Full transcript
0:00What is going on guys? This is Oliver,
0:02formerly from Response and a few other
0:04software tools that I've since exited
0:06and now running a few new software tools
0:08and roseorld.dev, which is where I teach
0:10people how to build their own software
0:13uh as a solo founder and make money from
0:15it. Right? So, in this video, um I want
0:18to talk about how to get customers. So,
0:20in the last like three or four videos,
0:21guys, I've done a lot of stuff about
0:23APIs. Um and it's been build heavy. I've
0:26built an API. I've shown you guys how to
0:29um you know what kind of APIs to build,
0:31what APIs to build on everything, right?
0:34A load of people have commented and
0:36asked, well, yeah, how do I actually
0:38sell it, right? Which is like a big
0:39deal. So, I've done a lot of videos um
0:42in the past about this topic, but I just
0:45wanted to I suppose put a new angle on
0:47it and kind of talk about how I build my
0:50customer bases for my softwares now and
0:53what I would do at different levels,
0:54whether you have no money um and no
0:56funding, etc., which is what this is
0:58about, solo, bootstrap, B2B. Um and if
1:01you have a bit of money for paid ads,
1:02how I would actually run paid ads,
1:03right? So, um we're going to cover
1:06everything in this in this video. So,
1:07you built the thing, you've validated
1:08it, and now comes the part that kills
1:11most people's um software is that nobody
1:13knows about it, right? They're not going
1:14to buy it. So, I'm not going to be
1:16talking about, you know, asking your
1:17friends and family or this motivational
1:19nonsense of like talk to customers on
1:21the phone and stuff like that. Like,
1:23everything here is just what you can do
1:25from a laptop with no money. So, the
1:27assumptions behind this video is that,
1:30you know, you're one person, no team, no
1:31funding, no salespeople. Every hour
1:33spent selling is an hour not spent
1:36building. Um, so nothing here can be a
1:38sort of full-time job really. So
1:39obviously I advise that you guys get
1:41like a kind of garbage version of your
1:43software together first before you
1:45actually like, you know, um, worry about
1:49how good it is or how clever it is,
1:51whatever. Like it's going to be bad the
1:52first couple of, you know, couple of
1:54months. Um, and we're assuming that you
1:56sell B2B, right? So mostly between $29 a
1:59month and say $199 a month. That price
2:01point of $29 [snorts] rules a lot of
2:05channels out. The whole video is built
2:07around what actually works at this
2:08number between 29 and $199. And
2:11obviously most of my softwares that I
2:13build at the moment and I've built for
2:14clients are about $49 to $99. That's
2:18like a nice sweet spot because if uh
2:20when I ran get sea.com and it was $19,
2:24that was really tough, man. It was so
2:26garbage to try and get people to pay
2:29that. Um, and when they did pay it,
2:31obviously $19 is not a lot. Like it was
2:34a lot of work. People will say that it
2:36takes as much effort to get someone to
2:38sign up for $19 as it does for 49 or 99
2:41or $1.99. And that's true, guys, because
2:44it's the kind of person that you're
2:46signaling you are for. So, I thought,
2:48it's a really important note here, guys.
2:50I thought that if you sell your software
2:52for cheap, you'll get more customers.
2:54Um, and it's not really true at all
2:56because you get you may get um a handful
2:59of customers that initially see the see
3:01the price point as attractive. Um, I
3:03think I got some, you know, two to 300
3:05signups for Get Sea um, at the $19 price
3:09point and the churn was really high and
3:12um, people were constantly complaining
3:14in the support um, chat about different
3:17things. when we ran response, we had
3:19almost no um support um messages from
3:22people and it was, you know, $99 to
3:25$299, like it was way more expensive and
3:27it was less hassle. So, I do recommend
3:29that you guys try and consider making
3:31something that's a bit more expensive
3:33because it's the kind of thing it
3:34attracts. So, I'm going to be building a
3:36software in public and opening a
3:38community for you guys to watch me do
3:39it. I don't think I'm going to be
3:41running that for less than $49 to $99
3:44because I just can't sell stuff anymore
3:46for $29 a month. Like it's really hard,
3:48you know, or even $9 a month, $10 a
3:51month, whatever it may be. And obviously
3:53the next thing is that you have an idea
3:54people have confirmed they want, right?
