Full transcript
Introduction
0:00No one is capable of offering you a
0:02reason for being . It is inside you ,
0:04just waiting to be discovered . On one
0:06side , there is the hedonistic camp that
0:08says , " We want happiness here and now ,
0:10and never mind the meaning because
0:12we’re all going to die anyway . " And
0:14on the other side , there are those who
0:15say , " No , no , the long term , the
0:17mission . " And the answer , once again ,
0:18is that it’s both . How do you know
0:20when it's time to give up ? And some
0:23have this false idea that perseverance
0:25and what shapes us is never giving up .
0:28That's stupid . It’s exactly as stupid
0:31as saying you should give up as soon as
0:33things get difficult . In both cases ,
0:35it’s the wrong approach . My criterion
0:37is really simple . Is the sacrifice
0:40worth it ? If the sacrifice is worth it
0:43because there is a greater goal you are
0:45seeking to reach , a bigger reason — not
0:47even a goal , but a deeper reason you
0:49are aiming for . Then you had better
0:52show some perseverance and keep moving
0:53forward . In today's voiceover , Simon
PDF complémentaire
0:58Sinek explains to us , with
0:59disconcerting precision , the difference
1:01between exhausting yourself for a goal
1:03or a dream that has lost its flavor ,
1:05and persevering for a mission that
1:07transcends us , that serves a cause much
1:09greater than ourselves , and for which
1:11we would be right to keep striving to
1:13make a reality . And to help you find
1:15your mission , your reason for being , in
1:18case you feel lost right now , I have
1:19prepared a field manual associated with
1:21this video with a writing workshop to
1:23finally put your finger on your life's
1:25mission . This document is free and you
1:28can download it by clicking on the
1:29first link in the description or the
1:31pinned comment . With that , enjoy the
La crise de sens qui ronge notre époque
1:34video . Do you think we are going
1:50through a real crisis of meaning right
1:51now ? Honestly , I think it's obvious . I
1:55even find the fact that my profession
1:56exists to be embarrassing . No one
1:58should need what I do . Yes , I think
2:00that in general , people recognize it .
2:03You can't claim it's unprecedented , but
2:04today people are more open to saying ,
2:06to talking about what they are missing
2:08and what they desire . That said , what
2:10is certain is that we have seen the
2:12world of work change over the last few
2:14decades . We have all seen church
2:16attendance collapse over the last few
2:18decades . We have also seen a rise in
2:22rates of loneliness , anxiety ,
2:24depression , and then there has been
2:26this explosion of events like spiritual
2:28retreats , quests for meaning , and so on
2:30. But so yes , yes , I think it's safe to
2:33say that yes , yes , that is the case .
2:36What are the areas that have
2:38disappeared ? You mentioned work , church
2:40, community . Do you mean that these are
2:43things that 50 years ago , 100 years ago
2:44, were much more present than they are
2:46today ? Well , what we notice is that
2:49before , people found meaning in their
2:52lives at church . But there were also
2:55bowling clubs and , you know ,
2:57extracurricular activities where people
3:00built their circle of friends . People
3:03socialized with their neighbors , and
3:05work was just the place where you went
3:07to earn a living . Work was not intended
3:10to be the core of our entire existence .
3:12And as all of that faded away , we put
3:14more and more pressure on work to
3:16replace everything else . So , today ,
3:18people expect their work to give them
3:20meaning , a sense of belonging , and a
3:23social life . And today , we even add
3:25that the job must be in line with their
3:27political views . And so , for better or
3:29for worse , there is huge pressure on
3:31the world of work and on leaders to
3:33manage to offer all of that . And people
3:36leave their jobs because they don't get
3:38those things . But in the past , that
3:41simply didn't exist . And I think we are
3:44doing exactly the same thing in our
3:46relationships . There is a correlation ,
3:48which is that before , you had your
3:50friends , you had your wife or your
3:52girlfriend , your boyfriend , and you
3:54didn't expect your partner , your
3:55romantic partner , to provide you with
3:57absolutely everything . My pillar , be my
4:01best friend , be my lover , be , you know ,
4:03my balance , or all of that at once . And
4:06yet today , we demand of a single person
Quand le travail doit tout remplacer
4:08that they be everything we need , and
4:10with disproportionate pressure , just
4:12like on our work , to provide us with
4:15absolutely everything , too , and so we
4:17doom them both to fail . So I think all
4:20these strange mixtures contribute to
4:23this feeling of being lost and
4:24searching . How do people who have lost
4:28fulfillment in their " why " manage this
4:31transition ? Very simple , it was never
4:33their true " why " to begin with . People
4:35confuse their goals with their reason
4:37for being . And it happens all the time .
