Full transcript
0:00Over the last 60 days, I've been working
0:02with Open Claw and Hermes to create a
0:05blog agent that is helping me rank live
0:09in things like Claude, AI search within
0:11Google, Gemini, and Perplexity, and so
0:15on. And I'm going to show you in this
0:16video how I have gone ahead and created
0:19this entire agent to help me rank in
0:22these elements.
0:23So, before we do that, let's see if
0:26this is actually the case and if I'm
0:28telling the truth. So, we're going to
0:29ask it a question that I've been
0:30targeting pretty hard, which is
0:35can you suggest any tools, any
0:40social listening tools that are good for
0:44B2B?
0:48And let's see what that comes back with.
0:52Do do do do do. Boom! Straight away, we
0:54have come up as number one, which is
0:56pretty cool. Now, let's go check
0:59LinkedIn. Sorry, not LinkedIn. Let's go
1:01check
1:02Claude here. Now, what I'm going to do
1:04is I'm just going to go into incognito
1:05mode so that it doesn't use any of my
1:07history cuz obviously if it uses my
1:08history, it will just suggest us.
1:11So, we're going to say same thing. Can
1:13you suggest some tools that are good for
1:18social listening for B2B companies?
1:23Let's see what happens
1:25here.
1:30The suspense.
1:32Do do do do do do do.
1:35Oh, looks like we
1:41Boom!
1:42Got a little mention there as well. I
1:44thought we weren't getting one there. I
1:45got a little bit nervous. So, we're
1:47we're in here as well. So, you know, I
1:49noticed this the other day, right? We
1:50started having a lot of demos come to us
1:52and we noticed that people were finding
1:54us through things like Claude, ChatGPT,
1:57Perplexity, and uh kind of Google's AI
2:00search as well, which is really
2:01interesting. And how we've basically
2:03been doing it
2:04is I've built uh using um
2:08Hermes and and open Claude this kind of
2:10like blog agent. So, here's how the
2:13actual flow works. So, initially I
2:15prompted in Discord. Um in fact, let's
2:18take a step back. We initially have an
2:21agent that runs once a month that uses
2:24Ahrefs and performs a deep audit on how
2:28our SEO is performing, and it produces
2:30an unbelievably
2:32complex
2:33uh and detailed report giving me the
2:36keywords we need to rank for, how our
2:37competitors are doing, so on and so on.
2:39So, that gets ingested into our
2:42knowledge base, and we're using Obsidian
2:45as a Triggerfyre kind of brain, and it's
2:47unbelievably wild inside of there right
2:49now. And I'll do a video on that another
2:51day. But, it has that information
2:54already done that. So, when I come to it
2:56and say, "Hey, listen,
2:58I want to go ahead and create a blog
3:00around XYZ." It first of all goes into a
3:0412-step interview process. Now, the
3:08reason that it's doing this is it knows,
3:11based on the skills, and we'll go in and
3:13have a look at this, that it needs to
3:15create a pillar blog, and then uh I
3:18think it's either three or four cluster
3:20blogs around that pillar blog, okay? So,
3:22that's very, very key. We create a
3:24pillar one, which is typically longer,
3:26and then you have your more short form
3:28uh short form blogs, which are the uh
3:30cluster blogs.
3:32Then we use this research agent. So, it
3:34basically um goes and uses three
3:37parallel agents in tandem, which is
3:39calling on past knowledge based on our
3:42Obsidian memory. It's using uh Firecrawl
3:46to go out and find fresh new information
3:49that are interesting, and starts to
3:51create the research and starts to plan
3:55obviously the pillar and the cluster. So
3:58like what that would actually look like,
4:00how that would be shaped, and how they
4:02would basically articulate the argument.
4:06From there, we then start to build the
4:08blogs. So it writes five parallel
4:11writers in tandem. So it basically uses
4:14sub agents to then go ahead and create
4:17these five blogs. While it's also doing
4:21this, it uses the new chat GPT image
4:24model two, which is insanely good, to
4:27create visuals on the fly. Not only
4:31that, is it's also using screenshots
4:34from its research with Firecrawl, where
4:37it can then embed that inside of the
4:38blog as well. So we're getting this full
4:39kind of really nice well-articulated
4:43article that's highly SEO optimized,
4:45along with custom images and screenshots
4:48where it needs to kind of strengthen a
4:50particular argument or whatever.
4:53From there, it goes straight into
4:55Webflow as
4:59into our CMS, right? And it goes into
5:01draft.
5:02Now, here's the key thing is it's
5:04cross-linking pillar to clusters and any
5:07other blogs that are relevant as well.
5:10It then basically says, "Okay, hey
5:13Max, these have been drafted. Do you
5:15want to go in and approve them?" I
5:17essentially will go
5:19I will go into Webflow and have a read
5:22and approve or not. If I don't, I can
5:25come back to my agent and say, "Let's go
5:27ahead and make these changes."
