Full transcript
0:00What is going on, guys? Yesterday, I did
0:02a post about how I have booked 2,932
0:06meetings in the last 12 months across a
0:08team of three. That's 81 meetings a
0:11month per individual. Now, today, I want
0:14to go ahead and boost that post to get
0:16it to reach more key ICP. And I'm going
0:19to go over how I'm doing it using
0:21triggery to create the most hyperargeted
0:24ad audience which will outperform any
0:27kind of ad campaign that your demand gen
0:30team is currently running. So let's have
0:32a look at it. So the first thing that
0:34I'm doing is I've identified key
0:36companies and key individuals that are
0:38most likely resonating with my ICP. So
0:41for example, we have Clay in here as a
0:43company. Um because any kind of fit
0:46between Clay and Triggery is great.
0:48there's a great kind of connection and
0:49integration that we have there between
0:50the two tools. Next, what I've done is
0:53I've identified key kind of influences
0:56or thought leaders in the space. So,
0:57we've got, you know, Henry Shark, we've
0:59got Alice, Jason, Adam Robinson, Sam
1:02Jacobs, Chris Walker, and so on. All of
1:04these individuals have obviously a great
1:08kind of like thought leadership and
1:09impact in the in their space, but they
1:11also resonate with my my kind of ICP,
1:13which is growth marketing roles. RevOps
1:18as well. And what I'm doing is I'm
1:20monitoring every single social
1:23engagement that these individuals ever
1:25do. Every move that they make, every
1:26person that interacts with them,
1:28everything that they do. What I then do
1:31is I'll pull all of that engagement in
1:33and then I'll start to use AI to tag the
1:35individuals that are engaging with them
1:37and make sure that they're the relevant
1:38ICP for my adset. So we come into the
1:42platform, for example, we have Henry
1:45Shark here, right? So, we've got 4,300
1:47people that have engaged with uh him so
1:49far. What I've then done is I've created
1:51what's called like a smart tag, and I'm
1:53tagging individuals that are relevant
1:55for my ad audience. So, now we've
1:57dropped it to 42 people. So, all I've
1:59got to now go do is got to go ahead and
2:02export that data and upload that into my
2:06um ad audience. Likewise, and can go
2:08ahead and do the same thing. I can go
2:10ahead to Chris and then we can start to
2:12filter down and then we can look at
2:14again add audience as well. And I can do
2:17this across kind of any profile, any
2:19company, but I want to make sure that
2:20it's relevant um for me. And those are
2:22the key individuals that I've basically
2:24selected there. So the last one, let's
2:27pick on um another kind of random
2:29individual here. Let's go for Jason. Um,
2:34so same thing if we go click on him, we
2:38then can start to see the engagement
2:39that we're pulling, 27,000 people, then
2:43we start to run it down and have a look
2:44at only want to reach out to the people
2:46that are going to be relevant for my ad
2:48audience. So now it's going to kind of
2:50crunch through that and make sure that
2:52they're ICP and we've got um close to a
2:53thousand people that we'll then use.
2:56So, what I'm going to go do is go ahead
2:58export these individuals into one large
3:02CSV, upload that into my ad audience,
3:04and then basically run ads to those
3:07specific individuals that are engaging
3:10with these brands where I know my post
3:14that I did yesterday will resonate
3:15incredibly well with them. And that is
3:18how you can create a hyperargeted ad
3:20audience.