Full transcript
Intro
0:00It took me five months to make my first
0:01$10,000 a month on the side of my 9 to5.
0:04I had $432 in my bank account 14 months
0:07ago. Like I've made more today and it's
0:08noon than I would I'm going to make all
0:10freaking week sitting here. I'm looking
0:11around. I'm like I don't need to be
0:12here. I have two degrees. College is a
0:13freaking scam. They don't teach you
0:14anything about life. I'd rather have an
0:16uncertain future than a future I'm
0:17certain that I don't want. It's damn
0:18near like 2 and 1 halfx my income while
0:20working a full-time job.
0:21>> So if they could just do it part time.
0:23>> I believe it's like $2.6 [music]
0:24trillion industry. This is still kind of
0:26like technically new. This is still kind
0:28of the gold rush. So, why wouldn't
0:29everyone in the world do this?
0:34What it is, Brad Lee back again with
0:36another episode of Dropping Bombs today
0:38in the studio. Folks, I got a real treat
0:41for you. My man Danny Fisher in the
0:43house. It's
0:44>> pleasure to be here, Brad. Thank you.
0:46>> Folks, if you guys don't know this dude,
0:47that's because usually he's the man
0:50behind the scenes. You can follow him at
0:52DannyFisher official. YouTube
0:55Fisher_effect
0:58Tik Tok is Fisher Effect [clears throat]
1:01and the escapeocciety.com.
1:05There's also one here usescriptkit.com.
1:10>> So folks, he's got a software out that
1:12helps people create really, you know,
1:15effective and persuasive scripts for UGC
1:18content that's going on. and he figured
1:21out this tick tock shop affiliate
1:24marketing program where he went from
1:27basically couple hundred bucks in his
1:29bank account working in a cubicle
1:31feeling like he was empty to now making
1:33all kinds of dough working for himself
1:36basically just putting content on TikTok
1:39and breaking in the dough and now you
1:42are excited because you started showing
1:44your friends and everybody how to do it
1:45they're now doing it and you're like
1:47dude you can change lives so pay
1:49attention folks folks cuz your life
1:51might be changed today from old Danny
1:53Fiser.
1:54>> That is the goal.
1:56>> So, so let's go over the story real
1:58quick so people understand. You were
2:00basically in corporate America. What
2:01were you doing?
2:02>> Yeah. So, I graduated college in 2021. I
2:04worked corporate for, you know, four and
2:06a half, five years, a few jobs. And uh I
2:09I had two degrees from the business
2:11school. So, I was in finance, different
2:13finance roles. I was a recruiter. Uh I
2:15worked for a semi-chip microcond. So,
2:17nothing close to what I'm doing now. But
2:18basically,
2:20as time went on, I just got more and
2:22more like uneasy with the fact I was
2:23trading my life away, working for
2:25someone else's dream. And it was painful
2:27for me. The original goal was to be a
2:28musician. Um, I'm played piano my entire
2:31life. And so, I was in a band. I tried
2:33making a piano course. You know, we
2:34pursued that for 4 years. Um, got
2:37nowhere. And I was just sick of sitting
2:39in an office every single day doing
2:40mindless, meaningless work for someone
2:42else. And so it got to a point where I
2:44was forced to make a choice and that was
2:46to drop my passion music and a lot of
2:48the things that I liked and I started
2:49learning everything about business sales
2:52marketing took me you know through
2:54Amazon drop shipping and a lot of
2:57roadblocks in the way but all past led
2:59to Tik Tok shop and when I heard about
3:00the opportunity I dropped everything I
3:02was doing to focus in completely on that
3:04and really that's where you know that's
3:06where everything kind of took off is
3:07when I decided corporate was not for me
3:09I wanted [clears throat] more out of
3:10life and that's when I decided to So all
3:12in on that and I certainly did went all
3:14in.
3:16>> So let's tell people how you make money
3:17basically.
3:18>> Yeah. So for anyone who doesn't know
3:19what Tik Tok shop affiliate is, don't
3:21get don't get it confused with Tik Tok
3:22shop seller. Okay. You not need to have
3:24a website. You do not need to have your
3:26own product. Okay. It's not like drop
3:27shipping. It's much different. This is
3:29basically you marketing to other people.
3:32Okay? So, you're marketing to um you're
3:35marketing other people's products and
How TikTok Shop Affiliate Marketing Works
3:36you're all you're doing is making Tik
3:38Tok shop videos, which is basically just
3:39a video of you saying, "Hey, I really
3:41like this thing." So, say you have a
3:42supplement that you like to take, like
3:43you have a creatine powder or something.
3:45Hey, this creatine powder is freaking
3:46awesome. I love it. You make a video,
3:48you post it. If someone buys commission
3:50from your link, you get anywhere from 15
3:52to 25, sometimes 30% depending on what
3:55the company's offering. And let's say
3:56that video gets seen by a million people
3:58and 1% of people buy it. You can see how
4:00much money you can make. The average
4:02person could be making 15, 20, $30,000 a
4:05month. I got multiple friends doing six
4:07figures a month just off Tik Tok Shop
4:08affiliate alone, which is crazy.
4:10>> Yeah. So, that's how people can change
4:12their life. You're saying basically
4:13anybody listening to this working in a
4:15cubicle job or not making six figures,
4:18could could theoretically take out their
4:20phone, sit at home all day, and make
4:23themselves 20, 30, $40,000 a month in a
4:26couple of hours a day. Does it How many
4:28hours a day you working on it? Well,
4:30when I was working a full-time job, um
4:32obviously you're trading your your day
4:33away a lot of times from 8 to 5 and so
4:35your 5 to 11s become increasingly
4:37important. Um but as much time as you
4:39can possibly commit to it. It becomes
4:40serious when you treat it seriously. But
4:42>> what does it what does it what does it
4:43take?
4:44>> Uh usually being able to post three to
4:46six videos a day or go live for two
4:49hours. The only problem with live
4:50streams is you're you're trading your
4:51time still, but you can still make $60
4:53to $100 an hour on live streams,
4:55sometimes more, but videos work for you
4:57over time. So, I tell everybody commit
4:58to at least 3 to six videos a day, which
5:01can typically take anywhere from 2 to
5:02four hours depending on your efficiency
5:04level with videos.
5:05>> Why do you think it takes that long to
5:07make a video?
5:08>> Well, it's not necessarily just making
5:09the video, right? If you're doing this
5:10right, you're doing more than just
5:12whipping out your phone and making a
5:13video, right? You're taking time on
5:14product selection. You're taking time on
5:16researching other winning videos and
5:18taking time on actually learning the
5:19product. A big mistake people make when
5:21it comes to Tik Tok Shop affiliate is
5:23they don't do any research on the thing
5:24that they're promoting. they're simply
5:26just making an ad. And at the end of the
5:27day, people hate ads. And so the real
5:29skill comes in one, you know, how do you
5:32actually make these videos? How do you
5:33actually pick these products? And then
5:35how do you make it look like it's not
5:36just an ad, right?
5:37>> Yeah. But you solve that with your
5:38software.
5:39>> Yeah. Solve that with the software.
5:40>> So now they don't even need to do that.
5:42They just need to get your your uses
5:44scriptkit.com.
5:46>> Yeah. Use use scriptkit.com.
5:47>> Use
5:48>> Yeah. use scriptkit.com will definitely
5:50help. But uh a big part of it too is
5:52also the products that you pick itself,
5:54right? Um,
5:55>> I picked cologne because I'm gonna try
5:57it, folks. But just for fun.
5:58>> Yeah.
5:59>> And [clears throat] I picked cologne
6:00because I like cologne.
6:02>> Yeah.
6:02>> So, so why would it take me four hours
6:05to make six videos on the cologne?
Why Product Research Drives Viral Sales
6:07>> So, Tik Tok shop has what's called
6:09GMVAX. Okay. It it GMBB Max got
6:11introduced about 6 months ago. Okay.
6:13When Tik Tok shop started back in like
6:15end of 2023, early 2024, GVMAX didn't
6:18exist. So, the product you picked,
6:19anything can go viral. But now, the
6:20products you pick, they have to be
6:22backed by a brand that has ad spend.
6:24Okay, if a brand does not have ad spend,
6:26it's going to be very hard to get picked
6:28up, right? So, you have to be selective
6:30of the products you pick because you
6:31want to make sure that company is
6:32actually putting money into the
6:34advertising themselves.
6:34>> How do you know if they are or not?
6:36>> That's what I spent a lot of time
6:38learning.
6:39>> So, I could have picked the wrong
6:40product just now.
6:41>> If the the typical rule of thumb is if
6:44it's currently getting sales, okay, and
6:45it's got like a lot of decent reviews or
6:47it's a well-established brand, you
6:49should be fine. But a lot of the newer
6:51brands, you know, sellers who come on
6:52there don't have don't put any money
6:54into G&V Max, it's going to be very hard
6:56for an affiliate to be successful. So,
6:58rule of thumb, pick a brand that's
7:00reputable or pick something that's
7:01already proven to sell before.
7:04>> And and I'm assuming now that you're
7:06teaching people how to do this, you know
7:08how to do all that.
7:09>> Yes, I know how to do all of it.
7:11>> So, if someone's listening, what would
7:13like is there software that tells you
7:15this?
7:15>> So, there's a software called Calida.
7:17I'm not affiliated with it, but it's
7:19what I use to go do product research. I
7:21look for revenue trends. I like to find
7:23products that are trending upwards in
7:24revenue. And the other part of this is
7:26products that solve problems. So, if
7:29you're watching this and you don't know
7:30much about marketing, the way that you
7:31market something is not by saying, "Oh,
7:33look how cool this thing is." It's by
7:35saying, "Hey, you have a problem and
7:36this thing will help you solve the
7:37problem." And so, it's being able to
7:39pick products that actually solve
7:40people's problems.
