Full transcript
Intro
0:00People are charging $5,000 a month per
0:03customer to build and manage agents for
0:06them. This is a startup idea I wish more
0:09people would do. The customer doesn't
0:11touch tokens or models or any
0:13infrastructure. They just get a digital
0:15employee that knows their business and
0:17it gets better every single week. In
0:20this episode, Nick from Orgo breaks down
0:22exactly how to build this business, the
0:25tools, [music]
0:26the stacks, how to onboard a customer in
0:2830 days, in app and how to actually sell
0:31to busy executives, agencies, and law
0:34firms. We also share the full
0:36implementation playbook, Hermes, Claude
0:38Code, memory layers, skills, all of it.
0:42This type of episode isn't shared
0:44anywhere on the internet. This is the
0:46alpha that people keep for themselves.
0:49I'm giving it to you for free. Enjoy the
0:52episode and I can't wait to see what you
0:53build.
0:56>> [music]
1:02>> I couldn't be more excited to have Nick
1:04from Orgo back on the pod. Nick, by the
1:08end of this episode, what are people
1:10going to get out of it? Craig,
1:12everyone's going to learn not only how
1:15to run a solopreneur
1:17agent business, but every
1:20every gap, everything that they're going
1:21to do wrong from the beginning. I'm
1:23going to save them all the time from
1:24having to learn from my from from from
1:26those mistakes that I made along the way
1:28and
1:29at the end of this video, you're going
1:30to know what what offer to bring to the
1:32market, how to get customers, how to
1:35fulfill, what's the stack for the agents
1:38that you're going to build out, and
1:41yeah, I'm excited to just dive right in.
1:43So, So, Nick, this isn't going to just
1:45be like a pie in the sky, I want a
1:47billion-dollar idea here. This is how
1:51you can take advantage of AI agents to
1:54build a business that maybe does a few
1:55million dollars a year, but not just not
1:58just the idea, right? You're going to
1:59actually share all the tactics from A to
2:03Z, so that by the end of this episode,
2:05someone could
2:07obviously like and comment and
2:08subscribe, but you know,
2:10uh go go and start one of these
2:13businesses, right? Exactly. And like, I
2:16think the big thing is for everyone
2:18who's watching the pod, you're probably
2:20already affluent with AI, and you don't
2:22give yourself enough credit. And the
2:25amazing thing is like 99% of the world
2:28has, you know, there's like many people
2:31are so behind on AI, and you you may not
2:33realize how valuable your skill set is.
2:35Like, oh, if you can set up Claude code,
2:37if you can set up Hermes agent, if you
2:39can set up open claw, that's a very
2:41valuable skill that a lot of businesses
2:43don't have time for, and you can
2:45monetize that. So.
2:47All right, I'm intrigued. Let's go. All
2:49right. So, let me start by I'll share my
2:53screen.
Designing the AI Agent Business Offer
2:54Okay, so let's just dive right in. Let's
2:57go into the offer. So, um when you're
3:00starting a one-person agent business,
3:02you need to have you need to remove all
3:05the friction for your customers. Um they
3:07don't want to think about tokens. They
3:09don't want to think about computer
3:11infrastructure, security, you know,
3:14breaking it when it it, you know, fixing
3:16it when it breaks. They they just want
3:18it to work. And so, the biggest thing is
3:21you need to create abundance in your
3:22offer. And what I have found in in my
3:26own personal uh success with this is
3:29offering unlimited agents, unlimited
3:30usage, unlimited monitoring, support,
3:34security, ongoing changes, etc.
3:36And the key here is you might flinch,
3:39cuz you're like, well, how how how do
3:40how's that even feasibly possible? Well,
3:43the way to do this is to realize
3:45the point it's not that the customer's
3:47going to actually need unlimited agents.
3:49They're they're not going to need
3:50unlimited tokens. But they might they
3:53might think they do and in reality they
3:55might think they need five agents, 10
3:56agents, 100 agents.
3:58When really one, two, maybe three agents
4:01goes such a far away and you can get a
4:04lot of juice for squeeze out of just
4:06properly taking the time to set, you
4:08know, one or two of these up. And that's
4:10where your, you know, that's how you're
4:12going to essentially like control your
4:14costs. You're not spending too much
4:15money on tokens and you're going to
4:18charge 5K a month for this and this is
4:20the the offer that I've been running and
4:22it's been working really well.
4:24And yeah, like customers don't really
4:26need as many agents as they might think
4:28they need.
4:29And you're just going to show them as
4:31quickly as possible
4:33the magic behind it.
4:34So,
4:35this is the offer that I've been running
4:37off the rip. And
4:40I guess I'll I'll read a little bit of I
4:41wrote some of this stuff down. The big
4:43thing here is the point is not that the
4:45customer needs infinite agents. They
4:47don't need infinite tokens or infinite
4:49computers. Most customers they just need
4:51one, maybe two, maybe three. They just
4:54need a seamless experience. Like that is
4:56what you as, you know, as your business
4:59as as the solopreneur agents agency,
5:02you're going to come in and you're just
5:04going to remove all the friction.
5:06And the minute that things start to
5:08break, like the business owners that
5:11you're going to be selling to, they're
5:12going to become so reliant, so dependent
5:15on these agents that if something does
5:17start to break, it is very painful for
5:19them. And so in this video like I want
5:21to make sure that I help you make it
5:24very clear on how to prevent those those
5:26those fall gaps so that when something
5:28breaks you have something in a way to
5:30fix it before they even realize it. And
5:34yeah, if if a customer, if they want
5:37constant improvements, how do you keep
5:38up? How do you fulfill? We're going to
5:40be going through all of that in this
5:42video.
5:43Cool.
5:44Yeah, so I mean my big takeaway from
5:46this is you're selling an AI employee,
5:49you're not selling an AI agent.
