Full transcript
0:00Morning, guys. It's uh Thursday morning.
0:03We've had a good week so far. It's been
0:06um it's been busy doing this kind of
0:09rebrand that we're doing. Uh time is
0:136:00 a.m. and I'm going to go to the sea
0:16now for a little swim, get the day
0:19going. Uh and yeah, I find getting out
0:23in the morning kind of really helps.
0:40So before we get to the sele, I thought
0:43I'd cover what has been going on this
0:46week and where we're at in our journey
0:50of this kind of evolution of trigger
0:52fire into 2.0. As you know, last Friday
0:54I posted about how we're trying to go
0:55more upstream with our products. We're
0:58trying to get more ingrained with uh
1:01different departments. We're trying to
1:02become more sticky. We're trying to pull
1:05away from just being known as a sales
1:10tool and kind of a sales signal tool and
1:12more of a a all-encompassing social
1:16signal tool. And when I mean by social
1:17signal, I don't mean how you probably
1:19all think of us. I generally mean like,
1:22hey, there's been a crisis alert,
1:23there's been um a sentiment spike, a
1:26product has been launched by your
1:28competitor,
1:30um you know, you're you've got negative
1:32reviews based on XY Z feature, you know,
1:35things like that that are critical for
1:38uh companies to know and to use as part
1:42of their whole entire product road map,
1:44uh go to market strategy, things like
1:46that. We're trending very nicely. The
1:49kind of idea is that we're going to
1:50start to kind of complete this
1:52transition start of June, which means
1:54the website's needing to be completely
1:56redone. The old website is just not fit
1:58for purpose anymore given like the whole
2:01of the copy and the story and the
2:04narrative needs to change on the
2:05website. And so we're we're undergoing
2:08that and Pier is undergoing that. The
2:11whole product is needing to be redone as
2:13well. Um, and so Morgan and the
2:17developer team are working insanely hard
2:20to effectively redo what we've done.
2:22It's a whole makeover. It's a whole
2:25change in features. We're introducing
2:28agents into social listening, which is
2:30really, really exciting. It gives you
2:32summarization. It gives you action
2:34points. We're also introducing uh a
2:37workflow builder. And this is one part
2:40that I'm particularly excited on because
2:43now you can create your own custom
2:45agents off the back of social data and
2:48you can have them root these information
2:50wherever you want to. So it's insanely
2:53powerful because the biggest drawback
2:56about agents is they don't have access
2:58to social data and it's incredibly hard
3:00for them to get that. And what we're now
3:02giving them is the power to have all of
3:06this rich information that's been
3:08structured and feed it to these agents
3:10so that they can kind of create their
3:12own custom signals and then route that
3:15to wherever they want. For example, they
3:17can have an agent read every single
3:19tweet um that comes in and depending on
3:24what's being said, they could create a
3:25linear ticket for product, for example.
3:28Um, or they could send a text message if
3:32there's been a key risk word being
3:34mentioned, right? And maybe it's
3:36something about like there's downtime on
3:38the platform or something like that. Uh,
3:41and so that is what I'm hugely excited
3:43for is this workflow builder and agents
3:46coming into the platform which we're
3:48hoping to have at least an MVP or
3:51version one completed by start of June
3:55to build on everything that we've
3:57already uh already
4:05[Applause]
4:16Oh, now here's something that I've been
4:19thinking about. That is the new motion
4:22that we're doing. We're going to be
4:24deploying a it's like a salesass
4:27assisted motion, moving away from a PLG
4:30motion. And it's tough because we're
4:33changing something that's working like
4:34PLG is kind of working. It's just churn
4:37is high high. Um, you know, I feel like
4:42we attract the wrong customers with PLG
4:44a little bit. So, but not only that, I
4:46feel like the narrative is wrong as
4:48well.
4:50um in terms of like the way that we
4:52bring customers on board, how they're
4:54using us. So, there needs to be like an
4:56element of sales to help them with that.
4:57And I think that's what we're trying to
4:59accomplish and achieve basically. But
5:02then what we're going to be doing is um
5:05we're probably going to have sales
5:06people on the end of these these
5:07inbounds, right? And we get anywhere
5:09between like in theory we're getting
5:11over six 600 to,000 people sign up a
5:13month via trial. Now, that's going to
5:15deteriorate if you put a demo block in
5:17front of that, of course. So, let's say
5:2060 70% of that go. There's still higher
5:23percentage. And if you're closing 20 to
5:2525% of
5:26that at a higher ACV, it's more of an
5:30efficient motion that we have now. And
5:32then theory, we can start to do annual
5:34deals and things like that and really
5:36drive people and make this substantially
5:38better than anything that we're doing
5:39right now.
