유료강의 듣지마세요. 쿠팡로켓그로스 소싱부터 1688사입까지 직접 보여드림 (26년 최신판)

0:00If you are watching this video , you are truly lucky . I am here to teach you the precise methods for sourcing , planning , and selling . I achieved 3 billion won in sales last year . My analysis focuses on [ specific factors ] . For those of you who aren't selling anything , or those who have no idea what the problem is , I

0:13will show you the essential setup for registering " Hobang " products — methods you absolutely must configure — and how to significantly boost exposure through setup alone . Many sellers think at this point , " Is this really selling ? " I input just a single product photo into the AI , and with a single click , a full

0:23detail page of over ten pages is generated . We will take some time to summarize the basic concepts of advertising , covering everything from thumbnails to detail pages . If you follow this video exactly , you can sell products that generate real profit , not just generic kitchenware , in this YouTube market where fakes are rampant .

0:38I intend to teach you the precise method for selling this oil spray in more detail and precision than any other video . You probably came here thinking , " Oil sprays all look similar ; how can I sell this well ? Can I also find a product with a high conversion rate ? " Today , I am revealing for the

0:55first time the product direction I actually planned . Yes . Hello . This is Money Captain . Today , I really want to go over some crucial points regarding online sales . Is it possible for those just starting out to achieve 100 million won in sales ? It is entirely

1:16possible . I have shown you how my students have made significant profits with just a single product . However , for sellers just beginning out of necessity , it is realistically a bit difficult . This is because they lack capital . I did not approach it that way from the start . I set my online sales method differently from the beginning .

1:30Everyone , instead of trying to sell 100 million won worth of a single product , try making just 1 million won in net profit from it . For example , imagine you have created a structure where you can earn a net profit of 1 million won from a single fan . If you replicate that structure exactly one more time ,

1:44it becomes 2 million won ; one more time , 3 million won ; and if you scale it up , it becomes 10 million won or 100 million won . Approaching it this way is much more efficient and allows for explosive growth . Ah , for those of you who watch until the end , I am sharing a

1:57Rocket Cross practical e-book worth 100,000 won , so please make sure to watch until the end . Everyone , why did I choose oil spray ? First , to sell , you need to know how to analyze whether a specific keyword sells well . There is a site I use for this analysis ; if you search for " Seller Life " on Google ,

2:15CelloComs Seller Life appears . Sign up , click on Seller Life , and then click on " Page 1 Product Analysis " under " Coupang Market Analysis Keyword Analysis " on the left . Next , search for the keyword you intend to sell here . I searched for " oil spray . " When you search for oil spray , this program

2:33accurately analyzes whether or not you should sell it . If you look at this data , the search volume for " Mon-Geum " was 8,800 in April 2023 and 7,900 in May , maintaining a steady level . It continued to stay around 9,000 searches in 2024 , and the search volume rose to 23,900 in August 2024. Then , it

2:50maintained around 13,000 searches in 2025 and has recently been maintaining up to 6,300 . The point is that we need to find keywords like this that maintain over 5,000 searches for more than three years . Did you take note of that ? Let's move on . So , why did I only look at first-page product analysis

3:10when doing keyword analysis ? Where are all the best-selling products on Coupang ? Yes , that's right . They are on page 1. We need to benchmark the best-selling products . Therefore , there is no need to look at pages 2 or 3. Those of you who have learned from me and those watching this video , please

3:25make sure to just look at page 1 and move on . Remember I told you earlier to look for keywords that generate over 5,000 a month and maintain that level for more than three years ? But can you really sell well on Coupang just by looking at that ? No. Right now , I am going to reveal the know-how on how I

3:39was able to hit 300 million won in monthly sales with a single product . Look , do you see these products here ? You can see products ranked from 1st to 20th , and it says " 1st Place Product Conversion Rate . " That conversion rate is 13 % . Have you ever heard the term " conversion rate " ? A conversion rate

3:56means that if 100 people visit your store and one makes a purchase , that is 1 % . The product we just saw had a conversion rate of 13 % , right ? That means that out of 100 visitors , 13 people bought that product . 13 people buying out of 100 is truly unbelievable . We have just found a keyword that is

4:13completely unbelievable . But it’s not just this one ; if you look now , most of the products ranked 3rd , 5th , 6th , 7th , and 10th have conversion rates exceeding 10 % . We have found a blockbuster keyword . From this , we can deduce two things : keywords that consistently maintain a monthly search

4:32volume of 5 or more , and keywords where top-ranking sellers have conversion rates exceeding 10 % . That is the keyword we need to find . Most people sell these ordinary oil sprays . They sell truly common products — clear glass bottles with a single dispersion nozzle attached . However , I do not sell that . What I sell is a product that

4:49solves customer inconveniences . For example , those who have used existing products will know this . When you press the button , the oil doesn't spray in stages ; instead , it gets pushed to one side . As a result , the oil pools on one side of the pan , and the food doesn't stay in place properly . That is where I

5:03identify my selling point . I identify differentiation points that customers can immediately understand , such as " To Meet's mist spray , " " uniform spray across the entire pan , " or " air fryer-specific spray . " So , where do you find these differentiation points ? Please follow along with the screen . Okay , first , search for the keywords

5:21you want to sell on Coupanging . As you can see here , the rankings are sorted as 1st , 2nd , 3rd , 4th , 5th , and so on . Since the 1st place product sells well , let's analyze the number one product . How do I analyze it ? I'll go into the reviews . You see the star ratings here ,

5:34right ? If you click on that , you'll be taken directly to the reviews . In the top right corner , there is a " All Star Ratings " option . If you click on " All Star Ratings , " you can view reviews from the best to the worst , but I focus my analysis on the negative ones . If

5:48you click here , all the negative reviews will appear one by one . Then , copy these into Excel or Notepad . First , delivered a product that wasn't new . Second , it's exactly the same . There is moisture in the nozzle . It doesn't look like a new product , does it ? Third , it

6:05gets soaked with oil . Fourth , it clogs when you pump it . Fifth , whether it's mold or grime — anyway , it means it's dirty . Dirty . Okay , looking at the first review , they dislike things being dirty . The second one looks like someone else has used it . I suppose that's dirty too , right ? The third one

6:19says it gets soaked with oil . They want the oil to be clean . And the fourth one says it clogs when pumped . They want it to keep coming out like new , no matter when they use it . And finally , they really hate things being dirty . I've only covered five so far , right ? To

6:31properly launch a single product , you need to analyze thousands of reviews — not just the number one one , but the second , third , fourth , and fifth ones as well . But in the past , we had to analyze these thousands one by one . When would we ever analyze thousands of them ? So , I'm going to share a great

6:45tip before we go . My subscribers and the viewers watching this need to sell smartly . So , I'm going to introduce another program . It's Seller Life , which I used earlier . On the left side of Seller Life , you'll see " Product Sourcing , " and below that , " Seller Review . " Go in there and copy the URL

7:03of the product I came across earlier . Paste it here and press Enter . Did you just see that ? We finished with a single click what would have taken us an hour or two . You can even see exactly how many reviews were generated each day . If you sort by lowest , all the low-ranking ones appear , and if you

7:21sort by highest , all the high-ranking ones appear . Here , we will identify our product's selling points from the low-ranking reviews and its strengths from the high-ranking reviews . You say you don't quite understand what I'm saying ? Then let me show you an easier way to summarize this using AI . First , if you click " Download Excel , " all the

7:38review content is saved into a single Excel file like this . Thousands of reviews are saved in about 10 seconds . Then , you just need to insert this Excel file into GPT and ask it to summarize . Let me show you . Access GPT , insert the Excel file you just downloaded , and ask , " Analyze these

7:52reviews and summarize the top five strengths of the high-ranking reviews and the top five weaknesses of the low-ranking reviews . " Then , GPT will analyze the top five strengths of the high-ranking reviews and the top five weaknesses of the low-ranking reviews in this manner . All we need to do here is highlight the top five reviews as

8:09our product's strengths and include them on the detail page , and for the bottom five reviews , simply state that this is an improved version . That is it . With all this effort , it's impossible for it not to sell . This is a total cheat sheet . And most importantly , you must use the exact phrases customers

8:26frequently use on the detail page . For example , if a review says , " It comes up too much when I click once , " and this phrase is repeated , the first line of the detail page should go like this : " Did too much oil come out after just one spray ? " This single sentence

8:38changes your conversion rate . Customers will feel that it is directly telling their story . For instance , people on diets are very sensitive to oil . If too much is sprayed at once , they can't manage their calories , so that is where the focus shifts to " calorie control " and " oil spray . " However , housewife

