Full transcript
0:00Hello. So, have you ever wanted a button
0:02you could smash over and over again that
0:03would just make people give you money
0:04endlessly? Of course you do. You're a
0:06greedy little goblins keys bag. You
0:07watch this channel. You're here to max
0:09extract money from people on the
0:10internet and I'm here to tell you how to
0:12do it. So, let's not beat around the
0:13bush. Let's get straight to the hot
0:14stuff. And by hot stuff I mean the bad
0:16news. There's no button that will allow
0:17you to do that. But, in this video I'm
0:18going to give you the next best thing.
0:20I'm going to give you a set of words you
0:21can say over and over again that will
0:23make people give you money endlessly.
0:24I'm going to give you a pitch that I
0:26used to sell over 130 million dollars
0:28worth of [ __ ] and took me from making
0:30tens and hundreds of thousands of
0:32dollars per month to millions of dollars
0:34per month. And ever since I discovered
0:35this magic set of words and No, no,
0:37wait. Wait. I don't have a course or
0:38anything to sell you. I'm just going to
0:39give you the full entire script and walk
0:40you through it in this video. Don't
0:41worry. I'm already rich. I don't need to
0:43sell you a make money online course to
0:45get richer. But, after I discovered this
0:47set of words, I've incorporated in
0:49basically every business I've done. I
0:50really don't sell any other way. I
0:52really don't use any other script. I
0:53just do this over and over again at
0:55every tech company, every business that
0:57I start because this is the best way to
0:59sell online. This is the way to get the
1:00maximum amount of money, the maximum
1:02amount of return from your ads, the
1:03maximum amount of return from every lead
1:05that comes to your website. And I don't
1:07see any point to doing anything else.
1:08So, I'm just going to tell you this set
1:09of words, walk you through the script
1:11step-by-step at one of my larger
1:12businesses so you can see exactly how it
1:14works and then apply it to your business
1:17without any pitch or coaching offer. And
1:19as a free bonus, if you have a product
1:21which actually works, which I know isn't
1:22a lot of you. A lot of you guys like to
1:24sell that
1:25Maybe it works, maybe it doesn't, but
1:26I'm going to keep your money anyways
1:27kind of [ __ ] That's fine. But, for you
1:29those of you that do have a product that
1:30works, this is an extra bonus cuz you
1:32can actually sell very aggressively
1:34without being a piece of [ __ ] and
1:35everyone's super happy and not
1:37uncomfortable and awkward at the end of
1:38the call. So, let's hop into it. So, we
1:40got the legendary pitch of truth and
1:42justice right here.
1:43I'm going to walk you through every
1:44single part of this. Now, the first
1:46thing I want to point out is this is
1:47going to be tailored for one of my
1:49larger businesses, Hyros. I use the same
1:50pitch across all my businesses cuz this
1:52just works. And at Hyros, what we offer
1:56is tracking and analytics and data
1:57processing for businesses. They plug
1:59into their ads, their made ads or Google
2:01ads. They consistently see a 10 to 20%
2:03ad ROI increase or they don't pay. And
2:06that's just what we deliver. And by the
2:07way, if you run ads, you should use
2:08Hyros. You can actually plug it in and
2:10you'll see a 10 to 20% increase in ad
2:12ROI. And you'll be seeing why in this
2:13video cuz I'm going to walk you through
2:14the entire pitch. And none of it's using
2:16some crazy Wolf of Wall Street closing
2:19tactics that get people to buy something
2:21they don't really need. It's just making
2:22people realize the problem that they
2:24have and then selling on that problem,
2:25selling them something that is much less
2:26expensive and fixes that problem and
2:28then makes them more money or gives them
2:30the solution that's far, far, far more
2:33valuable than what they're paying.
2:34That's the entire basis of this. If
2:35we're doing anything where we're selling
2:37something where the person's getting
2:38something where they're not going to get
2:39the value, they're simply going to
2:41demand a refund, which is going to
2:43relate into all sorts of other problems
2:44that you see at info businesses, for
2:46example, where they have these creative
2:47refund guarantees that just allow them
2:48to never give people's money back.
2:50That's a really hard business to run cuz
2:51eventually you just break the chargeback
2:54limit on your cards. And so, that's not
2:56going to work. We need to sell something
2:57where people are really happy with the
2:59thing we sell them and it delivers far
3:00more value than they pay us. On top of
3:03that, if by end of our pitch we haven't
3:04delivered a message where the person
3:06says, "Oh, okay. You're charging me
3:08$500, but this is worth $10,000 to me
3:10per month." And they actually agree on
3:12that or the result that they're getting
3:14is worth far more than they're paying
3:16you, you're really not going to be
3:17closing very highly. So, we have to sell
3:18on that no matter what we're doing. So,
3:20let's simplify this at first because
3:22every single pitch training I see, it's
3:25all this jumble of [ __ ] And it's like a
3:26full course and all this. I don't I
3:28don't think you need that, especially to
3:30build efficient B2B pitches, which I
3:31know most of you guys are. And even B2C
3:33pitches, this is really all you need.
3:35You need to focus on turning the person
3:37into a warm lead. Now, what is a warm
3:40lead?
3:41It's not spelled like that, but that's
3:43what it is. A warm lead is a person that
3:46believes they have the problem
3:49that you're selling
3:51or selling a solution for. So, for
3:53example, at Hyros, the person needs to
3:55believe that they have a problem in
3:56their ad account that is losing them a
3:58significant amount of money every single
3:59month. Then, they also need to believe
4:01what you're selling will solve that
4:03problem. And then, the price of that
4:05solution needs to be far less than the
4:08solution that you're offering them. So,
4:10what would this look like at Hyros on a
4:12call? And what would it look like for
4:13you if we're using this thought
4:14exercise? So, we need the person to
4:16believe they have a problem in their ad
4:17account that is losing them a
4:19substantial amount of money, which is
4:20basically every business that doesn't
4:21have ad tracking. But, a lot of
4:23businesses don't really believe the
4:24problem is that large, or they're just
4:27not aware of it. So, when a lead comes
4:29on, they're in a cold state of mind.
