Full transcript
0:00[Music]
0:11I won't dig into it. I'm curious if I
0:13yay or an is anyone actually monitoring
0:16their performance.
0:17>> Okay guys, so as you know if you follow
0:20my vlogs that is you may not. Couple of
0:23weeks ago, I went to London and filmed
0:25everything. And then I posted the vlog
0:27or I've just posted the vlog this week.
0:29And if you were following it, I had this
0:31little master plan of how I'm going to
0:32get an introduction to a VC company
0:34called Crew Capital and um Harry
0:38Stemings. Anyway, I kind of failed on
0:41most parts, but the vlog's going out
0:43live today and I'm going to actually tag
0:44Harry and everyone in it to see what
0:48level of interaction this basically gets
0:49us. And I don't know, maybe they might
0:52just suddenly message me and be like,
0:53"Okay, let's chat." Anyway, so this is
0:55the this is the message that I'm saying.
0:58Like this is why I won't read it all out
0:59cuz you can go get it. But the opening
1:01line, which I think is quite a cool
1:02hook, is Harry Stebings doesn't know
1:04this, but I've been calculating this
1:06master plan to get an intro to him.
1:08Here's how it unfolded. And then I
1:10basically go into describing like
1:12exactly everything that happened. And so
1:14if you don't know, this was the plan.
1:16And I'll read this little part out which
1:18I think is cool which was attend an EU
1:20tech tech leader summit dinner hosted by
1:22Crew Capital who have close ties with
1:25Harry. Gain an introduction to crew and
1:27Dylan Ryder who's the partner there.
1:29Plus get them to introduce me to Harry
1:31who is also attending the same AI summit
1:34the following day after this dinner. I
1:36kind of bottled that. I didn't really
1:37ask them in the end. I just felt too
1:39awkward. So that's my bad. I failed with
1:42this but started a relationship with
1:44crew which I did. Next step was to go to
1:46the AI summit and try and introduce
1:47myself cold. Sadly, I only saw him on
1:50stage and miss being able to chat with
1:52him. So, I didn't do it, but the AI
1:54summit was very good because we saw, you
1:56know, CEOs of lovable Uber and a load of
1:58others, Figma and everyone was there.
2:00But, we're going to see what level of
2:01reaction this basically gets us and all
2:04think forms part of this whole plan of
2:07this whole like launch that we're doing
2:08around social intelligence. And you know
2:11the thing is when you're building a
2:12social intelligence company, you've got
2:15to be transparent. You got to live on
2:17social. You got to go for it. And so why
2:20not?
2:21>> And it kind of started off with your
2:24application.
2:25Why are you going to join these bits?
2:27>> Hey guys. So if you follow me, you'll
2:28see that I go to the beach a lot. I do a
2:30lot of swimming. I think that I've taken
2:31you to the gym with me as well. I might
2:33have done that on a an old old episode.
2:35Anyway, what I'm doing is I'm basically
2:37training for an iron man is the
2:39attempted uh goal. We've got some
2:41smaller triathlons uh sprinkled in the
2:44middle. Anyway, I have been neglecting
2:47the bike part of the training for a long
2:49long time. I just haven't been on the
2:50bike for like the last 6 months. I've
2:52just been mainly doing running uh and
2:54swimming. I just dug out the bike.
2:57Okay, this is with the bike that we
3:00have. And as you can see, we're
3:03completely shot. the chain is completely
3:05shot. So, what I'm going to have to do
3:07cuz I need to start getting out on the
3:09bike to get some training in is I'm
3:10going to have to order a new bike chain,
3:12replace all of that. Um, and basically
3:15change it all. I've never done that
3:16before. So, that's going to be an
3:17interesting one. But, let me know. I
3:19don't know like with these vlogs whether
3:20I'm just strictly like work orientated
3:23or if I should sprinkle in some some
3:25other stuff like my side quests on
3:27triathlons. I know I was giving you an
3:28update on my veg patch at the start of
3:30this vlog series. Anyway, what do you
3:32want? Do you want content like that or
3:35do you want content like building
3:36trigger file or maybe a splash of both?