8:53customers are different . They want the oil to spread evenly across the entire pen . So , the focus shifts to " fine spray that spreads widely with a single application . " Even for the same product , the sales method changes completely depending on the target audience . While others worry about how to bring in products that are arguably identical at

9:09a lower price , I look first at what inconveniences customers face . This is truly the most important factor , but people don't do it . That is why products don't sell . This is because the market is bound to become saturated in the future . Therefore , to survive then , it's not about price ; there must

9:24be a reason for customers to buy . For example , the products currently sold in the market all look similar . So , as latecomers , how do we bring in cleaning products ? I believe we must make them look different on the first screen at all costs . For instance , if there are many standard nozzle products , we look

9:39for mist spray nozzle products . And if we put " Mist Spray Nozzle " in the product name , customers will immediately realize , " Ah , this product is different . " This small detail creates a huge difference in click-through rates . Now , let me give you a great tip here . There is one metric that I consider truly the most

9:54important . Do you remember the two metrics I mentioned earlier ? Actually , there is one more metric that is even more important than those two . What is it ? It is a metric provided by Coupang that tells you just how much customers want this product . Let me show you in person . The metrics I am about to show

10:12you are not just intuition , but official metrics provided by Coupang . You cannot fail just by looking at these . Let's search for keywords on Coupang and take a look at the # 1 product we saw earlier . Click on the product . Copy the product URL and access Coupang Wing . Once you access Coupang Wing , you will see options for

10:28Product Management , Product Registration , and Catalog Matching . Enter the URL here and click Search . Do you see it here ? The view count appears . Do you remember the two metrics I mentioned earlier ? While those two metrics are important , the most critical factor is the view count provided by Coupang shown here . Even if

10:45the monthly search volume is high , if the view count is low , it means people on Coupang do not want that product ; therefore , the view count displayed here is the most important metric . Even if the search volume exceeds 5,000 and the conversion rate is over 10 % , if there are no views , it is best to just

11:00give up on that product . Just as I showed you , you need to look at the view counts for each product from # 1 to # 10 one by one . After watching , you can determine whether or not you should sell the product by looking at the view counts . It is fine to manually click on

11:14each product one by one on Coupang to check the view counts . However , those of you who have come to me need to be a bit smarter . So , I will introduce a tool that allows you to view this information all at once . It is Seller Life , which we saw earlier ; there is a

11:27" Page 1 Product Analysis " section here , right ? If you search there , you can see the view counts for all the best-selling products from 1st to 20th place . Then , all we have to do is choose from there . Even though all this information is disclosed , those who fail don't even look at this and insist

11:43on doing things their own way . That is why they fail . You must look at the data to find products . The key to selling a single product is whether your product solves the customer's problem . Only then can you move beyond price competition and focus on branding . It means you can elevate your brand .

11:59Ultimately , I don't think I can cover how to find such products in this video . So , I have prepared a special lecture for subscribers , worth 100,000 won , along with electronics . I am only sharing this with those who join the group chat , so please check the pinned comment on the video and make sure to

12:14attend . Thank you for watching until the end . Are there any of you who have uploaded products to Coupang but they aren't showing up in search results , and only barely get exposure when you turn on ads ? Are you spending 50,000 or 100,000 won a day on ads but not selling a single item , and having no

12:25idea what the problem is ? Let me tell you exactly . It’s not an ad issue ; the product registration was done incorrectly from the start . Why ? Because if you don't follow my instructions exactly , Coupang won't be able to properly understand your product . Don't just focus on Coupang all the time ; I will show you the

12:37Coupang product registration method — which you must set up before turning on ads — from start to finish , so please watch the screen and follow along exactly . I will cover everything , from brand input , product name , category , search filters , tags , and detail pages to verification after registration , all of which have changed as of 2026.

12:50Alright , let's get started right now . When you click on Product Management on Coupang and go into Product Registration , there is something that confuses beginners . If you see this " Catalog Matching , " do not click it for now . If you look around , it says things like this is advantageous for increasing your product's search

13:09exposure and ranking , but if a beginner messes with this , it will only give you a headache and potentially lead to hair loss . Because it operates on an " Item Winner " structure , if you enter the wrong way instead of properly , you won't be growing your own product ; instead , you'll end up fighting a

13:20battle of 100 or 10 cents on a playing field set by others . Therefore , please only use Catalog Matching for reference regarding views and categories . Product registration is based on direct entry . I will show you the criteria right now , so please follow along exactly . First , there are items you need to prepare

13:35before registering a product . You must have a product name , a main image , additional images , a detail page , and keyword candidates . What happens if you try to register a product without these ? You'll get stuck along the way , so you'll end up entering things haphazardly and editing them later . However , Coupang does not like product

13:53name modifications . If you keep changing the product name and other things over and over , the product won't have enough time to learn stably when the ads start running . Therefore , unlike Naver , where you register and continuously edit , the most important thing on Coupang is to register correctly from the very beginning . Today , we will go through the

14:11step-by-step process of what to prepare before registration and what to fill out on the registration screen . First , the most important thing in product registration is the product name . It is the most critical element . The most common mistake beginners make is thinking that including many keywords is better . That is not the case .

14:28Beginners often make product names unnecessarily long , so Coupang doesn't know exactly what the product is . There is a formula for creating accurate , data-driven product names . Please memorize this exactly . You just need to provide the brand name , modifier , main keyword , and then sub-keyword 1 and sub-keyword 2 in that order . These five

14:46elements are sufficient for a product name . Also , please , do not add things like " free shipping , " " buy one get one free , " special characters , or strange stuff . Please do not repeat the same words or include the company name . Coupang may issue a recommendation to modify the product name , and in severe

15:02cases , sales could even be suspended . Please keep this in mind . So , where do you find keywords ? You can find them within Coupang itself . For example , if I were selling umbrellas , I would type " umbrella " here . Then , keywords like " long umbrella , " " 3 - fold automatic

15:16umbrella , " " sturdy umbrella , " " front door umbrella street , " " folding , " " elementary school umbrella , " " mini umbrella , " and " large umbrella " would appear in the auto-suggestions . From these suggested keywords , you need to select only the ones that match your product . Let me

15:28actually demonstrate this . Let's say the product I intend to sell is a folding umbrella . Let's assume this is the actual product I am selling . So , here on Coupang , there is this folding umbrella , right ? Can I use " sturdy " ? I suppose I can . Mine is sturdy , after all . A sturdy folding umbrella . Also , "

15:43elementary school . " Elementary school students might use it . If I sell a folding umbrella , would " large " be appropriate or not ? Probably not . Also , the folding umbrella I am selling has an auto-suggestion feature . Then I could add it automatically . But what if I am selling a folding umbrella , and "

15:56long umbrella " is listed in the menu ? Should I add " long " ? No , you cannot . The moment you insert irrelevant keywords just to get more exposure , your ads keep getting shown to people who have no intention of buying . You keep getting clicks , but no payments are being made . Then , when you run ads

16:09later , your advertising costs will just keep draining away , right ? Yes . You absolutely must not do this . Let me demonstrate how to make one . Remember I told you to put the brand name in first ? For example , " Money Captain " with the modifier " Sturdy Folding Umbrella " as the main keyword , and " Automatic " as

16:21the sub-keyword . If it feels a bit small for you , you can create it like this . Then , the brand " Sturdy " and the modifier " Folding Umbrella " become Sub 1 , and " Mini " becomes Sub 2. It's really easy , right ? Now , when you register a product , you see this "

16:37Product Name " field . It says to enter the brand here . You shouldn't just skip the brand input field based on the year 2026. If you leave it blank , the product will be displayed as unbranded . So , don't leave it blank . It's good if you have a trademark , but if not , create a logo , attach a sticker to the

16:53product and submit it , or register the copyright for the logo design . Then , if you don't have a brand , write " No Brand . " If you do have a brand , write , for example , " Money Captain . " However , since it isn't registered right now , it won't show up in searches here . Once

17:05you register it , it will be searchable . So , for the current state , I will check " No Brand . " Next , regarding the product name to be displayed , we created it here earlier , right ? Just copy and paste exactly what you created . Then , you need to select a category , and you

17:15must get this category right . If you choose a category haphazardly , everything you did before will be lost . The product name you created and everything else will be useless . You need to select the exact category that matches the product you are selling . Go to Hufang , look at how other people have registered — specifically the top

17:31sellers — and copy them similarly . Okay , once you have selected the category , you need to add options , which is also important . For example , if you are selling umbrellas in white and black , you can select " White " and add it , then select " Black " and add it , and two

17:43options will appear . Then , enter the selling price and the stock quantity — for instance , if it's 100 units , enter 100 — and move on . Next , for the product image , you can insert a photo here ; you should insert a picture of the umbrella . For detailed descriptions , please fill out the option-specific

17:59registration editor here , register the content in bulk , and then insert photos here . You can add all the detail pages here . You must enter the manufacturer . If the manufacturer is unknown , please enter the brand name . Using " Money Captain " would work . Next , select " Not subject to certification / reporting , " "

18:11Not parallel import , " and " Available for purchase by minors . " The maximum purchase quantity per person is important ; you need to set the limit to something like five . If you don't do this , competitors might buy 100 of your items later and return them . Then , just check the rest as usual and move on .