4:31They come on the call, and they believe
4:32they do not have the problem, or the
4:34problem is that significant. Or maybe
4:36they think they're on the call for a
4:37whole entire other reason. So, for
4:38example, what you need to think about
4:40when you're selling to people at your
4:41business is what do they think they're
4:43getting into on the call? A lot of
4:45people that get on Hyros tracking calls,
4:46for example, they come on, and they just
4:48want to explore the platform or the UI,
4:50or like maybe ask a few questions. This
4:52is not the type of call that's going to
4:54close. What we need to do on that call
4:56is make them a hyper aware of the actual
4:57problem and get them on a train track of
4:59discovering that actual problem. And
5:01you're going to see here in a second
5:02that this is done all for their benefit.
5:04You're helping the person out with these
5:06sales calls, or with this type of sales
5:08technique. We're not alerting people to
5:09problems they don't have, because that's
5:10not going to lead to a a long-term
5:12business. What we're doing is we're
5:14alerting people to problems they do
5:15have, and then we're offering them an
5:16extremely cost-efficient way to solve
5:18those problems. Again, if they don't pay
5:20far less than the problem solves for
5:22them, they're not going to stay. So,
5:23it's all about helping the person. You
5:25have to be helping the person actually
5:26improve and get results. And this isn't
5:28a swipe or no swiping situation. We're
5:30not going to be just swiping money from
5:31people. Now, when the person comes on,
5:34they might believe the problem they have
5:35isn't that substantial. And so, we need
5:37to get them to the point where they
5:38believe the problem is actually
5:39substantial. And then, we need to show
5:41them exactly how our solution solves
5:43that problem in a believable way. Again,
5:45if your problem doesn't or if your
5:47solution doesn't solve it in a
5:49believable way, the last one that
5:50happens is we're going to have some real
5:51trouble with our business later on the
5:52line. So, you get this duck in order
5:54first. So, at Hire Scribe here, we need
5:55to make sure the person actually first
5:57believes they have a problem in their ad
5:58account. In your business, you need to
5:59make the person believe they actually
6:00have the problem. And then they actually
6:02do need to have the problem. They
6:04shouldn't be getting on the call if
6:05there's not a potential for them to have
6:06the problem. And we're going to also
6:07deduct and deduce if they do have the
6:09problem. And if they don't have the
6:10problem, you should get the [ __ ] off the
6:12call because there's no reason for them
6:14or you to be on the call, you crazy
6:15goose. Now, once they the problem has
6:18been identified, we need to make them
6:19believe that your solution can fix it.
6:21So, what we're going to do is we're
6:22going to walk them through Hire Scribe
6:23based on their specific problems, based
6:25on what we've diagnosed, and show them
6:27how we fix that problem, and then show
6:29them massive amounts of proof that we
6:30can fix that problem over and over and
6:31over again. Then what we're going to do
6:32is we're attach the problem to some type
6:35of dollar amount. If you're doing any
6:36type of B2B or any type of business
6:38selling, which is a lot of you guys on
6:39here, it's very simple. If they give you
6:42$100, they need to believe they're going
6:44to make $1,000. And then they actually
6:45need to do it. Okay?
6:47I'm not tapping on I'm not tapping the
6:49[ __ ] don't sell scam signs again,
6:50guys. But then they actually need to be
6:52able to go and do it consistently. And
6:54what's going to work really well for you
6:56right here is if you can guarantee this.
6:58And if you can't guarantee a result, why
7:00are you selling it? Okay, not going to
7:02tap the sign anymore. But if we can
7:05guarantee this right here and remove
7:06risk with a refund guarantee, everything
7:08just lines up right here. They believe
7:10they have the problem, they believe you
7:11can solve the problem, they believe the
7:13price is far less than the problem is,
7:14and it's guaranteed, so there's no risk
7:16for them. If we can add certain things
7:18in here with a for example, reducing
7:21their time involvement, reducing the
7:23effort, making it done for them, things
7:26that make it absolutely no-brainer
7:27because the last reason why people won't
7:29go and sign up for something is they
7:30don't believe they'll actually do it.
7:32You're going to be closing stuff all day
7:33long. This is exactly what's closed me a
7:35hundreds of millions of dollars worth of
7:36sales over the phone. And the reason why
7:39this is so damn good is because it
7:41allows you to get the maximum amount of
7:42money. If I send people to our Hyros
7:44website and they just want and activated
7:46a free trial. Let's look at the
7:47situation and why we sell like this.
7:49First, person goes to hyros.com. Picture
7:51your website right here. They come here,
7:52they read this big headline and say, "Oh
7:54yeah, I'd like to make I'd like to get
7:5515% more customers from the same ad
7:57spend. Oh, it's guaranteed." And then
7:59they would go over to our pricing FAQ
8:00page and by the way, I designed this and
8:02I think this is just funny. So, I wanted
8:03to show you it. I'm actually This
8:05doesn't have too much to do. I just
8:06wanted to show you the big flex.
8:08Sven, which is our avatar. He's cool.
8:11Anyways, what's going on here is they
8:13just go and sign up and then there's so
8:15many things that could happen right
8:16here. One, the person doesn't fully
8:17believe they have the problem, so
8:19they're not going to complete setup.
