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The Hidden Phone Business Paying More Than Most 9-5 Jobs (No Experience Needed)

BRAD LEA TV · 14,424 words · 66 min read

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Intro

0:00It took me five months to make my first

0:01$10,000 a month on the side of my 9 to5.

0:04I had $432 in my bank account 14 months

0:07ago. Like I've made more today and it's

0:08noon than I would I'm going to make all

0:10freaking week sitting here. I'm looking

0:11around. I'm like I don't need to be

0:12here. I have two degrees. College is a

0:13freaking scam. They don't teach you

0:14anything about life. I'd rather have an

0:16uncertain future than a future I'm

0:17certain that I don't want. It's damn

0:18near like 2 and 1 halfx my income while

0:20working a full-time job.

0:21>> So if they could just do it part time.

0:23>> I believe it's like $2.6 [music]

0:24trillion industry. This is still kind of

0:26like technically new. This is still kind

0:28of the gold rush. So, why wouldn't

0:29everyone in the world do this?

0:34What it is, Brad Lee back again with

0:36another episode of Dropping Bombs today

0:38in the studio. Folks, I got a real treat

0:41for you. My man Danny Fisher in the

0:43house. It's

0:44>> pleasure to be here, Brad. Thank you.

0:46>> Folks, if you guys don't know this dude,

0:47that's because usually he's the man

0:50behind the scenes. You can follow him at

0:52DannyFisher official. YouTube

0:55Fisher_effect

0:58Tik Tok is Fisher Effect [clears throat]

1:01and the escapeocciety.com.

1:05There's also one here usescriptkit.com.

1:10>> So folks, he's got a software out that

1:12helps people create really, you know,

1:15effective and persuasive scripts for UGC

1:18content that's going on. and he figured

1:21out this tick tock shop affiliate

1:24marketing program where he went from

1:27basically couple hundred bucks in his

1:29bank account working in a cubicle

1:31feeling like he was empty to now making

1:33all kinds of dough working for himself

1:36basically just putting content on TikTok

1:39and breaking in the dough and now you

1:42are excited because you started showing

1:44your friends and everybody how to do it

1:45they're now doing it and you're like

1:47dude you can change lives so pay

1:49attention folks folks cuz your life

1:51might be changed today from old Danny

1:53Fiser.

1:54>> That is the goal.

1:56>> So, so let's go over the story real

1:58quick so people understand. You were

2:00basically in corporate America. What

2:01were you doing?

2:02>> Yeah. So, I graduated college in 2021. I

2:04worked corporate for, you know, four and

2:06a half, five years, a few jobs. And uh I

2:09I had two degrees from the business

2:11school. So, I was in finance, different

2:13finance roles. I was a recruiter. Uh I

2:15worked for a semi-chip microcond. So,

2:17nothing close to what I'm doing now. But

2:18basically,

2:20as time went on, I just got more and

2:22more like uneasy with the fact I was

2:23trading my life away, working for

2:25someone else's dream. And it was painful

2:27for me. The original goal was to be a

2:28musician. Um, I'm played piano my entire

2:31life. And so, I was in a band. I tried

2:33making a piano course. You know, we

2:34pursued that for 4 years. Um, got

2:37nowhere. And I was just sick of sitting

2:39in an office every single day doing

2:40mindless, meaningless work for someone

2:42else. And so it got to a point where I

2:44was forced to make a choice and that was

2:46to drop my passion music and a lot of

2:48the things that I liked and I started

2:49learning everything about business sales

2:52marketing took me you know through

2:54Amazon drop shipping and a lot of

2:57roadblocks in the way but all past led

2:59to Tik Tok shop and when I heard about

3:00the opportunity I dropped everything I

3:02was doing to focus in completely on that

3:04and really that's where you know that's

3:06where everything kind of took off is

3:07when I decided corporate was not for me

3:09I wanted [clears throat] more out of

3:10life and that's when I decided to So all

3:12in on that and I certainly did went all

3:14in.

3:16>> So let's tell people how you make money

3:17basically.

3:18>> Yeah. So for anyone who doesn't know

3:19what Tik Tok shop affiliate is, don't

3:21get don't get it confused with Tik Tok

3:22shop seller. Okay. You not need to have

3:24a website. You do not need to have your

3:26own product. Okay. It's not like drop

3:27shipping. It's much different. This is

3:29basically you marketing to other people.

3:32Okay? So, you're marketing to um you're

3:35marketing other people's products and

How TikTok Shop Affiliate Marketing Works

3:36you're all you're doing is making Tik

3:38Tok shop videos, which is basically just

3:39a video of you saying, "Hey, I really

3:41like this thing." So, say you have a

3:42supplement that you like to take, like

3:43you have a creatine powder or something.

3:45Hey, this creatine powder is freaking

3:46awesome. I love it. You make a video,

3:48you post it. If someone buys commission

3:50from your link, you get anywhere from 15

3:52to 25, sometimes 30% depending on what

3:55the company's offering. And let's say

3:56that video gets seen by a million people

3:58and 1% of people buy it. You can see how

4:00much money you can make. The average

4:02person could be making 15, 20, $30,000 a

4:05month. I got multiple friends doing six

4:07figures a month just off Tik Tok Shop

4:08affiliate alone, which is crazy.

4:10>> Yeah. So, that's how people can change

4:12their life. You're saying basically

4:13anybody listening to this working in a

4:15cubicle job or not making six figures,

4:18could could theoretically take out their

4:20phone, sit at home all day, and make

4:23themselves 20, 30, $40,000 a month in a

4:26couple of hours a day. Does it How many

4:28hours a day you working on it? Well,

4:30when I was working a full-time job, um

4:32obviously you're trading your your day

4:33away a lot of times from 8 to 5 and so

4:35your 5 to 11s become increasingly

4:37important. Um but as much time as you

4:39can possibly commit to it. It becomes

4:40serious when you treat it seriously. But

4:42>> what does it what does it what does it

4:43take?

4:44>> Uh usually being able to post three to

4:46six videos a day or go live for two

4:49hours. The only problem with live

4:50streams is you're you're trading your

4:51time still, but you can still make $60

4:53to $100 an hour on live streams,

4:55sometimes more, but videos work for you

4:57over time. So, I tell everybody commit

4:58to at least 3 to six videos a day, which

5:01can typically take anywhere from 2 to

5:02four hours depending on your efficiency

5:04level with videos.

5:05>> Why do you think it takes that long to

5:07make a video?

5:08>> Well, it's not necessarily just making

5:09the video, right? If you're doing this

5:10right, you're doing more than just

5:12whipping out your phone and making a

5:13video, right? You're taking time on

5:14product selection. You're taking time on

5:16researching other winning videos and

5:18taking time on actually learning the

5:19product. A big mistake people make when

5:21it comes to Tik Tok Shop affiliate is

5:23they don't do any research on the thing

5:24that they're promoting. they're simply

5:26just making an ad. And at the end of the

5:27day, people hate ads. And so the real

5:29skill comes in one, you know, how do you

5:32actually make these videos? How do you

5:33actually pick these products? And then

5:35how do you make it look like it's not

5:36just an ad, right?

5:37>> Yeah. But you solve that with your

5:38software.

5:39>> Yeah. Solve that with the software.

5:40>> So now they don't even need to do that.

5:42They just need to get your your uses

5:44scriptkit.com.

5:46>> Yeah. Use use scriptkit.com.

5:47>> Use

5:48>> Yeah. use scriptkit.com will definitely

5:50help. But uh a big part of it too is

5:52also the products that you pick itself,

5:54right? Um,

5:55>> I picked cologne because I'm gonna try

5:57it, folks. But just for fun.

5:58>> Yeah.

5:59>> And [clears throat] I picked cologne

6:00because I like cologne.

6:02>> Yeah.

6:02>> So, so why would it take me four hours

6:05to make six videos on the cologne?

Why Product Research Drives Viral Sales

6:07>> So, Tik Tok shop has what's called

6:09GMVAX. Okay. It it GMBB Max got

6:11introduced about 6 months ago. Okay.

6:13When Tik Tok shop started back in like

6:15end of 2023, early 2024, GVMAX didn't

6:18exist. So, the product you picked,

6:19anything can go viral. But now, the

6:20products you pick, they have to be

6:22backed by a brand that has ad spend.

6:24Okay, if a brand does not have ad spend,

6:26it's going to be very hard to get picked

6:28up, right? So, you have to be selective

6:30of the products you pick because you

6:31want to make sure that company is

6:32actually putting money into the

6:34advertising themselves.

6:34>> How do you know if they are or not?

6:36>> That's what I spent a lot of time

6:38learning.

6:39>> So, I could have picked the wrong

6:40product just now.

6:41>> If the the typical rule of thumb is if

6:44it's currently getting sales, okay, and

6:45it's got like a lot of decent reviews or

6:47it's a well-established brand, you

6:49should be fine. But a lot of the newer

6:51brands, you know, sellers who come on

6:52there don't have don't put any money

6:54into G&V Max, it's going to be very hard

6:56for an affiliate to be successful. So,

6:58rule of thumb, pick a brand that's

7:00reputable or pick something that's

7:01already proven to sell before.

7:04>> And and I'm assuming now that you're

7:06teaching people how to do this, you know

7:08how to do all that.

7:09>> Yes, I know how to do all of it.

7:11>> So, if someone's listening, what would

7:13like is there software that tells you

7:15this?

7:15>> So, there's a software called Calida.

7:17I'm not affiliated with it, but it's

7:19what I use to go do product research. I

7:21look for revenue trends. I like to find

7:23products that are trending upwards in

7:24revenue. And the other part of this is

7:26products that solve problems. So, if

7:29you're watching this and you don't know

7:30much about marketing, the way that you

7:31market something is not by saying, "Oh,

7:33look how cool this thing is." It's by

7:35saying, "Hey, you have a problem and

7:36this thing will help you solve the

7:37problem." And so, it's being able to

7:39pick products that actually solve

7:40people's problems.