3:56So if you've not validated it yet, this
3:57is the wrong video for you. I have other
4:00videos about that. So the only three
4:01channels that matter at zero. So cold
4:03email, um, content, and giveaways,
4:06right? DMs, content, giveaways. So, cold
4:09email, cold DMs, and content/giveaway.
4:11So, that's three or four. Everything
4:13else, ads, partnerships, etc. is what
4:14you do later, and I'll explain that when
4:16you have a bit more money. So, part one
4:18is cold email. Let's talk about making
4:20actual money with cold email and how the
4:22math makes sense, right? So, all we're
4:24going to be running this on, guys, is
4:26the theory of lifetime value of the
4:29client that you get paying for your
4:31software to the cost to acquire them.
4:33So, let's let's break that down a
4:35second. Let's say that your software
4:37costs $49 a month. Let's round up to 50.
4:41$50 a month. And people on average are
4:44going to stay for three months. That
4:45means that the lifetime value of that
4:47client is $150.
4:50So, let's say that um they stay for
4:52three months, which is really not good,
4:54guys. That's a really high churn, right?
4:56But let's just say that the the tool
4:57sucks because it's your first ever tool,
4:59and that's okay. It's going to suck.
5:00Whatever. That means that we have to
5:03find channels that are either free to,
5:06you know, acquire customers, like
5:07content is pretty much free. It just
5:09takes up a bit of your time, which as a
5:11founder, it doesn't matter. Like, we
5:12just have to put time in. Um, or if
5:15you're going to run paid ads for
5:16something like that, then the cost to
5:18acquire the customer has to be less than
5:19that, of course, to make profitable ads.
5:22Or ideally, your lifetime value of the
5:25client is that they stay for 12 months.
5:27And that means that it's 12 time 50,
5:29which is $600. Which means that over the
5:32span of a year, you could spend say $100
5:34on getting a client in because you would
5:36make the $500 over time on the average
5:38lifetime value. But you see how that
5:40just makes things really complicated.
5:42And what we're going to do is we're
5:43going to try and figure out how to get
5:44customers for really cheap or free. So
5:47nothing else like cold email lets one
5:49person put an offer in front of 3,000
5:52people for like, you know, less than
5:54even $20 or $50, right? So, it has a
5:57real setup cost,
5:59excuse me, and a bit of time and money.
6:00Um, which is exactly why most people
6:02never do it properly and it's why it
6:05still works. We will build the whole
6:07stack from inboxes, warm-up, lead
6:08sources, and the math that tells you if
6:10it's worth it or not, right? So, a few
6:12sort of housekeeping rules is you never
6:14send from your real domain. So, the
6:17infrastructure piece by piece is that
6:18you um cold email does burn domains,
6:21right? So if you send it from your
6:22domain, it's going to damage the email
6:24reputation and it means then that if
6:26like a customer signs up and you try and
6:27send them an email, it won't deliver
6:29because you've burnt your own domain. So
6:31instead you buy two to three domains and
6:33you put two to three inboxes on each
6:35that gives you six to nine inboxes.
6:37Providers like premium inboxes sell
6:39Google or Microsoft inboxes for $3.50.
6:43So the inbox layer is say 20 to $30,
6:45right? I strongly advise you don't do it
6:47at this scale. You do it much higher
6:49scale. If you can afford $100 a month,
6:50then do it at $100 a month. It means
6:52that your output your output is 3x. And
6:54you never blast hundreds from one inbox.