8:20Two, the person might not believe the
8:22problem is that bad or they might not
8:23believe that the price right here is
8:24effective against what how big the
8:26problem actually is and so they won't
8:27want to pay this price. Trust me, if a
8:29person has over 20k month and tracked
8:31revenue coming in from their ads, the
8:33problem is way effing bigger than $230 a
8:36month. They're losing like 3,000, 4,000,
8:385,000 dollars off their ad account every
8:40single month just just not using
8:41tracking. It's real goofballery. And so
8:43that's where you should be pricing it.
8:44You want to be pricing your business at
8:45about 10 to 20% of what the person
8:48stands to make. But if they don't
8:49understand what they stand to make, if
8:51they don't understand the problem, the
8:52price doesn't have any anchor for them.
8:54And then finally, when they come on, the
8:55motivation actually going to use it and
8:57get results isn't there. And so when you
8:59get a person on the phone, when you get
9:00a when you start closing people on the
9:02phone, you can actually get them the
9:03position to understand what they're
9:04buying and be excited about the price
9:06and then be excited about getting
9:07started and then walk them through the
9:08whole entire process of actually using
9:10your product. One of the reasons why
9:12Hyros was so successful early on and
9:14still is is because when people sign up,
9:16we actually assign a team to them that
9:18grows their ads with them and sets up
9:20their account for them and make sure
9:21they get results so that people want to
9:23stay on. Again, I know this kind of
9:24sounds like I'm talking about how great
9:26Hyros is, but all these things I'm
9:27talking about right here are not to talk
9:29up Hyros, it's to show you how you
9:31should be thinking about your business.
9:32Because a part of making this process
9:35work right here is the people getting
9:36results. It's the people coming on and
9:38it actually working. It's about being
9:40able to offer that guarantee. It's about
9:42setting up the process where a person
9:43comes on and actually completes the
9:45process and get results. Everything I'm
9:46showing you right here is why this
9:48process has been successful. How can you
9:50incorporate similar things into your
9:51business is how I want you to be
9:53thinking right now. So now, let's go
9:55through the entire process and as I do
9:56this, I want you to be thinking about
9:58the lead coming on cold, not believing
10:00they have a problem and by the end of
10:02the call, believing they have a problem.
10:03So let's start the sales call right now.
10:05What you want to have your reps do and
10:06one thing I've built for my reps that's
10:08super duper helpful is I have this
10:10script right here all laid out in a
10:12flowchart for them. Now, I don't want
10:15reps that are so stupid that they have
10:16to go through a a flowchart like a
10:18chimpanzee, but there's all sorts of
10:19things I added to this to allow them to
10:21easily not have to think. So for
10:23example, they have their clients and
10:24everything that they have that they're
10:26going to offer the customer and the
10:27little calculators they can go through
10:29as they go through this that allows them
10:30to know all the numbers they're going to
10:31be selling on which is very important to
10:33this pitch I'm going to show you right
10:34now and have these numbers on the fly.
10:36If you're going to run a pitch like
10:37this, it's really useful if you go on
10:39the cloud and actually vibe code out a
10:41process for your reps and then work with
10:42your reps on this and then train them
10:44how to use it or even for yourself if
10:46you're going to be selling on the phone
10:47right away. For example, I used this
10:49pitch exactly when I started up Highros
10:51and whenever I set up a business, I do
10:52the pitch at first and do the calls to
10:54refine it. But when you're on these
10:56calls, you're going to be working with a
10:57lot of numbers and a lot of values
10:58you're selling against so you want to
10:59have these little calculators and stuff
11:01laid out for you already in the pitch.
11:03This is super helpful and so in the era
11:04of vibe coding, you should you can build
11:06some really cool stuff. So, we start the
11:08pitch with light chit-chat. I want you
11:10to understand on every one of these
11:12calls is it's a train track. We're not
11:14going to use and abuse the people that
11:16come on our sales calls and and force
11:18them into a conversation they don't want
11:19to have. This is all in their benefit,
11:21but there's going to be a lot of times
11:22where people try to derail calls. So for
11:24example, at the start of a a of a
11:25Highros call, people are going to want
11:27to try and take it down to all sorts of
11:29technical questions like how does this
11:31part of the tracking work? Do you plug
11:32in the Google Analytics in this certain
11:33way? None of that has to do with turning
11:36them into a warm lead. So, we're not
11:38going to deny their questions, and you
11:40shouldn't do that either. You should
11:41just blow off a reasonable question, but
11:43you need to get to the point where you
11:45can actually use the questions in a
11:47beneficial way. If you just go straight
11:48in the questions that you're being
11:49thrown at you,
11:51the calls completely going off the
11:53rails. So, what you want to do, first
11:55and foremost, is have all your derailers
11:58listed. And as you start doing calls, if
11:59as you see people come in, you're going
12:01to see repeat questions coming in. You
12:03should have questions already lined up
12:05and the answers to these questions lined
12:06up. You should also build your product
12:08around these questions. So, for example,
12:10one thing to start happening when Vibe
12:11coding became a thing is people said,
12:13"Why can't I Vibe code Hyros?" Well,
12:14there's all the data infrastructure and
12:16the impossible tracking situation that
12:18we alert them about, and we have already
12:20addressed in these derailer questions,
12:21but then we also show them, "Hey, look,
12:23look, if you want to Vibe code Hyros,
12:24you can actually go and use a template
12:26of Hyros and start Vibe coding and
12:27adding your own features onto it. You
12:29don't even need to go and Vibe code, and
12:30you can create whatever custom reports,
12:32custom attribution, or really any ad
12:34attribution feature you want on the fly
12:36with this template." What you want to do
12:38with your derailer questions is use
12:39those to build a better product, and
12:41then have these questions already
12:42answered for your reps when it's time to
12:44answer these questions. But, the first
12:45thing you want to do when you start any
12:47call or any sales thing is understand
12:49your derailing questions, and then
12:51understand what you're going to do is
12:53bring the person back to the pitch every
12:55single time until you can use these
12:56questions to actually start diagnosing a
12:59problem. And so, if people bring up
13:01these these questions at any point in
13:03the pitch, I already know what they are.
