How to Make Talking Head Reels That Keep People Watching (Tutorial) | Create with Confidence

0:00If you want to easily create Instagram

0:02Reels that look professional but don't

0:03take hours to create, in this video I'll

0:06show you exactly how to script, film,

0:09and edit a high-quality Reel

0:11step-by-step. Putting out content on the

0:14internet can literally change your life.

0:16It can open the door to opportunities,

0:18growth, partnerships, and income, things

0:21you might not even have imagined yet.

0:23And that's what I want for you, because

0:25if you clicked on this video, you care

0:27about what you are building. You want it

0:30to grow, and you're willing to learn how

0:32to show up for it. So, welcome to

0:35episode one of Create with Confidence, a

0:37series dedicated to helping you create

0:39engaging content in a way that feels

0:41simple, repeatable, and sustainable, so

0:44you can show up consistently. In this

0:46series, we'll be covering how to create

0:48some of the most popular content formats

0:50like talking head videos, voice-over

0:52videos, B-roll videos, carousels, and

0:55the apps, free and paid, you can use to

0:57create them. And the goal is not to make

1:00wild, highly produced videos with a tons

1:03of effects and different fonts, and it's

1:05not to overcomplicate carousels with

1:08complex designs. It's to help you create

1:10high-quality content that attracts your

1:12audience, looks professional, and

1:15doesn't take hours every single time to

1:17create. So, in this video, together

1:19we'll walk through how to script, film,

1:20and edit a talking head Reel, and once

1:22you create it, you can cross-post that

1:24same video that you make to platforms

1:26like TikTok and YouTube Shorts. So, log

1:29in, grab some water, a coffee, a tea, or

1:32whatever liquid of your choice, and

1:33let's dive in. All right, so first let's

1:35talk about what a talking head video is

1:38and why it's one of the most valuable

1:40ways to grow. So, a talking head video

1:43is exactly what it sounds like, you

1:45speaking directly to camera like I am

1:48with you right now on YouTube. So, on

1:50YouTube that's usually long-form, on

1:52platforms like Instagram or TikTok,

1:54that's typically short-form. It's one of

1:56the fastest ways to build a real

1:59connection with your audience. And

2:00especially in a world of AI and faceless

2:03content, your face and your voice are

2:06becoming more and more valuable, not

2:08less. So, talking head videos work for

2:11almost every kind of business. If you

2:13provide any kind of service in person or

2:15online, if you have a physical business

2:17like a shop, a restaurant, or a cafe, if

2:19you have an e-com business, so you're

2:21selling products online, if you're an

2:22educator or consultant, or if you're a

2:25creator, because this is how people

2:27start to get a sense of who you are.

2:29This is how you build know, like, and

2:31trust. So, when we meet one-on-one with

2:33consulting clients who have watched our

2:35content, they often say something really

2:37simple every time, which is just, "I

2:39like the way you teach." Craig and I are

2:41definitely not the only people on the

2:43internet talking about how to grow on

2:45social media, but you might be watching

2:48us and our channel and our content

2:50because you like the way we explain

2:52things, you trust that we actually

2:54practice what we teach because we've

2:55been doing this for over 15 years, or

2:58you just like our vibe, which I

2:59appreciate you for. And if you're

3:01listening to me talk about how valuable

3:03talking head videos can be to your

3:04growth, and you're feeling any level of

3:07anxiety or resistance or uncertainty

3:10around the idea of showing up on camera,

3:13I want you to know that is completely

3:15normal. I have created at this point

3:17hundreds of pieces of content, and I

3:19generally enjoy doing it now, but I did

3:23not enjoy doing it in the beginning. It

3:25definitely did not start that way. I

3:27didn't want to start, and I spent years

3:29behind the camera, which was my

3:31preference. It took me a while to get

3:33into the mindset of it all, and just to

3:35do it scared and nervous, even though we

3:37were helping other experts and other

3:39business owners do it inside of our

3:41agency. Over time, though, I saw the

3:43value of showing up online in building a

3:45brand and finding our community, and it

3:48has absolutely done this for us and

3:50absolutely changed the trajectory of our

3:52career. So, if you're at the beginning

3:53of that journey right now, we want to

3:55make that first step easier for you.