5:40So, the thought was like, do we go
5:42full-on salesled, close everything down,
5:45like change the pricings, hide the
5:47pricing, blah blah blah. No, I don't
5:48want that. I want to do more of like a
5:50salesass assisted motion, but I want to
5:52change away from PLG. And the thought
5:54process is to go into more of a salesass
5:56assisted motion. Anyway, let's go get a
5:58swim cuz it's pretty cold and windy. I
6:00don't know if you can even hear me.
6:20That is the swim done. It's windy. I
6:21hope you can hear me. The sea pool is
6:23closed. Annual maintenance. So, we have
6:25to go in the uh sea. Anyway, we're going
6:27to go home now and uh grab a shower,
6:30walk the dogs, and then get started with
6:32the day. We got a busy busy day. I got
6:34quite a few calls today. I got about six
6:36or seven calls and then uh some demos
6:38that I'm doing and then also I'm taking
6:40a few demos of some tools that I'm
6:42evaluating as well to help us with this
6:44uh potential shift in motion. So I'll
6:46keep you with me through the day from my
6:49side in terms of what be going on. I
6:51basically just started this whole GTM
6:54motion change. So I've started mapping
6:56out like everything including like the
6:58pricing packages which includes the new
7:00workflow builder things that we're going
7:01to be doing. um the whole user journey
7:04of like what it will look like, what's
7:06involved in the steps, uh if we close
7:09them, if we don't. So, we've got like
7:10the whole like sales and CS uh workflow
7:13basically
7:15um entirely uh mapped out as well. And
7:19then likewise like our whole content
7:21strategy and how we're thinking about
7:23it. And that's why I took the call with
7:24these people today. I've got another two
7:26calls. Can I get on that? Yeah, I think
7:29the the tour looks incredible by the
7:30way. Um it looks really looks really
7:33interesting and uh taking another
7:35company with this forecasting. Anyway,
7:37I'm just starting to gear us up and
7:39making sure that we have the correct
7:39tech stack to be ready for um more of a
7:43salesled motion. So that's been my focus
7:46point. Also wanted to show you an update
7:48on the veg cuz I thought this would be a
7:50good little antidote to the vlog. Here
7:52we have some green beans and tomatoes
7:54growing quite nicely. We got some
7:56potatoes and uh purple cabbage. And then
8:00look at these onions. These onions are
8:02looking good with some lettuce. There's
8:05the kids and wife and cabbage, kale, and
8:10carrots. Looking pretty
8:16good. There we go. What more do you
8:19want? I'll keep you updated. The uh plan
8:22is to get some uh
8:25what do you call it? Some bamboo so it
8:28can grow up. This video is hilarious.
8:29It's like, okay, we decide we're going
8:31to build this integration. It's in this
8:32chair. I'm fil.
8:41All right, guys. That concludes this
8:44week. Um, it's been a good week. I think
8:48we're really aligning nicely for the
8:51change in kind of motions and this
8:53hybrid motion. We just launched our new
8:54social listening capabilities which has
8:57uh boolean query capabilities, sentiment
8:59analysis and Reddit and YouTube in there
9:01as well. And we're now gearing up for
9:04additional socials to go in there. So we
9:05got podcasts, uh newsletters, so
9:07substacks going in there um which I'm
9:09excited about and some other kind of uh
9:12socials as well. I'm thinking that we're
9:13going to start to add review sites,
9:15forums, things like that coming down the
9:17line. Anyway, the focus now with the
9:18product is shifting on to actually
9:20creating uh a workflow builder inside of
9:22Triggery. So, you all know I'm a I'm a
9:24massive fan of building out flows and uh
9:27things like that. And I wanted to create
9:30a way for people to action this social
9:34data coming through through the through
9:35the course of automations and agents as
9:38well. So now we're actively working on
9:40building these and getting it into the
9:41platform and we'll hopefully have
9:42something in prototype uh by end of this
9:44month, start of June, which means we're
9:46going to have a completely revamped
9:47social listening, the ability to have
9:49agents listen to all of your social
9:51posts to surface, you know, different
9:53signals, risk detection on particular
9:55keywords being mentioned, sentiment
9:57spikes, sentiment trends, competitor
9:59intelligence, product launches that
10:01they've done, office expansions that
10:03they've done, people changing roles.
10:04It's going to be invaluable information
10:06for sales teams, marketing teams, and uh
10:09product teams as well. So really
10:11enabling that kind of go to market
10:13motion. So next week I'll bring you
10:15along for the ride as well. Yeah, it be
10:17be interesting to kind of keep doing
10:18this thing and just documenting this
10:19journey and see how it kind of
10:21transitions and and changes uh pace and
10:24as we learn new things.