18:25The search term is the second most important element after the product name . Let's clarify this here . Even if you have done a good job with the product name , category , and detail page , exposure will be weak if you miss this tag . Coupang doesn't judge based solely on the product name . It looks at

18:38the product name , options , and tags together to determine which search terms the product will be exposed to . You can add up to 20 tags here . So , how did you add this ? You remove tags that are already in the product name . We already listed " sturdy foldable , " " umbrella , " and " automatic mini " in the

18:51product name earlier , right ? Now , you need to find and add the items that aren't there . Just search for " umbrella . " You know how there are options like " transparent umbrella , " " vinyl umbrella , " " long umbrella , " " large umbrella , " " 3 - fold automatic umbrella , " " 3 - fold

19:00umbrella , " " long umbrella transparent umbrella , " and so on ? From these , you pick out only the ones that apply to you — the ones that aren't listed . For example , if your item has " transparent " as an option , put " transparent " here . And if it's 3 - fold , for example , put " 3

19:10- fold " here . In this way , look at the annual search terms and tags to see what other sellers are using . For instance , " UV blocking . " If yours works , write " UV blocking " here . Fill up as many as 20 items like this and add them . However , you absolutely must not

19:26include anything irrelevant . Even if unrelated items get exposure , they won't generate clicks or purchases . For example , where do you expand on items that aren't on Coupang ? Go to a place called Item Scout , and if you search for " umbrella , " related keywords will appear . If you go into Item Scout and

19:39search for " umbrella , " you'll see a huge number of results . You see things like " pretty Buksan upside-down folding " and so on . If you click on that , keywords will appear . You can pick out the keywords that apply to your product from there and use them . Anyway , regarding tags , you should think of it

19:53as maximizing exposure to potential buyers by removing tags that have been added too frequently . The next important thing is the search filter . People usually just skip this part . Why ? Because it's a hassle . However , established sellers or those with high sales don't just skip this . When the search filter section appears on the

20:09product registration screen , fill in everything that applies to your product . Things like width , height , material , usage , release year , release season , and so on . Fill it in as densely as possible . Why ? Because when a consumer searches on Coupang and applies a filter like this , this is the filter .

20:25The goal is to make your product appear later on the left side . If you don't fill in these filters , your product might not show up at all to people searching with those conditions . You are creating a structure where you compete with hundreds of people instead of tens of thousands . There is no reason not to do this . What is labeled

20:37" Detailed Description " here is the product detail page , and this is extremely important . Here , you shouldn't just paste photos haphazardly ; you need to ensure that visitors view your product detail page and make a purchase . On Coupang , while click-through rates are important , conversion rates are even more crucial . If visitors enter your page but lack

20:50trust , they won't make a purchase . In that case , running ads will just be a waste of money . There are certain things you absolutely must check here . For example , if you are selling umbrellas , you need to look at the listings of other sellers offering similar products . Then , you need to

21:02create a reason for them to buy yours instead of theirs . You must also check if there are videos showing actual usage , and verify if consumers can accept your price . This seller doesn't have a video right now , correct ? However , if you show actual usage at the very top , dwell time increases .

21:24Increased dwell time leads to higher conversion rates , and higher conversion rates create a virtuous cycle where consumers push your product further . Therefore , on your detail page , you must analyze competitors and implement features to make your product look better , and make sure to include a video at the top . Also , when entering

21:40prices , you see options like " Regular Price " and " Sale Price , " right ? Here's what this is : if you search on Coupang like this , look at this item right now . It says 26,900 won , and with a 29 % discount , it's 18,900 won . We want to do this too , don't we ? When we do this ,

21:54we usually enter 30,000 won here . And if we set the selling price to 15,000 won , it makes it look like we have a 50 % discount . Also , since setting the discount rate too high can cause problems , I recommend limiting it to a maximum of about 50 % . Next , there is an

22:06" Automatic Price Adjustment " option here ; it is good to turn that on . You just need to set it to 100 won . Then , you would set it to 14,900 won here . You register it like this . What this does is that Coupang automatically adjusts the price when someone lists an item . And if you look here on Coupang ,

22:20you see the product , right ? What is this heart symbol ? It is the " Wishlist " feature . Effectively utilizing the features Coupang has created is also a plus . Why was this Wishlist feature created ? Did they make this heart shape just to make it look pretty ? No. Products with many " likes " can be

22:34perceived as popular . Therefore , if possible , advising buyers to click " like " before purchasing can help improve your exposure score . So , where should you put this ? You should put it on the product detail page . Also , I mentioned earlier that search filters are important , right ? I told you to

22:48fill in everything you can , such as " 2026 " if it was released in 2026 , and " Summer " for the release season . Next is providing product information . You can refer to the entire product page , but if you do that , all the details must be included on the detail page . If they

23:03aren't there , you just need to fill them out one by one . Do you understand ? For shipping , you just need to register the shipping and return addresses , and once you enter the return and exchange amounts , the product registration is complete . I just said it was the end , but it isn't . Your product will be

23:17displayed at least 2 to 24 hours after registration . Then , you must search to verify that your product is being displayed properly . When you copy your product name exactly and paste it into the search bar , it needs to appear on the page . For example , if you search for " Money Captain Sturdy Folding

23:32Umbrella Auto Mini " on Coupang , your listing should show up there . But what if only a few results appear ? Then you need to check if the product name is correct , if the category is set up properly , and if anything we registered earlier was done incorrectly . And here is the most important key point . After

23:48registering a product , there is something called the " Golden Time . " When you register a product , there is a period during which you receive recency and new product scores ; this period is usually considered to be about two weeks . Within this period , purchases must occur , reviews must accumulate , and the product must receive many likes

24:02and clicks for it to climb to the top . You need to generate a lot of sales during that time , whether by asking acquaintances for help or having them buy your product and write reviews . If you let this period slip away , it is difficult for you to rise to the top . This structure must be aligned for

24:14Coupang to have a justification to promote your product . But there are probably some of you who say , " I don't have any friends for that , and I'm working hard on my own , " right ? If you join the group chat linked in the pinned comment , I will share the exact know-how and methods on how to make the

24:26most of this golden time , so please make sure to check it out . Let me summarize today's content . Before registering your products , please double-check these points . Have you defined the product name as the brand name , modifier , main keyword , sub-keyword 1 , sub-keyword 2 , etc. ? Have you not left the brand input field

24:41blank ? Have you properly selected the category based on top sellers ? Have you filled in the search tags correctly ? Have you filled in the search filters ? Is there a compelling reason to buy your detail page and have you included a video ? Have you utilized all the features provided by Hubang , such as automatic price adjustment , wishlists ,

24:56and sales limits per person ? Is your product searchable 24 hours after registration ? Are you prepared to maximize sales while your product is being processed for recency ? If what I have just pointed out is difficult , please watch this video on repeat . You must watch it over and over again . It is truly important . You need to

25:12practice until this becomes second nature and ingrained in your mind . If you do this half-heartedly , even if you run ads later , the efficiency won't be good , and you will just keep wasting money . And the important thing is that while registering products like this is important , finding the right products to register is the most crucial part .

