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How to cold approach women (you don't)

Marcus Hullaster · 2,268 words · 11 min read

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0:00How do I cold approach? Stop [ __ ]

0:01cold approaching. You don't understand.

0:03But this puts you at an instant

0:04disadvantage. You cold approaching is

0:05just you pursuing her. How are you going

0:07to attract a woman if you're the one

0:09pursuing her? The point is you get her

0:11to pursue you. And so you think that's

0:13done by you pursuing her. This is the

0:14thing. You guys spend hours cold

0:18approaching and learning pickup lines

0:19and all this [ __ ] [ __ ] that all

0:20these other [ __ ] idiot dating coaches

0:22tell you. And all of it is [ __ ]

0:23What you need to do is understand how to

0:25attract a woman, not how to pursue a

0:27woman. Because the pursuit of a woman

0:29does not involve attraction. So this is

0:32the thing. You can only pursue something

0:33that is above you, in front of you,

0:35ahead of you. And so the second you

0:36pursue her and you ask for a number,

0:38what happens is is you establish that

0:40she is more valuable than you. And

0:42there's a guy in her life that isn't

0:43pursuing her and she's automatically

0:45going to disqualify you because she

0:46finds that man more attractive. Now, you

0:47might get lucky if this guy in her life

0:50doesn't exist. And so she might give you

0:51the number, but you still start off on

0:53the wrong foot. And the game is just

0:54very difficult. And this is a game

0:55that's just a waste of time, a game that

0:57you don't want to play. Instead, you

0:59could use that time trying to figure out

1:00all these pickup lines and all this

1:02[ __ ] with which by the way doesn't

1:03work. It doesn't change anything. You

1:05could use that time to instead

1:08better yourself and become a man that

1:10women pursue. Women chase. Cuz look,

1:11this is the thing. If you don't spend

1:13all your time focusing on yourself,

1:15she's not going to focus on you. Women

1:16don't focus on men who focus on them.

1:18They focus on men who are focusing on

1:19themselves. You want her to focus on

1:21you, focus on yourself. you focus on

1:23her, she's going to focus on another

1:24man. This is what it is. You got to

1:25understand this. And so, you already

1:27start off on the wrong foot by just

1:29pursuing her, trying to get her number.

1:31Because if you got laid all the time,

1:32right? This is the thing. You got to

1:33understand what is attraction based off

1:35of, right? How many options you have,

1:37how easily you can get laid demonstrates

1:39that you're valuable, which increases

1:40your attraction. So, you got to

1:41understand for you to be attractive in

1:43her eyes, you got to not care. Meaning,

1:45you don't care to walk up and ask for

1:47the number. So, now guys are going to

1:48ask me, "Well, this how do I meet

1:49women?" You don't. You don't meet. You

1:52don't meet women. You don't. You wait

1:55and wait and you play the long game and

1:57you become this man that's

1:58irreplaceable. And then you realize that

2:00women come to you and now you win twice

2:02because now you've achieved all your

2:03goals and dreams. You have the future

2:05you always wanted. You have the purpose.

2:07You have the life you want to live.

2:08You've retired your parents. You've

2:10taken care of. You can take care of the

2:11people you love. And now women just

2:13naturally gravitate towards you because

2:14you have all the things that the women

2:16want. This is what it is. You want a

2:18woman to love you. You want a woman to

2:20love you. Do you understand? And so if

2:23you want a woman to love you, this

2:24doesn't just come out of the blue like,

2:25"Oh yeah, she's just the right one and

2:27so she loves me for me and behi besides

2:29my money and what I've achieved." No,

2:31that's wrong. Because a woman can only

2:33love you for who you are on paper. Your

2:36money, how you look, your physique, the

2:37way you act, your confidence, that is

2:39who you are. A lot of guys are like,

2:40"That's a gold digger." No. Because if

2:41you're not giving her the money and you

2:43just are the money, that's not gold

2:44digging. She doesn't get anything out of

2:45it. Sure, she gets to live a life that's

2:48more abundant and she gets to live a

2:49life where she gets to travel and she

2:51gets to have a better life than if she

2:53was with a broke [ __ ] That

2:54doesn't make her a gold digger though at

2:56all because that is you. You are the

2:58money you make. Okay? And the only guys

3:00that are insecure about this and they're

3:02like, "Well, I want to meet a girl that

3:03that I want to find a girl before I get

3:05rich." These are the guys that are

3:06insecure in themselves. Okay? These are

3:09the types of dudes that the money makes

3:12them. They don't make the money. You

3:13understand? You make the money. The

3:15money doesn't make you. And so if you

3:17make the money, the money is you. You

3:19are the money. You are the [ __ ]