7:42>> So, like cologne, your problem might be
7:44can't get laid. Yes. And this cologne
7:46will get you laid.
7:47>> Exactly. You got to paint a picture in
7:49the viewer's head, right?
7:50>> Even [clears throat] if it's not
7:51believable cuz everyone knows like you
7:52ever see that ad for cologne that has
7:55pherommones. [clears throat] You know
7:57what I'm talking about.
7:58>> Mm.
7:58>> Well, basically there's this cologne
8:01that has human pherommones and you know
8:05it's a it's a natural mating, you know,
8:08animalistic thing pherommones. So, there
8:11was an ad that basically said, "If you
8:12wear this cologne, dude, you're getting
8:14you're getting girls, period." Well,
8:16dude, obviously it sold out. So, that's
8:19a great example. They weren't selling
8:21cologne saying, "This smells good." It
8:22was, "Hey, you got a problem getting
8:24chicks. This is the freaking cologne
8:27that will make them magnetic."
8:29>> Exactly. It paints a picture in
8:31somebody's mind. And at the end of the
8:32day with [clears throat] content
8:33creation, right, people don't like
8:35seeing ads. And so, the best way to make
8:37ads is not to make ads. And that's
8:39really the skill set is being able to
8:41plug in the product after talking about
8:43a specific problem and after telling
8:45people what their life could look like,
8:47which is a big reason why I've done
8:48supplements for most of the time doing
8:49this. It's a lot easier to get that
8:51point across like, "Hey, you have this
8:53problem. Here's a solution." But I know
8:55a lot of people are making a lot of
8:56money just selling like vacuums, right?
8:59Selling regular household appliances,
9:01right? People are doing skincare.
9:02anything that solves a problem. Um, even
9:05like an insecurity or something, those
9:07are the best things to pick and look for
9:09when you're picking products out.
9:10>> And even if if only 10 people a day ran
9:13across the video and and you have a link
9:15in there and they buy it. [ __ ] dude.
9:18That could be 50 bucks a day.
9:19>> Yeah. You know, a lot of people will
9:20complain to when they do Tik Tok shop,
9:22oh, I'm only getting 300 views. I'm only
9:23getting 500 views. That's 500 people,
9:26right? And so, the idea is make content
9:28geared towards one person. When you're
9:30when you're filming a video, don't start
9:31it with, "Hey guys, look how cool this
9:33thing is." Have one specific person that
9:35you talk to. We call it an ICP, an ideal
9:38client persona. What do they look like?
9:40What do they feel like on a day-to-day
9:41basis? And speak exactly to that person.
9:43Like a lot of people make the mistake is
9:45they try and generalize the product that
9:46they're doing into this mass market.
9:48That's not how you do this. So, for
9:50example, if I'm promoting um something
9:52for skinincare, I'm specifically going
9:54to talk to somebody who has acne and I'm
9:56going to talk about what it feels like
9:57to have acne, what their problems are on
9:59a day-to-day basis, and what life like
10:01life is like after, you know, the acne
10:03goes away, right? Rather than, hey guys,
10:05this is going to make your skin look so
10:06clear and smooth and clean. That's not
10:08how you market something.
The Proven Script Formula For Sales
10:11>> So, what's the formula? the formula in
10:14terms of getting sales for for Tik Tok
10:16shop.
10:17>> Well, like if I were going to, you know,
10:18create a ad. Yeah. What's the formula
10:21like? Here's the product.
10:22>> Yeah.
10:23>> And then here's the benefit or what's
10:24the formula?
10:25>> My my formula goes like this. Usually
10:27starts with some sort of hook. Okay. A
10:28hook's basically capturing people's
10:30attention and curiosity. If you're not
10:32capturing curiosity in a video and you
10:33don't get them past the first 3 seconds,
10:35you've already lost. And so, you have to
10:37upfront establish exactly what the
10:39problem is and who you're speaking to.
10:41Okay? So, if I'm going to be making a
10:42video of skincare promoting something
10:44like um something that helps acne, I'm
10:46going to say this is how it really feels
10:48to have acne and no one talks about
10:49these things. The only people really
10:51paying attention to that are people that
10:52I want buying my stuff. And so, that's
10:54usually a good hook. Now, the format of
10:56your video also matters. There's four
10:57parts of a hook. Verbal on-creen text,
11:00the format hook, and then the verbal.
11:02Okay? So, a lot of people think that the
11:04verbal hook is the most important. It's
11:05actually the the least important
11:06compared to the other three. The format
11:08could be like a skit. Okay? Could be
11:10like, "Yo, what are you doing? What are
11:11you what are you wearing? What are you
11:13using?" Okay, like a skit style. Could
11:14be a talking head. Could be a just on
11:17simple on-screen text, right? So, the
11:19format is the hook. So, we always have
11:20to start with the hook. The body of the
11:22paragraph I usually go next is the
11:24problems. What does it actually feel
11:25like to have that problem? Then we go
11:27into um a relatability. So, relatability
11:30is very important. You have to relate to
11:31the person's problems. A lot of people
11:34like just yell at people on social
11:35media. The key to authentic content is
11:38specifically to relate to what the
11:41person's currently going through. Okay?
11:42And the way you do that is either you
11:44have some sort of avatar like your mom,
11:46your sister, your cousin, your best
11:48friend who's going through that problem
11:49or yourself. And so we go hook, we go
11:52problem, we go relate to the people with
11:54the problem, and then we go credibility.
11:56Okay? What's the credibility behind the
11:57thing that we're about to introduce?
11:59Okay? Okay, if we're doing a top off
12:00ofunnel product, we have to explain what
12:01this thing is before we like show the
12:04product itself. And then we talk about
12:06what is life like now? How did your life
12:09change? Then we show the product. Okay.
12:11Where a lot of people mess up is the
12:12first 3 seconds of their video is them
12:14holding the product in front of their
12:15face. No one likes ads. And if I know
12:17that that's an ad, I'm probably going to
12:18skip it.
12:20>> At the end, you know it's an ad, though,
12:22right?
12:22>> At the end, you know it's an ad. But
12:24like the the the key here with Tik Tok
12:26shop is by the time someone finishes
12:28that minute video or three minute video
12:29or two-minute video, they want the thing
12:31that you're you're going to talk about,
12:32right? So I tell people all the time
12:35like a lot of people say the call to
12:36action is the most important part of the
12:38video. Wrong. It's the least important
12:39part of the video because if you do the
12:41video right, by the time you know the
12:42person gets to the end, they're going to
12:44want to buy that thing, right? And so
12:46it's almost like saying, "Hey, you have
12:47this problem. There's this solution. The
12:49missing piece is this thing. And if you
12:51can create that, you're going to get
12:53sales.
12:54>> That's crazy. Now that I'm thinking
12:56about it, I've seen ads where
12:59they're those.
13:00>> Yeah. Yeah, we're really good at that.
13:02Now, that's Tik Tok shop affiliate. Now,
Mastering UGC For Brand Paid Content
13:04UGC is a little bit different. Okay. So,
13:06you look at T all UGC stands for user
13:10generated content. If you're not
13:11familiar with what that is, all
13:13>> by the way, there's a whole another way
13:14to make money, people.
13:16>> My buddy did this.
13:17>> Yes. Yeah. So all all Tik Tok shop
13:19videos are technically UGC, but not all
13:22UGC videos are Tik Tok shop videos.
13:23Okay? So a UGC video is an organic video
13:27that's secretly promoting something.
13:29Okay? So it could be the average person
13:32and it's not usually not posted on your
13:34accounts, okay? It's usually a separate
13:35account. It's usually the company's
13:36account, someone else, and you're an
13:38average person and you're just making a
13:39video. Like for example, if I was doing
13:41an AI software, okay, it'd be like, yo,
13:43I was having this problem the other day
13:44and like, oh my gosh, here's what
13:46happened to my life. So people think
13:47it's like a real video, okay? It's like
13:48an actual thing, which a lot of times
13:49you want it to relate to your life.
13:50Promote things that you actually care
13:51about. It helps in your tone. And by the
13:53end of the video, you're like, I solved
13:55this problem with this really cool site
13:56and this is the name of the site. If
13:58anyone wants to go check it out and so
13:59people then it doesn't look like an ad,
14:02right? Because there's no link, right?
14:03There's no no if go to my bio, link in
14:05my bio. There's none of that. It's just
14:07like, hey, here's this cool thing. And
14:08people go out of their way to do it
14:09themselves.
14:10>> Well, how do they find the product?
14:12>> It's it's very it's very slight. So
14:14there's there's a couple like little
14:16tricks you can do, right? So one way you
14:17can do it be like, "Hey, if you want
14:19this thing, you can DM me." And so you
14:21can send a ManyHat automation to have
14:22people DM the link to you, okay? Which
14:24usually the companies will set up for
14:25you. If you don't know what Many Chat
14:27is, that's fine. The other way to do it
14:28is you can just briefly show the site.
14:30Okay? You're just like, "It's this site
14:31right here." And you just flip the
14:32camera and show the name of the site.
14:34And another like
14:35>> Well, then how do they know it came from
14:36you?
14:37>> They don't. They don't. You kind of
14:39don't want them to. You want it to look
14:40>> how do you get paid? you get. So, it's
14:42retainers usually with UGC. So, a
14:44company will pay you like $3,000 for 30
14:47videos. That's that's pretty standard
14:48for like the average UGC creator. So,
14:51you're getting sometimes you can you can
14:52negotiate commission deals, but like for
14:55a lot of the contracts I did, it was
14:56like 4K for 30 videos and the videos
14:59take 10 minutes to make and so you can
15:00stack those pretty quickly, right? So,
15:02um the cool part is too like if you get
15:04good at that skill, you can use it for
15:05your own business, right? It's the skill
15:06of selling without selling. Another, you
15:08know, little hack is like you don't even
15:10show the product at all. You don't even
15:12show what it is. You don't show the
15:13software. And then you have planted
15:15comments that say like um they'll say
15:17like, "Yo, what's the name of that
15:18site?" And you're like, "It's called
15:19this." And so because what do people do
15:21after they watch a video? They usually
15:22go in the comments and they're like,
15:24"Oh, the name of that site." And so like
15:25it doesn't look like an ad at all.