6:56You spread a modest daily volume. At the
6:58start, it's like five to 10 per day per
7:00inbox. Um, [snorts] so not one single
7:03one looks like a like a spammer. Volume
7:06comes from inbox count, not from
7:08hammering from one address. [snorts]
7:10Now, warm the inboxes for two weeks. So,
7:11a brand new inbox that suddenly sends 50
7:14cold emails a day gets flagged
7:15instantly. And tools like Smart Lead
7:17will provide a warm-up pool. And all
7:19that means is that if you use something
7:22like premium inboxes or scaled mail um
7:25or some of these different tools um what
7:27what you're
7:29[sighs] what you're looking at is them
7:32fixing all of the infrastructure for you
7:33and and all you have to do is warm them
7:35up. So tools like Smart Lead will um
7:38quietly send and reply to each other in
7:40this AI pool to warm up uh your emails
7:43to make it look like that you know
7:44you're a normal person talking to
7:45colleagues and stuff, right? when you're
7:47not, it's just all AI and you set up
7:49SPF, DKIM, etc. All of this stuff is
7:52done by premium inboxes or by scale mail
7:54or by mail scale. There's loads of these
7:56different ones. Just look up cold email
7:58inbox provider on Google. Right [snorts]
8:00now, the cold email stack, right? So,
8:03for say 10 inboxes, let's round it up.
8:05It' be $30 to $40 a month. Smart lead
8:08starts at like $39 a month. So, let's
8:10just say that's like, you know, um say
8:12$70 to $80. And then leads and
8:15verification. You can get a big chunk of
8:17leads for say $50 one time, right? So,
8:19obviously [snorts] there's going to be
8:20loads of different prices. If you can
8:21double that and send more, that's fine.
8:23Um, but the whole process is very, very
8:25simple, even though it sounds
8:27complicated. You buy a load of inboxes.
8:30Um, so you buy a load of domains from
8:32Pork Bun for $4 each. You then sign up
8:35to premium inboxes, for example, which
8:36is who I use. I'm not affiliated with
8:38them, but they just make things pretty
8:39easy. Um, you tell them that you want
8:42one inbox per domain or two inboxes per
8:45domain. They set it up. They even put it
8:48on smart lead for you and then you can
8:50send from, you know, from from week two.
8:52Um, and obviously tools will change
8:55their plans constantly. So, just make
8:56sure you're double checking things. But
8:58let's assume that you know you can send
9:01a hundred emails a day, which is very
9:05believable and very doable with that
9:07amount of inboxes, say $50 to $100 a
9:09month. 3,000 emails a month, that would
9:12be um and that's 3,000 people seeing
9:15your offer, which would cost you a lot
9:16more on other platforms. So, a random
9:18list of 100, you know, 10,000 companies
9:20converts at nothing, right? A small list
9:22of people who complained about problems
9:24or are talking about things on LinkedIn,
9:26etc. And there's a lot of tools that
9:27will get this intent. You got get leads,
9:29you got blitz API, you got Apollo. Um,
9:31and you search exact phrases. Has anyone
9:33tried? Here's what I do. You know, cold
9:35email. Um, any sort of phrase that is
9:38relevant to your um to your offer or to
9:42what you're doing. You can find intent.
9:45Goji Berry is this tool that finds
9:47intentbased leads and stuff. is quite
9:49expensive but again it's you're trying
9:52to find people
9:54um who are more likely to become a
9:57customer you know so an example is for
10:00you know I I scrape job boards for
10:02example for free you can scrape it with
10:03instant data scraper scrape Indeed and
10:06it's all the companies that are hiring
10:08um for a salesperson and you could just
10:10send them an email and say oh well I've
10:11got this AI that actually does the sales
10:13for you see how I know I'm obviously
10:16dumbing it down but that you see how
10:17this this works you've got to find
10:19people with intent. Now, excuse me, the
10:22tools that get you the emails, you've
10:24got things like Apollo, you've got
10:25things like Blitz API and you've got
10:28things like Apify. So, there's a lot of
10:30lead generation actors on Appify that
10:33run at about 5 to 25 cents per results.
