Full transcript
0:00You just need to put greed aside and
0:01niche down , man . Every sector will be
0:04impacted , and you can simply own a
0:06sector , solve a specific pain point for
0:07a niche , and generate better results
0:09than if you tried to solve the pain of
0:11every business . I see a lot of people
0:18talking about one-person businesses
0:20focused on info-products , creating some
0:22kind of mentorship , selling an e-book ,
0:24or any other 100 % digital business . In
0:26this video here , I don't want to focus
0:28on this type of business . I want to
0:30talk about a one-person business , built
0:31and operated with artificial
0:33intelligence , that is focused on
0:34selling services . So , in this video
0:36here , you will see exactly that . I'm
0:37going to discuss this with you , and
0:39we're going to map it out ; let's design
0:40this together . And for those who don't
0:42know me , I'm a programmer who decided
0:43to become an entrepreneur . I am a
0:44businessman in the technology sector . I
0:45started programming early , at 14 years
0:47old . I built some companies that went
0:49bankrupt , like RP Brasil and Copiec
0:50Cola.net , and I graduated in
0:52entrepreneurship from Babson College .
0:54But the company that really worked out
0:56was General Clans . I built it when I
0:58was 21 or 22 years old . I sold 51 % , or
1:0050.1 % , of this company to the IS group .
1:03I had my exit in 2025 , left the company
1:05, and today I'm leading Acelera 360 .
1:08Acelera 360 is a business ecosystem for
1:10entrepreneurs who decided to build
1:12businesses with technology . So , if
1:14you're an agency owner , traffic manager
1:15, strategist , developer , or want to
1:17scale your company with artificial
1:18intelligence , change your niche , or if
1:20you want to start a business and get
1:21your idea off the ground , Acelera is
1:23for you . We have an acceleration
1:25program to help you issue your first
1:27invoice , charging contracts of 20 , 30 ,
1:2940 , or 50,000 for setup or
1:30implementation , plus recurring revenue ,
1:32okay ? And we have already helped more
1:35than 330 entrepreneurs close contracts
1:38of 42 , 35 , 30 , 72,000 , or even 84,000 ,
1:41like Guilherme . How do they do it ? By
1:43creating growth infrastructures with AI
1:45. If you want to get to know Acelera ,
1:46go ahead . The link is here in the
1:47description of this video . Now let's
1:49work on this concept I want to explain
1:51to you , as if I had to build a company
1:53right now , what would I do ? Which niche
1:56would I follow , and how to set up a
1:57one-person operation with artificial
1:59intelligence . Is it possible ? Is it
2:02feasible ? Of course it is . But let's
2:03get started . The first thing you have
2:04to understand is the following , look .
2:06For decades , there was practically only
2:08one rule : start a business , register a
2:11company , and grow . You had to increase
2:14the company's structure . So there was
2:16no way , there is no way to grow , or
2:17rather , there wasn't , right ? There was
2:18no way for you to grow a company ,
2:20increase revenue , without increasing
2:22the business called structure . For some
2:25businesses , physical structure , but
2:28mainly increasing people . There’s
2:30nothing else to be done . So , think with
2:32me . Imagine it like this . You start a
2:34business solo , all alone . This here is
2:36you solo . Man , your hours in the day
2:38are finite . You have a service limit
2:40and you start to get some clients and
2:42start scaling your company . There comes
2:45a moment when you won’t be able to
2:46serve these people anymore . So you have
2:48to start hiring someone . You hire
2:51people to help you in this business . So
2:54you go there and start hiring people .
2:55Then you start selling more . Then you
2:58need to hire salespeople , you increase
3:00your number of clients , you’ll need
3:02to hire customer service , then the
3:03company's operation grows , and you need
3:05to start having managers or
3:07coordinators . So the company structure
3:10starts to have an org chart , right , an
3:13organizational structure , you start
3:15creating a hierarchy process , then you
3:17need to hire finance , you need to hire
3:19marketing , you need to have HR . And
3:22then something very interesting happens
3:24with any company . That which started
3:27solo is no longer solo . So this company
3:30starts to grow . This growth means an
3:33increase in revenue . So revenue grows .
