How to Brand Yourself Like a Celebrity

0:00If Sabrina's got the hook, Charlie's got

0:02the internet, and Taylor's got the

0:03errors. What do you have? By the end of

0:06this video, you will know exactly how to

0:08brand like the celebrity playbook.

0:11Because let's be honest, in the business

0:12of business, in the creator economy,

0:14being forgettable is worse than being

0:16disliked. If you're forgettable, people

0:18are not buying from you. People are not

0:19sharing your work. People are not

0:21remembering you. They're not even

0:22thinking about you. You're just meh. And

0:25I'm not letting anybody in this

0:27community give me energy. Here's some

0:29real talk, okay? If you're in the

0:31business of business, if you have a

0:32business, or if you are a creator, we

0:34live in a world where thousands of

0:36people are doing the same thing as us.

0:38Thousands of people have the same dream,

0:40the same niche, the same offers. We're

0:42all on the same platform. So, why is it

0:44that certain people break out and

0:46dominate while others, maybe even you,

0:49are staying stuck in the background?

0:50It's not talent, it's not luck, and

0:52sometimes it's not even about strategy,

0:54it's about your brand. And I feel like

0:56celebrities, they understand this better

0:58than anyone. There are hundreds and

1:01thousands of people on this planet that

1:02can sing, that can act, but not

1:04everybody has made it to become a

1:06breakout star. And it's because when you

1:08look into the celebrity world, it is

1:10absolutely fascinating how they engineer

1:12themselves and how they engineer these

1:14errors and these aesthetics that make us

1:17dress up like them when we go to

1:18concerts and make friendship bracelets.

1:20and we create an entire personality and

1:22internet culture around their aesthetic.

1:25And they engineer that. And this isn't

1:26just celebrity stuff. This is brand

1:29strategy. And it's the same strategy

1:31that you and I, we can use this to grow

1:33our own brand online. Because the truth

1:35is, okay, in this digital world, whether

1:37you're a creator, whether you're a

1:38business owner, you are the celebrity of

1:41your own niche. Whether you have got 200

1:43followers or 20,000 followers or you

1:45want to get 200k followers, we need to

1:48stop thinking like we are a background

1:49dancer or an extra in somebody else's

1:52movie. And we need to start building a

1:54brand like a freaking headline act. And

1:56this is episode one in a very very

1:58exciting 12-part series that I am

2:00running called, can we get a drum roll

2:02please? The errors tour Kay's version.

2:06Every single week for the next 12 weeks,

2:07I'm going to be bringing you a business

2:09branding or content themed video

2:12inspired by one of Taylor Swift's

2:14albums. Starting off today, which in

2:16case you hadn't peeped the day, today is

2:17the release of Taylor's new album, which

2:19is called Life of a Showgirl. So, happy

2:21Life of a Showgirl Day to those who are

2:22celebrating, I'm wearing orange to

2:24commemorate the occasion, but you do not

2:25have to be a Swifty to enjoy this

2:27series. This is basically a 12-part

2:28series where I'm going to be walking you

2:29through personal branding, how to own

2:31your reputation, how to figure out your

2:33brand voice, how to fall in love with

2:35content, again, how to create a

2:36signature series or a signature style.

2:39So, if you have been looking to really

2:40elevate your business, your brand, your

2:43content creation. Welcome to the errors

2:45tour, Kayle's version. Please don't sue

2:46me, Taylor. So, to start, let's examine

2:49exactly how celebrities are doing it.

2:51Because for us to learn, we have to

2:52learn from the masters. How do

2:54celebrities make sure that obscurity

2:56never happens to them? They brand. They

2:58brand harder. They brand better. They

3:00brand louder. Let's cut to one of my

3:03favorite celebrities. I mean, her

3:05marketing team is one of the best

3:06marketing teams in the game. And let's

3:08examine Charlie XCX. Her Brat era was a

3:12complete cultural moment over the last

3:14year. And love it or hate it, whatever

3:16you think about Brat, whether you

3:17enjoyed the album or you enjoyed the

3:19marketing, you know about it. And it's

3:21really interesting because if you look

3:22at any of Charlie XCX's eras as an

3:25example, she has had different

3:26aesthetics throughout her entire career.

