay.
2:51:11And then you want to do link clicks. So
2:51:14you can see how many people are clicking
2:51:15on your link. Add to cart.
2:51:19So total
2:51:21initiate checkout. So checkouts initiate
2:51:23total and then purchase.
2:51:27You want to do the rorowaz and purchase
2:51:30as well. Okay. Then you're going to
2:51:31scroll up here and then you can remove
2:51:35last significant edit attributions.
2:51:38Uh results. you what you can do cost per
2:51:42result. So that's the cost per purchase.
2:51:44So if you're this this cost per purchase
2:51:46just means like if you you know um got a
2:51:49sale at $12 and that was your only sale,
2:51:52then it cost you $12 to get a sale. So
2:51:55you want to pay attention to things like
2:51:56that to know if you're profitable or
2:51:57not. If it cost you $12 um to get one
2:52:00sale and your product is $9, you're
2:52:02obviously not profitable. You just lost,
2:52:03you know, um uh $3. And then you want to
2:52:06remove quality ranking, engagement
2:52:08ranking, conversion rate ranking. And
2:52:10you want to leave everything else. And
2:52:12then come here, save as column preset.
2:52:15And just um analyze. This is in
2:52:23analyzing. Save that. And now you can
2:52:26look at your, you know, the metrics that
2:52:28way. If you come into your ad account
2:52:30and you don't see that, then you want to
2:52:31come here. It'll be right here. Okay?
2:52:33It'll be one of these right here. and
2:52:35you select it, the one that you just
2:52:37created. Okay, so let's say you you want
2:52:40to run the ads for at least three days,
2:52:42right? On day three, let's say none of
2:52:45them get sales. Guess what? Come here,
2:52:47turn this [ __ ] off, move on to the next
2:52:49product. Don't get, you know,
2:52:50emotionally tied to anything unless it's
2:52:53making you money. That's when you then
2:52:54look to scale it, right? So, if that's
2:52:56the case, after 3 days, no sales, turn
2:52:58that [ __ ] off, move on to the next one.
2:52:59Okay? So, and if you're running, you
2:53:01know, three to six PDFs at once, then,
2:53:04you know, just move on to the next
2:53:06three, next six, whatever it is,
2:53:07whatever your budget allows you to do.
2:53:09Okay? So, let's say though,
2:53:12out of all four,
2:53:15this one and this one got at least three
2:53:20sales and more. That's a good sign.
2:53:24You're going to come here, turn the one
2:53:25that didn't get sales off. Turn the one
2:53:27that didn't get sales off. These two got
2:53:29sales. So now we need to scale it up.
2:53:32Okay. So we're going to do something
2:53:34called, you know, um vertical scaling
2:53:36and horizontal scaling. And this is
2:53:39simply what you're going to do until you
2:53:40get over like 150 sales, right? So you
2:53:43can then scale to the moon. So typically
2:53:46what you're going to do is you're just
2:53:48going to come here. So these two got
2:53:49sales, right? So we're going to scale
2:53:51these two horizontally and vertically.
2:53:52We're going to duplicate them. And we
2:53:54want to do it at least three times,
2:53:56right? Three times. And this is going to
2:53:58be for the horizontal. Okay, click that.
2:54:01And horizontal scaling just means, you
2:54:03know, creating a bunch without changing
2:54:05anything. So once you do that, you then
2:54:08click publish. And then you duplicate it
2:54:10again to scale it vertically. And then
2:54:12when you come here and you get here,
2:54:14you're just going to come here. When you
2:54:16when you're vertical scaling, you want
2:54:18to double the budget of the previous,
2:54:20you know, um, adset. So this is at five.
2:54:22So that means this one will now be 10
2:54:24for all three. So, all these three new
2:54:26duplicates will all be at $10 each. And
2:54:28just like that, that's $30 plus the
2:54:30other three that are $5. So, that's
2:54:33what, $45 plus the other two. Um, that's
2:54:37now you're spending $55 per day instead
2:54:39of just $20 per day. Just like that,
2:54:41right? You're going to click publish.
2:54:43Once you click publish, obviously I'm
2:54:45not going to click publish right now.
2:54:46So, once you click publish, right? And
2:54:48those are all duplicated and everything.
2:54:51You're going to look at those ads same
2:54:52way after um a solid three to you know
2:54:56seven days. If no sales, turn them off.