15:26Right. So it's it's very discreet. So a
15:28good UGC creator, you don't know that
15:30they're making ads. That's that's kind
15:32of the art of UGC.
15:34>> So UGC, you do both?
15:36>> I do both. I started with Tik Tok shop.
15:38I tell people Tik Tok shop's the gateway
15:40to UGC because Tik Tok shop will pay
15:42you. You can learn the skill. You get
15:43real-time feedback and evaluations. UGC
15:45is a little bit harder because it's on
15:47the organic algorithm. The Tik Tok shop
15:49algorithm is a little bit different.
15:50Okay, the organic algorithm um it's a
15:52little bit harder to go viral, right?
15:54But again, Tik Tok shop's a great place
15:56to learn the actual skill set itself.
15:58And then UGC is where like you can get
16:00that base retainer. So, when I quit my
16:01job last year to go all in on this, um,
16:04like there's my Tik Tok shop accounts
16:06got banned for for a month and I went
16:07down to like I was making like 15k a
16:09month and I went down to like zero, but
16:11I got picked up on a UGC deal which gave
16:13me like 4K base and so that was great.
16:16So, it's it's awesome if you can stack
16:18UGC retainers with Tik Tok shop income
16:21where your UGC is just funding all of
16:22your bills. Tik Tok shop commissions are
16:24just extra. So, typically what I teach
16:26is like we start on Tik Tok shop and
16:28then we get good at this. We prove we
16:29can go viral. We proved we can sell and
16:31then we move over to UGC and then we
16:32start stacking everything together.
How To Go Viral Through Consistency
16:34>> How do you go viral? Is there a formula
16:36for that?
16:37>> You have to Well, yes. I mean, if
16:40everyone had the answer to exactly how
16:41to go viral, I mean, it it'd be a lot
16:44easier game. The the key to going viral
16:45is one, consistency. You got to show up
16:47every day. Think of every time you post
16:49is feedback. Okay? You get a feedback
16:51loop. You post 10 videos,
16:52[clears throat] you get 10 pieces of
16:53feedback. A lot of times people
16:55complain, "The algorithm hates me. The
16:56algorithm hates me." No. Every time you
16:58post, you learn and you get better. So
17:00content creation is two things. It's
17:01consistency and iterations. An iteration
17:04is simply just a 1% improvement from
17:07some sort of outlier in your video. So
17:08if you had a video that did like 1,200
17:10views, great. What did we do different
17:11than the other ones that got 500? Let's
17:13keep making improvements every day. So
17:15you go viral by being consistent and
17:17iterating on a day-to-day basis, which
17:19means you have to post in volume to
17:21figure out what's working and what's not
17:22working. Right? Now going viral, too,
17:24there's a lot of components to this, but
17:25you have to talk about things people
17:27care about. Okay? Obviously, like if
17:29there's no curiosity in the video,
17:30right? If you start the video off with,
17:32"Hey guys, uh to you know, today I'm
17:34feeling this." First off, no one cares
17:36about you. They have to know right up
17:38front what they're getting out of that
17:39video and what this video is going to be
17:41about. Like a good way to ask if this is
17:43going to go viral is like just start
17:44scrolling and be intentionally aware of
17:46when you're scrolling. The big problem
17:47with this generation is everyone's
17:49unintentionally consuming content. If
17:51you start intentionally consuming things
17:53and you start actually studying content,
17:55like for me, like a big part of my
17:57success was just when I opened TikTok, I
17:59wasn't opening it from an entertainment
18:00perspective. I'm opening it from like
18:02learning what is it that people are
18:04watching? What is it they're liking?
18:05What is it that causes something to go
18:06viral? What worked for that guy? If that
18:08guy went viral for that thing, how can I
18:09take that idea and apply it to my
18:11product? And so the key to going viral
18:13is figuring out what are other people
18:15doing, right? What did that guy do? How
18:16can I apply that to this thing that I'm
18:18promoting? If you can get good at that,
18:19then
18:20>> let's use cologne as the example.
18:22>> Yeah. So, what I'd be doing for cologne
18:24would be, well, what's the problem that
18:26cologne solves? You
18:27>> smell good.
18:28>> You smell good, right? So, what I do
18:30>> everyone in the world don't stink. It's
18:32not like, you know, everyone stinks.
18:34>> But people want to feel feel good, smell
18:36good, look good.
18:38>> So, to me, a cologne is is going to make
18:40you more attractive,
18:42>> right? So,
18:42>> so am I am I is my ICP ugly people? It
18:46wouldn't necessarily be ugly people, but
18:48you got to kind of get stinky people.
18:50>> Yeah, stinky people. People who are
18:51insecure that they might stink. And so,
18:53>> how about how about like
18:56guys who want more attention from women
18:58cuz that's all of them. I'm trying to
19:00get a big market, right?
19:01>> I don't want a little niche market, do
19:03I?
19:04>> Yeah. It depends on what you're
19:05promoting.
19:05>> I know, but like the bigger the TAM, the
19:08better.
19:08>> Yeah. Yeah. Have you heard of the word
19:10TAM?
19:10>> Yeah. Yeah. Just for y'all out there,
19:12total addressable market, meaning you go
19:14into a fishing pond with three fish,
19:16you're less likely to catch one that has
19:183,000 fish.
19:20>> So, you want a bigger
19:22>> tam.
19:22>> Yeah.
19:23>> In my mind, when it comes to cologne, as
19:26I'm listening, I'm thinking, okay, I'm
19:28going to say something about
19:30getting
19:32the opposite sex.
19:34>> Mhm.
19:34>> Or getting laid. Will they ban you for
19:37any vulgarity or anything?
19:39>> Yes. You have to be very careful about
19:40Tik Tok shop bans and be be aware of
19:43their violations. Don't make any claims.
19:44The key is ride that line of like things
19:47that aren't allowed and things that are
19:48allowed.
19:48>> You know what I was thinking about
19:50inventing? Because nobody ever knows
19:52what those community rules are,
19:57make your content, run it through this,
19:59and it'll tell you if it violates the
20:01community guidelines. Cuz I never know
20:03if what community vine guidelines are.
20:06Have you ever read them? Uh, I've read
20:08them, but they
20:08>> word for word.
20:10>> No, there's it's No, they're like
20:11documents pages.
20:12>> Yeah,
20:12>> dude. I just showed you one that wasn't
20:15okay. And I was like, it doesn't even
20:16say anything. How did I violate
20:18anything?
20:19>> That is one of the downsides of this
20:20this business is like violations and
20:23bans, you know, you can't control that
20:24stuff. And so, do your best. If my rule
20:27of thumb is if you think you shouldn't
20:28say it, don't say it. Don't make any
20:30claims that aren't true. And don't be
20:32overly dramatic. So I could say legally
20:38I could say for example the hook I need
20:41to start with a hook, right?
20:43>> Yes.
20:43>> So I would say listen you want to know
20:45how I get all my ladies.
20:48Is that a hook or does no one care?
20:50>> No one might care and I'll tell you why.
20:52It might work for you because you're
20:53Bradley. Okay. It might work for you.
20:55But for the average person, they're not
20:56going to know who they are.
20:58>> Okay. How about How about Have you ever
21:01felt like you're invisible?
21:05That's better. It's better. What I would
21:07do if I was doing cologne, okay, and I
21:09was trying to attract the highest tan
21:10possible. How to tell if your natural
21:13smell is repulsive to women. Okay? Cuz
21:16as a guy, I'm probably watching that out
21:18of pure curiosity because I want to know
21:19if I smell bad. How to tell if you smell
21:21bad because no one's going to tell you.
21:23Okay? Things like that. Right? It
21:24invokes curiosity.
21:25>> This is why I need your software.
21:27>> Yeah. Right. Hey, this is why that it'll
21:29help with that. But I I tell everyone
21:30having a general understanding of
21:31marketing is the biggest like sales and
21:34marketing are the two pillars of every
21:35business. If if you're not making money
21:37currently, like learn those two things
21:39as good as possible. And a big part of
21:41marketing is psychology. Same with
21:43sales, right? Psychology is just
21:44learning people and their behavior. And
21:46so you just have to understand what
21:48exactly would capture the attention of
21:51your target demographic. Okay? If you're
21:52trying to sell cologne to men, then the
21:55best pain point is like we want them to
21:57feel like they don't smell good
21:59currently, right? How to tell if the
22:00cologne you're currently using is
22:03attracting women. How to tell if the
22:05cologne you're currently using, you
22:06know, is like rotting your skin. That's
22:08a very dramatic one. I won't really use
22:09that one. But like again, we want to get
22:11people to be like, "Whoa, is this thing
22:12that I'm currently doing, this cologne
22:14I'm currently using, is this good or
22:15bad?" How to tell if your cologne is
22:17actually like is how to tell if your
22:19cologne is repulsive? like the word like
22:21that, like, oh my gosh, no one's going
22:23to tell you because everyone's just so
22:24nice. Here's how you can actually tell.
22:26All right? And so that's going to cause
22:27someone to at least engage in watching
22:29the video rather than if you're like,
22:31have you ever felt like sounds like an
22:33ad still, right? And so the whole point
22:34of this is like try not to make ads and
22:36you have to blend it with that natural,
22:39you know, short form content. That's
22:40really the really good content creators
22:42who are making a lot of money are really
22:44good at just storytelling and and you
22:47know, inciting that that ICP. Exactly.
