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Madina Yermaganbetova лекция 1

Гульмира Бекманова · 3,592 words · 17 min read

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0:08[music]

0:09Hello students, today we start our

0:12course information communication

0:14technologies for students of uh

0:16economical specialities and the topic of

0:20first lecture is ICT and digital

0:23transformation of society, ICT tools and

0:26applications in economics, information

0:29technology, ies for solving economics

0:32problems.

0:34Uh the lecture plan there are four

0:37questions and first question is is the

0:41core definition of ICT key components of

0:45ICT systems digital transformation in

0:48economic uh major ICT tools using in

0:52economical economics and business. And

0:55uh the last question is uh Microsoft

0:58Excel to solve economic and financial

1:01problems.

1:03The first question on the first question

1:06uh we see uh the definition of ICT it is

1:10an umbrella term that defines all

1:13digital tools, devices and uh networks

1:17used to create, process, store, transmit

1:21and manage information.

1:23uh it acts uh as the backbone of modern

1:27digital infrastructure by merging

1:30computing hardward hardware and software

1:33with uh telecommunication systems.

1:37ICT includes uh five components. Uh

1:42first it is computers. Uh second

1:45internet, communication networks, mobile

1:49technologies,

1:50data systems

1:53and uh we start

1:55>> [sighs and gasps]

1:56>> uh

1:58describe key components of ICT uh

2:01systems.

2:02An ICT system consists of five major

2:05components. First it is hardware. Second

2:09software. Uh next uh uh networks, data

2:14uh storage and cyber security.

2:21Uh what is it? Hardware. uh hardware

2:25uh includes all physical devices uh used

2:29uh for information processing and

2:32communication

2:34and examples of uh hardware uh are

2:38computers, servers, sensors, uh

2:42smartphones and rotors. In economics,

2:46high performance uh served support

2:49financial markets by processing

2:52transactions within milliseconds.

2:57Uh the next

2:59component it is a software. Uh software

3:03consists of programs and applications

3:06that enables uh users to perform

3:09specific task. System software includes

3:13operating systems. Uh while application

3:16software includes uh sheets, database,

3:20accounting systems,

3:22uh mobile applications, indust

3:25industrial control software and for

3:28example in economic uh we have uh CAP,

3:33ER, ERP uh systems uh which help uh

3:39organize, integrate finance, logistics

3:43and human resources management into a

3:46single digital environment.

3:50Uh the next component it is uh networks

3:53and communication systems.

3:56Uh communication network connect users

4:00organizations

4:01devices across local and global

4:05environments.

4:06uh technologies such as the internet,

4:09Wi-Fi, mobile networks, fiber optic

4:13communications

4:15uh are in networks and communications uh

4:18component system and uh in global

4:22business communication networks uh

4:25support international uh trade remote

4:28collaboration and digital uh services.

4:31Without reliable uh networks, modern

4:35digital economics uh could not uh

4:38function effectually effectively.

4:41Uh the next component is data storage

4:45and cyber security.

4:48Uh data uh has become one of the most

4:51viable economic resource. organizations

4:54store information in databases, cloud

4:58platforms and data centers. At the same

5:02time, cyber security has become a

5:06strategic priority

5:09uh because uh cyber security merges

5:13protect uh confidential information

5:17uh financial assets and intellectual

5:20property from cyber attacks.

5:26And after this uh question we have

5:29review questions uh four review

5:31questions and students uh can answer

5:34these questions. First it is what are

5:37the main components of an ICT systems?

5:40Uh second what is it the role of

5:42hardware in ICT systems? Uh third why

5:46are communication networks important in

5:49ICT? Why is cyber security necessary in

5:53modern technological systems?

5:57These questions uh helps you students uh

6:00to understand what's the main effect of

6:04ICT in society and in economic sphere.

6:10Uh the next question it is a digital

6:12transformation.

6:15uh digital transformation refers to the

6:18integration of digital uh technologies

6:21into all aspects uh of economic

6:24activity. It change how or uh how

6:28organizations

6:29uh create value, interact with customers

6:34and uh compete in the marketplace.

6:39uh if we see in this picture uh we have

6:42two types of economy. First it is the

6:45industrial and second the digital

6:48economy. In industry uh economy

6:52um we have uh physical assets such as

6:56factories

6:57uh machine uh warehouse and uh

7:01transportation. In digital economy uh

7:05digital economy relies on data uh cloud

7:09technologies digital platforms and

7:12information system.

