Full transcript
0:00Alex Hormozi runs a portfolio of
0:02companies that drives over $200 million
0:04per year. And whether you agree with
0:06everything the guy says or not, his
0:08Facebook ad strategy is something that
0:10should be studied. Because the
0:12principles that he teaches and executes
0:14behind the scenes are the same ones that
0:16you should be applying to your Facebook
0:18ad strategy in 2026. The strategies that
0:21I'm going to break down in this video
0:22are the same strategies that we're
0:24applying for the over 100 brands that we
0:27work with right now at The Moonlight
0:28Ers. And while Alex Hormozi has
0:30thousands of videos, nearly impossible
0:32to watch them all, over the last month
0:34me and my team have deduced down these
0:36principles to three core strategies that
0:39you can follow.
0:40>> If you have a chick in the ad, you'll
0:42get more chicks. If you've got a black
0:43dude in the ads, you'll get more black
0:45dudes. If you got old guy, you'll get
0:46more old guys. If you talk about
0:47Christian stuff with a cross behind,
0:48you'll get more Christian people. So,
0:50just make sure that your message matches
0:53the prospect that you're trying to
0:54reach. Who you actually talk about in
0:57your ad has a direct relationship to who
0:59the ad is shown to. You don't need to
1:01focus on targeting as much as you used
1:03to. You need to focus on the content
1:05that you create to target the avatar for
1:08you.
1:08>> And so, it really should be more than
1:09ever value per second, and then with an
1:12extra slice of avatar. And what
1:14Andromeda did was amazing and terrible
1:16at the same time. So, it was amazing for
1:18consumers, it was amazing for
1:19advertisers, but it's a double-edged
1:20sword. And so, what Andromeda basically
1:22did was, how can we make the news feed
1:25as valuable as possible, which is always
1:27what Meta's going to try and optimize
1:28for, right? You'll notice that more and
1:30more ads are niche specific in general,
1:32right? And so, it's like it's
1:34sub-segmented down. So, if you have a
1:36plumber who's, you know, wearing his
1:38plumber stuff, doing plumber things, and
1:39you're talking about plumbing stuff,
1:40it's going to get shown to plumbers,
1:41right? Now, the upside is, because the
1:43targeting gotten so much better, your
1:45cost per result is going down. So,
1:48effectively what Alex is talking about
1:50is right on my screen here. Facebook ads
1:51used to work in a way where you would
1:53have your audience and then create a
1:54bunch of ads for that audience, even
1:56targeting that audience specifically
1:57through interest-based targeting. It
1:59then shifted to a concept/avatar
2:02focused algorithm. The concept itself
2:05matches to the audience. Another way to
2:07think about this is you have an avatar
2:09and a template or an angle that actually
2:11creates the concept that matches to the
2:13audience. So, when you call out the
2:14specific avatar, it targets the audience
2:17directly. Put into actual practice, you
2:19might have an example like this where
2:21you have two different marketing angles
2:22from the same brand targeting completely
2:24different avatars. One that's for better
2:27poop, better digestion, and the other
2:29one that is for keeping your hair thick
2:31and full. Totally separate problems
2:33solution from the same exact product.
2:36And so, I'm a part of Alex Hormozi's
2:38private group for $1 million plus
2:40business owners. And I posted my full
2:42take on Andromeda. And before I break
2:44this down, which I will in a second,
2:45note that the man himself replied and
2:48gave me the stamp of approval. So, just
2:50like Hormozi mentioned, Andromeda is the
2:52for you algorithm. The algo curates
2:55content to specific people, which are
2:57avatars. Those avatars are specific
3:00people that your ad is for. Every avatar
3:03has a problem and your product is the
3:05solution. So, your job to beat this
3:07algorithm is to define your problems,
3:09define your mechanism, which is why your
3:11product works, and then build concepts
3:14which are avatars and templates put
3:16together, and then eventually create
3:18iterations on the best performing ads.
3:20Here's what Hormozi has to say about
3:22iterations.
3:23>> Who's running ads to their stuff? Can I
3:24get a hands real quick? Okay, so about
3:26half of you.
3:27You obviously you probably already seen
3:29this. You need to make way more ads than
3:30you did before and you have to do way
3:31more segmented in your audiences in
3:33terms of your call outs and your
3:34messaging than you did before. So, if
3:37you have instead of making one ad for
3:39plumbers, make 10 ads with slightly
3:41different slices of plumbing. Like you
3:43want to get as niche as you possibly can
3:44cuz your cost per result is going to go
3:45down, which is a good thing, but you're
3:46going to have to burn through more of
3:47it, but that's the nature of the game
3:48now. So, precisely what Hormozi is
3:50saying is you find an angle, you find an
3:52avatar, and then you go deep on that
3:54avatar. So, you go horizontal first, and
3:56then you go very deep on that one thing
3:58that really works. These are called
3:59iterations, and we can see that right
4:01here through Groom's. Just in the
4:02example I gave you before, when we look
4:04at healthy hair, right? This is an ad
4:06angle targeting a very specific avatar,
4:08and then we have a bunch of different
4:10iterations. So, for example, we have
4:12male and female, similar assets. Then we
4:13just have a bunch of different angles
4:15showing more and more proof, and if you
4:17go into the Groom's ad library, you'll
4:19see thousands, literally thousands of
4:21ads targeting these specific angles. And
4:24the way that advertising is moving in
4:25general, it's going to be about
4:26hyper-personalization. So, with AI, you
4:28can create way more permutations much
4:29faster, and so I think we're going to
4:31have personalization at scale, and
4:33that's 2026. So, let's break this down
4:35another way and why this is important.
