Как на Западе набирают ДЕСЯТКИ МИЛЛИОНОВ просмотров? (формула Veritasium)

0:00Most people make YouTube videos the

0:02wrong way , but there is an exception .

0:04How does this YouTube channel manage to

0:06get millions of views on long videos

0:08about complex topics ? Yes , the creator

0:10knows how to explain scientific things

0:12in simple language .

0:12Most people tie their shoelaces the

0:15wrong way .

0:15But hundreds of other YouTubers can do

0:17that too . Yet they don't even come

0:19close to such view counts .

0:20The object you see right now , based on

0:23the description from Portal 2 , is made

0:25of light .

0:26And the secret to his success isn't

0:27even in the content of his videos .

0:29YouTube has a huge number of channels

0:31with incredible visuals , but they don't

0:33have even a tenth of these views . In

0:35this video , I will show you the formula

0:38for a viral YouTube video that

0:39Veritaseum creator Derek Muller came up

0:42with almost 15 years ago . And ever

0:44since then , he has done nothing but

0:45stick to it . But if you take a look at

0:48his channel right now , you’ll see

0:49that the tens and hundreds of millions

0:51of views are long gone . If you thought

0:54the formula was broken and no longer

0:56works on YouTube , you are mistaken . In

0:58fact , a very unpleasant event happened

1:00to the channel , which , as you can see ,

1:03can destroy almost any channel , even a

1:05major one . But I will tell you about

1:07this mistake a little bit later . My

1:08name is Yuri Volgin . I’ve been

1:10involved with YouTube since 2014 , and

1:11for the last 3 years , I’ve been

1:13talking about YouTube on YouTube . So

1:15let’s learn together how to turn any

1:17video , even a very boring one , into a

1:19million views . It all started when

1:21Derek set up a test quiz about gravity

1:23for his students . The thing is , he had

1:266 years of teaching experience before

1:28YouTube , and in 2008 he defended his

1:30doctoral dissertation . Do you know what

1:31the topic was ? Effective methods for

1:33teaching physics using video clips . So ,

1:36Derek had his students take a test on

1:38the principles of how gravity works .

1:40And on average , they scored six out of

1:42six points possible . And then he showed

1:45the students a special video that

1:47explained how gravity works in more

1:48accessible language . And here is the

1:51feedback the students gave . It was an

1:53excellent video , just like your

1:54relatives or friends when they found

1:56out about your YouTube channel . The

1:59most common phrases students used about

2:02it were : it was clear , it was concise ,

2:04it was easy to understand . What should

2:07one do after such amazing feedback ?

2:09Well , of course , conduct a follow-up

2:12test on gravity . The results turned out

2:14to be extremely unimpressive . Instead

2:16of six out of six points , after

2:18watching the explanatory video , the

2:21students scored only 6.3 out of

2:22twenty-six possible points . Why didn't

2:26a rapid improvement in the situation

2:28occur ? To understand this , Derek made

2:31another video , but it was a completely

2:33different type , radically different ,

2:35not explanatory , not educational . And

2:39after watching it , no one said it was

2:41clear , no one said it was concise , and

2:43no one said it was easy to understand .

2:47In fact , the majority of students said

2:49that this video confused them . But what

2:52level of knowledge did they demonstrate

2:54after this on the final gravity test ?

2:56The students ' average score almost

2:58doubled . They scored an average of 11

3:01out of 26 points . However , what was the

3:03fundamental difference between the

3:05first and second videos ? The first

3:07video was shot as a standard

3:08educational clip . When it comes to

3:10YouTube , I always call such videos "

3:12Wikipedia . " No offense to the creators

3:14I work with during coaching or audits

3:16of their YouTube channels . But if you

3:19see something in a YouTube video like ,

3:21" Today I will reveal the darkest

3:22secrets of the Moscow underground . " " But

3:25first , Moscow was founded in 1147 by

3:28Prince Yuri Dolgorukiy . " Well , that is

3:33Wikipedia . Dry , banal , boring

3:35information . But the second video ,

3:38which Derek showed his students , that

3:40very confusing video , was made quite

3:43differently . And it was made using the

3:46Veritasium formula . For 15 years , this

3:48formula has brought his channel tens

3:50and hundreds of millions of views on

3:52quite long , scientific videos . Most

3:55airplane doors do not lock . There are

3:58no keys , no sensors , and no codes to

4:00protect them . Most people tie their

4:02shoelaces incorrectly .