3:57That's why we created our free on-camera

4:00confidence guide. It's something we

4:02originally built for our members inside

4:04of our YouTube membership channel to

4:05help them really feel comfortable

4:07hitting record, and now we're making it

4:09available to the public. So, inside that

4:12guide you'll find a pre-filming

4:14checklist, simple frameworks for

4:15structuring your videos, and ways to

4:17repurpose your content across platforms.

4:20So, if showing up on camera feels

4:22intimidating right now, or you just want

4:24a handy checklist, I definitely

4:26recommend grabbing it. The link is

4:28below. Also, speaking of our membership

4:31channel, we'll review your content in

4:33there, too. So, I'll link that below if

4:35you feel having us like look at your

4:37content and give you tips and

4:38recommendations would be helpful and

4:41make you more confident in what you're

4:42posting. Now, let's talk about the types

4:44of talking head videos. There are two

4:46common styles of talking head videos

4:48you'll see online. The low-lift, which

4:50is like the yap style. This is very

4:52casual. It feels like you just had a

4:54thought and you hit record. The edits

4:56are very minimal, and the goal is for it

4:59to feel natural, almost like you're on

5:01FaceTime with a friend, or a FaceTime

5:03with a client you're very comfortable

5:04with. These videos work really well when

5:07the strength of the video is what you're

5:09saying and how you're saying it, rather

5:11than heavy editing. Then, we have our

5:13higher effort videos, that dynamic

5:16style. This style adds a bit more

5:18production into the mix. You're still

5:20speaking directly to camera, but you're

5:22pairing what you're saying with what we

5:23call retention edits. Retention edits

5:25are things like adding B-roll clips,

5:28images, or graphic overlays, text that

5:30pops up on screen, small zoom ins or

5:32zoom outs. So, while you're talking,

5:34visuals are also appearing on screen to

5:36support what you're saying. These work

5:38well because they reset the viewers'

5:40attention and add more context to your

5:43message. They make the video easier and

5:45more interesting to watch. So, now that

5:48you know the two most common styles of

5:50videos, let's talk about how to actually

5:52prepare your video. So, let's talk about

5:55the scripting process. This is the first

5:57step in creating a talking head video.

5:59It's preparing your outline of what you

6:02actually want to talk about by writing

6:04it down. This is either a full script or

6:07talking points, which I'll talk more

6:08about in a second, but the step one of

6:10this process is to decide on the single

6:13idea of your video. So, you want to

6:16understand the main idea and message

6:18that you want to deliver and convey.

6:21This matters more than any editing that

6:23you'll ever do. If your message isn't

6:25clear, no amount of editing will fix

6:27that. Ideally, this idea comes from an

6:30ideas bank that you already have. If you

6:32don't have one yet, start creating one

6:34that you can easily access and jot ideas

6:37down in. I do that a lot in Notion or in

6:39the Notes app. Ideas will come to you

6:41randomly, right? While you're working,

6:43you're walking, you're scrolling,

6:44talking to clients, customers, cooking,

6:46in the shower, any of these things, and

6:48you want somewhere to capture them when

6:50they do. So, again, I do it in the Notes

6:53app so that I can easily write it down,

6:54but then I transfer them to Notion if I

6:56didn't put them in Notion first, and

6:58then I'm able to use it when we're

6:59planning our content. Your ideas should

7:01align with your content pillar so that

7:03the videos you put out have a clear

7:05purpose. If you haven't created content

7:07pillars yet, check out our video on that

7:09below. I'll link it for you. Now, step

7:11two is to write your hook and CTA first.

7:14So, now that you have your idea, you can

7:16actually start writing your script. Now,

7:18this can be in a Google Doc, it can be

7:20in your Notes app, it can be in Notion.

7:22It'll likely just be wherever you keep

7:24your ideas. You might even be physically

7:26writing it down. Your hook is what

7:28captures and communicates the main idea

7:31of the video. It tells people what the

7:33payoff will be, and it's the number one

7:36factor that determines whether someone

7:39keeps watching, retention. And you have

7:42less than 3 seconds, and honestly, it's

7:44like 1 to 2 seconds to make that happen.