10:36So, you can build a pretty precise sort
10:38of like 200 odd company list for very
10:41very cheap. And um obviously from there
10:43there's also intent actors and stuff to
10:45find intentbased leads and stuff like
10:47that. So, it's very very powerful
10:49[snorts] and just experiment just find
10:50out what you know have a little look at
10:52the best sort of tools that that you're
10:54happy with and and what you're happy to
10:56pay for the cold email setup and go from
10:58there. Now, tweet scrape we're getting
11:02about uh a customer a day from emails,
11:05right? So, this is the honest picture of
11:07cold email. It's not a viral spike. It's
11:09just a daily machine that quietly
11:11produces customers um every now and
11:13again, right? And you might send cold
11:15emails for a month and get no one or you
11:17might might send cold emails and from
11:19day one you get signups. It's just the
11:21case of more volume and more high intent
11:24leads and that is what will get you
11:26customers for the software. And the cold
11:28email math, why it works is say $49 for
11:31your SAS, right? So let's say your $49 a
11:33month SAS with a six to eight month of
11:36months of retention, one customer is
11:38worth about $294 to $392, right? Total.
11:43Your whole stack costs say $200 a month
11:45or $100 a month. If you close just three
11:48to five of those customers a month, you
11:50are comfortably profitable. And each
11:51customer's cost to acquire lands at say
11:54$40 to $70 if you average it out of the
11:56cost. That's why cold email beats ads.
11:59It's really hard to get a profitable
12:01customer on meta at this level. And on
12:04cold email, the marginal cost of another
12:06thousand emails is almost nothing. The
12:08cheapness is the entire advantage. Now,
12:10[snorts] let's talk about cold DMs and
12:12communities, which is completely free,
12:14but nobody does it properly and it's
12:16boring as hell. Like, it is so boring to
12:18do this that you will succeed purely on
12:21the basis that no other person wants to
12:23do it because it's so damn boring. And
12:25this is how I built response AI and
12:27scaled it up very very high is by
12:29sending a lot of cold DMs in Facebook
12:31groups. So before funnels or automation
12:34or you know cold emails or cold calling
12:37or ads, the fastest path to a few
12:39customers is just direct conversations
12:41with people, right? So you don't need to
12:42send 10,000 DMs. You need to send 10 to
12:4530 to you know um real people every day
12:48um for the next couple of weeks and
12:50you'll get customers, right? So on
12:53Facebook um what you would do is you
12:55would join um adjacent Facebook groups
12:58to the niche. So I've talked about this
13:00before on the channel, but let's say
13:01we're building a CRM SAS for roofers.
13:05You would find your local roofing um you
13:08know, local roofing and construction
13:10Facebook group. So I live in the UK, so
13:13I live in Wales specifically. So I would
13:15look up Welsh roofers, Wales roofing,
13:17Wales construction on um Facebook,
13:20right? join all of those groups and it's
13:22just a load of roofers just complaining
13:24and asking where to get materials and
13:25stuff like that. That is literally a
13:27Facebook group of 10,000 roofers and you
13:30can just message them all. You got to
13:31make sure you don't get banned, but you
13:33can message say 20 a day even without
13:35being their friend. Send them a friend
13:36request and say, "I've got this tool
13:38that can help you make your roofing firm
13:40more money." And this isn't like a joke
13:43or this isn't like me just kind of like
13:45generically saying that that works. It
13:46works because you listen like think
13:48about it guys. you are messaging people
13:51who are in your target audience who are
13:54actively in that business and looking
13:57for help on these Facebook groups. So
13:59that's how it works is you don't need to
14:01send hundreds and hundreds a day or
14:02thousands a day. You need to send 10 to
14:0530 real messages to these people to real
14:07people every day and you'll get results.
