Full transcript
0:00your UGC videos suck. And this is
0:02exactly how you can go from sucking to
0:04making a ton of money with making
0:06content for brands without even having
0:08to post on your own account or even
0:10having to do Tik Tok shop. This is
0:12called being a smart retainer creator.
0:14And in this video, I'm going to go over
0:16the top videos in my brand Riken's uh ad
0:19account from creators who are making
0:20content for us. Now, there's like a
0:22graph here. You can see like all this
0:24content over the last couple of weeks.
0:26And I'm basically just going to be going
0:27through why most of the videos that
0:30you're probably making hoping that they
0:32work aren't working because there is a
0:34structure behind every single video that
0:36gets actually approved and makes a ton
0:38of money. And it has to be clear. You
0:40have to understand what goes into these
0:41videos so you can go ahead and make
0:43them. And this doesn't matter if you're
0:44just filming, you know, UGC or making AI
0:47content. It doesn't there's no boundary,
0:50right? any sort of content that a brand
0:52runs as an ad is exactly structured in
0:55this format. So before we get into it,
0:57let's just go ahead and look at some of
0:59these like top videos that we have here.
1:00Right? So this one right here is an AI
1:03video that one of our AI editors
1:04generated. And I'm just going to go
1:06ahead and play it for you so you can go
1:07ahead and see what this is all about.
1:10>> This is day [music]
1:1131 of walking 10,000 steps every day in
1:15my Reichen weighted vest. I started
1:17because my doctor told me I had early
1:20signs of osteoporosis. She said I needed
1:23weightbearing exercise, but never told
1:26me walking alone wasn't enough. Your
1:28bones [music] need real load to respond.
1:31A flat walk doesn't create it. That's
1:34what this changes. Every step now has
1:37weight behind it. Your bones have no
1:40choice but to respond. Same walk,
1:43completely different signal. It's filled
1:45with iron sand, so it sits flush against
1:49your body. No shifting, no bouncing,
1:52actually comfortable. Day 31, and I feel
1:56stronger than I did at 40. The days I
1:59walk without it, I feel like I'm not
2:02protecting myself. Reichen has a sale
2:05going on right now. Some weights sell
2:08out fast. Check if yours is still
2:09available. Not sure which weight? Get 10
2:12to 20% of your body weight. This one is
2:1613% of mine. 30-day money back
2:19guarantee. If [music] it doesn't feel
2:21different, send it back. I don't think
2:23you will.
2:24>> Okay, so that was an AI video. Now, the
2:27structure of that video is very similar
2:28to like this video.
2:29>> I just realized I need to return this
2:30way invest. And it's not because of the
2:32quick release.
2:32>> And that's a real UC creator. So, I'm
2:34going to go [clears throat] through the
2:35kind of four sections as to what makes a
2:38winning video, right? Number one is
2:40feeling, right? you need to make someone
2:42feel something before they think
2:43anything because again this hook the
2:45first 3 seconds of any sort of video um
2:48is again the only time that you have
2:50someone when they're stopping when
2:52you're trying to stop their scroll
2:53they're going down they're going down
2:54they're going down oh they see your
2:55video you need them to be able to stop
2:56for at least 3 seconds right now some
2:59people they scroll instantly so you
3:01don't have that time so again around 40%
3:03of the uh 40% of people if they stay
3:06anything over about 25% is good but
3:08around 40 to 50% is where you really
3:10want to And the metric we call a hook
3:12rate, right? So if you look at some of
3:15these ads,
3:16>> I just realized I need
3:19thumb stop, right? That's what the hook
3:21rate is. That's what I'm talking about
3:22is this metric that says 30% of people
3:24who watched up until 3 seconds was how
3:27many people out of all the people who
3:28watched the video. In this case, 30% of
3:30people, which is pretty good, right?
3:31This could be better. But now again, you
3:34need to make somebody feel something,
3:35right? You don't want to open with a
3:37claim like this is the best weighted
3:39vest or you're never going to buy
3:41another weighted vest again. Doesn't
3:43really make sense, right? Because why
3:44does somebody care about weighted vests,
3:47right? You need to make them feel
3:48something, right? Emotions are the
3:50reason or people buy things because uh
3:53they see themselves, which is what we're
3:54about to talk about in the identity
3:56section. But they see themselves as this
3:58type of person. That's why they're going
4:00to buy it. And feeling is a big part of
4:01that, right? you feel like you go to the
4:04gym because it makes you feel good,
4:05right? Whatever it is. Um, and the other
4:08one, the other AI UGC video, this one
4:10right here, I'll play it again.
