MANUAL DEFINITIVO: EM 46 MINUTOS TE DAREI 10 ANOS DE CONHECIMENTO PARA ARRUMAR SUA VIDA.

0:00Don't complain , don't make excuses ,

0:01just show up every day and do your best

0:03. Seek a solution . Stop looking back ,

0:05look ahead , seek a solution ; don't

0:07waste time , just solve it . Life moves

0:09on . You run over your problems like a

0:11tractor . We are very good at stealing

0:12other people's problems because we're

0:14busy paying attention to them . And

0:16where are you in doing your part ?

0:19Looking at myself in my early 20s . I

0:20said I don't want to be at 40 . Sad ,

0:22dissatisfied , earning little , crunching

0:24numbers , not knowing what I'll earn

0:26next year . I don't know where I'm going

0:28, but I don't want to stay here . It's

0:29no use seeking a thin body if you still

0:31have a fat head . Everything I want to

0:32improve , I have to put time and energy

0:33into . But if your head says : " Don't go ,

0:35it's fine , you're fat , just accept it ,

0:37it's fine , you're poor . " Why earn more

0:39money ? You already have a white HB20 ,

0:40your father didn't even have a car .

0:41People aren't angry at me . They are

0:43angry that they aren't doing their best

0:44. Children complain , adults resolve .

0:46Whenever something happens in your life

0:48, always . The first question you have

0:50to ask yourself is : Do I have control

0:51over this ? Everything in my life , I

0:53only put time and energy into what I

0:54control . What I don't control , I don't

0:57give attention to . Brother , maturity

0:58doesn't come with age . Maturity is a

1:00decision . The decision to be better

1:02than yesterday , and worse than tomorrow

1:02. That's it . And we usually pay more

1:04attention to problems that aren't

1:06really problems . Every problem has a

1:07solution . Because if I focus on someone

1:09else's problem , I stop looking at

1:11myself . I think I have nothing to fix .

1:12You're still fat , man . Fat , broke ,

1:14anxious , depressed . Then he wants to

1:16look at the whole path to say : " Oh no ,

1:17this path looks nice , so I'll take it . "

1:18" No , man . " God only puts the ground

1:19there after you take the step . You have

1:20to take the step first . And it won't be

1:22a pretty sight , either . It will be a

1:23show of mud and scrap wood . for you to

1:25give your best , man . Become an adult ,

1:27put on your big boy pants . Life is not

1:28a strawberry dipped in Nutella , man .

1:30It's the guy who's screwed , owing money

1:31, on a Saturday afternoon in Brazil

1:33drinking beer , and the math just

1:34doesn't add up , man . To be better than

1:35yesterday . What did I do yesterday that

1:37kept me from who I want to be ? Today I

1:39won't do it . But you said a phrase . He

1:46said a phrase to me here that is the

1:48most important thing , which is perhaps

1:50this guy's essence . I didn't know where

1:53to go , but I knew where I didn't want

1:56to stay . In other words , he didn't know

1:58where he wanted to go , but he was sure

2:00he didn't want to stay where he was .

2:02Man , that is really something . That is

2:05really something . That's a life

2:06attitude , isn't it , man ?

2:07That's heavy . That's heavy . Because ,

2:09look , I'm from Recife , I come from a

2:10middle-class family , as I was telling

2:11you , I went to a private school because

2:13my father was a teacher there , we

2:14didn't have money to pay , there were no

2:15trips to the United States . The first

2:17time I left Brazil was with my own

2:18money . I got into physical education .

2:20And I went into physical education

2:21because it was easier than medicine ,

2:23just for that reason , it wasn't because

2:24I was passionate about this or that , no

2:26. And then I graduated in physical

2:27education , went to work as a personal

2:29trainer , but I could see in the eyes of

2:31the guys working there , who were older

2:32than me , that they didn't want to be

2:34there , man . It was the guy having a

2:35coffee while someone was struggling on

2:36the bench press next to him , someone

2:38asking for help and the guy didn't care

2:39about anything . He didn't want to be

2:40there and would look at me in my early

2:4220s . I said : " Man , I don't want to be

2:4440 , which is the age I am today , living

2:45this life , no way . " Sad , dissatisfied ,

2:47earning little , doing math and not

2:49knowing how much I'll earn next month .

2:51There is no predictability at all . A

2:53self-employed person has no

2:54predictability at all . I don't know

2:56where I'm going , but I don't want to

2:57stay here . I started studying different

2:59things , because what does everyone else

3:00study ? Physiology , hypertrophy , weight

3:02loss . But not a damn thing has changed

3:04in the last 20 years . I started

3:06studying people , marketing , sales ,

3:09psychology . And then I went to graduate

3:11, I graduated and went to specialize in

3:13obesity treatment . Today I am a

3:14specialist in obesity treatment and

3:15weight loss . Why ? Obesity is the

3:17biggest pandemic of the century . Today ,

3:19obesity kills more than hunger . I said :

3:20" Man , there's a huge market there for

3:21me to make money . " That's why I went

3:22for it . It wasn't like , oh , I want to

3:24help people lose weight in exchange for

3:26love . Hell no . Money in my pocket , and

3:27if I help you lose weight , awesome .

3:28That’s fair . A good deal is a deal

3:30that’s good for both .

3:31Both .

3:32Only for one is way too easy . And then

3:33I realized , Ricardo , that the people

3:35who were fat couldn't lose weight . It

3:37wasn't because of the diet itself , it

3:39was their mindset . There was something

3:41there .

3:42It’s no use seeking a thin body if

3:43you still have a fat mindset . So I

3:45specialized in positive psychology at

3:46PUC in Rio Grande do Sul and then in

3:48wellness science at EA University . And

3:50that’s when I was really able to

3:51encompass these two aspects of weight

3:53loss : physiology and psychology . And

3:55today 100 % of my products involve both .

3:57But let me ask you , so you're telling

3:59me that beyond the physical part that a

4:00personal trainer does , teaching how to

4:02lose weight and all , you work a lot on

4:03the person's mind .

4:06So , for example , the person who gets

4:09access to your training and everything ,

4:12will they also find a Guto there who

4:15says , " My friend , come on , get out of

4:17this life , " mentally , right ? More on

4:20the mind ,

4:21totally . I do come in with that warrior

4:23archetype energy , which is more

4:25motivational , but since my audience is

4:2680 % female and my paying customers are

4:28also 80 % female , when I go one-on-one , I

4:30shift that energy . I go more towards

4:33the healer , you know ?

4:34I lower my tone of voice , I try to

4:35understand what is happening to her ,

4:37why she is going through that . Because

4:39if you take an overweight woman today

4:41and ask , " Why do you want to lose

4:42weight ? " She doesn't know how to answer

4:43. She doesn't know how to answer . " Oh ,

4:45I want to be healthier . " I say , " Cool ,

4:46what will you be able to do with better

4:48health that you can't do today ? " She

4:49says , " Oh , such and such . " Then , " What

4:51will doing that give you that you don't

4:52have today ? " And then you start to

4:54press her mind a bit more , and she

4:56freezes . And that’s why people

4:57self-sabotage . It's just like having

4:58money .

4:59The game of weight loss is just like

5:00the game of business . It’s infinite .

5:02Whoever plays the longest wins . There

5:03is no finish line , man . " Oh , I hit this

5:05much in revenue , I can stop . " You’ll

5:06go broke . " Oh , I lost 10 kg . " If you

5:08stop , you’ll gain it all back . So

5:09it's forever . When people have this

5:11understanding , how do I create

5:13strategies to keep myself in this game

5:14longer ? So , first point , why do I truly

5:17want to lose weight ? And then I give

5:19them a tip . The reason you want to lose

5:21weight isn't pretty , it's not flowery ,

5:23and it will be frowned upon by others .

