Full transcript
Who is James Scholz?
0:00during Co I would stream for 12 hours a
0:03day and study for 10 hours um which
0:06seems kind of ridiculous to a lot of
0:08people but to me it wasn't that
0:10ridiculous you know what finally worked
0:12for me was what's up welcome back to the
0:14channel if you're new on the channel I
0:16make videos to help you optimize your
0:17life every so often I get to do these
0:19interviews where I can interview High
0:20performers and outliers so that you can
0:22Implement their strategies into your own
0:24life so previously I interviewed Ru Yom
0:27who you might be familiar with but this
0:28time I'm interviewing James Schultz
0:30who's a super unique productivity
0:32YouTuber during the pandemic he actually
0:34live streamed himself studying for 12
0:36hours a day every single day for over a
0:38year and he wasn't just scrolling on
0:40YouTube you could actually see what was
0:42on his computer which I don't think
0:43anybody else has done on YouTube like
0:45there are streams where you see people
0:46working or study with these streams but
0:48I don't think there's anybody that
0:49actually showed proof that they were
0:51actually studying for 12 hours a day for
0:53over a year and you can see that all on
0:55his channel one thing that makes him
0:57super unique as a productivity YouTuber
0:59is that he likes to use all this retro
1:01Tech not only does he use a dump phone
1:03but he also uses a retro looking
1:05computer and camera and when you watch
1:07his videos it just looks like it's some
1:10other period of time it feels like
1:11you're being transported to a different
1:13era in the podcast I got to ask him
1:15about his personal productivity routine
1:17his philosophy on building discipline
1:19breaking social media addiction
1:21journaling and even building a YouTube
1:23channel I'll have time stamps of
1:25everything we talked about if you want
1:26to skip around but hope you enjoy the
1:28podcast all right James uh can you give
1:30us a quick background of who you are and
1:31where you're at today yeah man uh my
1:34name is James Schultz uh I'm primarily
1:38known online for my YouTube channels I
1:40have a few uh probably too many but uh I
1:44recently well not recently I finished
1:48University uh graduating with a degree
1:50in computer engineering and I'm
1:52currently kind of just doing my own
1:54thing uh I graduated and then drove
2:00around America for like two months and
2:03then drove to Canada and then was in
2:06England for a long time shooting a movie
2:08and now I'm back and I'm just kind of
2:11playing a lot of sports and working out
2:13and reading a lot so and focusing on my
2:16own companies you know outside of
2:19YouTube nice yeah definitely want to get
2:21into all that but yeah one of the things
What James’ daily productivity routine looks like
2:24I'm curious about like on your channel
2:25you talk about productivity and digital
2:28minimalism and you've also like shared
2:31different parts of your routine like
2:33there was a period where you woke up at
2:343:30 a.m. and there's a period where you
2:37worked for like 12 hours a day so I'm
2:39really curious like right now what does
2:40your daily routine look like these days
2:42like when do you wake up how much do you
2:44work and what are you optimizing
2:46for yeah so just to if you guys didn't
2:50know um I used to wake up pretty early
2:53like 333 a.m. uh during Co I would
2:57stream for 12 hours a day and study for
3:0010 hours um which seems kind of
3:03ridiculous to a lot of people but to me
3:05it wasn't that ridiculous you know I was
3:07working as a undergrad researcher doing
3:10four
3:10hours 20 hours a week and then studying
3:13Japanese two hours a day and then
3:15listening to lectures as a computer
3:18engineering student that takes up a fair
3:19amount of time doing readings doing
3:21homework so at least to me like 10 hours
3:24didn't seem that unreasonable of you
3:26know studying but I guess that's what
3:28people know me for now um nowadays my
3:31routine is a bit different that I'm
3:33graduated
3:35uh things are like in lockdown and my
3:40workout schedule is a bit different and
3:42I've found that um waking up at the same
3:46time every single day including the
3:48weekends for me is rather important um I
3:51know there was a period of time where I
3:53was like mad addicted to energy drinks
3:56and I would drink energy drinks at like
3:58or coffee or caffeine in general at like
4:011: p.m. and it would kind of wreak havoc
4:03on my sleep schedule so um nowadays
4:07having that consistency of waking up at
4:09the same time for me is really important
4:10and for me the most sustainable time to
4:12wake up is about 5:00 a.m. so um it's
4:15like about 5 to 9 is waking hours for me
4:18and uh wake up do a fair amount of work
4:21this routine is based around the um
4:24Haruki mirami daily schedule uh where he
4:28wakes up at like starts working at 4:00
4:30for like 6 hours until 10:00 then goes
4:33on like a 10 km run or something like
4:35that and then just listens to music and
4:37does it the rest of the day uh chills
4:39the rest of the day but uh yeah so I'll
4:42wake up uh work work out eat lunch
