Full transcript
Como funciona a estratégia do quiz
0:01Over the last 15 days , I've made over R
0:03$ 14,000 , as you can see on my screen
0:05within the SIC dashboard , using a
0:06strategy to sell low-ticket items
0:08through quizzes . In this video , I'm
0:12going to show you the step-by-step
0:14process of my entire structure and how
0:16you can do it now in a very simple way ,
0:18without investing a single penny ,
0:20completely organically . Today you can
0:23sell online by using social media to
0:25attract an audience to your product and
0:27offer , without needing to depend on any
0:29type of financial investment or your
0:30own personal resources . Another thing
0:34you won't need to know is code or even
0:35hire a programmer to develop this
0:36entire structure , because we'll be
0:38using artificial intelligence . It's
0:41entirely possible to create a
0:42professional quiz , organizing questions
0:45, alternatives , and the path to your
0:47offer . And I'm going to show you the
0:50process to do this , even if you're
0:51starting from scratch and don't
0:52understand digital marketing or the
0:54online market . To understand , in
0:56practice , a quiz will function like a
0:58guided conversation . The potential lead
1:00will answer questions about their
1:02problem , about the pain they're
1:03experiencing . And these answers will
1:06help guide that problem towards a
1:08solution , which is basically your
1:10product , your offer . And the key to a
1:13quiz is to direct questions that
1:14directly address your audience's pain
1:16points , as I've already mentioned .
1:18That's why throughout this video I'm
1:20going to show you the four fundamental
1:23pillars that a quiz needs to have to
1:25achieve incredible conversion rates , as
1:27well as how to build this quiz in
1:29practice using artificial intelligence .
1:31Whether you have an online operation or
1:33not , have a low-ticket product to sell ,
1:35and want to explore new ways to attract
1:36an audience to sell that offer , a quiz
1:38will be essential , and I'll show you
1:40how now . Come with me . For those who
1:42don't know me , my name is Kevin Borges ,
Quem sou eu + resultados
1:44I've been working in digital marketing
1:45for over 11 years , and in those 11
1:47years online I've earned over 8 million
1:48reais with various offers in different
1:50markets . And in recent months I've
1:52focused my entire operation on
1:54low-ticket products , where I sell
1:55without even showing my face . So I want
1:58to make it clear that what I'm going to
1:59show you here isn't something I
2:01invented or something I made up . It's a
2:02practical strategy from someone who has
2:04already validated this offer and is
2:06profiting from it . And obviously , to
2:08achieve sales at scale , we need a
2:10secure environment to work in . Today I
2:13use Synpay , which in my view is the
2:15best payment method , and I'll explain
2:17why . Accessing Synpay is very simple :
2:20you type Synpay into Google , open your
2:22account by clicking the register button
2:24, and within the platform you can
2:26register your product with great ease
2:28because the system is completely
2:29optimized for those who work online
2:31today . And obviously , that wasn't what
2:34caught my attention about Synpay . What
2:36really made me adopt this platform is
2:38that , in addition to a secure and
2:39completely optimized environment for my
2:41market and your market , today we have
2:43the lowest competitive rates on the
2:45national market . Furthermore , you don't
2:48have to pay a single cent to have your
2:50structure here within SIC . You don't
2:52need to pay a monthly fee , you don't
2:54need to pay any kind of annual fee . For
2:56every project you have here , you only
2:58pay after the sale with transaction
2:59fees , which , once again , are the lowest
3:01on the market . And it doesn't stop
3:03there , because today it's a platform
3:05that recognizes the infoproduct creator
3:06in the way they deserve . So , in
3:09addition to having access to an
3:10optimized ecosystem , you will also have
3:12access to awards ranging from a
3:14bracelet to an awards plaque . Well , now
3:16that you understand why I'm part of SIC
3:18, I want to show you my results and
3:20show you which product I'm running
3:22today at a low ticket price through the
3:24quiz and how you can build this in
3:26practice . Well , we're on my platform
Resultados da operação
3:29screen here and you can see that this
3:31month I've already made R $ 14,096 .