7:16Uh the next picture

7:19uh you see the engine of growth and uh

7:24ICT. Uh we compare ICT sector with uh

7:30economy growth.

7:32uh and uh in this uh slide uh

7:37we see that uh digital economy

7:42ICT sector uh have the major uh factor

7:48in all economy

7:51and uh ICT sector has become one of the

7:54main drivers of economic growth and

7:57growing much faster than the overall

8:00economy during the last decades. Uh you

8:04see uh in uh this uh diagram uh from uh

8:102019 and uh last decade to 2023.

8:17Uh we have the peak uh uh the OECD

8:22average growth rate uh for the ICT

8:25sector uh for 7 uh.6 six uh percentage

8:31and the next slide uh the next slide we

8:35see the autonomy of information

8:38technologies.

8:40Uh this uh diagram illustrates the uh

8:44basic information processing cycle uh

8:47used in information technology systems.

8:50It consists of uh four steps or stages.

8:53Uh first it is input uh second

8:56processing uh third uh storage uh fourth

9:01it is output. What it means? First the

9:05process begins with the collection of uh

9:08row data from various sources.

9:13uh data can come from business

9:15transactions

9:16uh customer service, sensors, websites

9:21uh or uh financial reports.

9:24Uh the second uh stage it is processing.

9:29uh processing. During this stage uh uh

9:32calculations, storing, classification

9:36and statist and statistical analysis are

9:40performed to convert row data into

9:43useful information. For example, uh a

9:47bank uh processes

9:50uh transactions data to um calculate

9:55account balances and identify uh

9:58spending patterns.

10:00Uh on the first storage uh stage we have

10:04storage. What it means? Uh the processed

10:08information

10:10uh is uh then stored in databases

10:14uh service or cloud systems uh organized

10:18and accessible uh when uh needed. For

10:22example, in uh companies uh store

10:25customer records

10:27uh financial reports

10:29uh historical sales uh data for analysis

10:33and uh decision making.

10:36And the last uh output

10:39uh output uh it is the final stage

10:43uh the uh it presented uh of information

10:47of users. The results uh may appear as

10:52uh reports, charts, dashboards, forecast

10:56or financial statements.

10:59uh output uh health managers, economists

11:03and decision makers understand

11:05information and take appropriate

11:09actions.

11:12Next slide. Um on the next slide we see

11:15uh uh digitalization dividends. [sighs]

11:19Uh this diagram illustrate the benefits

11:23of uh digitalization for both business

11:26and society.

11:29It shows that uh digital technologies uh

11:33create value at the micro level and uh

11:37macro level. Uh for business

11:42uh it is a reduced operating cost

11:46uh increased uh productivity

11:49uh global mark markets

11:53uh faster decision making

11:56uh how it uh influence for society.

12:01First it is access to knowledge. Uh uh

12:05we have uh possibilities uh uh to have a

12:09new professions

12:11uh improved uh public services instant

12:15communications

12:17and if we compare business and society

12:20we have shared benefits. Uh shared

12:23benefit

12:25is a accelerate economic growth and uh

12:31continuous innovations.

12:34And after this uh topic we have uh

12:37review questions eight questions. Uh

12:40first you should know what is a digital

12:43transformation.

12:45Uh next what is the difference between

12:48industrial economy and digital economy?

12:52What benefits does uh digitalize provide

12:55for businesses? Uh how does uh

12:59digitalization

13:01help reduce operating cost? Uh why does

13:05digitalization

13:07increase productivity?

13:09What is uh meant by global market in the

13:13context of digitalization?

13:16How does digitalization

13:19uh contribute to faster uh decision

13:22making? And the last what benefits does

13:26digitalization provide for society.

13:31The next question it is major ICT tools

13:35used in economics and business.

13:41On this slide we see uh the four we see

13:46cycle and uh economists and businesses

13:50analysists use a variety of ICT tools

13:54including databases

13:56uh statistical

13:58software business intelligence system

14:02cloud platforms enterprise information

14:05systems and communication technologies.

14:09These tools support forecasting

14:13uh financial analysis

14:15uh market research and strategic

14:18planning. Modern organization

14:22increasingly

14:24uh rely on data analysis and art uh

14:28artificial intelligence to gain uh

14:31competitive advantages.

14:34And we see uh first input it is a market

14:38data uh second processing

14:42uh that's statistical analysis

14:45uh for example it may be excel uh where

14:49we can uh create uh predictive

14:52forecasting. Uh the second storage we

14:56can uh store economical

14:59uh responsibility uh uh repositions for

15:03example it may be SQL or cloud computing

15:09and the last output we have

15:14uh policy and strategy we can use uh

15:17Tableau or PowerBI

15:20uh to uh delivering KPI dashboards

15:24interactive visualization and executive

15:28reports.