14:09I promise you will get results over the
14:11span of a couple of weeks if your
14:13software is just something that helps
14:14them at all. Now, someone on Reddit
14:16right now, someone's typing, you know,
14:18what's the best tool for X or talking
14:19about cold email or talking about
14:20roofing, whatever it may be. And Social
14:23Fetch can find you these people or F5
14:25bot. I get hundreds of emails a day from
14:27F5bot saying, "Look, someone mentioned
14:30inbound marketing. Someone mentioned
14:31SAS. Someone mentioned SAS APIs, B2B
14:34SAS." You can pay for a tool like that
14:36or you can build your own in an
14:37afternoon. just go and ask Claude to
14:39make you a Reddit monitor tool that
14:41sends you an email every time someone
14:43mentions keywords and it will make it
14:44for you. Or you can use social fetch or
14:46F5bot um to do this in in a quicker
14:49fashion, a bit easier, but the intent's
14:52already there. Reddit's pretty tough on
14:54DM, so make sure that you are scarce
14:56with DM. Send, say, five to 10 a day
14:58from an account. If you get banned, make
15:00a new one and just keep on sending
15:01messages. All right. Now, obviously,
15:04like I said, if you sell CRM software to
15:06roofers, there's Facebook groups. Um,
15:08and join those niche adjacent, I can't
15:11say it, niche adjacent groups. Lead with
15:13a specific useful offer and never a
15:15pitch. And this works because the
15:17targeting is perfect and the channel is
15:18empty. Now, what to actually say in the
15:20DM? So, don't pitch. You can offer a
15:22tiny thing for them. You know, I put
15:24together a list of the 40 most recent
15:26roofing tenders in your country or in
15:28your county, sorry. Do you want it? It
15:30cost them nothing. They might say yes,
15:32they might say no. Um, or say you're
15:34selling an AI receptionist, you could
15:36say, "I've actually built your company
15:38an AI receptionist. Can I send you a
15:40demo of it?" Right? Anything free. Track
15:43everyone in a simple spreadsheet, name,
15:45channel, what you sent, and the status
15:46of it. And then obviously the money is
15:48in the follow-up. Try and enrich them
15:49online. Try and get their mobile
15:51numbers, give them a call, etc. if they
15:52do respond because they're warm. Now,
15:56part three, which is content and
15:57giveaways, is so important. It's the
15:59channel that compounds. So cold email
16:00and DMs are a grind that you repeat
16:02forever. Content is this sort of channel
16:04where the work you did last month can
16:06pay you this month. So it's slower to
16:08start. Um but a single good video can
16:10make you money um long term, right? And
16:12the giveaway is the cheat code that
16:14makes the content work. So the content
16:16formula that gets traction is what to
16:19post when nobody knows you. It's two to
16:21three short posts a day on Twitter or
16:23LinkedIn or whatever it may be. Schedule
16:26them ahead with something like Posties
16:28or Xio. um and rotate four types, right?
16:31So, the four types of content that get
16:33customers for your SAS are sharp
16:35insights about your niche. Customer
16:37success stories or your own success if
16:39you don't have any customers, like how
16:40you're using the tool to make money
16:42yourself, specific strategy that your
16:45buyers could use today to make their
16:46life easier, and giveaways of something
16:49valuable, right? So, the rule is that
16:51every post either teaches or gives.
16:54Never just announce stuff. Never just
16:55like post a meme. Nobody follows a
16:57company for its product updates. They
16:59follow it for what they learn about, you
17:01know, the problem that the sector the
17:03sector involves. So giveaway is
17:05something they'd normally pay for. So
17:06this is so important, right? The best
17:08lead magnet is not a PDF of tips or a
17:10little script. It's a thing that has
17:12obvious dollar value, right? So let's
17:15say for the roofing CRM that you're
17:16building, give away a CSV of the
17:19thousand most recent roofing and
17:20construction tenders in their state or
17:23their area or their country, whatever it
17:24may be. If it's a cold email tool, a
17:27list of a thousand people who complained
17:28about deliverability on Reddit last
17:30month and the links to their profiles. A
17:32web design tool, you could duplicate 50
17:34templates with claw design,
17:37excuse me. Each of these cost you,
17:40you know, all of these things in this
17:41list, they might cost you $20 to make
17:43once. And you give it out to a hundred
17:45people. That's a hundred people who have
17:47raised their hand and said, "I need help
17:49with this specific problem." And then
17:50they could turn into customers. So a
17:52lead scraping actor costs 5 to 25 cents
17:55per record right on ampify. So a
17:58thousand row CSV might cost you 25, you
18:01know, $ 20 to $50. But if you give that
18:03list away to 200 people and your cost
18:05per lead is pennies and just people just
18:07say yes and say I need that help,
18:09whatever it may be, everyone who wanted
18:11it has just self-identified themselves
18:13as someone that could use your main tool
18:16that you're actually selling on the end.