7:42>> So, like cologne, your problem might be

7:44can't get laid. Yes. And this cologne

7:46will get you laid.

7:47>> Exactly. You got to paint a picture in

7:49the viewer's head, right?

7:50>> Even [clears throat] if it's not

7:51believable cuz everyone knows like you

7:52ever see that ad for cologne that has

7:55pherommones. [clears throat] You know

7:57what I'm talking about.

7:58>> Mm.

7:58>> Well, basically there's this cologne

8:01that has human pherommones and you know

8:05it's a it's a natural mating, you know,

8:08animalistic thing pherommones. So, there

8:11was an ad that basically said, "If you

8:12wear this cologne, dude, you're getting

8:14you're getting girls, period." Well,

8:16dude, obviously it sold out. So, that's

8:19a great example. They weren't selling

8:21cologne saying, "This smells good." It

8:22was, "Hey, you got a problem getting

8:24chicks. This is the freaking cologne

8:27that will make them magnetic."

8:29>> Exactly. It paints a picture in

8:31somebody's mind. And at the end of the

8:32day with [clears throat] content

8:33creation, right, people don't like

8:35seeing ads. And so, the best way to make

8:37ads is not to make ads. And that's

8:39really the skill set is being able to

8:41plug in the product after talking about

8:43a specific problem and after telling

8:45people what their life could look like,

8:47which is a big reason why I've done

8:48supplements for most of the time doing

8:49this. It's a lot easier to get that

8:51point across like, "Hey, you have this

8:53problem. Here's a solution." But I know

8:55a lot of people are making a lot of

8:56money just selling like vacuums, right?

8:59Selling regular household appliances,

9:01right? People are doing skincare.

9:02anything that solves a problem. Um, even

9:05like an insecurity or something, those

9:07are the best things to pick and look for

9:09when you're picking products out.

9:10>> And even if if only 10 people a day ran

9:13across the video and and you have a link

9:15in there and they buy it. [ __ ] dude.

9:18That could be 50 bucks a day.

9:19>> Yeah. You know, a lot of people will

9:20complain to when they do Tik Tok shop,

9:22oh, I'm only getting 300 views. I'm only

9:23getting 500 views. That's 500 people,

9:26right? And so, the idea is make content

9:28geared towards one person. When you're

9:30when you're filming a video, don't start

9:31it with, "Hey guys, look how cool this

9:33thing is." Have one specific person that

9:35you talk to. We call it an ICP, an ideal

9:38client persona. What do they look like?

9:40What do they feel like on a day-to-day

9:41basis? And speak exactly to that person.

9:43Like a lot of people make the mistake is

9:45they try and generalize the product that

9:46they're doing into this mass market.

9:48That's not how you do this. So, for

9:50example, if I'm promoting um something

9:52for skinincare, I'm specifically going

9:54to talk to somebody who has acne and I'm

9:56going to talk about what it feels like

9:57to have acne, what their problems are on

9:59a day-to-day basis, and what life like

10:01life is like after, you know, the acne

10:03goes away, right? Rather than, hey guys,

10:05this is going to make your skin look so

10:06clear and smooth and clean. That's not

10:08how you market something.

The Proven Script Formula For Sales

10:11>> So, what's the formula? the formula in

10:14terms of getting sales for for Tik Tok

10:16shop.

10:17>> Well, like if I were going to, you know,

10:18create a ad. Yeah. What's the formula

10:21like? Here's the product.

10:22>> Yeah.

10:23>> And then here's the benefit or what's

10:24the formula?

10:25>> My my formula goes like this. Usually

10:27starts with some sort of hook. Okay. A

10:28hook's basically capturing people's

10:30attention and curiosity. If you're not

10:32capturing curiosity in a video and you

10:33don't get them past the first 3 seconds,

10:35you've already lost. And so, you have to

10:37upfront establish exactly what the

10:39problem is and who you're speaking to.

10:41Okay? So, if I'm going to be making a

10:42video of skincare promoting something

10:44like um something that helps acne, I'm

10:46going to say this is how it really feels

10:48to have acne and no one talks about

10:49these things. The only people really

10:51paying attention to that are people that

10:52I want buying my stuff. And so, that's

10:54usually a good hook. Now, the format of

10:56your video also matters. There's four

10:57parts of a hook. Verbal on-creen text,

11:00the format hook, and then the verbal.

11:02Okay? So, a lot of people think that the

11:04verbal hook is the most important. It's

11:05actually the the least important

11:06compared to the other three. The format

11:08could be like a skit. Okay? Could be

11:10like, "Yo, what are you doing? What are

11:11you what are you wearing? What are you

11:13using?" Okay, like a skit style. Could

11:14be a talking head. Could be a just on

11:17simple on-screen text, right? So, the

11:19format is the hook. So, we always have

11:20to start with the hook. The body of the

11:22paragraph I usually go next is the

11:24problems. What does it actually feel

11:25like to have that problem? Then we go

11:27into um a relatability. So, relatability

11:30is very important. You have to relate to

11:31the person's problems. A lot of people

11:34like just yell at people on social

11:35media. The key to authentic content is

11:38specifically to relate to what the

11:41person's currently going through. Okay?

11:42And the way you do that is either you

11:44have some sort of avatar like your mom,

11:46your sister, your cousin, your best

11:48friend who's going through that problem

11:49or yourself. And so we go hook, we go

11:52problem, we go relate to the people with

11:54the problem, and then we go credibility.

11:56Okay? What's the credibility behind the

11:57thing that we're about to introduce?

11:59Okay? Okay, if we're doing a top off

12:00ofunnel product, we have to explain what

12:01this thing is before we like show the

12:04product itself. And then we talk about

12:06what is life like now? How did your life

12:09change? Then we show the product. Okay.

12:11Where a lot of people mess up is the

12:12first 3 seconds of their video is them

12:14holding the product in front of their

12:15face. No one likes ads. And if I know

12:17that that's an ad, I'm probably going to

12:18skip it.

12:20>> At the end, you know it's an ad, though,

12:22right?

12:22>> At the end, you know it's an ad. But

12:24like the the the key here with Tik Tok

12:26shop is by the time someone finishes

12:28that minute video or three minute video

12:29or two-minute video, they want the thing

12:31that you're you're going to talk about,

12:32right? So I tell people all the time

12:35like a lot of people say the call to

12:36action is the most important part of the

12:38video. Wrong. It's the least important

12:39part of the video because if you do the

12:41video right, by the time you know the

12:42person gets to the end, they're going to

12:44want to buy that thing, right? And so

12:46it's almost like saying, "Hey, you have

12:47this problem. There's this solution. The

12:49missing piece is this thing. And if you

12:51can create that, you're going to get

12:53sales.

12:54>> That's crazy. Now that I'm thinking

12:56about it, I've seen ads where

12:59they're those.

13:00>> Yeah. Yeah, we're really good at that.

13:02Now, that's Tik Tok shop affiliate. Now,

Mastering UGC For Brand Paid Content

13:04UGC is a little bit different. Okay. So,

13:06you look at T all UGC stands for user

13:10generated content. If you're not

13:11familiar with what that is, all

13:13>> by the way, there's a whole another way

13:14to make money, people.

13:16>> My buddy did this.

13:17>> Yes. Yeah. So all all Tik Tok shop

13:19videos are technically UGC, but not all

13:22UGC videos are Tik Tok shop videos.

13:23Okay? So a UGC video is an organic video

13:27that's secretly promoting something.

13:29Okay? So it could be the average person

13:32and it's not usually not posted on your

13:34accounts, okay? It's usually a separate

13:35account. It's usually the company's

13:36account, someone else, and you're an

13:38average person and you're just making a

13:39video. Like for example, if I was doing

13:41an AI software, okay, it'd be like, yo,

13:43I was having this problem the other day

13:44and like, oh my gosh, here's what

13:46happened to my life. So people think

13:47it's like a real video, okay? It's like

13:48an actual thing, which a lot of times

13:49you want it to relate to your life.

13:50Promote things that you actually care

13:51about. It helps in your tone. And by the

13:53end of the video, you're like, I solved

13:55this problem with this really cool site

13:56and this is the name of the site. If

13:58anyone wants to go check it out and so

13:59people then it doesn't look like an ad,

14:02right? Because there's no link, right?

14:03There's no no if go to my bio, link in

14:05my bio. There's none of that. It's just

14:07like, hey, here's this cool thing. And

14:08people go out of their way to do it

14:09themselves.

14:10>> Well, how do they find the product?

14:12>> It's it's very it's very slight. So

14:14there's there's a couple like little

14:16tricks you can do, right? So one way you

14:17can do it be like, "Hey, if you want

14:19this thing, you can DM me." And so you

14:21can send a ManyHat automation to have

14:22people DM the link to you, okay? Which

14:24usually the companies will set up for

14:25you. If you don't know what Many Chat

14:27is, that's fine. The other way to do it

14:28is you can just briefly show the site.

14:30Okay? You're just like, "It's this site

14:31right here." And you just flip the

14:32camera and show the name of the site.

14:34And another like

14:35>> Well, then how do they know it came from

14:36you?

14:37>> They don't. They don't. You kind of

14:39don't want them to. You want it to look

14:40>> how do you get paid? you get. So, it's

14:42retainers usually with UGC. So, a

14:44company will pay you like $3,000 for 30

14:47videos. That's that's pretty standard

14:48for like the average UGC creator. So,

14:51you're getting sometimes you can you can

14:52negotiate commission deals, but like for

14:55a lot of the contracts I did, it was

14:56like 4K for 30 videos and the videos

14:59take 10 minutes to make and so you can

15:00stack those pretty quickly, right? So,

15:02um the cool part is too like if you get

15:04good at that skill, you can use it for

15:05your own business, right? It's the skill

15:06of selling without selling. Another, you

15:08know, little hack is like you don't even

15:10show the product at all. You don't even

15:12show what it is. You don't show the

15:13software. And then you have planted

15:15comments that say like um they'll say

15:17like, "Yo, what's the name of that

15:18site?" And you're like, "It's called

15:19this." And so because what do people do

15:21after they watch a video? They usually

15:22go in the comments and they're like,

15:24"Oh, the name of that site." And so like

15:25it doesn't look like an ad at all.