13:04We've already pointed them out. The reps
13:06that are doing the calls already know
13:07what they are. And so, they recognize
13:09it's a derailing question, and they have
13:11a a plan to bring it back to the call.
13:14So, what we want to do, derailer
13:16questions happen, usually at the start
13:18of call. Great, those questions are
13:19awesome. We're going to get to them in
13:20like 90 seconds. Can I ask you some
13:22quick questions so we confirm this is
13:24the right thing for you? What we want to
13:25do to start a call is make sure this is
13:27a qualified call before we dedicate
13:2820-30 minutes to selling stuff. And so,
13:30what we're going to do on this is you
13:31need to think about all the things that
13:33are very important to the call.
13:35Specifically, the value you're going to
13:36be selling against. So, the main thing
13:37at Hyros that we're going to ask them is
13:39what are they spending on months and
13:40what's coming back? Because if we can
13:41get the numbers inside their ad account,
13:43we can actually see where the gaps and
13:44losses in their ad tracking is. So, for
13:46example, if they're spending 50,000 a
13:48month and they're making 100,000 a month
13:49back, usually if they add or plug in
13:51Hyros, it's going to add about 10,000 a
13:53month to their ads and save them about 5
13:56to 7,000 dollars a month in their ad
13:58spend via waste. And so, we already have
13:59a number based on this right here that's
14:01going to tell us, I'm just going to use
14:03our calculator right here, what their
14:05total loss in their ad account is. You
14:07need to think about this in your pitch.
14:08Where can you go and establish actual
14:10dollar value loss? If it's business to
14:12business or money related, where can you
14:14establish actual money being lost? If
14:16you can do that, you have the golden
14:18pitch. Because then all you have to do
14:19is sell something that's way less than
14:20this number. If you can back up and
14:22prove this number. So, the first thing
14:23we're going to get is a number that
14:24we're going to sell about against. Or we
14:26need to get the initial pain. This is
14:27what you want us to do at the start of
14:28the the call. You want to find something
14:30you can use to quantify later in. What
14:32you're going to see as we go through
14:33this is we're building up little
14:34bullets, we're building up a little
14:35supply of ammunition that we can use to
14:37then unload as we show the person our
14:40solution and then tailor those solutions
14:43to them. Then what you want to ask them,
14:44are they the decision maker? Are they
14:46the person who can actually close on the
14:47call? If they're not, you need to stop
14:49the call and get the decision maker on
14:50the call. Next, you need to decide what
14:53they've already done and what solutions
14:55they're using or not using. So, for
14:57example, if a person is just using
15:01nothing at all, Facebook tracking for
15:03example, the entire call is about
15:05showing them the problems that are with
15:07Meta tracking. It's just not accurate,
15:08they're losing a ton of business right
15:10away. If they're using another solution
15:12like Northbeam, Triplewhale, or any of
15:14your competitors already, or they've
15:16already done something similar, they're
15:18using a similar product to yours, what
15:20What want to do is you need to figure
15:21out what they're not happy with in those
15:23solutions and what hasn't worked and
15:25what's not working for them. Not so much
15:27going and bashing the solutions that
15:29they're using. You need to figure out
15:30where they're having problems cuz that
15:32completely changes the part of the call.
15:34If you're selling a weight loss solution
15:36for a carnivore diet plan, all right,
15:38and they're not doing anything, the
15:40pitch is going to be very different than
15:41if they've already tried the carnivore
15:43diet or they're on the vegan diet. You
15:44need to understand what position the
15:46person is in and where the gains and
15:49losses are going to be. This is the most
15:50important part of the entire pitch. If
15:52you can do this, you can win. If you
15:53can't do this, you will never win. So,
15:55when I look at sales calls at other tech
15:58companies or even our company when sales
16:00calls are going wrong, it's always this
16:02right here. Above this part of the
16:03pitch, what goes wrong and what's going
16:04to kill your your sales is people and
16:07your prospects derailing the call and
16:09you not actually setting the actual
16:11situation on what you're going to be
16:12selling against. So, for example, a lot
16:15of times I'd see reps at our company,
16:16they start selling and then the person
16:1830 minutes into the call would be like,
16:19"Oh, yeah, by the way, I'm using this
16:21solution." Okay, so we've been selling
16:22on a completely different understanding
16:25or we don't have an actual number to
16:27attach to. So, at the end of the call
16:28I'd see when our calls were not doing
16:30well at High Rise for a moment, I
16:31noticed our reps were not going and
16:33getting this actual number at the
16:34beginning of the call and selling
16:35against value. You need to go and look
16:37at your call. If you don't go and
16:38establish the value you're going to be
16:39selling against and understand the
16:40situation of the lead that you're
16:42selling against, you're going to be in a
16:43in a tough spot. And then what we're
16:45going to do is this is where everything
16:46meets the head. We need to establish
16:48that there's an actual problem. So,
16:51we're going to go through different
16:52links to get to this problem right here
16:54and there might not actually be a
16:55problem. This is the thing you need to
16:57realize. Sales is not about selling
16:59people stuff. It can be. I know a lot of
17:02you guys, I know a lot of
17:04you know, a lot of info marketers and
17:05coaches that are great at selling people
17:07stuff they don't need and then keeping
17:08the money with a bad refund policy, but
17:10we're not here to talk about that. If
17:12you want to really have an easy business
17:14and a business that you enjoy and is fun
17:17to run. It's about selling people stuff
17:19that works. And if you want to establish
17:24what something works is, it's something
17:26where they get a result that's far
17:28greater than what they pay you. It's
17:29where they solve a real problem. Now,
17:32convincing people they have problems
17:33they don't have and then selling them on
17:34that, that's really not going to lead to
17:36one of those long-term businesses.
