Full transcript
Don't Start With AI Agents
0:00When I first started learning NAND, I
0:01brute forced my way through the learning
0:03process. And don't get me wrong, in a
0:04year I have learned a lot and become
0:06pretty proficient in Naden. But if I
0:07could start over in 2026, I'd do it
0:09completely differently because back then
0:11I thought the goal was to just build AI
0:12agents as quick as possible. But what I
0:14didn't realize is you can't build good
0:15agents until you understand workflows.
0:18And I think that's where everyone goes
0:19wrong. So in this video, I'll walk you
0:20through exactly how I'd learn Nen and AI
0:22automations in general if I had to start
0:24from scratch today step by step. So
0:26let's get into it. So, if I was starting
0:27from zero right now, the first thing
0:28that I would drill into my head is this.
0:30Do not start with AI. Start with
0:32workflows. Learn the automation
0:33fundamentals before you even think about
0:35building agents. Most beginners skip
0:37past this part because they want to
0:38build AI agents right away because
0:39they're cool and that's what we're
0:41seeing online. But the truth is, you
0:42cannot build good agents if you don't
0:44understand how workflows actually
0:45function. That's essentially trying to
0:46run before you can walk. So, here's how
0:48I would think about the three layers.
0:49You've got workflows. Those are
0:50rule-based, they're predictable, and
0:52they're boring, but in the best way
0:53possible. You know what the inputs look
0:54like, so you know what the outputs will
0:56be, and you can map those variables, set
0:58your own conditions, and it runs the
0:59same way every time. This is classic
1:00[music] business process automation, and
1:02it has already been around for decades.
1:04But it's still one of the strongest ways
1:05to actually produce ROI. Mackenzie found
1:07that standard workflow automation alone
1:09can deliver anywhere from 30% to 200%
1:12ROI in just year 1 with labor cost
1:14savings of 25% to 40%. And most small
1:17businesses still do not have these basic
1:19automations in place. So, I firmly
1:21believe that you could literally
1:22position yourself today as just an
1:23automation agency or an efficiency
1:25agency and build a really solid business
1:27without ever touching AI and drive
1:29massive results for your clients. But AI
1:31automations are then the next step up
1:33because you still have those predictable
1:34workflows, but now you can sprinkle in
1:36some intelligence and some
1:37decision-making. Maybe you just need to
1:38use AI at the end of the workflow to
1:40personalize the email. Maybe you need it
1:42at the beginning to score support
1:43tickets as high or low priority. These
1:45are small controlled decisions inside a
1:47larger rule-based workflow. Mackenzie
1:49also estimates that about 50% of work
1:51activities and processes can be
1:53automated without using AI at all. So
1:55these AI assisted workflows do fit most
1:57use cases that a business will have.
1:58Then finally we have our AI agents which
2:01are the top layer. These systems can
2:02make decisions, reference memory, use
2:04tools and adjust based on context.
2:06They're super powerful, but they're also
2:08much harder to control and they have a
2:09higher likelihood of breaking. This is
2:11where people tend to get lost because
2:12they jump straight into these agentic
2:14workflows before they even learn
2:15variables and JSON data structures and
2:18how a basic workflow behaves. So this
2:19would cause you to get confused, things
2:21would break and then you'd want to quit.
2:22So workflows are deterministic and
2:24they're much more set it and forget it
2:26than AI agents are because AI agents are
2:28nondeterministic. As you have more and
2:30more AI, there's more possibility for
2:32errors which means you need constant
2:34maintenance and upkeep and evaluations
2:35to make sure that the systems are
2:37actually providing value rather than
2:38just becoming a headache. And once you
2:40understand that foundation, you'll want
2:41to learn the core building blocks that
2:43make every workflow actually work.