4:39We see it all the time in company
4:41visions . Being the best , that's not a
4:43vision , it's a goal . And measured by
4:45what criteria , by the way ? Ones you set
4:47yourself . And you know , we see this
5:00very often among those who succeed at
5:01the highest level . So , let's take some
Objectif vs Raison d'être
5:03extreme examples , okay ? Olympic
5:05athletes are just an extreme example .
5:07They are very goal-oriented and they
5:10confuse their goal with their purpose .
5:13My goal is to win the Olympic Games . I
5:15love the way they say it . There is no
5:17medal for winning " the Games , " but
5:18that's how they all talk . I am going to
5:20win the Olympics . And their entire
5:23existence is totally organized around
5:26that goal . Every relationship : are you
5:28useful to me ? Every sacrifice . I missed
5:31family parties , I missed birthdays , I
5:33missed all that because I am
5:35disciplined . And let's assume they
5:37succeed , let's grant them the victory .
5:39They win the Olympic gold medal and
5:41then afterwards they get older , they
5:42stop competing , their body is broken ,
5:44whatever . And now what ? And now what ?
5:49You know , Andre Agassi becomes the most
5:50legendary tennis player of all time .
5:52What happened right after he retired ?
5:55Depression . Michael Phelps becomes the
5:56most decorated Olympic swimmer of all
5:58time . What happens right after he
5:59retires ? Depression . We confuse goal
6:03and purpose . A goal is one of the ways ,
6:06even if it is extreme , one of the ways
6:09by which we seek to advance our purpose
6:11. But a purpose , that is immutable . A
6:15purpose never changes . Your purpose is
6:18completely formed when you reach your
6:20mid to late teens . Who you are is
6:22totally formed by the end of your teens
6:25and the rest of your existence consists
6:27of finding how to embody that cause .
6:36It's very common , especially among
6:38those who succeed , that they confuse
6:40their work with their purpose , with
6:42their identity . We see these brilliant
6:45people who are literally afraid of not
6:47working because they ask themselves ,
6:49who will I become if I no longer do
6:51this ? But they have forgotten that what
6:53they do is just one of the ways to
6:55bring their purpose to life . So my why ,
6:58my purpose , is not to write books . My
7:02why is not to reach a goal or to have a
7:04successful talk over which I have no
7:06control . My purpose is to inspire
7:08people to do what inspires them . That's
7:11why I get up in the morning and it's
7:13permanent . for the rest of my life
7:14until I die . Now , what are the
7:19opportunities for me to do that ? Some
7:21are big , some are small , some are risky
7:22, others are not . And I can have goals
7:25that motivate me along the way . But if
7:28I choose a goal just for the money or
7:30just for the achievement or whatever ,
7:32chances are the stress will be much
7:33greater than the reward because it
Pourquoi le dépression touche même les champions
7:35doesn't fuel my purpose . And so the
7:38process to reveal your purpose is a
7:40very rational process . Everyone is
7:42capable of experiencing it . and anyone
7:44can do it . Personally , I discovered my
7:47purpose during a period of crisis . I
7:49had lost my passion for my work . I had
7:52a small business and I didn't want to
7:53go to work anymore . I had completely
7:55checked out and I was terribly ashamed
7:57because on the surface , everything
7:59looked fine . I mean , I had my own
8:01business , I had good clients , like , " Oh
8:03, Simon doesn't want to go to work , you
8:05know . " So , I kept it all to myself ,
8:07which is a stupid thing to do . It turns
8:12out that when you are in a dark place
8:14and you don't tell anyone , it gets even
8:15darker . And it didn't change until the
8:19day a friend confronted me by saying , "
8:21Something's wrong and you're not
8:22telling me . " So , I confessed everything
8:25and it took a huge weight off my
8:27shoulders because now I no longer felt
8:29alone in my struggle . That's what
8:31happened to me because when you're lost
8:32and you keep it to yourself , you stay
8:34lost . And it's just that we are human
8:37beings . We need each other . And so when
8:39you're lost and you simply tell someone
8:41" I am lost " and they are willing to
8:43just accompany you so you're no longer
8:45alone , even if the path remains yours .
