Full transcript
0:00One of the ways that I believe people
0:03express their [music] appreciation to
0:05to the rest of humanity is to make
0:08something wonderful.
0:09>> And we are calling it
0:11iPhone.
0:13>> And put it out there. Today Apple is
0:16going to reinvent the phone.
0:18>> Take something you've seen before. I
0:20love it, I respect it, and I'm going to
0:22deliver the goods, but I'm also trying
0:24to reinvent it in a way. You do it in a
0:26much different way you've ever seen
0:27before.
0:28>> I mean, you know, we live in a time
0:30where kind of anyone can make anything.
0:31You don't have to worry about [music]
0:32like being making something no one has
0:35ever made in the history of life. Just
0:36make exactly what you want to make, but
0:38try to make it your own.
0:40>> Every time you sit down to make
0:42something cool, your brain instantly
0:45[music] hits a brick wall. You convince
0:47yourself that unless your idea is 100%
0:49brand new, revolutionary, or never seen
0:52before,
0:53it's trash. So, you overthink. You shoot
0:57a simple [music] 3-second clip five
0:59different times, lose your mind digging
1:01for the right music, and end up letting
1:03your idea get buried away. [music] We're
1:06all terrified of being called a copycat,
1:08but the funny thing