2:44Everything in NDN comes down to data
2:46coming in and then going out. And once
2:48you understand how the data is shaped
2:49and how it moves, the entire platform
2:51becomes way less intimidating. There's
2:52one thing real quick though I want to
The Transition Curve
2:53tell you guys about, and it's called the
2:54transition curve. In life, whenever
2:56you're trying something new or you're
2:57trying to learn something, you go
2:59through these phases. And it's good to
3:00be aware of them beforehand so that your
3:02expectations are aligned and you have
3:03the highest chance of success. Because
3:05I'm not going to lie to you, when you
3:06start the first time and you go to look
3:07at JSON or setting up an HTTP request or
3:10trying to prompt your agent, you're
3:11probably going to feel overwhelmed. I
3:12know I did. So, the transition curve is
3:14basically the idea that you start in
3:15phase one and you're on the up as an
3:17uninformed optimist because you see the
3:18opportunity, you see people building
3:20cool agents or making money with agents
3:21or whatever it is and you're excited
3:23about that opportunity. But then you
3:24kind of come over this hump and you
3:26become an informed pessimist in stage
3:28two. And this is on the way down because
3:29now you understand the complexities that
3:31go into all of this and you feel
3:32overwhelmed. As you move into stage
3:33three, you hit the crisis of meaning.
3:35And this is where you have a decision to
3:36make. You can either go to stage four
3:37and crash and burn, or you can use that
3:39momentum and go back up into stage five,
3:41which is an informed optimist. [music]
3:43And that's where you want to be. This
3:44isn't just a one-time thing. In the past
3:4512 months, I probably become an informed
3:47pessimist about 17 times. But now that
3:49you understand this whole cycle, it's
3:51much easier to push through the crisis
3:52of meaning and continue on your way up.
3:54So, I just needed to talk about that
3:55real quick before we hop into the next
3:56pieces because everyone feels
3:58overwhelmed when they're getting
3:59started. Anyways, the first thing to
Key Skills
4:00learn is JSON and data types. This is
4:02the language of almost everything that
4:04you'll touch in automation. And at first
4:05glance, JSON might look like code, but
4:07when you actually look closer, it's just
4:08pairs of keys and values. So, think
4:10about online shopping. You click on a
4:12product and you can see color equals
4:13blue, size equals medium, price equals
4:15$99.99. JSON is the exact same thing.
4:18It's just written in a specific
4:19structured format. And once you
4:20understand how you can read it and
4:21navigate it, you stop guessing and you
4:23start knowing exactly what data you have
4:24to work with. Next is APIs and HTTP
4:26requests, which is probably the most
4:28important skill that you'll ever have to
4:29learn in automation. This is how data
4:31moves between different tools. [music]
4:32So if you don't understand APIs, you'll
4:34pretty much always be limited to
4:35whatever integrations that Naden gives
4:37you out of the box. The good news is
4:39Naden has thousands of native
4:40integrations with things like Gmail,
4:41Perplexity, Slack, HubSpot, and so many
4:44more. But once you realize that those
4:45nodes, those native integrations are
4:47actually just pre-built HTTP request
4:49just with a cleaner UI because Eniden
4:51packaged it up all nice for us. But the
4:52point I was making there is once you
4:53realize that, everything starts to click
4:55because you start to understand how you
4:56can connect to platforms that Eniden
4:58[music] does not yet support. You can
4:59open up the API documentation. You can
5:01read about the endpoints. You can make
5:02the request and you can access whatever
5:04you need. And here's a quick pro tip. If
5:05you give something like chatbt or claude
5:07API documentation for any tool that you
5:09need, it can help you set up any request
5:11that you have to [music] make. So it's
5:12really just about getting over that
5:13initial intimidation when you see the
5:14words header authentication. Then we
5:16have web hooks which basically just flip
5:18the flow around. So instead of end
5:20reaching out to another tool, the other
5:22tool reaches out to end and that's what
5:23triggers our web hook. This lets any of
5:25our workflows be triggered based on
5:27real-time events like receiving an
5:28email, getting a new Slack message, or
5:30someone filling out a form on your
5:31website. And finally, you need to
5:32understand logic and error handling.
5:34Learn what an if node does, learn how
5:35loops behave, learn how to route data in
5:37different directions, and understand
5:38what the workflow does when it errors
5:39and how you can change that. This is
5:40what helps you build workflows that are
5:41stable, predictable, easy to improve,
5:43and safe. It also teaches you how to
5:45think about data as it moves step by
5:46step through a workflow. But knowing how
5:48to move data isn't enough. You need to
5:49also understand how AI itself thinks.