22:49you have because again like you said you
22:50want to cast a big net but if you cast a
22:52big net and like a lot of a lot of times
22:55creators will just optimize for millions
22:57of views millions of views but their
22:58conversions are terrible. I'd rather
22:59have 300,000 views that are hitting the
23:02exact target demographic I want because
23:04the sales and the the commissions are
23:06are just nuts. I've had videos that have
23:08had millions of views that don't convert
23:09as well as my ones that have 200,000
23:10views simply because I'm speaking to one
23:12specific person.
23:14>> So you do want to niche down. You want
23:16to speak to one specific audience. I
23:19wouldn't worry about the size of that
23:21niche. For example, if I'm promoting
23:24something that helps your lungs heal,
23:26okay? I want to target a couple
23:28different people. Obviously, smokers
23:30would be the the one that we're all
23:31thinking of, but like again, maybe I'm
23:33targeting people with COPD. Okay? It's
23:35an entirely different demographic, but
23:36it's a very specific problem. So, your
23:38conversions are going to go way up
23:39because no one else is making videos
23:41about somebody that has COPD. It's a
23:43very older demographic. So, it comes off
23:45a lot more believable.
23:49>> So, how old are you?
23:50>> I'm 26 years old.
23:51>> And where do you live?
23:52>> I live in Denver, but moving to Florida
23:53here soon.
23:54>> Why Florida?
23:55>> I like the beach. [laughter]
23:57>> So, now that you got some money in your
23:59bank, cuz you started with 200 bucks
24:02>> and 5 months later, you were starting to
24:04clock some some decent dollars
24:07>> and now you're just all in. You don't do
24:08anything but this.
24:10>> Yeah.
24:10>> And you can do it from anywhere in the
24:11world, which is the good news. You could
24:13go to Aruba right now and and live for 6
24:16months and make the same amount of
24:18money.
24:18>> Yeah. I'm living my dream life, which is
24:20crazy to even think about because a year
24:22like I'm I'm kind of like kind of like
24:24you, you know, like I'm always chasing
24:25the next thing. But we have to sit back
24:26and be grateful from where we came from.
24:28And to be honest with you, I used to sit
24:31in my cubicle working my my 9 to5 and I
24:34would just sit there and just think
24:35about how I wanted to live this life
24:36where I traveled and worked from my
24:38phone and made videos and helped people.
24:41Because the ultimate goal when I started
24:43was like I want to help myself first
24:44because I can't help people if I can't
24:45help myself. Help myself and then help
24:47others. And so I made a I made a Tik Tok
24:49page Fisher Effect and I documented my
24:51entire journey from from zero to my
24:53first $10,000 to quitting my job just to
24:55show that it's possible and to hold me
24:57accountable. So whoever's listening to
24:58this, if you want a really good way to
24:59make sure you hit your goals, make a
25:01social media account and start
25:02documenting your journey to hitting that
25:03goal cuz it freaking works. But um yeah,
25:06ultimately that's the life that I always
25:08wanted and I'm currently living it now.
25:09I mean, I'm sitting across the room from
25:10from you, which is nuts. Last year, I
25:13was literally no one. No one knew who I
25:14was. Um, you know, like I I didn't have
25:17any money. Like, I I made a video in
25:18April. I had $432 in my bank account
25:21like 14 months ago, right? And that
25:23shows you how quickly life can change.
25:25It's just it it's not overnight. It's
25:28it's months and honestly years of just
25:30compounded effort that looked like an
25:32[clears throat] overnight success to a
25:33lot of people. But
25:34>> did you know who I was back then?
25:36>> I've seen I seen I signed some of your
25:38stuff. Yeah. Like I I'd listen to a lot
25:40of different podcasts like you and you
25:42and Rogan and all these guys and stuff.
25:43And what's funny, Brad, is like I would
25:46sit there all the time and just be like,
25:48"One day I'm going to be on the other
25:49end of those podcast tables talking
25:50about my story like one day." And for a
25:52long time I thought it was going to be
25:53about music because I was originally
25:54trying to be a musician, but here we are
25:56talking about.
25:57>> How do you know that that's not still
25:58going to be the end result?
25:59>> I don't. I believe I can do anything
26:01that I put my mind to. Well, not only
26:02that, but dude, when you got some money
26:04laying around, you're you're more doors
26:06open, more access, more ability. You can
26:09go into a studio, you can pay to get
26:11recorded, you can pay to have it heard,
26:13you can pay to have it played.
26:15>> Yeah, exactly.
26:16>> So, like, next thing you know, dude,
26:17you're freaking what's his name? Gruber.
26:20>> Yeah. [laughter]
26:21>> You know, it's Josh Gruber.
26:22>> Josh Josh Gruber. Yeah. Yeah.
26:24>> Yeah.
26:25>> You know, I I would love to get back
26:26into music one day, but I don't ever
26:27want it to come a place where I'm like,
26:29I need to do this to make money from it.
26:30wanted to be from a place of like I want
26:32to do this because I want to do it and I
26:33stopped enjoying music when I felt like
26:35the pressure of I needed to make money
26:36with this. I was losing my creativity
26:38with it. And so that is one nice thing
26:40about making money is it allows you to
26:42be more creative. You're not stressed
26:43for how am I going to afford this thing
26:45and all this stuff. Like obviously I
26:47still take a lot of big bets. Um but I'm
26:49not as stressed anymore about how much
26:51I'm going to have to pay my bills next
26:53month. You know, it's like I have a
26:54skill set now and I trust my skill set.
26:56like I've proven over and over and over
26:58and over again that I can do this and
27:00that's built a lot of confidence in me
27:02which is something I never really had
27:03before.
27:04>> Well, how long did it take you
27:07altogether?
27:09>> Well, that's
27:12focused on the right thing. Okay. Cuz I
27:14tell people this, the reason you're
27:15probably not making progress currently
27:16is because your attention is spread
27:18across a bunch of different things. you
27:20have your job and you have your gym and
27:21you have your hobbies and you still go
27:22out on the weekends and you're giving
27:24what you think is all of your effort but
27:25you're giving effort towards the wrong
27:26things. And so for me, I was giving, you
27:29know, eight or nine hour hours a day of
27:31effort toward towards my job. I was
27:32giving two hours of effort a day towards
27:34my music. I was giving an hour and a
27:36half towards the gym and my diet and all
27:39this stuff, but none of it was actually
27:40going towards something that would help
27:41me live the life I wanted to live, which
27:43was this business and making money. And
27:45so once I dropped a lot of things that
27:48weren't serving my ultimate vision and
27:50direction at the time, it allowed me to
27:52get more clear in what I actually wanted
27:54and how to get there. And so once I got
27:56clear on that, which was like November
27:58of 2024,
28:02um, I started a whole bunch of things.
28:03Like I said, I tried drop shipping,
28:04which failed miserably because there's a
28:06lot to it that a lot of people don't
28:08don't mention in the YouTube videos
28:09talking about it. I tried Amazon. I
28:11tried KDP, where I made crossword
28:13puzzles for adults. I tried making a
28:14piano course and monetizing that. Um,
28:17you obviously tried the band for four
28:18years. And then when I when I
28:20consolidated effort on Tik Tok shop and
28:22dropped everything else, it took me 5
28:24months to make my first $10,000 a month
28:26on the side of my 9 to5. I quit a month
28:28later and have been doing five figure uh
28:31five figures a month ever since June of
28:33last year.
28:33>> What was your salary at the cubicle?
28:36>> Uh $73,000 a year.
28:38>> That ain't bad. I guess
28:40>> it is when you're miserable all day
28:42long. Yeah, but like [clears throat] you
28:44equaled or surpassed that on the side
28:46doing side hustle.
28:48>> Yeah, I I damn near like two and a halfx
28:51my income while working a a full-time
28:53job.
28:53>> So, people don't even need to quit. They
28:55could just do it part-time.
28:56>> No, most people I work with have
28:58full-time jobs. And the the whole key is
28:59don't just quit your job when you're
29:01miserable. Everyone everyone wants to
29:03work for themselves. Everyone's for the
29:04most part, not everyone's miserable at
29:05their job, but a lot of people don't
29:07feel fulfilled at their job. Okay, if
29:08you recognize that, then it's your job
29:10to figure out a way to make money for
29:11yourself, right? And so, the only way to
29:14really quit your job is to one, either
29:16either have enough savings and a plan
29:18put away that'll last you 3 to 6 months
29:20to actually work on that business or
29:22start generating income on the side of
29:24your job and then quit. Don't just
29:26There's plenty of time in my life when I
29:27want to just cold turkey quit. I would
29:29literally call my dad and mom like, I
29:30can't do this anymore. This this sucks.
29:31I hate my life. What did I get myself
29:32into? Very victim mentality. like I had
29:35to drop the victim mentality and take
29:36full responsibility for my my position,
29:39where I'm at, how I got here. I applied
29:40for this job, okay? And I'm complaining
29:42about it. I'm the one who walked myself
29:43in here. So, I had to take full
29:45accountability for my actions. Might not
29:47always be your fault. You still got to
29:48deal with your your problems. And so,
29:49once I was like, "Okay, I have to figure
29:51out a way to make money." My only focus
29:53was just how do I make my first $100 in
29:56a day? I had my first $100 day in April
29:59of 2025.
30:01in uh May of 2025. A month later, I had
30:04my first 10K month. So, it it the
30:07question of like how long does it take
30:09it? It depends how serious you are at
30:11the end of the day because if you're
30:13serious about it, you have to give other
30:14things up. And that's the sacrifice not
30:16a lot of people are willing to make. But
30:18there's two types of fear, okay? There's
30:20I I think I talked to you about this
30:22before, but there's the fear of, you
30:23know, change and like, oh my gosh, a lot
30:25of people live in that fear. Like, what
30:26happens if I quit my job? What happens
30:28if I post on social media? What happens
30:30if I post and my my boss sees this or my
30:32friends see this or my family sees this?