5:51People need less agents than they
5:53actually think that they need. And you
5:57want to think about unlimited
6:01You know, you don't want to use the word
6:02tokens basically at all.
6:04Um
6:06And you shouldn't really worry too much
6:07about usage.
6:09Exactly. Exactly. Because for them it's
6:12just it ruins the magic. The minute you
6:14say like oh, like you're going to be
6:16paying for X amount of credits and then
6:19they're always going to be wondering
6:20like oh, how many credits do I have
6:21left? And then you're going to be like
6:22oh, and then it's usage-based
6:23afterwards. It's like the more clarity,
6:25the more simplicity you can create in
6:27the offer that it's just straightforward
6:28and easy, the faster time to yes, the
6:31faster you can get building and the
6:32faster you can just, you know, have a
6:34happy customer. So.
6:36Um
6:37Yeah. That's the offer so far. And so
Selling an AI Employee, Not an Agent
6:40then the key here is you want to go
6:42vertical. So as always, you want to
6:44clarify you're not a commodity, you're
6:46not just selling
6:48um you know, Claude code. You're not
6:49just selling ChatGPT. You're You're
6:52selling a like a vertically specific,
6:55industry-specific agent. Um you're doing
6:58it fast. It shouldn't take longer than
7:0048 hours to get up and running with the
7:02first agent for your customer. And you
7:05need to talk in terms of time, not not
7:07time saved, but actually outcomes for
7:09the business. So like how much revenue
7:11can you generate for the business or how
7:13much, you know, always always business
7:16outcomes rather than time saved. I feel
7:18like time saved is a little
7:20overused and and people are kind of
7:21immune to that these days.
7:23Um
7:24So that's the offer. It's pretty simple.
Industries to Target (and Two to Avoid)
7:26And I'll just dive into like what we're
7:29seeing in terms of our own experience of
7:30like running this offer. I believe that
7:33as a one-person business, you can sell
7:36these agents into industries and really
7:38just kind of be not only selling the
7:40agents, but also just creating clarity
7:42around AI. Like I think if you're
7:44watching this pod, you understand AI
7:47pretty well. You probably have a better
7:49understanding than most people, and you
7:51might not give yourself enough credit of
7:52how valuable that is.
7:54Um
7:55and to be the person who can create
7:57clarity around all the noise right now,
7:59that alone is valuable. And and then to
8:01be able to couple that with the tools to
8:03help solve problems in these businesses,
8:05it's like
8:06you you you're going to become so so
8:09irreplaceable for the business that um
8:12yeah, it's really just going to be like
8:14you and the agents are going to be what
8:15drives the value.
8:17Um so I have some industries here.
8:19In red, I have health care and finance
8:22because I don't think that these are
8:25necessarily the best industries to start
8:27off in. They're very high regulatory um
8:29burdens and and red tape. And so um I
8:33actually recommend these other
8:34industries that we're seeing work really
8:36well, which is marketing agencies, law
8:39firms, insurance agencies,
8:41manufacturers, wholesalers, and real
8:44estate agencies.
8:46Um
8:47The reason for these industries that you
8:49might notice is that they're relatively,
8:52you know,
8:53I would say maybe like legacy
8:55industries, not not not necessarily
8:56like, you know, new fast-growing
8:59industries, but they want to be
9:01fast-growing. They want to adopt AI. And
9:03they want they have a lot of pain to be
9:04able to use it as a tool to
9:07essentially just grow their business.
9:09The common pattern with all of them is
9:11they want to be a full-stack AI company.
9:14Meaning they want to be like fully
9:16automated with AI. That's the dream
9:19outcome.
9:20We're not there yet. Um
9:22but you can certainly come in and start
9:26solving the problems from the executive
9:28level, and then it will ripple its way
9:30throughout the rest of the uh the
9:32business.
9:33Um
9:34and I'll dive in on some of the common
9:35patterns, but um how we feeling so far?
9:39Yeah, I think
9:41those are all people businesses. So,
9:43there's a lot of people. When you have a
9:45lot of people,
9:46there's a lot of waste in terms of
9:48efficiency and there's ways to automate
9:50things. That's one. Two is
9:53those uh
9:56a lot of these companies want to be AI
9:58native is another way to say what you're
9:59saying,
10:01but they don't know how. They might have
10:04pieces of their companies that have
10:07become AI native.
10:10They might work with Deloitte. They
10:11might work with, you know,
10:13different, you know, AI transformation
10:15agencies, but, you know,
10:18to assume that these companies are 100%
10:22AI native
10:23is
10:25insane because they're not.
10:28And then the last thing here is
10:32these categories are large, right? Like
10:34law, that's really large. Insurance
10:36agency, that's really large.
10:37Manufacturing, that's large.
10:39Wholesalers, large. The key here is once
10:43you've identified
10:45a category that you want to go after,
10:47then you have to figure out what is the
10:49subcategory or sub niche that I want to
10:51go after. It's too hard to just focus on
10:55wholesalers. But, whole you know, the
10:58way to think about it from a framework
10:59perspective is,
11:01you know, pick a category and then uh
11:05you can you can do like, you know, real
11:07estate agencies in Florida. So, that's
11:10like, you know, a geography is one way
11:12to do it. Or you can pick a
11:16specific type of real estate, uh
11:20you know, professional.
11:21So, it could be commercial real estate,
11:24you know, agencies in Florida. So,
11:27there's there's different ways to think
11:29about how you can
11:30niche down. And that's going to be
11:33really key here because if you want to
11:35create an irresistible offer,
11:38uh you know,
11:40a big way to get the attention of
11:42someone is to be like, "Oh my god, this
11:45person is really speaking to me."