5:26So , Guto , you went there , you were

5:28there in Recife in this battle , just

5:29like you said , something very important

5:31, riding a motorcycle with a little

5:33fanny pack , going from house to house

5:34or gym to gym . Then you take action in

5:382013 , 2013 . It’s really good to put

5:44that on the record . I really like that ,

5:46because people see Guto today and think

5:48success happened overnight . I remember

5:51when I was at Ricardo’s , sometimes

5:53I’d arrive at the airport , I already

5:54had 25 years of experience , but people

5:56ask , " How did you become successful

5:57overnight , you son of a gun ? " Overnight

6:00, but with 25 years on the road . In

6:032013 , you already started bringing

6:05content to social media , man . When

6:07Instagram arrived in Brazil , I think

6:08around 2011 , I posted random photos

6:10like everyone else ; nobody really

6:11understood the social network , didn't

6:12know what it was for . And the first

6:14boom of famous people on Instagram , I

6:15don't know if you remember , was the

6:17fitness bloggers .

6:18Exactly .

6:18It was Gabriela Pugliesi , that

6:20old-school crowd that got famous

6:22showing their lifestyle . But they had

6:24the lifestyle , but they didn't have the

6:26technicality to talk about the subject ,

6:28right ? The truly technical intelligence

6:30of the subject . So I started posting my

6:32photos , like I always did , but with

6:33some scientific article , like , " I did

6:34this workout because of this , that , and

6:35that . " This started to give me more

6:38credibility in people's eyes . And then

6:40in 2013 , I received a comment on one of

6:42my photos that said : " Do you do online

6:44consulting ? " I said : " Oh crap . " Damn ,

6:46this is it . If I said no , I'd lose the

6:48opportunity . If I asked what it was ,

6:50I'd lose credibility . I said : " Send me

6:51an email with exactly what you need . " "

6:53Neither no , nor what ? " Then the guy

6:55sent the email . It was a guy from São

6:56Paulo living in London who liked my

6:57content and wanted me to send him a

6:58workout . So I took a gym physical

7:00assessment , copied every single

7:01question into an email , sent it to him ,

7:03he replied , I read it , sent him the

7:04training plan , he paid and said , " Wow ,

7:06well ,

7:08there's something here that actually

7:09has some potential . " Soon his mom

7:11bought it , his brother bought it , and

7:12then people — since I was a personal

7:14trainer and already fully booked — I

7:15was the guy charging the most in Recife

7:17at the time , 200 bucks an hour . Damn ,

7:19my hourly rate today is more expensive .

7:21Slightly . And then people would come to

7:23me , and I’d say , " Look , I don't have

7:24any personal training spots left , but I

7:25have this product here . " That's when I

7:26started selling this other product ,

7:27which was a consultancy . I give you the

7:29first session for free , included , show

7:30you how the workout goes , and then you

7:31follow it and ask me questions on

7:33WhatsApp . That started making me more

7:34money . But it reached a point where the

7:36consultancy training I sold online was

7:38already covering my fixed costs . That

7:40was the time to separate the men from

7:41the boys .

7:42It was time to separate the men from

7:43the boys . I had to be 100 % in one of the

7:44two , man . I couldn't give half-effort

7:46to either one , you know ? So , for

7:47everything I want to improve , I have to

7:49invest two things : time and energy .

7:50Look what he said : time and energy .

7:52Everything , everything I want to

7:53improve , I have to put in time and

7:54energy . Want to improve my marriage ?

7:55Time and energy . It doesn't

7:56come for free .

7:57I don't get these people who want to

7:58improve their marriage and decide to "

7:59take a break . " Then you go your way ,

8:00they go theirs . It’s not going to

8:01improve a damn thing . Yeah .

8:02Want to improve your relationship with

8:03something ? You have to be present . Want

8:05to improve your relationship with food ?

8:06You know what I do with my clients

8:07today who say they have a compulsion

8:08for sweets ? I don't remove the sweets ;

8:09I put sweets in their diet every single

8:10day . So they learn to handle it ; I

8:11don't have to take it out of their life

8:13, I have to make them handle it well .

8:14Because you work a lot on the mindset ,

8:15right , man ?

8:16100 % . I start everything with the mind

8:17because the training and the diet are

8:19just a matter of doing them . But if

8:21your mind says , " Don't go , it's okay to

8:23be fat , just accept yourself , it's okay

8:24to be poor . " Why earn more money ? You

8:27already have a white HB20 , your father

8:29didn't even have a car .

8:29So let me ask you , you must get a lot

8:31of heat in that world , right ? Let me ,

8:35let me ask . You must get a lot of heat

8:37in that world because you hit weight

8:39loss hard and yada yada yada . Surely a

8:42lot of criticism from people who say : "

8:44Oh , this guy is fat-shaming , he's this

8:46and that . " And then you just say screw

8:49it , right ? There is a wonderful saying .

8:53When a tower is built straight , it

8:55exposes everything crooked around it .

8:56People aren't angry at me . They're

8:58angry at themselves for not doing their

8:59best .

9:00But since I'm in my uprightness , since

9:02I'm building my speech , a straight

9:03stance based on the principles and

9:05values I believe in , the guy looks and

9:06says : " My God , if this guy is near me ,

9:08everyone will see that I'm crooked . "

9:11And also because I see , I see the

9:13answers you give , even though you are

9:15harsh in your replies , I feel like it's

9:17a big dad figure ,

9:19trying to raise a child . " Hey , my

9:21friend , stop the whining , stop this ,

9:23stop that . " Your conversations are

9:25direct and straight , precisely to

9:27provoke the person to think .

9:28Exactly .

9:29If you're too slow , the person won't

9:30think either .

9:31It's because people's tendency is to

9:32complain , right ?

9:33Children complain , adults solve .

9:35Solve .

9:35What is a complaint ? It's an attempt to

9:38draw attention to myself in the hope

9:39that someone else will solve my problem

9:41. Suppose it were very hot here , and I

9:42kept saying : " Wow , it's so hot , oh my

9:44God , it's so hot . " Instead of saying : "

9:45Excuse me , could you please turn down

9:46the temperature ? " I solved it .

9:47Solved it .

9:48Solved it . Solve .

9:50Because , look , there is a saying ,

9:51and it applies to all aspects of life ,

9:53man .

9:53Anything in life . The way I do one

9:55thing is the way I do everything , man .

9:57Weight loss is an act of prosperity ,

9:58because to be fat , I have to do what ?

10:00Jack [ __ ] . Sit down , eat whatever I

10:02want , and watch television . And to lose

10:04weight , first I have to want to , then I

10:06have to plan . Then execute , I'm going

10:07to mess up , I have to start again . It's

10:09just like in business , man . So the

10:11folks , the folks who can't do this

10:12because they are practicing hedonism ,

10:14we are living in the Sodom and Gomorrah

10:16of the 21st century now . I only do what

10:18I want when I want . That's not freedom ,

10:19that's slavery . Whoever only does what

10:21they want is a slave . A slave to what ?

10:22To my mood . If I wake up happy , I'll

10:24record a hell of a podcast . If I wake

10:25up pissed , screw it . I won't do it .

10:27Life and podcasting aren't like that ,

10:27are they ?

10:28For God's sake . You have to do what

10:29needs to be done . I say children do

10:31what they want , adults do what needs to

10:32be done , and successful adults want to

10:33do what needs to be done . I wouldn't

10:35want to be anywhere else in the world .

10:36I say exactly the same thing . That

10:38doing what you like is for kids , adults

10:39do what needs to be done ,

10:41and that's it .

10:41Yeah , there's no discussion .

10:43My focus is 100 % on what I control ; I

10:44carry this bracelet with me , look .

10:46That's Stoic thinking . It's written "

10:47focus on what you control , " period . You

10:49study a lot .

10:50Stoicism every day . I love Stoic

10:52philosophy . Stoicism has three

10:54disciplines , right ? Three disciplines

10:55for prosperity . The main one is

10:57perception . The discipline of

10:58perception . What is it based on ?

11:00Whenever something happens in your life

11:02, always . The first question you have

11:04to ask yourself is : " Do I have control

11:05over this ? " The first question : if you

11:07have control , solve it . Solve it . Don't

11:08look for someone to blame , solve it .