15:31The next slide we see the economist

15:35teach STS.

15:37In this diagram we see or four main

15:40tools of four economists

15:44for example first it is Microsoft Excel

15:47second SQL it is database uh third it is

15:51powerbi

15:53and last it is cap er what it means uh

15:59first uh primary uh if we compare for

16:03three uh parameters first it is a

16:06primary function

16:08uh we see that that Microsoft Excel has

16:13uh statistical analysis tools to create

16:16statistical analysis and financial

16:19modeling.

16:22Second, SQL is used to store and manage

16:26large amount of economic and business

16:30data. It allows users to uh retrieve

16:34information efficiently through

16:37structured queries.

16:39Uh third, PowerBI

16:42uh transform data into interactive uh

16:45dashboards, charts and reports. This

16:48tool helps managers monitoring key uh

16:53performance indicators, KPIs and make

16:57datadriven

16:58decisions. And the last SAP ERP

17:05integrates business processing uh such

17:08as accounting, finance, human resource

17:13and supply chain management into a

17:17single system.

17:21The next slide we see the picture

17:26uh which illustrate the hierarchy of

17:30information system uh used in

17:34organization from daily operating to

17:37strategic decision making.

17:40Uh first TPS

17:43uh trans uh transaction processing

17:46system

17:48uh daily operator operation from the

17:51foundation of the uh pyramid. Uh they

17:55handle uh routine business activities

17:58such as sale transactions

18:01uh payments,

18:03inventory updates and customer records.

18:07TPC processes large volumes of row data

18:12every day. And the second

18:16MIS

18:18management information system

18:21use data from TPC to generate regular

18:25reports and uh summarize for managers.

18:30Uh this system helps monitor performance

18:34and support operational decision making.

18:38Uh next we see DSS decision support

18:43system

18:45provide analytical tools for requesting

18:49models and simulations.

18:52They help

18:54managers evaluate alternative and make

18:58inform informed business decisions.

19:02And the last ESS

19:05executive

19:07support system

19:10uh are located at the top of the

19:12pyramid. Uh they provide strategic

19:16information and long-term forecasts for

19:21uh executive supporting organizational

19:25planning and policy development.

19:30The next

19:33the next slide we see

19:37uh diagram

19:40shows that big data and cloud computing

19:44make information system faster uh more

19:48scalable and more efficient. They enable

19:53uh organization to collect realtime

19:57data, process massive data uh data sets

20:02and generate uh uh valuable insights for

20:06decision making. For example,

20:10a bank can use cloud computing to store

20:15uh millions of customer transactions,

20:19analyze uh spending patterns in real

20:23time and uh detect uh faults instantly.

20:29This improves decision making, reduces

20:33costs and enhances customer services.

20:40Uh on the next slide we see uh the

20:45figure

20:46which demonstrate what artificial

20:49intelligence enhances decision making by

20:53moving from uh simple data uh

20:56description to prediction and automated

21:00recommendations.

21:02AI helps organizations improve

21:07efficiently, reduce uncertainly and make

21:12uh and make uh uh smarter business

21:16decisions. Uh for example, in economic

21:21[snorts] a bank can use AI uh to analyze

21:25past transactions.

21:27it uh will be describe analytics.

21:31Predict the probability of loan uh

21:34defaults. It is predictive analytics and

21:38recommend uh where to approve or reject

21:43a loan applications. It is a perspective

21:47analytics.

21:49As a result, AI increases accuracy, uh,

21:54speeds up decision making and improves

21:58business performance.

22:04On the next slide, we see

22:08the diagram.

22:10Uh this diagram demonstrates that the

22:13digital economy is an interconnected

22:17system where data information

22:20technologies cloud computing artificial

22:24intelligent work together through to

22:27transform information into economical

22:31economic value and uh sustainable

22:34growth.

22:36For example,

22:39a commercial bank collects customer

22:42transaction data using databases.

22:46It will be foundation tools uh processes

22:51and analyzes this information through

22:54information systems uh by the

22:57mechanisms.

22:58It uh it is a IT processing cycle. uh it

23:03includes uh input processing, storage

23:07and output term roles market data into

23:12strategic actionable intelligence.

23:16Uh the next

23:20applies AI to predict customer needs and

23:24detect f is accelerator.