4:11>> This is day 31 of walking 10,000 steps.
4:15>> This is day 31 of walking 10,000 steps
4:17every day with my recording weighted
4:19vest. This uh spikes curiosity, right?
4:22Um, curiosity is something that opens a
4:24loop in your mind, right? When somebody
4:26says, "This is day 31, walking 10,000
4:28steps with weighted vest," you're like,
4:29"Oh [ __ ] what's going to happen?" like
4:31what happens, right? You want to close
4:33this loop, right? It starts here by, you
4:35know, stating that um uh stating that
4:38curiosity hook and then it ends when she
4:41answers the question. Okay, so that's
4:43the feeling kind of portion of it. Now,
4:45the identity again you like for example
4:48in the AIGC she's talking about my
4:50doctor recommended this to me to you
4:52know help with my early signs of
4:53osteoporosis, right? This speaks to the
4:56identity of the type of person, right?
4:58Because the identity is something that
5:00you know you cannot shift someone's
5:02identity. Somebody already believes this
5:04is the type of person they are. They're
5:06the type of person who takes care of
5:07their bone density. They're the type of
5:08person that listens to their doctor.
5:09They're the type of person who takes
5:11care of their health, right? Um in
5:13Bailey's video, the one where he's
5:14walking on the street, he's like, "I
5:15need to return this wavy vest. It's not
5:16because it has this, not because of
5:17that. No, no, no. It's not because any
5:19of that. It's cuz I should have bought
5:20it at a different time." So again,
5:22you're speaking to the identity of
5:23somebody who is looking for the best
5:25deal. So these videos are speaking to
5:26different identities, but they're
5:27effectively selling the same product. So
5:29that's the identity. And you know, you
5:31cannot skip this part. I can't stress
5:32that enough. If you are not speaking to
5:34specifically somebody and who they
5:36identify themselves as, like you need to
5:38be able to say it in an I am statement,
5:41you know, I am the person who looks for
5:43the best deal. I am the person who takes
5:45care of my bone density. And your script
5:47should speak to that type of person,
5:49right? That's what the identity is
5:50really important on. Now logic, right?
5:52You need to justify the feeling. turn
5:54every feature into something that they'd
5:56actually notice day-to-day using your
5:58product. Right? They don't care about
5:59the actual product itself for what it's
6:01going to do for them. Right? Now,
6:02logic-wise,
6:04you need to um stack you need to
6:06actually give people a logical reason.
6:09People uh they they they purchase off of
6:11emotion, right? And then they justify it
6:14with logic. So, you need to understand
6:16that logic doesn't come first. You don't
6:18be like, "Oh, this is a great deal. Buy
6:20it today." Right? Those type of ads are
6:22really bottom funnel. This is more so
6:24talking about like top of funnel,
6:25middleunnel ads, right? Because this is
6:26really how you can reach a broad
6:28audience, right? It's easy to say, "Oh
6:30my god, it's 50% off and retarget all
6:32your customers who are already buying
6:33the product." That's not what this, you
6:34know, kind of content is about. That's
6:36truly going to drive you, you know,
6:37generational amounts of money for
6:39yourself. So logic, right? Give them
6:40permission. Talk about the science of
6:42our product. For example, we talk about
6:44how there's studies done on, you know,
6:46weighted cardio and resistance training
6:47and how it obviously does change your
6:50body, right? whether it's uh burning
6:52more calories or uh improving your bone
6:54density. So, you need to speak to the
6:56logic, right? You don't want to sell
6:57some gimmicky product. You're like, "Oh
6:58my god, you know, [ __ ] it's just this
7:01really cool hoodie." It's like, "Okay,
7:03like what is the hoodie about?" Right?
7:04If you look at comfort, they talk about
7:05how it helps with your mental health. It
7:07helps you feel, you know, obviously
7:09safe. Uh you know, really all these
7:11things. So, again, like that is the
7:12logic as to why somebody buys comfort,
7:14right? They want to support their mental
7:16health by having like this weighted
7:17hoodie. They're not just saying, "Oh, it
7:19has 100 count thread or whatever it is."
7:21That's not the reason someone's buying,
7:22right? Maybe they like the color, maybe
7:23they don't, but at the end of the day,
7:25the logic is what kind of drives
7:26somebody over the edge. Now, the CTA is
7:29very simple. You know, click down below
7:30to get this deal before it, you know, it
7:32goes away. What we do a lot for our CTAs
7:34is we tell people to click below to
7:36learn more and then we send them to a
7:38listical. We send them to an avitorial.