4:04This is a video about things : cars ,

4:07phones , lightbulbs , and the real

4:08conspiracy that made them worse . And

4:12you just saw the " S , " the first part of

4:15our formula . And it's not at the

4:16beginning by accident , because it is

4:18responsible for the way information is

4:20presented . But " S " is not the first

4:22letter of the word " style , " as you

4:23might have thought . The thing is , Derek

4:26discovered this method by accident when

4:28one of his students said a very strange

4:30thing . Focusing on the first , simple ,

4:33and clear video was easy because I

4:35already knew everything that would be

4:37said there . And here we need to stop

4:40for a second and think about these

4:41words . The student , who scored six out

4:44of twenty-six possible points on the

4:47topic of gravity , found the regular

4:49educational video easy and simple ,

4:50because he thought he already

4:52understood everything about gravity .

4:55But why did he fail the test ? Because

4:58his attention was scattered , and he

4:59wasn't focused on the information the

5:01video was conveying due to his

5:03overconfidence . By the way , do you know

5:05what the average viewing duration is

5:07across all of YouTube for viewers and

5:09per video ? 23 % . Everything influences

5:12this , starting from

5:13short-attention-span thinking and

5:15ending with that very same " Wikipedia . "

5:18Therefore , the cornerstone of the

5:19success formula is explained by this .

5:22Students know nothing about what they

5:24are being taught . In reality , they

5:27learn a lot through interacting with

5:29the world around them , where things are

5:32often scientifically incorrect . Thus ,

5:36when students are told something , they

5:38think they already know it . But if you

5:42start your video by subverting

5:44expectations , like how most airplane

5:46doors don't actually lock . Most people

5:48tie their shoelaces the wrong way .

5:50This video is about things and the real

5:53conspiracy that made them worse . This

5:56shows viewers something they likely

5:58don't know yet , because it's a

6:00subversion of expectations , a break

6:01from what everyone is already used to .

6:05This is a winning position for a

6:07storyteller , because in this case , the

6:10viewer will always want to know how ,

6:12why , and will want to hear or see the

6:14truth . So yes , S stands for subverting

6:17expectations . This is the first part of

6:20the YouTube success formula that

6:22Veritasium used to get tens and

6:23hundreds of millions of views . You

6:26should always start with common

6:27misconceptions . Yes , that’s what

6:30Derek said . But the thing is , he didn't

6:33just mean the start of the video , not

6:34just the first 30 seconds of footage

6:36during which you need to hook the

6:38viewer .

6:39The light of an LED is not determined

6:41by its casing at all . In fact , common

6:44misconceptions or the illusion of a

6:46misconception or subverting

6:47expectations should also be integrated

6:49into the video's packaging . Why is the

6:52blue LED color almost impossible ?

6:54What's so special about it ? Why is the

6:56arrow here pointing to the smallest

6:58asteroid instead of the biggest one ?

7:00How is that not a grain ? If that is a

7:02grain . Therefore , if we talk about

7:06misconceptions , the biggest

7:07misconception of video creators

7:09regarding thumbnails and titles is that

7:11they think the video packaging should

7:13reveal the whole essence and thereby

7:15intrigue and interest the viewer . But

7:18that is a mistake that Derek himself

7:20believed in right up until he talked to

7:23MrBeast . Yes , he is not only the most

7:26popular YouTuber in the world but also

7:28a person who spent thousands of hours

7:30and hundreds of thousands of dollars

7:31researching viewer psychology in two

7:33areas : how to grab attention and how to

7:35hold it . So , taking the most popular

7:38video from the Veritasium channel as an

7:40example , Derek originally planned to

7:42title it something like throwing shadow

7:44balls . Yes , it sounds ridiculous , but

7:47overall this title was supposed to

7:48describe the situation happening inside

7:50the video . Wikipedia . But then Derek

7:53talked to MrBeast , and he said , " No. "