3:29She did the whole like pop baddy girl,

3:31the very commercial pop baddy girl in

3:33her last era. And she used a lot of

3:35unconventional marketing to do this. I

3:37mean that obnoxious lime green lowres

3:40cover, it was very very deliberate. She

3:42knew that that would cut through the

3:44noise. And right now it's instantly

3:46recognizable. That bratz green. There

3:49was a billboard being painted in Hackne,

3:51East London. Everybody knew exactly what

3:54this billboard was going to be before

3:55any words went on it because of that

3:57color green. That is cult branding at

4:00its finest. And that is why Brat Summer

4:02became a cultural moment. It's not just

4:04an album release. It became an identity

4:07for many people. And when you start to

4:08look at celebrities like they are a

4:11business and you start to dissect their

4:13look, their signature, their voice,

4:15their aesthetic, their colors, their

4:17fonts, you start to really understand

4:19that yes, actually we can pull from

4:21this. We can take examples from this. We

4:23can use this in our own business and in

4:25our own personal brand. So that is

4:27exactly what we're going to do. I want

4:28you to now from this point on think of

4:30yourself like a celebrity building a

4:32brand and building a cult following. So,

4:35the very first thing that I want you

4:36guys to do is to start to map out this

4:39celebrity era or this celebrity main

4:41character moment that you are stepping

4:44into. We're going to call this your main

4:45character mood board. Think of this like

4:47your celebrity vision board. We're going

4:49to be designing the vibe that you are

4:51going to be stepping into. The vibe, the

4:53energy, the world. We are creating it.

4:56And this world is the world in which

4:58your brand is going to live in. And

4:59celebrities, they do this all the time.

5:01that very first board meeting that they

5:03probably have. They are pulling together

5:05loads of different ideas and fleshing

5:08out an aesthetic. Think of Taylor.

5:09Taylor is the biggest biggest example of

5:12this. Every single album has a unique

5:14aesthetic from folklore and from

5:16evermore. A horse just went past from

5:18folklore or from evermore which have

5:20these really cozy cottagey woodland kind

5:23of vibes to the stark contrast of

5:25reputation. It has this very dark moody

5:28aesthetic with lots of snake like

5:30imagery. This was not just random.

5:31Taylor just didn't go, "Oh, snake. Let's

5:33run with that." It was concepted and

5:35probably mood boarded at one point. So,

5:37let's break down exactly what your

5:39showgirl era looks like. I want you to

5:40pull up Pinterest or pull up Canva,

5:42wherever you like to mood board. And I

5:44want you to name this album something.

5:46Whatever this era is, imagine you are

5:47just literally making an album. What are

5:50you calling this era? Is it your showgo

5:52era, your softgo era, your CEO era, your

5:55content creator era? Give it a really

5:57fun name because when you name it, you

5:58claim it. Next, we want to start pinning

6:00and collecting images that represent the

6:03energy of this new celebrity era that

6:05you are stepping into and start to

6:07really map out not only what this era

6:10looks like, but what it feels like.

6:11Think of textures, think of smells,

6:14think of fonts, think of colors, think

6:15of feelings and energy. And if you get a

6:18little bit stuck, I'm going to give you

6:19some prompts on just things to pin that

6:21will pull this all together. Number one,

6:23if your brand walked into a room, what

6:25outfit would she be wearing? If your

6:27brand was a city, what city would she

6:29be? If she was a texture, what textures

6:31would she be? Would she be like bubbles

6:33or would she be like these really hard

6:35concrete textures? Would she be pink

6:37fluffy pastel clouds like the lover era?

6:40If she was a scent, what would she smell

6:42like? If she was a color, what colors

6:44would she be? If she was a font, what

6:46fonts would she be? This is going to

6:48start to make your brand feel more real.

6:51And hopefully as you're doing this

6:52exercise, you will start to get really

6:53excited about this thing becoming

6:56tangible. This isn't fluff. Your brain,

6:58our brains love visuals, especially if

7:00you're a visual learner or in a creative

7:02industry, like if you're a makeup artist

7:04or a photographer. Our brains respond to

7:06visuals. And when we see this, we can

7:08start to see it become real. You need to

7:10see the vibe to embody it. So now, you

7:12might have a collection coming together

7:14nicely. I bet we have all done this

7:16before. If you've been in my Level Up

7:17Club membership, you have definitely

7:19done this before. or how do we actually

7:20action this? This is something my I

7:23myself have been working on heavily

7:25behind the scenes. If you knew me before

7:27YouTube, my brand has not really existed

7:30and I have been working so hard over the

7:32last year to figure out what my identity

7:34is in my showgo era. So on my Pinterest

7:36board, I'm going to pop it up right

7:38here. You will see that the personal

7:39style that I'm really leaning into right

7:41now and feels very very me. I used to

7:43lean into suits and this kind of badass

7:46business, very very Jenna Kucher and it

7:48always felt like I was playing dress up.