8:49After that , your energy , your focus ,
8:52the clarity you get , all of that
8:54increases exponentially . And that's
8:57what happened to me . And now , I finally
8:59had the energy to find the problem and
9:01rediscover a meaning to my life . So , I
9:03put my finger on this discovery , this
9:05thing we call the why , and more
9:07importantly than finding my own . I
9:09understood how to help others find
9:10theirs . so I started by helping my
9:15friends and my friends asked me to help
9:17their own friends and very quickly ,
9:19people wanted to hear me talk about it ,
9:21then I had the opportunity to write
9:22about it . So , there is a whole process
9:24to finding your why , and I am proud to
9:26contribute to it . I am proud to
9:28contribute to helping people find their
9:30why . It completely changed my life .
9:46Does that mean that going through a
Comment Simon Sinek a-t-il trouvé son pourquoi
9:50catastrophe or a very dark moment is ,
9:53in retrospect , a gift in a way ?
9:56Everyone I've spoken to who learned an
9:58important lesson from a catastrophe or
10:00a difficult moment is secretly grateful
10:02for it . No one hopes to go through
10:03something like that again . It's
10:04horrible , but we are glad it happened .
10:09I believe there are always lessons to
10:10be learned from everything that goes
10:11wrong in our lives . And the real
10:14question is , are we willing to learn
10:16those lessons ? And for those who are ,
10:19for those who are simply going through
10:20a horrible ordeal . And by the way ,
10:22everything is relative . A simple
10:23breakup can be enough . It doesn't have
10:26to be something that the world judges
10:27as catastrophic . Something like , you
10:29know , finding yourself out of a job . I
10:31mean anything that puts us to the test
10:33emotionally . The question we have to
10:35ask ourselves is , what is this teaching
10:37me ? And part of that is responsibility ,
10:40you know . And I believe that if we want
10:43to talk about finding our purpose , we
10:46must start by taking responsibility for
10:49our lives . And what I mean by that is
10:53that no one can offer you a purpose . It
10:56is inside you and it is just waiting to
10:58be discovered . But at the same time ,
11:00for everything that happens to us in
11:01life , we must ask , " Okay , to what
11:03extent did I contribute to this ? " How
11:05am I responding to this ? How can I make
11:07this bad situation a little better ?
11:08What did I do to make this situation
11:10happen ? And if it was just bad luck , we
11:13can all easily slip into a victim
11:16mentality . And that has its purpose . If
11:19something bad happens , it feels good to
11:21think the whole world hates us , but at
11:23some point , we must take responsibility
11:26for the life we lead now . We cannot
11:28change anything about the past . But
Pourquoi les crises sont des cadeaux
11:31what we can do is be fully present and
11:33say , " Well , if this happened , how can I
11:35grow from it ? " And that is exactly what
11:39responsibility is . That is what it is .
11:41>> What distinguishes people who go
11:43through a difficult experience and
11:45learn from it ? Those who in hindsight
11:47say " I don't want to go through that
11:49again , but I'm glad it happened " from
11:51those who go through a difficult trial
11:53without any growth happening afterwards
11:55. I really believe it's the fact of
11:57having people by our side so we don't
11:58feel alone while we go through it . I
12:00have already talked about this in the
12:02past . You know , the mistake we make
12:04between friends is imagining that we
12:06have to fix things or give advice to
12:08people going through something . You
12:11know , someone is going through
12:12something horrible , a breakup , they got
12:14fired , whatever , something that went
12:16horribly wrong and we , with lots of
12:18good intentions , say " Oh , you should do
12:20this " or " Why don't you look for that ? "
12:23You just have to do this . You know , a
Bonheur vs Mission ?