30:33Fear of judgment from others. You fear
30:35judgment from people you wouldn't trade
30:36lives with. Right? People live in this
30:38fear for most of their lives and they
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31:45I started being more worried about the
31:47other fear which is what happens if I
31:49don't make a change. The fear of like
31:52what what happens if I don't do this
31:53thing? What happens if I stay doing the
31:55things that I'm doing? I started fearing
31:57this more. That is when my life changed.
32:00When I started fearing what happens if I
32:01don't make a change and that's the point
32:03where if you're working one of these
32:04jobs you have to get to because that
32:06fear causes you to take uncomfortable
32:09action. Things that you wouldn't
32:10normally do. posting on social media
32:11wouldn't like me making talking videos
32:13on my phone like a podcast like this
32:15speaking in front of a crowd terrifying
32:18to me like a year and a half ago but
32:20even more terrifying spending 40 years
32:22sitting in a cubicle and looking back in
32:24my life and wondering where the hell it
32:25went I can't I can't risk that and to me
32:29like this risk of of trying and failing
32:32publicly like like I said I documented
32:34my journey like that's scary for a lot
32:35of people a lot of people won't do that
32:36because they're afraid to commit I
32:38didn't fear that cuz I knew that I was
32:40not go. I would either like make it or I
32:42would die trying. Those were my only two
32:44options. And so it made the path to
32:46success a lot more clear. And it
32:47happened a lot faster than the average
32:50person. It would happen to them.
32:51>> Well, you essentially have, you know, I
32:54would say a dream scenario.
32:57>> Mhm.
32:58>> Cuz I mean, imagine waking up. You can
32:59wake up at 11 a.m. if you want.
33:02>> Yeah. I
33:03>> you could you could skip a day if you
33:04want.
33:04>> Yeah.
33:05>> You can go on vac you can go do it in
33:06Italy and not skip a day, but you're on
33:08vacation. I mean, in other words, this
33:11is laptop lifestyle. This is true,
33:15you know, freedom. Yeah. So, like you're
33:17you're you're able to do whatever you
33:19want because as long as you can make
33:21money to keep funding what you're doing,
33:24you can pretty much go anywhere, do
33:26anything, and still make money
33:27worldwide.
33:28>> It's Yeah, it's entirely true. I've been
33:30to Japan and Spain. I travel like every
33:32month I'm on an airplane. But here's
33:33here's the
33:34>> making money while you're there.
33:35>> Making money while I'm there, right?
33:36>> So, you're not tethered to any location.
33:38I'm not tethered to any location, but I
33:41never let off. Like, there was a point
33:44like, you know, I've been making this
33:45year like $30,000 a month pretty
33:47consecutively, which again is
33:48life-changing money for me specifically
33:50compared to where I was at.
33:51>> What's your parents make?
33:53>> Um, they
33:56I don't know exactly how much they make
33:57or my dad makes six figures. He both a
34:00little bit less than me at the current
34:02point of
34:02>> What's he saying?
34:03>> He's proud of me. Yeah, he's proud of
34:05me. My dad's
34:06>> saying, "Hey, how do I how do I do
34:08that?"
34:08>> Yeah.
34:08>> But if you were my son, I'd be like,
34:10"Dude, show me what you're doing."
34:11>> I do I do have them in some of my
34:13videos. Try and show them, but they both
34:14have their own things that they do. My
34:16mom's an entertainment agent. My dad's
34:18uh in the electrical trade field and so
34:20like it's very foreign to them. They're
34:22both in their 70s and so um but you
34:24know, one day when they actually sit
34:25down and learn what I do, like I think
34:27they'd really enjoy it. Anybody can do
34:28this, by the way. I have a brother who's
34:2954 years old and in his first month
34:31doing this, you can have the TikTok app.
34:32>> You got an old ass family.
34:34>> I know. I do. I know. I know I'm the
34:35youngest, but he was making 3K a month
34:37on the side of his job at 54. He never
34:39even had the app.
34:40>> Well, well, how old are you?
34:41>> I'm 26.
34:42>> 26, which if your dad's 70
34:45>> My dad's 76,
34:46>> which means he's had me at 50.
34:47>> 50?
34:48>> Yeah.
34:48>> Well, I had a I have a four-year-old and
34:51I'm 57. So, I had one at 53. So,
34:53someone's going to be saying that when
34:54my daughter one day is going, "Well, my
34:56dad's in his 80s."
34:57>> Yeah.
34:58>> Um,
34:59>> so yeah, you can you can do you anyone
35:02can do it. It doesn't matter if you're
35:03good-looking. Doesn't matter if you're
35:05ugly. Doesn't matter if you're fat,
35:06skinny, male, female.
35:09>> And and it's almost better if you're not
35:11good-looking and you're not perfect.
35:14Because it's it's the regular Joe's
35:16they're looking for.
35:17>> I'm so glad you said that because a lot
35:18of people are like, "I'm not a
35:20celebrity, right? I'm not an influencer.
Why Regular People Succeed In UGC
35:22I don't know how to talk. I don't know
35:23how to talk." Dude, like your like
35:26weakness is your strength. like the fact
35:28in this case that's the fact in this
35:29case UGC guys user generated content
35:32they want regular people
35:35>> to almost not pretend because again if
35:37I'm listening I'm like well I'm not an
35:39actor I don't want to do a skit it it's
35:41not about that like my buddy that was
35:43doing it he he was pretty good at it
35:46actually cuz when I saw it I didn't even
35:48realize what it was
35:49>> I I I screen recorded it and I said bro
35:53I sent it to him and I said dude that's
35:55hilarious cuz I think it was a boner
35:57though. Um I'll look it up when we get
35:59off here. But he was basically saying
36:02and I'm like I know him. So I'm like
36:03this doesn't sound right but but it it
36:06looked legit.
36:07>> Yeah.
36:07>> And he said no dude I started doing this
36:09thing UGC. I said how's it work? What do
36:12you mean? He said well they'll pay me to
36:15make videos.
36:16>> Mhm.
36:17>> Just pay you to make videos. He said
36:19yeah.
36:20>> I said why you? He goes no it's anybody.
36:23I just put my [ __ ] on Fiverr or I forget
36:26where he put his [ __ ] and you know UGC
36:28is one of the things that they hit him
36:30up for. And so they pay him X amount of
36:32dollars. He makes X amount of videos and
36:34that's it. Yep. And I'm like, well, what
36:37are you doing? He goes, you know, I've
36:38done one for this. I've done one for
36:40that. I'm like, they just keep paying
36:42you daily to do this? Yes, he was making
36:45Well, I asked him how much he was
36:47making. He said about, you know, five,
36:48six,000 bucks. I didn't say for how
36:51long, but he made five six thousand
36:53bucks making videos. I'm like, damn.
36:55>> Yeah. Yeah.
36:56>> Anyone can do that.
36:57>> Anybody can.
36:58>> So, let's say I just want to be a UGC
37:00because UGC sounds easier than Tik Tok
37:02shop.
37:02>> Yeah.
37:02>> Which one's harder?
37:04>> Not to get go viral, but like to do cuz
37:07you said four hours. Like to me, I'm
37:10thinking freaking dude, let me start my
37:12damn video and and say something for
37:15>> a minute and a half and there's my
37:17video. Yeah, it it depends too on the
37:19style of videos you're making, okay?
37:20Like for me, my videos my videos are
37:22like that now. When I started it was a
37:24lot more editing and pictures and like
37:26obviously when you're starting like the
37:27more effort you put into videos, you're
37:29not trying to just optimize for volume.
37:30You want quality. Okay? So if you're
37:31trying to make a quality video, you got
37:33to figure out again when I say four
37:35hours, I'm talking time in total of like
37:38>> Don't you think the least production
37:40value is works best?
37:41>> It's just fine, right? But still a lot
37:43of people like again like you still have
37:45to understand the product that you're
37:46promoting. And so of the four hours
37:49maybe 2 hours of that goes to just
37:50research.
37:50>> How do I need to understand cologne bro?
37:53>> You don't have to understand cologne but
37:54the people who are buying it.
37:55>> Well here's the thing. I would say
37:58something like you know whatever the
37:59hook is. You know if you're having
38:02trouble getting chicks bro let me tell
38:04you something. I used to go out and buy
38:05all this expensive cologne cuz I wanted
38:08to smell good. I wanted to be confident.
38:09I wanted that that that smell where all
38:12the girls are like, "What are you
38:13wearing? What are you wearing?" And
38:15what's crazy, dude, is everybody thinks
38:18I have all this major cologne or a
38:21major. In other words, everybody thinks
38:24I'm spending all this money on cologne
38:25cuz I can, right? I I'll use the fact
38:28that it's me. So, you know, you got the
38:30Creed and the Aventus and the high-end
38:32colog. There's way higher ones for that
38:34people never even heard of, but Creed
38:36and Tom Ford and you know Lewis Voutun
38:41Louis Vuitton cologne. They're $45$500 a
38:44bottle.
38:45>> Um but you know the one that freaking
38:48pulls the most compliments this one.
38:52It's crazy, dude, cuz it's 25 bucks.
38:54>> Yes. Yeah,
38:55>> it's 25 bucks. And dude, it is freaking
38:58magical, bro. Now I'm not going to tell
39:00the camera. I'm gonna act like
39:04>> Yeah. Yeah.
39:04>> I'm telling you that like a buddy of
39:06mine.
39:06>> Those are the best videos to make. We
39:08call them skits.
39:09>> And then I'm gonna drop it.
39:11>> Yep.