7:39We send them to a quizunnel, right? We
7:41basically tell them what to do at the
7:43end of the video. And that's what a CTA
7:45is. You don't need to make this, you
7:47know, crazy. Make sure that you guys
7:49like screenshot this or save it
7:50somewhere because this, you don't want
7:52to put the CTA first. Obviously, that
7:53wouldn't make sense, right? Shop now in
7:55the beginning of the video doesn't make
7:56sense, right? You want to start with,
7:58you know, rehashing that feeling or
7:59really getting somebody to feel
8:00something about the video. You want to
8:02identify who this type of uh product,
8:05who this type of video is for based on
8:06the product you're selling, right? Based
8:07on the the marketing angle that you
8:09have. And then you want to justify with
8:10logic and then you want to convert them.
8:12Very simple structure. Now in the hook,
8:14as I said, this is the most important
8:16part. This is the beginning, right? This
8:17is the feeling that you in uh that you
8:19instill into them. So there's different
8:21kind of ways that you can put a hook,
8:22right? For example, the transformation
8:24confession. So I did this for 6 weeks
8:25and everyone keeps asking me what I
8:27change, right? Day 31, walking 10,000
8:29steps a day with a weighted vest. That's
8:30the transformation, right? That's again
8:32really getting somebody to think about,
8:34okay, getting I'm curious what's going
8:35to happen next, right? Um the mythbuster
8:39reframe, right? This is another good
8:40one. It's not the gym, it's not the
8:41cardio, it's this, right? Um, I can't
8:43believe more people don't know about
8:45this, right? These are really good myth
8:46kind of hooks. These are really good
8:48kind of like broad audience hooks.
8:50Direct call out. If you used to run and
8:51your knees won't let you anymore, this
8:53is for you. Right? I used to run an ad
8:54for my marketing agency. Ecom brand
8:56owners looking to scale. Do not skip
8:58this ad. Direct call out. Being very
9:00specific. Are you a roofing uh are you
9:03looking for more roofing clients? Right?
9:04Obviously, people who have a roofing
9:06business are looking for more roofing
9:07clients. it's going to make more sense
9:08to them if they hear that in the
9:10beginning um than than talking about all
9:12these features and benefits of your
9:13service. No one cares about that, right?
9:15Uh skeptic to a believer. I thought this
9:16was a gimmick until this. Right? I
9:19didn't believe the viral trend until
9:21this. Right? Third party observation. My
9:23girlfriend asked what I've been doing
9:25differently. Right? My uh wife keeps
9:28ordering these these products on Amazon,
9:30so I decided to look at what they are.
9:31Right? These are, you know, you're
9:33you're basically using someone else's
9:34authority, right? in your position to,
9:37you know, bring this out in the video in
9:38the hook. Um, and then there's like
9:40pattern interrupts, right? This is
9:41really good. I did this so much on
9:43TikTok organic a couple years ago where
9:45I would show something crazy in the
9:47beginning of the video, right? Uh, if I
9:49find some, I'll pop them up on the
9:50screen here, like, you know, was wearing
9:51like a Spider-Man mask or, you know,
9:53putting some [ __ ] lotion on the
9:55product so people get [ __ ] visually
9:56engaged into this, right? So, again, the
9:59pattern interrupt. They're scrolling,
10:00scrolling, scrolling. You need something
10:02crazy either, you know, being said uh or
10:04being shown to really interrupt that
10:06scroll, right? Uh you need to again
10:09focus on one hook at a time to master
10:11this and then you can start mixing them
10:12as time goes on. Now, if you're making
10:14UGC videos and any any videos for brands
10:16and they're not actually running them as
10:18ads, number one, you're probably not
10:19working with the right brand. Number
10:21two, maybe you're just your videos
10:22aren't good. Maybe they've seen, you
10:24know, the videos that you made in the
10:25past and you're not changing anything,
10:27right? If you want different results,
10:29you need to change. And this is the
10:30whole reason I'm making this video
10:31because if you don't understand how to
10:34actually structure your videos, brands
10:36aren't going to run them for you.
10:37Whether you're doing Tik Tok shop,
10:38whether you're doing tribe, right? It
10:39doesn't really matter if you're working
10:40with a brand directly. I I see this a
10:42lot. You know, we have hundreds of
10:43videos that get submitted to us every
10:45single week. And when something doesn't
10:46work, we just straight up tell a creator
10:48like, "Dude, look, I don't think this is
10:49going to work for this reason, right?