5:52And that's where [music] LLMs come in.
5:53An LLM or a large language model does
5:55not know your business. It does not know
5:57your clients. It does not know your
5:58internal processes. At its core, all
6:00it's doing is predicting the next word
6:02that would make sense. This is why you
6:03should never just blindly trust whatever
6:05an AI or an LLM tells you. So, in order
6:07to actually get useful outputs, you have
6:09to learn context engineering. This is
6:10one of the most important skills in
6:12modern automation. You've probably heard
6:13of prompt engineering before. Everyone's
6:15talking about it. And that kind of fits
6:16into this bucket of context engineering
6:18because prompt engineering is telling
6:19the model what to do, but context
6:21engineering as a whole is giving the
6:22model the information it needs so it
6:24knows how to think. These systems are
6:25only really as smart as the data and the
6:27subject matter expertise and real
6:29context that you feed them. So here's a
6:31simple analogy that I like to use. A
6:32system prompt for an AI is like studying
6:34the night before an exam. It helps the
6:35model understand the rules, the tone,
6:37and the structure and maybe some base
6:38knowledge. But good context is like
6:40having a cheat sheet during the exam. It
6:42gives you the exact details at the exact
6:43moment that you need them. So if you had
6:45to choose between studying and having a
6:46cheat sheet, most of us would choose the
6:48cheat sheet. But obviously the best
6:49results will come from doing both of
6:50those things. Well, this is how you
6:52should think about LLM's inside Nitn.
6:54The model's not magic. It's not a mind
6:55reader. It's only as good as the context
6:57that you give it. And once you
6:58understand that, you stop expecting the
6:59model to guess things and you start
7:01giving it information that it needs in
7:03order to perform well. And once you've
7:04got that mindset, the next step is to
The 4 Pillars of Automations
7:05focus on building automations that
7:07actually matter. So that means ones that
7:08bring real results or save serious time.
7:10So think about it like this. Build
7:12systems that run while you sleep, not
7:13systems that sit there waiting for you
7:15to click a button or for you to talk to
7:16them. Because the whole point of
7:17automation is about leverage. You want
7:19workflows that save time without you
7:20being involved. So there are four
7:22pillars that I like to think about that
7:23help you judge whether something is
7:25worth automating. Repetitive,
7:26timeconuming, errorprone, and scalable.
7:28So if a process does not check at least
7:29two of those boxes, it's probably not
7:31something that's worth automating yet.
7:33And obviously the best automations hit
7:34all four. So a good example of this is
7:36when I released the ultimate personal
7:37assistant video on my YouTube channel. I
7:39had thousands of people reaching out
7:40wanting me to build it for them or
7:41customize it for them in some way. And
7:43while I completely get it because it
7:44would be great to have your own personal
7:46AI assistant that you can talk to, but
7:48that type of system only takes action
7:49when you tell it to do something. It's
7:50not constantly running in the
7:51background, at least the way that I
7:53configured it. So, it's really not
7:54creating a ton of leverage. Now, if you
7:55compare that to a workflow that's
7:57actually triggered by real events, like
7:58a new lead submitting a form or a
8:00payment coming in or a new email hitting
8:01your inbox, these systems wake up on
8:03their own. They take action
8:04automatically. They can run all day and
8:06all night long. And that is where you
8:07get to scale. And that's the type of
8:09work you want to focus on at the start.
8:10And this is something that I'm just like
8:11super passionate about. But if you think
8:13about it, let's say you design a system
8:14that saves the business time and grows
8:16the business. And because of all that
8:17time you're saving and all of the new
8:18growth the business is going through,
8:20that system that you built is going to
8:21get used more. So it basically just
8:23creates like this endless flywheel of
8:24value and exponentially scaling return
8:26on investment. And to consistently find
Think Like a Process Engineer
8:28and build those high ROI workflows, you
8:30have to start thinking like a process
8:31engineer. So what I mean by that is
8:33before you even open up and end, I would
8:34sit down, I would map out the process on
8:36paper. Most people just jump straight
8:37into the canvas and start dragging
8:39around nodes hoping that it will
8:40eventually come together. And that's how
8:42you end up with messy, fragile workflows
8:44that aren't modular, that aren't
8:45scalable, and that need tons and tons of
8:47refinement after you kind of push it
8:48into production. This also makes them
8:50harder to explain when you need to hand
8:52it over to a different engineer or when
8:53you need to explain how it's working to
8:55the team. So instead, just start by
8:56thinking like a process engineer. Break
8:58the business process into clear,
8:59detailed steps. Who does what? When does
9:01it happen? What triggers this? Where's
9:02the data coming from? What do we do with
9:04the data? What is the final outcome we
9:05care about? I think you guys get the
9:06picture. And from there, I like to
9:07wireframe it before I actually build it
9:09and ed it in. And this is exactly what I
9:10teach in my course, 10 hours to 10
9:12seconds. If you want to dive deeper into
9:13this, then you can join my plus group.