39:12>> Upload it. And if it gets views, cool.
39:14If it doesn't get views, cool. It didn't
39:16hurt.
39:17>> It doesn't hurt.
39:17>> So, why wouldn't everyone in the world
39:19do this?
39:21>> That's a great question. That's
39:22literally why I'm here to at least make
39:23awareness that this is a real thing and
39:25a real and a lot of people who are
39:26skeptical, by the way. Like if you're
39:27like people actually making that much
39:29money. Average people average people are
39:32making multiple five figures a month
39:33doing this sometimes.
39:34>> No, I've heard about it, dude. Tik Tok
39:36live buddy. Uh the guy that was here
39:38before,
39:39>> he goes live every morning talks about
39:41how women in in their 40s and 50s uh
39:45post-menopausal
39:46uh you know can get in shape and have
39:49all this you know great after care or I
39:52don't even know.
39:53basically a niche
39:55>> and he's doing four to $5,000 a day on a
39:58PDF he's given them. people don't do it
40:00because I think a lot of them one like I
40:02think they they don't really understand
40:04what this is and because this is still
40:05kind of like technically new like this
40:07is still kind of the gold rush right and
40:08then obviously when more people hear
40:10about it obviously it's a little bit
40:11more competitive but at the end of the
40:12day most people can't stay consistent
40:13with something right it's like a lot of
40:15people want to make you know want we can
40:16take a fitness approach a lot of people
40:18want a good body they want to stay in
40:19shape they want to look good we tell
40:20them how to do it tell them how you can
40:22get there eat this you know don't eat
40:23that go to the gym you know work out
40:25take walks do they actually do it no why
40:28because it's uncomfortable Right? It's
40:30change. It's effort, right? This is not
40:32one of those things like lazy. It's
40:34laziness, right? It's at the end of the
40:35day like people want to stay in their
40:37comfort zones. And so, yes, you can
40:38create awareness. You can tell people
40:39what to do. You can tell people how to
40:40do it. You can hand them a road map and
40:42be like, "Here, do this." And yet 90% of
40:45people won't do it. And of the 10% of
40:47people that do, maybe 1% of them
40:48actually stick with it long enough for
40:51it to work. Cuz the average person still
40:53like like it took me 5 months to become
40:55successful with this, right? Like how
40:57many people are going to commit to three
40:58or four videos a day for 5 months? Even
41:00if it takes you an hour or two hours a
41:02day to get the videos out.
41:03>> What was your what was your first week?
41:04Nothing.
41:05>> Nothing. For the first like 3 months, I
41:06made a total of like $100. And this was
41:08me working like I was spending weekends
41:10on this. I was studying and I spent
41:11money.
41:12>> Most people would have gave up right
41:13there.
41:13>> Most people would have gave up within
41:14the first.
41:15>> You know what they'd say? This Tik Tok
41:17shop [ __ ] doesn't work.
41:19>> Yeah. They're lying. This is a scam.
41:20This doesn't work. And you know, to
41:22those people, I'm sorry,
41:23>> you're going to be called a scammer.
41:25>> Yeah. That's okay, right? You're going
41:26to be called a snake oil salesman.
41:28>> Yeah, it's okay. I'm ready for it.
41:30Right. But
41:30>> I know people people that sell courses
41:32cuz I got a lot of them on my software.
41:34>> Yeah,
41:34>> dude. I read some of the comments. It's
41:36like, "Dude, this guy's a freaking
41:38grifter. This guy's a con artist." And I
41:40know them and I've seen their money
41:42because I revshare with them.
41:44>> There's nothing scammy or or grifter
41:47about them. They're really making that
41:49kind of money. It's like, dude, people
41:50don't get it.
41:51>> Yeah. People don't get Meanwhile,
41:53they'll get up every morning
41:56without wanting to leave their family
41:58without wanting to go to some cubicle
42:01without wanting to sit there all day
42:04long.
42:05>> That's the scam. That's the griff.
42:07>> Go to college. Spend all this money on
42:09college tuition for a job that returns
42:11they'll spend hundreds of thousands
42:12going for a job that returns them like
42:14$70,000 a year, $60,000 a year. That's
42:16the scam. College. That's the scam.
42:17That's the freaking scam. And I went to
42:19college, so like I I have two degrees.
42:21College is a freaking scam. They don't
42:22teach you anything about life at all and
42:24how to actually start a business and the
42:25mindset it takes. Like, they don't teach
42:27you any of that. But
42:28>> I wonder why.
42:29>> Cuz I want to breed employees because
42:31they need people to
42:32>> Well, I mean, you you you would think
42:34that by now, you know, if if
42:36universities want to like continue to
42:38draw in people because most people your
42:40age, dude, they're starting to realize I
42:43don't even need to go to college. Mhm.
42:45>> Most of the people that I know that are
42:47that are, you know, successful
42:49entrepreneurs, they're not necessarily,
42:52you know, scholars. They're freaking
42:55hustlers.
42:56>> Yeah.
42:56>> And and the younger generation with Tik
42:59Tok and iPhone and all the availability
43:02that's out there. AI especially now.
43:05>> Christ, dude. There's there's there's
43:07kids making freaking stupid amount of
43:09money and everyone wants to call them
43:10lazy. They don't want to work. Why would
43:13you want to go work your ass off when
43:15you can open your phone, talk about a
43:16product, and get and make five grand?
43:19>> Exactly. Exactly. And I think it's
43:20still, you know, so new that it's not
43:22necessarily super trusted. People are
43:24like, "People buy off Tik Tok shop."
43:25Yeah. And it's only growing. Like social
43:27commerce right now, I'm not sure in the
43:29exact statistic, but I believe it's like
43:30a $2.6 trillion industry. And Tik Tok
43:33shop is just skyrocketing. It's only
43:35becoming bigger and bigger and bigger.
43:37>> Gary Ve was talking about it, I think,
43:38like a year ago.
43:40>> Yeah. Yeah. Right. He he always calls
43:41these things, but like yeah, it's it's
43:43massive and it's real and it's here and
43:45um you know, people will be, you know,
43:46more awake to it in a couple years.
43:48Like, damn, I should have hopped on that
43:49thing while it was still new. Like to
43:51me, I'm really happy I got in when I
43:52did.
43:53>> Yeah. Cuz cuz like look at Gary Vee. He
43:55he a lot of his uh success came from the
43:59fact that he was on YouTube talking
44:01about wine way early when YouTube was
44:04barely a thing.
44:05>> And then, you know, he was there. He's
44:07already been putting in his reps and now
44:09he's famous and he parlayed it into all
44:11this success and whatnot. And people are
44:14like, "Oh, I wish I'd have been on
44:15YouTube when he was." Well, this is the
44:17equivalent.
44:18>> Yeah. No, it's true. Alex Schmozi has a
44:20really good quote. So, there's never
44:22been a time in history where it's easier
44:23to make money, but it's also never been
44:25a time where it's harder to focus. So,
44:27there's people, you know, think about
44:28the average person, right? Their
44:30day-to-day basis, they're working their
44:31job. Whenever they're bored, they're
44:32pulling out their phone and they're
44:33scrolling. They have their habits. They
44:35go out on their weekends, right? They
44:37maybe go to the gym, they do their their
44:38hobbies, and they rinse and repeat. They
44:40live for the weekends, right? And so
44:42people are just kind of consuming all of
44:45this consumption, TV shows, right? All
44:47the media that they see on a daily
44:48basis. And it's unintentional
44:50consumption when you're scrolling, which
44:51is dangerous. It's ironic. You know,
44:53obviously I do Tik Tok shop coach on it,
44:56but I don't really scroll. And when I do
44:57scroll, it's simply to study, right?
44:59I've made a rule with myself like no
45:02more than like hour or two hours of
45:04scrolling like a week absolute max just
45:06because you're never prepared for what
45:08you're going to see next. And so I tell
45:10people if you want to get really good at
45:11content creation, start intentionally
45:13consuming because I I'll give you this
45:15example, right? Let's say you're someone
45:17who wants to um quit your job, okay?
45:19You're someone who's like miserable all
45:20day long and all you're doing is going
45:22and scrolling on social media and seeing
45:23news articles about how the world's
45:25burning and how terrible and life is and
45:27the economy sucks. And then you go to
45:28the next video and you see a lady
45:30complaining about how crappy her life is
45:32and how she's in a position that she
45:34hates and you're like, I relate to that.
45:35I resonate. I'm liking. I'm commenting.
45:36You come across a video like, hey, this
45:37thing's really this cool opportunity.
45:38This guy's scamming me. Right? And it's
45:40this victim mentality. People adapt
45:42through, you know, these external
45:44factors and forces they can't control
45:45through unintentional consumption, which
45:47is like the the media, you know, the the
45:50news is like the worst with this right
45:51now. I tell people if you want to see
45:53success, stop watching the news because
45:54you are worrying about things that you
45:56cannot control. Like yes, you can be
45:57aware of world events and stuff, but you
45:59can't do anything about all these things
46:00that they're telling you about. And so
46:02people live in fear. They live in
46:03paranoia. They're constantly consuming
46:05all of this stuff that's subconsciously
46:07being stored in files in their brain.
46:09And so they're letting other people's
46:11limiting views dictate their life,
46:13right? And so like you see somebody,
46:15some stranger complaining in their car
46:17about how terrible her life is, that
46:19limiting belief is now passed upon you.
46:21And you have to have the ability to be
46:22like, "I don't know that person. I don't
46:24think like that. and I'm not going to
46:26watch that stuff anymore. So when I, you
46:27know, when I decided and committed to
46:29this, I went and I literally I I hit not
46:32interested on all the news articles. Any
46:34anybody who was not in a life that I
46:36aspired to be like or a person that I I
46:39valued, I would not listen to them. They
46:41had to be people that I knew, liked, and
46:43trusted. If it was not that, I didn't
46:46pay attention to it. And that flipped my
46:47mindset around completely, which is I
46:49did not used to think like this. I did
46:51not used to think the way I do now. two
46:52years ago, the stuff we're talking about
46:54now would have been like, "Yeah, right."