11:48Exactly. And honestly, like even a
11:51little bit of a like some maybe some
11:52contrarian advice from my end is like
11:55you don't have I
11:56I have a feeling as though you don't
11:58have to start super niche from the
12:00beginning. In fact, you can always niche
12:03down after trying a marketing agency,
12:05trying a law firm, trying all these
12:07different industries, seeing what works
12:09well for you, where the market pulls
12:10you, and then going super vertical. But,
12:14um I really love like the concept of
12:17like it's a design thinking principle of
12:18diverge and then converge. So, like you
12:21know, try a try many different things as
12:23long as it's not, you know, too for too
12:25long cuz you don't want to get into this
12:27constant um cycle of trying something
12:30new and, you know, you never get to
12:31focus. But, once you find the thing that
12:34clicks for you, whether it's you're able
12:36to resonate with the audience really
12:37well or you're just getting pulled into
12:39that market more, like yeah, go super
12:41niche, go sub niche, and use that as
12:44your wedge to kind of like infiltrate
12:46the rest of the market. Um
12:48yeah, I think that's spot-on.
12:50So, and then as far as the common things
12:53that we're seeing, right? So, with all
12:56these industries, what you'll find is
12:58the people you're going to jump on calls
13:00with, the people that are going to
13:02likely be the decision makers and the
13:05ones purchasing your service or your
13:07productized service, these are the
13:08executives, these are the decision
13:10makers. And when you abstract on all
13:13these industries,
13:14the decision maker at the end of the day
13:16has very similar problems, no matter
13:18what the industry is. They have too many
13:20emails, too many meetings, too many
13:21follow-ups, too many open loops. They
13:24have context over so many different
13:26projects and places and people to keep
13:28track of.
13:29And so just out of the gate, if you can
13:31anticipate this, you can have something
13:34that you put together that, you know,
13:36maybe from a template perspective solves
13:38a lot of these issues. And then you can
13:40cater more specifically into that niche,
13:42into that vertical for that industry.
13:45Uh, if it's a if it's a a law firm and
13:47you have a partner who wants to buy your
13:50services,
13:51um, you can have all of these things out
13:53of the blocks for your agents that you
13:55set up, which I'll show you how to do
13:57also in this video. And
14:00and and then you could also cater it for
14:02that particular industry. So, oh, yes,
14:05we have a agent that does, you know, um,
14:08you know, following uh, following up
14:10with people, projects, etc., but it also
14:12manages your cases, it does demand, um,
14:17demand letters for your law firm, it
14:19does, um, all the different things and
14:21skills that you would need for for, you
14:23know, um, maybe a matrimonial law firm,
14:26for instance. So,
14:29that's the uh, abstraction layer on no
14:32matter what, you're going to be solving
14:34a lot of executive problems, and then
14:36the key is to layer in uh, vertical
14:38specific solutions as well.
14:40Um,
14:42okay, so there's that. That's the
14:43market. So, we talked about the offer,
14:45we talked about the market.
14:47And I have some side things as well
14:48about like
14:50how to get customers. At the end of the
14:51day,
14:53um,
Content Is Overpowered and How to Get Customers
14:54I think everyone should make content.
14:56>> [laughter]
14:58>> I think if you if you if you can jump on
15:00a call, this is just a little tidbit, if
15:03you can jump on a call with somebody and
15:04they know who you are and what you sell
15:06without you having to tell them and
15:08they're warm to begin with,
15:10that's the ideal position to be. You
15:12never want to be in a position where
15:14you're, you know, having a cold call.
15:17You never want to sell to a cold
15:18audience. And, um, you know, in the
15:20beginning, you might have to, so, you
15:22know, starting for free even is
15:23sometimes worth it just to get case
15:25studies and get referrals. But um
15:28content is like overpowered in 2026. So,
15:31I do recommend that. I mean
15:34that's how we met, you know, it's like
15:36it's like midnight, can't fall asleep.
15:39I'm like doom scrolling Instagram, I see
15:41Nick's face pop up showing me, you know,
15:45how to use open claw and I was like this
15:47is a guy who has some sauce and I need
15:50to have him on the podcast.
15:52So
15:54the other thing about creating content
15:56is not only is it helpful in terms of
15:58getting your face in front of customers
16:02or or your offer in front of customers,
16:03but it also helps you you know, get
16:05known, get on podcasts, hire the right
16:09people. So, there's there's a lot of
16:11advantages in an AI world when you can
16:13use AI to automate a lot of the research
16:17and a lot of the um just help you know,
16:20the editing and things like that.
16:23Just do it. Like I hate to say it, just
16:25just do it. You got to just do it. It's
16:28just like it's the most leveraged thing
16:30you can do. It's like content and then
16:33if you think of other like leverage
16:34things, it's like okay, AI or you could
16:36also have leverage with talent and
16:38software, but um
16:41yeah, it's it's it's incredible and I
16:43think like the trend of 2026 is
16:46content is king
16:48and
16:50and I'll tell you a little bit of a
16:51tidbit as we go into this next segment,
16:53but I don't know about you, Greg. I've
16:56been going on walks and what I'll do is
17:00I'll go on a walk and I'll I'll send off
17:02a long
17:03um horizon task to my agent via
17:05Telegram. I have my own, you know,
17:07Hermes agent is what I use these days.
17:09And
17:11it's I'm just like I'm just in awe with
17:14what the world we live in today. Like
17:17how amazing I can go on a walk and
17:19there's work being done on for for
17:21business and on customers and you know,
17:23for their agents by my agents. And I'm
17:26just like, if you extrapolate that over
17:28the next 6 months, 12 months, like
17:32the the most leveraged thing you could
17:33do is post a piece of content that
17:36reaches a lot of people and then have
17:39this robot that helps you fulfill for
17:42the thing that you're providing as you
17:44go on a walk or you right before you go
17:45to bed or when you wake up. It's just
17:47It's amazing. It's an incredible world
17:49we live in. So, um yeah, let's dive into
The Customer-Facing Tool Stack
17:52this stack, shall we? How do we build
17:54these things?
