Full transcript
0:00over $15,000
0:02in 30 days. That is what one of my
0:05members did inside of my community 2739.
0:09And now I'm going to un-gatekeep her
0:11strategy for you. Because after watching
0:13exactly what she's been doing, I've
0:15narrowed it down to six different things
0:18that I think directly contributed to her
0:20having a $15,000
0:22month in profit take-home commission.
0:26And now I'm going to break down all six
0:29things for you. How she's picking
0:31brands, how much content she's creating,
0:33what she's doing when her videos don't
0:35get picked up as ads, and how she's
0:38approaching Tribe differently than most
0:40of the other creators that are giving it
0:42a try right now. But I want you to stay
0:43for number six, because number six is
0:46probably the most simple thing on this
0:48list, but it's the thing that 99% of
0:51creators will not do, especially heading
0:54into Q4, the most important part of the
0:56year if you are a content creator. But
0:58first, if you don't know me already, hi,
1:00my name is Kaylee. I lead the 2739
1:03content creator community where we teach
1:06content creators how to stack multiple
1:08income streams so that they can earn
1:09stable income as a content creator. I'm
1:12also the co-founder of 2739 TikTok Shop
1:15agency, and now we are building our
1:17agency on Tribe. Personally, I've made
1:20over $6,700
1:22on Tribe in the last 30 days, and I was
1:25able to achieve that by doing my own
1:2830-day jumpstart challenge that I
1:30created for the 2739 community. We
1:33started that only in August, and I've
1:35already been able to work myself up to
1:37making over $6,700 in 30 days. If you're
1:40completely new to Tribe, this is the
1:42easiest way for me to explain it to you.
1:45Tribe is a UGC platform that connects
1:47creators to brands. You create content
1:49featuring their products, and instead of
1:52your income being entirely dependent on
1:54you posting that content to your own
1:56platforms and waiting for your own
1:58audience to purchase from you, the
2:00brands on Tribe are taking your content,
2:02they're running them as ads on Meta,
2:04which is Facebook and Instagram, and
2:06then you earn money in a number of
2:08different ways. There's different
2:09commission structures depending on the
2:11brand. The one that's the most common is
2:13earning a percent of the sales you
2:15generate, but you could also earn a
2:17percent of the ad spend, meaning the
2:19amount of money they put on your video,
2:21you would just earn a percentage of
2:23that. There's also flat fees, there's a
2:25combination of both. So, the good news
2:27is you don't need a massive following.
2:30In fact, you don't need a following at
2:31all. You can be brand new to content
2:33creation, want to start UGC, and get on
2:37the Tribe platform. So, strategy number
2:39one that led this creator to earning
2:42five figures in a single month on the
2:44Tribe app, she did not wait for the
2:47perfect brand. And this may be one of
2:49the biggest mistakes I'm seeing creators
2:51make right now, especially TikTok Shop
2:53creators. They first get on Tribe, and
2:56they're only looking for the brands they
2:58previously know from TikTok Shop, and
3:00when they don't see them on Tribe, they
3:02think that Tribe is not for them. Or
3:04they're only requesting 10 brands, and
3:06when they don't immediately get accepted
3:07to those 10, they again think that Tribe
3:10is just not working for them, that
3:11brands are just not responsive, and the
3:13platform is trash. They're scrolling
3:15through the marketplace saying, "I don't
3:17recognize this brand. I've never seen
3:19them on TikTok Shop. I don't know if
3:20they'll be good." Meanwhile, this
3:23creator, she applied and applied and
3:25applied. Big brands, small brands,
3:27brands she recognized, brands she
3:28already had content created for, brands
3:30she had never seen before in her life.