15:26Right. So it's it's very discreet. So a

15:28good UGC creator, you don't know that

15:30they're making ads. That's that's kind

15:32of the art of UGC.

15:34>> So UGC, you do both?

15:36>> I do both. I started with Tik Tok shop.

15:38I tell people Tik Tok shop's the gateway

15:40to UGC because Tik Tok shop will pay

15:42you. You can learn the skill. You get

15:43real-time feedback and evaluations. UGC

15:45is a little bit harder because it's on

15:47the organic algorithm. The Tik Tok shop

15:49algorithm is a little bit different.

15:50Okay, the organic algorithm um it's a

15:52little bit harder to go viral, right?

15:54But again, Tik Tok shop's a great place

15:56to learn the actual skill set itself.

15:58And then UGC is where like you can get

16:00that base retainer. So, when I quit my

16:01job last year to go all in on this, um,

16:04like there's my Tik Tok shop accounts

16:06got banned for for a month and I went

16:07down to like I was making like 15k a

16:09month and I went down to like zero, but

16:11I got picked up on a UGC deal which gave

16:13me like 4K base and so that was great.

16:16So, it's it's awesome if you can stack

16:18UGC retainers with Tik Tok shop income

16:21where your UGC is just funding all of

16:22your bills. Tik Tok shop commissions are

16:24just extra. So, typically what I teach

16:26is like we start on Tik Tok shop and

16:28then we get good at this. We prove we

16:29can go viral. We proved we can sell and

16:31then we move over to UGC and then we

16:32start stacking everything together.

How To Go Viral Through Consistency

16:34>> How do you go viral? Is there a formula

16:36for that?

16:37>> You have to Well, yes. I mean, if

16:40everyone had the answer to exactly how

16:41to go viral, I mean, it it'd be a lot

16:44easier game. The the key to going viral

16:45is one, consistency. You got to show up

16:47every day. Think of every time you post

16:49is feedback. Okay? You get a feedback

16:51loop. You post 10 videos,

16:52[clears throat] you get 10 pieces of

16:53feedback. A lot of times people

16:55complain, "The algorithm hates me. The

16:56algorithm hates me." No. Every time you

16:58post, you learn and you get better. So

17:00content creation is two things. It's

17:01consistency and iterations. An iteration

17:04is simply just a 1% improvement from

17:07some sort of outlier in your video. So

17:08if you had a video that did like 1,200

17:10views, great. What did we do different

17:11than the other ones that got 500? Let's

17:13keep making improvements every day. So

17:15you go viral by being consistent and

17:17iterating on a day-to-day basis, which

17:19means you have to post in volume to

17:21figure out what's working and what's not

17:22working. Right? Now going viral, too,

17:24there's a lot of components to this, but

17:25you have to talk about things people

17:27care about. Okay? Obviously, like if

17:29there's no curiosity in the video,

17:30right? If you start the video off with,

17:32"Hey guys, uh to you know, today I'm

17:34feeling this." First off, no one cares

17:36about you. They have to know right up

17:38front what they're getting out of that

17:39video and what this video is going to be

17:41about. Like a good way to ask if this is

17:43going to go viral is like just start

17:44scrolling and be intentionally aware of

17:46when you're scrolling. The big problem

17:47with this generation is everyone's

17:49unintentionally consuming content. If

17:51you start intentionally consuming things

17:53and you start actually studying content,

17:55like for me, like a big part of my

17:57success was just when I opened TikTok, I

17:59wasn't opening it from an entertainment

18:00perspective. I'm opening it from like

18:02learning what is it that people are

18:04watching? What is it they're liking?

18:05What is it that causes something to go

18:06viral? What worked for that guy? If that

18:08guy went viral for that thing, how can I

18:09take that idea and apply it to my

18:11product? And so the key to going viral

18:13is figuring out what are other people

18:15doing, right? What did that guy do? How

18:16can I apply that to this thing that I'm

18:18promoting? If you can get good at that,

18:19then

18:20>> let's use cologne as the example.

18:22>> Yeah. So, what I'd be doing for cologne

18:24would be, well, what's the problem that

18:26cologne solves? You

18:27>> smell good.

18:28>> You smell good, right? So, what I do

18:30>> everyone in the world don't stink. It's

18:32not like, you know, everyone stinks.

18:34>> But people want to feel feel good, smell

18:36good, look good.

18:38>> So, to me, a cologne is is going to make

18:40you more attractive,

18:42>> right? So,

18:42>> so am I am I is my ICP ugly people? It

18:46wouldn't necessarily be ugly people, but

18:48you got to kind of get stinky people.

18:50>> Yeah, stinky people. People who are

18:51insecure that they might stink. And so,

18:53>> how about how about like

18:56guys who want more attention from women

18:58cuz that's all of them. I'm trying to

19:00get a big market, right?

19:01>> I don't want a little niche market, do

19:03I?

19:04>> Yeah. It depends on what you're

19:05promoting.

19:05>> I know, but like the bigger the TAM, the

19:08better.

19:08>> Yeah. Yeah. Have you heard of the word

19:10TAM?

19:10>> Yeah. Yeah. Just for y'all out there,

19:12total addressable market, meaning you go

19:14into a fishing pond with three fish,

19:16you're less likely to catch one that has

19:183,000 fish.

19:20>> So, you want a bigger

19:22>> tam.

19:22>> Yeah.

19:23>> In my mind, when it comes to cologne, as

19:26I'm listening, I'm thinking, okay, I'm

19:28going to say something about

19:30getting

19:32the opposite sex.

19:34>> Mhm.

19:34>> Or getting laid. Will they ban you for

19:37any vulgarity or anything?

19:39>> Yes. You have to be very careful about

19:40Tik Tok shop bans and be be aware of

19:43their violations. Don't make any claims.

19:44The key is ride that line of like things

19:47that aren't allowed and things that are

19:48allowed.

19:48>> You know what I was thinking about

19:50inventing? Because nobody ever knows

19:52what those community rules are,

19:57make your content, run it through this,

19:59and it'll tell you if it violates the

20:01community guidelines. Cuz I never know

20:03if what community vine guidelines are.

20:06Have you ever read them? Uh, I've read

20:08them, but they

20:08>> word for word.

20:10>> No, there's it's No, they're like

20:11documents pages.

20:12>> Yeah,

20:12>> dude. I just showed you one that wasn't

20:15okay. And I was like, it doesn't even

20:16say anything. How did I violate

20:18anything?

20:19>> That is one of the downsides of this

20:20this business is like violations and

20:23bans, you know, you can't control that

20:24stuff. And so, do your best. If my rule

20:27of thumb is if you think you shouldn't

20:28say it, don't say it. Don't make any

20:30claims that aren't true. And don't be

20:32overly dramatic. So I could say legally

20:38I could say for example the hook I need

20:41to start with a hook, right?

20:43>> Yes.

20:43>> So I would say listen you want to know

20:45how I get all my ladies.

20:48Is that a hook or does no one care?

20:50>> No one might care and I'll tell you why.

20:52It might work for you because you're

20:53Bradley. Okay. It might work for you.

20:55But for the average person, they're not

20:56going to know who they are.

20:58>> Okay. How about How about Have you ever

21:01felt like you're invisible?

21:05That's better. It's better. What I would

21:07do if I was doing cologne, okay, and I

21:09was trying to attract the highest tan

21:10possible. How to tell if your natural

21:13smell is repulsive to women. Okay? Cuz

21:16as a guy, I'm probably watching that out

21:18of pure curiosity because I want to know

21:19if I smell bad. How to tell if you smell

21:21bad because no one's going to tell you.

21:23Okay? Things like that. Right? It

21:24invokes curiosity.

21:25>> This is why I need your software.

21:27>> Yeah. Right. Hey, this is why that it'll

21:29help with that. But I I tell everyone

21:30having a general understanding of

21:31marketing is the biggest like sales and

21:34marketing are the two pillars of every

21:35business. If if you're not making money

21:37currently, like learn those two things

21:39as good as possible. And a big part of

21:41marketing is psychology. Same with

21:43sales, right? Psychology is just

21:44learning people and their behavior. And

21:46so you just have to understand what

21:48exactly would capture the attention of

21:51your target demographic. Okay? If you're

21:52trying to sell cologne to men, then the

21:55best pain point is like we want them to

21:57feel like they don't smell good

21:59currently, right? How to tell if the

22:00cologne you're currently using is

22:03attracting women. How to tell if the

22:05cologne you're currently using, you

22:06know, is like rotting your skin. That's

22:08a very dramatic one. I won't really use

22:09that one. But like again, we want to get

22:11people to be like, "Whoa, is this thing

22:12that I'm currently doing, this cologne

22:14I'm currently using, is this good or

22:15bad?" How to tell if your cologne is

22:17actually like is how to tell if your

22:19cologne is repulsive? like the word like

22:21that, like, oh my gosh, no one's going

22:23to tell you because everyone's just so

22:24nice. Here's how you can actually tell.

22:26All right? And so that's going to cause

22:27someone to at least engage in watching

22:29the video rather than if you're like,

22:31have you ever felt like sounds like an

22:33ad still, right? And so the whole point

22:34of this is like try not to make ads and

22:36you have to blend it with that natural,

22:39you know, short form content. That's

22:40really the really good content creators

22:42who are making a lot of money are really

22:44good at just storytelling and and you

22:47know, inciting that that ICP. Exactly.