5:30And then it gets approved and out it
5:32goes. So that's the kind of flow in its
5:35entirety. Let's have a look how this
5:36kind of
5:38plays in action when chatting with my
5:41agent.
5:42Okay, so we are now live in my Discord.
5:45We can see all of the different agents
5:47that I have. I have a lot of different
5:48ones. Funny enough, you can actually see
5:50that I said I'm going to do a YouTube
5:52video
5:53uh around this. Can you give me some
5:56help with the hook statement, what I
5:57should follow, anything else key, and
5:59create me a visual uh as well? So, you
6:02can see that I'm using this in practice.
6:05So, what I'm going to do is I'm going to
6:06say I'm going to fire up a chat here,
6:08and we're going to say
6:10uh I want to
6:12um write a blog about
6:15um
6:17you know, social signals you can pull
6:20from Hacker News for GTM teams.
6:25So, there we go. Let's pull up this
6:27thread here.
6:29And we're going to see the initial
6:31phase, and if we look at the initial
6:33phase, that was this kind of interview
6:36uh process. So, the first thing that
6:38it's gone and done is it's gone and
6:39looked at the brain. Then it's gone and
6:41looked at the skill that I've created,
6:43which is this long skill on uh blog
6:46creation and blog pipeline. There's also
6:49cross-references in this skill to other
6:52skills that I've created as well. So, we
6:55have how to write s- highly
6:57SEO-optimized
6:59blogs. We have um
7:02uh the actual how to use the Webflow
7:04skill. Um we have just this this kind of
7:07like overarching skill. Um we have the
7:10image creation and what it needs to to
7:11to do. We have a lot of different skills
7:14embedded inside of this one skill or
7:16where it references others as well to
7:18help me get to that point. So, you can
7:20see here, it's now asking me a lot of
7:21different questions about uh audiences,
7:24angles, authors, and it'll continue to
7:26ask me questions if I explored this. Um
7:29I'm going to actually ask it a another
7:31side question here just to give you a
7:32good example of how this is working.
7:36Um
7:37I'm going to say side question.
7:40How are we writing
7:43good SEO optimized
7:47uh blogs? Give me the five key points
7:55from within your skills. Let's see what
7:57it says uh here as well to see how it's
8:00basically been helping write our current
8:02blogs
8:03um to get us uh
8:06ranked as well, which I think is pretty
8:07cool.
8:09Okay. So, it's just pulled one from the
8:11blog pipeline and the AI SEO here. So,
8:15first one was lead every H2 with a 40 to
8:1760-word direct answer paragraph. AI
8:20search for things like Perplexity,
8:21ChatGPT, Google
8:24Google AI overviews extracts passages,
8:27not pages. So, if your first 60 words
8:30under a heading aren't the answer, you
8:32don't get cited. So, that's why if you
8:34have a look at some of our blogs, they
8:36have the TLDR at the top and an FAQ
8:38block at the bottom, both written as
8:41extractable uh snippets. We also are
8:44very stat dense, cited in line with
8:46named sources that helps query pattern
8:48and headings uh and comparison tables.
8:51Uh the architecture is obviously as I've
8:53described, it's around a pillar blog and
8:55the clusters with a bridge quotes uh
8:58cross-links, which uh helps with uh SEO
9:00perspective. And then we have the named
9:02author, freshness, and schema as well.
9:04So, we have the byline with the
9:05credentials,
9:07when it was last updated. Um these
9:09things are all matter for kind of the
9:12SEO, AEO, whatever you want to uh call
9:15it as well.
9:16So, what I'm going to do is if you're
9:19interested in this and how to operate
9:23this,
9:24um I'm going to drop a link
9:26uh
9:27which gives you the prompt
9:29so that your Hermes or your Open Claw or
9:32your Claw Code uh can basically go ahead
9:36and set this blog flow up. You might
9:38need to edit it for WordPress, you might
9:40need to edit it if you're using a
9:42different kind of
9:44website hosting tool that's not Webflow,
9:46but for for this it would then allow
9:48your agent to set this up and mirror
9:49this exactly. The key thing though is
9:52you do need to have a Obsidian brain
9:54system set up for best results.
9:58And you know, where we can go from here,
10:00which I think is pretty cool,
10:02is we could actually start to automate
10:03this entirely. Given we have the initial
10:06SEO report, it knows what words it needs
10:08to try and rank for. It knows what
10:10competitors it needs to try and kind of
10:12outdo. And therefore, I could in theory
10:16turn this into more of a
10:20automated system, right? Where it goes
10:22and creates the blogs, creates the
10:23ideas. I don't come to it with the idea.
10:26And from there it would then basically
10:28just you create it and come to me for
10:30approval or even auto publish it if you
10:32wanted to.
10:33And in theory, you could smash out you
10:35know, 20-30 blogs a month if you really
10:38wanted to. That's up to you.
10:41For now, I'm going to keep it manual. I
10:42really like a human in the loop process
10:45and like working with it.
10:47But in theory, we could fully automated
10:49this and turn this into more of a fully
10:51fledged cron workflow.