25:27So , for those who want to get started properly with me , I am offering a free lecture . In this free session , I will explain in detail how to find products and how not to miss that " golden time " I mentioned earlier . Please join the group chat linked in the pinned comment and make sure to attend the free

25:40lecture . As I said , I really want only those who are committed to doing this properly to join . It is meaningless to just read the information and not do it . Please keep today's video playing in the background and check , one by one , whether what I taught you has been applied to your own products . I will be

25:53covering not only Coupang but also Naver Smart Store , your own brand , and everything related to online selling , so please subscribe , like , and turn on notifications . If you have any questions while watching the video , please leave a comment . Thank you for watching today . The reason you can't sell your products is simple . It is not

26:09that the products are bad . The reason they don't sell is because they aren't getting exposure . So many sellers here think : " Isn't it enough to just pay for ads ? " That is correct . It is true , but if you spend money on ads , you get exposure immediately . But everyone , that isn't the important thing . Most of

26:20us are one-person sellers . Those just starting out can't just keep burning through 50,000 or 100,000 won , right ? Realistically , we lack capital . So , most people give up right there . " Am I not cut out to be an entrepreneur ? Do I lack an eye for products ? " Absolutely not . The problem isn't the product , but

26:34the initial setup structure . But would you believe it if I told you that even a full-time seller can increase exposure for our products solely through strategy ? I didn't win solely by spending on advertising ; instead , I boosted sales volume through the initial setup structure alone . I took my unknown brand , beat all the famous

26:46brands , and took the # 1 spot in the sports category . Isn't that amazing ? How was this possible for someone as ordinary as me ? It is through a meticulous structure . In today's video , I will show you , from start to finish , how to significantly boost exposure solely through the initial setup ,

27:00rather than just mindlessly burning through advertising costs . When you think about increasing exposure , what is the first thing that comes to mind ? Most people think like this : First , increase advertising costs . Second , lower the ROAS . Third , lower the product price . That is correct . It is

27:20all true . Doing so will increase exposure . However , if you haven't sourced properly , you will spend a lot on advertising but won't be able to take home much net profit . For example , on a product priced at 10,000 won , the cost of goods is 2,000 won , Coupang shipping fees are 3,000 won ,

27:34advertising costs are 3,000 won , commissions are 1,000 won , and returns and customer service costs are 1,000 won . After spending all of that , there is absolutely nothing left . Let me speak my mind . People say they make hundreds of millions of won in sales on YouTube these days , but I know all their shops . Okay , I will stop here .

27:49Please , don't be fooled by the sales figures . In reality , there is no money left in their bank accounts . Selling like this creates a structure where sellers are most likely to collapse . However , there is a way to definitely boost exposure without spending on advertising . I will show you that right now . Before we begin , to sell properly

28:06on Coupang , you ultimately need to understand Naver and Coupang . The biggest difference lies in the nature of the platforms . Naver is a search-based platform . For example , customers search for things like " desk fan recommendations " or " oil spray recommendations . " In other words , their search is for the purpose of finding

28:24information . They might visit to read the news or to look into speculation . On the other hand , Coupang is different . Coupang is a platform dedicated 100 % to shopping . The reason customers access Coupang is to purchase products . In other words , their purchase intent is much higher . For instance , if a

28:40customer comes in and searches for " desk fan , " the probability of them actually buying is very high because they entered with the intention of purchasing . Therefore , being visible on Coupang means a much higher potential for sales . Coupang SEO is broadly divided into four categories . The first is category , the second is option , the

29:00third is search term ( also known as a tag ) , and the fourth is search filter . First is category . When you register a product , you must register it in the exact correct category . For instance , if you are selling air conditioners but register them in the fan category , will that work ? Or not ? It goes without

29:17saying , but it won't work . However , if you are unsure which category your product belongs to , you should go to Coupang and search for your keywords . When you search for keywords , you will see top sellers ranking 1st , 2nd , and so on , right ? If you click on the top-selling seller , the category will

29:32appear there . If you look here , products such as Coupang , wedding preparations , kitchenware , airtight containers , lunch boxes , spice containers , oil bottles , sauce bottles , and oil sprays belong to the " Oil Bottles " and " Sauce Bottles " categories . If you are unsure of your category , you should search like this to check

29:48the top sellers ' categories before registering . Second is the options . Options indicate things like color , size , capacity , and function . When you select a category , options will appear for you to select . These options determine things like the category color , quantity , and unit size . This is

30:08because the Coupang algorithm is designed so that you must enter the correct option values for each category to achieve top rankings . Yes . Let's assume you are registering a color here . Coupang has designated colors . You must enter those colors accurately to increase the probability of your product being displayed . You search for the product you want to sell on Coupang

30:26. If you look to the left here , you'll see the colors listed , right ? For example , let's say your product is navy blue . Should you enter " navy " or " navy " ? Yes , you must enter " navy . " When someone looking for navy clicks on " navy , " only products that are navy will

30:40appear . This means you are already starting out ahead of tens of thousands of other salads . You must enter the exact values that Coupang promotes in this way and proceed . The third point is search tags . This is the key point for today . Officially , you can enter up to 20 tags , but you absolutely must not

30:57enter just anything . You must follow exactly what I teach you today to sell even one more product without spending on advertising . Let me show you how I actually select search terms . First , I prepare a notepad like this . Then , I search for the keywords I want to sell on Coupang . When you search on Coupang

31:17like this , keywords appear in this search bar . There are keywords that appear like " street type , " " ceramics , " " stainless steel , " and " with automatic lid . " I write these down in a notepad . I see terms like " street type , " " ceramic , " " spam , " "

31:29automatic , " " 3 - part with lid , " and " large . " If you scroll down , there is also " annual search terms . " I added non-overlapping content that doesn't fit into the existing categories to this " annual search terms . " I extract tags like " skewer , " " spoon holder , " "

31:44cutlery organizer , " and " cooking utensil container . " A way to expand further is to click on " ceramic cutlery holder " — you know , right here . Then , keywords for expansion appear below : " large , " " colorful , " " color . " And even further down , there are more : " ceramic

32:00cutlery holder . " You can expand infinitely like this . You just need to select 20 items from here . If that isn't enough , you can search for " Item Scout , " and a keyword search site will appear . You can use this for free . In the keyword analysis section , search for those keywords from earlier . Let's

32:18try searching for " fire-draining cutlery holder . " On the right , you can see " annual keywords " again . If you click on the " cutlery holder " category , keywords appear there as well . If you look here , just scroll down and add the items that aren't listed . See " Stainless " here ? Cutlery holder . There

32:33is " Cooking utensil holder , " but " Commercial " isn't there . Commercial . If you scroll down further , " Dishwasher cutlery holder . " " Dishwasher cutlery holder . " " Dishwasher . " Every single one of these keywords we've found plays a crucial role in helping your product gain exposure . When we extracted

32:51keywords , it was written here as " dishware , " " washer , " and " cutlery holder . " So , should we include " dishware , " " washer , " and " cutlery holder " ? Or should we just include " dishwasher " ? Yes . The correct answer is to include only the first part of each . Because

33:02the keyword we searched was " water cutlery holder . " Then , the " cutlery holder " here and the " dishwasher " here combine , so even if you search for " dishwasher cutlery holder , " it will still be displayed . Therefore , it is correct to list only " dishwasher " to avoid duplication . Next is the search

33:20filter . Many people think search filters are insignificant and just skip over them . But this is extremely important . Your money is at stake here . You need to pay close attention from now on . There are various filters here , such as size , number of compartments , desktop type , and distance type . Where

33:35do these filters appear ? When you search for keywords on Coupang , you see options on the left side like brand , low-end product , availability , material , and features . All of this information — specifically the details we saw earlier in the Coupang Wing — is displayed here . Let me actually try entering them one by one . I will assume

33:53the size is 30mm wide , 30mm deep , and 30mm high , and set the number of compartments to two . I will save it . You can select by clicking on " Desktop Type " or " Distance Type . " If ours is distance type , select distance type ; if it is desktop type , select desktop type

34:05. Then there is the presence of a water drain base . You would check " Yes " if it has a drain base and " No " if it doesn't . You need to fill in all the details like this . Do you think there are customers who use search filters to look for a product that is ceramic ,

34:21water-resistant , and does not have a drain base ? There definitely are . If you enter the filters correctly , your product can be prioritized for exposure to these customers . This is a feature Coupang created to help you get exposure , so I don't understand why people aren't using it . You absolutely must do this . You get it , right ? Then ,

34:37the most important thing is the product name . Depending on how you name your product , it determines whether your product gets exposed and sold or not . So , I will explain in great detail how to create a product name . It says " Brand " here , but we aren't selling a product with a brand , are we ? In that

34:58case , you need to check " No Brand . " If you happen to create your own brand later , you can add it then . We need to create an exposure product name here , and this is how I create mine . Brand Name , Appeal 1 , Main Keyword , Secondary Keyword , or Sub Keyword . I create

35:17product names like this . So , we are creating the brand name for the brand image . I'll just call it " Money Captain . " As for the appeal , I'll try using " Cutlery Holder . " What can be said about a cutlery holder ? If you don't know what it is , just search for " cutlery

35:31holder , " and it will appear here . You see the selling points appearing like " Stainless Steel 304 " and " Water Supply Distance Type . " I’ll focus on " water supply " as the main keyword . " Water supply " and " cutlery holder " as the main keyword . So , where do you find

