Full transcript
0:00Q4 on the Tribe app is about to be
0:02absolutely insane. And there's going to
0:05be creators who make the most amount of
0:07money than they've made all year long in
0:10these last 3 months. And there's going
0:12to be some creators who do all of the
0:14wrong things and completely fail. No
0:17creator has been through a Q4 on the
0:20Tribe app, but when it comes to Tik Tok
0:22Shop, we've already seen creators become
0:24millionaires during Q4. and that's just
0:28by posting organically and hoping that
0:31their video gets picked up as an ad.
0:33Whereas Tribe is completely different.
0:36If you don't know what the Tribe app is,
0:38it's a UGC app that's brand new. It's
0:41only been around for about 6 months. And
0:43the whole point is to connect creators
0:45with brands who are going to be running
0:47that content as ads on Meta, which is
0:49Facebook and Instagram. And just to put
0:51it into perspective, how much spending
0:53goes on in Q4? Meta reported more than $
0:5658 billion in advertising revenue in Q4
1:01of 2025 alone. So, we're going into the
1:03busiest shopping season of the year.
1:06Brands are going to be spending the most
1:07amount of their ad dollars. And now we
1:09have a platform that is specifically
1:11acting as the middleman to branch the
1:14creators to these brands. It is the
1:17perfect storm. But here's the problem. I
1:20think a lot of creators are going to
1:22approach the Tribe app the wrong way and
1:24they're not going to make the income
1:25that they're hoping to make. This is
1:27what you don't want to be doing. If
1:29you're new here, by the way, hi. My name
1:31is Kaylee. I'm the co-founder of the
1:332739 community and 2739 Tik Tok Shop
1:37agency. We're also building now as a
1:39tribe agency. Instead of 2739, we help
1:42content creators stack multiple income
1:44streams without burning out trying to be
1:47everywhere at once. I've personally been
1:50building on Tribe. I started getting
1:52super consistent on August 3rd and I've
1:55already made almost $10,000.
1:58The past 30 days alone, I've done over
2:01$7,800.
2:02I'm testing strategies. I'm building
2:04relationships with brands, looking into
2:06what's converting, and teaching our
2:09creators how to add this easily as
2:11another income stream alongside of
2:13things like Tik Tok shop, Amazon,
2:15Facebook. As we get closer to Q4, we're
2:18in the last couple weeks of September,
2:20then you have October. This is not the
2:23time to sit around waiting. This is
2:25hustle season. Mistake number one that
2:27creators are going to make going into Q4
2:29is they're going to wait around for only
2:32the Tik Tok shop brands that they
2:34currently know and work with on Tik Tok
2:36shop. They're waiting for them to come
2:38on to Tribe before they start getting
2:40into Tribe. I personally think this is
2:42one of the worst things that you could
2:43be doing with this brand new ground
2:45floor opportunity. What if you wait
2:47around all of Q4 for your brands to get
2:50on the platform and then poof, the
2:52quarter is gone? By doing this, you are
2:54missing out on huge opportunities on
2:56Tribe, especially to be joining those
2:58newer brands that only have a small
3:00amount of creators and they're just
3:02putting their ad spend onto that small
3:04group. I'm personally getting brand
3:06requests right now from brands that are
3:08like, "We just want like a core group of
3:1115 creators. Like, do you want to be a
3:13part of that?" That is where the gold
3:15rush happens. What holds creators back
3:17is they think that they don't already
3:19have the product on hand. But these
3:21brands, majority of them are offering
3:23samples. You just can't see that before
3:26you're accepted into their tribe. So,
3:28once you get accepted, if the request
3:30sample button is there, then they will
3:32send you free product.
3:33That happens the majority of the time.
3:36And no, I'm not saying you should only
3:37be focusing on tiny brands that haven't
3:39proven themselves yet. I tell my
3:42creators inside of 2739 that you want a
3:44mix. You want the brands that you
3:46recognize, that are proven, that have
3:47the good products, that have good ad
3:49spend, but you also want to mix in those
3:52smaller brands as well. Cast a wider net
3:55than you think that you need to, and
3:57then work your way in. That is the
4:00strategy, and I'm going to get into that
4:01one a little bit later into this video.
4:02Mistake number two that creators are
4:04going to be making in Q4 is not
4:06submitting enough content. This one
4:09might ruffle some feathers, but you're
4:10going to be needing to create more
4:12content, posting more content to try
4:14than you probably think that you need
4:16to. I keep seeing creators ask, "Why am
4:18I struggling? Why am I not seeing
4:20anything convert? Why am I not making
4:22money yet?" and then they're posting the
4:24screenshot of their submissions and
4:27they've only submitted 20 videos. That's
4:29not enough data to determine what isn't
4:31working, number one. And that's just not
4:34giving yourself a fair chance at
4:35actually making money on the platform.