22:49you have because again like you said you

22:50want to cast a big net but if you cast a

22:52big net and like a lot of a lot of times

22:55creators will just optimize for millions

22:57of views millions of views but their

22:58conversions are terrible. I'd rather

22:59have 300,000 views that are hitting the

23:02exact target demographic I want because

23:04the sales and the the commissions are

23:06are just nuts. I've had videos that have

23:08had millions of views that don't convert

23:09as well as my ones that have 200,000

23:10views simply because I'm speaking to one

23:12specific person.

23:14>> So you do want to niche down. You want

23:16to speak to one specific audience. I

23:19wouldn't worry about the size of that

23:21niche. For example, if I'm promoting

23:24something that helps your lungs heal,

23:26okay? I want to target a couple

23:28different people. Obviously, smokers

23:30would be the the one that we're all

23:31thinking of, but like again, maybe I'm

23:33targeting people with COPD. Okay? It's

23:35an entirely different demographic, but

23:36it's a very specific problem. So, your

23:38conversions are going to go way up

23:39because no one else is making videos

23:41about somebody that has COPD. It's a

23:43very older demographic. So, it comes off

23:45a lot more believable.

23:49>> So, how old are you?

23:50>> I'm 26 years old.

23:51>> And where do you live?

23:52>> I live in Denver, but moving to Florida

23:53here soon.

23:54>> Why Florida?

23:55>> I like the beach. [laughter]

23:57>> So, now that you got some money in your

23:59bank, cuz you started with 200 bucks

24:02>> and 5 months later, you were starting to

24:04clock some some decent dollars

24:07>> and now you're just all in. You don't do

24:08anything but this.

24:10>> Yeah.

24:10>> And you can do it from anywhere in the

24:11world, which is the good news. You could

24:13go to Aruba right now and and live for 6

24:16months and make the same amount of

24:18money.

24:18>> Yeah. I'm living my dream life, which is

24:20crazy to even think about because a year

24:22like I'm I'm kind of like kind of like

24:24you, you know, like I'm always chasing

24:25the next thing. But we have to sit back

24:26and be grateful from where we came from.

24:28And to be honest with you, I used to sit

24:31in my cubicle working my my 9 to5 and I

24:34would just sit there and just think

24:35about how I wanted to live this life

24:36where I traveled and worked from my

24:38phone and made videos and helped people.

24:41Because the ultimate goal when I started

24:43was like I want to help myself first

24:44because I can't help people if I can't

24:45help myself. Help myself and then help

24:47others. And so I made a I made a Tik Tok

24:49page Fisher Effect and I documented my

24:51entire journey from from zero to my

24:53first $10,000 to quitting my job just to

24:55show that it's possible and to hold me

24:57accountable. So whoever's listening to

24:58this, if you want a really good way to

24:59make sure you hit your goals, make a

25:01social media account and start

25:02documenting your journey to hitting that

25:03goal cuz it freaking works. But um yeah,

25:06ultimately that's the life that I always

25:08wanted and I'm currently living it now.

25:09I mean, I'm sitting across the room from

25:10from you, which is nuts. Last year, I

25:13was literally no one. No one knew who I

25:14was. Um, you know, like I I didn't have

25:17any money. Like, I I made a video in

25:18April. I had $432 in my bank account

25:21like 14 months ago, right? And that

25:23shows you how quickly life can change.

25:25It's just it it's not overnight. It's

25:28it's months and honestly years of just

25:30compounded effort that looked like an

25:32[clears throat] overnight success to a

25:33lot of people. But

25:34>> did you know who I was back then?

25:36>> I've seen I seen I signed some of your

25:38stuff. Yeah. Like I I'd listen to a lot

25:40of different podcasts like you and you

25:42and Rogan and all these guys and stuff.

25:43And what's funny, Brad, is like I would

25:46sit there all the time and just be like,

25:48"One day I'm going to be on the other

25:49end of those podcast tables talking

25:50about my story like one day." And for a

25:52long time I thought it was going to be

25:53about music because I was originally

25:54trying to be a musician, but here we are

25:56talking about.

25:57>> How do you know that that's not still

25:58going to be the end result?

25:59>> I don't. I believe I can do anything

26:01that I put my mind to. Well, not only

26:02that, but dude, when you got some money

26:04laying around, you're you're more doors

26:06open, more access, more ability. You can

26:09go into a studio, you can pay to get

26:11recorded, you can pay to have it heard,

26:13you can pay to have it played.

26:15>> Yeah, exactly.

26:16>> So, like, next thing you know, dude,

26:17you're freaking what's his name? Gruber.

26:20>> Yeah. [laughter]

26:21>> You know, it's Josh Gruber.

26:22>> Josh Josh Gruber. Yeah. Yeah.

26:24>> Yeah.

26:25>> You know, I I would love to get back

26:26into music one day, but I don't ever

26:27want it to come a place where I'm like,

26:29I need to do this to make money from it.

26:30wanted to be from a place of like I want

26:32to do this because I want to do it and I

26:33stopped enjoying music when I felt like

26:35the pressure of I needed to make money

26:36with this. I was losing my creativity

26:38with it. And so that is one nice thing

26:40about making money is it allows you to

26:42be more creative. You're not stressed

26:43for how am I going to afford this thing

26:45and all this stuff. Like obviously I

26:47still take a lot of big bets. Um but I'm

26:49not as stressed anymore about how much

26:51I'm going to have to pay my bills next

26:53month. You know, it's like I have a

26:54skill set now and I trust my skill set.

26:56like I've proven over and over and over

26:58and over again that I can do this and

27:00that's built a lot of confidence in me

27:02which is something I never really had

27:03before.

27:04>> Well, how long did it take you

27:07altogether?

27:09>> Well, that's

27:12focused on the right thing. Okay. Cuz I

27:14tell people this, the reason you're

27:15probably not making progress currently

27:16is because your attention is spread

27:18across a bunch of different things. you

27:20have your job and you have your gym and

27:21you have your hobbies and you still go

27:22out on the weekends and you're giving

27:24what you think is all of your effort but

27:25you're giving effort towards the wrong

27:26things. And so for me, I was giving, you

27:29know, eight or nine hour hours a day of

27:31effort toward towards my job. I was

27:32giving two hours of effort a day towards

27:34my music. I was giving an hour and a

27:36half towards the gym and my diet and all

27:39this stuff, but none of it was actually

27:40going towards something that would help

27:41me live the life I wanted to live, which

27:43was this business and making money. And

27:45so once I dropped a lot of things that

27:48weren't serving my ultimate vision and

27:50direction at the time, it allowed me to

27:52get more clear in what I actually wanted

27:54and how to get there. And so once I got

27:56clear on that, which was like November

27:58of 2024,

28:02um, I started a whole bunch of things.

28:03Like I said, I tried drop shipping,

28:04which failed miserably because there's a

28:06lot to it that a lot of people don't

28:08don't mention in the YouTube videos

28:09talking about it. I tried Amazon. I

28:11tried KDP, where I made crossword

28:13puzzles for adults. I tried making a

28:14piano course and monetizing that. Um,

28:17you obviously tried the band for four

28:18years. And then when I when I

28:20consolidated effort on Tik Tok shop and

28:22dropped everything else, it took me 5

28:24months to make my first $10,000 a month

28:26on the side of my 9 to5. I quit a month

28:28later and have been doing five figure uh

28:31five figures a month ever since June of

28:33last year.

28:33>> What was your salary at the cubicle?

28:36>> Uh $73,000 a year.

28:38>> That ain't bad. I guess

28:40>> it is when you're miserable all day

28:42long. Yeah, but like [clears throat] you

28:44equaled or surpassed that on the side

28:46doing side hustle.

28:48>> Yeah, I I damn near like two and a halfx

28:51my income while working a a full-time

28:53job.

28:53>> So, people don't even need to quit. They

28:55could just do it part-time.

28:56>> No, most people I work with have

28:58full-time jobs. And the the whole key is

28:59don't just quit your job when you're

29:01miserable. Everyone everyone wants to

29:03work for themselves. Everyone's for the

29:04most part, not everyone's miserable at

29:05their job, but a lot of people don't

29:07feel fulfilled at their job. Okay, if

29:08you recognize that, then it's your job

29:10to figure out a way to make money for

29:11yourself, right? And so, the only way to

29:14really quit your job is to one, either

29:16either have enough savings and a plan

29:18put away that'll last you 3 to 6 months

29:20to actually work on that business or

29:22start generating income on the side of

29:24your job and then quit. Don't just

29:26There's plenty of time in my life when I

29:27want to just cold turkey quit. I would

29:29literally call my dad and mom like, I

29:30can't do this anymore. This this sucks.

29:31I hate my life. What did I get myself

29:32into? Very victim mentality. like I had

29:35to drop the victim mentality and take

29:36full responsibility for my my position,

29:39where I'm at, how I got here. I applied

29:40for this job, okay? And I'm complaining

29:42about it. I'm the one who walked myself

29:43in here. So, I had to take full

29:45accountability for my actions. Might not

29:47always be your fault. You still got to

29:48deal with your your problems. And so,

29:49once I was like, "Okay, I have to figure

29:51out a way to make money." My only focus

29:53was just how do I make my first $100 in

29:56a day? I had my first $100 day in April

29:59of 2025.

30:01in uh May of 2025. A month later, I had

30:04my first 10K month. So, it it the

30:07question of like how long does it take

30:09it? It depends how serious you are at

30:11the end of the day because if you're

30:13serious about it, you have to give other

30:14things up. And that's the sacrifice not

30:16a lot of people are willing to make. But

30:18there's two types of fear, okay? There's

30:20I I think I talked to you about this

30:22before, but there's the fear of, you

30:23know, change and like, oh my gosh, a lot

30:25of people live in that fear. Like, what

30:26happens if I quit my job? What happens

30:28if I post on social media? What happens

30:30if I post and my my boss sees this or my

30:32friends see this or my family sees this?