17:56Okay, so as far as the tools that you
17:59might need to fulfill for your service
18:03of, you know, providing agents for
18:04businesses, um first and foremost, I use
18:08Granola. I love Granola. I use it for
18:10every meeting. They have an MCP, you
18:13know, you can give it to your agent and
18:14then it just has context over
18:16everything. And what I do is these
18:18meeting notes from Granola, they
18:20automatically get synced into our
18:22requests on Trello.
18:24Um and so Trello is the customer-facing
18:28um like essentially project management
18:30um Kanban board that I use. And so, you
18:33know, there's a backlog list, there's a
18:35to-do list, there's a doing list,
18:38there's a a done list, and the customer
18:41can just simply drag and drop what they
18:44want into the to-do list for, oh, I want
18:47my agent to be connected to
18:49um my calendar. I want it to have access
18:52to this other platform. I want it to
18:54create content for me. And they can just
18:56add these requests at um one at a time.
18:59And the key here is
19:01these agents can at this point do so
19:04many different things. They could do so
19:05many things that um you almost need to
19:09create, you know, prevent scope creep
19:12by, you know, limiting one to two
19:13requests in under 48 hours
19:16because there's a lot and you could do a
19:18lot, but you just need to be careful
19:20that you don't, you know, end up
19:21drowning in a fulfillment nightmare.
19:23Um, so that's why Trello's helpful in
19:26terms of scoping.
19:28Loom is awesome. Your customers are
19:30going to want you to send them updates,
19:33you know, send an update at 2:00 a.m.,
19:34send an update at, you know, different
19:36times of the day of you implementing new
19:39things for the agent and whether you
19:40improve the memory or you improve the
19:42the Obsidian Vault that it's it's
19:44operating off of off of.
19:46Um, Loom is awesome. And then I just use
19:48like Calendly link. Like I have a
19:49horrible funnel.
19:51But you can do you can do a lot of
19:54um
19:54you can get a lot of bookings. Just
19:56Calendly link, personal website, drive
19:58traffic there, create content. Um, these
20:00are like pretty much the customer-facing
20:02tools. And then I have
20:04I don't know about you, Greg. Do you use
20:05Do you use Superhuman?
20:07The email tool? Yeah. I I don't, but
20:11people tell me I should. Oh my god. I If
20:13you If you have a lot of emails, you're
20:15going to have a lot of emails with
20:16customers, oh man, it's Superhuman is
20:19amazing. It has a bunch of shortcuts. I
20:21love keyboard shortcuts. And you just
20:24fly through emails.
20:26Um
20:26and it's not like it's AI generated.
20:28Like it makes you write the email and
20:29you have AI help you, but it's just a
20:32very focused uh focused platform. And
20:34then lastly, Asana. I use Asana for
20:36internal facing. So not customer facing,
20:38you know, if I want to keep track of
20:40some specifics or uh details of of what
20:43needs to be done. Um,
20:44yeah, that's the that's the software
20:46stack.
20:47Um
Building Agents Stack
20:49Okay, let's dive into the the agent side
20:51of things now. So
20:53for building agents, the irony here is
20:55if you don't know how to build an agent,
20:57please don't worry.
20:58I got you.
21:00We're going to use agents to build
21:02agents.
21:03Um,
21:04and so Claude code, they have a new
21:07desktop app. It's awesome.
21:09Open AI's Codex, they have a new uh
21:11desktop app. It's awesome.
21:14And you can actually use these to build
21:16the agents for your customer.
21:18Um, and as far as what agents to use,
21:22you have a couple options. You're not
21:24going to sell Claude code to your
21:26customer. You could, or Codex. I mean,
21:28you could.
21:29But I highly recommend using Hermes
21:32these days. I find it to be the most
21:34reliable. Um, it allows you to pick any
21:37model. The reasoning here is
21:39tomorrow there's going to be a new model
21:41that comes out. It's going to be
21:42infinitely cheaper and it's going to be
21:44Opus 4.7 level intelligence and it's
21:46like, you just want to have the
21:48flexibility to quickly switch whatever
21:50the agent that you're running it uh
21:53whatever model it's running. Be able to
21:54switch that quickly and you don't want
21:56to be married to a platform, married to
21:58a tool, married to a
22:00an infrastructure. So,
22:02um Hermes, I really like. Have you
22:05played around with Hermes at all? I I
22:06think I saw some videos. Yeah, yeah, I
22:09have. Um
22:11I haven't, you know, quite made the
22:13shift yet.
22:15Uh but uh I've done an episode on it
22:18with my friend Imran. So, go check it
22:20out if people are interested in learning
22:21about how to set up Hermes.
22:23We called it Hermes cuz we're fancy like
22:26that in the episode and then we got
22:28you know, the team at or Hermes, you
22:31know, quickly corrected us.
22:33They did? Oh, wow. I I like Hermes.
22:36Yeah, Hermes is a little more fancy. If
22:37you if you sell Hermes agents, you can
22:39charge 10K a month. Exactly. So, uh open
22:44clause commoditized it already, you
22:45know. It's 5K a month. It's okay. So,
22:49you pick your harness here. So,
22:51this is, you know, the agent that you'll
22:52sell and you need a place for that agent
22:55to live. You can use something like
22:56Hostinger, you can use Origo, you can
22:58use
22:59whatever. Um,
23:01I obviously I'm biased um but Orgo is
23:06really nice because in one workspace you
23:09can have all your agents, have your
23:11agent managing their agents and I'll
23:12dive into all of this
23:14and getting set up. And then lastly
23:17you need the tools for the agents. So
23:19some things out of the box that I
23:20install for every agent no matter what
23:23outside of just giving them a computer
23:25and the ability to use it is Composio.
23:28Have you heard of this company Composio?