3:37But along with this revenue ,
3:38proportionally , what else starts to
3:40grow ? The business structure . The
3:43structure . People structure , physical
3:45structure , organizational structure . So
3:47, historically , the equation was more
3:49or less the following . The more revenue
3:53a company has . So , more revenue means
3:56what ? More people . This here means what
3:59? This here means more operational
4:02costs . Therefore , this here is what ?
4:06This here is more complexity . That was
4:09what I lived through with General Clans
4:11. Want to see ? Look , we started back
4:13there at General Clans , here . Let's ,
4:15let's look here . When I started General
4:17Clans here in 2015 , it was born , this
4:19here was me . Me , look here , we grossed
4:2265,000 , in 2019 we were hitting 811,000
4:24. So , look at the suffering to grow
4:26here . A SaaS , a SaaS , three employees ,
4:28we did this . 2020 , millions , 16
4:31employees . 2021 , millions , 31 employees
4:35. 2022 , 7 million , 43 . More than 50
4:39employees . 2023 , here we had over 45
4:42employees , it was more or less 50 . 2024
4:45, we hit 52 employees . Look how crazy
4:47that is . So here we were hitting 9.2
4:49million per year . So look at the size ,
4:51look at how it grows proportionally . If
4:54you want to be an entrepreneur with
4:55artificial intelligence , want to
4:56generate results , want to build an
4:57operation that really has the capacity
4:58to scale and close contracts of 20 , 30 ,
5:0040 , 50 thousand plus recurring revenue ,
5:01there is a link in the description of
5:02this video for you to come and see
5:04Acelera 360 . And if you're not yet
5:06prepared to join Acelera , come
5:07participate in our workshop that will
5:09happen this Saturday . It is a workshop
5:10called Grow AI System . Don't miss it ,
5:12there is also a link in the description
5:13of this video for you to click on . It's
5:15only 67 BRL . It will be Saturday , it
5:17will be very practical . You will
5:18understand about the market , about the
5:20niche , what you need to analyze , how
5:21you generate your mechanism , and you
5:23don't need to be technical . So let's go
5:25, click here now and buy your ticket
5:26already . If you are already prepared ,
5:28come to Acelera . And it's very
5:30interesting that there comes a moment
5:32when you realize that you stop managing
5:34a business when it grows , right ? When a
5:36company grows a lot , you stop managing
5:38the business and you start managing the
5:40entire structure that is necessary for
5:41that business to exist . So that's
5:44meetings , hiring , training , management ,
5:47turnover control , communication ,
5:49processes , an absurd layer of
5:51management , a structure to maintain the
5:53culture . And there is a very simple
5:56reason for this . The basic unit of
5:59execution of a business is people . So ,
6:03it means that if I needed to do 10
6:06times more work , I would need to
6:08somehow increase my human execution
6:10capacity by 10 times . Simple as that .
6:14And it is exactly here , in this factor ,
6:17that artificial intelligence completely
6:19changes the equation . So , many people
6:22are underestimating what is happening
6:24with artificial intelligence . Most
6:25people think , they are looking at
6:27artificial intelligence as something , a
6:29chatbot . Yeah , that's serious . Like a
6:32researcher , like GPT with prompts ,
6:34Claude with prompts , these people are ,
6:36uh , underestimating too much . So , like ,
6:39these people are looking at the
6:41following : " Look , with AI I make my
6:44PowerPoint presentation , presentation
6:46faster . " She looks at it and says : " Wow
6:49, now I can write an email , use a bot ,
6:51and get flight quotes . I can generate
6:54an image , uh , I can have something that
6:57answers my company's WhatsApp . Can you
6:59understand that this is just a grain of
7:01sand ? This is the least important part
7:04of the transformation , look . This is
7:07the smallest part of the transformation
7:10that AI will cause . In this year of
7:132026 , we took an absurd leap and we are
7:15moving from an artificial intelligence
7:18that simply responds to something that
7:20executes , to an execution AI . In many
7:23cases still , what we call assisted . And
7:26this changes this economy here , look .