11:09There are times you don't have control ,

11:11but you have influence . When you have

11:12influence , you can't use emotion , you

11:14must use reason , otherwise , many people

11:16end up emotionally wounded . And there

11:19are things you have neither control nor

11:20influence over , but you can't just say

11:22" screw it . " Why ? Because that's an

11:24aggressive energy . You have to find a

11:26curator within yourself , take a deep

11:28breath , and say : " It's okay , it can be

11:29this way too . " I don't have control , I

11:31don't have influence , there's nothing

11:32to be done , it's okay , it can be this

11:33way too . Next topic .

11:34That's it . You say something very

11:37important that entrepreneurs need to

11:39know , these three things , because

11:41sometimes they suffer and dwell on

11:43something they have no control over . So

11:47they have to learn to live with it ,

11:49make the best of it , and gain

11:50experience from it . For example , you ,

11:53the entrepreneur who I know is

11:55suffering a lot today , I've suffered

11:56many times too , right ? And our country

11:58has already been through many moments

11:59like this , right ? times when interest

12:02rates were at 2 % a year , the Selic , so

12:04financial expenses in companies meant

12:06nothing , they didn't weigh on the

12:08company's costs . Today , with interest

12:11rates at 10 % , 12 % , 15 % per year .

12:15Actually , when you go to get a bank

12:17loan , you're looking at 20 % a year ; that

12:18really hurts the business , doesn't it ?

12:21So , this is an example of why you have

12:23to be careful with your business ,

12:25because in the country we live in ,

12:27we've seen rates at two , we've seen

12:29rates at ten , it will go back to two ,

12:32it will go back to ten . And how do you

12:35take advantage of this to learn , and

12:36how can you later on even have control

12:38over this ? By learning today , right ,

12:41man ? You have to learn today . I see

12:42business owners suffering a lot ,

12:44complaining that the interest rate is

12:46high , and it is . And I ask you , when

12:48the rate was low , what did you do ? Did

12:51you accelerate , thinking the rate would

12:53stay at 2 % ? One businessman , for

12:56example , told me , " Ricardo , the rate is

12:572 % a year , I'm going to accelerate , I'm

12:58going to expand , I'm going to set up a

13:00business , I'm going to take out a loan .

13:01" I said : " My friend , don't you know

13:03the country you're in ? " He said : " What

13:04do you mean ? " Do you think this rate

13:06will stay at 2 % for your whole life ?

13:07Don't you think this rate will be at 15

13:09% , 10 % in a few days ? No , no , no , no . So

13:11, he went ahead , he dove in , and now

13:13he's suffering . Then , when he came to

13:15complain to me , he said , " Well , man ,

13:16you were right , you warned me . " Now ,

13:18what are you learning right now ? That .

13:20That .

13:21Perfect , perfect . I channel energy into

13:24what I control in my life . I only put

13:26time and energy into what I have

13:27control over . What I don't have control

13:29over , I don't give attention to ,

13:30brother . I don't . Simple . That is a

13:32decision . Maturity . Maturity doesn't

13:35come with age . Maturity is a decision .

13:37The decision to be better than

13:38yesterday , worse than tomorrow . That's

13:39it . Because if I stay — there are

13:40business owners out there , " Oh , because

13:42the PT government is [ __ ] , " right ? When

13:43the other one was in , they got rich ,

13:44everything went fine , didn't it ? Then a

13:46right-wing government comes in , it's

13:47[ __ ] . A left-wing government comes in ,

13:48it's [ __ ] . If you rely on the

13:49government , you're screwed .

13:50You're screwed .

13:51You're screwed . So play the game with

13:52the cards you have . Make the best move

13:55with the cards you have . The dance you

13:57have to dance right now .

13:58Stop complaining about the cards and

13:59play the game . Focus on yourself . Why ?

14:01Do you control everything that happens

14:02in your life ?

14:03Never . Never . No way .

14:04But of everything you control , what

14:06must you control ? That's the shitty

14:08part . I don't control everything , no .

14:10But what do I control ? I don't really

14:12have control either . That's the shitty

14:14part . Because I keep paying attention

14:15to others . It's the employee , it's my

14:17wife , it's this , it's that . And where

14:20are you doing your part ? Why are you

14:24paying so much attention to other

14:25people's problems ? We are very good at

14:27stealing other people's problems ,

14:29because I want to look nice , I want to

14:30look like a good guy , I want to feel a

14:32sense of belonging , I want them to see

14:33me the way I see myself . That's why I'm

14:36broke , but I lend money to my sister .

14:38No , she got herself broke , let her

14:40suffer with that , damn it . It's her

14:42process . Do your part , man . If I can't

14:45today , I can't , and that's okay . I have

14:47nothing to do with this here . There

14:48aren't two types of problems in the

14:50world , mine and others ' . If I want to ,

14:51can , and should help with someone

14:53else's problem , I will . If I don't want

14:56to , why am I frowned upon for it ?

14:57No , I don't want to . I won't be a part

14:59of this . No , I don't think it's up to

15:00me to do this . This is the practice of

15:02essentialism . This is focus on what you

15:03control , period . Every time something

15:05happens in my life , essentialism . Being

15:07an essentialist is this , it's having an

15:08objective and drawing the line . What is

15:10essential and what is trivial ? Or me

15:12paying attention to this right now is

15:13trivial . Bye . Bye . It's over .

15:15I in my in my language I say priority ,

15:18so , right ?

15:18Priority .

15:19What is priority ?

15:20Because

15:21in my own life there's always a focus

15:22of priority .

15:23Perfect . A big mistake entrepreneurs

15:25make today is having priorities .

15:27Priority is a word that only makes

15:29sense in the singular . I have 10

15:31important things . Which one is the most

15:32important ? That is my priority . Solved .

15:35What is the next priority ? Because

15:36otherwise I end up with 10 important

15:38things and don't get a damn thing done

15:39in life .

15:39Exactly .

15:39Have you ever scuba dived , dove where ?

15:42It wasn't in Noronha .

15:43I also did my first dive in Noronha .

15:45Now ,

15:45you know who Francisco José is , the

15:47former Globo reporter who dove with

15:48sharks , white-headed guy ,

15:49my uncle . Then it was Uncle Chico's

15:5180th birthday there , and the whole

15:52family went , right ? To do the baptism

15:53dive . And when you go scuba diving , you

15:55put on the tank , the regulator , the

15:56mask , and a weight belt , right , to keep

15:58you submerged down there . And I did

16:00this exercise with business owners in

16:01one of my mentorship sessions . Let's

16:03suppose something crazy happens down

16:05underwater . The regulator and tank come

16:06off , the mask comes off , and the weight

16:08comes off . You're drowning , there's no

16:10time to surface . What's the first thing

16:11you grab ? This is calling a lifeline .

16:12No ,

16:13what do I grab ?

16:14What is the first thing you grab ?

16:15Down there .

16:16You're down there dying . Dying without

16:18the There's no time to get the tank ,

16:19right ?

16:20Why ? I'm in a moment of suffocation .

16:21I'm in a desperate moment . It's the

16:23business owner who has no money . He

16:24thinks about how to make more money . I

16:26need money . No , I have to grab the

16:27weight , because the weight keeps me

16:29stable to go after the other things .

16:30What is your weight today , business

16:32owner , that you're not paying attention

16:33to , because you're so suffocated , so

16:35desperate , that you think making more

16:36money is the solution , isn't it ? You

16:38don't know how to handle the little

16:40money you're making ; making more will

16:41bring more problems , not fewer problems

16:43. What is your weight today ? Where is

16:45your company putting energy today that

16:47no longer makes sense ?