4:45shower and then spend the rest of my day
4:48uh how I please which in general is kind
4:51of more productivity oriented um read
4:54books listen to music which I guess is
4:57more of like a Leisure activity I play a
4:59lot of sport actually nowadays um I play
5:02bedington I climb a lot I'm on like a
5:04volleyball team with my homies and I run
5:07a lot and I LIF weights a lot so is
5:09there something specific that you're
What James’ is working towards currently
5:10optimizing for right now or just overall
5:13this
5:14routine so it's I'm kind of in a weird
5:16period of my life where I'm trying to
5:19work on becoming like um I'm working on
5:22my acting career cuz I feel that as like
5:25my next big Venture but my credentials
5:28like I have a deg in computer
5:30engineering so I kind of have to wait
5:32until this movie comes out that I'm
5:34working on to kind of solidify my like
5:37credentials and in between that period
5:39of like waiting for this film to come
5:41out um I've just been kind of focusing
5:43on like
5:46developing good routines that I can fall
5:48back on when things get a bit crazier in
5:50my life is that a movie that you are
5:52making or you're part of somebody else's
5:55movie um I'm acting in it so it's
5:57someone else's movie oh that's cool
6:00yeah it's been in the works for like a
6:01year now I think it's finally close I
6:03can't say much more because the press
6:05release isn't out but I'm I'm really
6:06excited for it with this routine like is
6:08this a result of having tried many
How James lives off of passive income
6:10different productivity routines like
6:11what are some productivity advice that
6:13you find actually is really
6:15helpful I find that most advice isn't
6:18very helpful um and it really depends on
6:20a lot of contexts like I wouldn't
6:22recommend my routine to like a father of
6:26six in like right you know for for me
6:29this is what works um I'm like a fairly
6:32young dude and I have at this point in
6:34my time at this point in my life you
6:36know a lot of free time and I like live
6:39off of passive income so there's a lot
6:42of freedom for me yeah and my routin is
6:45based on like a lot of people who live
6:47off of passive income you know yeah um
6:52so Hari
6:53Mami
6:55um of course and I guess a few YouTubers
6:58I would say have
7:01I have a similar routine to
7:04them I guess like kind of getting into
7:06that passive income how did you actually
7:08build that passive income like what are
7:10your passive income yeah stre I don't
7:13know if you've read uh the almanac by
7:15Naval Ravi K oh yeah that's that's one
7:17of my favorite books yeah you know that
7:19part where he talks about like books
7:21Code Media and uh videos or something
7:23like that yeah so I'm working on
7:25building those four strings and I would
7:27say that I have videos and media down
7:30pretty well but I'm working on the the
7:32movies and the code part at the moment
7:35so that would be YouTube right like with
7:37a media YouTube yeah and
7:41um I think I want to expand a little bit
7:43but I'm trying to figure out what I
7:46exactly want to expand to um I'm a Onan
7:50team here so I can kind of explore as I
7:53please and there's not really much of
7:54like a financial incentive to make
7:57profits immediately so I can experiment
7:59right yeah one thing I'm also curious
8:02about I want to talk to you about is
How he broke his YouTube addiction and learned to focus
8:03like you talked about YouTube addiction
8:06before and like breaking that especially
8:08like I feel like it must be especially
8:10hard as a content creator because I feel
8:13like for me I can't just block out
8:15YouTube completely because I have to at
8:18least access an upload a video uh so
8:21what has been your experience with like
8:22breaking YouTube addiction and how is it
8:24as a person that makes content it's an
8:27interesting position man being a
8:29YouTuber that doesn't really watch
8:31YouTube yeah uh so okay for context um
8:37I've been on this platform for a mad
8:39long time like I uploaded my first video
8:41in
8:422009 uh so you know that's like most of
8:45my life I've been on this
8:48website right yeah uh so it's fairly
8:51deeply ingrained to me into me at this
8:53point what my
8:55main uh I guess pitfalls are for
8:58dopamine you know there different traps
9:00for people that they fall into was
9:02YouTube um like I don't drink I don't do
9:05drugs I don't do a lot of the stuff that
9:07people are addicted to nowadays and it
9:09was YouTube that was my main crutch and
9:12I would say actually being a YouTuber
9:14has made it easier to be less addicted
9:16to YouTube because I don't really feel
9:17as though I'm missing out on a lot of
9:19the experience that has actually added
9:21genuine value to my life I can still
9:24watch like tutorials and you know I'll
9:27watch the occasional video here and
9:28there like I really like some book
9:30review channels um I really like some
9:33tech video channels and those actually
9:36genuinely help me for me the problem was
9:38watching just like Mindless content that
9:40actually adds nothing to my life and um