7:50So I started to pin things that I liked

7:52but wasn't inspired by anybody that I

7:54just felt really really authentic in.

7:56And a lot of this was coming out as

7:57really really preppy as evidenced by

7:59what I'm wearing today. I really liked

8:01things like cute abocrombie blazers and

8:03gold buttons and found myself really

8:06loving personal style that gave a little

8:08bit of Blair Wardorf, a little bit of

8:09like princess energy that sat more in

8:11its feminine energy than the masculine

8:14energy that I was trying to embody

8:16previously because it's always going to

8:17feel like you're playing dress up. It

8:19should be so authentically who you are

8:21but crafted and curated and made into an

8:24aesthetic. That is when you become the

8:26brand. So, how do we take this mood

8:28board and make it real? This is the next

8:30step, your character design. And this is

8:32the bit that I think people miss. We all

8:34do the mood board, but we don't make the

8:36mood board come to life. And it's the

8:38character design part that makes it come

8:40to life. These are signature elements

8:42that you will be remembered for. I

8:43always think of Taylor and her winged

8:45liner and her red lip. When I think of

8:47Sabrina Carpenter, I think of that

8:48dolllike glam, that really, really pink

8:50cheek and those overlined lips. And

8:52these aren't random. They're part of

8:54your mood board. and they are the

8:56details that make your brand and your

8:58character unforgettable. So, first I

9:00want you to identify your signature

9:02uniform. Mine, if you go back to my mood

9:04board, I was really drawn to that preppy

9:06look. So, I've started to develop over

9:08the last year a wardrobe with these

9:10elements of preppiness. I've started to

9:12curate this so that eventually you guys

9:14will start to associate that kind of

9:16signature look with me. So, imagine you

9:18are a mega pop star. You are about to

9:20release your new album. What would you

9:22want the girlies to dress up as if they

9:25were coming to your concert? Think of

9:27Taylor Swift. Everybody comes as their

9:29favorite era. When I went to the era

9:30tour, I went as reputation. What is the

9:33aesthetic, the visual aesthetic, the

9:35style aesthetic of this new celebrity

9:38era of yours? And listen, this might not

9:40be things that you have freely and

9:42easily available in your wardrobe. And

9:44that's okay. You might need to go

9:45shopping for your brand because branding

9:47is an investment. It's an investment

9:49into you. It's an investment into your

9:50business. It's an investment into the

9:52way that you are perceived by others.

9:54And if we go back to business a little

9:56bit right here, right now, a brand will

9:58enable you to not only be more

10:00memorable, but you will be able to

10:01charge more. You will be able to sell

10:03more, book more, because a brand feels

10:05like an all-encompassing business. So,

10:08pick out a few things. Maybe you already

10:09own some in your wardrobe. So, pick out

10:11a few things that fit this visual style

10:13and this visual aesthetic. and then get

10:15online, get on ASOS, get on wherever and

10:17start to build out your wardrobe, your

10:20curated style aesthetic and eventually

10:22over the next few months, start to build

10:24this collection up. You only really need

10:26three or four full outfits and that is a

10:29really good place to start from. The

10:31next thing we need to figure out your

10:32signature makeup look. Every celebrity

10:34that you can think of, from Billy Isish

10:36to Beyonce, they have a signature makeup

10:39look. And these are all things that you

10:40can add to your Pinterest board. By the

10:41way, on my Pinterest board, I have

10:43sections. So, I have a section for the

10:44personal style element and I have an

10:46entire section for the makeup look. For

10:48me, I love my wing liner. I have been

10:50wearing wing liner since I was like 18

10:52years old. And I also love a three lip

10:55combo. Excessive, I know. And again, my

10:57advice for this is we are not creating

10:59and crafting somebody that you're not.

11:00So, lean into what you already love to

11:03wear. Lean into what your makeup style

11:05already classically is. Just give it a

11:07name. Make it real. Make it official.