16:48Yeah , sometimes they are in such a big

16:51blender , right ? And also , right ? Hey ,

16:55Cut , let me tell you straight . People ,

16:58once again , take the attitude of just

17:01sitting and waiting for things to

17:03happen . Nothing in my life ever

17:05happened if I hadn't sought out

17:06knowledge . For example , when I only had

17:09three stores , I was dating my wife , my

17:11wife came from a wealthy background ,

17:13rich father , millionaire , and to top it

17:16off , her father won the federal lottery

17:18in the Christmas draw . And me , a nobody

17:21, a poor little guy there with a tiny

17:23store , just starting out , I had a

17:25little motorcycle , a Yamaha 125 , I was

17:27telling this story . And there , you know

17:30, when I made money , when I had three

17:32stores for the first Christmas ,

17:34everyone suggested I change my car ,

17:36even just to look better for my wife ,

17:38since I wanted to get married and so on

17:40. I took all the money I made , all the

17:43money I made at the end of the year for

17:44Christmas , and I bought two tickets to

17:46New York for me and my brother , for us

17:48to go to a trade show called NRF ,

17:51which was a trade show for the biggest

17:53company , the biggest retail trade show

17:54in the world ,

17:55you know ? In other words , I spent

17:57almost 150,000 reais instead of

17:58changing my car ; this guy is crazy . And

18:00I continued for another 3 or 4 years

18:02with my Yamaha motorcycle , because it

18:03was very clear to me where I wanted to

18:04go , the decision , right ?

18:06So , look , nothing falls into your lap ,

18:08man , you have to go after it , right ?

18:10And go after what ? People who have

18:12already been or in some way are in that

18:14place you want to reach , right ? I say

18:16this , it's very important , you need to

18:18seek references , right ? I went to seek

18:19references , which is a reference , right

18:21? When you move to São Paulo here , you

18:23will start to have a lot more

18:24references , but you're making the

18:26decision to come here .

18:27I want , and I want to go to a place

18:29because today I'm starting to get too

18:31comfortable where you live .

18:33I want to find problems .

18:35I want to find discomfort . When I moved

18:36from Recife to Floripa , that was why .

18:38I want to find problems . Get out of the

18:39environment I was in to find a problem .

18:41I'm going to live in a place where

18:42nobody knows me , but that doesn't mean

18:43I have to live in a slum or come to

18:45São Paulo , which is too big . No , I

18:46went to Floripa , but now I want to

18:47accelerate , man . I want problems . I

18:49want to hang out with people because ,

18:50for me , with a physical education

18:52degree , it was impossible to make 1

18:53million a month . Until I started

18:54hanging out with people who were making

18:561 million a day . Then I said , " Hey ,

18:58it's closer , why don't I do it ? Why ,

19:01why not ? "

19:01It's because

19:02of course you can . It's obvious that

19:04you can . We are in the era of the

19:06greatest opportunity and abundance in

19:08the history of humanity . Damn , there

19:10are so many opportunities . But it's not

19:12like you said : " Oh , I want to become a

19:14millionaire and I will . " That's it .

19:16But everyone who became one wanted to .

19:18Wanting it is the main trigger for you

19:20to achieve it . It doesn't mean you will

19:21, though . But if you don't want to ,

19:22it's a fact that you won't succeed . Man

19:24, no , I don't see myself as a

19:25millionaire . You never will be . You

19:26never will be .

19:27You never will be .

19:28And if you do see yourself , maybe you

19:30will be . Maybe . It's not a certainty ,

19:33though . That's the cool part about life

19:35, damn it . It's a process . So , kids

19:37complain , adults solve . Man , a problem

19:39showed up in my life . Cool . Solve it .

19:41How do you solve it ? So you spoke my

19:44language because that's what I believe

19:45and I say it within the RGV method all

19:47the time to the entrepreneurs who are

19:48with me . Guto , my friend , the human

19:52being's word is seek a solution . Seek a

19:56solution . The person who has this in

19:59their mind , instead of looking back ,

20:01looking forward , seeking a solution ,

20:03they don't waste time , they solve it ,

20:05life moves on , you run over problems

20:07like a tractor . Because everyone has

20:09problems , right , man ? Everyone will

20:11have an excuse , everyone will have

20:13something that will keep you from doing

20:15what needs to be done .

20:16And we usually focus more on problems

20:17that aren't problems , because every

20:19problem has a solution , wouldn't you

20:20agree ?

20:21Every problem has a solution . So a

20:22client comes to me and says , " Oh , I'm

20:23sleeping poorly because of my young

20:24child . " I say , " Look , is there a way to

20:26put them up for adoption ? " " Is there a

20:27way to stop being their mother ? " " No ?

20:28Then he's not a problem . " " Your problem

20:29is a lack of organization to have a

20:31sleep routine at home . " Now , that's

20:32much easier than blaming the brat .

20:33There was a guy who said , " Oh , I can't

20:34lose weight because my wife cooks too

20:36well . " I said , " Oh , [ __ ] . " " Do you have

20:37to eat everything she makes , man ? " " How

20:39old are you ? " Trying to find a

20:41justification for the mistake , right ?

20:43We are very good at that .

20:44You said that complaining is wanting to

20:45pass the problem to someone else .

20:47That's it .

20:47Instead of solving it .

20:48Exactly . So like ,

20:49it's easier for me to complain than to

20:51solve the problem .

20:52Because if I focus on someone else's

20:53problem , I stop looking at myself , and

20:55I don't have to fix anything . " Oh , look

20:57how so-and-so acts , that guy is a fraud

20:58, he must have stolen from many people

21:00and I don't know what . " " That must be a

21:01mess , " and then it keeps going . And

21:03you're still fat , man . Yeah .

21:05fat , broke , anxious , depressed , what

21:06they're doing for everything . Today ,

21:09Gut , I see you , yes , and on social

21:11media and all , and you're bringing so

21:13much more , I'll tell you the truth ,

21:15more of a mindset of educating the

21:17person's mind than actually ... I think

21:20this is already ... for you this is

21:22already common , the person has to do it

21:24and that's it , right ? I see you much

21:28more prodding people , making them think

21:30.

21:31Today I work with high-performance

21:33human development . But my bait is

21:35weight loss , because that's the pain

21:36that hits the hardest .

21:38Yeah , it's the decoy . It's the decoy .

21:40It's the decoy . When the guy shows up ,

21:42I say : " Oh , you're screwed , you're

21:43going to learn to make money , respect

21:45your wife , be a better guy , believe in

21:46God . " Then the guy , my brother , thought

21:48it was just weight loss , but that's

21:49also weight loss . There are three types

21:51of overweight : mental , emotional , and

21:52physical . The physical is just a

21:53reflection of the other two . What are

21:54we talking about here , folks ? It’s

21:57what I say , I’ll say it again because

21:58folks , people see me a lot as the

21:59world's greatest salesman , because I

22:01got into the Guinness Book for Ricardo ,

22:02salesman , so-and-so . When they go into

22:06the SGV immersion , they are impressed

22:08that , practically sales , I talk about

22:11it on the third day , for about 3 , 4

22:13hours . The other 36 hours of content

22:17are about people , culture , building

22:19people , mindset , behavior , seeking

22:21solutions , facing problems , having

22:23thick skin , because if you don't have

22:25that , it won't work .

22:28because sales is just the very end of

22:29all this being done .

22:31management , then the guy goes into

22:32discipline , then the guy goes , well ,

22:34man , so here's the thing , do you think

22:35someone , right , Gut , goes like me , for

22:37example , I managed to bill 1 billion

22:38every month , are they going to bill 1

22:40billion because they're a good salesman

22:41? It’s because , my friend , you have

22:44to have a very strong mind , thick skin ,

22:46you have to build people , 45,000

22:47employees , you have to face the

22:49problems and it’s everything , right ,

22:51man ? In your case , the same thing . In

22:54your case , weight loss is the final

22:57effect , but to get there , my friend ,

22:59you have a road to follow , right ?