9:44just entertaining myself to death with
9:47pointless uh and it's been an
9:49uphill battle you know what finally
9:51worked for me was finding the important
9:55things to me in life and focusing on
9:58those and that took a lot of
10:00introspection and a lot of hard work and
10:04I would say my mental emotional maturity
10:06has grown and the ability to be bored
10:08has been pivotal to me and I cannot
10:12focus because of that and yeah I would
10:15say my life in general has been much
10:17better since combating YouTube addiction
10:19which for me was I'm Mar in high school
10:22and early college how do you increase
Why boredom is the key to focus and how to be bored
10:25your comfort with boredom and how does
10:27how has it helped you with being more
10:29productive or working more yeah
10:30interesting question um it's really hard
10:33to not be bored nowadays you know it's
10:35the not the default to be bored like it
10:37used to be cuz there's so many things
10:39vying for our attention nowadays um
10:41screens everywhere you know I have like
10:43seven or eight screens around me right
10:45now and it's important to learn how to
10:48live with all these things beckoning for
10:50our attention all the time um technical
10:53literacy and being able to understand
10:56how people find or people seem to
11:00Captivate you seems to be really
11:02important and I guess that skill set
11:04comes from like mindfulness and
11:06emotional literacy and being able to
11:08recognize your own thought patterns and
11:11having systems in place when you do fail
11:13um I would say really important as well
11:15one thing I always thought was really
11:17interesting that you use is retro Tech
Does using retro tech and a dumb phone help with focus?
11:20like a dumb phone and I saw recently you
11:24switch to like a e in monitor do you
11:26think that that helps a lot with that uh
11:30I would say that it
11:33like it's I
11:36I'm is it okay to call myself kind of
11:38weird uh like I have like a lot of
11:42metaphors in my head and I guess I'll
11:45explain it to you cuz I haven't really
11:47talked about it on my channel cuz feel
11:49like it wouldn't really apply to most
11:50people but um I guess like I'm like a
11:53really big car guy right so I think of a
11:55lot of things in terms of like cars and
11:59for me like the subconscious is the
12:04engine and that's what kind of guides
12:06you right and that's what you your
12:09conscious is driving you're like the
12:10driver you have the self-conscious which
12:13is the engine and when you want to work
12:15on your car right I would say like your
12:18phone or the ink monitor or anything is
12:21like the garage so it's like keeps you
12:23safe from like the elements like the
12:25rain the storm um the snow I don't know
12:28why I said the storm but you know it
12:29protects you from like a bunch of BS
12:31that's trying
12:32to impede you from working on yourself
12:36yeah and it can enhance the ability to
12:37it can allow you to you know work on it
12:40longer at night with lights and when
12:44it's the winter you know so I would say
12:47like most smartphones are kind of like
12:49garages but they just have like a lot of
12:51holes in them and they can help you but
12:54they can also hurt you so do you have
How to use meditation to increase focus
12:56like a meditation practice
12:59yeah so um going back to my analogy the
13:03way I see it it's like if you're on like
13:07you're out there racing your car or
13:09whatever meditation is
13:11like refilling your engine your tank
13:15with gas and it allows you to go out
13:17there for longer and ideally you know
13:20that meditation is high quality high
13:22octane so that you don't mess up your
13:25subconscious or whatever so yeah um the
13:30way I see it I take smaller meditation
13:33breaks throughout the day so in the
13:35morning midday and at the evening like
13:37the same way you would just fill up your
13:39car throughout the day I guess you
13:41wouldn't really do that
13:42but I guess I would in my metaphor I
13:45drive a lot so I have to fill up the gas
13:47tank a lot and I drive pretty hard so I
13:49need to burn a lot of gas so I need to
13:51refill a lot yeah how do you actually
13:54meditate I used to do guided meditation
13:57medido is a pretty good app and it's
13:58free I think it's it's not open source
14:01but the creators
14:03have um committed to remaining free for
14:07his forever uh but nowadays it's more
14:12like okay set a timer for 30 minutes do
How to be consistent with meditation and all habits
14:17you find it easy to to like stick with
14:19this habit because I've had I've had
14:21like periods where I'm like super
14:23consistent with it and then also period
14:24where I kind of drop off so um in my
14:28life I have like three Cornerstone
14:30Habits Like These are what I have to do
14:32every day no matter what and that's work
14:34out meditate and read and meditating has
14:38been my hardest to keep track of I have
14:41like a he- map over here to my side that
14:43has those three habits on um a heat map
14:48yeah I don't know if you are you a
14:49developer I know sorry uh I I studied
14:51computer science but I don't develop