3:35There were 121 sales . We had a peak
3:37here , for example , on this day of R $
3:393,299 . And all of this is 100 % organic ,
3:42without any investment in traffic . And
3:44I'm going to show you how you're going
3:46to do this . If I look at yesterday's
3:48revenue , for example , we had R $ 1,000
3:51in revenue at SIC . If I look at this
3:54week's revenue , for example , today is
3:55Tuesday , three days in , and we're at
3:57over R $ 3,300 , a value that certainly
3:59makes a difference , and the best part
4:01is , without spending a single real . The
4:04offer we're running through the quiz is
4:06this one , and I'll show you the
4:07step-by-step process in a moment , and
4:09I'll show you how to build it . But the
4:12first thing you need to understand is
Tráfego orgânico com TikTok e Instagram
4:14that today there's an absurd market and
4:15a very strong organic reach on social
4:17media platforms like TikTok and
4:18Instagram . You can produce videos 100 %
4:22organically and have them reach
4:24thousands of people . And the best part
4:27is , even if you have absolutely no
4:29followers , this project you're seeing
4:31here was basically developed in the Pet
4:33niche . And speaking specifically about
4:36today , the pain point you're going to
4:38address today has to be very specific .
4:40You can't , for example , develop a
4:42product based solely on weight loss . It
4:45has to be niche-focused . In this case ,
4:48we're talking about , for example ,
4:50discovering your dog's behavioral
4:51profile . Within the PET niche , we are
4:54covering a sub-niche , a very specific
4:56niche to run our offer , where we are
4:58able to reach a specific audience that
5:00is currently dealing with a problem . So
5:02, every time a lead lands on my page ,
Estrutura do quiz na prática
5:04the title itself already grabs a lot of
5:06attention . In the text below , we have
5:08even more important information . Look
5:10with me . What bothers you most about
5:12your dog's behavior has a reason .
5:14Answer six quick questions and in one
5:15minute you'll discover which of the
5:17five profiles explains your dog's
5:18behavior and where it's worth starting .
5:21We're basically sub-niching a product
5:23that deals with anxiety , where the dog
5:25has specific problems and we're going
5:27to address that problem . Below we have
5:29more information from the page . Look at
5:31this text here . It takes less than a
5:33minute and we don't ask for email . This
5:35information is important for us to
5:37generate more truthfulness within our
5:38quiz and more conversions . When my
5:40potential lead lands here on our quiz ,
5:42they will start the free trial to
5:44understand if what is being shown there
5:46really makes sense for the pain they
5:47have . So they will click here , for
5:49example , to start the free trial . And
5:51here we begin with the information . How
5:53does he react when you leave home ? He
5:55will have five questions to answer . So ,
5:58for example , does he cry , bark , howl
6:00incessantly , and sometimes destroy
6:01things until I return , does he stand
6:03guard at the door as if the house were
6:04his responsibility ? Here our lead will
6:07answer everything according to the
6:09problem he has . In the second question ,
6:12we have : " And on the walk , how did he
6:13behave on the leash ? " Another question
6:15he will answer . And here he will
6:18continue through the quiz until he
6:20reaches the complete diagnosis of the
6:22problem he is having and what solution
6:24we will present to this person . So , for
6:27example , here , your dog's profile is
6:29fearful , with a 67 % tendency . Down here
6:32we have some additional information
6:33that I will be sharing with all of you
6:34later on . This entire quiz structure
6:36was developed within the cloud . I'm
6:38here in my prompt , basically where we
6:40built this entire page . And you can see
6:42here that I sent the first prompt to
6:43him . To make your life easier , I'll
6:45leave this prompt in the description .
6:47You can download this prompt and adapt
6:50it to the niche you want . And we were
6:52getting the answers from the page
6:54construction . Below he sent us the
6:56entire briefing , the visual identity of
6:58our page . Scrolling down further ,
7:00you'll notice that I requested some
7:02adjustments , such as in this part .
7:04Scrolling down further , there are other
7:06adjustments we made as well . I also
7:08sent another prompt here in the
7:10integration section , which I'll show
7:11you how to integrate with the payment
7:13method , all detailed , and all the
7:14prompts will be in the description . Now
7:17I want to show you exactly the four
Os 4 pilares do quiz
7:19fundamental pillars you'll use in
7:20building your quiz . And you can utilize
7:23these same pillars for any quiz that
7:25you decide to produce . Just a reminder :
7:26I do not want you to simply take the
7:28niche or the format that I am currently
7:30building out . What I want you to
7:32understand is the mechanism , the
7:34structure with which I built this page
7:36and how you can adapt it to any project
7:38in a simple way . It's really easy .