35:43sub-keywords ? If you search for " cutlery holder , " annual keywords appear . You can use keywords that are frequently searched here , such as " kitchen , " " ceramics , " " lid , " " stainless steel , " " commercial use , " or " portable . " Alternatively , if you scroll down ,

35:55you'll see keywords like " stainless steel ceramics , " " cutlery organizer , " " kitchen cutlery holder , " " stainless steel , " " spoon container , " " water , " and " cutlery skewers " appearing frequently . Using these is also a good option . Finally , if you search for " cutlery holder " on Item Scout , categories

36:11appear like this . If you enter a category , the results are sorted by search volume . Looking here , you'll see " cutlery organizer , " " ceramics , " " stainless steel , " and " cutlery storage . " In that case , I would likely name the product something like " cutlery organizer " or " cutlery storage . " So ,

36:30this is how I named the product . Everyone , I mentioned earlier that you can register up to 20 tags on Coupang , right ? But would you believe me if I told you you could register even more than that ? If we assume someone who registered 20 tags gets a lot of views , theoretically , someone who registered

36:4640 tags could get up to 20,000 . But is that really possible ? While others register 20 tags , I’m going to show you a method that allows me to register 40 , 60 , 80 , 100 , or even infinitely . I selected 20 tags earlier that you see here . Now , let's proceed by assuming I

37:04copy these and have a total of 40 tags : 20 standard tags , Set A , and Set B. Let's assume we have added the Set A tag to a product called " A. " We have registered the first product . We are going to copy and register the product . You see " Copy and Register " here , right

37:20? When you click " Copy and Register , " since we only registered one option earlier , we need to change the option . We are going to perform category matching by deleting the " Gray " option and adding " Tight , " modifying the options in this way . Also , one important thing is that the tags we

37:35uploaded earlier are still there , right ? If you delete all of these tags like this , they will be removed . Here is the second " Bit Set . " We used the exact same tags for the sake of this example , but there should be 20 different keywords extracted here , right ? We will add these , and then make a sales

37:52request . We have added 20 tags here . So , if I register a product and group these two products together , what will happen ? Previously , you could only use 20 tags , but now you can play with double that amount , 40. Theoretically , your exposure is bound to increase . Then , if you add one more here , it can

38:10increase indefinitely . Currently , the options are Gray and White , but what would happen if we increased them to Blue , Red , and Black ? Now , I will explain how to group them . Here in Product Management , there is Catalog Matching Management . In Catalog Matching Management , if this is the first product we registered , click on

38:28the product you want to match here . Next , click on " Search Matching Products " and enter the URL of the second product you registered . When you insert the link here , it will appear like this . You must not get confused here . You need to click on Product A , which you registered first , and insert

38:47the link into Product B. Once you have inserted the link into Product B and Product B appears , select " Sales Options , " choose the options and quantity you want to sell , and complete your selections . Then , click " Request Matching . " If Coupang determines that these are identical products , they will be grouped together . This will double

39:06your exposure . Now , let's actually register the product in detail . If you click " Product Management " or " Register Product , " a window like this will pop up . What did we say about the product name / brand earlier ? " No Brand . " Just copy and paste the product name you created earlier . If you enter the

39:22category title , recommended categories that you can select will appear . Since it was a cutlery storage box , you should select " Cutlery Storage Box . " Next , the options . As we learned earlier , select " White " and " One , " and make sure to click the " Add " button . Next , regarding the selling price and

39:36information on how much to sell for to maximize profit , please check the pinned comment ; I will leave that information in the e-book . I will arbitrarily enter 13,000 won . Also , please enter the stock quantity . It doesn't matter if you choose 10 or 100. For the product image , please insert the representative image you prepared

39:52in advance , and for additional images , you can extract and insert all nine photos . For the detail page , you can use the one created via image registration . If the manufacturer is unknown , please enter the brand name . In that case , using Money Captain would be fine . Regarding certification information , it is not subject to

40:06certification reporting . It is not subject to parallel import . Purchase by minors is allowed if possible , otherwise it is not . Should I set a maximum purchase quantity per person or not ? It is better to set it . Maybe five per day . This know-how is detailed expertise that can only be known by those actually selling in the field . If

40:22competitors take all of my products , we are doomed . Regarding sales period settings , VAT , taxation , and search terms — remember the tags we created earlier ? You just need to enter the tags here and click Add . For the search filters , as I mentioned earlier , you just need to save everything like this :

40:36adjust the size accordingly , or adjust the column divisions according to the number of columns . You shouldn't find this bothersome ; I explained it earlier . When providing product information , you should select the category that suits you . Right now , ours is kitchenware . Here's another important tip for kitchenware . This is also a tip

40:52that only active sellers would know . Beginners don't know this , so they just refer to the full product detail page and move on . If you refer to the detail page but the specific content doesn't actually exist there , and someone reports it , your product will be suspended . The world of Coupang is more competitive and ruthless than you think

41:08. You cannot survive without getting information from these real sellers . However , the most important thing here — and the reason for the most frequent suspensions — is that you must write down " Made in China " as the country of manufacture . Once you've done this , fill in all the shipping information and return / exchange details , click "

41:23Request Sale , " and you're done . Bosses , there are three key points today . Mastering the product name , tags , and thumbnail will make a huge difference in your exposure . Those of you watching today's video , try applying this to your products right away . Look at this screen right now . I input just one

41:381,688 product photo into the AI , and with a single button click , over ten full detail pages are generated instantly . MiriCanvas ? I don't use it anymore . Do these actually sell ? I achieved 3 billion won in sales last year . Both the thumbnails and the detail pages were created entirely using AI . Today , I will show you the

41:51three core features of AI detail pages that 95 % of people don't know about , right from start to finish . You've been wasting hours setting up MiriCanvas until now , haven't you ? If you watch today's video , you will never have to struggle with detail pages again . If you watch until the end , I will share

42:03the tools I used and my secret AI prompt so you can take them with you . Let's get started . The structure for making money on Coupang is very simple . You just need to take products from Domite to Coupang and sell them at a high price . But why is it not as easy as it sounds ? I'm not the only one

42:22selling the exact same product on Coupang . If you search for a cordless vacuum cleaner , hundreds of similar items will pop up . Moreover , the prices are similar . So , which one will the consumer click ? Naturally , they will choose the one with a more eye-catching thumbnail and a persuasive detail page . Coupang is essentially a battle of two

42:39numbers : click-through rates ( CRT ) and conversion rates . Thumbnails create the CRT ; they get consumers to click on your product when they search . The detail page creates the conversion rate ; it gets those who clicked to actually make a purchase . To put it another way : the detail page is the salesperson in

42:54online shopping . In offline stores , customers can come in person to see and choose products , but that isn't possible online . That is why the detail page must fulfill that role . If they are persuaded by the detail page , they make a purchase ; if not , they simply leave . Therefore , thumbnails and detail

43:08pages are synonymous with sales . However , beginners have a problem . They find creating detail pages incredibly difficult . Have you ever had the experience of leaving your computer running for an hour and being unable to do anything ? You probably feel completely lost , unsure where to start or how to proceed , as you struggle with

43:22both design and planning . However , outsourcing is risky ; decent companies charge hundreds of thousands of won per page . It seems the outsourcing cost for the detail pages ends up being higher than the actual cost of testing a single product . Consequently , many people end up creating hastily made pages to upload , or simply give up and

43:36use images directly from their domain sites . Even as I achieved an annual revenue of 3 billion won over five years , the most frequent question I received was , " How do I make detail pages ? " When I first started creating detail pages , I stayed up for nearly three nights to produce very low-quality ones , and the results were

43:51truly shoddy and disastrous . But I wasn't the only one ; my friends and acquaintances went through the same thing . This is where all beginners get stuck . The important thing isn't making it perfect . You just need to be above average in the market category you are entering . If you are trying to sell socks and your competitors have Level 5

44:08detail pages , you need to be at least Level 5 or 6 for your products to sell . However , most sellers are unaware of this . If your product detail page is shoddy , even with excellent sourcing , you'll only sell five or three items instead of ten . Yes . This is a detail page I created using AI . All I did was

44:23put in a single photo of the " gap storage box " and click a few buttons , but look at the result . Look at this : " A mobile flat storage unit that brings life to dead space . Are you letting that awkwardly remaining space just sit idle ? " It even raises the problem like this , but you're going to ask if this

44:35will actually sell . So , I actually did a comparison . I brought in a detail page created by someone else that looks like it was made on Canvas , and it just feels like a simple translation of a Chinese page about a " trolley storage box . " There is no beginning , middle , or end . Here , it looks like this . But ours