14:53anything right now you know like GitHub
14:55like the heat map like yeah it's just
14:58like a binary Heat map like one zero I
15:01like it just shows you every day and
15:03then wait so you you made this or you uh
15:07it's a piece of software online it's
15:08called life of discipline it's like a
15:10Firebase app and I think the developers
15:14are charging too much for the premium
15:15version but the free version you can
15:17track up to three habits so um okay I do
15:21that work out meditate read meditate has
15:24been the hardest but if you just knock
15:25it out like what after taking your
15:28morning dumpers something it's like yeah
15:30get it done first thing yeah you
15:33know yeah I'm looking at this this this
15:35looks really cool cuz like I had a heap
15:38for Ani and that was like a primary
15:41motivator
15:42for years have it up in your room so you
15:45can always see it like somewhere there
15:47like a dedicated screen and it like and
15:50it's like I don't know it's just like
15:51hella motivating well you so you have a
15:53dedicated like place in your room that
15:56shows it's like I don't know if you can
15:57see it it's like right right there oh
16:00sick that's sick off to the off to the
16:02side right
16:04where so okay yeah I definitely want to
16:07do that are there are there other apps
16:11that you use daily or you use often that
16:14is super helpful like
16:16that no no no just emex org mode but
16:20that's not really like a super
16:21recommendable product because it's like
16:23Niche so you still use the dumb phone
Why James uses a dumb phone (and which one he uses)
16:26right now I do do use the dumb phone
16:28still it's right here
16:30actually uh yeah um but I wouldn't say
16:34it's like it's like necessary bro I was
16:36I had an iPhone that was averaging like
16:3810 minutes a day on it nice before so
16:42it's kind of more of like just pouching
16:45up the holes in my garage it's not like
16:46I need all that other stuff anyways that
16:48the iPhone provides me yeah um so might
16:51as well just not even bother having it
16:53in the first place mhm but I recognize
16:56that's like kind of a unique scenario
16:58where like I for myself and I don't even
17:00like have that many friends who like
17:02talk to me like that like text me all
17:05the time cuz I usually just communicate
17:07like on Discord on my computer so like
17:09not many people text me and yeah I don't
17:13really use social media I don't need
17:14Whatsapp to communicate with people I've
17:17been living in the same city for 24
17:19years and I'm really good at directions
17:21already M um and I know like all the
17:23business hours and I have like the
17:25business phone of some people just saved
17:28in my had so no Google Maps the Google
17:32Maps on this doesn't work very well oh
17:35so um I don't know some apps works and
17:37some apps don't with GPS it's weird but
17:39I'm I'm actually I actually just ordered
17:41a new um D from from China that shipped
17:44yesterday pretty excited for it I'm
17:46going to mod it and see if that has a
17:47working GPS module is it a e e Inc uh in
17:52PH it's it's not an e dumb phone it's a
17:54Philips e6810 it's a rebranded chin F21
17:57Pro with like a F22 chassis and uh I
18:00used to have an f-21 Pro but I didn't
18:03really like the industrial design it
18:04looked kind of bubbly to me and poorly
18:06built okay I'm going to make sure to
18:08have this on the screen of what you're
18:10saying sorry
18:12guys that might been kind of quick what
James’ favorite productivity tech
18:16are some of your favorite retro Tech I
18:18guess it doesn't have to be retro like
18:20what are some of your favorite tech
18:21stuff that you got recently that you
18:23really appreciate like like recently I
18:24started using an iPod which I I really
18:27like fifth gen is that a fifth gen
18:29yeah but it's like modded and I really
18:31like this the wolf scene deck yeah yeah
18:33yeah what are some of your your uh
18:35favorite tech these days that you've
18:38maybe recently got or still use a lot
18:40I'm really into eating stuff at the
18:43moment um I just find the technology
18:45super interesting and it aligns really
18:47well with my values I would say it
18:49enables people to work better and sleep
18:52better at night and protect their eye
18:54longevity so it's so sick I really like
18:58um um I really like this tablet I have
19:01right here actually it's like a um it's
19:04from this company called books they're
19:05not the greatest company ever but I
19:07think they make the best tablets for me
19:09which is someone who's like a power user
19:11and who's been you know like I've been
19:14on Android forever and I've been modding
19:15it for a long time and I'm really
19:17familiar with it yeah
19:19and um in terms of like P hardw I really
19:22like the design of I really like Teenage
19:25engineering stuff I think it's really
19:26neat I think it's so pretty to look at
19:29which is you know kind important I
19:31really I really like all there's like
19:33nothing I need from them though it's
19:35like I want stuff but they like I'm not
19:37going to use any of the stuff yeah yeah