3:21money. And you are your physique and you

3:23are your confidence. You are all these

3:25things. And a woman falls in love with

3:27you because of all these things because

3:28that ensures that she can survive. See,

3:30your resources and your values directly

3:32correlated to how attracted she's going

3:34to be to you and whether she's going to

3:35love you or not. Because see, what love

3:36is is oxytocin and serotonin release.

3:39It's a reward system for a woman

3:40choosing the right partner. And she's

3:43only going to choose the right partner

3:44if that partner, right? And she's only

3:46going to feel that reward system if

3:48she's choosing a partner that is worth

3:49sacrifice. Because what is love? Love is

3:52a reward system for a woman's sacrifice,

3:54right? Or for an individual sacrifice.

3:56Of course, it applies to men as well. So

3:58what love is, right? Think of the two

3:59people you love the most in life and

4:01think of the two people you would

4:02sacrifice the most for in life. It's the

4:03same two people. And that's what love

4:05is. Love is sacrifice. You would

4:06sacrifice more for somebody else because

4:07you love them more. That's it. And so

4:10you have to become a valuable man. You

4:11have to become a man of value because

4:13guess what? She will only sacrifice for

4:14a man that is worth the sacrifice.

4:17And you need to understand this. It's

4:18all transactional. All these fairy tale

4:21[ __ ] stories that you hear all the

4:22time. Yeah. It's just about finding the

4:24right one that comes from the right

4:26background and you guys align and all

4:28this stuff. Nope. Nope. Because let me

4:31tell you, you know the funny part is a

4:33lot of guys are going to be, "Well, Tom

4:34Brady, he's valuable and he got cheated

4:36on." Well, let me tell you something

4:36about Tom Brady. He got married. And

4:39when you get married, you just show the

4:40woman how much you care. And guess what?

4:41Guess what kind of man cares? A man

4:42who's low on options. And a man who's

4:44low on options is a man who is now

4:45perceived as low value even if he isn't.

4:48And so this is the thing. Why? Because

4:50when you get married, you're focusing

4:51everything on the woman. She's your

4:52life. She's your everything. You want to

4:54commit to her. You commit to a woman

4:55instead of God or your purpose or your

4:57future or yourself. That's when you lose

4:58the woman. He lost the woman by

5:00committing to the woman because now he's

5:02unsafe. If he's so vulnerable and he's

5:04so emotionally manipulated that he's

5:06going to give all of his assets, he's

5:08going to sign this piece of paper that

5:09gives up all the leverage because he

5:11loves this woman so much. He's that

5:12emotional, that's not logical at all,

5:13right? If there's nothing logical about

5:14it, that means you're an unsafe man

5:16because you make emotional decisions.

5:18So, he might have all that value, but

5:19how long is that value going to last?

5:21Because he's emotional. What if tomorrow

5:22something happens in his business and

5:24because he's emotional and he doesn't

5:25feel like showing up, he screws

5:27everything up and now he loses the

5:29money. So this is how she tests to see

5:30if you fall weak to her to see if you

5:32would fall weak to other things. Are you

5:33going to fall emotionally weak to other

5:35things and that's what allows her not to

5:37only see okay fine she measures your

5:39value but she also needs to see if

5:40you're going to be able to retain that

5:42value through whether you're logically

5:45if you operate based on logic and

5:47whether you're calculated. Otherwise if

5:50you're not logical and you're not

5:51calculated you might have all the value

5:52but that doesn't make you attractive.