44:52starts with the problem statement , summarizes the brand message and features , and captures every single selling point , presented like this . So why has this only become possible now ? AI has been around for quite a while , hasn't it ? But do you know why it couldn't be used in actual online shopping operations until now ? When you

45:08put Korean text in an image , the image would break or the text would come out strange . So , even if they wanted to use it , beginners couldn't immediately apply it to product detail pages . But now , things have changed . Korean characters don't break and display really cleanly . I actually got goosebumps when I saw it working . Also ,

45:24most sellers still don't know about this . When I asked sellers and people around me , only two or three out of ten were using it properly , and the rest didn't even know it existed . If you start now , most of your competitors haven't even started yet . But we don't know how long this will last . Everyone

45:39will find out soon . Those who learn and use it quickly now will be the ones securing a significant lead in six months . Conversely , those who say they will do it later will only end up following behind after their competitors have already surged ahead . Now , watching this video , is the perfect timing . Then , you might be

45:55thinking , " If everything is made with AI , won't the same things just come out ? Won't that just make the competition even fiercer ? " You might think that . It is a very important point . But you should think of AI as an amplifier . I mentioned this when discussing Coupang advertising : ads act as amplifiers , so

46:10if the structure isn't properly organized , it amplifies the flaws . The same applies to AI . If someone has low product understanding and low AI understanding , that lack of understanding shows in the output . Conversely , if someone has high product and high AI understanding , a high-quality result will emerge . Let me give you an example . Consider someone

46:28who says , " I'm going to sell bathroom shelves , so please create a detail page for them . " Then there is someone who inputs , " I want to target women in their 30s who care about bathroom interiors and find it difficult to drill holes in the wall because they rent . I want to create a page that

46:42emphasizes a ' black aesthetic ' and features a ' 1 - minute installation ' capability . " Which one will produce a better result ? Yes , the results will be completely different . The former will produce just an ordinary detail page , while the latter will produce a page containing copy that truly captures the buyer's heart . This is where most

46:59people fail to utilize AI effectively . They write only what they want to say without context . They don't provide the AI with sufficient information and only expect a result . Consequently , the outputs are all similar , and they end up saying that the AI can't do anything they ask it to do . Ultimately , the key

47:13is what you input for the AI . There is a world of difference between someone who identifies who needs your product , how it differs from competitors , and the situations in which buyers seek it out , and someone who simply uploads a single photo . Today , I will show you exactly how to grasp this context . Once

47:31you understand this , the AI will transform into a completely different tool in your hands . Now , if you look at the screen here , this is a product detail page creation tool that I made myself . You might be wondering where I saw this tool ? I will put a link in the pinned comment , but you can follow

47:44along immediately after watching today's video . First , you need to select a mode . Change the level to " Advanced Math & Coding Thinking " to " Complex Problem Solving , " and then enter keywords like " Product Detail Page Creation " to get started . It asks you to provide the name of the product you intend to sell , what kind of

48:00product it is , and a very brief description . They say that uploading photos helps with planning . Don't get lazy here ; providing as much detail as possible to the information they ask for is the foundation of creating a high-quality detail page , so make sure to include it . I’ll use this cutlery set as an example . I will describe it

48:16as a 4 - person cutlery set with beautiful colors , good quality for four people , and high-quality materials , and I will insert a photo . When downloading photos , remember we have Ali Price installed ? If you have that installed , something like this appears here . An arrow appears ; if you click on the

48:31arrow to select " Image , " you can download everything . Then , you click " Batch Download . " Also , download all the good photos from the description images section here . Next , insert the good photos here . I will insert this photo . Since this one turned out perfectly , if you insert it here like this , the tool

48:48I created will generate an ultra-precise detail page master plan that maximizes purchase conversion rates . If you look here , you can see that just changing the visuals , copy , mailings , or table settings will transform it into an Instagram-worthy , home café style . It generates copy , identifies issues , and even plans the details for USBs . It also creates

49:05everything from scratches that prevent peeling or discoloration , to special baking methods , modern matte textures , quality assurance , reviews , and design guides . As you can see , even though I am inserting just one photo , it has already created the main visual copy , target audience , and even the recommended image source . They also

49:22listed things worth emphasizing , such as special baking techniques and matte textures . For the target audience , they noted that housewives in their 30s ask where they bought it whenever guests visit , saying that the product is stain-resistant and the colors are insane . They also mentioned that while people in their 20s used to buy cheap

49:34cutlery and strip the paint off , this product is easy to put in the dishwasher . They capture all these details and provide design guidelines . They tell you what the main mood should be , what the key points should be , and what font to use . If you have any further questions , feel free to ask .

49:50You can ask them to recommend a sales target , and they will recommend a target like this . Now , look . A planning document and even cooking phrases are all coming out . If you tried to create this alone , even if you stayed up all night for three days , you absolutely could not produce content of this

50:05quality . You would need the knowledge of a professional marketer or designer to answer these questions , but everything comes out just by answering your questions . For those of you who are interested in this , I have some good news for you . I am holding a free seminar this time , and I will provide this prompt to everyone attending for

50:23free . So , if you tell it to organize the planning document so that you just have to copy and paste it , it will organize the planning document for you . Then , you just have to copy and paste this to complete the detail page . It is being organized like this right now . Copy this planning document and enter

50:39the design site I am currently using . I have entered a site called ' Cre , ' and here I enter the product name . ' Inzer Set Product Detail Page . ' Next , ' Start creating Living & Household Goods . ' You just need to insert the product images here . Remember the ones we downloaded

50:54earlier ? The more images you add , the better . So , I will just insert all the ones we downloaded earlier . Insert them all , and then insert them exactly the same way here . Next , here for the product's strengths and special features , just paste that prompt from earlier here . Then , if you press upload

51:07, it will create the detail page using our prompt . Yes . The detail page has been created like this . But if you look now , it says things like ' Lala Bomb ' and so on . But I am not the brand ' Lara Bomb ' . So , I'll need to change this . You just need to change it here to

51:20something like ' Your Captain ' . Also , there is a slight animation here , like ' GI ' . However , as it was being created , there is an error with the spoon photo , but we can fix that by chatting . If you tell me why ' Lara Bomb ' was included when it isn't your brand , or ask me to

51:36replace the parts with Chinese text with other photos or remove them , I will fix everything for you . In this way , I created a detail page of the quality that would cost hundreds of thousands of won on Kmong in less than five minutes . The important thing is that it doesn't end here . You just need

51:51to fix the strange text one by one . Delete sections you don't like , add what you want , and then you can download the finished product . There is Chinese here too . The ' Lara Bomb ' part from earlier is gone now . " The completion of a dining table with character . Happiness blooming every

52:07morning at Su Zana . " You can create high-quality detail pages like this . Okay , let's wrap up . Let's summarize the two things we learned today . First , go to the Secret AI Detail Page Creation Fromport and create a planning document . Then , take that document to the AI tool , copy and paste it , and

52:26paste it into the tool . Third , correct any awkward wording or photos , and the detail page will be complete . It used to take me three days to create a detail page that was far inferior to the level I just showed you . But we just tried it together . It took less than 30 minutes to write the planning

52:44document and create the detail page . What made this difference is modern technology and the method I demonstrated today . It might feel awkward to follow along step-by-step right now . You might not know how to ask questions in the planning document or how to use AI2 . You might also be disappointed because the result doesn't meet your expectations . But that is

53:03normal . If you keep doing it once or twice , your skills will improve , and as your skills grow , you will develop the ability to create even better results . If you watched the video thinking you'll do it later , don't think that way ; just open the AI tool right now and try creating a detail page

53:18immediately . Also , for those who want to use my secret prompt and the CreAge I introduced today for free , I will explain the actual methods in more detail during this free lecture and distribute all the materials for free . I really hope you attend and get the materials for free . I have also had the

53:33experience of finding it really difficult when trying to do it on my own . Please do not struggle trying to do it alone ; instead , please attend this free lecture . I will explain in detail how to source , create products , and sell them together , so please make sure to join . If today's video was

53:48helpful , please subscribe , like , and turn on notifications . Thank you for watching . If you have turned on ads even once but still can't quite grasp the concepts , you absolutely must watch today's video . When I first went into the Coupang ad settings screen , honestly , I didn't know what anything was . I didn't know what CPC was , what

54:03NOAS was , or how on earth to set a target return on investment . I just set it to 350 % because I saw somewhere else doing it , but I really had no idea why I had to do 350 % or what that number actually meant . I have had countless experiences where I followed the advertisements exactly and kept

54:17increasing my spending , only to see the numbers pile up rather than make any money . There was even a time when I spent 500,000 won on ads in a single day , yet the results were endless . There is a world of difference between simply doing what you are told and doing it with an understanding of the