19:40it's so cool though man um yeah and uh I
19:43guess I like I don't know technolog is
19:45kind of a broad term I'm really into
19:46like vintage flip clocks and stuff but
19:49that's like not even like there's no
19:51functional utility to having a flip
19:53clock besides it looking cool right so
19:56you know
19:58with that eating tablet do you like
A useful journalling method
20:00journal on that I do a lot of stuff on
20:03it man I probably use it for like four
20:05hours a day journaling wow um I like
20:10so what an important thing for me
20:13recently has been um writing like
20:16autobiography and I can kind of use it
20:18as like a typewriter I just hook up my
20:20Bluetooth keyboard to it and it works
20:22well in Microsoft Word uh and I use it
20:26to do ankey reviews and I read textbooks
20:30on it are you actually like writing a
20:31autography with the intention of
20:33publishing it or that's just how you see
20:35your
20:36Journal that's how I see it man um I
20:39don't think anyone else will ever read
20:41it but it's been very enlightening and
20:45important for reflection which I would
20:47say is a rather important part of
20:49productivity and personal growth you
20:51know is reflection because if you have
20:55an experience and even if it's bad or
20:57good you know you can still learn from
20:59it so a lot of people don't seem to
21:00capitalize on that their past
21:02experiences regardless if it's good or
21:04bad and at least for me you know I had
21:06like a fairly not going to say it was
21:08like super traumatic or anything but it
21:10wasn't like the greatest upbringing ever
21:12and it helped me come to terms with like
21:14a lot of things that were pretty deeply
21:18rooted in me so so it's like you start
21:21from childhood and you start writing
21:23like in a chronological order or do you
21:25write like today this happened
21:29um I kind of feel my life more in terms
21:30of chapters in general already so like
21:33the whole Co thing was like a chapter
21:35the whole High School thing was a
21:36chapter post lockdown was a chapter
21:39postgraduation was a chapter you know
21:41yeah um and it helps me find like find
21:44narratives for my life and like here's
21:47the positives and negatives of each
21:48narrative and this is
21:50my arc um for each narrative and you
21:55know this might be like the training Arc
21:57or like the the development Arc or like
22:01yeah I love that it's like living out
22:03the main character of your own anime
22:07life I guess it helps me be like a
22:09better person for other people too I
22:11won't I won't say it's like I'm the main
22:13character but it helps me be like the
22:15way I see it like if I can be strong
22:17enough or be capable enough to help
Favorite books
22:20other people then uh that's the
22:25important thing at the end of the day so
22:27what what are your summ of your favorite
22:29books you I know you mentioned like the
22:30almanac of Nal Ravon but what other
22:33books
22:34that I thought it would be kind of corny
22:36but it's a pretty good book yeah um
22:39recently my favorite book has become
22:41Stoner by John Williams I don't know if
22:43you heard of it no it's like a fiction
22:45book it's pretty short um and it's about
22:48this English professor in Missouri
22:50during the World War II era and I don't
22:54know I just found it really pretty and
22:55really moving it's probably not the most
22:58recommendation amongst the productivity
23:00self-help Guru type genre on here on
23:02YouTube yeah but um as far as like that
23:05kind of
23:06book um I thought Michael Easter's books
23:09are pretty good it's like he has one
23:11called The Comfort crisis um that I read
23:14recently that was it was pretty relevant
23:16to my life actually um talks about like
23:19mogis which is like this whole concept
23:21of doing hard
23:23things that seem kind of pointless but
23:25actually help you grow and I kind of
23:27could relate to that
23:29right yeah I guess like your 12 hour 12
23:32hour day live stream is is like that
23:34maybe yeah yeah that's definitely how I
23:36related to it for
23:38sure I'm curious like are you still able
23:41to work for 12 hours a day after
23:44stopping that that live stream because
23:46I'm sure like just live streaming helped
23:49with accountability because like people
23:50are looking at you and seeing what's on
23:53your
23:54screen uh I worked in a different way
23:57nowadays
23:59it's not pomodora so I won't do
24:02like 10 hours straight of working with
24:04no breaks you know I'll do four hours
24:06deep work and then take a go work out
24:09for a few hours come back and do
24:10pomodora for four hours yeah the
24:14output's different um so I guess like if
24:18I wanted to I could go back to that
24:19fairly easily and say my ability to
24:22focus hasn't really changed too much and
24:25yeah the live streaming did add like a
24:27self account ability Factor people saw
24:30you and we like where are you and they
24:32rely on you
24:34um but yeah um I you know I would
24:38encourage people to probably start a
24:39study with mainstream if they're having
Is it possible to work without motivation?