23:02Exactly . Bernardinho has an incredible

23:04quote . He was telling the story of Tom

23:05Brady , the football player who was

23:07married to Gisele Bündchen . When Tom

23:08Brady was in high school , every player

23:11has their mentor , right ? He was a

23:13benchwarmer , and every time he entered

23:14the game , the team would turn it around

23:16and win . He was known as the comeback

23:18boy , and that frustrated him because

23:19he’d say : " Man , if I'm so good and

23:21the team wins every time I play , why am

23:23I not a starter ? " And then his coach

23:25told him something incredible : " Don't

23:26complain , don't make excuses , just show

23:28up every day and give your best . " Your

23:29time will come . Don't complain , don't

23:30make excuses , just show up every day

23:32and give your best . What's the takeaway

23:33from this ? Your desire to go through

23:35the process must be greater than your

23:36desire to win , because victory is a

23:38consequence . You don't control the

23:40outcome ; you control your behaviors .

23:43Look at what he said , look , folks , this

23:45is very important for you entrepreneurs

23:47, because for those watching Guto here ,

23:49first let me state that Guto has an

23:51entrepreneurial mindset , right ? He's

23:54already become a businessman and is

23:56investing in various ventures he'll

23:58talk about shortly , but as I said ,

24:00success in any business or life path

24:01requires what he said . You just said it

24:03, repeat it , because for me it's ...

24:05process . We don't control our results ,

24:07we control our behaviors ,

24:09right ? And most importantly , success

24:11comes after you go through it .

24:13It’s a consequence . But people want

24:14to look at it and say , " Today I'm going

24:15to start a business , open a new venture

24:17. " Then they want to see the whole path

24:18ahead to say : " Oh no , this path looks

24:19nice , so I'll take it . " No , man , God

24:20only lays the ground after you take the

24:22step .

24:22You have to take the step first . And it

24:24won't be a pretty sight , no . It will be

24:25a muddy ground with a piece of board

24:27for you to give your best . Man , it's

24:29pretty pathetic to look at my life and

24:31demand it be a wonderland , or else I

24:33won't do it . Damn , how old are you , man

24:35? Grow up , put on your big boy pants .

24:37Life isn't just a strawberry dipped in

24:38Nutella , man . I say life is like a

24:40cassava root . You have to pull it out ,

24:42wash it , peel it , and cook it before

24:43you can spread the butter .

24:45And where did this instinct of yours

24:47come from , this urge to leave where you

24:49were and get to where you are today ? It

24:52comes from your mother’s personality ,

24:54your father’s , right ? Where does the

24:56example for that come from ?

24:58I think it comes from their examples ,

25:00but through aversion rather than

25:02repetition . My parents are great people

25:05, I love them both , but they are very

25:07content with the life they have . And in

25:10my view , contentment is the main

25:12trigger .

25:13It’s because it’s the main trigger ,

25:15the catalyst for mediocrity , for

25:16staying average . No , everything is not

25:18fine . " This car is good because it

25:20takes me around , " a good car is one

25:21that takes me everywhere . No , man , a

25:22good car is just a means to an end , man

25:23. A good car is a Ferrari , a

25:24Lamborghini . A good car is that . And I

25:26didn’t want to accept that . And my ,

25:28my life motto is just one . And to me ,

25:30all of us here , our life goal is the

25:33same and it’s just one . You are

25:35better than yesterday , worse than

25:35tomorrow . That’s it . I think .

25:37You just have to do that in life . You

25:38better than yesterday , not better than

25:39me , not better than you . It’s that

25:41yesterday , man , being better than

25:42yesterday , what did I do yesterday that

25:43distanced me from who I want to be ?

25:45Today I won't do it . What did I do

25:47yesterday that hindered the life I want

25:48to have ? Today I won't do it . It’s

25:50the guy who’s screwed , owing money ,

25:51but on a Saturday afternoon he’s in

25:53Brazil drinking beer ; the math

25:54doesn’t add up , man . You have to be

25:55working , you have to be putting in the

25:57effort , you have to bleed a little . No

25:58other recipe exists . No other recipe ,

26:00man . That’s why , buddy , I sometimes

26:02get pissed off there . That’s why the

26:05podcast is unfiltered . Because I also

26:07see , today , on these social networks , I

26:09don’t know if you agree with me , a

26:12lot of people pushing , right , an easy

26:14way to get rich overnight , that if you

26:16go , I don't know what . And in truth , we

26:20know it doesn’t work like that , but

26:22we also know that ease sells . It’s

26:25because sometimes the person is already

26:26there with that exhaustion and

26:27they’re struggling , struggling ,

26:28struggling and they think , man , this

26:30guy spoke in such a way that maybe I

26:31really am the one who's wrong . They

26:33fall into that , into that trap , right ,

26:36of thinking that life is easy . Nothing

26:39is easy . I don't know any business

26:42owners , right , who don't work hard , who

26:44don't dedicate themselves , who don't

26:46put 24 hours into their business ,

26:49right , who aren't focused . I don't know

26:52any , I don't know any . So I get really ,

26:53really pissed off

26:56That's why I think it's great that Guto

26:57is here , because he's on my team and he

26:59tells the truth , he doesn't sugarcoat

27:01things to please you , because it's much

27:03easier to please sometimes , oh . " No ,

27:06you can delegate and take 90 days of

27:08vacation and stay relaxed in Miami . " It

27:12really is easier to say that . But in

27:14truth , those of us who are real-life

27:15business owners know that's not how it

27:16is .

27:17Exactly . Exactly .

27:18There's no way to lose weight without

27:19dedication , without following a

27:21process , brother , for anything in life ,

27:23it's about planning and execution . I

27:26have , for example , people today say

27:27they want things , but they don't have

27:29clearly defined why they want those

27:31things . So , when you set a clearly real

27:34goal , like , my goal this year is to get

27:37married . I'm getting married on October

27:3819th . That is my goal for this year .

27:40Anything that comes up in my life that

27:42could get in the way of my wedding is

27:44trivial . For example , an opportunity

27:45came up to give a talk in Dubai a week

27:47before my wedding . I didn't accept the

27:49talk . My first question was to my

27:50fiancée , then to the wedding planner ,

27:51who said : " No , you can go , everything

27:53is fine , it's all handled , so I'll go . "

27:55But if it were going to interfere , it

27:56was a good opportunity , but it would

27:57get in the way of my execution plan

27:59this year , which is my main goal .

28:00Have you drawn up the plan ? Did you map

28:02it out ?

28:02It's decided . Decision , the word comes

28:04from Greek and it means a cutting off .

28:06A cut . I cut out people who could get

28:09in my way , I cut out environments that

28:10could get in my way , and I cut out

28:11behaviors that could get in my way . End

28:13of story . It's decided . There is no

28:15plan B , there is no negotiation .

28:17Success , Ricardo , is doing what you

28:19said you were going to do , whether it's

28:20the amount of water you were going to

28:22drink or the workout you said you were

28:24going to do . There are people today who

28:25say : " I'll go to sleep at 9 PM , " then

28:26they sleep at midnight and it's all

28:27fine . Then next month they don't hit

28:29their financial goal and it's all fine

28:30too . Why ? Because the brain has gotten

28:33used to defeat . If I'm very good at

28:35negotiating my breakfast , I'll also

28:36negotiate other more important things ,

28:38because I become good at what I do

28:40repeatedly .

28:41Actually , when you have , when you start

28:43to have this behavior I talk about in

28:45RGV , the behavior of the entrepreneur's

28:47mindset in everything . I say this , and

28:49so much so that before entering the

28:51management and marketing , seeing that

28:52people go there a lot for this reason ,

28:54I spend 4 , 5 hours talking about the

28:55mindset of a successful person . It's

28:57about not accepting " no " as an answer ,

28:59it's everything you're finishing here .

29:00When you have this behavior , you react

29:02in all your businesses . Like , it's in

29:03business life , it's in personal life ,

29:05it's in love life , it's in every aspect

29:07of life , right , man ?

29:08And then you improve your quality of

29:09life . But I want the following , my

29:11friend . Do you think you're going to

29:12stay here just like this , talking only

29:13like that ? You're not , okay ? I'm going

29:15to give you a Q & A box right now .