46:56Victim mentality, right? Like that's not
46:57going to work for me. Like, there's no
46:59way you can make that much money online,
47:00right? Like, I work a job. The reason
47:02that my I'm broke right now is cuz my
47:04job doesn't pay me enough, right? I'm
47:05miserable cuz my my boss sucks. I'm
47:07miserable. Like, I hate this. I applied
47:09for this job. I got myself into it. I
47:12started taking full accountability for
47:13everything and I started being very
47:14intentional about everything I do with
47:16my life. That's changed the way that I
47:18just see the world. Did you do that by
47:20accident or someone teach you that?
47:22>> No one taught me that. Um
47:23[clears throat]
47:24I I mean I don't think it's something
47:26that you can really teach to people. You
47:28have to find it on your own. You have to
47:30get to a point in your life where you're
47:31like like look around you. Look around.
47:33Like everyone's kind of just the same.
47:35They're kind of living on autopilot.
47:37They're living in this life that was
47:39sort of kind of handed to them, right?
47:41Like hey, go to school, do this thing,
47:43take this test, pass this class, go to
47:45college, get a job. You're told what to
47:47do your entire life. I had to start
47:49thinking for myself. That's not
47:51something you can really teach. You have
47:52to decide that that's something you want
47:53to do. And so that's when I start I'm
47:55not I wasn't really a reader. You know,
47:56I tell people to read books like I'm not
47:57a reader. I'm like you can become a
47:58reader by picking up a [ __ ] book. You
48:00know, it's like pick up a book. And so I
48:02started reading. I read the book Think
48:03and Grow Rich by Napoleon Hill. The
48:06difference between how I read that in
48:07that state versus how I would have read
48:09it is I I read it and I actually
48:10believed this stuff. I believed it.
48:12Where you can read Think and Grow Rich
48:13and think like, "Oh, it's just another
48:15mindset book about philosophy." Well, I
48:17read it and I actually believed the
48:19things that were being said to me in
48:20that book and I started listening to
48:22these successful people talk like Bezos
48:25like like um Elon Musk and like all
48:27these successful millionaires and I
48:28listen to what they say and every all of
48:29them had things in common. You know,
48:31Alexi, they all had these things in
48:32common. I was like people in my
48:34day-to-day life don't speak like this.
48:36My co-workers don't speak like this. My
48:37boss doesn't speak like this. My friends
48:38don't speak like this. Like I'm going to
48:40start listening to these guys and do
48:41what they say. And I'm going to start
48:43thinking for myself and taking full
48:44control of my actions and my life
48:46because we only get one life. I'm done
48:48living for someone.
48:49>> It's debatable. But
48:50>> no, it's debatable. Well, we only get
48:51one Well, we don't know what happened.
48:53Well, I I'm I believe in Jesus. I
48:55believe in God. So, I believe that when
48:56we die, there's obviously like a
48:58spiritual realm and whatnot. I I think
49:00that we go to. So, I think it's
49:01>> How do you How do you explain
49:02reincarnation?
49:05>> I don't I don't know how to explain
49:06reincarnation.
49:07>> You've
49:08>> I know what it is, but
49:09>> Well, dude, there's like
49:10>> Yeah. really weird cases where this like
49:14little four-year-old that believes he
49:17was a jet fighter.
49:19>> Yeah.
49:20>> And knows and points out people's Yeah.
49:22It's like it's like how the heck that's
49:25crazy.
49:25>> I I try not to think so much about all
49:28that stuff that my my main kind of just
49:30philosophy in life is just, you know, be
49:32a good person and live like, you know,
49:34live like take risks, right? live like
49:36we're only here once because I do
49:38believe that, you know, there's a there
49:40is an afterlife, right? But a lot of
49:41it's like
49:43I don't I don't really know how to
49:44explain this. I listened to someone
49:46someone talk about this the other day
49:47and they had this they talked about the
49:49subconscious and they're like if you
49:51live in a state where when you die,
49:53right, you believe that you're going to
49:54go to a good place, right? You're going
49:56to go to a good place because it's kind
49:58of mental, spiritual. Everything in this
50:00world is like energy, right? So when you
50:01die, that energy has to go somewhere,
50:03right? And so for me, I'm like, at the
50:06end of the day, no one really knows what
50:07happens when you die. No one no one's
50:09lived to tell the tale about it. There's
50:10people who've died and come back to life
50:11and said things, but the end of the day,
50:13no one knows. And so to me, it's always
50:14just about just living life to its
50:16fullest and just being a good person,
50:18right? You can't go you can't go wrong
50:19if you live by the golden rule. Love
50:21yourself and treat others, you know, how
50:23you would want to treat yourself. And
50:24that's what I've been trying to study.
50:25>> Have you ever heard this? I think this
50:27is it. So listen, listen to this.
50:30>> Watch this. Oh, here we go.
50:32[clears throat]
50:33Instructions before visiting Earth by
50:35James McCrae. In the event that you wake
50:37up and find your soul separated from
50:39source and manifest into material form,
50:41don't panic. Your condition is only
50:43temporary. You've been selected for the
50:45opportunity of human incarnation.
50:48This 3D simulation is designed to break
50:50up the monotony of eternity by giving
50:52you a fully immersive experience as a
50:55distinct ego identity. [clears throat]
50:57Your body will serve as your physical
50:59avatar as you navigate a dense and
51:01dramatic reality.
51:03There will be many distractions causing
51:05you to forget your true nature and
51:06origin.
51:08You will experience a range of emotions
51:09from joy to loneliness to despair.
51:13But remember, no matter what trials and
51:15traumas you encounter, your soul remains
51:18perfectly safe.
51:21>> At times, you may feel lost or afraid.
51:22That's totally normal.
51:25>> If you ever need guidance, simply slow
51:27down your busy mind and bring your
51:28awareness to the quiet place inside
51:31yourself.
51:32On this planet, nothing is permanent.
51:35People and things will come and go. You
51:38will fall in love and form sentimental
51:39attachments and lose everything you hold
51:42dear.
51:44So cling to nothing too tightly, even
51:46yourself. And when it's time to let go,
51:48let go with grace. For nothing is owned,
51:51only borrowed.
51:53As you walk among the people on the
51:55planet, try to be a good guest. Tread
51:57lightly. Remember that you are only
51:59visiting.
52:01Don't make a mess. Listen more than you
52:04speak. Give more than you take.
52:07And don't keep your soft heart locked
52:09inside a glass cage, protected from wear
52:11and tear. Uh you'll never make it out
52:15alive
52:17and time passes quickly.
52:20So come back with some battle [music]
52:21scars and good stories to tell.
52:24>> Ain't that cool?
52:25>> That is kind of cool. Cuz that makes you
52:26think like, dude, if imagine if you if
52:29this was all like real and you knew that
52:32>> nothing will harm you literally. It
52:35might harm your body. It might kill you.
52:38Yeah.
52:38>> Your body,
52:39>> but like if it's the soul, that's the
52:41real you. And and we are,
52:43>> you know, and I believe we do have
52:44souls.
52:45>> Yeah. Of course.
52:46>> So like that's us. Yeah.
52:47>> So this this is just two avatars talking
52:51in a in a simulation or a experience
52:55that we were blessed to have.
52:57>> Exactly.
52:57>> And like
52:59>> nothing will harm you. Imagine how much
53:02more daring we would be.
53:03>> Imagine imagine if you lived the life of
53:05what if I do this thing and I could not
53:07fail, right?
53:08>> How what would you do then?
53:09>> What would you do?
53:10>> Yeah. So all the people listening in
53:12these cubicles, it's like dude, this guy
53:15took the chance. He's making good money.
53:19And and by the way, someone's like 30
53:20grand a month, that ain't anything,
53:22dude. He's just getting started. Number
53:23one. Number two, 30 grand a month,
53:26>> that's 10 times more than people are
53:28making in these cubicles or at least
53:30five.
53:31>> And and and quite frankly, you can do it
53:33from anywhere. And you can do it you
53:35probably could do it even more. Yeah.
53:37So, at the end of the day, if you ask
53:39me, if there's someone listening that
53:41isn't making more than 10,000 a month,
53:45>> I would do this part-time no matter
53:46what. Yes. Like, every single person
53:48here should reach out and say, "How do I
53:51do this?" Because again, he'll teach you
53:52how to do it. If you want personal
53:54coaching, he's got a program where you
53:56can join that and he'll walk you through
53:58it and handhold you. Um, he's got a
54:00software that'll write your scripts. You
54:02know, all you do is take a picture of
54:04the product that you're that you want to
54:05promote and it'll create the whole arc
54:08for you. All you if you can read, you
54:11can do it.
54:11>> Yeah.
54:12>> It's it's like all you need is a phone
54:14and a Tik Tok account essentially.
54:16>> Yeah.
54:17>> Where do I get UGC jobs though?
Building A Media Kit For Agencies
54:20>> Um so there's there's a couple ways to
54:22do it. Um one, you can go find agencies.
54:24Uh I've done most of my work through an
54:26agency that they reached out to you. How
54:29does someone that's interested in that?
54:30cuz my friend, he said he put his [ __ ]
54:33up on Fiverr or or you know uh one of
54:35those job posting places.
54:37>> The best way to do it is prove to brands
54:39that you can go viral when you you don't
54:40you don't need any money to start up a
54:42Tik Tok page, a personal page and
54:44practice going viral. So,
54:45>> well, I've went viral a bunch of times
54:46and no one's ever reached out to me
54:47about UGC.