23:31I have but can you give a one-liner for
23:33folks who haven't heard of it heard of
23:35them?
23:36This company allows you to this
23:39connector they they allow you to have
23:41one connector one MCP essentially that
23:45connects to thousands of other apps
23:47whether it's Gmail, Slack, Notion what
23:49have you. And with one connection you
23:52can manage you can have access to all
23:55the tools that you would need to send an
23:57email via Gmail or push something via
23:59GitHub or pull a message via Slack.
24:02It's incredible and it handles the tool
24:05the tool calling and the authentication
24:07which is huge because security is like
24:10the biggest challenge with setting up
24:12these agents like
24:14by far the biggest time sink is getting
24:17authentication set up for the customer
24:19cuz you have to uh what's your username
24:21and password for this and then
24:22if you email it it's like not secure so
24:25then you use something like Composio
24:26done.
24:27So it handles that and then it handles
24:29security in that sense as well
24:31everything's managed through their
24:32platform and then it manages
24:34handles the tool call. So if you have
24:36Composio set up with all the connectors
24:38you can just take that one connector
24:40take it to any agent and it has all the
24:41same connectors. So I really like this
24:44company I don't have any affiliation but
24:46I love their product. Um
24:49really great.
24:50Next up is agent mail.
24:52This one is I give every agent uh, an
24:55email.
24:56It adds a nice personal touch. So,
24:59um, you know, let's say you're you're
25:02you're an executive, I give you an
25:04agent, you name it Mia,
25:07and Mia needs Mia needs her own email.
25:11Agent mail allows you to give Mia an
25:13email so that she can send or receive
25:14emails, and that's really fun cuz it's
25:16it turns into like truly like a personal
25:19assistant.
25:21And then lastly, Obsidian.
25:23Um, you have a video on Obsidian it did
25:25really well. Obsidian super important
25:28because at the end of the day these
25:30agents need context, and the more
25:33context you can provide in a nicely
25:35wiki-styled structured format and
25:38markdown files for the agent,
25:40um, it will really just thrive in terms
25:42of understanding projects, people,
25:45things that you're doing, so on and so
25:47forth. So, um, this is the stack, and as
Model Picks: GPT 5.5, GLM 5.1, Kimmy, Opus 4.7
25:52far as models, like as final touch
25:53around models, um, today, by far the
25:57best model to use for something like a
25:59Hermes agent or an open claw, is GPT
26:025.5.
26:03Um,
26:04it's so efficient with the tool calls,
26:07it doesn't eat through tokens like Opus
26:094.7 from Anthropic does, um, and and
26:13OpenAI is very generous around letting
26:16you use your paid plan uh, with with
26:19with any model like with any harness
26:21like like Hermes or or open claw, and
26:24then, um, and you just get a lot of
26:26usage out of it. So, I recommend 5.5. If
26:29you want to use open-source models that
26:31are a little more affordable for
26:32lightweight tasks, uh, GLM 5.1 from Z AI
26:37is, in my experience, like the best
26:39open-source model to be using. Kimmy
26:41comes in on a on a close second,
26:44uh, and these are both more affordable.
26:46Uh, and then
26:48Opus 4.7 finally, if you have some long
26:51horizon coding task, um, Opus 4.7 is
26:54really great for that and
26:57you can actually have your agent
26:59connect to Claude code and be able to do
27:02these long coding tasks in Claude code
27:04and then bring that back to the agent.
27:05So,
27:07tidbit there.
Nick’s Stack
27:09I want I don't know if you can do this
27:11real quick, but could you give a
27:13one-liner on because people are going to
27:16sorry, let me take a step back. People
27:17are going to look at this list and
27:18they're going to be like, "Oh my god, I
27:19don't know if I should I should use
27:20Codex or if I should use Claude code or
27:22if I should use Open Claude or if I
27:23should use
27:24Hermes, should I use Hosting or should I
27:27use Orgo or should I use this or should
27:28I use Can you go and just quickly, you
27:31know, what's NYX stack and like with a
27:35one-liner of why you use that tool over
27:37the other tool?" Yeah.
27:39Codex because it's more generous and
27:43it's simplest and they have the best
27:44desktop app. Hermes because it doesn't
27:47break and it's self-evolving. Open
27:50Claude is not as self-evolving.
27:52Orgo because we give your agent a
27:55computer so it can live in the computer,
27:57it can operate the computer.
27:59We're not just a headless VPS server in
28:02the cloud
28:03and I'll dive in on that.
28:05Composio, you need this. Everyone needs
28:07this.
28:08Agent mail, everyone needs this.
28:10Obsidian, everyone needs this
28:13and then
28:13>> Wow, that's a hot take by the way.
Why Obsidian Is the Second Brain Layer
28:15Obsidian, everyone needs this. Oh, yeah.
28:19>> Yeah,
28:20good just I mean, explain why you should
28:23use Obsidian over say Notion.
28:26So, here's my Obsidian vault
28:29and
28:31Greg, I I've been I've been building
28:33this vault since November of 2025. Agent
28:37I mean,
28:38what do you How do you How do you say?
28:40Um
28:41when something's outdated
28:43like super old. 2025 is forever ago, you
28:47know? Um so, I've been building this
28:50vault since 2025 November, before Open
28:52Law, before Hermes. And it has
28:54everything about people, projects,
28:58everything.
28:59And I'm so crazy,
29:01I have
29:03uh a limitless microphone.
29:05Even that, daily transcripts get pulled
29:08from that into here.
29:09Um
29:11this is genuinely a second brain. Like
29:13Like people say Obsidian that's a second
29:14brain and then
29:16okay, they they show it. Okay, that's
29:17kind of cool. They use it for some
29:18research. No, no, no. This is a second
29:20brain. And when you have something like
29:22this, it is quite literally
29:25you get to experience what personal
29:28AGI might feel like uh in the next 3 to
29:316 months
29:33uh from now. I'm sure everyone will
29:34experience it, but I feel like I'm
29:35getting to experience it sooner because
29:37I just have such well-organized
29:40uh markdown files.