9:14The link for that's down in the
9:15description. But here's the key idea. If
9:17you can't explain a process clearly on
9:18paper and get alignment with your client
9:20or your team, then there's no way that
9:21you can go automate that process
9:22clearly. It's essentially like you're
9:24dumping out a bag of Legos and then just
9:26tossing away the instructions. And
9:27you're trying to build the car from
9:28memory from the picture that you saw on
9:30the box of the Legos. You could
9:31eventually get something that kind of
9:33works, kind of looks like it, but it's
9:34going to take a lot longer and probably
9:36not be right. So, slow down at the
9:38start, map the process, get the steps
9:39right, get agreement from everyone
9:41involved, and then go into edit end and
9:42build it. That small bit of planning up
9:44front will save you a huge amount of
9:46time and headaches later. I always think
9:47of the a blinking quote. If I had 6
9:49hours to chop down a tree, I would spend
9:50the first four sharpening the axe. So,
9:52once you've got all that figured out,
Testing, Refinement, and MVPs
9:53now it's time to test and refine it in
9:56practice. If I could teach every
9:57beginner one mindset, it would be this.
9:58Your first version will break. And
10:00that's completely normal. You don't know
10:01what you don't know. The goal in the
10:02beginning is to fail fast, learn from
10:04it, and make the system better each
10:05time. And I don't mean just your first
10:07workflow ever. I mean your first
10:08workflow of every process you try to
10:10automate. Every time that I go and build
10:11a new system for a YouTube video or for
10:13me or for a client or whatever it is, I
10:15always get tons of failures and it
10:16breaks right away. But all of that is
10:18data that you can use to make it better.
10:20It's the same reason why Facebook ad
10:21experts or YouTube experts or whatever
10:23type of expert you have, even though
10:24they know what they're doing, they still
10:25split test everything and they still use
10:27all that data and findings to help
10:28continuously iterate in the future. So
10:30that's why we build PC's, proof of
10:32concepts, and MVPs, minimum viable
10:34products. They simply exist so that you
10:35can get something working, even if it's
10:37not perfect. Then you can monitor it and
10:38see where it breaks and fix those weak
10:40spots. In fact, you should honestly try
10:42to break your own workflows on purpose
10:43as much as you can. Push them to their
10:45limits, feed the edge cases, and just
10:46see what happens. Because the more
10:47weaknesses that you find early on, the
10:49stronger the final system will be. And a
10:51major part of this is actually tracking
Importance of Tracking & Logging
10:52and logging. So every workflow that you
10:54build should have some sort of audit log
10:55on every execution. These will be stored
10:57in nadn, but it might not be permanent
10:59based on your setup. So, if you can have
11:00every execution feed into a Google sheet
11:02or an air table, that's really going to
11:04help you because you can find patterns
11:05and those failures, you can spot errors,
11:07and you can build guard rails that
11:08protect against those patterns so that
11:10they don't happen again. And your job
11:11isn't to build something once and then
11:12just walk away. Your job is to build
11:13something stable that stays working over
11:15time. And remember, of course, the more
11:17AI [music] that you have in a workflow,
11:18the more that you need to monitor it.