24:41difficulties with self
24:43accountability how does somebody work
24:46without motivation because I feel like
24:48that's like a a topic you've talked
24:50about without motivation I think
24:52everyone has some sort of motivation but
24:54they just haven't found it be kind of
24:57depressing to be born with zero goals in
25:00your life um yeah zero
25:03desires um so maybe F focus on finding
25:07what you want deep down I'm sure it's
25:09there
25:10somewhere first and then once you Orient
25:14your goals figure out milestones for
25:16yourself and have some level of self
25:19accountability and realize you know
25:21things aren't always going to be easy
25:23and there are easier paths I could
25:24totally
25:25be scrolling Reddit right now whereas I
25:28know I should be working towards my
25:30goals even if it's not like the most fun
25:32thing at the moment I know in the long
25:34term this is what I need to be doing and
25:36this is what's fulfilling so yeah I
25:38think it' be rather depressing to think
What motivates him to work so hard
25:40that we're humans man we're humans yeah
25:42that makes sense what what are you
25:43motivated with right now like what are
25:45your top goals work my goals haven't
25:48changed my goals haven't
25:49changed uh still trying to help people
25:52in my own way differently this time
25:56uh um
25:59and I'm still you know I wasn't really
26:01raised with a dad and how I've been able
26:04to cope with that was just by focusing
26:06on developing myself so I can one day
26:09become a better father or like a father
26:12that you know I could die and be proud
26:15of the kids I raised and
26:19uh yeah and I want to be able to retire
26:21my mom she's worked so hard for me um
26:25she came here from Vietnam uh in high
26:29school and worked super hard so I could
26:31go to like better high schools that like
26:34my cousins weren't able to go to and was
26:37able to provide me nutritious food that
26:40I could eat after I go running and you
26:42know help me out
26:44when she wasn't like always there for me
26:47but you know I know she was fighting for
26:48me
26:50so yeah she deserves the best yeah
26:54that's
26:55awesome what I mean this is like a hard
26:57hard ter turn but this is like a
26:59question I have written down but it's
3 purchases under $100 to quickly improve your life
27:00like kind of related to like the tech
27:02stuff that we were talking about earlier
27:04what are some of your best purchases
27:07under $100 that you think have like
27:09actually improved the quality of your
27:11life like doesn't have to yeah $100 man
27:16I would say the smart bulbs in my
27:20bedroom are very useful because you can
27:22set like time for them to turn on and
27:25I'm sure you watch Andrew hberman but
27:27he's a like
27:28get sunlight in the morning but I don't
27:30have sunlight that early so you get the
27:33bulbs to turn on before you wake up and
27:35it's like way cheaper than the sunrise
27:37alarm clocks that are like 100 bucks or
27:39whatever you can get cheap bulbs for
27:41like
27:42$15
27:43and you can get like a e-reader for
27:46pretty cheap and you recommend like that
27:48that one you have this one's not $100
27:51unfortunately you can get a $100 on you
27:54can get a used Kindle and you can um I
27:58don't know if I should say this you can
27:59like pirate boat super easily on them
28:02yeah yeah yeah pretty easily it'll it'll
28:05pay for itself pretty quick
28:07yeah um what else I don't know my my
28:12channel was like built off of a $100
28:15laptop and like a $100 camcorder that I
28:17had from high school you know I say you
Why James has 3 YouTube channels
28:21don't I would say
28:24restrictions invoke creativity so you
28:27have 800k Subs and then you have like
28:29two 200k subscriber channels like what's
28:31the what's the idea with having so many
28:33different channels uh so I started off
28:36with one channel the James Schultz
28:38channel and yeah I don't know if you
28:40watch the streams but I don't know I
28:42just kind of lost my passion for having
28:45such like a large community at least for
28:48me um I prefer like you know when I
28:51stream like knowing regulars in the chat
28:54and like having like
28:55a conversation that spans multiple days
29:00which I realize is asking a lot as like
29:02a streamer but um I think at the
29:06time it's kind of I haven't really
29:08verbalized my feelings about this so
29:11it's kind of hard for me to explain
29:12there are sever reasons that I have
29:14several channels and the first one the
29:16biggest one I've kind of abandoned um
29:19I'm thinking about bringing it back at
29:21some point but I really want to produce
29:24like really special content on that