10:50Let's go ahead and revise the hook.
10:52Let's go ahead and be a little bit more
10:53specific on who we're targeting in this
10:55video so we're not just targeting
10:56everybody." Um, and again, that is is is
10:59the the easiest part for you because
11:01you're the one making the video, right?
11:02Obviously, stay away from guaranteed
11:04claims, weight loss claims, um,
11:06financial claims, right? Anything that
11:08would get your ad disapproved. Easiest
11:11way to figure this out is take your
11:12video script and
11:15uh, throw it into Claude, right? Throw
11:16it into Chat GBT and ask it, "Hey, would
11:19this video be compliant with Facebook
11:21ads policy?" Right? very simple, very
11:23simple, easy thing to do. If some of the
11:25language you use is not going to be
11:27compliant, change that language. Ask,
11:29"Hey, can we change that language?"
11:30Whatever it is. Um, you know, again,
11:33very simple. Um, before and afters,
11:36especially with weight loss, do not
11:39work. Don't show yourself 100 lbs
11:40heavier. Now you're [ __ ] 20 lbs
11:42lighter. Doesn't make sense, right?
11:44That's directly against Facebook ads
11:46policy. Um, just again your video
11:48structure is more important than what
11:50you uh your your video structure is very
11:52important but again don't make claims
11:55you know don't work with the wrong
11:56brands number one. Um you know if you're
11:58working with the wrong brand they're not
11:59spending enough money on ads. Even if
12:00you make the best videos they're not
12:02going to run them. Um then again your
12:04videos may just suck. Maybe you're
12:05working with a good brand and maybe your
12:06videos suck. So you need to really look
12:08at these things and um you know
12:10pronounce the brand name right. Talk
12:12about the facts of the product right.
12:13Actually educate yourself right? The
12:15best creators and the best editors are
12:17the ones who do their own research. I
12:19cannot stress this enough. If you aren't
12:21going on Reddit, if you're not
12:22[clears throat] reading the comments, if
12:23you're not even like, you know, in tune
12:25with the product, how can you expect to
12:27sell it? You need to yourself be an
12:29expert. You need to yourself know the
12:31market that you're selling to, right?
12:32Because you cannot create demand in a
12:33market. You can only shift the demand
12:35from what it where it currently is into
12:37people wanting to buy this product again
12:39through the structure that we're talking
12:40about. So, the one winner, right? This
12:43is like the the holy grail and you can
12:45kind of see it here, right? Um in the in
12:48the tribe in our tribe dashboard, right?
12:50Like there's clear outlier videos like
12:53this video, this video, you know, this
12:55image, like these are all clear outliers
12:56as to what's working in comparison to
12:58all the other stuff down here. These are
12:59like marginal differences. These are
13:02massive differences up here. So, how do
13:04you get to these kind of videos where
13:05they're making tens of thousands of
13:06dollars, if not hundreds of thousands?
13:07Well, you need to focus on the rule of
13:10one. Okay, remember this. Every ad you
13:14make, right, for any brand on Tik Tok
13:16shop, tribe, whatever it is, it should
13:17have three things, right? One message,
13:20one angle, and one desire that you
13:22target. You cannot mix 10 angles in one
13:24ad. Talk to military people and then
13:26talk to stay at home moms and then talk
13:28to soccer players. It won't work, right?
13:31So focus your video on the one marketing
13:33angle that you're you're talking about,
13:35the one message you're talking about and
13:37the one desire that you are targeting to
13:40customers that they already have. Right?
13:43Very simple. Do not complicate this. Um
13:46but when you sit down to record or sit
13:47down to edit, make sure that you know if
13:50you want to create winners that you are
13:52focusing on this rule of one, right? So
13:54for example, right? Say we're targeting
13:56people who uh have or you know they want
13:59to improve their bone density. So the
14:01angle that I'm going to make the video
14:02around is people who are dealing with
14:04low bone density, right? The message
14:06that I give them is that resistance
14:08training is improving your bone density
14:11over time, right? And the desire is
14:14somebody that has this desire of I want
14:16to improve my bone density, right? I
14:19want to be healthy as I age, right? I
14:21want to um stay healthy as I get older,
14:24right? So these are the rule of ones for
14:27this kind of a video that's talking
14:28about bone density. So you need to
14:30really make sure that you're focusing
14:33your videos on that. And then again,
14:35each other video that you make, if you
14:36have one that works, right? Don't just
14:39sit there and copy it. Don't just sit
14:40there and make 10 different uh
14:42variations of that video tomorrow
14:44because yes, you can do that, but don't
14:46do that every day. Go out and make the
14:48same structured video, right? the same
14:51uh the same hook, the same logic, right?