7:47Remember, there's a lot of content out

7:49there available for people to consume.

7:51So, some types of hooks that will work

7:54really well here are curiosity hooks,

7:56right? Because people want to know the

7:57answer. So, an example would be, "Most

8:00business owners are scripting their

8:01reels completely wrong." You want to

8:03know, "Wait, what am I doing wrong,

8:04right?" Uh you could have direct problem

8:06hooks. So, an example of that would be,

8:08"If you hate being on camera, try this

8:10instead." So, I just immediately called

8:12that out. Or, you could have audience

8:14call out hooks. So, calling out the

8:15person you're targeting directly. An

8:17example of that would be, "Service

8:18providers, this is why your content

8:20isn't converting." The goal is simple,

8:22right? Bring people in quickly and give

8:25them a reason to stay. Now, let's talk

8:28about the CTA, which is your call to

8:30action. This is what you want people to

8:32do after watching your video, and it

8:35helps you stay clear about the purpose

8:37of your content. So, your CTA might be

8:40an engagement CTA, like save, or

8:42comment, or share. It could be follow,

8:45or it could be a funnel CTA, like

8:46downloading a free guide that brings

8:48people into your sales funnel. For

8:50example, in this video, my call to

8:52action is to download the on-camera

8:54confidence guide. And in our members'

8:56channel, we broke down how to write

8:58hooks and CTAs in two dedicated

9:01training, so I'll also link that below.

9:04Now, step three is to brain dump your

9:06notes. So, once you have your idea, your

9:08hook, and CTA, start writing down your

9:10points for the middle. Now, this can be

9:12very messy. Just let your ideas flow.

9:15That's exactly what I do for every

9:17single script. And then, for step four,

9:19once you have those rough notes, you can

9:22turn them into a more formal and clean

9:24script. And if writing isn't your

9:26favorite thing, this is where AI tools

9:28like ChatGPT or Claude can really help.

9:31You can paste your rough notes into

9:33ChatGPT and use this prompt. "Here are

9:36my rough notes for a video about topic.

9:39Turn this into a 60-second real script

9:41with a curiosity hook, one to two value

9:44points, and a CTA to download my guide.

9:47This is what so many people that you

9:49follow are actually doing. And we use

9:51different versions of this prompt

9:53depending on the type of content we're

9:54creating, but it is such a great place

9:56for you to start. In our video on 15

9:58ChatGPT content hacks that feel like

10:00cheating, Craig and I shared some

10:02prompts for scripting with AI and

10:04overall 14 that you can use AI to help

10:07you create really engaging content, so

10:09I'll also link that video for you below.

10:11But, a helpful way to think about

10:13scripting is to talk like you're

10:15speaking to one person, your target

10:17person, right? Start with a hook that

10:19makes it clear why your video matters to

10:22them, share your insight, your story, or

10:24your tips in the middle, and end with a

10:26clear call to action. Sometimes, you can

10:29even place the call to action in the

10:30middle of the video if it fits

10:32naturally, like asking someone to

10:34download a checklist before you finish

10:35explaining the rest of your tips. Now,

10:37in step five, you're going to decide on

10:40whether you're writing a script or

10:42formal outline. So, I did mention

10:43script, but one note here is that you

10:46can make this an outline, too, right?

10:47So, here's the difference. A script

10:49means writing out exactly what you're

10:51going to say word for word. I personally

10:54love doing this, especially for dynamic

10:56style videos, so I can make sure I hit

10:58every point I want. Most of the major

11:00creators again and experts that you

11:02follow are doing this. And in a second,

11:04I'll show you how to film with a full

11:06script without needing to memorize

11:09everything, in case you were wondering,

11:10"How am I going to memorize an entire

11:12script?" The other option is an outline.