29:17Holy crap . Did you get it ready for me ?

29:19Did it work ?

29:20No , I'm the one who's going to do a Q & A

29:22box and I want you to answer it in that

29:23way . Forget this here . Raw ,

29:26I'm a businessman , man . I'm working too

29:28much . I don't have time to train .

29:31Ah , how wonderful , right ? But there is

29:33everything in life . You answer with a

29:34question : what problem do I want ? If

29:36you don't have time to train , are you

29:38telling me you don't ? Don't train , then

29:39die . And that's fine , everything is

29:42cool . The weight loss game , the

29:43training game , the healthy life game is

29:45just like the business game . The same

29:46discipline you have to train every day ,

29:48you'll need to make better deals . You

29:49can even make more money .

29:50Guto , but I like to have my beer , my

29:51friend . How do I do that ? I have my

29:53little beer . Am I going to stop

29:55drinking my beer , Guto ?

29:56You don't have to stop doing what you

29:57like . You just have to fit it in the

29:59right measure . Now look , drinking beer

30:01will hinder your results . It will

30:03hinder your results . How much beer do

30:05you want to drink and are you willing

30:06to pay the price to hinder your results

30:07? Then you have your beer , everything's

30:09fine , no problem .

30:10Guto . My wife , my wife , man , my wife is

30:12tough . She helps me , she doesn't help

30:14me train . She doesn't train with me ,

30:15she doesn't go to the gym with me . I

30:17can't , I can't handle this on my own ,

30:19man .

30:19Do you want a wife or a mother ?

30:21That's rough too . He married his mother

30:23, then it's screwed .

30:25Go on , ask the question there . Ask the

30:28question now .

30:29Fear .

30:30Are you afraid ? Oh , I'm afraid . Ask him

30:33a question .

30:34There's a woman , there's a woman who

30:35told me : " I'm afraid of your question . "

30:37I said : " Look , my question depends on

30:38the , my answer depends on your question

30:38. If you ask a good question , the

30:40answer is good . "

30:41But let me ask you , do you have this

30:44ease of answering with this speed ? Is

30:47it , is it in your nature , right ?

30:49Is it already trained in your mind ? I

30:51think fast , but it's a lot of training

30:54too . Yes .

30:54A lot of training . For example , we were

30:56at my partner's house here in

30:58Alphaville and ... My wife brought her

31:00hair dryer from Floripa which is 220V .

31:02Long hair , it wasn't drying and here

31:03the outlet is 110V and she was

31:05complaining and complaining and I kept

31:06quiet . The driver arrived when we went

31:08to leave for dinner , I said : " Bro , stop

31:09at the mall , I'm going to buy a hair

31:10dryer . " Coolly she said : " Why ? " I said :

31:12" Because yours is broken . " She said : "

31:14No need , but weren't you complaining ? "

31:15She said : " But I just wanted to

31:16complain . " I said : " Now you want to

31:17screw up my life , right ?

31:18You brought up a problem , I'm going to

31:19solve it . There's nowhere to run , man . "

31:21You brought a problem , I will solve the

31:22problem . But I learned that there are

31:24people who just like to complain and I

31:26don't accept that in my life , man . I

31:27don't accept mediocrity in my life .

31:29Now ask the question . As a businessman

31:31who is more educated , you will answer

31:33in your own way .

31:34Ricardo , I can't take it anymore .

31:35Employees are everything . They don't

31:37want to work , they don't want to do a

31:38damn thing . Employees only want to know

31:40about complaining . Employees don't want

31:42to know . Employees don't have the

31:43mindset . Employees don't have an

31:44owner's mindset . Tell me , Guto , how do

31:46I solve this ?

31:47Do you have children ? I have children .

31:48Small children . No.

31:49I have two daughters .

31:50How old ?

31:51One is 25 , one is 22 . They're older

31:53already . But imagine having a 5 -

31:54year-old child who only eats junk food .

31:55" Damn , my kid won't eat right , he only

31:57eats junk . " Who is the one buying the

31:59damn junk ? Who is setting the example

32:00for it ? If your company is bad , brother

32:02, the fault is yours , man .

32:03Ah .

32:04Is there anywhere to ? There's no place

32:06to run , no . My employee slacks off .

32:08It's because you're slacking off , too .

32:10What he asks for , you don't deliver .

32:11You aren't meeting your demands . That

32:14hits home , I fall into that category .

32:15For a long time , I didn't prosper as

32:17quickly because I sabotaged myself . I

32:19didn't take the reins of my companies .

32:21Look at what he said to me . Exactly ,

32:22guys . We're here , I'm here provoking

32:25GTO because I know his answer is always

32:28assertive . That's why I love you . I say

32:31it like that , I love you anyway ,

32:32because I like real people who don't

32:34just talk to please . But it's not just

32:36that you don't talk to the crowd , you

32:38assertively tell people what they need

32:39to hear . What he said here is exactly

32:41that , my son . You have to take the

32:42reins of your company and stop , my dear

32:45friend , thinking others will do it for

32:47you . You are the example for your

32:49company . If you chose a life of being

32:52an entrepreneur , then my friend , you

32:54are the guy who will be looked at by

32:55your whole team , right ? It can't be a

32:58joke ,

32:58brother . I sabotaged myself to the

33:00point of , for example , having to make a

33:01creative , and the copywriter had to

33:03send the copy to me by noon . He would

33:05forget to send it . I would remember

33:07that he had to send it and I'd say , " No

33:08, I'll test him to see if he'll send it

33:10. " I was sabotaging myself so I'd have

33:11to make the creative because I didn't

33:12see myself as the badass entrepreneur I

33:13was going to be . I sabotaged myself ,

33:15man , and blamed the guy . The fault was

33:17mine , brother . 100 % of the problems you

33:20are facing were created by you .

33:23Whatever it is , you were the one who

33:24created the problem . My company isn't

33:26doing well . My employees are garbage .

33:28The fault is yours . There's nowhere to

33:30run . At the company , we have a rule . A

33:32collaborator who makes the same mistake

33:34twice is out , because if they make the

33:35same mistake twice , they're either

33:37incompetent or sabotaging me .

33:39And man , look , I tell you , you have to

33:41work really hard before discussing

33:42anything , right ? Because look , I see

33:45Guto sometimes , I talk to a business

33:47owner , the owner is in the wrong tax

33:48bracket , where he's losing R $ 100,000

33:50a month there . Then I talk to that

33:53business owner , and so on , show him the

33:54way , everything just right , then three

33:56months later I meet that business owner

33:58. I said : " So , did everything change ? "

33:59No , I haven't changed yet , my friend .

34:00You're losing 100k like that , man . And

34:03the guy complains about everything ,

34:04right ? So , it's no use , man . If a guy

34:06doesn't have a winner's mindset , with

34:08attitude , taking initiative , going for

34:10it , and knowing he's responsible for

34:11his own life , nothing moves forward ,

34:13right ?

34:14The thing is , especially for an

34:15entrepreneur , you have to have a

34:16feeling we were taught was wrong , which

34:18is anger . Be angry at yourself , at what

34:20you're doing , angry about still being

34:22in debt , angry about not prospering as

34:23much as you could . My father once told

34:25me a very cool story . He said that once

34:27an old man sold peanuts at the school

34:29gate , Japanese peanuts . And he was very

34:31God-fearing , loved his wife . With the

34:33money from the peanuts , he paid for his

34:35children's schooling , which was that

34:36school right there . And he was very

34:37happy , but he was living the wrong way ,

34:39because he had the potential to own the

34:41whole peanut farm and was settling for

34:43selling at the school gate . That's a

34:44big part of us . You could climb your

34:47mountain much higher and you're

34:48settling for what you have today , most

34:50likely because the environment you're

34:51in says : " Man , look at how much you've

34:53already done . " No , I really did a lot .

34:56I'm happy , but I want more .

