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How 7.5 Million Pounds Of Donated Clothes End Up At A Market In Ghana Every Week | World Wide Waste

Business Insider · 1,628 words · 8 min read

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0:01Narrator: Welcome to one of the largest

0:02used clothing markets in the world.

0:06Janet: One cedi!

0:09Narrator: It's estimated that Ghana's Kantamanto market

0:12handles more than 15 million garments every week.

0:17The used clothes arrived from around the world.

0:19Many started out as donations.

0:25About 30,000 people work here.

0:29These days, they struggle to make a living

0:31from cheaply made fast-fashion brands.

0:34Patricia: When it's torn like this, we trash it.

0:36Narrator: More than a third of everything

0:38that enters Kantamanto leaves as waste.

0:40It ends up in landfills and on beaches.

0:43Liz: What we believe is that what you're seeing

0:45is a sliver of what is actually lying on the ocean floor.

0:50Narrator: Now, Ghana's capital is drowning

0:53in other people's used clothes.

0:56So how do the clothes end up here?

0:58And why do so much of the leftovers become worldwide waste?

1:09Around 100 shipping containers filled with millions

1:12of garments arrive at the market every week.

1:16They arrive in these bales that can weigh up to 125 pounds.

1:22Head porters walk up to 10 miles on their busiest days

1:26carrying bales from the containers to the stalls.

1:30Come pick clothes to wear! Come pick clothes to sell!

1:33If you are here, come over.

1:36Narrator: Retailers buy bales for anywhere

1:38from $100 to $300 without knowing exactly what's inside.

1:44Vendor: Shatta Wale! Janet: That's me! That's me!

1:47Janet: Shatta Wale will bring trouble.

1:49Trouble will come! Trouble will come!

1:52Narrator: Janet Kyerawaa started selling clothes

1:5412 years ago by the side of the road and saved enough money

1:57to rent her own shop in the market.

1:59Sister, come pick one. One cedi.

2:01One. Who will come pick one for me?

2:04Come over!

2:06Huge discount!

2:10Narrator: Janet usually tries to sell

2:11the contents of one bale before buying another.

2:17Then, it's a race against time to move the inventory

2:20and try to make her money back.

2:23The good stuff can sell for about 10 cedis.

2:26That's about $1.60 apiece.

2:29Items made with cheaper fabric, or that have rips,

2:32go for 16 cents.

2:35Janet: My family benefits from this because they get clothes to wear.

2:39But now, it's not like that anymore.

2:43Sometimes, we come and try to woo customers all day,

2:47and we can't even make one sale.

2:51Narrator: Janet says prices of the bales increase every month,

2:55even though the quality of the clothes has declined.

2:58So most weeks, she can't sell everything from her bales.

3:01She's often in debt.

3:03Sometimes, the money she makes

3:05barely covers a week's expenses.

3:10We are going this way.

3:13Sister, take this and sew it for me, OK?

3:16Narrator: Janet also partners with tailors

3:18like Naana to fix tears or resize a garment for a customer.

3:24The bales they give us are garbage, and we sell them at a loss.

3:28Who has ever gotten rich from selling them?

3:32Narrator: She pays Naana 16 cents for repairing

3:35the tear in her blouse.

3:36Oh, won't you reduce the price? I come here every day. So reduce it.

3:40These days, when the clothes sellers buy their goods,

3:43they are not good enough for me to sew.

3:45At times, I don't even get money to go back home.

3:48So before, it was very profitable, but now it is very bad.

3:52Narrator: Other tailors buff shoes to change their color

3:56or dye and starch denim jeans to make them look like new.

4:05In another area, workers steam-press garments

4:08before they go on display.

4:10Man: You see the way I am squeezing my face?

4:13The fire burns me.

4:16Narrator: They use coal to heat their irons,

4:19then smooth a wet cloth over the garment to create steam.

4:29Narrator: The market is flooded with

4:30cheap garments from so-called 'fast fashion' brands

4:33like Marks & Spencer and Zara.

4:36Patricia: When it's torn like this, we throw it away.

4:38We trash it. No matter what you do, it can't be fixed.

4:42Narrator: So every day, many of the clothes

4:44that don't sell are dumped in Old Fadama.

4:48It's a small community with a big landfill.

4:52Some piles of trash tower over 30 feet,

4:55taller than some buildings around here.

4:57At Kantamanto, there are people who sell clothes but have nowhere to keep them.

5:03So the rain causes damage.

5:06So they trash them here.

5:08Narrator: The dump is a breeding ground for mosquitoes

5:11that spread malaria, and the water can spread cholera.

5:14Delle: Clothes absorb water, so we just put some dust on top

5:19so that we will be able to step on top of it.

5:24Narrator: And what doesn't go to landfill

5:26often ends up at beaches like this one,

5:29a mile away from Kantamanto.

5:31Liz: They're very degraded.

5:32Narrator: Today, activists are tracking how clothing waste

5:36washes out to sea.

5:38Liz: So a lot of the clothing waste from Kantamanto

5:40will basically be swept into the open gutter system.