11:14This is more like bullet points or

11:16prompts that help you stay on track and

11:18remember your main ideas. This works

11:20best if you prefer to riff more about

11:22the topic, and it works really well for

11:24the yap style talking head videos I

11:26spoke about earlier that feel more like

11:28hot takes and quick thoughts. The

11:30important rule, no matter which approach

11:32you choose, is always script your hook

11:35and your CTA because those two things

11:37determine whether people watch your

11:40video and whether they take the next

11:42step after watching. So, those are the

11:44parts you want to make sure you nail.

11:46Then, once your script is ready, we can

11:48move on to filming. All right, now

11:50filming is the step where most people

11:52struggle, but I promise it's actually

11:54much easier than you think. So, let's

11:56start with the basics, right? Know your

11:59tools. Inside the On-Camera Confidence

12:02Guide I mentioned earlier, we include a

12:04full list of equipment we like to use.

12:06So, if you haven't downloaded that yet,

12:08definitely grab it, but here are the

12:10essentials. A camera, right? Of course.

12:12Your phone camera is more than enough to

12:15use as a camera, especially if it's a

12:18newer phone that can shoot in 4K. You

12:20can shoot with the selfie cam if you

12:22prefer to see yourself or with the back

12:24camera for higher quality. Either way,

12:27just make sure to wipe your lens. Of

12:30course, you can choose to also have a

12:31professional camera like what I'm

12:33filming with right now if you have one,

12:35but it's absolutely not required. Then,

12:38audio. Audio can really elevate the

12:41professionalism of your video, and

12:43microphones can make a big difference.

12:46So, if it's within your budget, you can

12:48get one of those small affordable

12:50lavalier mics. They're the little wired

12:52or wireless microphones that people clip

12:54onto their shirt. You've probably seen

12:55people using them all over TikTok and

12:57Instagram, sometimes holding them in

12:59their hand or they have it like

13:01literally on like a spatula. I saw a guy

13:02who had it on his beard, which was

13:04hilarious. But again, you don't need a

13:06mic. It just adds an extra touch. As

13:08long as your audio is clear and you're

13:10recording in a quiet space, you'll be

13:12fine when it comes to short-form

13:14content. Now, let's move into lighting.

13:16Natural light will always be your best

13:19friend. I am using natural light right

13:20now. If you can, try filming near a

13:23window, which is what I'm doing it the

13:25day. But if your schedule doesn't allow

13:28that or your recording space doesn't get

13:30natural light, you can get a small

13:32external light that can work really

13:34great, too. Of course, all of these

13:36things can be purchased on a platforms

13:37like Amazon or at your local equipment

13:39store. We have a link of everything that

13:41we use below. Next, stability. This one

13:44is simple, get a tripod. Please get a

13:47tripod. You don't want shaky footage. An

13:49exception to the rule would be like the

13:52yap style video again where you like

13:54prop up the camera in your car, if

13:55you're walking and talking, but overall,

13:58you don't want shaky footage. It's hard

14:00on the eye for the viewer and it's

14:02really distracting. Now, let's talk

14:03about one of the biggest filming secrets

14:05because a lot of people, when they start

14:08filming, they think they need to

14:10memorize their entire script and that's

14:13usually what leads to frustration,

14:16right? You forget your lines, you

14:18stumble over your words, you start over

14:21and over again. Instead, here is what I

14:24recommend and this is key. If you are

14:26not someone who loves just speaking to

14:28camera off the cuff and you don't feel

14:30like, "Hey, I really want to nail just

14:33speaking off the cuff to camera." Get a

14:35teleprompter or record your video one or

14:39two lines at a time. So, you read the

14:42line, you say it out loud, you deliver

14:45it directly to the camera, and then you

14:47move on to the next line. Then, you

14:51stitch it all together when you're

14:52editing. So, all of the in between

14:54doesn't matter. This makes filming so

14:56much easier and takes a lot of the

14:59pressure off. And again, if you don't

15:01even want to do that, just get a

15:03teleprompter. You can use the built-in

15:05teleprompter features in apps like

15:07Instagram edits or you can use a

15:10physical teleprompter if you plan on

15:12regularly filming or you want to just

15:14batch content and knock it out. That

15:16will also make filming multiple videos

15:19much, much easier. And something

15:21interesting that you can expect is that

15:24a little riffing might happen. You might

15:26start getting comfortable and then you

15:28naturally change how you say something.