4:37Lucas is one of the tribe co-founders
4:40and he even said that he has seen that
4:43around the 300 submission mark is where
4:46creators really start to see a lot of
4:48progress. Yes, there's going to be
4:50creators that can pop off in less videos
4:53than that, but on average, that's what
4:55he's seeing. And he even made his own
4:57girlfriend do a challenge to get to that
5:00300 video mark in one month. She did not
5:03see much commission at all until around
5:05the 3 week mark. And now he said on the
5:08live call that they just had this past
5:10week that she's consistently earning
5:12like 8 to $9,000 a month. So, if you've
5:15uploaded 10 or 20 videos and you're not
5:17making money yet, you haven't
5:18necessarily failed and the platform
5:20isn't not working for you. You just
5:22haven't given yourself time yet. That's
5:24why I'm saying these next like few
5:26weeks, this is hustle season. And I
5:29don't mean by any means ignore your
5:31family, burn yourself out, but these
5:34three months and some change are just so
5:37important as content creators. Everybody
5:40knows this is when people are spending
5:41the most amount of their money. And then
5:43January, you start to see a natural
5:45slowdown for a bit. So this is build
5:48season knowing that you're going into
5:50Black Friday. And then when you have
5:52that momentum really built up, who
5:54knows, maybe in December around the
5:56holidays and you will feel really good
5:58about taking time off. Now when you
6:00start getting into talking about more
6:02volume of videos, that's when it starts
6:04sounding scary, especially when you are
6:06consistently creating for Tik Tok shop
6:08as well. So, of course, you do want to
6:10be repurposing to both platforms as much
6:13as you can, but another thing that I'm
6:15doing to create more volume of content
6:17is using an app called Cut AI. I was
6:20promoting this app before I even knew
6:22they had an affiliate program and I paid
6:24for the middle annual plan with my own
6:26money because of how impressed I am with
6:28this app and how much time it truly
6:30saves me every single day. Like, I rely
6:32on this app at this point. It edits your
6:34content for you when you have very
6:36straightforward content and it does it
6:38near flawlessly even though they're
6:40always working on the app every single
6:41day. I usually run through the video,
6:44maybe make one or two little very small
6:47edits and then the rest is perfect. They
6:50have an overlapping audio feature, a
6:52batching feature. So, like literally
6:54yesterday I I went and recorded like six
6:56videos, uploaded them all at one time
6:58into the Cut AI app, and then I was
7:00watching a show with my husband while my
7:02phone was editing for me. And this is
7:04way cheaper than having an editor. This
7:06has given me a ridiculous amount of time
7:09back and honestly has been such a relief
7:11in my day cuz it's not like, okay, I
7:13filmed all this content, gh, now I have
7:15to edit it all. So, if you want to check
7:17out the CutAI app for yourself, they do
7:19have a free 3-day trial, and you can
7:22click that link in my description. The
7:24number three mistake creators are going
7:25to make heading into Q4 is they're only
7:27going to be repurposing their content
7:29from Tik Tok shop over to Tribe, and
7:31they're not going to be reading the
7:32creative brief. And listen, don't get me
7:34wrong, I'm a huge advocate for
7:36repurposing. Like, I am telling creators
7:38specifically how to balance Tik Tok Shop
7:40and Tribe at the same time. If Tik Tok
7:43shop is your top money maker, we don't
7:46want you to slow down on that. We don't
7:48want you to hurt your Tik Tok shop
7:49sales. So, yes, of course, like start
7:51with Tik Tok and repurpose what you can
7:53from Tik Tok shop over to Tribe, but you
7:56may not make the amount of money that
7:57you're hoping for in Q4 if this is your
7:59only strategy. I do think you want to go
8:02beyond repurposing, and that means
8:04reading the creative brief. Some
8:06creators are very resistant to this
8:08because they're like, "Okay, the
8:10commission is based off of my
8:11performance. I'm not some in some cases
8:13you're being paid a flat fee, but not
8:15always. And they're just like very
8:16resistant to reading a creative brief
8:18and having any direction if it's not
8:20like standard UGC pricing. And I get
8:23that. But in these creative briefs, the
8:26brands are giving us everything we need
8:28to know. They're giving us the target
8:29audience, the angles that are working,
8:31the promo deals that are going on, the
8:33hooks that they know are already
8:34working. So by using that, you're just
8:36making your life so much easier when it
8:38comes to creating content for Tribe. And
8:40no, you don't necessarily have to read a
8:42script or anything word for word, but it
8:44having that guide there just makes it so
8:46much easier to go off of. Mistake number
8:48four and number five kind of go hand
8:51inand, so I'm going to talk about them
8:52at the same time. And that would be not
8:55finding your core brands to build a
8:57relationship with and actually focus on.