4:36I'm going to show you some numbers here
4:37as well, because this is going to tie a
4:39lot together. Basically, when you have
4:41different concepts, those match to
4:42audiences. We can call these concepts,
4:44we can call these avatars, we can call
4:45these angles, it's all relatively the
4:47same thing for the sake of this
4:48conversation. And let's say one of your
4:50ads that you created was from Nike, and
4:52it was a pair of shoes. If you figure
4:53out that this ad in particular works
4:55very well, your job is then to create a
4:57bunch of different iterations of this
5:00ad. It doesn't mean you just take the
5:01same shoe and you slap a different
5:03headline on top of it, but it does mean
5:05that this angle, maybe the shoe, maybe
5:07the style, maybe the tone, something
5:09works about it, you need to go deeper on
5:11it. The second thing that we need to
5:12understand is that when we actually look
5:14at the ad accounts performance, things
5:16are going to differ based on different
5:17avatars. For example, some angles
5:20{slash} avatars are going to be more
5:21scalable than others. Now, old school
5:24Facebook would favor the highest return
5:25on ad spend, but then your results would
5:27fall off a cliff. So, what winds up
5:28happening in new school Andromeda era
5:31Facebook is that each angle drives
5:33different performance. So, let's just
5:34say number one up here can spend $100 a
5:36day at a 5x return on ad spend. This
5:39angle as a whole could spend 100 bucks
5:41at a 5x. Number two could spend $1,000,
5:44and it could do so at a 4x. Number three
5:47could spend 10k a day, but it can only
5:50do so at a two. And the number three and
5:52the bottom one down here could spend
5:54$500 a day, and it could do so at a 3.5.
5:58Now, your gut is naturally going to be
6:01to say, I want to spend all my money on
6:03the $100 at a 5x. Of course, like we
6:06want that. We do want higher returns
6:08generally speaking. But what is actually
6:10relevant for the business today is to
6:11understand that each of these are
6:13exclusive from one another. So this
6:15angle here are not interfering with this
6:17angle here or this angle here. These are
6:19separate because everything is broken by
6:21avatar. So instead, as long as the angle
6:25or the avatar or the concept as a whole,
6:27as a collective, are driving above your
6:30return efficiency metric that you need.
6:32Like if it's ROAS, you need a 2x ROAS or
6:34higher. As long as it's driving above
6:36that efficiency metric, then you keep it
6:38active, you keep it running. So we could
6:40stack angles, we could stack avatars.
6:43That's exactly what Groom's does. You
6:44could look at any major retailers ad
6:46account right now, is exactly what
6:48they're doing. Now, you've probably
6:49realized you need to create a lot of
6:51creative in order to scale, find
6:53different avatars, and ultimately keep
6:54your efficiencies relatively stable. You
6:57could keep your account stable, meaning
6:58not spend with a low amount of ads, but
7:01if you really want to scale, you need
7:02more creative. So here's one of the ways
7:04Alex Hormozi is actually taking his
7:06organic content and turning it into ads.
7:08>> We pump out 450 pieces or whatever it is
7:10of content per week. And you know what's
7:12really cool, is the algorithm will just
7:13tell you which of these are the best and
7:15most interesting. And so then what we do
7:17is we take those things and then just
7:19run them as ads. Take the ad or take the
7:21content and then just just literally put
7:22an overlay. Just put a banner that says
7:24like click to grab a thing like it
7:27people get it. If the thing was good,
7:29they're like, that was good. I'll take
7:30the action that the bad platform, you
7:32know, allows me to take right now. So
7:33this is a typical creative flywheel.
7:35This is what we implement for most of
7:36the brands that we work with. And this
7:38is what Alex Hormozi recommends to do.
7:39He He recommends to short line the
7:41creative process instead of looking at
7:43your winning ads and your competitors
7:45winning ads to create new ads. You also,
7:47in addition, take your organic winners
7:49and just drop them right into your ad
7:51account, wait, analyze, and then cook up
7:53more winners. So, the whole process now
7:55changes a little bit. You go from
7:57looking at your competitors, looking at
7:59your winning ads, creating ads from
8:01those, waiting, analyzing, and then
8:03having the cycle repeat, repeat, repeat
8:05to inserting organic winners in the
8:07process as well. And the cool part about
8:10organic winners is that they're already
8:11semi-proven. Now, don't forget to get a
8:13little advance on stuff like this. Use
8:15minimums and maximums to make sure that
8:17every ad gets adequate testing spend.
8:19And don't allow organic viral content to
8:22take up too much of your ad account
8:23spend that's not actually driving the
8:25return that you need. By the way, if
8:27you're finding this valuable, let me
8:28know in the comments below which of
8:30these strategies you're going to
8:32implement first. I read all the comments
8:34and I'll try to reply with some
8:35strategic advice as well. Okay, now
8:36you've got the framework. You understand
8:38the core principles that Alex Hormozi is
8:40following to actually build out his
8:42businesses for his massive portfolio
8:44company. But knowing the philosophies is
8:47just a fraction of the battle. Now, you
8:49need to implement these strategies. So,
8:51if you want to see the full robust setup
8:54that we use here at The Moon Lighters
8:55that we call the M4 method for actually
8:58setting up your campaign structure,
9:00going through creative strategy, and
9:01everything in between, click on this
9:03video right here to go through
9:05everything A to Z. That is all for
9:07today's video. As always, let me know if
9:09you got value out of this and I will see
9:10you very soon.