17:37Alerting problems to problems they were
17:39not aware of, and then selling them on
17:41it, and then making them far more money,
17:43oodles more money, than they were
17:45originally making by solving that
17:46problem, and then you keeping a little
17:47bit of that money, it's that's
17:49fantastic. It feels good to sell, it
17:51feels good for the lead to sell. They
17:52walk away from the call feeling like,
17:54"Oh, wow, I just went to the doctor and
17:55figured out this huge problem. I had
17:57this tumor in my butt that was making me
17:59[ __ ] blood, and I didn't even know about
18:01it." That's
18:03a wonderful metaphor. Let's keep that
18:05mental image. But, I found this tumor in
18:07my butt, and I wasn't even aware of it
18:09till the doctor showed me where it is.
18:10That's the type of sales we want to be
18:12doing. And so, we're going to be very
18:14aggressive here to find out if there's a
18:16problem. And if there isn't a problem,
18:18we're going to get off the call. So,
18:19what we're going to do in this situation
18:20right here is I'm going to ask them,
18:21"What is working for you in your ads?"
18:23And another really great pitch that's
18:24kind of similar to this is I would check
18:26out Viral Coach's pitch on their
18:28channel. It's Daniel Isles or something
18:29like that. They have a very good
18:30flowchart, and I actually learn a lot
18:32watching as well. There's some things I
18:34borrowed from this, so I just want to
18:35give credit where credit's due. So, one
18:37of the things they do that I altered for
18:39a business is we simply ask them, "Based
18:41on what you're already doing with your
18:42ads, how are your ads working out for
18:44you?" Now, this question is very vague,
18:46because what we want them to do is if
18:47they're aware of the problem, we want
18:49them to bring it up on their own. So,
18:50what's going to happen right here is
18:51about 60-70% of leads are going to bring
18:54out the problem. I can't see my sales, I
18:55can't see my tracking, blah blah blah
18:57blah blah. And what we're going to do at
18:59this point is then bring out the
19:00problem. But, let's talk about what we
19:02do if they don't think they have a
19:03problem. And before we start bringing
19:05out a problem, we don't want to just
19:06bring out a problem and start trying to
19:07drag out a problem if they don't believe
19:08they have it. So, they might not be
19:10specific. They might say something like
19:12everything's fine. Ads are working fine.
19:14Oh, okay. So, what made you get on the
19:16call? Like if if you're on the call
19:17today for tracking for your ads, what's
19:19not working? Like what do you need to
19:21track to make your ads work better?
19:22They're usually going to admit something
19:23right here. If they still don't admit
19:25it, if they're like, "No, it's just
19:26fine. Uh you know, I really don't think
19:29I have a problem with my e-commerce
19:30ads." Okay, so like first, let's really
19:33diagnose why we're on the call and make
19:34sure there's a reason for us being on
19:35the call. I can show you 50 e-commerce
19:37accounts right now and our reps are
19:39armed with tons of proof, tons of
19:41results that e-commerce businesses, info
19:43businesses, SaaS businesses have gotten
19:45with Hyros. The results we have blow out
19:47the sun. One thing you should do for
19:49your sales pitches is whenever you start
19:51running your business, get every single
19:53customer that gets a result to leave a
19:55testimony and document what you did. Is
19:57every customer going to leave a
19:58testimonial? No, but if you work with
20:00your customers hand in hand and really
20:02make sure they get results, you should
20:03have a lot of testimonials. So, for
20:04example, at Hyros over the past couple
20:06years, we have so many testimonials we
20:07can just make an endless line of
20:09results. We can show them our entire
20:11Trustpilot score, over 600 reviews that
20:13are near perfect, and just show them
20:15endlessly that what we're saying on the
20:16call works. This is one of the most
20:18important things because then you don't
20:19have to convince people what you're
20:20doing works. And I talked about how to
20:21grow business on testimonials in another
20:23video that you'll see at the end of this
20:24video and it's linked in the YouTube
20:26description. This is one of the most
20:28important things to growing a business
20:29is gathering testimonials and then
20:30advertising testimonials. Get results,
20:33advertise results. It's the best way to
20:34grow business on planet Earth. What
20:36we're going to do at this point is we're
20:36going to use those testimonials. Person
20:38says, "Well, no, it's fine. I don't
20:39think I ever really have a problem with
20:40my ad account." We're going to say,
20:41"Look, here's 50 other ad accounts.
20:43They're all seeing this in that ad
20:44account. There's massive loss here,
20:46here, and here. Is there anything you're
20:48seeing that's similar to their
20:49accounts?" We never want to tell them
20:50this is happening. We want to say, "Are
20:51you seeing a similar problem to this
20:53e-commerce store? Are you seeing some of
20:54your sales not lining up? Are you seeing
20:56Meta ads reporting way more sales than
20:57you're actually seeing coming in? Are
20:59you seeing it reporting no sales? Are
21:00you not seeing your closes coming in on
21:02your calls? Are you not seeing your
21:03subscriptions coming in? Where What the
21:05gap that you're seeing that's like these
21:06businesses right here? In most cases
21:07right here, they're going to say, "Oh,
21:09yeah, that's exactly what's going on in
21:10our in our business." Great, we have a
21:12problem to expand on. Finally, they're
21:13going to say something like, "Well, no,
21:14I just think we can track better."