11:20New chat models come out, APIs update,
11:22and then releases new nodes, new
11:23versions. AI does not behave the same
11:25way forever. So stay [music] close to
11:26your systems, run regular checks, and
11:28make small improvements as things
11:29evolve. That is how you build
11:30automations that truly last. And while
Escaping Tutorial Hell
11:32you're learning and building, avoid
11:33falling into one of the biggest traps
11:35that slows everyone down. They get stuck
11:36in tutorial hell. They spend all day
11:38watching videos, taking notes, and
11:40consuming content, but they never
11:41actually build anything. You cannot
11:42learn automation by just watching
11:44someone else click buttons. You have to
11:45go and get your hands dirty in NN or
11:47whatever automation platform that you
11:49want to use. So [music] follow the
11:50tutorial, but then rebuild it yourself.
11:52Break things, debug them, try different
11:53variations. This is where the real
11:54learning happens. After a while, you'll
11:56notice something interesting. About 90%
11:58of all workflows will rely on the same
11:5915 or so core nodes, and most errors
12:02fall into the same handful of
12:03categories. Once you master those, you
12:04can build almost anything with
12:06confidence. I even made a full video on
12:07those exact core nodes that I use after
12:09building hundreds of workflows. And I
12:11will link it right up here so that you
12:12can check that out. And once you know
12:13those nodes well and you start to build
12:14consistently, things begin to click.
12:16Automation becomes pattern recognition.
12:18When you hit an error, just try to
12:19understand how to fix it yourself before
12:20you go into a community forum. And then
12:22when you fix it, make sure you
12:23understand why what you did got rid of
12:25the [music] error. That way when it pops
12:26up again, because it will, trust me, you
12:28know exactly where to look and how to
12:29make the workflow green again. And each
12:31time those patterns come up, you just
12:32get faster. [music] So avoid tutorial
12:33hell and get your reps in. The more you
12:35build, the better you get. And when you
Selling Automation & ROI
12:36finally hit that point of building with
12:37real confidence, the next logical step
12:39is turning what you've learned into
12:40something that you can actually sell. So
12:42if your goal is to build a business with
12:43automation, then you need to learn how
12:44to build systems that people will
12:45actually pay for. And the key to that is
12:47learning to speak in terms of ROI or
12:49return on investment, not [music] in
12:51terms of tech. Clients don't care about
12:52all the tech jargon, the JSON, the
12:54nodes, or how clever your workflow is.
12:55They really care about three things:
12:57time saved, money saved, and better
12:58quality work. And sometimes I also say
13:00focus, but that kind of gets looped into
13:01all the others. So, keep [music] things
13:03simple. Start with MVPs that actually
13:04solve a clear problem. Before you ever
13:06talk about AI agents or voice agents,
13:08make sure you can build something
13:09predictable that delivers measurable
13:10value. You understand the value because
13:12you have been building in the space for
13:13a while, but your clients are not in
13:15this world every day. It's your job to
13:16explain the value to them in a way that
13:17makes sense to them. [music] And this
13:18starts before you build a single node.
13:20You should be able to clearly
13:21communicate the business impact of any
13:23system. What time it saves, what labor
13:24cost it removes, what errors it reduces,
13:26what scale this unlocks. And when you
13:28can actually speak in those terms,
13:29people [music] will understand why the
13:30automation matters. And then, super
13:32important, once the system is live, you
13:34have to collect data. You have to track
13:35how often it runs, how much [music] time
13:36it saves, and what outcome it produces.
13:38Because after a few months, you can then
13:40show them real numbers. And that's how
13:41you build trust. That's how you earn
13:43long-term relationships. You also need
13:44to use all of that data for your case
13:46studies. So, if you're not tracking it,
13:47you're missing out on tons of new
13:48business. And just wanted to stress this
13:49one more time. Your job is not only to
13:51build systems that work. Your job is to
13:53also communicate the value clearly and
13:54prove the value over time. And that's
13:56how you level up from being just a
13:57builder or a developer to being a
13:59long-term business partner. And if you
14:01follow that road map, you'll skip years
14:02of trial and error and go from building
14:04simple workflows to launching full-on AI
14:06systems that people will happily pay
14:07for. But anyways, that's going to do it
14:09for this one. If you enjoyed, you
14:10learned something new, please give it a
14:11like. Definitely helps me out a ton. And
14:13as always, I appreciate you guys making
14:14it to the end of the video. I'll see you
14:15on the next one.