54:28process . When I am advertising and something feels off , if I don't know the underlying principles , I cannot fix it . Even looking at the numbers , I cannot tell where the problem lies . I am at a point where I cannot even determine if the lack of sales is due to an ad setting issue or a faulty

54:39product , or if the settings are the problem . Today , we will take the time to summarize the basic concepts of Coupang advertising . This is not a video explaining difficult theories . You do not need to memorize terms . You just need to know how it works . Once you understand that , you will be able

54:53to read the numbers yourself and figure out what they mean when you open the ad settings screen . First , you need to accurately grasp the structure of how Coupang advertising operates . If you do not understand this structure , the concepts that follow will sound completely unrelated . Fundamentally , Coupang advertising is search advertising . If you visit the Coupang

55:15app or website and search for something , you will see products marked " AD " at the bottom of the results screen . Those are Coupang advertisements . They are ads displayed the moment people who have come to shop start searching . That is why they are called search ads . You can think of it as the same concept as

55:32the ads that appear at the very top when you search for a keyword on general portals like Naver . So , when does the money go out ? This is important . You do not pay advertising costs just for exposure . If your product appears on the screen but no one clicks on it , no advertising costs

55:48are incurred . Billing begins the moment someone clicks on your product and enters the detail page . This method is called the CPC ( Cost Per Click ) method . It is referred to as the cost per click . This is the basis of Coupang's advertising billing system . However , the amount paid per click is not fixed

56:06by you ; it is determined through an auction system . The auction structure is quite important , and understanding it is linked to the target return on investment discussed later . The term " auction " might sound a bit unfamiliar , but the structure itself is simple . If I want to advertise using the keyword " water supply cutlery holder , " I place a

56:23bid of 100 won per click . However , if other sellers bid 200 or 300 won , Coupang prioritizes the product bid on 300 won , placing it at the very top of the search results . Naturally , from Coupang's perspective , they are bound to give better placement to sellers who pay them more . You can think of it like

56:41how people raise their hands for 1 million or 2 million won during TV auctions . Coupang advertising operates on the exact same structure , which is why it is referred to as an auction structure . The more sellers there are trying to advertise on the same keyword , the higher the CPC rate becomes . Furthermore , the more competitive a

56:58category is , the higher the CPC rate rises . This explains why advertising costs are high for high-selling products or keywords . Conversely , keywords with less competition have lower CPC rates . This allows you to generate more clicks with the same advertising budget . Let me clarify one point here . You might think , " Doesn't

57:17the person who spends more on advertising always have the advantage ? " That is true to some extent , but it isn't entirely accurate . If people click on an ad and visit your site , but you aren't properly prepared , they won't make a purchase . In that case , you are just wasting money . It is

57:31meaningless to win the auction , get exposure , and receive clicks if no one buys . Advertising is ultimately just a tool . You should only run ads when your product sourcing is done well , your detail pages are well-made , and your main images are properly created ; only then will the ads show proper results .

57:47The point is that product sourcing and detail page creation come before advertising . Returning to the topic , there are two exposure areas for Coupang ads : the search area and the non-search area . The search area is exactly what it sounds like — the area that appears when you search for a keyword . Since this area is searched

58:04for to purchase a product , it is exposed to people with a clear purchase intent . Therefore , the click-through conversion rate is high , and competition is fierce , resulting in a high CPC . Even if you spend a little more on advertising , being in this area is more effective . The non-search area is the section within the product

58:20detail page that you encounter while shopping . When browsing through a product , you have likely seen pages that recommend items purchased by other customers , related products , or similar products . This is referred to as the non-search area . Since this area is exposed to people viewing other products rather than those who entered through a search , the purchase intent

58:39tends to be slightly less distinct than in the search area . Consequently , the CPC is relatively lower . While I cannot give a precise figure for the exact price difference as it varies by keyword and product , it is true that the CPC rate for search ads is higher than that for the non-search area . Now ,

58:56I will talk about the types of ads available on Coupang . There are three types : AI ads , Sales Optimization ads , and Manual ads . The names might sound complicated , but I will explain them simply . With AI ads , Coupang handles everything automatically . It uses AI to identify products to advertise , select

59:10keywords , and even determine the CPC rate . There is almost nothing for you to do . Therefore , it is a really great system for complete beginners . However , I don't use this method often . There is a reason for it . I already have a specific product in mind and want to maximize its efficiency , but if I leave

59:25it to AI , things often don't go according to my intentions . There are also people who use AI ads as a sourcing test tool . Some register multiple products and run AI ads to see which ones generate a response , then decide to source those specific items . However , I strongly discourage this approach . Is it really necessary to pay

59:42advertising fees just to test ? There are ways to source effectively without spending money . One method involves analyzing keyword search volume or competitor data , which I will cover separately in a sourcing video . Next is Sales Volume Optimization ads , which is the method I use the most . I choose the products , and Coupang optimizes the CPC

1:00:00and keywords for me . If you have a specific product in mind and want to maximize its efficiency , this is the right approach . I recommend that beginners start with this method as well . Finally , manual ads are a method where you decide on the products to sell , set the CPC rates , and choose the

1:00:16keywords yourself . I have the most control over it . You might think , " Then this isn't the best option , " but that is not the case . Manual advertising is used only in special situations . It is the method used when you want to manage slow-selling products at minimal cost . The " maximum efficiency " referred to in

1:00:33manual advertising does not mean an increase in total sales . We run manual ads when we want to maximize profit margins while minimizing advertising costs . For those confused about the difference between sales optimization and manual advertising , let me explain it again . For example , let's say there is a product that costs 1 million won

1:00:51in advertising per day and yields a net profit of 200,000 won . And let's say there is another product that costs 10,000 won per day and yields a net profit of 20,000 won . Which one is better ? You cannot choose . Both are good , but they are different in nature . Spending 1 million won to earn 200,000

1:01:04won in net profit is a game of scale , where you expand your operations . Spending 10,000 won to earn 20,000 won falls into the realm of cost-effectiveness . You cannot determine which is better ; you must adopt different strategies depending on your product or the situation you are in . Therefore , I recommend starting with sales volume to get a feel for

1:01:22advertising first . The CPC structure , auction methods , search , non-commercial area classification , and three types of ads . Once you have grasped this structure , let's move on to the next concept . The next concept is ROAS . Those who understood the structure I mentioned earlier will be able to understand this more quickly . Now ,

1:01:39let's talk about ROAS . This is the concept that causes the most confusion regarding Coupang advertising . ROAS stands for Return on Ad Spend . In Korean , it is the return on investment relative to advertising costs . The name sounds a bit impressive , but the calculation itself is simple . For example , let's say you spent 100,000

1:01:54won on advertising and generated 350,000 won in sales . Then , you divide 350,000 won by 100,000 won . If you multiply that by 100 , you get 350 % . That is ROAS . A ROAS of 350 % means that for every 1 won spent on advertising , 3.5 won in revenue was generated . You will see this number on the ad screen ,

1:02:12and if you understand how it was calculated , you can interpret it immediately . However , there is something important to note here . A high ROAS does not automatically mean it is a good thing . This is the part that causes the most confusion at first : ROAS is not a rate of return , but a

1:02:24revenue ratio . It is revenue relative to advertising costs , not profit relative to advertising costs . If a product has a very poor profit margin , you might not actually make money even with a high ROAS . For example , let's assume a product has a 20 % profit margin . You ran an ad for that product , and

1:02:41the ROAS came out to be 350 % . You spent 100,000 won on advertising , and the revenue was 350,000 won . With a profit margin of 20 % , the net profit would be 70,000 won . Since you actually earned 70,000 won for 100,000 won spent on advertising , you would be losing 30,000 won . On the other hand , let's assume a

1:02:55product has a 50 % margin . If you spend 100,000 won on advertising and generate 350,000 won in sales , the margin is 50 % , so 175,000 won remains . If you subtract just the advertising cost , you earned 75,000 won . Even with the same ROAS , the net profit varies depending on the margin . Therefore , you must

1:03:12always check the margin of your product as well . You also need to understand one more concept : the break-even ROAS based on the margin . I refer to this as " minimum ROAS , " and you need to understand this concept . To calculate this , divide the selling price by the margin and multiply by 100 to get the

1:03:27break-even ROAS . For example , let's say there is a product with a 40 % margin . If you spend 100,000 won on advertising , you should generate a profit of 100,000 won . Then , how much sales should be generated ? 100,000 won divided by 250,000 won . You need to generate 250,000 won in sales to exactly recoup

1:03:43the 100,000 won advertising cost . So , how much is that ? Dividing 250,000 won by 100,000 won and multiplying by 100 gives you 250 % . Therefore , the break-even ROAS for a product with a 40 % margin is 250 % . Simplifying this into a formula , it is 100 divided by the margin rate . For a product with a

1:03:58break-even ROAS of 250 % , if the ROAS is higher than 250 when the ads are actually run , it means you are making a net profit ; if it falls below 250 , it means you are incurring a loss . If you calculate these numbers in advance , you can easily tell at a glance whether you

1:04:12are actually making money or running a deficit just by looking at the ROAS on the ad screen . Then , what is the Target ROAS displayed on the ad settings screen ? This is the most difficult and misunderstood number . It is absolutely not a figure that guarantees an ROAS of 350 just because you set it to 350 % .