21:16Great, what data are you not getting
21:18that needs to be better for you to
21:19scale? Why do you want to track better?
21:21What is the result you're looking for
21:22right here? "Oh, yeah, we don't really
21:24see our closes coming in." Finally,
21:26they're going to finally make something.
21:27The last thing they might do is say,
21:29"Well, you tell me, like I'm I'm no
21:31expert what's going on in my business."
21:32Then you can actually show them examples
21:34and ask them, "Do you see any of these
21:35things happening in your business?" They
21:37have to say, "This is happening in my
21:38business." And then you can actually
21:41start expanding the issue. If they don't
21:42see any problems whatsoever, this is one
21:44problem I saw in our calls and I had to
21:46sit down with our reps and talk about
21:48that I see in so many other businesses
21:49is they just keep selling to people that
21:50don't think they have a problem. At this
21:52point, if we've knocked five times and
21:54asked them and given them plenty of ways
21:56to hook onto a problem, they're like,
21:57"No, I just seriously don't have a
21:58problem." You have what is called a
22:00silly willy know-it-all on your phone
22:03with you right now. I see people that
22:05have their own little technical tracking
22:07setups, which frankly are dog [ __ ] but
22:10whatever, we're not here to tell people
22:11they're wrong, but because we don't get
22:13on the call and be like, "Yeah, your
22:14tracking solution's dog [ __ ] buddy. You
22:16shouldn't be using it." We're not going
22:17to say that, okay? That's not helpful
22:19and they're not going to believe us, but
22:20we have people get on calls and you're
22:22going to see this type of person on your
22:23calls all the time that just want to
22:24debate. They just want to get on and
22:26like, "Well, you know, based on this
22:27tracking attribution system thing right
22:29I got right here, this is much better
22:31and you need to tell me why it's not."
22:33And they just want to debate the entire
22:35call. Get off the call. Just just get
22:37off the [ __ ] call. You You don't need
22:38to be talking to these people. They're
22:39not going to convert. They already know
22:40everything way better than you. If they
22:42don't believe they have a problem, just
22:44hop off the call. You have nothing to
22:45close them on. You have nothing to help.
22:47They're an expert. They know everything.
22:49Just pop off. Think about how you can
22:50see this in your business because I
22:51guarantee 15% of your calls are going
22:54like this. You're going to have people
22:56that are dead set on just arguing the
22:58entire time or you're going to have
22:59people that are extremely resistant to
23:01admitting they have a problem and you're
23:03not getting them to admit that I have a
23:04problem. You're not holding them at
23:05gunpoint. You're showing them options.
23:08You're showing them the problem existing
23:10elsewhere and having them pinpoint that
23:12and drag it out to you. This is This is
23:13the thing I'm having. This is where the
23:15pain is. Great. So, what I want my reps
23:18to do at this point is we're going to
23:19dig into these things. We're going to
23:20say, "Okay, what are you not seeing in
23:21your numbers? What are you not seeing in
23:22your closes? What are you not seeing
23:24You're seeing way more sales coming in
23:26from your e-commerce ads than are
23:27actually coming in. You're seeing way
23:29less sales coming in. Where is the
23:31problem right here and how is this
23:32causing problems in your business?" And
23:33then you just sit back and have them
23:35expand until they really don't have
23:37anything else to say. Just sit with them
23:38for 10 15 minutes and just say, "Okay,
23:40what is Where's the problem with this?
23:42Are you seeing this problem right here?"
23:43You should know your business well
23:44enough to just start asking them
23:45questions and asking them to expand on
23:46the problem. And you want to take all
23:48these and store them, okay? What we're
23:50going to do at this point, and it's not
23:51specifically laid out here cuz I have
23:53exactly what I want the reps to do. So,
23:55I'm explaining to you what this next
23:56step is. What we want to do is we want
23:58them to, if possible, assign a value to
24:01the damage of the problem. Not all of
24:03them are going to do this, but if you
24:04have this right here, you basically have
24:05the close at this point. So, right now a
24:07person's told us where all these
24:08problems are in their business, and we
24:09just asked them straight up, "How much
24:10do you think this is causing you to
24:12waste per month? How much do you think
24:13this is lowering your ad scale?" So, for
24:15example, we're going to point out,
24:16"Okay, yeah, you're not able to see your
24:18scale, so you're basically guessing on
24:19your ads, right?" Yeah, we're guessing.
24:21Okay, so you're passing really bad data
24:23back to your ad platform AI made in
24:24Google that runs everything right now.
24:26That's messing up your targeting. I
24:28mean, if you if you have 100 sales come
24:29in and you're only seeing in 50, the
24:30data is off. Do you see that? Yeah. Do
24:32you think that's causing any problems?
24:33Like, how much do you think that's
24:34losing on the $100,000 a month you're
24:36making back from your ads? I mean, at
24:38least like 5,000 10,000 See what's going
24:40on right there? We're just building up
24:42all this value right here, and we're
24:43getting the person to really look the
24:44problem in the eye and tell us the value
24:46of it. We're not manipulating it out of
24:47them. We're just saying like, you tell
24:49us what the damage is. Now, if they
24:51don't do that, what we want to do is try
24:54to settle on some actual value. So,
24:56about base across all these problems
24:58right here, what we usually see across
25:00ad accounts, if we can go and fix those
25:02problems, is about a 10 to 20% loss in
25:04what they're making in their ads. Does
25:06that seem reasonable to you? So, for
25:08example, you're spending 50,000 a month,
25:09you're making 100,000 a month back. In
25:11the scale and the waste, this is
25:12probably losing you about 10 to 15,000 a
25:14month right here, just based on looking
25:16at these numbers. Does that sound
25:17reasonable to you? I'm going to show you
25:18the actual stats behind this in a
25:19second, but does that sound reasonable?