2:55:00If one in the horizontal that's now $10,
2:55:03you know, got sales, duplicate that one.
2:55:05Same way. So if this one is the
2:55:07duplicate you just created and it had a
2:55:09$10 budget, you duplicate it three times
2:55:11again. And then when you duplicate that
2:55:14three times, instead of $10, guess what?
2:55:18Now it's going to be $20 on all those
2:55:19three. The reason why you're doing it,
2:55:21you know, three times each is because
2:55:23when you're running Facebook, right,
2:55:25ads, the audience is going to reach
2:55:27different sides of the pool. There are
2:55:30millions of people. Facebook might show
2:55:32the ads to people on, you know, the left
2:55:34side if you just do one adset. It might
2:55:37show it to people on the bottom if you
2:55:38just do one adset. But when you do
2:55:40three, it's going to show it to three
2:55:42sides of that pool. So therefore, you're
2:55:44likely more likely to find one adset
2:55:46that works at least, right? Sometimes
2:55:48they all work, sometimes none of them
2:55:50work. And that's why you're, you know,
2:55:51testing and scaling this way until you
2:55:54get to thoseund, you know, 50 sales,
2:55:56right? So once that work, once you do
2:55:58that, you, you know, $20, like I said,
2:56:01publish and then the um the horizontals
2:56:05that you did that were all at, you know,
2:56:06the remaining $5 budgets. Guess what? If
2:56:10one of them worked, you're going to
2:56:11click that same one and duplicate it
2:56:13again another three times. Now, if any
2:56:15of these, you know, $20 ones work as
2:56:17well, you just don't want you don't want
2:56:19to keep just scaling these um $20 ones
2:56:22um vertically. Okay? So, let for
2:56:25example, if this $20 one worked, you
2:56:27want to come here, duplicate it.
2:56:29Obviously, you don't want to do it from
2:56:30here, right? You want to do it from the
2:56:32original screen. So, let's say this is a
2:56:33$20 one, right? This $20 one right here
2:56:36worked. These two didn't work. Guess
2:56:37what? You turn those on. I mean, turn
2:56:39those off and, you know, keep the the
2:56:41one that worked on. And then you come
2:56:43here and then you want to duplicate it
2:56:45three times again. This is literally how
2:56:47you scale. Okay? Because you're spending
2:56:49scaling is just pretty much spending
2:56:50more money where the audience is showing
2:56:52that it's working. So when you duplicate
2:56:54it again, yes, you're going to do this
2:56:56at $40, right? But for the horizontal,
2:56:58you're going to keep it at $20 and just
2:57:00leave it as is. So you don't only want
2:57:03to duplicate horizontally on the
2:57:05horizontals and vertically on the
2:57:07verticals. You want to do both every
2:57:09time at every budget. Okay? So, when if
2:57:12you if a $60 ad set works, you want to
2:57:15duplicate that $60 with all-in-one um
2:57:17both horizontally and vertically, if
2:57:19that makes sense. Okay? And you want to
2:57:21keep going and keep going and keep going
2:57:24until obviously you get to 150 plus
2:57:27sales, right? But while you're doing
2:57:29that, you want to make sure you're
2:57:30analyzing your ads in a 7-day period.
2:57:33Okay? So, if an ad was working, you
2:57:35know, really well, and then you look at
2:57:36it in the last seven days, boom, it's
2:57:39not working anymore. it's not
2:57:40profitable. You know, it spent $100 and
2:57:43it's only brought two sales in the past
2:57:46seven days as opposed to the previous
2:57:47week where, you know, it spent $100 and,
2:57:50you know, it brought you, I'm just
2:57:52making this up, 50 sales, right? That's
2:57:54obviously profitable. So, when you
2:57:56analyze it after seven days, like every
2:57:57seven days, and an adset is not working
2:58:00anymore, you can see quickly you're
2:58:01going to have a lot of adsets to manage,
2:58:03right? When it's not working anymore,
2:58:05just turn it off. It's fine. Just turn
2:58:07it off. Okay? So, in the process, when
2:58:10you notice that things are not working
2:58:11as much anymore, you're just going to
2:58:13select all your adsets, click the ads
2:58:15for 10 adsets, right here where you see
2:58:17the um ad, all you're simply going to do
2:58:19is create on Canva a new cover. Okay?