54:49>> So, what I instruct the people in my my
54:51community to do is once we have proof of
54:53concept either through Tik Tok shop or
54:54like a personal page, we build a media
54:56kit. Okay? And in the media kit, it
54:57basically will house all of your videos,
54:59your most viral videos, and then you can
55:00literally just email that to brands. You
55:02can literally build an AI agent that
55:03will build or send to brands or you send
55:05it to agencies. Right now, the other way
55:07to do it, there's a platform that just
55:08came out. It's a little bit newer. It's
55:09called Tribe. I'm not affiliated with
55:11it. I do know that the owner is a good
55:12dude. His name is Lucas. But, um, Tribe
55:14is basically a way that you can apply as
55:16a creator and brands will be on there.
55:18And then they run those videos on Meta.
55:20And so, it's kind of like Tik Tok shop,
55:22but for like Instagram and Facebook. And
55:23so you apply for a brand, they accept
55:25you, you make videos, you submit it to
55:27the brand, and then they'll get
55:28commissions or sometimes a retainer from
55:30deals like that. So, couple different
55:31ways to go about UGC, but the
55:33opportunities are everywhere. I think
55:35people just have to start looking for
55:36them. They're just not they're not
55:38looking or there's so many they don't
55:39know which to focus on.
The Truth About Sacrifice And Success
55:40>> What would you tell the bomb squad
55:42that's listening to this if if you could
55:44tell them anything to help them, what
55:46would it be?
55:47>> Don't be afraid to take a chance. Um, at
55:50the end of the day, like we only have
55:51one life and don't waste time deciding
55:54what to do, just start taking action and
55:56focusing on one thing. Whatever you're
55:58doing in life, if you're life is not
55:59what you want it to be, the actions
56:01you're taking are not currently serving
56:03that life. So, you have to make
56:04sacrifices in order to get to the point
56:07you want to get to, figure out what
56:08sacrifices you want to make and start
56:10focusing attention on one thing. Whether
56:12that be a Tik Tok shop, maybe you want
56:13to get into AI, it doesn't have to be
56:15this. Just pick something and stick with
56:17it. Learn everything and anything about
56:19that and cut out the noise. Cut out
56:22everything that does not align with your
56:23belief and your view. Once you focus and
56:25get clear on a goal, the only person
56:27that's ever going to be in your way is
56:29you.
56:30>> What happens if you don't sacrifice for
56:32what you want,
56:33>> then you're not going to get it.
56:34Everything has a cost.
56:36>> What you want becomes the sacrifice.
56:39>> What you want becomes the sacrifice.
56:40>> Yeah. You're going to sacrifice either
56:41way. That's what I try to tell people.
56:42If you ever heard that before, that was
56:44mine. I made that up a long time ago.
56:46And I've heard people tell me that and
56:48I'm like, "Dude, that's good. Where'd
56:49you get that?"
56:49>> You came up with that.
56:50>> Yeah,
56:50>> I've heard that before.
56:52>> Dude, if you if you don't sacrifice for
56:54for what you want, what you want becomes
56:57the sacrifice.
56:59>> So, if you're going to sacrifice either
57:00way, you might as well sacrifice for
57:02what you want.
57:03>> Yeah.
57:03>> So, it's like, I want to be rich. Well,
57:05then, dude, you're going to have to
57:06sacrifice for that. Well, I'm not going
57:07to be rich then. Well, you're going to
57:09have to sacrifice for that.
57:10>> Yeah.
57:11>> So, at the end of the day, what do you
57:12want, man? and you just gave them a easy
57:15way with no excuses. That's why I was
57:18excited because like guys, I give you
57:20all kinds of people that come in and you
57:22know, it's not as always as easy as
57:24someone that's sitting there. There's
57:25timing. There's they had money. They had
57:27the right connections. Dude, you don't
57:29need nothing but a damn phone here. You
57:31need a phone. You need a phone and some
57:33coahones
57:35>> and and and and that's all you need. And
57:38you know, again, 30 grand a month is
57:40not, you know, zillions of dollars. But
57:41I'll tell you right now, it's it's a
57:43it's a hell of an income to go out and
57:46enjoy life and start figuring out what
57:47it is that will get you millions because
57:49like I told you, you might end up a
57:51freaking band or I'm you know who does
57:55piano in a band. It's usually a solo
57:56artist.
57:57>> Yeah.
57:58>> Like what? Name a name a band member
58:00that plays the piano in a band.
58:02>> The guy in Journey. I don't know his
58:04name, but [laughter] that's the only
58:05thing that comes to mind. I was I was
58:07gonna be the first one.
58:08>> I know, but like Elton John
58:10>> Elton John, Billy Joel,
58:11>> you know, Billy Joel. Like it's usually
58:12an independent artist. It's not a band.
58:14Yeah. Maybe that's where you were
58:16[ __ ] up. Maybe that's
58:17>> you're trying to be in a band. What band
58:19has a piano anyway?
58:21>> Good call. Yeah, good call.
58:23>> Better try that again.
58:24>> Yeah, that's why we shift shifted
58:25niches. We We'll circle back to it. And
58:27for anyone who's watching too, like if
58:29you do have like a fear of what happens
58:31if I take this shot, one one thing that
58:33helped me and I believe this is my
58:35saying, but I I said it in a video once
58:37and it's always stuck with me, but like
58:38I'd rather have, you know, a an
58:40uncertain future than a future I'm
58:42certain that I don't want. And so a lot
58:44of times people will be working in these
58:46jobs and you can pretty much get a clear
58:47outlook of what your life is going to
58:48look like if you don't make a change,
58:50right? Yes, you you might get promoted
58:51to the next step. What happens when
58:53people get promoted? they typically
58:54start living they get the next thing
58:56they want. They get that next car, the
58:58nice car, the newer place, right? So,
59:00they're constantly tied to this job.
59:01Okay? And so, you can you can look at
59:03that future and you can see what that
59:05is. And so, the only way to make a
59:07change is like once you decide that that
59:08future is not for you, it's okay to go
59:10into the unknown. It's okay to be a
59:12little bit scared. It's okay to fear,
59:14you know, the things you don't know.
59:15It's like walking through a door. You
59:16know, you're right now you're currently
59:18in this jail, prison cell, and it's
59:19comfortable. You lounge chair, right?
59:21Yeah. You know, your day-to-day routine,
59:23right? There's a lot of certainty in
59:24that day. You know what that's going to
59:25be and there's this door leading out to
59:27nowhere, okay? And you're just like, do
59:29I want to go out that door or do I want
59:30to stay in this jail cell? Which type of
59:32person are you? Cuz to me, like I don't
59:34want to stay in a jail cell. And a lot
59:35of you guys watching, maybe you don't
59:36want that either. And so
59:37>> what if it's worse out there?
59:39>> Well, do your best to prepare.
59:42>> How about then go back to the jail cell?
59:44>> Yeah, go back to the jail cell. It's
59:45always going to be right there, right?
59:46But a job a job's always going to be
59:48available, folks.
59:49>> A job's always going to be available.
59:50like absolute worst case comes you can
59:52just go do something else. But like at
59:54the end of the day like entrepreneurship
59:55is nothing that more than just figuring
59:57out a problem someone has and then
59:59providing a solution to it and it
1:00:00becomes a lot easier to think about in
1:00:02that way. And all you have to do is just
1:00:03do something for free long enough until
1:00:05you get good at it until you can get
1:00:06start charging for it, right? Get some
1:00:08testimonials and then once you have that
1:00:10then you can start charging for the
1:00:10thing because you have a lot more
1:00:11confidence. And so it's not uber
1:00:13complicated. People over complicate it.
1:00:15They fear these things because they
1:00:16haven't done them before. They're not
1:00:17really taught. You have to go out of
1:00:18your way to learn them. but that you see
1:00:21what your life is going to look like if
1:00:23you stay in that jail cell. It's okay to
1:00:25go out that door and prepare to go out
1:00:27that door, right? Like I said, build the
1:00:29income while you're working your job.
1:00:31Use it as leverage. Don't just be an
1:00:33idiot and just quit without a plan. Use
1:00:34your job as leverage to fund your
1:00:36freedom. Once you have that income
1:00:38coming in, you're going to walk through
1:00:40walk through I remember walking into my
1:00:41corporate job the month I was making
1:00:42like 10K a month. I had made $500. It
1:00:44was it was lunch break and I'm sitting
1:00:46there looking at my co-workers and I'm
1:00:47just like these guys have no idea that
1:00:49I'm making all this money right now.
1:00:51Like I've made more today and it's noon
1:00:53than I would I'm going to make all all
1:00:54freaking week sitting here. And I'm
1:00:55looking around like I don't need to be
1:00:56here. That gives you another confidence
1:00:59I can't explain. When you're making more
1:01:00money than you are at your job, you're
1:01:01just sitting there like I don't need
1:01:03this place. I can leave any time. And
1:01:05you just start carrying yourself
1:01:07different. That that's you know I think
1:01:09a big personality change I had was when
1:01:10I was starting to make money for myself.
1:01:11I was like, "Wow, like I can do this."
1:01:14And that's when my eyes started opening
1:01:16to what's possible.
1:01:17>> Yeah. I mean, you're just getting
1:01:18started, dude. Is not, you know, I'm I'm
1:01:20looking forward to seeing where you're
1:01:21going. Danny Fisher official, folks, if
1:01:24you guys want to follow him. Danny
1:01:25Fisher official, just like it sounds. Or
1:01:28Fisher Effect if you want to check him
1:01:30out on Tik Tok or check out his YouTube
1:01:32channel, Fiser_ffect.
1:01:35um the escapesocciety.com
1:01:38if you want to escape the the the the
1:01:41rat race. Appreciate you, dude. We'll
1:01:43keep my eyes on you and see how big you
1:01:44get.