7:28It changes a company's economy . Pay
7:30very close attention to this , look . One
7:31thing is a bot answering a message and
7:34filling out a CRM . Another thing is an
7:38AI identifying a potential lead ,
7:40researching them , doing a deep search
7:42on them , understanding the lead's
7:45profile , starting a conversation ,
7:47following the entire response process ,
7:50the entire cadence flow and executing
7:52in that cadence , qualifying them ,
7:54qualifying this lead , scheduling the
7:57meeting 100 % autonomously ; truly
7:59autonomously . At this point , AI stops
8:04being just a productivity and support
8:06tool and starts becoming operational
8:09capacity . This completely changes the
8:12equation . Why ? Because when this
8:15becomes a business's operational
8:17capacity , pay attention to this , look ,
8:20more revenue will no longer mean this ,
8:22look , more complexity ; quite the
8:24opposite . So , more revenue now simply
8:28means more operational capacity that
8:31starts to be complemented by humans ,
8:34plus AI . So this part here , look , I can
8:40increase capacity with software , with
8:42agents , with automations , with better
8:45models , models , right ? AI models here .
8:49More powerful AI models . This seems
8:53very simple , it's a very simple change ,
8:55right ? But no , this is economically
8:58brutal . Now I want to be careful about
8:59one thing , because otherwise this video
9:01of mine will start looking like a
9:02science fiction video . I'm not saying
9:04that every company will operate with a
9:06single person , or one , two , three , four
9:09, okay ? So , and much less that people
9:11aren't important . It has nothing to do
9:12with that . Why ? Because there are still
9:15company models that have operations .
9:17Whoops ! physical operations . And these
9:20companies with physical operations will
9:21need people . There is still the whole
9:24logic of relationships that will always
9:27be human . This will never stop being
9:29human . There are still decisions that
9:32are extremely complex to make ,
9:34involving many variables and various
9:36contextual scenarios , you know ? So ,
9:39there will continue to be human
9:41activities that are 100 % fundamental ,
9:43which must remain people-driven . But
9:46the issue here is different . The
9:48question you have to ask yourself here
9:49is the following . What is the smallest
9:51number of people needed to generate a
9:53certain amount of revenue for a given
9:55business ? If you want to be an
9:56entrepreneur with artificial
9:57intelligence , generate results , and
9:59build an operation that truly has the
10:00capacity to scale and close contracts
10:02of 20 , 30 , 40 , 50 thousand plus
10:03recurring , there's a link in this
10:04video's description for you to get to
10:06know Acelera 360 . And if you're not yet
10:08prepared to join Acelera , come
10:10participate in our workshop happening
10:12this Saturday . It's the workshop called
10:14Grow System . Don't miss out , there's
10:15also a link in this video's description
10:16for you to click there . It's only 67
10:17Brazilian Reais . It will be on Saturday
10:19, it will be very practical , and you
10:21will understand about the market , about
10:23niches , what you need to analyze , how
10:24to build your mechanism , and you don't
10:26need to be technical . So come on , click
10:28here now and buy your ticket already .
10:30If you are already prepared , come to
10:31Acelera , let's continue the content . So
10:34it means that there are some business
10:35models , for example , I'll give a very
10:37simple example here , okay ? The
10:40marketing agency , the software factory ,
10:43that used to need 10 , 20 , 50 people ,
10:46and now these same business models ,
10:49these same types of companies — what
10:52used to need 10 people , now needs two .
10:56It's this type of business model , which
10:58are generally companies that provide
10:59services , and these services are
11:01intellectual services . So you can
11:03provide them from anywhere . I will give
11:05you an example of these services that I
11:07think will be extremely boosted now
11:09with AI : the business consultant . Man ,
11:12it’s almost absurd . Pay very close
11:14attention . A consultant here , look . A
11:16consultant , this guy here , his delivery
11:18was as follows : he would take on a
11:20client , so a client would come in , and
11:21he would spend practically three months
11:23there working on the delivery process .
11:25During those three months , he would be
11:26receiving , you know , a monthly fee .