1:04:29This is merely a standard for determining the CPC bid amount . As I mentioned earlier regarding the auction structure , those who pay a higher CPC are given higher exposure rankings . This number determines how that bid amount is calculated . From Coupang's perspective , setting a low target return on ad ( ROA ) is interpreted as : "

1:04:45This seller said they are okay with a slightly lower return , so I should spend more aggressively on advertising . " Coupang takes this signal and sets the CPC at a higher amount . They actively bid on more expensive spots and keywords with higher search volume . Conversely , if you set a high target ROA , Coupang interprets it as : " This

1:05:05seller wants a high return , so I should save on advertising costs . " Consequently , they bid on lower-priced keywords . This results in lower advertising costs in exchange for reduced exposure . Ultimately , the target ROA is a signal to Coupang indicating how aggressively you intend to spend on advertising . The reason 350 % is set as the standard is because the

1:05:25average ROA across all Coupang categories is 350 % . That is why people set the percentage to 350 % , intending to run at an average level . However , recently , recommended target return rates are listed for each category and product , so it is better to enter the return rate for that specific product category rather than 350 % . Therefore ,

1:05:43if you want to run ads at an average level , you should enter the listed average ; if you want to be more aggressive , set it lower than the average ; and if you want to operate more conservatively , set it higher . There is no single right answer to this . Since it varies by product , the key

1:05:59to Coupang advertising is finding the appropriate number by actually running the ads yourself . When you first start and don't understand the concept , you tend to obsess over 350 % . You start thinking , " Why am I putting in 350 % when the actual ROA is only 200 ? Is Coupang a scam ? " But we have learned and know

1:06:14now that 350 % doesn't guarantee 350 % ; it is merely the standard for CPC bidding . If you look at ads that are actually running well , you might see ROA hits of 800 or even over 1,000 % . This means that sales are increasing eightfold compared to the ad costs . However , to achieve these results , product sourcing

1:06:33must be done properly and the settings must be aligned correctly . Instead of looking at these results and assuming that running ads will yield similar results for you , the right approach is to first understand the structure to see if it is feasible and to consider what needs to be done to produce those results with your own products . So , let

1:06:48me talk about how to actually run ads . You must be prepared before you even start the ads . You need to check if your thumbnails are set up to be clickable , if the structure encourages purchase decisions when users visit the detail page , and if the products you have sourced are properly sourced . If these aren't done , the ads are just a

1:07:05money-wasting machine . As I mentioned earlier , ads are designed to expose your products to people by spending money , but if the settings aren't done properly , they are just machines that throw money away . In fact , I know someone who went overboard thinking that simply posting ads would guarantee sales , so they spent a huge amount on

1:07:21them only to see no sales and just waste their money . Upon investigating the cause , they discovered that the thumbnails weren't done properly , the sourcing itself was done incorrectly , and the product detail pages were poor . That is why they just threw away their money . Therefore , you must set up these three things thoroughly before running

1:07:35ads for them to be effective . Also , once you are ready , make sure to clearly write down the product name when creating a campaign in the Ad Center . For example , " Muljim Cutlery Container Sales Volume Optimization , " " Muljim Cutlery Container Manual , " or " Muljim Cutlery Container AI . " As you

1:07:49accumulate campaigns , it is common to get confused about which campaign is running which product ad . If you skip this because it's a hassle , you might end up shedding tears of regret later . And when you first start advertising , you can begin with a budget of 10,000 to 30,000 won . At first , you don't know

1:08:04if it will sell well or not , and honestly , you're nervous , right ? But there is one thing you need to know . If your budget is exhausted , the ad will automatically stop for the day . If your budget is 20,000 won , the ad might end before the afternoon . This is because budgets for best-selling products are

1:08:18depleted quickly . Therefore , you should start small and gradually increase your budget to 10,000 , 20,000 , 30,000 , and 40,000 won as you see a response . Also , once you start the ad , you need at least one or two weeks to accumulate data . If you change your settings after a day or two because you don't see

1:08:33results , the data will be reset , requiring time to build up again , and you will end up spending your entire life just optimizing . You might be wondering how to accumulate this data ; the first thing you need to look at is ROAS . I explained earlier how to set the break-even ROAS and minimum ROAS

1:08:47based on your profit margin . You set the minimum ROAS and then verify whether your actual ROAS exceeds it when you run the ad . Next , you need to check the number of clicks , the click-through rate ( CTR ) , and the conversion rate . If you are seeing clicks but the purchase conversion rate is low , the issue lies with your

1:09:03product detail page . It means people are visiting the site but leaving without making a purchase . In such cases , you need to improve your detail page . Conversely , if you are seeing a high click-through rate but no actual clicks , the problem is your main image , or thumbnail . You need to change your

1:09:17thumbnail to make people want to click on it . Alternatively , the structure might be such that exposure isn't happening at all . This implies you have set your target return on investment ( ROI ) too high . In this situation , you can choose to lower your ROI slightly or increase your ad budget . You can

1:09:30also adjust your target ROI if your ad efficiency is good . If your ROI is sufficiently high , you can lower your target ROI slightly and run your ads more aggressively . Conversely , if your ROI is near the break-even point , you can raise your target ROI slightly to maximize profits while saving on ad costs . When making changes , I recommend

1:09:52adjusting the numbers gradually rather than drastically , and making multiple adjustments while monitoring the data . I actually have real-life experience selling a product with a minimum ROAS of 250 % , and the ROAS consistently hit exactly 250 % . My target ROAS for that product was 350 % , but I raised it to 450 % , and ad efficiency improved . Also ,

1:10:13if sales are good after running ads , you will likely want to increase your budget . However , simply increasing the budget does not guarantee that sales will rise . For example , let's say you ran an ad campaign costing 100,000 won and generated 400,000 won in sales . Raising the cost to 200,000 won won't make sales reach 800,000 won . You must

1:10:29verify whether the ROAS is maintained when you increase the budget . If the ROAS drops significantly after you raise the budget , then that product does not require an additional increase in advertising costs . However , if it is maintained or even increases slightly , then you might consider raising the budget further . I will post the answers

1:10:43to frequently asked questions regarding ad settings in the pinned comment , along with a link to an open chat room . If you have any questions , you can ask directly there or chat with other sellers who share similar concerns . Let me summarize today's content . Coupang ads are search ads , and the billing method is CPC ( Cost Per Click ) . You do

1:11:01not pay for impressions ; costs are incurred only when a click occurs . Display positions are determined via an auction , and products from sellers who submit higher bids are displayed at the top . There are three types of Coupang ads ; AI ads are easy because Coupang handles everything automatically . Sales Optimization ads allow you to select

1:11:19products yourself to maximize efficiency , while manual ads require direct control and are used for cost-effective operations . That is why I mentioned that operating with Sales Optimization ads is a safe bet for beginners . ROA ( Return on Investment ) is the return on sales relative to advertising costs , and the ROA for the quarterly profit varies depending on

1:11:32the profit margin . You can read the numbers directly on the ad screen by calculating it as 100 divided by the profit margin . You should understand that a 350 % return on investment for target ads is not a guaranteed ROAS figure , but rather a number that sets the CPC bidding standard . You can think of it this way : setting it lower

1:11:48indicates an aggressive approach , while setting it higher indicates a conservative approach . Keep these concepts in mind when you open the ad settings screen ; you will see what the numbers mean differently than before . There is a world of difference between knowing these concepts and not knowing them . Today , we learned about advertising . But what did I say is most

1:12:07important — what needs to be done before running ads ? Yes . I said you need to source the right products and have properly created thumbnails and detail pages . So , I have prepared a free lecture on how to find the right products . I have a group chat . If you join that chat , you can watch my free

1:12:23lecture . If you are curious about how to find the right products , please be sure to check the pinned comment to attend the free lecture . If today's video was helpful , please subscribe , like , and turn on notifications . Thank you for watching .