18:19They raised their hand for a roofing
18:20tender list. they are probably a roofer
18:22or you know in construction. So the
18:24giveaway does two two jobs guys. It
18:26collects the lead and it qualifies them
18:28and that is why it beats generic sort of
18:30join my newsletter thing you know over
18:32anything else. The next obviously is to
18:35use a weight list before you launch. So
18:36you don't need a finished product to
18:38start collecting buyers just a landing
18:39page and just an email sign up and you
18:42make the reason a giveaway. Um so when
18:45we ran response AI signing up to the
18:46weight list got you 5,000 free leads
18:48from the tool. So, the one that really
18:50popped was sign up and we'll write you
18:52your cold email scripts, right? So, that
18:55got a lot of people ready for launch
18:57day. And when we launched, we launched
18:59to something like 780 people on the wait
19:01list and we immediately got say 80
19:04signups on the first day as as free
19:06trials. And that's not, you know, that's
19:08not like a crazy possibility because
19:10that's kind of bad. Eight almost 800
19:12people on a wait list and 10% of them
19:13signed up for a free trial. But imagine
19:15if you got a weight list of 2,000
19:17people. You've got a SAS overnight. We
19:19made more money than we'd ever made in
19:21that first month of the SAS because we
19:23had that weight list waiting for us.
19:25Right? Open the doors to a list of
19:27people who already raise their hand.
19:28Your first sales happen in the first
19:30hour instead of the first month now. Par
19:334 is the channel that I'd bet on. So
19:35I've made extremely good money from
19:36YouTube videos. I just I just have,
19:38guys. I've made good money from the book
19:40that I have in my description. I've made
19:42money every time I've mentioned my
19:43softwares. I've made money every time
19:46I've linked my softwares. I um affiliate
19:48with Appify sometimes and I've made
19:50money from those links in my bio because
19:53500 views are not random. They're 500
19:55people who've watched your video and
19:57have that specific problem or that
19:59intent and that is the most qualified
20:00traffic on the internet for free. It
20:02just takes up your time and this YouTube
20:04is the one organic channel I would tell
20:06a solo founder to commit to for the long
20:08term. So for Response AI, I made videos
20:11like how to scrape unlimited leads in 20
20:13minutes, right? video taught the thing
20:15and then the tool I screen share doing
20:17it or solving the problem was mine. The
20:20link was in the description. And for
20:22example, if you sell a roofing CRM, you
20:24make a video say how to get more leads
20:26as a roofer. A couple of roofers watch
20:28it. The link is right there. They might
20:30click it. And you can actually track
20:32this with something like DataFast. So
20:34YouTube actively pushes the useful niche
20:36content. So a small channel with a
20:39couple of, you know, hundred subscribers
20:40can still make a lot of money. The
20:43[snorts] next is obviously to consider
20:44paying small creators if you want to run
20:46ads, right? So, a creator with 2,000
20:48subscribers whose videos get 500 to
20:51a,000 views. They're probably happy to
20:53take $50 to make a video. They have no
20:56product to sell yet themselves. They're
20:57just making videos about a topic. But
21:00their audience is specific. So, if that
21:02video finds 10,000 views over time from
21:06the exact kind of viewer that you want,
21:09that $50 is absurdly cheap for what for
21:11what you paid. and you could buy another
21:1410 creators with that $500. Um or you
21:18know with with $1,000 you could buy 20
21:20people talking about the software for a
21:21month. Like that is that is huge. Now
21:24paid ads is important, right? Um they're
21:27for pouring paid ads is for pouring fuel