8:59The biggest way that Tribe is not like
9:01Tik Tok shop is that you don't want to
9:03be working with a hundred different
9:04brands. It honestly wouldn't be
9:05possible. You want to be finding those
9:08brands that you can call your core
9:10brands that you focus on every single
9:12day. Some of the top creators on Tribe
9:14are only working with one brand. Some
9:15are working with only two or three. You
9:18don't want 97 different samples waiting
9:20for you where you can only make one
9:22video per brand. That is not the way to
9:25scale. You do want to cast a wide net.
9:27And this is something that I go over
9:28inside of my community 2739, especially
9:31during our 30-day jump start that I
9:34created for the community. It walks you
9:36through step by step how to get started
9:38with tribe and actually see progress,
9:40but it is a process. So, you are putting
9:43out more brand requests than you think
9:45that you need to be to cast that wider
9:47net. And then you have to see, is the
9:49brand going to be responsive? Are they
9:51going to approve your submissions
9:52quickly? Are they going to respond to
9:53DMs if you have questions? Are they
9:55going to approve your videos to become
9:57ads quickly? Are you going to actually
9:59convert? And are they going to maintain
10:00this level of responsiveness? I have a
10:03whole another video on my YouTube
10:05channel about how I specifically pick
10:08brands. So, if you want you want to go
10:09more in depth with that, I would
10:11definitely check that video out, too.
10:12And then when you have these core
10:14brands, that's when you start building
10:15relationships with them. You're getting
10:17in their Discord channels. You're
10:18becoming part of their creator
10:20community. Hopefully, they're running
10:22creator calls for you. And you're really
10:24working alongside them. You're building
10:26a relationship, like I said, and you're
10:28going to be top of mind when like extra
10:30opportunities become available, like
10:32retainers. So, if you're hearing all of
10:34this and you're like, "Okay, so that's
10:36what I should not be doing, but how
10:38exactly do I take this information and
10:40build a Q4 strategy? How do I research
10:42these brands? How do I know which is
10:45worth applying to? Where do I focus my
10:47energy? How do I keep track of
10:49everything? How do I even find my
10:50existing content on my Tik Tok shop
10:52account and match it to the brands that
10:54I'm being approved for on tribe? This is
10:57where I use the Chrome extension tool
10:59that we have inside of my community
11:002739. And if you are a member, it is
11:03free access to you. If you're brand new
11:05and you have no idea where you want to
11:07start, you install the Chrome extension.
11:09You pick your categories, you scan your
11:11brands into a dashboard, and then it's
11:14going to give you a brand score so that
11:16you know which has the best commission
11:18structures, which has the lowest
11:19competition, and who is actually running
11:22meta ads right now. So, you know where
11:24to focus your energy because it gives
11:26you a score. You can also scan your Tik
11:28Tok shop account. So, it's going to scan
11:30all of your videos and then it's going
11:32to match your videos to those brands
11:34that you scanned into your dashboard.
11:36So, you'll know, okay, I want to be
11:38applying to those brands as well. Once
11:40your Tik Tok shot videos are scanned
11:42into your creator radar dashboard, you
11:44can also sort them by brand, put them
11:47into folders. So, even if the brand
11:49isn't already on Tribe, you can also be
11:52using your videos to repurpose to other
11:54platforms like Amazon and Facebook. And
11:57this makes it super easy to do. The
11:59entire point of the Chrome extension
12:01tool is to relieve some of the mental
12:03load, which is also what we're doing in
12:05my community. We have our tribe
12:07training. It is a course on how to get
12:10the basics down. Then we have our tribe
12:1230-day jump start. again teaching you
12:15step by step how to get started, how to
12:18make progress, our Chrome extension
12:20tool, our live training calls every
12:22single month, plus Discord support where
12:25you can be getting your questions
12:26answered in real time and stay up tod
12:28date because Tribe does change really
12:31often since it's so new. And in October,
12:34we're doing a new scaling challenge
12:36specifically for Tribe. And it's going
12:39to be all around this exact process.
12:41Finding brands to work with, finding
12:43your core brands, increasing your
12:45output, creating content they actually
12:48want to put money behind, using your
12:50data to make even better content,
12:52improving what isn't working, and
12:54scaling what is. because I want October
12:56to be the month that you build so much
12:59momentum. Like it would be impossible
13:02for you not to see progress in November.
13:04As always, as I continue testing myself
13:06and seeing what works on Tribe, I am
13:08going to keep sharing what I learn here
13:11on YouTube. So, make sure to subscribe
13:13to my channel if you're not already. If
13:15you want to check out that Chrome
13:16extension tool and see everything that
13:18my community 2739 has to offer, I'm
13:21going to have a link to the community
13:22right in the description. You can use
13:24the code tribe 50 to get your first
13:26three months at 50% off so that you can
13:29check everything out. And please leave a
13:31comment if you have any questions about
13:33Tribe so that I know what still needs to
13:35be answered in my future videos. Q4 is
13:37almost here. Let's freaking