30:33Fear of judgment from others. You fear

30:35judgment from people you wouldn't trade

30:36lives with. Right? People live in this

30:38fear for most of their lives and they

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31:45I started being more worried about the

31:47other fear which is what happens if I

31:49don't make a change. The fear of like

31:52what what happens if I don't do this

31:53thing? What happens if I stay doing the

31:55things that I'm doing? I started fearing

31:57this more. That is when my life changed.

32:00When I started fearing what happens if I

32:01don't make a change and that's the point

32:03where if you're working one of these

32:04jobs you have to get to because that

32:06fear causes you to take uncomfortable

32:09action. Things that you wouldn't

32:10normally do. posting on social media

32:11wouldn't like me making talking videos

32:13on my phone like a podcast like this

32:15speaking in front of a crowd terrifying

32:18to me like a year and a half ago but

32:20even more terrifying spending 40 years

32:22sitting in a cubicle and looking back in

32:24my life and wondering where the hell it

32:25went I can't I can't risk that and to me

32:29like this risk of of trying and failing

32:32publicly like like I said I documented

32:34my journey like that's scary for a lot

32:35of people a lot of people won't do that

32:36because they're afraid to commit I

32:38didn't fear that cuz I knew that I was

32:40not go. I would either like make it or I

32:42would die trying. Those were my only two

32:44options. And so it made the path to

32:46success a lot more clear. And it

32:47happened a lot faster than the average

32:50person. It would happen to them.

32:51>> Well, you essentially have, you know, I

32:54would say a dream scenario.

32:57>> Mhm.

32:58>> Cuz I mean, imagine waking up. You can

32:59wake up at 11 a.m. if you want.

33:02>> Yeah. I

33:03>> you could you could skip a day if you

33:04want.

33:04>> Yeah.

33:05>> You can go on vac you can go do it in

33:06Italy and not skip a day, but you're on

33:08vacation. I mean, in other words, this

33:11is laptop lifestyle. This is true,

33:15you know, freedom. Yeah. So, like you're

33:17you're you're able to do whatever you

33:19want because as long as you can make

33:21money to keep funding what you're doing,

33:24you can pretty much go anywhere, do

33:26anything, and still make money

33:27worldwide.

33:28>> It's Yeah, it's entirely true. I've been

33:30to Japan and Spain. I travel like every

33:32month I'm on an airplane. But here's

33:33here's the

33:34>> making money while you're there.

33:35>> Making money while I'm there, right?

33:36>> So, you're not tethered to any location.

33:38I'm not tethered to any location, but I

33:41never let off. Like, there was a point

33:44like, you know, I've been making this

33:45year like $30,000 a month pretty

33:47consecutively, which again is

33:48life-changing money for me specifically

33:50compared to where I was at.

33:51>> What's your parents make?

33:53>> Um, they

33:56I don't know exactly how much they make

33:57or my dad makes six figures. He both a

34:00little bit less than me at the current

34:02point of

34:02>> What's he saying?

34:03>> He's proud of me. Yeah, he's proud of

34:05me. My dad's

34:06>> saying, "Hey, how do I how do I do

34:08that?"

34:08>> Yeah.

34:08>> But if you were my son, I'd be like,

34:10"Dude, show me what you're doing."

34:11>> I do I do have them in some of my

34:13videos. Try and show them, but they both

34:14have their own things that they do. My

34:16mom's an entertainment agent. My dad's

34:18uh in the electrical trade field and so

34:20like it's very foreign to them. They're

34:22both in their 70s and so um but you

34:24know, one day when they actually sit

34:25down and learn what I do, like I think

34:27they'd really enjoy it. Anybody can do

34:28this, by the way. I have a brother who's

34:2954 years old and in his first month

34:31doing this, you can have the TikTok app.

34:32>> You got an old ass family.

34:34>> I know. I do. I know. I know I'm the

34:35youngest, but he was making 3K a month

34:37on the side of his job at 54. He never

34:39even had the app.

34:40>> Well, well, how old are you?

34:41>> I'm 26.

34:42>> 26, which if your dad's 70

34:45>> My dad's 76,

34:46>> which means he's had me at 50.

34:47>> 50?

34:48>> Yeah.

34:48>> Well, I had a I have a four-year-old and

34:51I'm 57. So, I had one at 53. So,

34:53someone's going to be saying that when

34:54my daughter one day is going, "Well, my

34:56dad's in his 80s."

34:57>> Yeah.

34:58>> Um,

34:59>> so yeah, you can you can do you anyone

35:02can do it. It doesn't matter if you're

35:03good-looking. Doesn't matter if you're

35:05ugly. Doesn't matter if you're fat,

35:06skinny, male, female.

35:09>> And and it's almost better if you're not

35:11good-looking and you're not perfect.

35:14Because it's it's the regular Joe's

35:16they're looking for.

35:17>> I'm so glad you said that because a lot

35:18of people are like, "I'm not a

35:20celebrity, right? I'm not an influencer.

Why Regular People Succeed In UGC

35:22I don't know how to talk. I don't know

35:23how to talk." Dude, like your like

35:26weakness is your strength. like the fact

35:28in this case that's the fact in this

35:29case UGC guys user generated content

35:32they want regular people

35:35>> to almost not pretend because again if

35:37I'm listening I'm like well I'm not an

35:39actor I don't want to do a skit it it's

35:41not about that like my buddy that was

35:43doing it he he was pretty good at it

35:46actually cuz when I saw it I didn't even

35:48realize what it was

35:49>> I I I screen recorded it and I said bro

35:53I sent it to him and I said dude that's

35:55hilarious cuz I think it was a boner

35:57though. Um I'll look it up when we get

35:59off here. But he was basically saying

36:02and I'm like I know him. So I'm like

36:03this doesn't sound right but but it it

36:06looked legit.

36:07>> Yeah.

36:07>> And he said no dude I started doing this

36:09thing UGC. I said how's it work? What do

36:12you mean? He said well they'll pay me to

36:15make videos.

36:16>> Mhm.

36:17>> Just pay you to make videos. He said

36:19yeah.

36:20>> I said why you? He goes no it's anybody.

36:23I just put my [ __ ] on Fiverr or I forget

36:26where he put his [ __ ] and you know UGC

36:28is one of the things that they hit him

36:30up for. And so they pay him X amount of

36:32dollars. He makes X amount of videos and

36:34that's it. Yep. And I'm like, well, what

36:37are you doing? He goes, you know, I've

36:38done one for this. I've done one for

36:40that. I'm like, they just keep paying

36:42you daily to do this? Yes, he was making

36:45Well, I asked him how much he was

36:47making. He said about, you know, five,

36:48six,000 bucks. I didn't say for how

36:51long, but he made five six thousand

36:53bucks making videos. I'm like, damn.

36:55>> Yeah. Yeah.

36:56>> Anyone can do that.

36:57>> Anybody can.

36:58>> So, let's say I just want to be a UGC

37:00because UGC sounds easier than Tik Tok

37:02shop.

37:02>> Yeah.

37:02>> Which one's harder?

37:04>> Not to get go viral, but like to do cuz

37:07you said four hours. Like to me, I'm

37:10thinking freaking dude, let me start my

37:12damn video and and say something for

37:15>> a minute and a half and there's my

37:17video. Yeah, it it depends too on the

37:19style of videos you're making, okay?

37:20Like for me, my videos my videos are

37:22like that now. When I started it was a

37:24lot more editing and pictures and like

37:26obviously when you're starting like the

37:27more effort you put into videos, you're

37:29not trying to just optimize for volume.

37:30You want quality. Okay? So if you're

37:31trying to make a quality video, you got

37:33to figure out again when I say four

37:35hours, I'm talking time in total of like

37:38>> Don't you think the least production

37:40value is works best?

37:41>> It's just fine, right? But still a lot

37:43of people like again like you still have

37:45to understand the product that you're

37:46promoting. And so of the four hours

37:49maybe 2 hours of that goes to just

37:50research.

37:50>> How do I need to understand cologne bro?

37:53>> You don't have to understand cologne but

37:54the people who are buying it.

37:55>> Well here's the thing. I would say

37:58something like you know whatever the

37:59hook is. You know if you're having

38:02trouble getting chicks bro let me tell

38:04you something. I used to go out and buy

38:05all this expensive cologne cuz I wanted

38:08to smell good. I wanted to be confident.

38:09I wanted that that that smell where all

38:12the girls are like, "What are you

38:13wearing? What are you wearing?" And

38:15what's crazy, dude, is everybody thinks

38:18I have all this major cologne or a

38:21major. In other words, everybody thinks

38:24I'm spending all this money on cologne

38:25cuz I can, right? I I'll use the fact

38:28that it's me. So, you know, you got the

38:30Creed and the Aventus and the high-end

38:32colog. There's way higher ones for that

38:34people never even heard of, but Creed

38:36and Tom Ford and you know Lewis Voutun

38:41Louis Vuitton cologne. They're $45$500 a

38:44bottle.

38:45>> Um but you know the one that freaking

38:48pulls the most compliments this one.

38:52It's crazy, dude, cuz it's 25 bucks.

38:54>> Yes. Yeah,

38:55>> it's 25 bucks. And dude, it is freaking

38:58magical, bro. Now I'm not going to tell

39:00the camera. I'm gonna act like

39:04>> Yeah. Yeah.

39:04>> I'm telling you that like a buddy of

39:06mine.

39:06>> Those are the best videos to make. We

39:08call them skits.

39:09>> And then I'm gonna drop it.

39:11>> Yep.

39:12>> Upload it. And if it gets views, cool.

