Full transcript
Why Pages Stay Unindexed
0:00You publish your page, Google crawls it,
0:03and then nothing happens. No rankings,
0:05no traffic, just stuck in crawled
0:08currently not indexed limbo. So, here's
0:11the real question. If Google already saw
0:14your page, why did it decide not to
0:17index it? And even more importantly, how
0:20do you actually get Google to change its
0:23mind?
0:24I've come across the crawled currently
0:26not indexed status thousands of times on
0:30client sites and on my own products. And
0:33after a while, one starts to notice
0:35patterns.
0:37Some pages get indexed quickly. Others
0:40just sit there.
0:41And when you dig into it, there's always
0:44a reason.
0:45Google doesn't just skip pages randomly.
0:48Here's what I'm going to walk you
0:50through. First, what crawled currently
0:53not indexed actually means, so you know
0:56what you are looking at. Then, how to
0:58quickly check if this is even a real
1:02issue, not just something you can
1:04ignore. And finally, the reason pages
1:07get stuck here, and what you can do
1:10about it.
1:12What's interesting about this status is
1:14that it's rarely random. When a page
1:18gets crawled but not indexed, something
1:22didn't line up.
1:24And once you start looking at it that
1:27way, things become a lot easier to
1:29understand.
What Crawled Currently Not Indexed Means
1:31Now, let's start with what this actually
1:34means.
1:35When you see crawled currently not
1:37indexed in Google Search Console, it
1:40simply means Google visited your page
1:42but decided not to include it in its
1:45index. But, it might index it later, or
1:48it might never do it.
1:50And this is where most businesses start
1:53overthinking things.
1:55Because they assume something is broken.
1:58But, in many cases, Google just wasn't
2:01convinced yet.
Should This Page Be Indexed
2:04Now, before you try to fix anything,
2:07there's something more important. You
2:09need to figure out if that page should
2:13even be indexed in the first place.
2:16Because not every page belongs in
2:18Google.
2:19For example,
2:21if you have search results pages on your
2:23site, filter product pages, or multiple
2:27variations of the same content, those
2:30often don't need to be indexed. Same
2:33with old blog posts that are no longer
2:36relevant, or pages that don't really add
2:39anything new.
2:41Google sees those and thinks, "I already
2:44have enough of these." And honestly,
2:47it's hard to argue with that.
2:50So, step one is simple.
2:52Look at the page and ask yourself,
2:56"If someone searched for this,
2:58would this page actually deserve to show
3:01up?"
3:02If the answer is no, then you don't need
3:05to fix anything. You can leave it as it
3:07is.
3:08And, by the way, this alone saves
3:11businesses a lot of time. Because I've
3:14seen businesses spend hours trying to
3:17fix pages that were never meant to rank
3:20in the first place.
3:22That's like trying to get your grocery
3:24list indexed in Google. Technically
3:27possible, but possibly not the best use
3:30of your time.
Quick Checks to Confirm
3:31Now,
3:32once you've filtered out the pages that
3:34don't matter, the next step is to check
3:37if this is even a real issue. Because
3:41sometimes it's not. Google Search
3:43Console isn't always up-to-date.
3:46You might see a page marked as crawled
3:49currently not indexed, but it's already
3:52indexed. So, here's a quick way to
3:54check. Take the page URL and search it
3:57in Google using site your
4:00domain.com/page.
4:02If it shows up, you're good.
4:05You can also use the URL inspection tool
4:07inside Google Search Console.
4:09That gives you a more accurate real-time
4:12stats. This takes less than a minute.
4:16But, it can save you from going down a
4:19rabbit hole that doesn't exist.
Root Causes and Fixes
4:22Now, if the page really isn't indexed,
4:25this is where things get interesting.
4:28Because now you are not guessing
4:30anymore. You're trying to figure out
4:33what didn't line up. And instead of
4:36looking at the random factors,
4:39it helps to group things into a few
4:41common situations. You don't need to
4:44check everything. You just need to
4:47recognize the pattern.
4:49The first group is content. If your page
4:52is very short, too similar to other
4:54pages, or doesn't really add anything
4:56new,
4:57Google may just skip it.
5:00Because from its perspective, there's
5:02already a better version available.
5:05The second group is structure. If
5:07nothing on your site links to that page,
5:10or it's buried deep where users wouldn't
5:13normally find it, Google treat it as low
5:16priority.
5:18Internal links act like signals.
5:21No signals, no importance.
5:24The third group is technical.
5:26Sometimes the page loads slowly, or the
5:29content isn't fully visible when Google
5:32tries to render it.
5:33So, even though the page exists, Google
5:37doesn't really see it properly.
5:41And then there's context. New websites,
5:43for example, often run into this. Or
5:46sites that publish a lot of pages at
5:49once,
5:50Google doesn't process everything
5:52[music] immediately. It prioritizes.
5:56And here's the important part. You don't
5:58need to fix everything.
6:00You just need to identify which of these
6:03applies to your page. Because the fix
6:06depends on the reason. If it's content,
6:09improve the page. Make it clearer, more
6:13useful, more specific.
6:15Give Google a reason to care.
6:18If it's duplicate or very similar
6:21content, you might need to combine pages
6:23or redirect them.
6:25If it's internal linking, link to that
6:28page from stronger, more visible pages
6:30on your site.
6:31Help Google understand it matters.
6:35If it's technical, fix what's preventing
6:37the page from loading or being seen
6:40properly.
6:41And if the page just doesn't have much
6:43value, it's completely fine to leave it
6:46unindexed.
6:48Not every page needs to rank.
6:51Now, quick side note. If you are not
6:54sure how to go through all these checks,
6:56I've put together a simple SEO audit
6:59checklist. It's the same process I use
7:01when I look at issues like this.
7:04You can download it below and go through
7:06your site step by step. Now, let's come
7:09back
7:10to the original question.
7:12Why didn't Google index your page?
7:15Because something didn't line up. Either
7:19the content wasn't strong enough, or the
7:22page didn't seem important, or Google
7:25had better alternatives already.
7:29And once you fix that underlying reason,
7:32indexing usually takes care of itself.
7:35You don't need tricks. You don't need to
7:38keep resubmitting the page 10 times and
7:41hoping something happens.
7:43We've all been there, clicking request
7:46indexing like it's a refresh button that
7:49magically fixes everything. Google just
7:52needs a clearer signal.
7:54And if you are looking at your own site
7:56and you are not sure what's causing it,
7:59you can book a consultation with me
8:01using the link in the description. I'll
8:03take a look at your site, help you
8:05figure out what's actually going on, and
8:08show you what to focus on next. Also, if
8:12you want to understand how to get more
8:14of your pages indexed consistently,
8:18not just fix this one issue, watch this
8:21next video
8:22because this is just one piece of a much
8:25bigger system. And once that system is
8:29in place, this problem shows up a lot
8:32less.