11:09Now, let's move on to the toppings.

11:11Okay. What is your signature scent?

11:13Smell is one of the senses that is most

11:15tied to memory. So what scent perfectly

11:18encapsulates you and your brand? Again,

11:20celebrities are the masters of this. If

11:22you think of Ariana Grande, she has got

11:24a perfume for every era that she has

11:25ever had. You want to create a scent

11:27that people start to associate with you

11:29when you walk in rooms, when you're

11:31actually in person interacting with

11:33people. Also, think about accessories

11:35and have fun with this. I love this

11:37creator right here. Her name is Julia

11:39Broom and I absolutely love when she

11:41wears her shirt and tie combo. Whenever

11:43I see like a shirt and tie out in the

11:45wild, I think of Julia Broom. Also,

11:47YouTuber Cassie Thorp, love her YouTube

11:49channel. She has such a distinct style

11:51when it comes to her accessories. She's

11:53never seen without her bling bling rings

11:54or her long nails, and this has become

11:56part of her. It's become part of her

11:58brand. You can even take props one step

12:00further. I love Marissa Grace artistry

12:02for this. She always has a perfectly

12:04coordinated pink mic and it makes me pay

12:06attention to her. Whenever I see that

12:08little pink mic and I always see her

12:09perfectly pink coordinated outfit, I pay

12:11attention and now I start to associate

12:14her with the color pink and it

12:15strengthens her. It strengthens her

12:18brand. It strengthens her business.

12:20Having all of these elements that tie

12:22all together. So pick two, three or all

12:24of these things and commit to them

12:26because over time people will start to

12:28associate these things with you. And

12:30that is how memory works. That is how

12:32you become unforgettable. So, you've got

12:35the visuals. Let's start to flesh out

12:37the mental and the energy behind this

12:40era, the energy of your showgirl era.

12:42So, the next thing that I want you to do

12:43is I want you to create a playlist. I

12:45know this is such a fun video, isn't it?

12:47I always have a playlist that I play

12:49when I need to feel confident, when I

12:51need to feel like the main character. I

12:53will play this playlist before I hit

12:55record, before I go on a live teaching

12:57call. When I need confidence, I will put

12:59on my confident playlist. So, when you

13:01need help getting in your main character

13:03energy, you need to put on this

13:04playlist. Now, by the end of this

13:07exercise here, you should have a mood

13:08board that screams, "This is my brand,

13:11this is my vibe, this is my aesthetic,

13:14this is my era." And this isn't just for

13:16you to see. This is going to help your

13:18audience feel. Your energy becomes

13:20contagious. And that, bestie, is how

13:23celebrities turn these random moments

13:25into movements. So, what I want to hear

13:27from you guys is I want you to drop it

13:29in the comments for me. So number one, I

13:31can come and cheer you on. But number

13:32two, so that I can understand what world

13:34you are building. So moving on, that

13:36section was all about you. But now we

13:39need to think about them. Your clients,

13:41your followers, your community, the

13:43people you are trying to attract. Let's

13:45imagine this like a tour. Imagine you're

13:47going on a world tour right now. There's

13:49a few things we need before we can go on

13:51tour, right? So the first thing you need

13:53before you go on tour is you need your

13:54set list, aka your topics. What is the

13:58thing or the things that you are going

14:00to be talking about online in your

14:02content in this era? Think of these as

14:04your recurring themes. If you were going

14:06on a podcast or a panel talk, what is

14:08the topic or topics that you would talk

14:11about and could easily talk about for

14:12over an hour. Me, my topics are

14:14business, content creation. We don't

14:16want too many of them because remember,

14:18if you were the master of everything,

14:19you were the master of nothing. So, give

14:20yourself three main things that you are

14:23going to talk about over and over and

14:25over again. This becomes your set list.

14:27The things that people can expect from

14:29you over and over again in your content.