21:29on an offer that you already know works
21:31and has relatively low churn. So you run
21:34ads before you've nailed positioning. Um
21:37and you'll get expensive noisy data and
21:39just a blown budget, right? I'm not a
21:41meta ads meta ads expert guys. I won't
21:44pretend to be. I don't run a lot of ads
21:45for my tools, but the math is the same
21:48for everyone and the math is what
21:49decides this, right? So, I would
21:52recommend watching Alex Becka about SAS
21:55because he um built Hyros, which is like
21:59an ad SAS to tens and tens of millions
22:02and he sold it for millions of dollars
22:05and how he made that business is through
22:07ads. [snorts] So, let's say if your tool
22:09is $49 a month, say it costs $100 to
22:12acquire a customer on Meta. [snorts] If
22:15your tool is $99, let's say month one
22:17you are $1 down and month two you are
22:20$98 up. That works right now. Try it at
22:23$49 to make even $10 of profit on the
22:26first month. You'd need to acquire that
22:29entire customer for $39, which is very
22:32hard on paid channels. That's why ads
22:35suit say $99 to $199 tools, not cheap
22:39ones. Alex Becka um Hyros is hundreds of
22:42dollars a month because it makes people
22:43hundreds of dollars or thousands of
22:45dollars right in return. So it only
22:47works if your product is sticky and
22:48expensive. So if a roofer stays eight
22:50months at $99, that is nearly $800 of
22:54lifetime value and suddenly paying $100
22:57to Meta or Google Ads to get that
22:59customer makes total sense. If I told
23:01you, "Give me $100 and I'll give you
23:03$800 back," you like, you're going to do
23:06it, right? But if I said, "Give me um
23:08give me $100, I'll give you $49 back and
23:12maybe in a month you'll get another
23:13$49."
23:15That's the problem with a cheap SAS guy.
23:17So, just consider that if you do run
23:19ads, you start tiny. $10 to $20 a day,
23:23$5 a day even is enough to see whether
23:24an offer or piece of creative can
23:26convert at all. You make the creative
23:28cheap and real. Also, AI UGC tools now
23:31produce load of demo style videos, etc.
23:33You just do a talking head video of you
23:34in your bedroom against a white wall and
23:37see, oh, here's the problem. Here's the
23:38solution. Optimize for leads or sales,
23:40but never traffic, right? Or booked
23:42calls. You can optimize for people
23:44booking a call with you. Put your small
23:46budget behind one or two adsets so each
23:48gets enough spend to mean something. And
23:51scale only what works 20 to 30% of the
23:54time. But I strongly recommend you watch
23:56videos about running ads on meta for SAS
23:59rather than just listening to this sort
24:00of little tidbit of info on this video
24:02because it's not anywhere near as
24:04important
24:05right now to where you're at. If you
24:08have no customers for your SAS, I do not
24:09recommend spending $10,000 on ads. I
24:11just don't. So, [snorts] your first 30
24:13days is exactly what to do in order. So,
24:15set up those domains and inboxes with
24:17premium inboxes or scale mail, whatever
24:19it may be. buy that 200 odd to 500 odd
24:22contact list or a thousand thousand, you
24:24know, person list for B2B and use Apify
24:27or or Apollo or whatever it may be. You
24:30also have like get leads that do a free
24:32plan of 5,000 leads, Blitz API of a,000
24:35free leads. Week three to four is to
24:37send 50 to 150 emails a day. Send 20 to
24:4050 DMs a day in your community and post
24:42two to three pieces of content a day,
24:44not a week. That is a complete
24:46acquisition engine run by one person for
24:48under $200 a month. If you want the full
24:50playbook, guys, my complete idea to exit
24:53book with the exact cold email sequences
24:54I ran, the tools and stacks I've used to
24:56make money, all of this is in the
24:58description. And any problems at all,
24:59just give me a shout. And take care.