11:27Monthly payment one , two , three . When
11:30he made the final delivery here , look ,
11:31he would go after another client . So he
11:34stayed in this cycle , getting one more
11:36and one more , because that single
11:38client took up 100 % , practically 100 % of
11:40his time . Now let's design this
11:43consultant here , moving to a One Person
11:46model , but let's take , look , let's
11:48design the flow of a complete company .
11:50He continues to be a business
11:51consultant . It doesn't matter what the
11:53niche or segment is , we won't talk
11:54about that here . Acquisition , the first
11:56step is acquisition . Here in the
11:58acquisition stage , this consultant
12:00himself can have specific agents that
12:02are searching for potential clients ,
12:04identifying intent signals , researching
12:06companies , and finding opportunities .
12:10So , these agents start to automate this
12:12acquisition . Man , this is so real , just
12:15so you have an idea , okay , of how
12:16possible this is . Many of these
12:18consultants , they work doing social
12:21selling on Instagram or LinkedIn or
12:23anything of the sort . For example , we
12:26here , I'm building , we're validating
12:28this week , right ? We built a social
12:30seller here , right ? It's connected , for
12:32example , to my Instagram . Here it
12:33started doing some learning , right ?
12:35With my profile . It downloaded 100
12:37messages I sent , 12 . It saw the last 12
12:40posts , the last 47 comments , my last
12:42nine reels , and it started to
12:43understand what , what the concept is
12:44here . I will enable autonomous
12:47prospecting . I will automatically
12:49answer DMs in a more intelligent way ,
12:51in a more personal way , similar to me .
12:53Uh , I will start sending messages to
12:55new followers and comments on posts . We
12:57are building this in a way so we don't
12:59fall into , for example , an anti , this
13:01is work for a person or a company
13:03called social selling . If you have the
13:05same thing , you continue selling the
13:07service , but the ones operating for you
13:08are your agents . Look how , look how
13:10this intellectual service gains scale .
13:12Look how AI here already generates
13:14value , it has already opened another
13:16opportunity which is social selling .
13:19Here I am connected to my Instagram , I
13:21can configure my agent , I can track the
13:23whole prospecting process , I will be
13:25able to track all activities . We are
13:28developing all this here with AI , the
13:30AI that is operating , or rather , the AI
13:32that will operate this active
13:34prospecting on my Instagram . Now let's
13:37go back here to the consultant case .
13:39And the whole case of prospecting here ,
13:41or rather , of acquisition , can be done
13:43with artificial intelligence and
13:45previously was done by people . Man ,
13:47let's look at marketing , at
13:48distribution . Let's go . Marketing in
13:51general : topic research , competitor
13:53analysis , content production , content
13:55distribution , and performance analysis .
13:58Do you agree with me that today this
13:59can be done with this right here :
14:01artificial intelligence ? What we used
14:03to need a marketing agency for — and I
14:04don't think agencies will die , okay ?
14:06Just so you know . But a marketing
14:07agency doesn't need to have 10 people
14:09anymore just to operate and deliver a
14:10traffic management service . They can
14:12scale their operations with AI . In fact
14:14, I can have one-person marketing
14:16agencies . So , the human will still
14:18continue to define the vision and
14:20positioning . But a good portion of all
14:22this execution can be multiplied with
14:24artificial intelligence . And after
14:27marketing , we have the sales stage :
14:28meeting prep , listening to the call in
14:30real time , going through the whole
14:32objection identification process ,
14:33generating proposals , following up ,
14:35updating information , and remembering
14:37the next actions that need to be taken .
14:39Here , perhaps the founder themselves
14:41will continue to handle the calls
14:43because it's a very important step , but
14:44there is an entire infrastructure
14:46behind it that will be working right
14:48alongside them . Do you agree that this
14:50can be done with artificial
14:51intelligence ? Now let's go to delivery .