14:31After you've got your set list, you need

14:33to design your stage. What is the world

14:35that your brand lives in? Taylor gave us

14:38a cabin in folklore. Charlie gave us the

14:40neon rave. Beyonce gave us studio 54 in

14:43Renaissance. Some creators that are

14:45doing this so well right now. Again,

14:47Marissa Grace artistry, she has created

14:49this world which is kind of very very

14:51pink. is giving like clueless and in her

14:53branding she has created this entire

14:55world. So what is the world that your

14:57brand lives in? The way that we do that

14:59is through our branding through things

15:01like our fonts, our colors, our branding

15:04photos of ourselves, the world in which

15:06our business lives. Now once you've got

15:08the stage, once you've got the set list,

15:09the final thing that you need to think

15:10about is the crowd, aka your audience or

15:13your ideal client. Every star knows

15:16their audience, right? Sabrina knows she

15:18is talking to the playful girly girls.

15:20Taylor knows that she is talking to an

15:22audience that crave belonging and

15:24storytelling and lived experiences that

15:26they can relate to. So, who are your

15:28people? What identity do they claim? Are

15:31they underdogs, icons, dreamers? Are

15:33they creators that are trying to break

15:35through the noise? Know your audience.

15:38This is the basics of business. Anybody

15:40who has a business or is trying to build

15:42something online needs to know exactly

15:44who they're speaking to? Because if you

15:46do not know who you're speaking to, how

15:48can you create a business and a world

15:49for them? If you're a makeup artist or a

15:51photographer or a service provider, the

15:53very first thing that you need to know

15:55is your ideal client. Who are you

15:56speaking to? Because if you speak to

15:58everybody, you speak to nobody. I have a

16:01couple of great podcasts. If you are new

16:02to the world of ideal client, I will pop

16:04them up here right now. But again, I

16:06want to do a really big episode one day

16:08over here on YouTube all about ideal

16:09client because I could genuinely talk

16:10about it for years. So now back to your

16:12world. You've got your visual identity

16:14which you've mood boarded out and now

16:16you have your world. Got your topics aka

16:18your niche. You have got your stage aka

16:21your branding. You have got your crowd

16:23aka your ideal client. And you have got

16:25all of those signature elements which

16:27are you, your character design. Can you

16:29start to see now all of these random

16:31parts coming together to create your

16:33brand? Not only your brand, your

16:35celebrity brand. And this is what takes

16:37you from random posts and from DIY

16:40branding to celebrity level viral

16:43unforgettable branding. And if we are

16:46able to do these things over and over

16:48and over and over again, repetition is

16:51the part that drives it home. And you

16:53might be sick of it, but others are not

16:55sick of it. So to tie it all together,

16:57we need to figure out your brand voice.

16:59Now, this part here is fairly important.

17:01It's actually a big thing that not a lot

17:03of us pay attention to. Celebrities

17:05aren't just remembered for what they

17:06look like. They're remembered for what

17:08they say and how they say it. Taylor has

17:10her poetic storytelling. Sabrina has her

17:13tongue and cheek sexy oneliners. And

17:15when you hear them, you know it's them.

17:17We know what they're saying. We know

17:19what they stand for. And that is the

17:21level of recognition that I want for you

17:22guys. But listen, this is actually part

17:24of another episode that I have coming

17:26later on down the line as part of the

17:28Speak Now era. So, you're gonna have to

17:30subscribe and come back for that one

17:31because listen, Rome wasn't built in a

17:33day and I can't give you everything in

17:34one episode. Right now, I just want you

17:36focusing on the look and the feel of

17:38your brand. So, it is all well and good

17:41mapping this out, mood boarding this

17:43out, but we need to put it into action.

17:45And I want us to put it into action this

17:47week. So, let's talk about your PR team.

17:49And no, I'm not talking about hiring a

17:51million dollar PR team. We can't all

17:53have tree pain on our team. I mean the

17:55PR team that you already have and that

17:57is your social media, your profile, your

17:59website, your online digital presence.

18:02And here's the reality, okay? Your

18:03Instagram bio, your Tik Tok header.

18:05These are the first things that people

18:08see. And you have less than 3 seconds to

18:11make an impression. When somebody finds

18:13you on the explore page, as an example,

18:15and goes and checks out your profile,

18:16your bio, that first above the fold

18:19section that they see, you have 3

18:21seconds before they decide to go back or

18:23they decide to follow you. So, here's

18:25what we're going to do next. First thing

18:26we're going to do is we're going to give

18:27your bio a little bit of spice. Think of

18:29your bio as your billboard. And we're

18:31not going to leave it blank. And we're

18:32not going to make it boring either. You

18:34want to know something that I'm really

18:35tired of? I'm tired of the bios that say

18:37I help X and X do X and X. Listen, this

18:40used to work in 2023, 2022, but we're in

18:432025 going into 2026. And those bios

18:47giving Gen Z the ick. No matter what

18:49industry you're in, whether you're in

18:50photography, whether you're in bridal,

18:51makeup, if you are selling a physical

18:53product, your next customer is Gen Z.