3:32She did not hold back, and to be honest,
3:35she is accepted to a large amount of
3:37brands on Tribe now. Does she
3:39consistently create for all of them? No,
3:41of course not. Now, she has her core
3:43brands that she creates content for over
3:45and over again. But what creators aren't
3:47understanding is that it's a process to
3:49narrow it down to those brands that
3:50you're really going to be consistent
3:51with. She couldn't have known which
3:53brands to focus on without joining them,
3:55without reading their creative briefs,
3:57without creating content for them and
3:59seeing how responsive a brand is going
4:01to be, seeing if they're actually going
4:02to run her ads, seeing if she's actually
4:04going to convert with them. Because let
4:06me tell you, there are TikTok Shop
4:07creators who are joining the familiar
4:09brands. They're getting in with them and
4:10those big brands have tons of creators
4:12and their ads are getting run, but
4:14they're not converting the same for them
4:16over on Meta like they do on TikTok
4:18Shop. Or they're not seeing the same
4:20income that they are on TikTok Shop with
4:21that brand on Tribe. Now, that doesn't
4:23mean that they can't be successful on
4:24Tribe, but it just means why would you
4:26only wait around for those recognizable
4:29brands when you can get in with newer
4:31brands and become their top creator. Or
4:33maybe a different brand is just going to
4:35work for you better on Tribe versus over
4:37on TikTok Shop. So, this is always a
4:39huge topic of discussion, big brands
4:41versus small brands and there's
4:43advantages to both. The bigger brands,
4:46the ones you recognize from TikTok Shop,
4:47they already have a proven product. They
4:49already probably have ad spend. You
4:51might already have their product. You
4:53might already have content created for
4:54their products. And that's great, but I
4:57don't want you ignoring the small brands
4:59that you have never heard of before.
5:01Because the unique thing about Tribe
5:02right now is that it's giving you a
5:04ground floor opportunity to work with
5:06these brands. This literally just
5:08happened for myself, honestly. My top
5:11seller on Tribe is a brand I had never
5:14heard of. I've never worked with them. I
5:15had never seen their product before, but
5:17I got in with them early. Now they're
5:19kind of closed down because they're
5:21overwhelmed and they have too many
5:22creators trying to get in with the
5:23brand. I've had success with them. I'm
5:25in what they would consider their top
5:27creators. I have a very close
5:29relationship now with their creator
5:31community manager. So, I got in on the
5:33ground floor and now I'm amongst the top
5:36for their brand. So, when you're able to
5:38do this, now you have that close
5:39relationship. Now you're being told of
5:41those new releases before everybody
5:43else. Now when your content comes
5:45through, they are more likely to get
5:47your content run quickly because they
5:49know you are converting. When there's
5:51special opportunities, when there's
5:53retainer opportunities, you're going to
5:55be top of mind being a top creator for a
5:58smaller brand. Those big brands, the
6:00ones that are super recognizable,
6:01they're also flooded with creators, they
6:03get very overwhelmed, they go private,
6:06they become unresponsive, they're very
6:08slow moving. So, there's pros and cons
6:11to both working with big brands and
6:13small brands. That's why I always
6:14recommend having a mix of the ones that
6:16you are requesting. For strategy number
6:18two, we need to address the elephant in
6:20the room because when I say over $15,000
6:22in 30 days, she did not just post a
6:24handful of videos. She posted over 400
6:28videos so far. You might not want to
6:31hear that, but that is the part that you
6:32need to hear. And if you follow one of
6:36the founders on TikTok, he even said
6:39that around the 300 video mark is when
6:42he notices that creators really start to
6:44take off. Yes, you will have some
6:46creators that can pop off with just a
6:48handful of videos, and that is great,
6:50but don't have that as your mindset.
6:52Have your mindset that you need to be
6:54working towards that larger number to
6:56actually start seeing progress. I'll see
6:58creators say that they posted 10 videos,
7:00the brand doesn't run them, they submit
7:03two more to a different brand, they
7:05don't immediately run, and then suddenly
7:07I'm hearing Tribe doesn't work.
7:09The app is pointless. Brands aren't
7:11responsive. It's oversaturated. This app
7:14doesn't work. When you haven't even
7:16given yourself enough data yet to
7:18understand what is working on Tribe. For
7:21this creator, if she submitted content
7:23and a brand sat on it, she didn't get
7:25emotionally attached to the content. She
7:27just moved on to the next brand and kept
7:29submitting videos. She kept moving. She
7:31kept trying another concept. She
7:33improved her content. She worked with
7:35more brands. She kept creating. The
7:37volume is not just about throwing
7:39spaghetti at the wall. It's about
7:41collecting that data because on Tribe,
7:43you can see your analytics for a video,
7:45you can see your script, and then you
7:47know exactly where you need to improve.
7:50Strategy number three, Tribe is not just
7:53her whenever I have time platform. This
7:56one is actually huge and another one
7:58that you probably don't want to hear,
8:00but she actually made Tribe one of her
8:02main focuses. A lot of TikTok Shop
8:04creators are approaching Tribe like
8:06this. I'll make my TikTok Shop videos
8:08and if one happens to work for Tribe,
8:10I'll upload it. And listen, I love
8:11repurposing. That is exactly what I do
8:14when I join a new brand. I use our
8:16Chrome extension that we have inside of
8:17my 2739 community. I scan my TikTok
8:20accounts. I see if I already have
8:22content that I can upload to that brand.