25:21Most leads, most people are going to
25:22agree at this point. Yeah, that sounds
25:25pretty reasonable. They don't. You want
25:26to say, "Okay, what's reasonable? What's
25:27something we can kind of work with right
25:28here?" Just so when I show you these
25:29metrics and numbers right here, we kind
25:31of just have a baseline. Again, the
25:33person's going to say something that
25:34they agree with. We want an agreed-upon
25:36number, and we want to price our product
25:38so that even if our agreed-upon number
25:40is much less than the starting number
25:43at, we want the price of our product to
25:44still be significantly lower, so they're
25:45getting massive returns. Okay? That's
25:47how we're going to be pricing our
25:48product. So, after we have an
25:50agreed-upon number, we're going to say,
25:52"All right, cool. If we can get that
25:53number for you, and I can prove we can
25:55get that number for you, this is a home
25:56run for you, right?" Yes.
25:59Where are we at in the picture right now
26:00before we even start showing him how our
26:01solution works? The person has told us
26:04they have a problem, they agreed to have
26:05a problem, they've assigned a value to
26:07the problem, and they've agreed if we
26:08can actually verify that we can get them
26:10that value,
26:11they're going to pay us. Close is
26:13actually done at this point. All we're
26:15going to do is we take every single
26:17problem they gave us, and then we walk
26:19them through it. So, what we do at Hyros
26:20is we don't just do a demo, we listen to
26:22the problem the person has, and then
26:24show them how when they plug in the
26:26Hyros, "Oh, yeah, here's how it shows
26:27and fixes this waste in your in your
26:29account. Here's an e-commerce account.
26:31Here's a call account that we have that
26:32actually solved this problem. Here's the
26:34scaling issue you're having right here
26:35by guessing on your ads. Here's 15
26:37e-commerce accounts that were able to
26:39increase by 5, 10,000, similar to yours,
26:41and get a 10%, 15% gain by fixing the
26:44scaling issue. And yes, all that AI data
26:46you're sending in that's wrong, by
26:47sending in correct AI data, surprise,
26:49surprise, Meta's us to turn your ads
26:51around and target much better. Here's a
26:53bunch of before and afters with ad
26:54accounts just like yours. So, we go and
26:57listen to their exact problems. Oh, I'm
26:58not seeing my closes. That's my big
27:00issue. And we find or have on hand ad
27:02accounts that were suffering from that
27:03same exact example. If they're an
27:05e-commerce store and they're not setting
27:06in the right data. If Madea's reporting
27:08way less sales coming in and they're
27:09having to guess their ads, we harp it
27:10down on what they're seeing, the
27:12specific them, and then sell based on
27:14that. Or we find the problems they have
27:15with their existing solutions and we
27:17sell based on that. When you show your
27:19solution and give people your solution,
27:21you tailor it specifically to them. You
27:23let them set up the targets for you. You
27:25make them agree if you knock the targets
27:27down it's a win for them, and then you
27:28knock the targets down. That's it. And
27:30most importantly of all, you make sure
27:32there's targets up in the first [ __ ]
27:33place. You don't just start knocking
27:35down targets that they don't have. You
27:36make them say, "Yes, I have a problem.
27:38Here it is. Here are the symptoms of
27:39this problem." You knock down on the
27:41symptoms, you knock down the problem,
27:42and you offer a solution based on the
27:44value attached to that problem that's
27:45far less than it. At this point, all we
27:47have to do on the pitch, there's a
27:49closing process we have, but it's really
27:51simple at this point. We've gone through
27:53and every single time we show them the
27:54problem, we attach that value to it. You
27:56agreed before that you're losing about 5
27:58to 10% on your ad spend just through the
28:00waste right here. Do you see how this
28:01would save you that 5,000 a month? We
28:03already have these numbers on hand from
28:04the calculator we did. Do you see how
28:06this would go and increase your ad spend
28:07by that 10,000 we agreed on right here?
28:09Here's 15 accounts that prove it. Do you
28:10see how fixing the data right here would
28:12improve your ad spend by 5 10% right
28:14here? Here's 15 accounts that prove it.
28:16And so, at this point we wrap up the
28:17demo, which is really a proof of being
28:19able to solve the problem. What were we
28:21doing this entire call? We were
28:22converting them to believing they have
28:24the problem. We did that in step one. We
28:26convert them to believing we can fix the
28:28problem, and then we sell them a price
28:32that is far less than the value of the
28:35solution. So, this point right here,
28:37we've gone through the count with them.
28:38Okay, yeah, you're losing about 25,000 a
28:40month in your ads. We verified that.
28:41Here's tons of other accounts. Here's
28:43what we're going to do. You're losing
28:4425,000 dollars a month. High-rise is a
28:46thousand dollars a month. When you pay
28:47this right here, we're also going to
28:48guarantee this result. If you don't see
28:50an increase in your ad ROI, you don't
28:51pay us. On top of that, if you get
28:53started today on this call, we'll offer
28:55you a 15% discount so you don't have to
28:56go back to your team, but only if you
28:58get started today on this because people
28:59that sign up same day turn far, far less
29:02because we see they're way more
29:02ambitious by getting started. That right
29:04there is a fast action bonus to get
29:06people to actually close on the call. At
29:07this point in time, there is really no
29:09objection to be had because what we've
29:11done throughout this entire call is
29:12solved every single objection. Oh, it's
29:14too expensive. Well, look look at the
29:16value right here. Oh, I'm using this
29:17this solution right here. Well, we
29:19already found all the problems. You're
29:20not You're not getting the result right
29:21there. Oh, I need to talk to my team.