7:56And then MrBeast asked the question : "

7:58Why are there 96 million black balls on

8:00this lake ? " So , if you still thought

8:03that viewers on YouTube actively click

8:05only on those videos that are

8:07interesting to them by topic , or if

8:08that topic seems relevant to them , all

8:10of that is untrue . Most viewers click

8:13on videos for a completely different

8:15reason . Just take a look at this second

8:17most popular video from the Veritasium

8:18channel . Initially , it had this

8:20thumbnail and title . Asteroids : The

8:23biggest threat to Earth . But when he

8:25changed this packaging to this one , the

8:27video suddenly took off . So why did

8:30viewers start clicking and watching

8:32this video more actively , if the

8:34asteroid topic hadn't changed at all ?

8:37This viewer behavior is linked to what

8:39happens in our brains when we sit and

8:41scroll through YouTube recommendations

8:43or just visit the YouTube homepage . If

8:46you start to grasp the essence of this

8:48principle , it will be one of the best

8:50ways to take , promote , and grow your

8:52YouTube channel . If you are still

8:55confused , you can take my template ,

8:56with which you can increase the CTR of

8:58your thumbnail in just three steps .

9:01Choose one of the working concepts ,

9:03make two adjustments , and that's it .

9:05I'll leave a link to the template in

9:06the description under this video . But ,

9:08as you have already realized , the

9:10second part of the YouTube success

9:12formula , namely V to Q , is

9:13question-answer . In the case of the

9:17asteroids , instead of a dry , assertive

9:19title like " Asteroids : The biggest

9:21threat to Earth " and a dry ,

9:23Wikipedia-style thumbnail , Derek used a

9:25question in the new version that simply

9:28demands an answer . Firstly , why is that

9:31arrow pointing at the smallest asteroid

9:33? Secondly , along with this headline

9:36about asteroids causing concern , even

9:39more questions arise . Could this little

9:42thing really be dangerous to an entire

9:44planet ? However , despite the illusion

9:46you might have that we have already

9:48mastered the first half of the formula ,

9:50we haven't quite done so yet . After all

9:53, Veritasium channel videos have

9:55another big problem , namely , just look

9:58at this . Video runtimes of 20 , 30 , 50

10:01minutes . So , as I think you've already

10:04guessed , the first part of the formula

10:05is responsible for attracting viewer

10:07attention , and the second part is

10:09responsible for retaining that

10:10attention . And since there are two main

10:13signals that the YouTube algorithm

10:15relies on — CTR ( click-through rate )

10:17and retention within the video — if a

10:19video has both of these metrics high

10:20with a large number of impressions ,

10:22then the number of impressions will

10:24simply skyrocket . However , the V to Q

10:27part of the formula applies not only to

10:29the video's packaging but also to its

10:31content . And here is what you need to

10:33do with content for retention in this

10:35case . Let's go back to the most popular

10:37video on the channel about shade balls .

10:39If one were to try and explain this

10:41topic in a classic way to university

10:43students , it would look something like

10:45this . To save the reservoir's ecosystem

10:48, millions of shade balls are poured

10:50into it . What flora and fauna do you

10:53think this helps ? In the classic

10:55approach to teaching , an instructor

10:57would first provide the answer and then

10:59ask follow-up questions to reinforce

11:01the material for the students . But the

11:05problem is , if a university were a

11:07YouTube channel and released a video

11:08about shade balls , its CTR would be 1 % ,

11:10and audience retention would plummet to

11:12almost zero right at the start . Now ,

11:15look at how the video starts on the

11:17Veritasium channel .

11:18These are so-called shade balls .

11:20They're being dumped into one of Los

11:22Angeles's reservoirs . And whatever

11:24people might say , their main purpose

11:26isn't to slow down water evaporation .

11:29And then ,

11:29you look at these balls , and so many

11:31questions immediately come to mind . Why

11:33are they black ? Is it definitely safe

11:34to drink the water after they’ve been

11:35in it ? How much does all this cost ? Do

11:37they actually reduce evaporation ? And

11:39what are these balls really for ?