8:24It makes it super easy to do. But if you
8:26really want to get moving on Tribe and
8:27you want to really build that momentum
8:29heading into Q4, you do not only want to
8:31be repurposing content. She's making
8:33content specifically for Tribe and then
8:35also repurposing it backwards over to
8:38TikTok Shop. That's just like a really
8:39important mindset shift because the
8:41brands on Tribe already know what's
8:43working for their brand in most cases.
8:46They already know the hooks. They
8:47already know the angles. They have
8:48detailed creative briefs for you to work
8:50off of. They've done the hard work for
8:52you. And honestly, the content that
8:55works on Meta, on Facebook and Instagram
8:57can be so much more simple than on
8:59TikTok Shop. So instead of trying to
9:01force every TikTok Shop video over to
9:03Tribe, she's actually learning how to
9:05create content that Tribe wants, that
9:08Meta wants. And not only has she maybe
9:11built some new skills from it, but she's
9:13realizing she already has those content
9:16creation skills. Because what she
9:17thought wasn't working on TikTok Shop
9:19actually is working for Tribe. Okay, so
9:21we are only halfway through. Those first
9:24three strategies that I just went over
9:26can absolutely make you a better Tribe
9:28creator. But when I get to number six,
9:31I'm going to tell you what I think is
9:32separating those creators who are
9:34building serious income on this platform
9:37from the creators we're going to try it
9:38for a month, disappear, and miss out on
9:41making huge amounts of money during Q4.
9:44Strategy number four, she has a weekly
9:46volume goal and probably a monthly
9:48volume goal as well. So, this is what I
9:50love about her strategy, and I love
9:52about the Tribe platform. You do not
9:54have to be creating every single day.
9:56Some of these brands are not even on the
9:58Tribe platform themselves every single
10:01day. They'll pick a couple days during
10:03the week that they're approving content,
10:05and that's it. This isn't a social media
10:06platform. You're not being penalized if
10:08you're not consistently posting daily.
10:11So, in that way, Tribe is not TikTok.
10:13So, instead, she has a monthly content
10:15goal that she's trying to hit. This
10:17actually gives you more flexibility in
10:20your week. This allows you to batch
10:22create content, submit your content, and
10:25have the rest of your week to work on
10:28your other platforms, to work on your
10:30other income stream. But, I think this
10:32is where everybody kind of
10:33underestimates what it takes to actually
10:35build up a new income stream. Everybody
10:38loves the idea of stacking Tribe,
10:40Amazon, Facebook, TikTok Shop. Every
10:43income stream has a period where you're
10:45putting in work before it starts to feel
10:47easy. If you're only working on it when
10:49you feel motivated, you're never going
10:51to break through that period. But, she
10:53stayed consistent long enough to get the
10:55data, and now her data tells her exactly
10:57where she needs to be putting her
10:59energy. She knows what she needs to
11:01focus on, and she just gets it done for
11:02the week and the month. Strategy number
11:04five, she stopped putting her content in
11:06a box. This is actually one of my
11:08favorite parts of her story, because
11:10when she came over to Tribe, she was
11:11doing well on TikTok Shop. And she even
11:14told us during our Tribe panel call that
11:16she thought she could only make bottom
11:17of funnel content. That's the only thing
11:19that was converting for her on TikTok
11:21Shop. So, she didn't think that she was
11:22capable of making high-quality content.
11:24She just did not think she was that type
11:26of content creator, because that is not
11:28what TikTok Shop showed her could work.
11:29Tribe completely changed that for her.
11:32She realized that she could make top of
11:34funnel, she can make middle of funnel,
11:35she could do bottom of funnel, she could
11:37do Cristo style. She realized that just
11:39because it's not performing on TikTok
11:40Shop, it actually could perform over on
11:43Meta, which is Facebook and Instagram.
11:45And now she feels so much more confident
11:47in her content. So she's looking at
11:50those top video formats, she's
11:52understanding what the brand is looking
11:54for, what they're already approving,
11:56what is already converting for the
11:57brand, and she is able to adapt her
12:00style to whatever is working for that
12:02brand. She's not boxing herself in and
12:05saying this is the only type of content
12:06that I create, she is willing to adapt.
