What Marketing Are We Doing for the Launch?

0:00Good afternoon everyone. So, it is

0:06I think this might be the sixth vlog.

0:08So, we've we've cracked on with the

0:10month. Look, I'm I'm looking very

0:12informal today. I do apologize. It is uh

0:1630°. So, what's what's 30° in

0:20Fahrenheit? Hey Siri,

0:22what's 30° C in Fahrenheit?

0:28It's 86 Fahrenheit over here in the UK

0:31at the moment, which is really hot in

0:34the UK and the houses are really, really

0:36hot and I've got no meetings today, so

0:38I'm in the uh the old tank top. Anyway,

0:40I'm about to cook some lunch and I just

0:45cracked on with a really new um kind of

0:49strategy of mine, which is basically

0:50getting on as many podcasts as possible

0:53preparing for this launch. So, the

0:54launch strategy that we're going to be

0:56doing is a few different things. We're

0:59actually going to take a leaf out of 11

1:01Labs book and we're creating an animated

1:04video for this launch. Um, because it's

1:06a tier one launch. It's a it's a whole

1:08kind of like rebrand maybe. So, we're

1:12going to do an animated uh video which

1:14is like a 60-second explainer video. We

1:17are going to do an influencer marketing

1:21push uh as well. And then lastly, we'll

1:25kind of send me on like the road

1:27essentially. So, we'll get me on as many

1:28podcasts as possible. Um, I've got a

1:30load of dinners lined up with um

1:35just networking, right? So, like VCs uh

1:38and all of their portfolio companies

1:39like I'm kind of worming away in with

1:41their portfolio companies and so on and

1:42so on. So, that's kind of the the

1:44strategy. Anyway,

1:47that's what I've been focusing on this

1:48morning. It's been all about podcast.

1:49So, news alert. Triggery is going to be

1:52monitoring podcasts or we are h but it's

1:55going to be available to the public soon

1:57and so I've been basically just using

1:58triggery to monitor anyone talking about

2:01kind of social data social listening

2:03link towards marketing product and sales

2:05and then basically reaching out to them

2:07saying like hey we are XY Z' love to get

2:10your podcast cuz can add some value to

2:12you guys so on and so on. any who uh

2:17lunchtime and top tip, right? I've been

2:20trying to adopt a Mediterranean diet

2:23because it's just really healthy for

2:25you. Uh chat GPT like it just takes all

2:29of the thought process away from

2:33uh like thinking about lunch menus. So

2:36go and Google it. And also, by the way,

2:38if you're wondering what that weird

2:40noise is in the background, I don't know

2:41if you're picking it up on there, but

2:42it's sounds like someone's weeing, but

2:44it's not. I'm basically massively into

2:47fish. Uh, so I have a huge

2:50400 L tank there, and I have another 350

2:55L tank there, and I have another one in

2:57um my office. So, fun fact, but you

3:00didn't know that one. I'm into tropical

3:02fish.

3:05to make this collapsible or you can get

3:07rid of it

3:09if you scroll down.

3:12Scroll down. Done. And if you click hide

3:14as well on the right hand side. So

3:16scroll back up to the top and click

3:19hide.

3:21That's not working. Well, that should

3:22hide it. That should hide this the

3:24scroll hides. At least

3:27Yeah.

3:29Um, so I wonder if we put like a little

3:31button here with a little like move that

3:33into here just with the button so they

3:35can like collapse it basically.

3:38Um, that was like like So they going to

3:40be able to get engagement from this? No.

3:43So then so then what will happen is um

3:46there'll be a there's a node inside of

3:48the workflow builder that would be like

3:51get engagement which you can only use if

3:53you're monitoring a profile

3:55and then then you can so like the cool

3:58thing is is now you be like all right

4:00monitor Hugo then what I'm going to do

4:02is I'm going to do that's going to be

4:04the trigger anytime Hugo posts then I'm

4:06going to have a little if node that says

4:08like if Hugo like post contains the

4:11keyword

4:14chicken,

4:15then I want to get the engagement. If it

4:17doesn't, I don't care about it. Do you

4:18know what I mean? So, now it's like

4:20really cool cuz it actually gives like

4:22more finer and outer control. They don't

4:23have to pull everything and everything.

4:26There we go. Like, look at that. Isn't

4:28that stunning? That's amazing. You can't

4:31say no. What's really cool about this is

4:35these are all kids down there learning

4:37how to be lifeguards. It's called like

4:39nippers, basically. So, they're learning

4:40how to save people. They're like only

4:42like 10 years old and they're doing that

4:44with school,

4:47bro. Come on. That's [ __ ] epic. You

4:49learn this stuff in school down here.

4:51You don't get that in many places of the

4:53world. So, the UK isn't as boring as

4:56everyone seems to think it is. We've got

4:58a webinar later

5:00um all about using social attribution.

5:03So, if you've not checked out my YouTube

5:04post, go check it out because it's

5:05pretty cool and it's live already and

5:07it's all about how I basically am doing

5:09attribution at a social level. I.e., um,

5:13if someone likes my post and then books

5:15a demo, I can see that they like the

5:17post first and that's how they then book

5:18the demo. Pretty cool.