15:31You might add a small detail that makes

15:33the explanation clearer. Anything that

15:35just comes to your mind, that's normal

15:37and honestly makes the content even

15:39better and that will happen as you get

15:42more comfortable. You'll start learning

15:44what works for you and your delivery

15:46will start to feel more natural. That

15:48might mean you end up being yapper all

15:50the way through and that's also amazing.

15:52So, once you filmed your video, the next

15:55step is editing. So, let's walk through

15:57how to do that. So, once you filmed your

15:59video, you'll need an app to edit it in

16:01and there are a lot of options out there

16:03and honestly this mostly comes down to

16:05personal preference. The best editing

16:07app is the one that feels the most easy

16:10and intuitive for you to use. So, here's

16:12what that looks like for us. Final Cut

16:15Pro is what I use for talking head

16:17videos and voice over videos and Craig

16:20uses it the most too. We are former

16:22Apple employees, so Final Cut has been

16:25part of our editing stack for 15 years

16:27and of course there just comes to be a

16:29little bit of bias when you're an Apple

16:30employee, you end up using a lot of

16:31Apple products. So, it's a professional

16:34editing program, which means there's a

16:36bit of a learning curve and it does

16:38require a paid license, but it's great

16:41when we're doing more complex edits.

16:43Comparable tools to this would be like

16:45Adobe Premiere or iMovie if you want a

16:48free option and if you'd like I can also

16:50create a separate video or maybe Craig

16:52on how to edit in Final Cut Pro. Another

16:55really great option that's in our tool

16:57stack is Descript. So, Descript is very

17:00beginner-friendly because you don't even

17:03need to know how to edit video to edit

17:05videos in Descript. My favorite thing

17:08about Descript is that it transcribes

17:10your video into text. So, that means you

17:13can literally edit your video like you

17:15would edit a document. You just read the

17:17text and delete anything you don't want,

17:20and when you delete the text, it

17:21automatically edits the video. It's also

17:24AI-enabled, so it can automatically

17:26remove things like long pauses, your

17:29ums, and your uh filler words. It can

17:31also remove like the duplicate takes

17:33when you mess up. It does require a

17:34subscription, but you can try it for

17:36free. I'll link it below. And Dan, who's

17:38our social media manager who edits most

17:40of Craig's videos if you see them on

17:41High Season, absolutely loves it and

17:44then ended up using it for his own

17:45projects as well. So, definitely

17:47recommend checking out Descript. Another

17:50is the Instagram Edits app. That's the

17:52third tool that we use. Instagram Edits

17:54app is mobile only, and it works really

17:57well for talking head videos, B-roll

17:59videos, and voice-over videos. I

18:01personally use Edits and Final Cut Pro

18:03the most, and our designer and our

18:05short-form video editor, Irena, she uses

18:08Edits for most of the videos that are

18:09like the B-roll videos that you see on

18:11our feed that have like the text pop-ups

18:13and overlays. the best things about

18:15Edits is that it's absolutely free, and

18:18sometimes platforms do give a little

18:20extra reach to content created with

18:22their native tools, which we've talked

18:24about on the channel before. So, for

18:26this tutorial, Edits is the app I'll

18:27show you today as it's the most

18:29accessible to everybody cuz it's free,

18:31and a comparable tool to that would be

18:33CapCut. So, now I'm going to walk you

18:35through how to edit a talking head video

18:37step by step inside the Edits app using

18:40light retention edits. This will help

18:42you understand how to edit both simpler

18:45talking head videos and videos with a

18:46bit more production value. I'll show you

18:49the exact order I recommend, so if

18:51you're new to editing or just haven't

18:52really found a flow yet that you like,

18:54you can follow the same process every

18:56single time. All right, so you're going

18:58to edit this reel with me, and by the

19:00time you watch this video, the reel will

19:01be published on our feed, so I'll link

19:03it below. But the first step is simple.