18:56And I have a lot to say about how do we

18:58attract the Gen Z customer. But the

18:59thing that you need to know is they love

19:01personality. And when they see I help X

19:03next do X and X, it turns them off. It

19:06makes you boring. It rips away any

19:08remnant of personality that you have.

19:10Your bio should say and do three things.

19:12Number one, it should say exactly what

19:14you do in human language written for

19:17your person. Number two, it should show

19:19your personality. And I believe one line

19:21of your bio should be your personality

19:24line. It shouldn't say something like,

19:25"I like the gym. I'm a dog mom." No,

19:27still boring. Think about it this way.

19:29If you had 3 seconds to introduce

19:31yourself to your dream client, your

19:33dream opportunity, and you only had one

19:35sentence to say it, that should be your

19:37second line. The third thing is there

19:38should be something in there that makes

19:40people curious to click follow. This

19:42could be like a call to action or maybe

19:44a challenge that you're doing or a

19:45personal thing that you're doing. I

19:47myself I love it when people have like

19:48personal challenges in their bio. If

19:50they say I'm on a journey to grow 10k

19:52followers in 100 days or I'm on a

19:54journey to hit a million in revenue, I

19:55click follow because I am invested in

19:57the journey. So your mission is to go

19:59ahead and redo your bio for autumn. Now

20:02if you're a creator, I also want you to

20:04apply this to your press kit or your

20:06media kit. update the stats. Maybe give

20:08it a new design that represents your

20:10celebrity era. Maybe go on Etsy and see

20:13if there's a design that fits your brand

20:15and your aesthetic and what you're

20:16trying to say a bit better. If you still

20:18have them, I also want you to give some

20:20love to your highlights. I know

20:21highlights have gone from a lot of

20:23profiles and they've become like a story

20:24now. But if you still have them, it is

20:26still worth controlling the image that

20:28your highlights are giving. Think of

20:30your highlights as like your press

20:31clippings. So, what I would recommend is

20:32that you have a highlight about you. You

20:35have a highlight about how to work with

20:37you. You have a highlight for your

20:38offers. You have a highlight for your

20:40testimonials or your results. And maybe

20:42one for personal flare or fun. Anything

20:45else, we want to archive it. We want to

20:46keep it clean and super clear for

20:48anybody that wanders over there. Step

20:50three, we also want to refine your

20:52magazine cover, aka the first nine posts

20:55and nine realels that you have available

20:57on your profile. Imagine someone lands

20:59on your profile, they have read your

21:01bio, your bio is speaking to them. The

21:03next thing that is going to determine

21:05whether they follow you is your first

21:07nine posts. What are your first nine

21:09posts saying about you? What is the

21:11messaging, the feel, the aesthetic that

21:13they are giving off? Do they match this

21:15era's vibe? Do they give people a reason

21:17to follow? People decide in seconds

21:20whether they want to stick around and

21:21whether they want to be a part of your

21:22world. So go ahead and archive anything

21:25that does not fit this brand, this

21:27celebrity brand that you are stepping

21:29into. And the final job that your PR

21:31team has is you need to control the

21:34messaging that is everywhere on the

21:35internet about you. And this is a big

21:37job. Go back through any old Yelp

21:39profiles, any old Tik Tok profiles,

21:41anywhere where your name is connected to

21:43and just tie up that loose end if you

21:45need to. You really need to look at your

21:47messaging and what your messaging is

21:48saying and whether it is aligned to your

21:51current brand. If you're a service

21:52provider, the last thing that you want

21:54is a client potentially finding your old

21:56Facebook profile and instantly getting

21:58the ick because your Facebook profile

22:00hasn't been updated for like 6 years and

22:02isn't representative of the brand and

22:04the business that you are now. You also

22:06want to look at your messaging on your

22:07website if you have one. You want to

22:09make sure that that messaging on your

22:11website is aligned to the brand that

22:13you're trying to build. If you were

22:14trying to build a luxury brand and a

22:16luxury aesthetic, you want to be the

22:18number one destination makeup artist.