7:41Let's start by talking about the first
Pilar 1: Atração
7:43pillar , which is where we'll capture
7:45our lead base . The first pillar is to
7:47grab the person's attention by
7:48highlighting the problem they have . And
7:51this , obviously , will start with the
7:52videos you publish on TikTok and
7:54Instagram . Go ahead and subscribe to
7:57the channel because I'll create a
7:59future video teaching you how to make
8:00videos with artificial intelligence in
8:02a very simple way , precisely to attract
8:04this potential audience to your quiz .
8:06It's very easy , it doesn't require
8:08investment . And I'm going to leave some
8:10examples here in this edition for you
8:12to see of videos that are currently
8:13trending on TikTok and Instagram ,
8:15selling like crazy and scaling
8:16low-ticket quiz-based offers . And I'll
8:19also leave some examples for you on how
8:20you can build your video . Take a look ,
8:22for example , at this text so we can
8:24prepare a video for both TikTok and
8:25Instagram . If every walk you take with
8:28your dog ends with you getting scolded
8:30and you come home completely stressed ,
8:32pay attention to this . This is an
8:35excellent hook for you to build a video
8:36, for example , for TikTok or Instagram .
8:38Notice that this hook speaks directly
8:40to a specific difficulty of an audience
8:43in the PET niche ? After this hook ,
8:45you'll make a clear call to action that
8:46will connect this audience with that
8:48problem . For example , I've prepared a
8:50free test with six questions for you to
8:52understand your pet's behavior level .
8:56And through these six questions , you'll
8:57get a complete diagnosis to understand
8:59what problem your pet is currently
9:00experiencing and what's causing all the
9:02trouble you're having with your pet . If
9:04you want access to this complete
9:06diagnosis , go to the link in my Bill .
9:08Or , for example , if you also have a
9:10structure based on Marchet , you can
9:12simply ask him to comment with any word
9:14in the comments and receive access to
9:16the quiz directly in private . So this
9:19first pillar for you to apply to your
9:21niche has to be based on a specific
9:22difficulty that your audience has . I
9:25want you to understand that this call
9:28to action you can make in videos ,
9:30whether you work with AI or not , has to
9:32highlight a problem and offer a
9:34possible solution , leading that person
9:36to the quiz . The second pillar is to
Pilar 2: Construção do quiz
9:39build a formatted quiz that guides that
9:41person through the difficulty they are
9:43having , helping them to better
9:44understand what the problem is and what
9:46the possible solution to that problem
9:48would be . So , again , look at how this
9:51happens in practice within the quiz we
9:53are running now in the PET niche . If I
9:56click here on the " start the free test "
9:57button , the questions will highlight
9:59problems and he will have a series of
10:01questions here to answer , where he will
10:03identify the problems he is having . For
10:06example , how does he react when you
10:07leave the house ? Within these five
10:10prepared questions , the person watching
10:12will identify a problem they are having
10:14and will answer it . That's the
10:16understanding I want to build within
10:18this quiz . The person has to look and
10:21say : " Hmm , that's really the problem
10:23I'm having . " Every time they answer a
10:25question , the progress bar also helps
10:27in this conversion , where they
10:28understand that they are reaching the
10:30end of the quiz to receive the
10:32diagnosis of the problem they are
10:33having and what the solution would be .
10:37Going here now , for example , to the
10:38second or third question , what I want
10:40you to understand is that these
10:41questions have to have a total
10:43connection with the problem that the
10:44person is seeing . It's no use . Why do
10:47many people today fail to run the quiz
10:50and scale this operation as I scale it ,
10:52for example , reaching 14,000 on the
10:5415th of this month , because the quiz
10:56isn't well connected to the problem .
10:58Basically , every type of question I ask
11:01, and at each stage the lead goes
11:02through , they really realize that
11:04everything in the answer reflects
11:06what's happening to them in practice .
11:09So , I don't want you to create a quiz
11:11with random questions . When building
11:13your quiz , you have to generate prompts
11:15that are directly connected to the
11:17problem . That's why the prompts I've
11:20included below are basically
11:21pre-designed ; you just need to adapt
11:23them to your niche . The structure I've
11:26put together here , you can see ,
11:28connects very well and engages the
11:29audience . The third pillar involves
Pilar 3: Diagnóstico personalizado
11:32taking the entire combination of
11:34answers that the lead provided within
11:36your quiz and transforming that into a
11:38personalized result , which helps that
11:40individual understand their own current
11:42situation and how that specific
11:43solution makes perfect sense for them .
11:47So , notice this : After my lead goes
11:49through the entire chronology of
11:50questions , they come to the diagnosis .