2:58:23You're not changing your PDF guide or
2:58:25anything on your website. Create a new
2:58:27cover and you're going to use that new
2:58:29cover to run the ads. So, you'll be able
2:58:32to edit it right here. You'll be able to
2:58:33click edit. Okay? And then for the ad,
2:58:36you're just going to come here and
2:58:39[snorts] then you're going to edit them.
2:58:40You see this right here? Edit group.
2:58:42Edit group. You're going to edit the ads
2:58:43and change the image. That's all you're
2:58:45going to change. You're not going to
2:58:46change the ad copy or anything. You're
2:58:48just going to change the images. And if
2:58:49you're doing a video ad, you're going to
2:58:51get another video made from the um
2:58:53Fiverr creator, right? You're going to
2:58:54do that and that's going to refresh the
2:58:57um ad creative that people have seen,
2:58:59you know, 10 20 times. they're going to
2:59:01see something else and it might push
2:59:02them to actually get that sale because
2:59:04they'll be like, "Okay, [ __ ] it. Let me
2:59:05just buy this now." Okay. So, you will
2:59:07always want to refresh the ad creative.
2:59:09I'd say maybe once a month regardless.
2:59:13Okay. Now, if something is working
2:59:15still, you can still refresh it by
2:59:17simply just let's say this ad set is
2:59:19working, you can just come here. Okay.
2:59:21These two are working ads. Let's click
2:59:23the ads for it. And then you can
2:59:25duplicate and add more. So right here,
2:59:28right here, you just duplicate the ad
2:59:30and add the new ad set to it. So let's
2:59:33say that's the one. You duplicate it.
2:59:35Duplicate it um just once.
2:59:38And then you see that right here where
2:59:41it says copy, you're going to name it
2:59:43the second ad, right? Second ad.
2:59:46And you see it's going to change to
2:59:48that. And then you're just going to
2:59:49change the, you know, creative here by
2:59:52coming here and obviously changing it
2:59:54right here, editing it and changing it
2:59:56right there. That's how you refresh ad
2:59:58creatives. Okay. So now, if any of this
3:00:01sounds complicated and stuff, it won't
3:00:05it won't it it won't be too complicated
3:00:08when you're in the beginning, you know,
3:00:10making sales. You're going to be able to
3:00:11manage it. Okay? It might look like, oh
3:00:13my god, there's going to be so many
3:00:14adsets. That's fine. just scroll and see
3:00:17which ones are working, which ones are
3:00:19not, and you just turn it off.
3:00:20Literally, it'll tell you right here
3:00:22what's the rorowaz, what's the purchase,
3:00:24how many purchases are you getting. If
3:00:25you're not getting, you know, enough
3:00:26purchases in the last seven days, then
3:00:28it's not making you money even though
3:00:30overall it's made you um a lot of money.
3:00:32You want to keep an eye out in the past
3:00:34seven days when, you know, you've been
3:00:35making money with an adset just to make
3:00:37sure, you know, you're not losing any
3:00:39money eventually with that. Okay. So
3:00:41once you've done all that, now once
3:00:44you've gotten 150 plus sales, here's how
3:00:46you scale to the moon using Facebook.
3:00:48Okay? You obviously want to start
3:00:49utilizing influencers to scale because
3:00:52that's where you can, you know, pay
3:00:53someone upfront um that is in your niche
3:00:56and have them promote the PDF guide.
3:00:58Kind of like the use creator that I
3:01:00talked about earlier, doing the same
3:01:02exact kind of model, just saying
3:01:04something that worked for them that, you
3:01:06know, they stand by blah blah blah. And
3:01:08you know, once they do that to their
3:01:10fans on YouTube, Instagram, Twitter,
3:01:12whatever it is that they have a
3:01:14following on, then obviously you're more
3:01:16likely to get a sale because people
3:01:17trust, you know, their favorite
3:01:19influencer. People will buy, you know,
3:01:21people will buy poop from Kim
3:01:22Kardashian. You get what I'm saying? So,
3:01:24it's crazy. That's why using influencers
3:01:27is definitely one of my favorite ways to
3:01:28scale any sort of business model. Okay?