22:20Your language and your messaging should

22:22reflect that. So, think of this like a

22:24celebrity brand audit. We want to audit

22:26our bio, our highlights, our media kit,

22:29our first nine posts, anywhere else that

22:32we are showing up on the internet, and

22:33our messaging through our copy. And just

22:36make sure that every single one of those

22:37points is aligned with your celebrity

22:40era. One thing to remember is that

22:41perception is power. And what all of

22:44this episode boils down to, if we put

22:46our business hat on for a second,

22:48especially if you're a service-based

22:50business, people will not charge you

22:52what you're worth. People are never

22:53going to look at your prices and offer

22:55to pay you more. They will always pay

22:57you what they think you're worth. And

23:00you control what they think you're

23:02worth. You control that through your

23:04perception, through your image. We're

23:06going to be diving more into this, by

23:08the way, in the reputation episode, but

23:09celebrities know this. They know that

23:11perception shapes reality. But here is

23:14the biggest takeaway that I want you to

23:16hear. If you are at the end of this

23:18episode right now, I want you to hear

23:19this. Stop waiting for your discovery.

23:22If you're waiting for your moment to

23:24blow up, if you're waiting for that

23:26celebrity client, if you're waiting for

23:28your milliondoll revenue mark or the big

23:30brand deal, it will not come. You have

23:33to engineer that. And that is the secret

23:35that I don't think a lot of people are

23:36sharing. Celebrities, they don't just

23:38pop out like Sabrina Carpenter. They are

23:40engineered and you can engineer your own

23:42story. If you are not getting the

23:43clients that you want, you're getting a

23:45lot of discount inquiries or you're not

23:47getting a highquality client. That is

23:49the narrative that you are pushing. No

23:50one else, my friend. You control your

23:53perception. So, it's time to take

23:55control of your perception. So, ask

23:57yourself this week, what story am I

23:59pushing? How can I make it so sticky?

24:01How can I make myself so sticky people

24:04repeat it without me asking them to?

24:06This is how celebrities build legacy.

24:08And this is how you can build yours.

24:10People treat you the way that you

24:11present yourself. And if you are not

24:12happy with that, you can change it. If

24:15you show up timid, insecure, apologetic,

24:18that is the energy that will be

24:19reflected back to you. If you show up

24:21like a celebrity, confident,

24:23unapologetic, magnetic. That is the

24:26energy that will be reflected back to

24:28you. And no, you don't need millions of

24:30followers to be in your celebrity

24:32energy. It is a decision, not a number.

24:35So here is my challenge for you. I want

24:37you to do your homework. So, go back

24:38through this video, create your mood

24:40board, figure out who your visual

24:42identity is and what that looks like.

24:43Audit everything that's in your world to

24:46make sure that it is all lining up and

24:48aligning how you want it to. And I want

24:50you to start embodying this person. That

24:53is going to be the hardest part. Trust

24:55me, because when you embody your brand

24:57like a celebrity, bold catches up faster

25:00than you think. Celebrities are not born

25:02iconic. They are built to be iconic

25:05through branding. They repeat, they

25:06refine, they embody, and they push their

25:09story until the world cannot ignore it.

25:11And you, you're going to start doing the

25:13same thing. And this is the building

25:15blocks. This is the beginning of that.

25:18So, get all of these things in line. And

25:20next week, we're going to be debuting it

25:22with the debut era because it is all

25:24well and good crafting all this out, but

25:26the trickiest part can be how do we

25:28actually step into this? How do we have

25:29the confidence to debut this? Please let

25:32me know in the comments below your

25:33thoughts on this series. I do not get a

25:35ton of comments over here on YouTube and

25:36comments are my favorite favorite

25:38favorite thing. So, please please leave

25:40me one if you have made it this far. So,

25:42I really hope that you will come on this

25:43journey with me. I'm going to be

25:44dressing up as all of the eras. I want

25:47this series to set you up for 2026 with

25:50the most success and the most confidence

25:52so that 2026 can be your era. Finally,

25:56as a final favor, please do consider

25:58subscribing. Most of you are not

26:00subscribed. Your next era starts now.

26:02Your showgirl era starts now. So step

26:05into it with me. Be the damn main

26:07character. And I will see you in the

26:09spotlight.