14:54The same features of the product. Make
14:55the same concept of video, but make it
14:57for a different marketing angle. Because
14:59how you scale truthfully is that you
15:01have thousands of videos, right, that
15:03you've made, but they're all targeting
15:05different angles, right? Maybe they use
15:06the same format, maybe they use the same
15:08structure of video, but they're
15:09targeting different angles. Maybe
15:10instead of talking about bone density,
15:11you talk about the comparison, right?
15:13People who already are in the market for
15:15this product, and you're just they're
15:16comparing their options, right? Maybe
15:18you're talking to people in the
15:19military. Maybe you're talking to people
15:20who got into a boating accident, right?
15:22So, these are all different angles,
15:24right? Different desires, but
15:25effectively you're using that same
15:26winning format that either somebody else
15:28created or that you created. So, now
15:30that you know what a good video looks
15:32like, right? You've got the structure,
15:33you've got the hook types, you
15:35understand what actually gets your
15:37videos to be ran and make thousands of
15:38dollars. That's what most people miss.
15:40That's what they don't understand. And
15:42the two things that I can't give you
15:44from this is obviously which angles that
15:47you need to actually make for a brand to
15:50actually get it to convert and whether
15:52the one that you made is good enough to
15:53run. And that's exactly why I created
15:55the Riking training program for my own
15:57e-commerce brand where I basically bring
15:59you in into my company and I give you
16:01all the angles. I give you all the
16:02scripts. I give you the feedback every
16:04single day on how to make your videos
16:06better because I actually run your
16:07videos as ads. I know it's surprising,
16:09right? I have a brand and I'm running
16:10ads because that's why we're successful
16:12at the end of the day. So, if you want
16:14to actually work with us, whether you're
16:15an AI editor, whether you're a UGC
16:17creator, you can completely work with us
16:19on a full, you know, day-to-day basis
16:21for $0 right now. Basically, how it
16:23works. So, if you're a UGC creator or
16:26you're an editor and you want to
16:27actually work with a brand who, you
16:28know, values you as a person, right? We
16:30pay out thousands of dollars every
16:32single week to creators to make content
16:34for our brand. and we're going to be
16:35taking that to tens of thousands if not
16:37hundreds of thousands of dollars a day
16:38in this next year by the summer of 2027.
16:41So, we just scaled this brand from zero
16:43to over a million dollars in sales in
16:45the last couple of months. And that is
16:47the goal with this is to be doing
16:48million-dollar months by this time next
16:50year. And to do that, we need a lot of
16:52creators. We need a lot of content. I
16:54started my e-commerce brand at the
16:56beginning of this year in February. And
16:57since February, we've done over a
16:59million dollars in sales. And for us to
17:01get to from doing, you know, two 300k a
17:03month to two three million dollars a
17:05month, we need tons of content. We need
17:07basically 10x the amount of content that
17:08we're currently doing. So if you are
17:10interested in working with my e-commerce
17:12brand, make videos and get paid for
17:13them, this opportunity is for you. Can't
17:16bring on thousands of people to do this
17:17because it is a really quality and
17:19intensive process to actually review
17:21videos, launch them, give you the
17:23feedback, and help you improve. So, for
17:25the next 20 people who are watching this
17:27video and are actually interested in
17:28working with my brand, I'll bring you on
17:30completely train you, give you every
17:32single thing that you need to succeed,
17:33including the scripts of videos,
17:34including the feedback to actually, you
17:36know, what to do once you do make videos
17:38and they're getting sales or they're not
17:39getting sales. And all that you need to
17:40do is make 50 pieces of content to get
17:42paid $1,000 or the commission on the
17:44sales that your videos generate,
17:46whatever is higher. This opportunity is
17:48completely free. All you need to do is
17:49click the link in the description down
17:51below and if I do believe that you're a
17:52good fit, I'll give you the opportunity
17:54to go ahead and start working with my
17:55team. But anyways guys, I'm very
17:56interested in seeing your success. I'm
17:58very interested in seeing your skills as
18:00a creator developing cuz at the end of
18:01the day, this game is all about skills.
18:03If you do not have a skill, you will not
18:05make money. And if you guys like this
18:06video, make sure you drop a like on it
18:08down below and I'll see you guys in the
18:09next one. Peace.