19:05Upload the clips that you filmed, and if

19:07you filmed your video one or two lines

19:09at a time like I showed you earlier, the

19:11clip will be super long, but that's

19:13normal. We'll get this down to under 90

19:15seconds or around 90 seconds, which is

19:17typically the goal. The less time

19:19generally the better, but you can go all

19:21the way up to 3 minutes. Now, the first

19:23step I do when editing is always

19:25cleaning up the video. So, that means

19:28that we are going to edit out the intros

19:30or any long rambling in the intro, which

19:32is actually me rehearsing the hook like

19:34I talked about. So, just scrubbing

19:36through to see where I can see I start

19:38actually talking to the camera because

19:40when I start talking to the camera, then

19:41that means so you can see there, that

19:42means that I'm well close enough to

19:44rehearsing the last line. So, right

19:46there, I just hit the split tool and

19:48then it highlights yellow and I delete

19:50that. Hit the trash can and delete

19:52everything.

19:52>> I have to consume more content to get

19:54better at posting, but that's why your

19:56saves folder keeps growing, but your

19:58number of posts do not.

20:00And then that means I just end the line

20:01right there. So, I'm going to hit the

20:02split tool and then I'm going to cut

20:04until I deliver the next line. So, I'm

20:06cutting out when I'm looking down at the

20:09actual script and then hitting the split

20:12tool again and that means I can delete

20:14what's in between.

20:15Now, the reason and the goal there is

20:18you're cutting out the mistakes, any

20:19long pauses, and any duplicate takes.

20:22Dead air is one of the fastest way to

20:24lose viewers, so tightening up your

20:25video right away helps everything feel

20:28faster and more engaging. So, I'm

20:31quickly going to run through and cut all

20:34of that dead air out so that we just

20:36have the base video to work from. The

20:38next thing is to add your zoom ins and

20:41zoom outs. This is a retention edit that

20:43helps reset attention, but also pulls

20:45people into your script or you know,

20:47pull them out a little bit. You get to

20:49play back and forth and it's one of the

20:51edits that you likely see the most on

20:53social and that's using key frames. So,

20:56let me show you how to do it. So,

20:57essentially you're just going to select

20:59the clip that you want to zoom in and

21:01out with. So, everything's already

21:02split, right? So, you hit the key frame

21:05and then you go to where you want the

21:07zoom in or out to end, and then you just

21:10literally pull

21:12in and out.

21:15And then if you play back, you'll see

21:17the keyframe has pulled me in, and then

21:19it resets me back out. Another cool

21:21thing you can do is if you just That's a

21:23slow zoom in and out. If you want

21:25something that's like a bit of a harsher

21:26jump cut, you just highlight the clip

21:28that you want, and then you would just

21:31actually zoom in,

21:33and then that is where you will be

21:36locked in.

21:38And one other thing to note is that you

21:40want to drag this around so it's in the

21:42middle, so your zoom in and zoom out is

21:43consistent, so the grid will help you

21:45there, and you'll see at the bottom

21:47there's numbers there that let you know

21:48how much you're zooming in and out. Now,

21:50next is to add visual overlays. So, this

21:53might be B-roll clips, screenshots,

21:56graphics, images, whatever you think

21:59will help add context to what you're

22:00saying and make the video again more

22:03interesting to watch. If you're using

22:05B-roll, it's best when it's your own

22:07footage that you've batch over time. We

22:09actually have a full video on how to

22:10batch B-roll, so I'll link that below,

22:13and then we're actually going to talk

22:14about in the next video how to edit

22:16B-roll only reels. So, with this video,

22:19my visual retention by default is the

22:21fact that I'm moving around, I'm making

22:23breakfast. I'm not just sitting and

22:24speaking to camera, so I won't rely on

22:26B-roll because it's conversational. I'm

22:28making breakfast, and I want to keep the

22:30audience in the kitchen with me, so I'll

22:32do minimal overlays here with some

22:34graphics to emphasize certain points.