23:28Accelerator incl uh includes cloud and

23:32AI. Uh big data and machine learning

23:36remove uh friction and uh enabling real

23:41time predicting capabilities and uh zero

23:45uh marginal cost scaling.

23:49And the last it is the

23:52macro growth

23:55and uh ultimately

23:57uh improves profilities and customer uh

24:01satisfaction.

24:02Uh

24:05the integration of this enter digital uh

24:09nervous system is the ultimate engine uh

24:13driving global economic uh

24:16outperformance.

24:19Mhm.

24:21Uh after this uh topic we have eight

24:25questions.

24:27Uh first what are the four main stages

24:30of the economics information cycle?

24:34What types of data are collected during

24:37the input stages? What is the purpose of

24:40statistical analysis in the processing

24:43stage? Which IT uh ICT tools are

24:49mentioned for predictive forecasting?

24:52What information is stored in economic

24:55uh repositories?

24:58Why is data collection important for

25:01economic decision making? How does

25:04statistical analysis help economist

25:07understand market trends? And the last

25:11how can predictive forecasting support

25:14business planning?

25:17And the last question it is Microsoft

25:21Excel to solve economic and financial

25:25problems.

25:27Microsoft Excel remains one of the most

25:30widely used ICT tools in economic and

25:35finance.

25:36Its popularity is explained by its

25:40flexibility,

25:42accessibility and extensive analytical

25:45capabilities.

25:47Excel allows used to perform

25:51uh calculation, build financial models,

25:55analyze trends, create dashboards and

25:59visualize economic data. It is uh

26:04frequently used in banking, accounting,

26:07investment analysis and business

26:10planning.

26:17And on the last slide, we see the

26:21diagram. Uh this diagram shows what data

26:26visualization

26:28makes information easier to understand

26:31and analyze.

26:33Charts, graphs, data boards or

26:37dashboards help manager uh managers

26:41identify trends, compare performance and

26:45make informed decision quickly. For

26:49example, a comp uh a company can use a

26:53dashboard to monitor sales events,

26:57customer growth and market performance.

27:00By visualization, data managers can uh

27:05quickly identify opportunities

27:08uh detect problems and develop effective

27:11business strategies.

27:17And last questions after using uh

27:22Microsoft Excel. Uh first it is what do

27:26the terms for a cast and optimize refer

27:30to? Uh how does data move from input to

27:35output?

27:37What role to uh spreadsheets play in

27:40data analysis?

27:42What does the term ub uh ubiquity mean

27:47in the context of data analysis? And the

27:50last why is uh spreadsheet profency

27:54considered an essential um competency

27:58for financial professionals.

28:05And on the uh end of lecture I want to

28:09see you uh show you uh video. In this

28:13video uh

28:16uh we introduce with information and ICT

28:21technologies what it means.

28:24And now you can show.

28:27>> Hey there. You know you use this thing

28:28from the second you wake up until the

28:30moment your head hits the pillow. But I

28:32bet you don't even have a name for it.

28:34We're talking about ICT and it's

28:36basically the invisible operating system

28:37that powers our entire modern world. And

28:40today, well, we're going to make it

28:41visible. Just think about your morning

28:43for a second. What's that invisible

28:45thread that connects, say, the alarm on

28:47your phone, the map app that helps you

28:49dodge traffic, and that very first email

28:51you check? Well, the answer is this

28:54massive hidden network we all use all

28:56the time. And yep, you guessed it. That

28:59network is ICT. All right, so let's dive

29:02right in. The full name, information and

29:05communication technology. It sounds a

29:07bit formal, kind of stuffy, doesn't it?

29:09But honestly, when you break it down,

29:10it's super simple. So, that's what we're

29:13going to do. We're going to take it one

29:14letter at a time and see how it all just

29:16clicks. Okay, first up is the I, and

29:20that stands for information. Now, this

29:22isn't just a jumble of random numbers or

29:24words. Think of it like this, a long

29:26list of phone numbers. That's just data.

29:29It's kind of useless on its own. But

29:30when you organize that data into a

29:32contact list, you know, with names and

29:34maybe even photos, bam, that's

29:35information. It's data that's been given

29:37a job, a purpose, it's the what? The

29:40actual stuff we want to share. Next,

29:42we've got C for communication. This is

29:45the action part, right? It's the

29:47sharing. It's you hitting send on a text

29:49message. It's a satellite beaming a GPS

29:52signal down to your car. Communication

29:54is basically the bridge that gets that

29:56information from point A to point B. And

29:58finally, we have T for technology. This

30:01is the how. It's all the tools, the nuts

30:04and bolts that do the heavy lifting.