5:43And then it'll tangle around itself.

5:45It contributes to flooding,

5:46which then causes a public health crisis.

5:48And eventually though, it will be pushed out to sea,

5:51and it will make its way to the bottom of the ocean.

5:55Narrator: Liz Ricketts is the cofounder

5:56of the Or Foundation, a charity based in the US and Ghana.

6:01It brings attention to Accra

6:02as one end of a wasteful supply chain.

6:06This team is measuring what they call tentacles,

6:08long tangles of fabric and sand.

6:12They found over 350 piles of clothing along the coast

6:15in just the first two months of doing this work.

6:18Joseph: The secondhand clothing market is not a bad thing. But then I can see that

6:23it is causing a lot of damage at our beaches.

6:26Narrator: The most common brands

6:27found on the beach so far? Marks & Spencer,

6:30Next, H&M, Nike, and Gildan.

6:38Clothing literally looks like a rock

6:41and is being walked on top of as if it's part

6:43of the natural landscape, and it's devastating to see.

6:52Janet: Two cedis.

6:54Narrator: So how do donated clothes end up here?

6:58Americans often donate clothes to charities, like Goodwill

7:02or Salvation Army, that later sell those in their stores

7:05for a low price. But not everything sells.

7:08So donation centers turn to exporters like Bank & Vogue.

7:12Our business is very much like cleaning up

7:15the beer cans at 3 o'clock in the morning.

7:18Narrator: Steven Bethel sells clothes

7:19from the US, Canada, and Europe

7:22to 27 countries around the world.

7:24He sells shipping containers filled with clothes

7:27to what's known as a grading facility.

7:30Graders in places like Pakistan

7:32sort millions of pieces of used clothing

7:34into hundreds of categories.

7:37Liz: Ladies' tops for the office, ladies' tops for casual,

7:40ladies' jeans, men's jeans, children's clothes,

7:43skirts, ladies' shorts, men's shorts, lingerie, pajamas.

7:47Corduroys is its own category.

7:49Narrator: The most valuable item? Women's bras.

7:52If you're at home, and you're looking at your bra,

7:54and you think, "Oh, the wire's sticking out,"

7:56or this isn't right, donate your bras.

7:58There's never enough used bras.

8:00Narrator: Graders are supposed to weed out

8:01items no one will buy,

8:03but those low-quality clothes can slip through the cracks

8:06and end up in Kantamanto anyways.

8:09Liz: We were visiting with a retailer to study

8:12the material content of the waste,

8:14and we found that over 90% of the bale

8:16that she had purchased just two days before

8:19was completely stained.

8:21The stain smelled in some places

8:23and was sticky in some places.

8:25So she was only able to salvage like, less than 20 items

8:28from that entire bale.

8:31Narrator: Liz says more than a third of the clothes

8:33at Kantamanto go to waste.

8:37But her organization is trying to do something about it.

8:40Welcome to our lab space.

8:42It says "No more Man Capital fast fashion."

8:46The business that was here before was called Man Capital.

8:49Narrator: The OR Foundation recently built a lab here

8:52to figure out how to recycle clothing waste.

8:55Retailers like Janet are learning

8:57how to shred unsold clothes to sell as insulation

9:00for mattresses and furniture.

9:03But shredding is a last resort, because it doesn't turn

9:06a large profit.

9:08Head porters can also learn how to sew here,

9:11gaining skills that help them leave the dangerous work

9:13of carrying bales on their heads.

9:16Soabiba Adam Ayesha has been working with the foundation

9:20since April 2021.

9:21I am praying to God to guide me to be able to learn sewing well.

9:24Because it is better than carrying the loads.

9:30Janet: When I see clothes thrown away, it pains me a lot.

9:36Man: We need help, serious help for us to live in this situation,

9:41to have our peace. Because we don't have peace.

9:45Narrator: For Liz, the issue is much bigger

9:47than just Kantamanto.

9:49She wants to hold the global fashion industry

9:51accountable for creating this mess.

9:54Liz: Our goal with this work has never been to cancel

9:57the secondhand clothing trade.

9:58It has been to make it better.

9:59And for us, this is all about the root problem,

10:02which is overproduction, overconsumption

10:04of fast fashion in the Global North.

10:07Narrator: One tool to do that could be the law.

10:11The European Union, the United Kingdom, and parts of the US

10:14are considering laws that would make fashion brands

10:17fund clothing recycling.

10:19So far, France and Sweden are the only countries to pass

10:22what are known as extended producer responsibility laws

10:26for the textile industry.

10:28It's nearly impossible to eliminate clothing waste,

10:32but Liz thinks the Global North could learn

10:34from Accra's secondhand market.

10:37Liz: If we had a version of this in our malls,

10:40and buy our clothes, and then next door

10:42there was a tailor or a seamstress who could alter it,

10:45we wouldn't be producing so much waste.

10:49Narrator: And for consumers,

10:50the solution is even simpler.

10:52Buy less.

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