39:14If it doesn't get views, cool. It didn't

39:16hurt.

39:17>> It doesn't hurt.

39:17>> So, why wouldn't everyone in the world

39:19do this?

39:21>> That's a great question. That's

39:22literally why I'm here to at least make

39:23awareness that this is a real thing and

39:25a real and a lot of people who are

39:26skeptical, by the way. Like if you're

39:27like people actually making that much

39:29money. Average people average people are

39:32making multiple five figures a month

39:33doing this sometimes.

39:34>> No, I've heard about it, dude. Tik Tok

39:36live buddy. Uh the guy that was here

39:38before,

39:39>> he goes live every morning talks about

39:41how women in in their 40s and 50s uh

39:45post-menopausal

39:46uh you know can get in shape and have

39:49all this you know great after care or I

39:52don't even know.

39:53basically a niche

39:55>> and he's doing four to $5,000 a day on a

39:58PDF he's given them. people don't do it

40:00because I think a lot of them one like I

40:02think they they don't really understand

40:04what this is and because this is still

40:05kind of like technically new like this

40:07is still kind of the gold rush right and

40:08then obviously when more people hear

40:10about it obviously it's a little bit

40:11more competitive but at the end of the

40:12day most people can't stay consistent

40:13with something right it's like a lot of

40:15people want to make you know want we can

40:16take a fitness approach a lot of people

40:18want a good body they want to stay in

40:19shape they want to look good we tell

40:20them how to do it tell them how you can

40:22get there eat this you know don't eat

40:23that go to the gym you know work out

40:25take walks do they actually do it no why

40:28because it's uncomfortable Right? It's

40:30change. It's effort, right? This is not

40:32one of those things like lazy. It's

40:34laziness, right? It's at the end of the

40:35day like people want to stay in their

40:37comfort zones. And so, yes, you can

40:38create awareness. You can tell people

40:39what to do. You can tell people how to

40:40do it. You can hand them a road map and

40:42be like, "Here, do this." And yet 90% of

40:45people won't do it. And of the 10% of

40:47people that do, maybe 1% of them

40:48actually stick with it long enough for

40:51it to work. Cuz the average person still

40:53like like it took me 5 months to become

40:55successful with this, right? Like how

40:57many people are going to commit to three

40:58or four videos a day for 5 months? Even

41:00if it takes you an hour or two hours a

41:02day to get the videos out.

41:03>> What was your what was your first week?

41:04Nothing.

41:05>> Nothing. For the first like 3 months, I

41:06made a total of like $100. And this was

41:08me working like I was spending weekends

41:10on this. I was studying and I spent

41:11money.

41:12>> Most people would have gave up right

41:13there.

41:13>> Most people would have gave up within

41:14the first.

41:15>> You know what they'd say? This Tik Tok

41:17shop [ __ ] doesn't work.

41:19>> Yeah. They're lying. This is a scam.

41:20This doesn't work. And you know, to

41:22those people, I'm sorry,

41:23>> you're going to be called a scammer.

41:25>> Yeah. That's okay, right? You're going

41:26to be called a snake oil salesman.

41:28>> Yeah, it's okay. I'm ready for it.

41:30Right. But

41:30>> I know people people that sell courses

41:32cuz I got a lot of them on my software.

41:34>> Yeah,

41:34>> dude. I read some of the comments. It's

41:36like, "Dude, this guy's a freaking

41:38grifter. This guy's a con artist." And I

41:40know them and I've seen their money

41:42because I revshare with them.

41:44>> There's nothing scammy or or grifter

41:47about them. They're really making that

41:49kind of money. It's like, dude, people

41:50don't get it.

41:51>> Yeah. People don't get Meanwhile,

41:53they'll get up every morning

41:56without wanting to leave their family

41:58without wanting to go to some cubicle

42:01without wanting to sit there all day

42:04long.

42:05>> That's the scam. That's the griff.

42:07>> Go to college. Spend all this money on

42:09college tuition for a job that returns

42:11they'll spend hundreds of thousands

42:12going for a job that returns them like

42:14$70,000 a year, $60,000 a year. That's

42:16the scam. College. That's the scam.

42:17That's the freaking scam. And I went to

42:19college, so like I I have two degrees.

42:21College is a freaking scam. They don't

42:22teach you anything about life at all and

42:24how to actually start a business and the

42:25mindset it takes. Like, they don't teach

42:27you any of that. But

42:28>> I wonder why.

42:29>> Cuz I want to breed employees because

42:31they need people to

42:32>> Well, I mean, you you you would think

42:34that by now, you know, if if

42:36universities want to like continue to

42:38draw in people because most people your

42:40age, dude, they're starting to realize I

42:43don't even need to go to college. Mhm.

42:45>> Most of the people that I know that are

42:47that are, you know, successful

42:49entrepreneurs, they're not necessarily,

42:52you know, scholars. They're freaking

42:55hustlers.

42:56>> Yeah.

42:56>> And and the younger generation with Tik

42:59Tok and iPhone and all the availability

43:02that's out there. AI especially now.

43:05>> Christ, dude. There's there's there's

43:07kids making freaking stupid amount of

43:09money and everyone wants to call them

43:10lazy. They don't want to work. Why would

43:13you want to go work your ass off when

43:15you can open your phone, talk about a

43:16product, and get and make five grand?

43:19>> Exactly. Exactly. And I think it's

43:20still, you know, so new that it's not

43:22necessarily super trusted. People are

43:24like, "People buy off Tik Tok shop."

43:25Yeah. And it's only growing. Like social

43:27commerce right now, I'm not sure in the

43:29exact statistic, but I believe it's like

43:30a $2.6 trillion industry. And Tik Tok

43:33shop is just skyrocketing. It's only

43:35becoming bigger and bigger and bigger.

43:37>> Gary Ve was talking about it, I think,

43:38like a year ago.

43:40>> Yeah. Yeah. Right. He he always calls

43:41these things, but like yeah, it's it's

43:43massive and it's real and it's here and

43:45um you know, people will be, you know,

43:46more awake to it in a couple years.

43:48Like, damn, I should have hopped on that

43:49thing while it was still new. Like to

43:51me, I'm really happy I got in when I

43:52did.

43:53>> Yeah. Cuz cuz like look at Gary Vee. He

43:55he a lot of his uh success came from the

43:59fact that he was on YouTube talking

44:01about wine way early when YouTube was

44:04barely a thing.

44:05>> And then, you know, he was there. He's

44:07already been putting in his reps and now

44:09he's famous and he parlayed it into all

44:11this success and whatnot. And people are

44:14like, "Oh, I wish I'd have been on

44:15YouTube when he was." Well, this is the

44:17equivalent.

44:18>> Yeah. No, it's true. Alex Schmozi has a

44:20really good quote. So, there's never

44:22been a time in history where it's easier

44:23to make money, but it's also never been

44:25a time where it's harder to focus. So,

44:27there's people, you know, think about

44:28the average person, right? Their

44:30day-to-day basis, they're working their

44:31job. Whenever they're bored, they're

44:32pulling out their phone and they're

44:33scrolling. They have their habits. They

44:35go out on their weekends, right? They

44:37maybe go to the gym, they do their their

44:38hobbies, and they rinse and repeat. They

44:40live for the weekends, right? And so

44:42people are just kind of consuming all of

44:45this consumption, TV shows, right? All

44:47the media that they see on a daily

44:48basis. And it's unintentional

44:50consumption when you're scrolling, which

44:51is dangerous. It's ironic. You know,

44:53obviously I do Tik Tok shop coach on it,

44:56but I don't really scroll. And when I do

44:57scroll, it's simply to study, right?

44:59I've made a rule with myself like no

45:02more than like hour or two hours of

45:04scrolling like a week absolute max just

45:06because you're never prepared for what

45:08you're going to see next. And so I tell

45:10people if you want to get really good at

45:11content creation, start intentionally

45:13consuming because I I'll give you this

45:15example, right? Let's say you're someone

45:17who wants to um quit your job, okay?

45:19You're someone who's like miserable all

45:20day long and all you're doing is going

45:22and scrolling on social media and seeing

45:23news articles about how the world's

45:25burning and how terrible and life is and

45:27the economy sucks. And then you go to

45:28the next video and you see a lady

45:30complaining about how crappy her life is

45:32and how she's in a position that she

45:34hates and you're like, I relate to that.

45:35I resonate. I'm liking. I'm commenting.

45:36You come across a video like, hey, this

45:37thing's really this cool opportunity.

45:38This guy's scamming me. Right? And it's

45:40this victim mentality. People adapt

45:42through, you know, these external

45:44factors and forces they can't control

45:45through unintentional consumption, which

45:47is like the the media, you know, the the

45:50news is like the worst with this right

45:51now. I tell people if you want to see

45:53success, stop watching the news because

45:54you are worrying about things that you

45:56cannot control. Like yes, you can be

45:57aware of world events and stuff, but you

45:59can't do anything about all these things

46:00that they're telling you about. And so

46:02people live in fear. They live in

46:03paranoia. They're constantly consuming

46:05all of this stuff that's subconsciously

46:07being stored in files in their brain.

46:09And so they're letting other people's

46:11limiting views dictate their life,

46:13right? And so like you see somebody,

46:15some stranger complaining in their car

46:17about how terrible her life is, that

46:19limiting belief is now passed upon you.

46:21And you have to have the ability to be

46:22like, "I don't know that person. I don't

46:24think like that. and I'm not going to

46:26watch that stuff anymore. So when I, you

46:27know, when I decided and committed to

46:29this, I went and I literally I I hit not

46:32interested on all the news articles. Any

46:34anybody who was not in a life that I

46:36aspired to be like or a person that I I

46:39valued, I would not listen to them. They

46:41had to be people that I knew, liked, and

46:43trusted. If it was not that, I didn't

46:46pay attention to it. And that flipped my

46:47mindset around completely, which is I

46:49did not used to think like this. I did

46:51not used to think the way I do now. two

46:52years ago, the stuff we're talking about

46:54now would have been like, "Yeah, right."