5:54That that's not the golden rule. This is

5:55what the red pillars is going to tell

5:56tell you. Oh you just got to have all

5:57this money. But let me tell you, you

5:58hold her hand a little bit too long. You

5:59go too weak for her. You marry her, it's

6:01all done. It's all down the drain.

6:03Because guess what happens? She looks at

6:05you and she goes, "But you're emotional.

6:08You're emotionally weak. I got you to

6:10commit. I got you to go emotionally

6:11weak. I got you to sign a piece of paper

6:12that is illogical and you just did it

6:14because you don't want to lose me and

6:15you feel like you found something here

6:16and you're insecure." That's it. You

6:18don't need to marry a woman.

6:20And the day you understand this, the day

6:22you understand that there is a structure

6:23and there is a system and there is a

6:24calculation that is constantly going on

6:26in her head and just getting married to

6:27her and committing to her and being with

6:28her for 10 years, it never goes away.

6:30Let me tell you, you know, grandpa sits

6:31in front of the couch and grandma still

6:33bothers him about [ __ ] all the time

6:34because the tests never stop. But you

6:36see, grandpa, he's already in a natural

6:37state of a lack of care. He doesn't

6:39care. He just wants to watch his TV.

6:40He's just going TO YELL AT THE HE'S JUST

6:41GOING TO YELL AT THE TV. HE doesn't

6:42care. He doesn't care. He don't give a

6:45[ __ ] OH, DIDN'T SCORE A [ __ ] THAT'S

6:48IT. THAT'S ALL HE CARES ABOUT. THAT'S

6:49WHAT GRANDPA cares about. That's You got

6:50to be grandpa. Be grandpa. Just stop

6:52giving a [ __ ] about everything.

6:54Grandma's bitching about something. She

6:55complain about something. Doesn't

6:57matter. Grandpa don't care. Grandpa's

6:59just focused on the football game.

7:01Grandpa always has something that he

7:02likes more than her. Something that he's

7:04prioritizing over her. And that's why

7:06grandpa lasted so long. Be grandpa. You

7:10don't care to make anything work. You

7:12don't care to save the relationship. You

7:13don't give a [ __ ] about any of these

7:14things. You just exist. And if she wants

7:17to end things, fine. Thing is, that's

7:19how you keep her. You guys have to

7:21understand this. It is all

7:22transactional. It is all this specific

7:25system and calculation that goes on her

7:27in her head. And if one day, let me tell

7:29you, if one day you decide, oh, well,

7:30because I've known her for so long and

7:32we trust each other. Nope. Promise you,

7:35hold her hand a little bit too long,

7:36tell her how much you love her a little

7:37bit too many time, a few too many times,

7:38go emotionally weak for her, commit to

7:40her, doing a logical decision like

7:41getting married and watch attraction

7:44start to fade. You know, they always

7:45say, "Yeah, the honeymoon phase faded."

7:46Yeah, because you're an idiot and you

7:48committed. You want the honeymoon stage

7:50to last forever. Never give her a

7:52commitment. Just exist. And so that's

7:55why cold approach doesn't work. Because

7:56with cold approach, you aren't just

7:57existing. You're walking up to her and

7:59you're pursuing her. And you have to

8:00understand this because what this

8:02triggers in her mind is, "Oh, he doesn't

8:04get laid. He doesn't get enough from

8:06other women. So, he wants to come up to

8:07me and he wants to pursue me."

8:10>> See, this is the thing. I'll tell you

8:12this to end things off. cold approach

8:14just to grow your boss, just to become

8:15more confident. Just become more

8:17comfortable talking to women. So, cold

8:18approach, but not as an optimal way to

8:20meet women ever. Don't ever look at it

8:23as an optimal way to meet women. That's

8:25it. That simple. Use it as a way to grow

8:27your confidence, but for nothing else.

8:29You do it when it's convenient. Let's

8:30say you're out and you saw a girl that

8:32you like, fine, walk up to her. But to

8:33go out of your way to go sit at the mall

8:34with your buddies, the cold approach is

8:36ridiculous. Never do it ever. You need

8:39to understand how to just get yourself

8:41to a point where you are so valuable.

8:43You existing is enough. And that's how

8:45you attract women.

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