Full transcript
0:00effective communication is essential in
0:02every aspect of our life a person who
0:04can communicate effectively will always
0:06have an advantage when dealing with
0:08people the seven C's of communication
0:10are a list of principles or values for
0:12people to apply to their communication
0:14the seven C's are clear correct complete
0:18concrete concise considered and
0:20courteous so what are those principles
0:22being referred to are there any real
0:24world examples both positive and
0:26negative in this video I will discuss
0:29these questions with
0:32you number one clear communication
0:35should be clear and easily
0:37understandable avoid jargon complex
0:39language or ambiguous terms that may
0:41lead to confusion the message should be
0:44straightforward and to the point for
0:46example hi John I would like to schedule
0:49a meeting with you in regards to
0:50yesterday's conversation the topics you
0:53covered were great and I'd like to speak
0:55about them in detail please let me know
0:57when you would like to have this meet
0:59regards Chris in the above example we do
1:02not know which conversation Chris is
1:04referring to if Chris had met Jon on
1:06multiple occasions that day then he
1:08wouldn't know what Chris is actually
1:10talking about so we can revise the
1:12message into hi John I would like to
1:15schedule a meeting with you in regards
1:17to your presentation on email marketing
1:19the topics you covered were great and I
1:21would like to discuss implementation on
1:23our current clients please let me know
1:25when you have the time so that we can
1:26discuss it in detail regards Chris as
1:30you can see after the change the reader
1:32knows exactly what is expected of him
1:34because the message is
1:37clear number two concise be concise in
1:41your communication by eliminating
1:43unnecessary details and avoiding
1:44wordiness focus on conveying the
1:47essential information without
1:48overwhelming the audience with
1:49irrelevant information for example dear
1:52Bari I wanted to talk about the video
1:55editing ideas we sort of planned out the
1:57other day don't you think it would make
1:58a lot of sense to also add additional
2:00elements to the videos I mean I think
2:03that would sort of improve the quality
2:04of the videos as well as have a stronger
2:07impact on the client's message for
2:09instance we could add a dissolve
2:10transition to each movie which would
2:12then give it a seamless flow this would
2:14then make the video cleaner and be more
2:16appealing in the minds of the people the
2:18impact would just be a lot greater this
2:21makes a lot more sense according to me
2:23what do you think regards Alex as you
2:27can tell there is a lot of repetition in
2:29this email and it is quite long the
2:31email can be made shorter and to the
2:33point for example hi Bari I'd like to
2:36discuss our video editing plans from the
2:38other day considering the client's
2:40message I propose adding dissolve
2:42transitions to create a seamless flow
2:44this would improve video quality and
2:46enhance overall impact what are your
2:48thoughts best
2:52Alex number three concrete use specific
2:56and tangible language to make your
2:58message more concrete Pro providing
3:00details and examples can help the
3:01audience better grasp the meaning and
3:03intent of your communication here is a
3:05bad example we should increase
3:07efficiency in our operations as you can
3:10tell the above message lacks detailed
3:12instructions and guidance good example
3:15to improve operational efficiency each
3:17department should conduct a workflow
3:19analysis identify specific bottlenecks
3:21and Implement targeted process
3:25improvements number four correct ensure
3:29that your communic ation is
3:30grammatically correct free from spelling
3:32errors and follows proper punctuation
3:34and formatting incorrect language can
3:36undermine The credibility of the message
3:38in the sender here is a bad example Hi
3:41Sam it was wonderful meeting you last
3:43week I had a good time I'm sure we will
3:46be able to do some great work on this
3:48project let me know whether you need any
3:50supplies from the company and I'll get
3:52them delivered as soon as possible
3:54thanks again speak to you soon regards
3:58Desmond if you noticed in in the above
4:00email there are two errors the first one
4:02is the writer has spelled weak
4:04incorrectly and the second is the use of
4:06the word whether instead of weather
4:08please keep in mind that spell Checkers
4:10don't always work so make sure you proof
4:12at
4:14everything number five consideration be
4:18considerate of your audience's needs
4:19interests and perspectives tailor your
4:22message to your audience taking into
4:24account their knowledge level
4:25expectations and any cultural or
4:27contextual factors that may influence
4:29how they interpret the information for
4:31example some companies announce layoffs
4:33without addressing employee concerns or
4:35providing support this lack of empathy
4:38can leave employees feeling disregarded
4:40or neglected by their employers
4:42potentially impacting the Loyalty of the
4:44remaining Workforce to make their
4:46employees feel more comfortable the
4:47company should make the following
4:49announcement due to organizational
4:51changes some positions will be affected
4:54we understand this may be difficult and
4:56we are offering counseling services and
4:58financial support during the
5:01transition number six complete provide
5:05all the necessary information for the
5:07audience to understand the message fully
5:09incomplete communication can lead to
5:11misunderstandings or misinterpretations
5:13include relevant details and address
5:15potential questions or concerns here is
5:18a bad example hi guys please make sure
5:21to carry all the items tomorrow for the
5:23meeting regards Jay as you can tell the
5:26message is clearly incomplete there are
5:29no details as to what items which
5:30meeting where and at what time therefore
5:33Jay should revise the email in the
5:35following way hi guys just a reminder
5:38that we have a meeting scheduled at 10:
5:40a.m. tomorrow at conference room 304 to
5:42discuss the Britannia event please make
5:44sure you get all the event props that
5:46need to be presented to the client
5:48regards
5:51J number seven courtesy maintain a
5:55polite and respectful tone in your
5:57communication being courteous Fosters a
6:00positive relationship between the sender
6:02and the receiver consider the feelings
6:04and perspectives of your audience and
6:05choose your words carefully here is a
6:08bad example dear Tom I have noticed that
6:10there are always delays in the orders
6:13you need to focus on the orders
6:14Department as a priority please get all
6:17the orders cleared ASAP regards Sam
6:20there is a very good chance that the
6:22reader will get angry if they receive a
6:24message like this it might result in
6:26creating a toxic environment rather than
6:28solving any issue
6:30here is another way you can convey the
6:31same message dear Tom thank you for your
6:34work at the book fair I have noticed
6:36that there are orders pending which need
6:38to be cleared on priority I would
6:40appreciate it if you could focus on
6:42getting these cleared so that we can
6:43avoid any delays to the customer thanks
6:46a lot and please let me know if you have
6:48any questions or concerns best Sam now
6:51you can see that the same message has
6:53been conveyed in a constructive and
6:54positive manner the reader would be more
6:57likely to respond positively in this
6:59case rather than
7:01react to sum up the way we communicate
7:04is a huge factor in how successful we
7:06are in life if we communicate
7:08effectively it gives us more credibility
7:10in our jobs as well as personal life
7:13using the seven C's of communication
7:15that is when you're clear concise
7:17concrete correct consider the speaker
7:19complete and courteous with your message
7:21you will become an effective
7:23communicator and find more success in
7:25your interactions with
7:26people