14:52Same thing . Company delivery basically
14:55depends on people , but if this delivery
14:58is digital — based on knowledge ,
15:00analysis , information , or processes —
15:02there is a huge amount of work that can
15:05be executed by agents . And now , when we
15:09look at a business consultant , their
15:11biggest job here was mapping a
15:12business's operational bottlenecks ,
15:14operational bottlenecks , and then
15:16follow-up and alignment . And here is a
15:19really cool step , which is this
15:20consultant here . Today , this consultant
15:23has the ability to create their own
15:26technological infrastructure with AI .
15:29And this infrastructure takes this
15:31weight off their shoulders . So this
15:33consultant can have their own
15:35infrastructure to help with delivery .
15:37They can , just as they solved their own
15:40pain point with AI , incorporate this
15:43into their product — or rather , their
15:46deliverable . Can you see the power that
15:49this has ? Now , for this to actually
15:51happen , what do you need to have ? You
15:54need to have a well-defined process .
15:58Now , for this step right here , for
15:59choosing the company you’re going to
16:00target : you who are an entrepreneur ,
16:02you who are scaling your operation , or
16:03you who already have a niche , already
16:05have a market . Oh , " I'm generic , I'll
16:06serve every business owner , " that
16:07doesn't work . You will need to niche
16:10down , you will need to specialize , you
16:12will need to , uh , understand the
16:14nuances , the pain points of that
16:16business . You need to dive headfirst
16:18into it . Man , I had success with
16:20General Clans because I was extremely
16:21focused on the insurance market . You
16:23can see that this is an easier path
16:25than heading into the open sea . Open
16:28sea is when you talk to everyone ;
16:30you’ll hardly be able to solve
16:32problems this way . This is the power of
16:34the niche , guys . This is the power of
16:36the niche . If I were you in your shoes
16:38right now , if I were starting a
16:40business , I would understand the market
16:42, the niche , structure a mechanism , an
16:44offer , a pain point , I would solve
16:46expensive pains that the guy is already
16:48feeling , and I would charge based on
16:50potential generated , on how much money
16:52you can generate for that company . And
16:54what does it mean to charge by
16:55potential , right ? Capacity , potential
16:57generated . It’s this right here . Pay
16:59very close attention . This right here .
17:00If I choose a niche , let's take the
17:02simplest example in the world ,
17:04dentistry . And I focus on dental
17:06service providers that generate from
17:10one to ten million . These guys are
17:12already investing a lot of cash , they
17:14already have a budget for what ? For
17:16marketing , for sales , for distributing
17:18other content . So there is a lot of
17:19money on the table . And then you look
17:21at it and say : " Man , I can bring in 5 %
17:24more results , 10 % more results . " This
17:27generates X , 000 more . per month , which
17:31will generate times 12 , plus X , 000 per
17:33year . You just need to charge 10 to 20 %
17:36of this generated result . This right
17:38here is charging by potential ,
17:39potential revenue . You have to focus on
17:41generating results . Why ? Because this
17:44way you aren't just a supplier . You end
17:47up being a partner in that business .
17:48You can scale your operation . So , for
17:50you who want to be an entrepreneur , who
17:52want to transform your operation , start
17:53focusing more on the result , less on
17:55the tool , more on the result generated ,
17:56and less on the service you are going
17:58to execute . And this way you'll be able
18:00to charge for this type of contract
18:03right here : 42 plus recurring , 35 for
18:05setup plus recurring , 72 for setup plus
18:07recurring , 10 for setup plus recurring ,
18:1022 , 8,000 for setup plus recurring in
18:12various niches , like insurance , energy ,
18:15clinics , industry , accounting ,
18:17distributors , and sales . After all , we
18:20are going through a transformation . So ,
18:23all sectors will be impacted , and you
18:27can simply own a sector . Just choose ,
18:31just pick a niche , just set greed aside
18:34and pick a niche , man . It is much
18:36easier to solve a specific pain point
18:38for a niche and generate results than
18:40to try and solve the pain of every
18:41possible business . We are at the best
18:43possible time to be an entrepreneur .
18:45The time is now . Let's go all in ,
18:46there's still time , right ? 2026 isn't
18:48over yet . 2027 is coming and it’s
18:49going to arrive with everything . So
18:50let's get to work .