29:23Oh, the decision maker's on the call
29:24already. What What's there to talk
29:26about? Oh, well, you know, I'm not sure
29:28if this plugs in here, here, or there.
29:29This is where we actually go and start
29:31addressing those derailer questions if
29:33they've been loaded up. The last thing
29:34I'll leave you with is also when we
29:36start seeing those derailer questions,
29:38we hold all of them to this point where
29:40they admit they have a problem. So, for
29:41example, if a person asks us, "How does
29:43this plug into Google Analytics?" or how
29:45does this plug in to the Facebook KPI?
29:48What we're going to do is not just
29:50answer how it plugs into their KPI. What
29:52we're going to do is ask them, "What are
29:53you trying to solve with that? What are
29:54you not seeing?" Oh, so you want to plug
29:56in the KPI cuz you're sitting on the
29:57wrong data.
29:59How is it How's that affecting your
30:00business? Do you see how I just turned
30:01that derailer into a diagnosis of a
30:04problem? Because what people are really
30:06asking when they ask derailer questions
30:08most of the time is they're asking, "Is
30:09this actually going to solve my
30:11symptom?" If it's a yes-no answer, do we
30:12Do you plug in this thing? Yes. How?
30:15Well, before we get into the how of it,
30:16I'm not a developer, so I want to give
30:17you a right answer here. What are you
30:18trying to solve by fixing that? What are
30:20you trying to solve by plugging us into
30:22HubSpot in a specific way? Oh, yeah, I I
30:24really need to see custom reporting in a
30:26specific way. Oh, okay, well, then you
30:27should use be using our MCP to plug this
30:29data in. You can just use our vibe code
30:31to plug anything in. But, more
30:32importantly, what are you not seeing in
30:34HubSpot and how's it messing up your
30:35numbers and how do you think it's
30:36affecting your ads? Boom, boom, boom.
30:38Derailer's completely shoved back on
30:40track. This is the entire process I've
30:42to sell for years, and this is the only
30:45way I sell because it's so damn easy.
30:47There might be better ways to sell.
30:49There might be some wingding wizardry
30:51system where you can manipulate people
30:52into buying all sorts of stuff that they
30:53don't need. But, what I found works best
30:56is you just make people understand they
30:57have a problem that they do truly have.
30:59You help educate them to a problem. If
31:01someone has a butt tumor, they should
31:03know about the butt tumor, don't you
31:04think? It will improve their life if
31:06they take the butt tumor away. So, we
31:07make them understand the butt tumor.
31:09Then we make them understand the pain
31:11and the problems the butt tumor's
31:12causing them. You are [ __ ] blood.
31:13Very unattractive. Not Not fun at
31:15parties. And they go, "Yeah, that's
31:17really That's
31:18It's really stopping me from picking up
31:19hot babes." Great. How much How much is
31:22that worth to you to solve? "Thousand
31:24dollars a month." Great. Give me 50
31:25bucks a month and we'll solve this
31:27problem for you. You see that I can't
31:29make good metaphors and I really
31:30shouldn't make these videos. I should
31:31just stop. Terrible metaphor aside,
31:34what's the problem? Make you have the
31:36problem. What's the problem worth to
31:38you? Okay, we'll fix this problem for
31:40you for way less than it's worth to you.
31:42We'll guarantee the result. Here's a
31:43reason to start now. This right here is
31:45going to get you 90% of the way there to
31:47having a massively successful business.
31:49And frankly, the final 15-20% in
31:52conversions that you're going to miss
31:53from maybe not doing some other wingding
31:55crazy stuff you see on other channels,
31:56not really even worth it. And it's going
31:58to be getting you customers that aren't
31:59going to stay long-term anyways. So,
32:01this is exactly what I've used to sell
32:02hundreds of millions of dollars worth of
32:04products, exactly to a T. Compare it to
32:06your business. Use it. It works. And if
32:08you want to see how we actually build
32:10those testimonials and get results for
32:11customers, which is just as important as
32:13this pitch cuz if you can't prove it
32:14works, you're kind of up a creek. Watch
32:16the video below this in the description.
32:18And hey, if you want to make more money
32:19from your ads guaranteed and all the
32:20things I said in this pitch matter stuck
32:22with you and you thought, "Hmm, yeah,
32:23I'm not actually seeing my sales results
32:25in my ads and I'm losing a lot of money
32:27and my AI data is pretty much dog shit."
32:29You should come check out Hyros cuz
32:31we'll fix that for you, too. And you can
32:32go through this pitch and see it
32:33yourself. And as you go through the
32:34pitch, you're going to be like, "Oh, I
32:35see what this [ __ ] is doing."
32:37But, you're not going to be mad about it
32:38because all we're going to be doing is
32:40diagnosing the problem you have. You're
32:41going to see the problem you have, and
32:42then you're going to be like, oh [ __ ]
32:44we can fix it. And we can actually skip
32:45through all that sales process stuff
32:47when you just come and be like, yep, I
32:48got a big [ __ ] problem. How do I fix
32:50it?
32:51So, you see how this pitch works even if
32:53a person already knows what you're
32:54doing, even if they're already warm. So,
32:56enjoy.