22:36The process though to add any overlay,

22:38whether it's a graphic, image, or video,

22:40is the same. So, in edits, you'll just

22:42tap the overlay button at the bottom

22:44there, and then it'll pop up your

22:46gallery, and then you select whatever

22:48image that you want that you've saved to

22:50your phone to include on the reel, and

22:53then once that's there, it's like a

22:54sticker, and you can move it around and

22:56bring it You can either cut and trim it

22:58to where you want it to be. What's great

22:59is you have the yellow grid lines to

23:01show you like where it'll be cut off and

23:03then you just move it to wherever you

23:04want it to pop up and you can shrink

23:06down. Uh and then if you hit play, there

23:08you go. That's what it looks like. It

23:10just pops up and then you can also in

23:12the end trim it to however long you want

23:14it to stay on the screen by just

23:15dragging the two yellow arrows back and

23:18forth.

23:19There you go.

23:22And then I'm going to do the same thing

23:23again where I talk about dopamine. Found

23:26this little brain image on Google. Going

23:28to add it kind of in the same section

23:29too cuz I don't want it to cut off my

23:30captions that I'll be adding soon. And

23:32then in the end I'll just size it up and

23:35then I'll trim it to wherever I want it

23:37to be. That's how simple that process

23:39is. Same thing you're going to do. The

23:41only difference is it might not be an

23:42image. You'll be putting a video on it

23:44on top instead or a graphic overlay. Now

23:46we're going to add text overlays. Text

23:48helps reinforce your message and it also

23:50helps people immediately understand

23:53what's in it for them when you use it as

23:55a hook right at the start. So that is

23:58your headline. You can also use it to

24:00emphasize key points and takeaways

24:02throughout the video as well. So to add

24:04your text overlay, you're just going to

24:06hit the little text button on the bottom

24:07there. You can paste your text if you're

24:09pasting from your notes or you would

24:10just type it in. I'm pasting from

24:12Notion, so that's why also the little

24:14stars around it just mean it was bold in

24:16Notion. Now the first thing that you can

24:18do is add a background if you want to

24:21make it more legible depending on where

24:23you're actually filming. You don't want

24:24it to bleed in with the background, so I

24:26like to add a little outline. And then

24:27you can also select your fonts as well.

24:31Uh Adver Case is the font that we always

24:33use, so it's nice to stick to your own

24:35brand font and have something that

24:36people always know you for. Uh and your

24:38recent fonts will always pop up there as

24:40well. You just drag that to the top

24:42because it's your headline, so it's like

24:44the hook the hook headline that you want

24:46people to see immediately. That's

24:48commonly at the top. If you can't fit it

24:50at the top, then you have to do it a

24:51little bit at the bottom, but it's best

24:53to always film and leave give yourself

24:54some head room at the top for that. And

24:56that's easily how you add text. Now,

24:59after you've added your text overlay,

25:01the next thing you might want to do is

25:02add some audio. So, this can be music

25:05and sound effects. I like to add a sound

25:07effect right at the start of our videos

25:09as a hook to create a pattern interrupt

25:12and throughout to complement pop-ups and

25:14text as well. So, typewriter effect, one

25:17of my favorites, and then like clicking

25:19keyboard sounds, you know, we're the

25:20social media people, so we're internet

25:22people. It feels like the appropriate

25:24sound effect. So, to add your sound

25:26effects, you just go through and you can

25:28choose any that you like here. I'll add

25:32it to the beginning of the video. As I

25:34mentioned, I like having that little pop

25:35sound at the beginning and then anytime

25:37we have an image graphic pop-up, I'm

25:39going to add a little click sound to

25:41that as well.

25:43Now, the next thing you want to add is

25:44music. Music can really help set the

25:46tone of the video and make it feel more

25:49polished. So, inside of edits, you'll

25:51see there's a ton of video options that

25:53you can use. They have a for you, which

25:55is their recommendations, your saved

25:57audio, so when you're scrolling through

25:59reels, trending, so anything that's

26:01actually trending right now, original

26:03audio. Original audio is usually the

26:04trendy and usually words a lot of times,

26:06but little remixes and things like that,

26:08and then royalty-free is literally

26:10royalty-free, so it's from Meta's

26:12library. So, as you look through, you

26:13can find a song that fits best for you

26:15that you like from the options, or you

26:17could choose to use Epidemic Sound,

26:19which is what we use sometimes. This

26:21gives us complete control over music,

26:23especially for serialized content like

26:26our non-negotiable series on Instagram

26:28and anything that we're using for ads or

26:30anything like we want to put an ad spend

26:31behind. You can't use copyright music.