30:05We're talking about the physical stuff

30:07you can touch, like the smartphone in

30:08your hand or the massive servers in a

30:10data center, but also the digital stuff,

30:12you know, the apps and the software that

30:14[clears throat] make everything work.

30:15Technology is what makes the sharing of

30:17information even possible. Okay, so

30:20we've looked at the individual building

30:22blocks. Now, let's put them all back

30:24together and see how they create this

30:25incredibly powerful system we call ICT.

30:29So, just to recap, we've got

30:31information, that's the what. We've got

30:33communication, that's the sharing, and

30:35we've got technology, that's the how.

30:37And when you put those three things

30:39together, well, that's when you really

30:41start to see the big picture. And boom,

30:43there you have it. Information and

30:45communication technology. It's the

30:47entire ecosystem. We're talking the

30:49under the sea cables, the satellites way

30:51up in orbit, the phone in your pocket,

30:53the software running on it. It's the

30:55whole shebang. All of it working

30:56together so we can create, manage, and

30:58share information. It's not just one

31:00piece. It's the entire massive

31:03interconnected system. You know, any ICT

31:06system, whether it's huge or tiny,

31:08really boils down to four key parts.

31:10You've got your hardware, your software,

31:12and your data. But check out that last

31:15one, people. That is absolutely the most

31:18crucial part. Seriously, this technology

31:20is just a pile of plastic and code

31:22without us. We're the ones who give it

31:24purpose, who create the information and

31:26who use it all to connect with each

31:27other. So, I'm sure you've heard the

31:30term IT, right? Information technology.

31:33A lot of people wonder what's the

31:35difference. And it's actually pretty

31:36simple. Think of it as focusing on the

31:38technology itself. You know, managing

31:40the computers, the software, the data

31:43systems. ICT is a much bigger umbrella.

31:46It includes all of it, but it puts a

31:48huge emphasis on that C, the

31:50communication. ICT is all about how we

31:52send that information out and connect

31:54with one another. All right, so we've

31:56defined the term, but definitions can be

31:58a little, you know, abstract. Let's

32:00bring this down to earth and look at the

32:02massive realworld impact that ICT has on

32:05every single one of us every single day.

32:08I mean, just think about it for a

32:09second. How has ICT changed our world?

32:12Education totally transformed by online

32:15learning. business, it runs on

32:16e-commerce and remote work now.

32:18Healthcare, you can literally see a

32:20doctor through your phone. And

32:21entertainment, streaming movies, gaming

32:23with people across the globe, even how

32:25you interact with the government is all

32:27digital now. It's all powered by ICT. It

32:30is quite literally everywhere. And

32:33what's really wild is just how fast all

32:35of this has happened. I mean, look at

32:37the gaps here. It took 70 years to get

32:39from the telephone to the first

32:41computer, then another 40 years until

32:43the internet was born. But then just 25

32:45years to take all of that power and

32:47shrink it down to fit in our pockets.

32:50The pace isn't just fast. It's

32:52accelerating like crazy. And the result

32:54of all that acceleration, well, it's

32:57this number. 5.35

32:59billion people. That's how many of us

33:02are actively using the internet right

33:03now. We're talking more than half of the

33:05entire human race, all plugged into this

33:08one global system, sharing information

33:10in an instant. The scale, it's just

33:12staggering. It's almost impossible to

33:13really wrap your head around. You know,

33:16that brings us to what I think is the

33:17perfect metaphor for all this. ICT has

33:20basically become the nervous system of

33:22our modern society. It's what carries

33:25all the essential signals, all that

33:27information that allows our global

33:29society to function, to learn, and to

33:31connect just like the nerves in our own

33:33bodies. It's what allows those 5 billion

33:35people to act almost as a single

33:37connected organism. So, there you have

33:39it. We've kind of pulled back the

33:41curtain and made this invisible network

33:43visible. We now know what ICT is, how

33:46it's put together, and how it shapes

33:47almost every part of our lives. But all

33:50of this leads to one final and I think

33:52really important question. Look, we've

33:54built this absolutely incredible global

33:56nervous system that connects billions of

33:58us. But at the end of the day, the

34:00technology is just a tool. So the real

34:02question isn't a technical one at all.

34:03It's a human one. Now that we are all

34:05this connected, what should we do with

34:07that connection? Our

34:14lecture is finished now. Thank you for

34:16your attention. I hope you understood

34:19our lecture and it will it was uh useful

34:22for you. Goodbye.

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