3:01:31But let's focus on Facebook. So, let's
3:01:33say you have 150 sales. Remember the
3:01:35pixel data that you have here? It's
3:01:37tracked everybody's movement, what they
3:01:39doing, what they like, what they eat,
3:01:40what they [ __ ] what they poop, what
3:01:42they whatever the hell. You know what
3:01:43I'm saying? You're gonna come here, go
3:01:45to [snorts] audiences,
3:01:48and then what you want to do is you want
3:01:52to create, you know, custom audiences
3:01:54first, right? So, you're going to create
3:01:55a custom audience, and you're going to
3:01:57go from um you're going to go to website
3:01:59activity. Click next. And now, as you
3:02:02can see, the pixel is right here, right?
3:02:05So you want to do all website visitors.
3:02:08You want to do every single conversion
3:02:10event you can do. Obviously I'm not able
3:02:13to do purchase or anything because I
3:02:14don't have any you know you know um
3:02:17events on my pixel. But when you have
3:02:19purchases and stuff add to carts you see
3:02:21all that here. And you want to do you
3:02:23want to create a custom audience for
3:02:24every single one of them. Okay. And you
3:02:27want to do it in the last 30 days.
3:02:28Obviously, every like 30, 60 days, you
3:02:31want to refresh your custom audiences
3:02:33and create new ones for the last 30
3:02:35days. So that way, it's all refreshed
3:02:36because the newer it is, the hotter it
3:02:39will be. Okay? So once you do that,
3:02:41you're going to name it
3:02:43all website visitors past last 30 days,
3:02:48April. Okay? So that way you can keep
3:02:50track of things. And then you're going
3:02:52to do create audience. Now, this is
3:02:54where you scale to the moon. Okay? Now,
3:02:56this same audience that I just created,
3:02:58I'm going to show you something else.
3:03:00Okay? So, when you do create, when
3:03:02you've created this audience, you're
3:03:04going to click create audience. Click
3:03:06lookalike audience. And now, this is
3:03:08where the fun begins. So, you're going
3:03:09to do United States. And then you're
3:03:11going to select the pixel data
3:03:13obviously, and then select an event with
3:03:15a value, you know, whatever purchase.
3:03:18And then you're going to come down here,
3:03:19and then you can create, you know,
3:03:21obviously one to two%, 1%, 1 to two. I
3:03:24like to do one to five. Okay. So, you
3:03:26start with 1%. You're going to create
3:03:28this right here. Okay. Create that
3:03:30audience. And you're going to see it is
3:03:32going to be obviously I can't create it
3:03:35because you need at least 100 people in
3:03:37the same country of doing that thing.
3:03:39That's why I said you need at least 150
3:03:41sales because then at 150 sales it's
3:03:43even warmer than you know just 100,
3:03:45right? So, once you do that and you
3:03:47create that, you're going to see that
3:03:49there. And then you're going to create
3:03:50another, you know, come here again,
3:03:52create another lookalike audience with
3:03:53that same, you know, data. And then
3:03:55you're just going to come here, repeat
3:03:56the same thing, you know, use the pixel
3:03:58data. And then when you create that,
3:04:00you're going to come here, create 3%.
3:04:02Come here, create 4%. And then create
3:04:055%. Okay? You can do all the way to 10%
3:04:08if you want. Typically, I find that
3:04:10obviously the warmer it is, the you
3:04:14know, the the um more sales it produces.
3:04:17Now, once in a while, obviously, it can
3:04:19work, but typically you want to do one
3:04:20to um 5% in my opinion, but you can do
3:04:23as much as you want. And then once
3:04:24you've created this and you're creating
3:04:27and then once and then once you've
3:04:28created your custom audiences, right?
3:04:30And then once you've created your custom
3:04:31audiences, you're going to go back to
3:04:33your uh ads manager.
3:04:36And then this is where you create a new
3:04:38campaign.
3:04:40[snorts] Same thing, sales, you know,
3:04:42same ordeal, right? You're going to
3:04:43create everything the same way I showed
3:04:45you, manual.
3:04:47And then, you know, you're going to name
3:04:49this look alike
3:04:521%
3:04:55USA. So, let's say you got, you know,
3:04:57100 sales in the United States, you're
3:04:59going to be able to create a look alike
3:05:01only in the United States right now. If
3:05:02you got 100 sales in um Canada, then you
3:05:05would be doing the look alikes in
3:05:06Canada. You get the point. And then
3:05:08you're going to click next. And then
3:05:10this is you're going to do everything
3:05:11else the same exact way I showed you.