11:53And here's the cherry on top that many
11:55people don't have : the solution I'll
11:57bring to the diagnosis that was created
11:59. Here you can see the completed
12:02diagnosis . Your dog's profile is
12:04fearful . Fear is limiting his daily
12:06life . 67 % tendency towards a fearful
12:09profile . The fearful profile appeared
12:12in four out of six situations , more
12:13than any other pattern . The other
12:15profiles together account for 33 % of the
12:18responses . What appeared most in the
12:20responses ? This quadrant is very
12:21important . Below is more information .
12:24So here I will diagnose what the
12:27diagnosis I gave means for this
12:29audience . What is it to be a fearful
12:31dog ? A fearful dog lives in a
12:33self-protection mode . He avoids hiding ,
12:35he shrinks , because at some point he
12:37learned to retreat . It's safer than
12:39facing the situation . Right now , after
12:42my lead has understood that his pet has
12:44a problem , I am now clarifying what the
12:46problem is according to the diagnosis
12:49that was made based on the questions he
12:51answered . And below I have some more
12:54information on signs that usually
12:56appear , and in the final button I bring
12:58the solution for this lead . I want to
13:02put an end to this fear here , which is
13:03the key point , because now the solution
13:05to the problem he has will come in . So ,
13:08once again , for you to be able to apply
13:10this to your project , I want you to
13:12understand that the solution has to be
13:14completely connected to the questions
13:16and answers that your lead provided . If
13:19you don't bring a solution connected to
13:21that , the whole context will be
13:23meaningless . In the offer presentation ,
13:26show what needs were identified and
13:28what your product will deliver to solve
13:30these difficulties . And so that we can
13:34move on to the fourth and final pillar ,
13:36which is the most important part , what
13:38I call the irresistible offer , the
13:40fourth pillar is basically combining a
Pilar 4: Oferta irresistível
13:42sequence of personalized offers with
13:44two options that deliver a noticeable
13:46value difference for a price difference
13:48that is very easy to understand . I'll
13:51show you in practice . So here in my
13:53quiz , every time my lead clicks this
13:55button , he will go straight to the part
13:57with my offer . And here I want you to
13:59pay attention to the details that have
14:01been built . Just a reminder , I'm
14:03already providing all this information
14:06in the description . The prompts we're
14:09giving you are simply uploaded to the
14:10cloud , and it will create a solution
14:12based on your project . You just edit
14:15the prompt as you want , upload it to
14:16the cloud , and it will build the
14:18deliverable for you . And here we have
14:20the main offer , the right plan for a
14:22fearful dog . Knowing the profile
14:24already helps , but it's what you do
14:25after the interaction changes . Below is
14:27the protocol set up for the pattern
14:29that appeared in your dog . So here I'll
14:32leave two very important protocols . The
14:35first protocol is the most basic one ,
14:37where I'll basically deliver
14:39information based on the problem your
14:41dog is having . And you can see that the
14:43protocol is very inexpensive , a very
14:45low price , after all , we're running a
14:47low-ticket plan . Here I'll go over the
14:49first protocol , which is the
14:50step-by-step trust protocol . So ,
14:52gradual exposure without causing trauma
14:54, what to do during the initial
14:55assessment , and what never to do .
14:56Building trust in new environments , a
14:58checklist to track progress , R $ 17 .