3:38And that's what I'm thinking. A bit of
3:39splash of both.
3:42[Music]
4:02So, it's one of those things when you
4:04run a small team, you you're trying to
4:07do so many things at once, right? And
4:08it's only inevitable that you're going
4:10to start to let things lack. So 6 months
4:13ago, I used to be incredibly fixated on
4:15product analytics, activation rates,
4:18usage, just generally how are people
4:21using product. And over the past like
4:23yeah maybe 2 months I've switched my
4:26focus and I've been way more sales, way
4:29more ironically CS focused, but not from
4:32that like analytical level and way more
4:35marketing focused. And I've let that
4:36side slip. And what I've realized over
4:38the past uh two weeks is our activation
4:41rates have actually deteriorated quite
4:43substantially. We've done some product
4:44updates to the trials and everything
4:47like that that has actually caused the
4:49activation rates to to plummet which is
4:51really interesting for a for a whole
4:53level of you know different magnitude of
4:55of reasons and we needed to make them.
4:57But I, you know, you lose sight. You're
5:00trying to do so many things and you
5:01spend so many plates that ultimately
5:03what happens is um things just fall
5:05short, right? And that's fine. That's
5:08natural because we're a team of five and
5:10these things will happen. Like we can't
5:12be everywhere. Anyway, so what I've been
5:14trying to do over the past couple of
5:16weeks is create a data pipeline system
5:19that will effectively alert me when
5:22things start to drop off so that I can
5:24then put my focus back to that. Now,
5:26it's not good. You'd rather be proactive
5:28than reactive, but at least I'm getting
5:30alerted and that's the key because then
5:31we can fix things. And so, one of the
5:33ones was I noticed that our actual, it
5:35sounds really basic, but our onboarding
5:36emails. So, when a user signs up sucked
5:39and so what I've basically done is I
5:42took my last 50 calls that I've done
5:45with, and this is the good thing is, you
5:46know, I've been spending the last 3
5:48months spending a lot more time with
5:49clients, listening to them. I use a call
5:51recording system called Fireflies.
5:54And all of these meetings has been
5:56recorded and transcribed. I've then
5:58created uh or I've not personally
6:00created it, but Fireflies has created a
6:02an MCP server which basically then
6:06allows an agent uh to effectively
6:09interact with all of this data. Um which
6:13is sick. And because it's it can
6:15interact with this uh agent essentially
6:19then or with the data I should say,
6:21sorry. I then be able to ask it
6:23questions like what is the most
6:24frequently asked questions? What do
6:26people actually care about? What are the
6:27pain points? What are the issues? And
6:30that's allowed me to create an
6:31unbelievably good onboarding email
6:34experience and hit people with stuff
6:36that actually matters rather than just
6:38making stuff up. So, I'm going to head
6:40back to the house and I'm going to dive
6:43into this a little bit more in a little
6:44bit more detail and exactly how I've
6:46done it, how I've used Claude, how I've
6:47used the actual email system. I've
6:49actually incorporated clay into this as
6:51well. And I'm going to break that down
6:52for you. But it's something to think
6:54about, isn't it? It's like if you're
6:55trying to keep streamlined, do you have
6:57a system to alert you if things are
6:59dropping off? Are you being proactive or
7:01reactive? And then how quickly can you
7:03respond to these things? And that's a
7:04lesson learned for me on this one. By
7:06the way, before I go back, I just
7:07thought I would get a bit more filming
7:09done. It's just like look how isolated
7:14I am and where I live. It's like it's
7:17crazily in the sticks and it's
7:19unbelievable to think that I thought I
7:20could live in New York. No wonder I
7:22hated it. Like look at this.
7:24Literally, as far as the eye can see,
7:27just fields,
7:30forests,
7:31and the sea is over there. That's the
7:34sea about 10 minutes that way. That's
7:35why I go surfing in the morning. Anyway,
7:38I'm going to send you up in the sky, and
7:40I'm going to show you some aerial shots
7:42right now. So, up we go. Heat.
7:45[Music]
7:57Heat.
8:05[Music]