3:05:13And then the only thing you're going to
3:05:15change is the audience. Okay. So, the
3:05:17audience you're going to switch to
3:05:19original. Remember original. And then
3:05:21you're going to come here and your
3:05:23custom audiences. You're going to click
3:05:24it right here. And then, as you can see,
3:05:26click lookalike audiences. And you'll be
3:05:28able to select the lookalike audiences
3:05:30you created. And then for this, since
3:05:32you've already you're not going to do
3:05:34$10 adsets. You want to go crazy. This
3:05:36is where you start the adsets with $100.
3:05:39Okay? A $100 per adset because now your
3:05:42ad account is warm. Everything is warm.
3:05:44and you're showing your ads to warm ass
3:05:46people. So you want to now start with a
3:05:48100 and if it works the same thing you
3:05:51just duplicate horizontally and
3:05:52vertically analyze after 7 days if the
3:05:55adset is not working anymore then you
3:05:57know turn that one off reduplicate and
3:06:00then just keep refreshing the you know
3:06:01ad creatives and stuff like that like I
3:06:03said. Okay. Now one more thing you're
3:06:06going to do is the custom audiences that
3:06:08you create. You can come here, go to
3:06:11audiences,
3:06:14and then this is for retargeting. So if
3:06:16people come on your website and they
3:06:17don't buy, for example. So this right
3:06:19here that you created was for
3:06:20lookalikes. So So if you want to create
3:06:22it for, you know, retargeting, it's
3:06:23going to be the same thing. Website,
3:06:26next. And then you're going to do all
3:06:29website v visitors in the last 30 days.
3:06:31Exclude people that, you know, right
3:06:34here, you're going to be able to see,
3:06:35you know, purchase. You get what I'm
3:06:37saying? So exclude people that purchase
3:06:39and you can do the same thing for you
3:06:40know add to cart excluding people that
3:06:42purchase you know initiate checkout
3:06:44excluding people that purchase and then
3:06:46you're going to obviously name it ATC
3:06:48add to cart x purchase okay x purchase
3:06:52create that audience and that's all you
3:06:54need to do with that go over back to
3:06:56your uh ads manager and then the same
3:06:59thing in the custom in the custom
3:07:02audience field obviously you'll create a
3:07:04new campaign right you create a new
3:07:05campaign like I just showed you for the
3:07:07look alike, but in the audience tab
3:07:11in the a in the ads set in the in the um
3:07:15where you you would target the audience.
3:07:17All right, where is it at? Right here.
3:07:18You're going to come here and then
3:07:20you're going to select your custom
3:07:21audiences. Now, you see you can target
3:07:23the people that added to cart on your
3:07:25website but did not purchase. Okay. When
3:07:27you do that, the ad that you're going to
3:07:29run is going to be the same. you you
3:07:31might you can change the um um ad
3:07:33creative from the cover of your thing to
3:07:36another, you know, cover, right? And
3:07:38then in your ad copy, you want to use a
3:07:41different text. Okay? So, instead of
3:07:43using that same text, you want something
3:07:44that, you know, you can ask chat GPT
3:07:46like, "Hey, can you um make me an ad
3:07:49copy for people that saw my ads for the
3:07:51previous ad copy you made me?" If you
3:07:53don't if if if you want to copy the
3:07:54previous ad copy and paste it into chat
3:07:56GBT, you can. So, obviously, it knows,
3:07:59right? So, can you write me one that's
3:08:02going to retarget these people and make
3:08:04them and push them to buy? And that's
3:08:06the ad copy you're going to use um right
3:08:11where is it at? Right here.
3:08:15Well, when you create the ad, you'll be
3:08:16able to see it where it says like the
3:08:18headline and everything where you wrote
3:08:19the little long text and stuff. Then
3:08:22that's where you're going to um write
3:08:23that. Um and that's pretty much how you
3:08:26just keep scaling and retargeting with
3:08:27Facebook ads. you just put more money
3:08:29into adsets that are working, put a lot
3:08:32of money into, you know, lookalike
3:08:33audiences and you scale that way. And
3:08:35then you obviously also use influencers
3:08:37to, you know, take it to new heights.