29:41Um
29:42It's incredible. It's incredible. So,
29:46it just gives your agents context on
29:50what it needs to know given any given
29:52tasks. And it feels like it just never
29:55forgets and it understands you.
29:58Um
29:59And I think that's at the end of the day
30:00like we just want an agent that
30:01understands us and
30:03helps us with our business and and just
30:05has perfect context over everything we
30:07do. So,
30:09Enough said.
30:10Yeah. And then 5.5 is the best. I would
30:13just use 5.5 to make it easy. Yeah, GPT
30:155.5.
30:17So,
30:18as far as that's the stack,
30:20um
30:21now, in Orgo, we give the agent a a
Live Walkthrough: Spinning Up a Cloud Computer in Orgo
30:25computer to live in. Greg, let me invite
30:27you to this.
30:28Um
30:29All right, so I just invited you, Greg,
30:31into this workspace in Orgo. And we're
30:33just going to quickly spin up a computer
30:36here.
30:36And I'm going to spin up a computer. I'm
30:38going to say
30:39um
30:40Greg's computer.
30:42I'm going to launch it.
30:44And it launches pretty fast with really
30:46fast desktops. Um,
30:48and now that we're in this workspace
30:51here, in this computer,
30:52I can now install the agent inside of
30:55it, actually. So, the agent can live
30:56inside of here. So, if it's Open Claw,
30:58if it's Hermes agent in this case, it
31:00will live inside of this environment.
31:03And, um,
31:05the key here is, regarding to getting
31:07set up,
31:08we have an Orgo MCP that is what I
31:13use for for setting up agents. And that
31:16little story I told earlier about going
31:17on a walk and be able to get work done
31:20on a walk, it's because my agent
31:23is using a Orgo MCP to connect to my
31:26customers' agents that live on Orgo.
31:29And so, what ends up happening is Orgo
31:31is like this workspace
31:33where my agent and other agents and
31:36myself can all collaborate on these
31:39computers where these agents live and
31:41get them set up and configure that way.
31:43Um,
31:44so,
31:46here I have a, um,
31:48I don't know if can you see my Telegram
31:50chat?
31:51Yep.
31:53I had my agent last night, actually. I
31:54kicked off a task. I told it to, uh, go
31:57ahead and build out some CLI and skills
31:59for, uh, for for Orgo. Um, but I'll
32:03start a new chat here and I can actually
32:05just tell the agent,
32:07um,
32:07I'll grab the computer ID from Orgo. So,
32:09let's grab this computer ID.
32:12And
32:13I can give this computer ID to the
32:15agent.
32:17And I'll say, "Set this computer
32:21on Orgo up.
32:23Um,
32:25computer ID quoted here.
32:28Let's install Hermes
32:30agent into the VM."
32:34So,
32:36the reason why I tell everyone not to
32:39get stressed out or scared about setting
32:41up these agencies,
32:43you really just need another agent to
32:45set it up. In my case, I'm using another
32:46Hermes agent to set up
32:48a Hermes agent.
32:50In another case, you could
32:52I'll spin up another computer here. In
32:54another case, you can literally install
32:57something like Claude Code into a VM on
33:00Orgo.
33:02And you can actually just run Claude
33:04Code from the terminal here and tell
33:06Claude Code in natural language, "Hey,
33:09let's set up Hermes agent." Um so, just
33:12real quick, you know, you go Claude Code
33:14install command
33:15for Linux.
33:17You find that real quick.
33:19And you just run this in the terminal
33:21here and you would literally install
33:23Claude Code, run it from here, and have
33:26it install Hermes into this VM.
33:29Um
33:31So, the answer to all of our problems,
33:33Greg, is that
33:35more agents is the answer. Uh if you're
33:38confused on how to set something up,
33:40have your agent do it.
33:42Um
33:44And yeah, so I'm just going to install
33:46Claude Code here.
33:48It's going to get that going.
33:50And we'll be off to the races.
Cloud Computers vs. Mac Minis
33:53This will be a dumb question,
33:55but why are we
33:58doing virtual computers versus doing
34:00local computers? You know, buying Mac
34:03minis and and doing that whole thing.
34:06It's actually a very, very good
34:08question. And the reason is we want the
34:10ability to
34:13work on our customers' computers from
34:15where we're at. And if you are using a
34:18Mac mini,
34:20k-
34:21I can't even imagine the nightmare of
34:22having to go in person and, you know,
34:24debug something that's like at a
34:26hardware level or
34:28um something on the Mac mini breaks or
34:29an update or or what have you.
34:32Orgo gives you cloud computers to be
34:34able to manage these agents. And um with
34:37that, you can do so many more amazing
34:39things both from a perspective of just
34:41scaling your business, being able to
34:43access all these agents on one platform,
34:46via one connector, and have your agent
34:48connect to all of them.
34:50Um that's really like the biggest thing.
34:52It's just from a fulfillment
34:53perspective. Um
34:56it is just like the easiest way. And
34:57then also just a security perspective.
35:00These are isolated cloud computers, and
35:03you can delete them in under a second.
35:05You can create a new one.
35:06And with that, there's a lot more
35:09sandbox environments that you could just
35:11protect you and your customers from
35:14uh like a blast radius that might
35:16otherwise be
35:17um more dangerous on a personal Mac
35:19mini. So. And so say I have 100
35:23customers. Am I creating like how am I
35:26structuring that? Am I creating like
35:28separate like projects with these
35:31computers in it? Like what is from a
35:33best practices perspective in terms of
35:35security and just, you know, good UX,
35:39how should people think about setting
35:41that up? Yeah, so in this case, it would
35:44be exactly like you said. Like I if you
35:46were if you were a customer,
35:49um I would just make a workspace for
35:51your business, and I would say,
35:53um you know, this is let's do a like
35:56idea browser, right?