34:58But there's also a point you mentioned

35:00to me in my office there that really

35:01caught my attention too . It's very

35:03important for you all to hear from him

35:04here what I say all the time . You also

35:06sought out a different environment ,

35:09you sought to get educated . Look at

35:12what he said : instead of getting the

35:13basic knowledge everyone else was

35:15looking for , he went to look for

35:16marketing knowledge , life knowledge ,

35:18because in the end , Gut , if you don't

35:19sell , there is no company , there is

35:21nothing . You went to look for other

35:24knowledge . You went to look for the

35:26knowledge of the truth , from what I see

35:27here , the knowledge of entrepreneurship

35:28. You are an entrepreneur .

35:31You give yourself a title , you put a

35:33title there , how you're going to

35:34democratize the business , but you're

35:36going to democratize it through

35:37entrepreneurship , not through ... because

35:39through entrepreneurship , he is

35:40managing to reach millions of people .

35:43If he thought he was going to

35:44democratize it within the academy , he

35:46wouldn't democratize anything .

35:47It's over ,

35:48he won't do anything . So you sought the

35:50entrepreneurial mind , but you had to

35:52leave that environment to go seek it .

35:55Yes .

35:56Another thing I say , don't just lean on

35:58daddy , son . You have to go get it . Pay ,

36:00you have to pay the price .

36:01And it's expensive , and that's okay .

36:02And you went to get it

36:03and I'm still going

36:04every day .

36:05Every day . A woman once said : " Oh , you

36:07say that because you live in a bubble . "

36:08I said : " Everyone lives in a bubble . If

36:09yours is bad , come to mine , because

36:10it's great here . " Burst your bubble .

36:11During these 8 years of mine , I needed

36:13to get the business moving . It’s

36:14already moving . I want speed now . I can

36:16have speed .

36:17I need speed because everything is

36:18already structured . I have to

36:19accelerate .

36:20You’ll be in an environment

36:21surrounded by people who think like you

36:23.

36:23Exactly . And over there , no . Jurerê is

36:25great . The quality of life is amazing .

36:27But Florianópolis is a city of public

36:28servants . So for the crowd , at 5 , 6 PM ,

36:30life is over , and that's fine . If

36:31your purpose was that , it’s fine . But

36:34your purpose today , what you worked for

36:36, fought for , and reached where you are

36:37now , is to scale , it's to seek

36:38something else .

36:39Exactly . It's another level , it's

36:41another problem .

36:42Yeah , right ? Actually , right ? Hey Gud ,

36:45people with behavior like yours , like

36:46mine , are never content where they are ,

36:48right ? Always looking to evolve in some

36:52way . Like you said , today has to be

36:54better than yesterday , tomorrow has to

36:56be better than today , and always

36:57searching all the time .

36:59I celebrate small victories all the

37:01time . I celebrate my life all the time ,

37:03but I’m never content with it . I

37:04always want more . My understanding of

37:07life in any area , not just business , is

37:09doing more than necessary so you have

37:11more opportunities to choose . I was

37:14talking to some clients and one of them

37:16said : " Damn , but I think it's so

37:17frivolous to pay 150,000 for a watch . "

37:19I said : " You say that because you don't

37:20have 150,000 to pay for a watch . "

37:21If you did , you would pay it . When you

37:23have that opportunity to choose , you

37:25could say : " No , I won't buy this watch ,

37:26" but you wouldn't call it frivolous .

37:30Only those who don't have the

37:31opportunity to do it , who don't have

37:33the capacity to afford it , say it's

37:35futile or wrong .

37:37This point needs to be understood . So ,

37:38" I wouldn't buy a Ferrari , " because you

37:39don't have the money to buy a Ferrari ,

37:40man . Then you say you wouldn't buy it .

37:43Oh , money doesn't buy happiness . João

37:45Gu , I was giving a lecture , João Gu

37:47started with that , he said : " Money buys

37:49happiness , period . " Then the crowd , no ,

37:51he asked : " What does poverty buy ? "

37:52Saying that money doesn't buy happiness

37:54is nothing more than a narrative , a

37:56story I tell myself to justify my

37:57failure . And there are already studies

37:59that show a direct and proportional

38:01relationship between money and

38:02happiness . There's an American study

38:04that makes a comparison , right ? It's in

38:06dollars , but it works for us to

38:07extrapolate logically to the Brazilian

38:08real . People who earn below $ 75,000 ,

38:11for every extra $ 10,000 they feel

38:13happier . Why ? A person who earns 10,000

38:15compared to one who earns 20 , the one

38:17earning 20,000 has more access than the

38:19one earning 10 . A person who earns 30

38:20compared to 20 has more access . But the

38:22guy who earns 100 or 110 , it's the same

38:24. So money does bring happiness up to a

38:27certain point . So it's important to

38:29understand this , accept this , and go

38:31after this damn thing , man .

38:32Go after it and get it out of the way .

38:34Exactly .

38:34Get this out of your way . And there's a

38:36way to get it out . You can get this out

38:37of your way .

38:38It's a decision , man .

38:39A decision .

38:40There are people who say no to you ,

38:42that you aren't worthy , that you can't .

38:43Stay away .

38:45Oh , but it's my mother . You already cut

38:46the umbilical cord . It's time to cut

38:48the emotional cord .

38:49Stay away , you have to honor her , help

38:51her . But you don't have to live

38:52together , damn it .

38:53But you said something serious . And

38:55perhaps the people who pull you back

38:56are precisely the ones closest to you .

38:58And it's not even because they don't

38:59like you , it's because they don't know .

39:01No , that's not it . It's even an excess

39:03of love , they don't know , but they

39:04don't know they're hurting you .

39:05They want to protect you ,

39:06they want to protect you .

39:07It's like someone seeing a butterfly

39:08cocoon and saying " I'll help it " and

39:10opening the cocoon . You screwed the

39:11butterfly . Let it struggle . You have to

39:14let it struggle . It has to go through

39:15the hardship . Yes .

39:16There's no free lunch , man .

39:17Do you have more siblings ?

39:18I have a sister .

39:19A sister in Recife .

39:20A veterinarian . Let's go . Let's go .

39:21Let's go .

39:22Lives in Recife . Let's go . And you're

39:24getting married now ? I'm getting

39:25married now . Forty years old .

39:26Forty years old . How many years have

39:27you been dating ?

39:28How many years ? I met , look , that’s

39:29what a decision is . I met Rebeca in

39:31January of last year . I asked her to be

39:32my girlfriend in July of last year . In

39:33December , I proposed . I already took

39:35her to Jurerê , I’m getting married

39:36and that’s it . Nothing changes it ,

39:37there is no plan B , there is no

39:38negotiation . All my actions are aimed

39:40at that . And today , today you’re

39:43heading down the path not only of this

39:45life of democratizing weight loss , but

39:46you’re also going toward the business

39:48side , right ?

39:50Totally . Totally . Because man , I like

39:52creating content , I like doing live

39:54streams , I do , but 10 years from now I

39:56won't have this energy to do this stuff

39:57. So I’m anticipating crises . Life is

40:00about anticipating crisis . Why , Ricardo

40:02? Life is a great suffering made of

40:04small painful moments where you build

40:06virtues . Not to stop suffering , but to

40:08stop suffering over the same thing , man

40:10. So , if I anticipate the crisis ,

40:12it’s much easier to do things . So

40:14today I’m moving into the offline

40:16market of brands , I’m buying

40:17companies , because 10 years from now

40:19I’ll have my little passive income ,

40:20my assets generating money , and I’ll

40:22be more relaxed to do more content if I

40:24want to . So it’s more opportunity for

40:26choice .

40:27Even because people see you there with

40:28all this volume of content , they think

40:30it’s a joke , right ? It’s crazy

40:32stuff , right ? Oh Guto ,

40:33it’s tough . So , it’s craziness and

40:35it’s all good . I’m not complaining .

40:36Why ? I asked for this .

40:38You asked for it ?