3:08:39And then you just rinse and repeat the
3:08:41process. Okay, so um hopefully this is
3:08:44helpful. If it's too, you know,
3:08:45confusing or anything, then obviously
3:08:47you're in the Discord, ask me questions
3:08:50in the live stream, ask questions in the
3:08:52chat and everything. If you want to book
3:08:54a one-on-one call session so I can help
3:08:56you out to do certain things when you
3:08:58get to those certain parts in your uh
3:08:59journey, then obviously book those. Um,
3:09:02but yeah, that's that. I mean, this is
3:09:05literally how you do it. So, I need you
3:09:07to go out there and start printing.
3:09:09Okay? Don't just watch this and then
3:09:11just say, "Oh, man. This is this is a
3:09:13lot." Like, we did all this on the same
3:09:15day. Okay? The reason why the time is
3:09:18now 8:00 p.m. as you're seeing is
3:09:19because I had to eat dinner. I had to do
3:09:21all sorts of other things. I couldn't
3:09:22all just sit down and do it all at once.
3:09:24But even then, we did this all in a few
3:09:27hours. So, you can definitely go out
3:09:29there and do the same thing. And
3:09:31obviously, when you when you start doing
3:09:33it once, the next time will be easier.
3:09:35The next time will be easier, and the
3:09:36next time will be very much easier. Just
3:09:39be consistent. And when you have
3:09:41questions, ask them. Don't be afraid to
3:09:43ask questions. Just ask questions. Okay?
3:09:46They used to tell me this in, you know,
3:09:47high school, like just ask questions.
3:09:50But it's true. just ask questions. Like
3:09:52I don't know why people are so scared to
3:09:54ask for help or something or ask
3:09:55questions. But yeah, if you got this
3:09:57deep and far in the course, then you are
3:09:59already probably one of the top people
3:10:01that will make it out of here because it
3:10:03shows that you're trying to get this
3:10:05[ __ ] done. Okay? I know it's been a lot
3:10:07of content that you've just watched, but
3:10:09it doesn't stop here. Get to [ __ ]
3:10:11work and make this [ __ ] work. not for
3:10:14me, but for yourself and your loved ones
3:10:16and whatever the hell it is that you're,
3:10:18you know, looking for out of, you know,
3:10:21being financially free. But, um, yeah,
3:10:23good luck. All right, so welcome to this
3:10:25very quick lesson in module and I'm
3:10:27going to explain something that's going
3:10:29to be extremely important and crucial to
3:10:31you making sales and that is your ad
3:10:33creative. Okay. So, in the, you know,
3:10:35other modules where I'm showing you how
3:10:37to run your ads or whatever, you see
3:10:38that I talk about, you know, just using
3:10:40the cover of your PDF guide as your ad
3:10:43creative. You can create different
3:10:44variations just to test out different ad
3:10:46creatives to see what cover, you know,
3:10:48gets you to sell. However, you should
3:10:50not run ads with only images. That means
3:10:53you're going to have to start creating
3:10:54UGC videos, okay? And in the end of this
3:10:57module, I'm going to show you an example
3:10:59of what I mean. But all you have to do
3:11:01is literally set up a camera with your
3:11:03phone. Okay? What? With your phone. You
3:11:06can't sit here and tell me, "Oh, but
3:11:07Leon, I don't want my face on camera. I
3:11:09don't want my face on camera." If you
3:11:11don't want your face on camera, then you
3:11:13don't want to make money. Okay? Simple
3:11:15as that. Especially if you're on a
3:11:16budget and you don't want to go on
3:11:17Fiverr and, you know, hire someone to
3:11:19make these videos for you. Just know
3:11:21that if you are able to be on camera,
How To Create UGC Video Ads
3:11:23you can make multiple videos as opposed
3:11:25to going on Fiverr and hiring someone to
3:11:28do it multiple times, which is going to
3:11:29cost you more money. But hey, do
3:11:31whatever you want. I'm just telling you
3:11:32what works for me. Me personally, I have
3:11:34an in-house team and stuff that can, you
3:11:36know, make videos for me because I have
3:11:38a lot of money and I can pay for that,
3:11:39right? Because if you see me on an ad,
3:11:41you're going to know that it's my
3:11:42product and you're going to sell that,
3:11:44too, right? So you personally, if I were
3:11:47in your shoes, all you simply have to do
3:11:49is set up your phone and literally talk
3:11:52about how that PDF, you know, made your
3:11:56life better, how that PDF helped you
3:11:59learn whatever, you know, whatever your
3:12:00PDF, you know, does or is claiming to
3:12:03do, whether it's, you know, help someone
3:12:04save more money, make a video, a
3:12:07vertical video, you know, with your
3:12:09phone in a vertical form like this, like
3:12:11holding it like this, and literally just
3:12:13saying how, you know, that PDF guide
3:12:15that you're selling benefited you. And
3:12:17while that video is playing, you want
3:12:20the cover of the PDF guide on the left
3:12:22or the right, you know, so you're
3:12:25talking about the PDF so they can see
3:12:27what you're talking about. And then you
3:12:28do the call to action towards the end.