35:59We would create this workspace, and each
36:02each of your agents would live in this
36:04workspace, and then I'd have other
36:06workspaces for other customers, and I'd
36:09be able to manage all of that, you know,
36:10on on Orgo. Um
36:14yeah, one platform.
36:17Cool. Yeah, I think what's also cool
36:19about this, just just how visual it is,
36:21like
36:22showing this to a customer and being
36:24like, I know you think,
36:27you know, it's not secure. You might
36:29think it's not secure or you might
36:30think, you know, but this is
36:32you know, a visual sandbox environment,
36:34right? Like it's just it feels like the
36:36cell. Like you just like
36:38You know, you talked about Loom before
36:40but like showing looms of this, I think
36:42it's just going to light people up.
36:44Yeah, exactly. And also like you can
36:46also
36:48out of the box on Orgo like we have this
36:50playground mode here. So like this is
36:52our this is just all of the latest
36:54models from, you know, Anthropic and and
36:56Kimmi and and Chat GPT. And so as far as
37:00a demo, when you tell a customer like,
37:02"Oh yeah, like we can we can have an
37:04agent like operate a computer and do do
37:06things for you." And essentially you're
37:08describing Hermes agent or you're
37:10describing Open Claw. Even then they
37:12they might have a hard time like
37:14imagining like what what what does that
37:16look like? What does that feel like? And
37:17so when you just give it a computer,
37:19you're able to just give it life and you
37:21can tell them like you can say like,
37:22"Hey, look up what is Idea Browser
37:26and search it on Google."
37:29And
37:30this actually becomes like a really good
37:32demo. Like
37:34for for you and your customer like to be
37:36able to show, "Look, oh, the agent is
37:38controlling a computer
37:41and it's doing research and it's doing
37:43real work.
37:44And you can just quickly show a demo in
37:46Orgo. It's like super cool.
37:48Um
37:49This is cool. Yeah, like even me as like
37:52a co-founder of Idea Browser, I'm like
37:54looking at this and I'm like, "Yes."
37:56Yeah.
37:58Yeah, it's awesome. And and oh, we have
37:59some I'm I'm I'm making Jordan some
38:02agents. I don't know if he told you. I'm
38:03making him some Idea Browser agents and
38:06he's uh he's using them. He's stress
38:07testing them. Um
38:10but everyone needs agents. So it's um
38:14yeah, it's really cool. And then as far
38:16as the Telegram set up here like
38:18you can see
38:19my agent is literally using Orgo MCP to
38:22get this Greg's computer set up right
38:24now. And it's installing Hermes agent.
38:26Um you know, part of this yeah, these
38:29some of these things take time. It's
38:31running a long process. It might take
38:345 10 minutes. So, I'm not going to bore
38:36you by sharing that, but um the concept
Building Agents and Structuring Workspaces for Customers
38:38of use agents to set up other agents,
38:41it's very real. Um and I can also
38:44dive into practices around that and how
38:46to make sure that your agent knows how
38:49to set up other agents. Um
38:52yeah.
38:53Does that sound good? Let's do that.
38:55That sounds great.
38:57So,
38:58to have your agent have context of how
39:00to set up other agents, it actually
39:02needs I wish I would have added them
39:04here. Um
39:06a few MCPs go really far away. One of
39:08them
39:09is the Perplexity MCP.
39:12Um
39:13with Perplexity, you can give your
39:15Claude code or Codex
39:18uh real real up-to-date knowledge on
39:20things like Hermes. And so, the key here
39:23is like you always just want to have
39:25any sort of setup process,
39:27initialization process grounded in real
39:29context of what is the docs for setting
39:33up Hermes agents today and what how do I
39:35connect my Hermes agent to iMessage? If
39:38you have something like Perplexity, you
39:40give your agent the ability to see how
39:42to do that and be able to set it up
39:44perfectly. Um Xa AI is another
39:48great MCP tool for like real-time web
39:50search.
39:52Another big one actually is Context
39:53Seven.
39:55This one is awesome for getting
39:57up-to-date docs from like GitHub from
40:00like Hermes agents GitHub, so they they
40:02can see specifically the docs of how to
40:05get set up.
40:06You just need some sort of context layer
40:08to let to loop in the best practices and
40:10up-to-date docs
40:12um for setting up these agents. And kind
40:14of like one final recommendation would
40:16be the XMCP. So, Twitter released their
40:19own MCP and I find so many amazing
40:23setups on Twitter for open claw and
40:24Hermes agents that there's many times I
40:26just want to use
40:28that context for setting up an agent for
40:31a given task and you could actually use
40:33this, give this to your Claude code or
40:34give this to your Codex and have it
40:39use this context to help help you set
40:40things up
40:42or you could use all of them, too. So,
40:45I mean, is there any downside to using
40:46all of them?
40:48Um no, I I use all of them.
40:51And so, like maybe even in here when you
40:53look at my Telegram,
40:55you might notice oh, I guess it's it's I
40:57didn't ask it to to pull in up-to-date
40:59context. Mine has skills already built
41:02in place to be able to like set these
41:03things up just cuz I do it so much, but
41:07in general, like the more the merrier.
41:09Like context is key and
41:13I like to like have sub agents spawn.
41:16I'll tell Codex like, "Hey, or Claude
41:18code, hey, spawn five sub agents. One
41:21sub agent for Perplexity, one for Exo,
41:23one for Context.ai, one for Firecrawl,
41:25one for
41:27um
41:27XMCP
41:29cuz I like to pull from different
41:31resources and then those all come back
41:33to the main agent and we get the best
41:35practices. So, that's how I do it.
41:40Cool.