46:56Victim mentality, right? Like that's not

46:57going to work for me. Like, there's no

46:59way you can make that much money online,

47:00right? Like, I work a job. The reason

47:02that my I'm broke right now is cuz my

47:04job doesn't pay me enough, right? I'm

47:05miserable cuz my my boss sucks. I'm

47:07miserable. Like, I hate this. I applied

47:09for this job. I got myself into it. I

47:12started taking full accountability for

47:13everything and I started being very

47:14intentional about everything I do with

47:16my life. That's changed the way that I

47:18just see the world. Did you do that by

47:20accident or someone teach you that?

47:22>> No one taught me that. Um

47:23[clears throat]

47:24I I mean I don't think it's something

47:26that you can really teach to people. You

47:28have to find it on your own. You have to

47:30get to a point in your life where you're

47:31like like look around you. Look around.

47:33Like everyone's kind of just the same.

47:35They're kind of living on autopilot.

47:37They're living in this life that was

47:39sort of kind of handed to them, right?

47:41Like hey, go to school, do this thing,

47:43take this test, pass this class, go to

47:45college, get a job. You're told what to

47:47do your entire life. I had to start

47:49thinking for myself. That's not

47:51something you can really teach. You have

47:52to decide that that's something you want

47:53to do. And so that's when I start I'm

47:55not I wasn't really a reader. You know,

47:56I tell people to read books like I'm not

47:57a reader. I'm like you can become a

47:58reader by picking up a [ __ ] book. You

48:00know, it's like pick up a book. And so I

48:02started reading. I read the book Think

48:03and Grow Rich by Napoleon Hill. The

48:06difference between how I read that in

48:07that state versus how I would have read

48:09it is I I read it and I actually

48:10believed this stuff. I believed it.

48:12Where you can read Think and Grow Rich

48:13and think like, "Oh, it's just another

48:15mindset book about philosophy." Well, I

48:17read it and I actually believed the

48:19things that were being said to me in

48:20that book and I started listening to

48:22these successful people talk like Bezos

48:25like like um Elon Musk and like all

48:27these successful millionaires and I

48:28listen to what they say and every all of

48:29them had things in common. You know,

48:31Alexi, they all had these things in

48:32common. I was like people in my

48:34day-to-day life don't speak like this.

48:36My co-workers don't speak like this. My

48:37boss doesn't speak like this. My friends

48:38don't speak like this. Like I'm going to

48:40start listening to these guys and do

48:41what they say. And I'm going to start

48:43thinking for myself and taking full

48:44control of my actions and my life

48:46because we only get one life. I'm done

48:48living for someone.

48:49>> It's debatable. But

48:50>> no, it's debatable. Well, we only get

48:51one Well, we don't know what happened.

48:53Well, I I'm I believe in Jesus. I

48:55believe in God. So, I believe that when

48:56we die, there's obviously like a

48:58spiritual realm and whatnot. I I think

49:00that we go to. So, I think it's

49:01>> How do you How do you explain

49:02reincarnation?

49:05>> I don't I don't know how to explain

49:06reincarnation.

49:07>> You've

49:08>> I know what it is, but

49:09>> Well, dude, there's like

49:10>> Yeah. really weird cases where this like

49:14little four-year-old that believes he

49:17was a jet fighter.

49:19>> Yeah.

49:20>> And knows and points out people's Yeah.

49:22It's like it's like how the heck that's

49:25crazy.

49:25>> I I try not to think so much about all

49:28that stuff that my my main kind of just

49:30philosophy in life is just, you know, be

49:32a good person and live like, you know,

49:34live like take risks, right? live like

49:36we're only here once because I do

49:38believe that, you know, there's a there

49:40is an afterlife, right? But a lot of

49:41it's like

49:43I don't I don't really know how to

49:44explain this. I listened to someone

49:46someone talk about this the other day

49:47and they had this they talked about the

49:49subconscious and they're like if you

49:51live in a state where when you die,

49:53right, you believe that you're going to

49:54go to a good place, right? You're going

49:56to go to a good place because it's kind

49:58of mental, spiritual. Everything in this

50:00world is like energy, right? So when you

50:01die, that energy has to go somewhere,

50:03right? And so for me, I'm like, at the

50:06end of the day, no one really knows what

50:07happens when you die. No one no one's

50:09lived to tell the tale about it. There's

50:10people who've died and come back to life

50:11and said things, but the end of the day,

50:13no one knows. And so to me, it's always

50:14just about just living life to its

50:16fullest and just being a good person,

50:18right? You can't go you can't go wrong

50:19if you live by the golden rule. Love

50:21yourself and treat others, you know, how

50:23you would want to treat yourself. And

50:24that's what I've been trying to study.

50:25>> Have you ever heard this? I think this

50:27is it. So listen, listen to this.

50:30>> Watch this. Oh, here we go.

50:32[clears throat]

50:33Instructions before visiting Earth by

50:35James McCrae. In the event that you wake

50:37up and find your soul separated from

50:39source and manifest into material form,

50:41don't panic. Your condition is only

50:43temporary. You've been selected for the

50:45opportunity of human incarnation.

50:48This 3D simulation is designed to break

50:50up the monotony of eternity by giving

50:52you a fully immersive experience as a

50:55distinct ego identity. [clears throat]

50:57Your body will serve as your physical

50:59avatar as you navigate a dense and

51:01dramatic reality.

51:03There will be many distractions causing

51:05you to forget your true nature and

51:06origin.

51:08You will experience a range of emotions

51:09from joy to loneliness to despair.

51:13But remember, no matter what trials and

51:15traumas you encounter, your soul remains

51:18perfectly safe.

51:21>> At times, you may feel lost or afraid.

51:22That's totally normal.

51:25>> If you ever need guidance, simply slow

51:27down your busy mind and bring your

51:28awareness to the quiet place inside

51:31yourself.

51:32On this planet, nothing is permanent.

51:35People and things will come and go. You

51:38will fall in love and form sentimental

51:39attachments and lose everything you hold

51:42dear.

51:44So cling to nothing too tightly, even

51:46yourself. And when it's time to let go,

51:48let go with grace. For nothing is owned,

51:51only borrowed.

51:53As you walk among the people on the

51:55planet, try to be a good guest. Tread

51:57lightly. Remember that you are only

51:59visiting.

52:01Don't make a mess. Listen more than you

52:04speak. Give more than you take.

52:07And don't keep your soft heart locked

52:09inside a glass cage, protected from wear

52:11and tear. Uh you'll never make it out

52:15alive

52:17and time passes quickly.

52:20So come back with some battle [music]

52:21scars and good stories to tell.

52:24>> Ain't that cool?

52:25>> That is kind of cool. Cuz that makes you

52:26think like, dude, if imagine if you if

52:29this was all like real and you knew that

52:32>> nothing will harm you literally. It

52:35might harm your body. It might kill you.

52:38Yeah.

52:38>> Your body,

52:39>> but like if it's the soul, that's the

52:41real you. And and we are,

52:43>> you know, and I believe we do have

52:44souls.

52:45>> Yeah. Of course.

52:46>> So like that's us. Yeah.

52:47>> So this this is just two avatars talking

52:51in a in a simulation or a experience

52:55that we were blessed to have.

52:57>> Exactly.

52:57>> And like

52:59>> nothing will harm you. Imagine how much

53:02more daring we would be.

53:03>> Imagine imagine if you lived the life of

53:05what if I do this thing and I could not

53:07fail, right?

53:08>> How what would you do then?

53:09>> What would you do?

53:10>> Yeah. So all the people listening in

53:12these cubicles, it's like dude, this guy

53:15took the chance. He's making good money.

53:19And and by the way, someone's like 30

53:20grand a month, that ain't anything,

53:22dude. He's just getting started. Number

53:23one. Number two, 30 grand a month,

53:26>> that's 10 times more than people are

53:28making in these cubicles or at least

53:30five.

53:31>> And and and quite frankly, you can do it

53:33from anywhere. And you can do it you

53:35probably could do it even more. Yeah.

53:37So, at the end of the day, if you ask

53:39me, if there's someone listening that

53:41isn't making more than 10,000 a month,

53:45>> I would do this part-time no matter

53:46what. Yes. Like, every single person

53:48here should reach out and say, "How do I

53:51do this?" Because again, he'll teach you

53:52how to do it. If you want personal

53:54coaching, he's got a program where you

53:56can join that and he'll walk you through

53:58it and handhold you. Um, he's got a

54:00software that'll write your scripts. You

54:02know, all you do is take a picture of

54:04the product that you're that you want to

54:05promote and it'll create the whole arc

54:08for you. All you if you can read, you

54:11can do it.

54:11>> Yeah.

54:12>> It's it's like all you need is a phone

54:14and a Tik Tok account essentially.

54:16>> Yeah.

54:17>> Where do I get UGC jobs though?

Building A Media Kit For Agencies

54:20>> Um so there's there's a couple ways to

54:22do it. Um one, you can go find agencies.

54:24Uh I've done most of my work through an

54:26agency that they reached out to you. How

54:29does someone that's interested in that?

54:30cuz my friend, he said he put his [ __ ]

54:33up on Fiverr or or you know uh one of

54:35those job posting places.

54:37>> The best way to do it is prove to brands

54:39that you can go viral when you you don't

54:40you don't need any money to start up a

54:42Tik Tok page, a personal page and

54:44practice going viral. So,

54:45>> well, I've went viral a bunch of times

54:46and no one's ever reached out to me

54:47about UGC.