12:27friend of mine who had a job at a
12:29company for almost his whole career got
12:32fired overnight and he hadn't seen it
12:34coming . And he fell into a deep
12:36depression . And most of the advice he
12:39received was " Well , just find another
12:41job " or " You know , success is the best
12:43revenge , you'll show them . " And uh uh
12:46and that advice came from good
12:48intentions , but it wasn't what he
12:51needed at all . He needed someone who
12:53was okay with sitting in the mud with
12:55him . And by pure chance , I was the
12:58first friend to come see him and say "
13:00Man , that must really hurt . " That's all
13:05I said to him , just that . It must
13:08really hurt . It's , it's really hard .
13:11And he said " Yeah . " And I told him , "
13:13Don't stress yourself out about finding
13:15a job . " " Sit down and take a breath . " I
13:17mean , " Yes , at some point , you'll have
13:19to , but not today . " " Take the time to
13:21grieve . " And just hearing that it's
13:30okay to feel something instead of
13:32action , action , action , action , which
13:34is our default reflex , especially in
13:35the United States and the West , " if
13:37you're not doing something , you're a
13:39failure , " you know . And all it takes is
13:42one friend to say to you : " I'm going to
13:44sit in the mud with you . " There is a
14:00paradox in being human . This is where
14:03Maslow and his pyramid of needs come in
14:04. Maslow was wrong . Maslow's pyramid ,
14:07you know , at the base of the triangle ,
14:10we find food and shelter . We first need
14:13to eat and find shelter . The third
14:15level is relationships , and at the very
14:16top of the pyramid , we have
14:18self-actualization . Except he's wrong ,
14:20because Maslow made the classic mistake
14:22of forgetting that there's a paradox in
14:24being a human being , a paradox present
14:26at every moment , every day : that we are
14:28both individuals and members of a group
14:30. Every day , we find ourselves facing
14:34choices , small or large , and we ask
14:35ourselves : do I put myself first by
14:37sacrificing the group , or do I put the
14:39group first by sacrificing myself ? And
14:41we will always be able to debate what
14:43should be done . The answer is that you
14:44are right in both cases and you are
14:45wrong in both cases . It's a paradox
14:47because we have to be ourselves and
14:50pursue our own reason for being . But we
14:53are also supposed to be social animals
14:54that contribute to society , to family ,
14:56to the team we are part of . And that is
14:58precisely where Maslow was wrong . He
15:00saw us as individuals . And it's true ,
15:03as an isolated individual on a desert
15:05island , yes , food and shelter take
15:07priority . You know , relationships ,
15:09we'll see about that later . But imagine
15:12living your whole life just to fulfill
15:14yourself . What loneliness ! Compared to
15:16a shared achievement , I have never
15:18heard of someone who committed suicide
15:20because they were hungry , but I have
15:22heard a lot about people who committed
15:24suicide because they were lonely . So
15:27that means that relationships as
15:28members of a group count as much as
15:30food and shelter if we consider
15:31ourselves as members of a group and not
15:33just as individuals . And deep down ,
15:35it's both . It's not a debate like " Do I
15:38put happiness before mission or mission
15:40before happiness ? " The answer is that
15:43it's both . And it creates this
15:49situation that is sometimes downright
15:52conflicting , but there are entire
15:53communities at both extremes . On one
15:56side , there is the hedonistic camp that
15:58says " We want happiness here and now ,
15:59and never mind the meaning because
La métaphore de la pelote emmêlée
16:01anyway , we're all going to die . " And on
16:03the other side , there are those who say
16:05" No , no , the long term , the mission . "
16:07And the answer , once again , is that
16:08it's both . And I think that's where
16:11we've gone wrong , and continue to do so
16:13in our lives . We've built binary ways
16:16of thinking , then we choose just one ,
16:18when in reality it's both . Sometimes it
16:25will be balanced , sometimes it will be
16:27unbalanced . And that leads to a second
16:29question , which is how do you know when
16:31you should quit ? And some have this
16:34false idea that perseverance , and what
16:36shapes us , is when we never give up .