41:42Let's see. Okay, so this here
41:44is the
41:47I should have ran this in the terminal
41:48below, but I'll go ahead. I'll I'll just
41:50run it in this terminal.
41:52And what we're going to do here is
41:55do that, run Claude.
41:57Or you could just like spin up multiple
41:59terminals. [laughter]
42:01Yeah.
42:03You can Oh, wait, let me see.
42:07Okay, I think I just copy this here. So,
42:10Okay.
42:13Oh, command not found.
42:16Okay, I'll I'll I'll I'll debug this
42:17later.
42:19Um
42:19This is also why This is mainly why I
42:22use the Orgo MCP. I'm just like I let my
42:25agent do all the work. Um actually, you
42:27can also come here into the playground
42:29and say
42:30install Claude code into this computer.
42:33Um and just have our agent do it cuz I I
42:36I'm
42:37I don't want to debug what's going on in
42:38the terminal right now. So, then just
42:40have this agent do it um and do it that
42:43way.
42:44But yeah, once you have it set up from
42:46here, like
42:47I can now ask my Telegram agent. Um so,
42:52I'll I'll stop this here.
42:54You can just imagine, you know, when
42:56that's done, your agent's set up. And
42:59I'll start a new chat. And I'll ask
43:01like, "How many Orgo VMs
43:04do I have in my workspaces?"
43:08And my Orgo claw
43:10uh is able to actually manage all of my
43:15customers' agents from, you know, just
43:19this one agent. And it can upgrade, fix
43:21things on the fly, you know,
43:24and
43:26all from one spot. Anywhere I'm at. Um
43:29if I if I get an email from a customer
43:31that uh something broke,
43:34we can just send off an agent uh send
43:36off a message to Orgo claw and have it
43:38go fix it. Um
43:42Boom. You can see here, 27 Orgo VMs
43:44across your workspaces, all 27 shows
43:46running.
43:49And then it dives in onto all the
43:51different customers and all their
43:53agents.
43:54Um
43:55So, last point that I want to make
Watchdogs, Observability, and Reliability
43:57around getting these things set up is
44:00the
44:01uh watchdogs. So,
44:04the gateways are what make these agents
44:07connect to a platform like Telegram or a
44:10platform like
44:12WhatsApp and sometimes these gateways
44:14crash. Open Claw
44:16has a lot of gateway issues in my
44:18experience. Hermes is a lot better.
44:20Um and so a key here is you want to make
44:23sure that you set up a um watchdog. You
44:27could literally just tell your agent set
44:29up a watchdog for whenever a gateway
44:31crashes that it auto restores it. Um
44:35that's super important just from, you
44:38know, reliability perspective. A second
44:40thing is you want to make sure that you
44:43have some layer of observability or
44:46alerts. So, I have agents email me
44:50if I set up your agent, your Mia agent
44:53and Mia has an email
44:56Mia's Mia emails me from her email when
45:01her cron job breaks or her skill failed
45:04or something happened and I'm alerted
45:07about it and I can go in and then debug
45:10it and fix it
45:12which is super valuable cuz once again,
45:13for your customer, you don't want them
45:15to have to worry about like
45:17doing all this themselves. So,
45:20um
45:21make it as simple and easy as possible
45:23handle everything tip to tail
45:25and
45:27yeah, I think
Closing Thoughts on the Solopreneur Era
45:28I guess like the big takeaway here is
45:32it is hard to set up Cloud Code even.
45:34Like people are like Cloud Code is is
45:36going to kill Open Claw or Cloud Code's
45:38going to kill Hermes agent. And in a
45:40general sense, it's getting better at
45:42doing a lot of these general things. But
45:44to be able to go in and create a
45:46specific agent for a specific industry
45:48and person and have it tailored to their
45:50workflow it's like
45:53you're underestimating how much value
45:55that is and you can really create a
45:57lucrative business by yourself. Uh Uh,
46:00and your agent building other agents for
46:02other businesses. Um,
46:04yeah, and I think it's an amazing time
46:06to be a a solopreneur for this.
46:09You can and you will. So, Nick, thank
46:12you for
46:14sharing the playbook for how to build a
46:16one-person
46:18agent-led business,
46:21uh, sharing how to actually do it, um,
46:23in such a clear way.
46:25I love chatting with you because you're
46:29you give the sauce, but you also explain
46:30it super clearly.
46:32Nick is a criminally under-followed
46:34account on on social media.
46:36Uh, he you know, he's getting some some
46:39followers, but I think he can be I think
46:41he needs to be bigger, so I'll include
46:42links for where to find Nick
46:44uh, in the show notes in the description
46:47and uh,
46:49Nick, I'll see you in a few weeks in San
46:50Francisco and let's have a
46:52let's have some coffee and have a good
46:53time.
46:54Thank you, Greg. Always a pleasure.
46:56Thank you so much and um,
46:59I I hope to yeah, I'm going to see you
47:01soon. We're going to get some coffee.
47:02We're going to we're going to do some
47:03sipping time.
47:05>> [laughter]
47:05>> We're going to do some IRL sipping time,
47:07which is my favorite. It's there's
47:10there's nothing like it, you know, like
47:12I actually have been trying to
47:14cut down on my like Zoom meetings and
47:17stuff like that. It's just there's not
47:18There it is. There's nothing like
47:20being in person, sharing ideas,
47:23sipping,
47:24and
47:26uh,
47:27and figuring out what
47:29what we can be building in in in a time
47:32like this because there's so much and
47:34sometimes the hardest part is figuring
47:35out the right idea, the right time, the
47:38right playbook, the right steps, the
47:40right order, and uh, this has been
47:42helpful, Nick, and and definitely got my
47:44great creative juices flowing, so I'm
47:46sure others are very thankful as well.
47:48So, thank you, Nick, and I will see you
47:51next time. Thank you, Greg. Talk soon.