54:49>> So, what I instruct the people in my my

54:51community to do is once we have proof of

54:53concept either through Tik Tok shop or

54:54like a personal page, we build a media

54:56kit. Okay? And in the media kit, it

54:57basically will house all of your videos,

54:59your most viral videos, and then you can

55:00literally just email that to brands. You

55:02can literally build an AI agent that

55:03will build or send to brands or you send

55:05it to agencies. Right now, the other way

55:07to do it, there's a platform that just

55:08came out. It's a little bit newer. It's

55:09called Tribe. I'm not affiliated with

55:11it. I do know that the owner is a good

55:12dude. His name is Lucas. But, um, Tribe

55:14is basically a way that you can apply as

55:16a creator and brands will be on there.

55:18And then they run those videos on Meta.

55:20And so, it's kind of like Tik Tok shop,

55:22but for like Instagram and Facebook. And

55:23so you apply for a brand, they accept

55:25you, you make videos, you submit it to

55:27the brand, and then they'll get

55:28commissions or sometimes a retainer from

55:30deals like that. So, couple different

55:31ways to go about UGC, but the

55:33opportunities are everywhere. I think

55:35people just have to start looking for

55:36them. They're just not they're not

55:38looking or there's so many they don't

55:39know which to focus on.

The Truth About Sacrifice And Success

55:40>> What would you tell the bomb squad

55:42that's listening to this if if you could

55:44tell them anything to help them, what

55:46would it be?

55:47>> Don't be afraid to take a chance. Um, at

55:50the end of the day, like we only have

55:51one life and don't waste time deciding

55:54what to do, just start taking action and

55:56focusing on one thing. Whatever you're

55:58doing in life, if you're life is not

55:59what you want it to be, the actions

56:01you're taking are not currently serving

56:03that life. So, you have to make

56:04sacrifices in order to get to the point

56:07you want to get to, figure out what

56:08sacrifices you want to make and start

56:10focusing attention on one thing. Whether

56:12that be a Tik Tok shop, maybe you want

56:13to get into AI, it doesn't have to be

56:15this. Just pick something and stick with

56:17it. Learn everything and anything about

56:19that and cut out the noise. Cut out

56:22everything that does not align with your

56:23belief and your view. Once you focus and

56:25get clear on a goal, the only person

56:27that's ever going to be in your way is

56:29you.

56:30>> What happens if you don't sacrifice for

56:32what you want,

56:33>> then you're not going to get it.

56:34Everything has a cost.

56:36>> What you want becomes the sacrifice.

56:39>> What you want becomes the sacrifice.

56:40>> Yeah. You're going to sacrifice either

56:41way. That's what I try to tell people.

56:42If you ever heard that before, that was

56:44mine. I made that up a long time ago.

56:46And I've heard people tell me that and

56:48I'm like, "Dude, that's good. Where'd

56:49you get that?"

56:49>> You came up with that.

56:50>> Yeah,

56:50>> I've heard that before.

56:52>> Dude, if you if you don't sacrifice for

56:54for what you want, what you want becomes

56:57the sacrifice.

56:59>> So, if you're going to sacrifice either

57:00way, you might as well sacrifice for

57:02what you want.

57:03>> Yeah.

57:03>> So, it's like, I want to be rich. Well,

57:05then, dude, you're going to have to

57:06sacrifice for that. Well, I'm not going

57:07to be rich then. Well, you're going to

57:09have to sacrifice for that.

57:10>> Yeah.

57:11>> So, at the end of the day, what do you

57:12want, man? and you just gave them a easy

57:15way with no excuses. That's why I was

57:18excited because like guys, I give you

57:20all kinds of people that come in and you

57:22know, it's not as always as easy as

57:24someone that's sitting there. There's

57:25timing. There's they had money. They had

57:27the right connections. Dude, you don't

57:29need nothing but a damn phone here. You

57:31need a phone. You need a phone and some

57:33coahones

57:35>> and and and and that's all you need. And

57:38you know, again, 30 grand a month is

57:40not, you know, zillions of dollars. But

57:41I'll tell you right now, it's it's a

57:43it's a hell of an income to go out and

57:46enjoy life and start figuring out what

57:47it is that will get you millions because

57:49like I told you, you might end up a

57:51freaking band or I'm you know who does

57:55piano in a band. It's usually a solo

57:56artist.

57:57>> Yeah.

57:58>> Like what? Name a name a band member

58:00that plays the piano in a band.

58:02>> The guy in Journey. I don't know his

58:04name, but [laughter] that's the only

58:05thing that comes to mind. I was I was

58:07gonna be the first one.

58:08>> I know, but like Elton John

58:10>> Elton John, Billy Joel,

58:11>> you know, Billy Joel. Like it's usually

58:12an independent artist. It's not a band.

58:14Yeah. Maybe that's where you were

58:16[ __ ] up. Maybe that's

58:17>> you're trying to be in a band. What band

58:19has a piano anyway?

58:21>> Good call. Yeah, good call.

58:23>> Better try that again.

58:24>> Yeah, that's why we shift shifted

58:25niches. We We'll circle back to it. And

58:27for anyone who's watching too, like if

58:29you do have like a fear of what happens

58:31if I take this shot, one one thing that

58:33helped me and I believe this is my

58:35saying, but I I said it in a video once

58:37and it's always stuck with me, but like

58:38I'd rather have, you know, a an

58:40uncertain future than a future I'm

58:42certain that I don't want. And so a lot

58:44of times people will be working in these

58:46jobs and you can pretty much get a clear

58:47outlook of what your life is going to

58:48look like if you don't make a change,

58:50right? Yes, you you might get promoted

58:51to the next step. What happens when

58:53people get promoted? they typically

58:54start living they get the next thing

58:56they want. They get that next car, the

58:58nice car, the newer place, right? So,

59:00they're constantly tied to this job.

59:01Okay? And so, you can you can look at

59:03that future and you can see what that

59:05is. And so, the only way to make a

59:07change is like once you decide that that

59:08future is not for you, it's okay to go

59:10into the unknown. It's okay to be a

59:12little bit scared. It's okay to fear,

59:14you know, the things you don't know.

59:15It's like walking through a door. You

59:16know, you're right now you're currently

59:18in this jail, prison cell, and it's

59:19comfortable. You lounge chair, right?

59:21Yeah. You know, your day-to-day routine,

59:23right? There's a lot of certainty in

59:24that day. You know what that's going to

59:25be and there's this door leading out to

59:27nowhere, okay? And you're just like, do

59:29I want to go out that door or do I want

59:30to stay in this jail cell? Which type of

59:32person are you? Cuz to me, like I don't

59:34want to stay in a jail cell. And a lot

59:35of you guys watching, maybe you don't

59:36want that either. And so

59:37>> what if it's worse out there?

59:39>> Well, do your best to prepare.

59:42>> How about then go back to the jail cell?

59:44>> Yeah, go back to the jail cell. It's

59:45always going to be right there, right?

59:46But a job a job's always going to be

59:48available, folks.

59:49>> A job's always going to be available.

59:50like absolute worst case comes you can

59:52just go do something else. But like at

59:54the end of the day like entrepreneurship

59:55is nothing that more than just figuring

59:57out a problem someone has and then

59:59providing a solution to it and it

1:00:00becomes a lot easier to think about in

1:00:02that way. And all you have to do is just

1:00:03do something for free long enough until

1:00:05you get good at it until you can get

1:00:06start charging for it, right? Get some

1:00:08testimonials and then once you have that

1:00:10then you can start charging for the

1:00:10thing because you have a lot more

1:00:11confidence. And so it's not uber

1:00:13complicated. People over complicate it.

1:00:15They fear these things because they

1:00:16haven't done them before. They're not

1:00:17really taught. You have to go out of

1:00:18your way to learn them. but that you see

1:00:21what your life is going to look like if

1:00:23you stay in that jail cell. It's okay to

1:00:25go out that door and prepare to go out

1:00:27that door, right? Like I said, build the

1:00:29income while you're working your job.

1:00:31Use it as leverage. Don't just be an

1:00:33idiot and just quit without a plan. Use

1:00:34your job as leverage to fund your

1:00:36freedom. Once you have that income

1:00:38coming in, you're going to walk through

1:00:40walk through I remember walking into my

1:00:41corporate job the month I was making

1:00:42like 10K a month. I had made $500. It

1:00:44was it was lunch break and I'm sitting

1:00:46there looking at my co-workers and I'm

1:00:47just like these guys have no idea that

1:00:49I'm making all this money right now.

1:00:51Like I've made more today and it's noon

1:00:53than I would I'm going to make all all

1:00:54freaking week sitting here. And I'm

1:00:55looking around like I don't need to be

1:00:56here. That gives you another confidence

1:00:59I can't explain. When you're making more

1:01:00money than you are at your job, you're

1:01:01just sitting there like I don't need

1:01:03this place. I can leave any time. And

1:01:05you just start carrying yourself

1:01:07different. That that's you know I think

1:01:09a big personality change I had was when

1:01:10I was starting to make money for myself.

1:01:11I was like, "Wow, like I can do this."

1:01:14And that's when my eyes started opening

1:01:16to what's possible.

1:01:17>> Yeah. I mean, you're just getting

1:01:18started, dude. Is not, you know, I'm I'm

1:01:20looking forward to seeing where you're

1:01:21going. Danny Fisher official, folks, if

1:01:24you guys want to follow him. Danny

1:01:25Fisher official, just like it sounds. Or

1:01:28Fisher Effect if you want to check him

1:01:30out on Tik Tok or check out his YouTube

1:01:32channel, Fiser_ffect.

1:01:35um the escapesocciety.com

1:01:38if you want to escape the the the the

1:01:41rat race. Appreciate you, dude. We'll

1:01:43keep my eyes on you and see how big you

1:01:44get.

Outro

1:01:45>> Thank you, Brad. I appreciate you having

1:01:46>> Till next time, folks. Keep it real.

1:01:53[music]

1:01:57and war.

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