26:34And for YouTube content, we use Epidemic

26:36Sound as well. And if you want to use

26:38something that you already have like

26:40from Epidemic Sound, you can actually

26:41import it by hitting the little import

26:43button there and then just bring it in

26:46from one of the files that you've

26:47already saved from your computer. So,

26:49I'm using an Epidemic Sound uh

26:51background for this video. Now, the

26:53final step is to add captions. Captions

26:56are really important because many people

26:58watch videos without sound. So, tools

27:00like Submagic or Descript are amazing

27:03for very dynamic captions. Those are the

27:05apps that we love the most, so I'll link

27:07them below, but Edits also has caption

27:10tools built in, which work very well,

27:12too. To add your captions, you'll just

27:14hit the little captions button at the

27:16bottom there. It's going to generate

27:18from the video, so you want to click the

27:20video, not from like just all audio cuz

27:22that could overlap some things from the

27:24music, and then you can hit edit, that

27:27little edit tool, in order to make sure

27:29that all the captions are correct. So,

27:32you'll just want to go through, you can

27:33add punctuation if you like, and just

27:35make sure that it didn't pick up

27:36anything incorrect. And then you can go

27:39to actually change the font and style,

27:42which is the fun part. They have a lot

27:44of great options, honestly, and they

27:46keep adding more, and then you could

27:47choose to pick a style that from here.

27:50I'm going to choose the one word one

27:51word appears at the time, so people feel

27:53like they're kind of keeping up pace

27:55while I'm writing, and then I'm going to

27:57use Advert Sans

27:59as our font because you can also change

28:00the font as well.

28:03There's also some other options here

28:05where you can do like different drop

28:06shadows and things like that, but we're

28:07going to keep it pretty simple on the

28:09font side. And there we have our

28:11captions. So, once your captions are in,

28:14your video is done. You're ready to

28:17publish or schedule that Reel with your

28:20cover and your caption. Not as bad or

28:24intimidating as it may feel, right? At

28:26least I hope it feels better having

28:28walked through that step by step with

28:30me. If it helped you produce a Reel, can

28:32you let me know in the comments because

28:34I would love love love to see that. Even

28:36link your Reel for me, so I can go big

28:38it up and show it some love. Now, here's

28:42the thing. Not every piece of content

28:44needs you talking on camera. So, in the

28:47next video in this series, I'll be

28:50teaching you how to create quick and

28:51simple B-roll reels, which are one of

28:54the easiest ways to get content out

28:57consistently. Again, you'll be able to

28:59see this reel on our feed, so I'll also

29:01link it below, but you'll notice we use

29:03a lot of B-roll reels so that we

29:05continue to get content out easily.

29:08B-roll reels are often a much lower

29:11lift, which means you can produce more

29:13content without always needing to script

29:15something and get yourself all mentally

29:18and physically prepared to shoot. That's

29:21the next video, so make sure you're

29:22subscribed so you don't miss it. And

29:25please, let me know in the comments if

29:26there's anything else you want me to

29:28cover in the series. Originally, it was

29:29going to be four or five videos, but I

29:31want to leave it open for whatever you

29:33might need, so let me know in the

29:34comments. The next video will be

29:36available here in this playlist with all

29:38of our other content creation tutorials.

29:41If this was helpful, please let me know

29:43in the comments again below or give this

29:45video a like. And if you want us to

29:47watch your videos, watch your content,

29:49review your strategy, any of those

29:50things, that's what our membership

29:52channel right here on YouTube is for.

29:54So, I'll also link those details in the

29:56description box for you as well. Thank

29:58you so much for watching. Happy

30:00creating, and I'll see you in the next

30:02one.