12:10So she's looking at what does this brand
12:11need, what does the audience respond to,
12:14and then she creates accordingly. And
12:16finally, number six, where I think most
12:19creators are going to go wrong, she
12:21stayed consistent long enough for it to
12:23work, and she drowned out all of the
12:25noise surrounding Tribe, because right
12:27now there are so many creators saying
12:29it's oversaturated, nothing's working,
12:31the brands aren't responsive, their
12:33videos aren't being run, they're
12:34literally creating content just to talk
12:36about how Tribe isn't working for them.
12:39She drowns all of that out. This is not
12:41an exciting strategy, number six,
12:44because there's no hack, there's no
12:45secret brand, there's no special type of
12:48video, she is just staying consistent
12:51where other creators are going to fall
12:53off. I'm literally watching creators
12:56right now talking themselves out of
12:58using the Tribe app, when everybody else
13:00is going to flourish in Q4 if they stick
13:04with it. But most creators won't stay
13:06consistent. Not because they can't,
13:09because any little hiccup in an app that
13:11is only six months old will literally
13:13throw a creator from continuing on with
13:16that platform. So you have to ask
13:18yourself, are you going to be the
13:19creator that uploads 20 videos and you
13:22don't get a response, and so you think
13:24the platform isn't working for you, or
13:25are you going to continue to create a
13:27100? Try different brands, make 200, try
13:30different brands, make 300, get your
13:32data, figure out what's working and
13:34continue on. Because I promise you, as
13:36you keep creating, you're going to
13:37understand hooks better. You're going to
13:39understand problem and desire better.
13:41You're going to understand the
13:42psychology better. You're going to
13:43understand how to pick better brands for
13:46you. You're going to understand what
13:48exactly to pull from those creative
13:49briefs to make your content convert.
13:51There's literally creators I've seen
13:53that have millions of dollars in GMB for
13:55TikTok Shop that are talking themselves
13:57out of using Tribe. So, you don't even
13:59have to be the most talented content
14:01creator, you just have to be the one
14:02that will not give up. So, your
14:04advantage could literally be that you
14:07don't leave. So, here's the actual
14:09$15,000 a month strategy if I had to
14:12boil it down. She didn't wait for
14:14perfect brands, she applied broadly, she
14:16tested both big brands and small brands,
14:19she created a lot of content, she didn't
14:21quit when things weren't immediately
14:23picked up, she didn't quit when brands
14:24weren't responsive. She treated Tribe
14:26like a real income stream she was going
14:28after. She experimented with all
14:30different styles of content and she used
14:32her data to figure out where to keep
14:34focusing her energy. And then, when she
14:36understood it, she doubled down. She
14:38scaled it. So, if you're just getting
14:40into Tribe now, this is the first time
14:42you're hearing about it, I do have the
14:44link to join in the description. And
14:46whether you're new or you've been doing
14:48this for a little while and you're
14:50thinking, but I need somebody to walk me
14:52through this step-by-step, that's
14:54exactly what I do inside of my community
14:562739. We have a Tribe course and we also
14:59have a 30-day jumpstart where I walk you
15:02through every single aspect of the app.
15:05How to get started, how to pick brands,
15:07content strategy, hooks, script
15:10frameworks, analyzing your videos,
15:12repurposing, scaling your winning
15:14concept, and ultimately building out
15:16your long-term Tribe strategy. You also
15:19get access to our Tribe Discord pod
15:21where you can ask questions and get help
15:23in real time. Plus our members get free
15:25access to our Creator radar Chrome
15:28extension tool. This has become one of
15:30my favorite tools for Tribe. You can now
15:32see your total GMV earned.
15:36It will scan your TikTok account and
15:38pull all of your shop videos and match
15:40them to the brands that are already on
15:42Tribe, give you a list of URLs that you
15:45can easily download them and re-upload
15:47them to Tribe. You can track your
15:49samples. It will give every brand a
15:52score and really let you know where to
15:55focus your time and energy on what
15:57brands if you're having trouble picking
15:59which ones you should start applying to.
16:01So, if you want to build on Tribe
16:02alongside us, alongside me, the
16:05community, I will have a link to my
16:07membership 2739 in the description. You
16:10can use the promo code Tribe 50 to get
16:1250% off of your first 3 months so you
16:14can check everything out. And make sure
16:17you subscribe to my channel if you
16:18haven't already because I am documenting
16:20as I'm doing all of this, as I'm leading
16:23my creators in our community as well, as
16:25I make more money on Tribe, as our
16:27creators make more money on Tribe, as I
16:29see what works and doesn't work. I'm
16:31going to document along the way so that
16:33you can see it, too. I'll see you in the
16:35next one.