29:26channel like hi budget stuff that would
29:30you
29:31know people would recognize
29:34that this is a different person than uh
29:37I was 3 years ago that was started in
29:392020 and I think I stopped posting in
29:41like 20 20 like and the 2021 or
29:44something like that so um forget your
29:47question actually I
29:49apologize no I guess just like going
Why James wants less subscribers
29:51over um the reason with having different
29:54channels but you kind of touch upon it
29:55with like trying to build a more niche
29:58kind of a tighter Community right it's
30:00kind of strange for a YouTuber to be
30:01like I want less subscribers I guess um
30:05right yeah yeah so like I guess like
30:08once I so for context I've streamed to
30:11like three people for like six months
30:14straight or like you know and these are
30:17people who like I knew like we would
30:19chat after the stream and stuff and it
30:21was mad fun during Co and I would like
30:24enjoy their presence um and I think I
30:28kind of lost that as the channel grew
30:29larger and um I think like up to a point
30:33my goal originally was I was doing this
30:35for like myself because I wanted to help
30:38other people and I found the work really
30:40fulfilling but once like things started
30:42to grow um I found myself
30:45like I don't know I was like you know I
30:49could the people I looked up to I be I
30:51could become bigger than them and um up
30:54to that point it was kind of scary for
30:56me because it's not really doing it for
30:58like my best interest at that point it's
31:00kind of feeding my own ego and I feel
31:02like that's kind of a risky game when
31:04you're like yeah I will be better than
31:06this person versus I will be better than
31:08myself you know yesterday and like
31:12either way if you're comparing yourself
31:14to other people that you look up to it's
31:15like a lose lose either like you become
31:18arrogant and cocky or you become like
31:19envious and jealous and yeah so I
31:22decided that I need to like pivot a bit
31:26and you know
31:28um humble myself a bit yeah one thing I
How James defies all YouTube rules & advice
31:31like about like all your channels is
31:32that it feels really authentic and that
31:35you're not you're never like click
31:36baiting people to to watch a video like
31:40uh a little bit oh yeah just a little
31:43bit actually I noticed like uh in your
31:46in JV show some like one of the
31:48thumbnails maybe like more than one it's
31:50like it that's not your Des set of I
31:52think in the video I don't know I'm like
31:54really bad at taking thumbnails man so I
31:56just grab B screen thoughts and it seems
31:59to and it works how does that work I
32:01don't I don't know man like my channel
32:04seems to
32:06defy a lot of rules I guess people have
32:09for making successful channels but it
32:11seems to work so I don't know do you
Advice for people who want to succeed on YouTube
32:14have any advice for people starting out
32:16with succeeding on
32:19YouTube it's a hard question man
32:23um cuz
32:26like first you have to figure out why
32:28you want to be a YouTuber um for me it
32:31was a right choice because it allowed me
32:34to help people in my own way during the
32:37lockdown you know and it was a way that
32:41I can make passive income and pay my
32:44rent while still working which was
32:46important to me CU that was my first
32:49apartment and uh so like I don't know
32:53people like nowadays a lot of kids want
32:54to be YouTubers and I will say it's very
32:58risky in terms of like career longevity
33:00in terms of mental health in terms of
33:04you know
33:05um Financial stability it can be very up
33:08and down right so yeah um first figure
33:11out why you want to do YouTube and then
33:13um you have to provide information or
33:15valuable information at the end of the
33:18day um and that can be you know a
33:20variety of things that can be humor that
33:22can be educational content technological
33:25content um make sure you're providing
33:27value and if you do provide value make
33:29sure your audio quality is good that's
33:31about it right so you think audio is the
33:34most important than video quality
33:37definitely definitely bro like I watch
33:40Like a video and it has like audio
33:42I'm not watching it but video it's
33:44fine yeah that actually makes sense I
33:46think a lot of people actually just
33:47listen to to videos like I I know I
33:50sometimes I'm not even watching people
33:52just leave it in the background while
33:54like working or something and you might
33:55pop up and you know surprise them
33:58somehow yeah do you focus on the editing
34:01at all or that's a good question yeah uh
34:06my my channel isn't I would say very