3:12:30And I'm going to show you exactly what
3:12:32that should look like right now. All
3:12:34right. So, I'm going to open up the app
3:12:35called InShot. And you can find it on
3:12:37any app store as you can see right
3:12:39there. Here I'm going to select video.
3:12:40Select new by clicking the green button
3:12:42right there because I'm going to create
3:12:43a new, you know, edit of the UGC ad. So
3:12:47once you click new, you're going to
3:12:48select the video that you just created.
3:12:50And then once you click that and it's
3:12:52open on the right, you can see where it
3:12:54says PIP. You're going to click that and
3:12:56then click the blue PIP to select the
3:12:58image, you know, the um cover of your
3:13:00PDF. And as you can see, you can drag
3:13:02it, you know, as far as you want, but
3:13:04you want it the whole way through,
3:13:06right? So once you do that, you're going
3:13:07to click the check mark right there on
3:13:09the top um right or whatever that was.
3:13:11And then you can go through your, you
3:13:13know, im your your video, your U your
3:13:14UGC video and then click the split
3:13:17button to, you know, cut it up and, you
3:13:18know, split the clips so that that way
3:13:21any mistakes you made and any dead air,
3:13:23you can, you know, leave it out the
3:13:25video. And then you're going to click
3:13:26save by clicking the, you know, arrow on
3:13:28the top right of the screen. And then
3:13:30that's it. The job market is extremely
3:13:32competitive these days, as we all know.
3:13:34And because of that, I struggled finding
3:13:35a job. And I mean struggled. I tried
3:13:37different résumé templates and ideas and
3:13:40nothing worked. Now, as crazy as it
3:13:41sounds, there's actually a way to
3:13:43structure your resume that increases
3:13:45your likelihood of getting job offers.
3:13:47And I found that out when I found this
3:13:48PDF guide right here. And because it was
3:13:50just $9 to access the guide, and I was
3:13:53already desperate. I said, "Why not?"
3:13:55Gave it a shot. And within two weeks of
3:13:57applying for jobs, including the same
3:13:59positions I applied for previously and
3:14:01heard nothing back from them, within two
3:14:03weeks of doing that, my phone started
3:14:05blowing up. Emails, you name it. So,
3:14:07thanks to pdfgu.com for running the ads
3:14:09they ran for me to find this guide cuz
3:14:12now I do have a job that I'm happy with.
3:14:14This style of ad is completely crushing
3:14:16it right now because the UGC method
3:14:19where you, you know, let people know
3:14:21that, okay, this is giving me results.
3:14:23It's making me feel good. Whatever that
3:14:25PDF is claiming to do, once people see
3:14:28someone talking about it and it's only
3:14:30$9, it's only $14. It's only $27,
3:14:35man. Yeah. Start creating those videos
3:14:38right now. I advise using your face if
3:14:40you don't have a budget. If you have a
3:14:42lot of money, then you can go ahead and
3:14:43hire people or have your friends or
3:14:45family members make the videos for you.
3:14:47But do it now before you know everyone
3:14:49starts doing it or whatsoever because
3:14:51once you know a lot of people start
3:14:53going viral and making a lot of money
3:14:55from this, it's going to be more
3:14:56competitive. So do it right now while
3:14:58you can because most of the time when
3:15:00you see UGC ads, it's for a physical
3:15:02product like a t-shirt, a bracelet,
3:15:04whatever it is. When do you really see
3:15:07any ads of, you know, in general of a
3:15:10PDF guide? Literally, when do you see
3:15:12any ads of a PDF guide yet? uh you know,
3:15:15UGC video of someone reviewing a PDF
3:15:19guide that helped them do something. You
3:15:21don't see that too often and that's why
3:15:23it works so well right now. So get in
3:15:25there and start crushing it with, you
3:15:27know, this style of