40:39Didn’t I want to be a badass

40:40entrepreneur ? It’s just that when I

40:41ask for rain , brother , the mud comes

40:42along . There’s a Luiz Gonzaga song

40:44that O Rappa recently covered , called

40:46Súplica Cearense . That song is awesome

40:47. He says : " Oh God , forgive this poor

40:50wretch who asked for rain , but it

40:52rained a lot , making the rain fall

40:55non-stop . " Didn’t you ask for rain

40:57and now you’re complaining about how

40:58much it’s raining ? Damn ,

41:00let the rain fall , man . What

41:01I’m talking about here is it’s

41:03funny because we’re going to hold an

41:04event now called The Entrepreneur's

41:05Cross , right ? And people thought I was

41:07going to look and talk about the

41:08entrepreneur's cross as if I were going

41:10to take their cross away . I said : " My

41:12friend , it’s the opposite . "

41:14If your cross is tiny , it’s because

41:17you are tiny and your company is very

41:20tiny . Hope for a very big cross like my

41:23cross was with 45,000 employees , with a

41:25revenue of 12 billion . Because then , my

41:29friend , that cross means a lot of

41:31results . People want to take the cross

41:33off , right ? You have to say , friend ,

41:35bring it on , I can handle it .

41:36People want to make money to avoid

41:37having problems . It's the opposite .

41:39Yeah , there's no way around it .

41:40The more difficulties , the more virtues

41:42I create , and I get better . So I want

41:44more problems , man . And later on too ,

41:46right ? Getting to know you better here ,

41:50we say that what was a problem for you

41:5310 years ago is nothing today , right

41:55man ?

41:56It's not worth anything .

41:58Man , I look back now and say : " My God ,

42:00why did I worry about that ? "

42:01Uh-huh . Uh-huh . But today my mindset is

42:03different . When a problem appears , I

42:04say : " Whoa , what virtue am I creating ?

42:06What do I need to learn from this ? " So ,

42:07my focus is never on the problem , it's

42:09on the solution .

42:09On the solution .

42:10What do I think ? What , what behavior do

42:12I need to have right now ? What behavior

42:13do I need to have to get out of this

42:14problem ? Because I created it , man . I

42:15was the one who created the problem .

42:17Let me tell you a story here . The first

42:19time a customer took me to the consumer

42:20protection agency back in Divinópolis ,

42:22where I was born , in my first little 20

42:24m² shop . They bought a product , it had

42:26a problem , they took me there , oh my

42:27God , I didn't sleep all weekend , I

42:29cried , I thought the company was going

42:30to go bust , and so on . Years passed ,

42:32right ? After the company had 100 stores

42:36, we had an average of 15,000 consumer

42:38complaints per month .

42:41Holy cow .

42:42Then you say : " Man , but that's a lot . "

42:44No , statistically I issued 75,000

42:47receipts per day .

42:51So 15,000 complaints were nothing . But

42:54I mean , those 15,000 complaints simply

42:57created processes , legal assistance ,

43:00and it became part of the business

43:03because of how many deliveries we made

43:06a day . So you think that as a lesson , I

43:09learned to live with 15,000 . In other

43:13words , if you want to be an

43:14entrepreneur , you have to learn to deal

43:17with problems and seek solutions for

43:19them instead of dwelling on them , right

43:21man ? Perfect . And another thing , you

43:24had a real shift in your understanding

43:26of that . Very good . Which , which

43:28problem do I want ? Sell less and have

43:30fewer complaints , or sell more and have

43:32more complaints ? I want to sell more

43:33and have more complaints . Right . Cont ,

43:34I’ll tell you about a guy now who

43:35you’re going to like . I had , I had

43:37one store , you know , so I served , I

43:39took payments , I delivered . So , service

43:42was a 10 , I pleased everyone , you know .

43:44I kept growing , and growing , and

43:45growing , and growing , and growing , and

43:46growing . When I reached 100 stores , the

43:49complaining started , then I would get

43:50to the airport and someone would say : "

43:52Hey , Ricardo , how’s it going ?

43:54Everything good ? All set ? Man , I'm a

43:56customer of Ricardo Eletro and

43:58everything . Gee , when you served me

44:00there , it was different , because you

44:02were this , you were that . I went to

44:04your store , the service wasn't like

44:06yours , and so on . " So I called a friend

44:09of mine , a friend of mine similar to

44:11Mr. Guto , short and direct , just like a

44:13Tramontina knife , right ? This guy here

44:16is a Tramontina knife . So I called my

44:19friend , and I said : " My friend , listen ,

44:21tell me here , Flávio . I've got a

44:23problem , man . A serious problem , man . I

44:25don't know how to solve it . I'm growing

44:27, man , I'm seeing the complaints , it's

44:30not like when I had just one store . I

44:32used to serve customers myself , I did

44:34everything myself , and today I have 100

44:37stores . How am I going to solve this ,

44:38Flávio ? " He took it , and I said , " Man ,

44:40it’s easy to solve . " Fa

44:42Thank God .

44:43Thank God . How am I going to solve this

44:45, man ? Because I can't take this

44:47pressure .

44:47See the stores .

44:48He said : " Close 99 stores . " See how he

44:51closed it ?

44:52I would say the same thing . Close ,

44:54close 99 stores , go back to having just

44:57one store , then you can serve and you

45:00can take payments . I liked that ,

45:02Flávio . I would say the same thing . I

45:04would say the same thing . Son of a gun .

45:06That’s tough .

45:07That right there is , I think , what you

45:09do today with a lot of authority .

45:12That’s why you’ve changed so many

45:14people's lives . Because you make people

45:16think . When he told me that , I said : "

45:18Wait a minute , if I have 100 stores , I

45:20have to learn to live with the fact

45:22that 100 stores won't be exactly like

45:24Ricardo inside the store . " And that's

45:27perfectly fine .

45:28Yeah , that's what you do today with

45:29everyone , right , man ? I was recording

45:31another podcast over in Floripa with a

45:32friend of mine , Fermento . Then he said :

45:34" Damn , man , it's tough , we're growing a

45:36lot , but there are so many problems ,

45:37hell , there are so many bills to pay

45:38and the team has grown . " And I stopped ,

45:40I saw the podcast , I looked at him with

45:42this face here like this , he said

45:43what's wrong ? I said : " Brother , God

45:45gave you a gift . " Are you complaining

45:46about the packaging ? Damn , brother , for

45:48the love of God , God gave you a gift .

45:51You're complaining about the packaging ,

45:52damn it ! That one is good , you know ?

45:55Arthur Schopenhauer has a phrase where

45:57in the same sentence he deconstructed

45:58the concepts of destiny and free will .

46:01In the same sentence he said that life

46:02is like this : God deals the cards , you

46:04play the game . But there are people who

46:05aren't even playing the game because

46:06they're complaining about the cards .

46:07It's no use complaining , you have to go

46:09play , man . Start playing . Some people

46:12are born rich , with a good family and

46:14everything else , and end up a

46:15screwed-up junkie . Some people are born

46:17in a needy community in the favela with

46:18their mother beating them and become a

46:20doctor . One's cards were better than

46:21the other's , but the other messed up ,

46:22didn't know how to play the game . My

46:23cards , hell . Born in Recife ,

46:25middle-class family , degree in physical

46:27education . That wasn't a hand for

46:29getting rich ,

46:29no .

46:30But I went to play the game , man . I

46:31played this card here , took the other

46:33one from there , connected with

46:34so-and-so , learned a new thing , picked

46:35up a new card and go play the game .

46:37People are in , it's like if we were , me

46:38and you now , in the middle of the

46:40coliseum , fighting with the crowd .

46:41Brawling . Then someone up in the stands

46:43goes : " You're fighting wrong . " You're

46:45not even fighting , you son of a [ __ ] .

46:46Come over here ,

46:47come down here inside . Talk later ,

46:48because whoever is in the middle of the

46:50brawl doesn't have time to look at how

46:51the other guy is fighting , no .