15:01Now , pay attention to the detail . In
15:03the second personalized offer , I'm
15:05going to give her a combo with many
15:07more products and options , which , due
15:09to the price difference , will allow me
15:11to convert much more of the higher
15:12value . In this case , I'm giving her
15:16five complete protocols : the protocol
15:18for dominant dogs , the protocol for
15:20fearful , reactive , and hyperactive dogs
15:22, the behavioral first aid guide , and a
15:2590 - day plan to consolidate results . And
15:28what do I want you to understand ? This
15:30construction of what we're going to
15:32deliver to our lead is also done in a
15:34very simple way . You don't need to be a
15:36programmer , you don't need to know code
15:38. I teach all of this in the video that
15:40will be in the card for you or in the
15:42description . It's a video where I teach
15:44you how to easily and freely create any
15:46type of deliverable for low-ticket
15:48offers , that is , how to build what
15:50you're going to deliver in the offer
15:52you're making . So , if you , for example ,
15:54follow this mechanism I'm showing you
Criando os entregáveis com IA
15:56for your niche — oh , I want to work in
15:58the weight loss niche , I want to
16:00deliver , for example , five weight loss
16:02protocols — you can create these five
16:04protocols , you can create just one
16:06protocol , and you can adapt your
16:08structure . Below , I'll also leave a
16:10guarantee that converts very well , but
16:11there are a few more details I want you
16:13to pay attention to . The price
16:15difference between my larger protocol
Estratégia de preço e conversão
16:17and my smaller protocol is minimal ,
16:20it's only R $ 12 . So this greatly helps
16:22with conversion potential . What I want
16:25you to understand is this : for those
16:27who run quizzes on the internet today ,
16:29and I , being an extremely experienced
16:30person , see that most people , first ,
16:32don't create a quiz that connects with
16:34the pain point or problem ; they create
16:35a system with random , meaningless
16:37questions , and in the offer part , they
16:39fail to generate desire in the client
16:41for them to actually enter the protocol
16:42. Here you can see that it's very clear
16:46: a minimal difference of R $ 12 is
16:48very little compared to what the
16:50potential customer will receive . It's
16:52five complete protocols for only R $ 12
16:55more . This greatly increases our
16:57conversion rate . And once your project
17:00is already running , you can monitor and
17:02test it to understand which one is
17:03having more success , whether it is the
17:05larger protocol or the smaller protocol
17:07. But I can tell you , in our tests , in
17:10our operation , the one that's giving us
17:12the highest conversion rate , above 70 % ,
17:14is always the larger protocol , because
17:16the price difference is minimal . And
17:18there's another specific point we
17:20include here to further increase
17:22conversion . Think about it : if the
17:25customer enters this page and decides
17:27to simply buy the smaller protocol , R $
17:2917 , when they come to this final step
17:31here , basically where they click on the
Upsell para aumentar as vendas
17:34first option , if they want the first
17:36option , we'll add a second step , which
17:38is a popup . This popup will generate a
17:41discount on the main protocol . So here
17:44it will appear , wait , are you sure ? The
17:47step-by-step trust protocol solves your
17:49dog's main standard problem . But almost
17:51every dog has more than one problem .
17:54Today it's anxiety . In two months ,
17:55barking in the street appears , and then
17:57you start from scratch . On this screen ,
18:00we're going to generate a discount and
18:02convince our client to buy the larger
18:03protocol because the price difference
18:05is even smaller . The price difference
18:08here is from R $ 17 to R $ 22 , that is ,
18:11only R $ 5 more for him to get our
18:13standard protocol . This makes for an
18:16even more incredible conversion . Now ,
18:18at the final stage , our client will
Checkout e integração do pagamento
18:20click the button : " Yes , I want all five
18:22protocols . " And he comes to the payment
18:26part . So here he will enter his data ,
18:28as I'll show you . I've entered all my
18:32data here . I'll press the button to
18:34generate Pix . And here the QR code will
18:36appear , where he will be making the
18:37payment and receiving our deliverable .
18:41So , at this stage , if you still don't
18:42know how to connect the Syncpay payment
18:44method with the product you're offering
18:46, I'll also leave a second video here
18:48in the card where I teach you how to do
18:50this process , but it's very simple . So ,
18:54here in the cloud , after we've built
18:56the product , the second step is to send
18:58this prompt that I sent to them , so
19:00they can integrate directly with
19:02Syncpay . Since 5Pay is completely
19:05optimized , anyone , without
19:06understanding programming languages or
19:08anything , can do the integration . In
19:11the video , I'll explain it step by step
19:13, but to summarize , you'll click the
19:15API button here and you'll be able to
19:17get the API keys to link within your
19:19prompt and integrate with your payment
19:21method . Generating the API key is very
19:24simple ; you can simply copy it here .
19:26And there's another detail here : in
19:28SNCP you can use the web hook . The
19:30webhook is extremely important because
19:31it allows you to scale your sales in an
19:33even more significant way . Once again ,
19:35in this video I explain how to do the
19:36integration . It's very simple and you
19:38can start selling right now . So , to
19:41wrap things up , don't forget to
Resultados finais e encerramento
19:42subscribe to the channel and open your
19:44SNPay account . The process is very easy
19:46. You can see that today alone we've
19:48already sold R $ 448 with this offer ,
19:50running 100 % organically . The CPI link
19:53is in the description . You can start
19:55generating sales now with the lowest
19:57market rate in Brazil and with the best
19:59security and optimization platform that
20:01an infoproduct creator deserves . See
20:04you in the next video .