16:39That's stupid . It's just as stupid as
16:42saying you should quit as soon as
16:44things get difficult . In both cases ,
16:46it's the wrong approach . My criteria is
16:48really simple . Is the sacrifice worth
16:51it ? If the sacrifice is worth it
16:53because there is a greater goal you are
16:56trying to reach , a bigger reason — not
16:57even a goal , a deeper reason — that you
17:00are aiming for . Then you had better
17:03show some perseverance and keep going .
17:05But if it's simply not worth it anymore
17:07, if you no longer feel like you're
17:08contributing to something bigger than
17:10yourself , then it's time to move on . If
17:21there is one thing everyone agrees on
17:22regarding emotions , it's that they are
17:24chaotic . Sometimes , they trigger at the
17:27wrong time for the wrong reasons .
17:28Sometimes , we feel an emotion that
17:30doesn't really fit the situation .
17:32Sometimes , we do too much . Sometimes ,
17:33we don't do enough . Sometimes , it's
17:35several emotions at the same time .
17:36Human beings are a mess . And that is
17:39also what makes life fun . It's as if we
17:42were given a big tangled ball of yarn
17:43and told , " There you go , your mission
17:45in life is to do your best to untangle
17:47all of this . " And there are those who
17:49go through life just letting it unravel
17:51. They walk around with the ball in
17:53their hands and say , " I don't even know
17:55where to start . It's too difficult ,
17:57it's an impossible knot . It's a real
17:59mess , it's unusable . " And then there
Que faire lorsqu'on es paralysé ?
18:02are those who say , " Well , okay , it's a
18:05huge mess , but I'm going to start
18:07somewhere . " That end there looks
18:09promising . Ah , missed it . I'll try
18:12another way . And they spend their lives
18:14trying to untangle that ball . And as
18:15soon as you manage to loosen a tiny
18:17little bit , not only does it give you
18:19confidence to go further , but you
18:20become a source of inspiration for your
18:22friend . Wow ! You are truly a different
18:24version of the person I met years ago .
18:26Yeah , that's because I'm busy working
18:27on this tangled mess of a ball of yarn .
18:29And I can help you with yours if you
18:31want . It's surely not like mine , but I
18:32can show you what I do and maybe it'll
18:34work for you too . What would you say to
18:48someone who feels paralyzed by the fear
18:50of moving forward , who lacks confidence
18:52in their decision-making , who doesn't
18:53know if things will turn out well and
18:55is afraid to commit , who doesn't have
18:57that level of conviction they would
18:59need to really get moving ? Go help
19:02someone else who is paralyzed by the
19:03same fear . Don't worry , it's going to
19:05be okay . Just go help someone else who
19:08is struggling with the same thing , or
19:09nearly the same . And I'm not talking
19:12about creating some sort of
19:13self-sustaining victimhood circle . You
19:15see what I mean ? Let's not confuse
19:17helping someone with complaining just
19:20to feel better temporarily . We do that
19:22all the time , you know . We create these
19:24little echo chambers where we all
19:25reassure each other by comforting one
19:27another . Like , " Yeah , we don't care
19:29anyway , it's their fault . " No , no , not
19:31at all . That's not what we're talking
19:32about . No. It's really about helping
19:34someone get out of a rut . And the
19:37simplest way to do that , though it is
19:41also difficult , is to admit that you're
19:44struggling too . Not so someone comes to
19:48help you , but just to create a space
19:51where someone else can say " Me too ! " So
L'aveu qui change tout
20:00I challenge people to find the courage
20:03to tell one of their friends , " I'm
20:06struggling . " I'm stuck , I'm confused ,
20:11I'm lost , I don't know what I want to
20:14do . And if they start trying to fix you
20:17, reply , " I don't need you to fix me .
20:19What I need is for you to just listen
20:21to me . " And I guarantee you , whether
20:24it's that person or another friend ,
20:26someone will say , " Me too . " And now ,
20:30you have a project . Now , you have the
20:33opportunity to be useful . Why don't we
20:37go through this together ? Let me do
20:38everything I can to support you , to
20:40help you get through this and find what
20:42you're looking for , and you'll find
20:43yourselves reading books , listening to
20:45podcasts , reading articles , not for
20:46yourselves . You'll find yourselves
20:48doing it for someone else . And that is
20:50the most fulfilling thing you can do .
20:52An act of service .