11:41And then , the final hook .

11:42Why were these water reservoirs filled

11:45with black balls ? It all comes down to

11:47bromates . So , in his video , Derek does

11:51the exact opposite of a classic

11:53university explanation . He doesn't

11:56explain or lecture ; he creates a

11:59curiosity gap . He provides information

12:02and asks the viewers questions that

12:04give them an irresistible urge to find

12:06the answers . And the entire video

12:09serves as the answer to those questions

12:11. And to understand the final part of

12:13this success formula , I suggest you

12:15recall the question I raised at the

12:17very beginning of this video . Why

12:19aren't views on the Veritasium channel

12:21doing so well right now ? And even

12:24though this question might seem funny

12:26to you — a guy with thousands of views

12:28saying that millions of views is not

12:30enough — if you scroll back through

12:32Derek's videos , you'll see that just a

12:34few months ago , the situation was much

12:36better . So what happened to him ? The

12:40thing is , Derek destroyed his channel

12:42after an event I wrote about in my

12:44Telegram channel about YouTube . By the

12:46way , I constantly post news , bugs ,

12:47updates , and everything related to

12:49YouTube there . I'll leave the link in

12:51the pinned comment . If you had been

12:53reading my Telegram , you would know

12:54that Derek sold his channel to a

12:56company called Electriify Video . These

12:59are media business people who buy large

13:01channels , pour huge amounts of money

13:03into content production , and

13:05aggressively squeeze out monetization

13:07profits to recoup their costs . In this

13:10process , the original creators don't

13:12step away entirely , but instead appear

13:14as narrators — that is , just a voice or

13:16a talking head . But the problem with

13:19Veritasium is that , apparently , the

13:21latest videos don't feature Derek at

13:23all ; they’re just , to put it mildly ,

13:25popular science content and nothing

13:28more . So , what can truly destroy any

13:30YouTube channel is the disappearance of

13:33you , the creator whom the audience has

13:35grown to love . Therefore , if you decide

13:37to betray your audience , the

13:38consequences will not keep you waiting .

13:40As for Derek , he has practically

13:42stepped away from YouTube business now .

13:44But the trick , and this has a direct

13:46bearing on our success formula , is that

13:49even before YouTube , he studied

13:51filmmaking and participated in

13:53television and documentary projects .

13:55And you will be surprised , but you know

13:58this technique because you have seen it

14:00many times , as it is used in almost

14:02every regular movie . It was implemented

14:05to keep the audience's attention long

14:07before YouTube or the internet in

14:08general were even invented . Here is how

14:11it looks in a Veritasium video . Don't

14:12the balls get in the way of floating ?

14:14They certainly do .

14:15How exactly ?

14:16There is a little water in each of them

14:18. That is by design ; there is often

14:20strong wind on the reservoir . So , what

14:22you have just seen is called dual plot

14:25lines . The first , A , is the main one ;

14:27the second , B , is the secondary one .

14:29And at the moment when the viewer

14:31starts to get bored with main plot A ,

14:33it is the perfect time to switch to

14:35secondary plot B , before returning back

14:37to A. Thanks to this , the viewer does

14:39not get tired of technical information

14:41and gets a breather , which allows them

14:43to dive into the content as deeply as

14:45possible . And if the viewer is deeply

14:48immersed in the viewing , it means the

14:50video will have high retention . Which

14:52tells YouTube directly : " This is a good

14:54video , people watch it for a long time .

14:56Let’s give it even more views . "

14:58Therefore , next time you set out to

15:00make a video for YouTube , follow the

15:02Veritasium formula . A million views

15:04equals breaking expectations . Plus

15:06questions that require answers ,

15:08multiplied by a combination of main and

15:11secondary plot lines . Don't forget to

15:13also watch my breakdown of the

15:15interview with the YouTube algorithm

15:16developer . I did that in this video

15:18right here . He shared a lot of

15:19interesting things about promoting

15:21YouTube channels , as well as what the

15:23current state of the algorithm is in

15:25general . Live freely . Bye .

15:27That is very original . Yeah .