34:10produced uh yeah like you said earlier
34:12it has kind of like the more home
34:14homegrown feeling to it which I've kind
34:16of leaned on so for me my channel it's
34:19kind of important to have like you know
34:22me stuttering at times or like giggling
34:25or messing up a little bit but I could
34:27see someone like who makes very produced
34:30videos with like a large team editing
34:32that kind of stuff out and that works
34:34for them so um play to your strengths it
34:37can be either or just if you're like a
34:39super professional video guy and you're
34:42like stuttering every 3 seconds and
34:44right that's that's not very you know
34:46yeah yeah and I guess like with um with
How James monetizes his channel to live off passive income
34:49the passive income side how do you
34:51actually monetize your channel is it
34:53with AdSense or I don't I don't see you
34:55like taking on many like sponsors if
34:58any it's a weird story
35:01man um I took on one sponsor a few years
35:06ago and I was really I really did not
35:09enjoy the experience I felt kind of
35:10dirty accepting money for a product that
35:12I really didn't know too much about so I
35:14just stopped I was like this is not me
35:17um I know that's how most YouTubers make
35:19a majority of their income for my
35:21channel I don't even leave video ads on
35:24like half my videos because they're like
35:26study with me and if like someone
35:27studying and then like a video starts
35:29playing then that's just like a worse
35:31experience for the person I'm trying to
35:34like you know help so um most of my
35:38videos just have banner ads and that's
35:39been enough for me uh I probably make
35:43like one tenth of what I could be making
35:45115th to be honest I know you
35:47interviewed another half
35:51asian I talked to R before and she makes
35:53like a bowet of money so yeah um yeah I
35:57don't make anywhere near that I sell my
35:58own stuff what do you sell right now I'm
36:01selling a planner and it was pretty it
36:05did well for me um
36:07$7 a unit and I think I
36:11sold a few thousand or something so you
36:14know um and for me you know I can feel
36:17proud of the thing I'm selling and it
36:19aligns with the people who watch my
36:21videos and I can feel as though I'm
36:23genuinely helping them out with
36:24something that might you know make their
36:26life better so kind of where I'm going
36:28heading towards at the moment yeah I've
36:31been thinking about this a lot too like
36:33I've been getting more more sponsorship
36:36offers yeah man it's tempting though cuz
36:39the
36:42bag um but kind of to wrap things up
Advice for those who want to achieve more in life
36:46like my this sort of like interview
36:49series I'm doing occasionally is like
36:51called the outlier series like people
36:53who feel like they're sort of outliers
36:55the person listening to this might be
36:57ambitious and wanting to achieve more
37:00like whether that's that's probably why
37:01they're interested in productivity and
37:03optimizing their life but like I guess
37:05like to those people what sort of
37:08message do you have or advice you have
37:09for
37:10them I would say find metaphors that
37:13work for you in your life and stories
37:15that find work that work for you um for
37:18me it was like the car thing and I would
37:21say find Role Models I might sound kind
37:22of crazy when if I do say it but I'll
37:24just say it like my main role model is
37:26like a car engine like a very specific
37:28engine it's the 2J Z it's like a old
37:32Toyota engine that's pretty notorious in
37:34the drift community so I guess like a
37:37long the the way I saw it myself for a
37:39long time was like I really want to be
37:40like this engine like I really want to
37:43be able to take a high amount of um
37:47pressure while still remaining super
37:50reliable and I want to be able to like
37:53take ideologies and like ideas and view
37:56those as like parts that I can improve
37:59my engine with and I can improve my
38:02conscious to become like a better driver
38:04and learn how to drive my subconscious
38:07better and like whenever I'm like
38:09running or something or like doing
38:10something hard I'm like I got to be like
38:12this engine man
38:14like I can't red line but I have to be
38:17able to take high pressure and not
38:21explode that's like what's important to
38:23me if you enjoy this one maybe you'll
38:25enjoy the interview I did with ruy
38:28but if there's anybody else that you
38:29think I should interview let me know in
38:30the comments I'll reply to every single
38:32comment especially if you made it to
38:34this part of the video but I'll see you
38:36next week in a regular video Let's Get
38:37It
38:40[Music]