Financial Advisor Reveals: Why You're Broke (Even On A Good Salary)

0:00Eman.

0:00>> Yo,

0:01>> you've

0:03come across my feed about a million

0:05times. We've never met, which I just

0:07think is mad.

0:08>> Crazy, isn't it?

0:09>> Yeah. It's been like when you turned up

0:11today, I was just like, "Oh,

0:13Uncle Eman's in the building." I love

0:15that, man. Because I think for you, the

0:18way that you come across on social media

0:21is this like very likable character, but

0:24you've kind of seen the entire wealth

0:27spectrum. You're advising millionaires.

0:29You've helped people, you know, on

0:30council

0:30>> estates.

0:32>> Be honest. Is being broke about how much

0:36you earn or is it something else

0:38entirely?

0:39>> It's a great question. First of all, big

0:40out you s like I've love watching your

0:43content. I love the way you deliver it.

0:44I love how you keep it real. Obviously,

0:46we've it's the first time meeting in

0:48person, but we've obviously had

0:49conversations in the DMs online and so

0:51forth. I love your content. I love what

0:53you do and I love your authenticity and

0:55just how you deliver it. And I feel like

0:57it's a joy to be on this podcast cuz

0:59>> Thanks, man.

1:00>> I feel like we're like the same person.

1:02Like I like I like the way you I there's

1:04never I've I've yet to see a video that

1:06you've done and then your take on it and

1:08been like I don't agree with it. Like I

1:10agree like it's like we went to the same

1:13financial literacy school or whatever.

1:14Like do you know what I mean? So yeah

1:16know big you up man and thank you for

1:17having me on the on the show. So um

1:20broke is a mentality. It's not about how

1:22much money you have. So the reason I say

1:24that is that um I work with I get

1:27obviously doing what I do on social

1:28media. I get a lot of football players

1:30that reach out to me um speak to them,

1:33talk to them about their money, their

1:35finances and so forth. Now, not even

1:37from an advisor point of view because a

1:38lot of the time the club will have their

1:39own financial advisor. But sometimes

1:41they just want to hear from someone

1:43that's from the community because

1:44typically the club financial advisor is,

1:47you know, a quite, you know, 50-year-old

1:50white man who's never grown up in the on

1:53a council state, doesn't understand

1:54their culture and so forth. So, just

1:56want to run it past me. And I can see

1:59although some of them making decent, you

2:01know, 50k a week, 100k a week, some of

2:04them making 250 a week, but they have a

2:08mentality that's keeping it going to

2:09keep them broke because basically they

2:12have a high income, but they have no

2:14assets. They don't understand how to

2:15turn money into assets. And so what's

2:17happening is is that they're making this

2:19money, but the second they stop playing

2:21football, which again is not in their

2:23control. They could go and play a match,

2:25get injury,

2:26>> ACL goes

2:27>> done,

2:28>> contract, they get paid to the end of

2:29their contract, and then that's the

2:31money that's got to last them the rest

2:32of their life because again, a lot of

2:34them for pride is going to stop them

2:35from going to get a normal job. Um,

2:37they've been used to having earning so

2:39much money and going to certain clubs

2:42and certain exclusive places and having

2:44car manufacturers call them direct when

2:46the latest cars come out and having all

2:48these companies that come direct to them

2:50because they have all this money. Then

2:53they're used to that lifestyle. When

2:54that money goes, they're going to want

2:56to keep up that lifestyle, but they

2:57haven't got anything bringing that money

2:58in. And what's going to happen is the

3:00money is going to run out. And so for

3:02me, what I always try to tell them is

3:04that a lot of them are making decisions

3:08and they're doing it for people that

3:09don't really love them, don't really

3:11care about them because what those

3:13people care about is themselves. So if I

3:16see you making a bad financial decision,

3:19but I know that you're paying I get

3:22money from you.

3:22>> Mhm.

3:23>> It's going to be difficult for me to

3:24tell you not to do something cuz I don't

3:26want to offend you because if I offend

3:28you now, I might stop my cash flow. So

3:30now I encourage you to do what do what

3:33do what you're doing because I want to I

3:36want to benefit from you. And so the

3:38reason they come to me is that I'll tell

3:40them straight you can't afford that car.

3:42You think you're rich. You're not rich.

3:44Like you think you've got money. You

3:45ain't got money. Like remember a lot of

3:47these guys in a locker room. Imagine you

3:49might be in a locker room. You're on

3:51100k a week. You're sitting next to a

3:54man that's earning half a million a

3:55week. You're trying to live half a

3:57million a week lifestyle.

3:59>> Yeah. Because you think we're in the

4:00same we play for the same team. We're in

4:02the same locker room. No, your life is

4:04completely different.

4:05>> Getting brand deals.

4:06>> Exactly. Getting brand deals that

4:08Exactly. And that's another thing. You

4:09live on your salary.

4:11>> The the top ones, they don't live on

4:13their salary.

4:13>> Yeah. And then you got the 16-year-old

4:15kid who's on like 250 quid a week

4:17sitting in the same dressing room cuz

4:18he's so good. But obviously, you know,

4:20he's going to end up being where that

4:22that is. But still, like they're looking

4:23up at that and then aspiring to be that

4:25half a million pound guy. And if they're

4:27honest, like when I say to a lot of them

4:28are gambling on the on the bus. Again,

4:30remember you're around these guys. These

4:31guys become your imagine like when we're

4:33at school. You know what you used to do

4:34on the coach and you go to play games

4:35and whatever. You're these are your

4:37guys. But imagine you're you all got

4:39money.

4:39>> Mhm.

4:40>> So you're playing cards. We used to play

4:41blackjack on the coach. It's like we

4:42didn't have no money though. We just

4:43played. You know what I mean? Whoever

4:45won. Yeah. Exactly.

4:46>> They're playing with thousands.

4:48>> Mhm.

4:49>> Sometimes hundreds of thousands cuz of

4:50ego that you don't have. So you get paid

4:53and now you're paying off debt. you're

4:55in debt to your your teammates.

4:57>> So what am I trying to say? I'm trying

4:58to say the amount of money can't replace

5:01a broke mentality.

5:03Like when when when when BI said more

5:06money, more problems, a lot of the time

5:08that the problems come from the fact

5:10that you are making decisions that

5:11you've never been able to make before.

5:13And this is why I never I tell people

5:14don't judge cuz a lot of the time what

5:16we do is we say if I had that money like

5:19I wouldn't make that decision. But you

5:21don't know you rich. You only know you

5:23broke. Do you understand?

5:25>> Like you only know you that doesn't have

5:28much.

5:29>> So you're going to live within your

5:30means.

5:31>> You don't know how you will behave. Now

5:34all of a sudden you know every month

5:36you've got like every week you've got

5:38100k coming in net of packs.

5:43>> You got you think you don't know what

5:44what your mindset's going to be like.

5:46You don't know the types of people that

5:47are going to come around you. You don't

5:49know all of these so-called friends how

5:51they're going to behave. So you also you

5:53don't know how your parents are going to

5:55act, your cousins, your aunties, your

5:57uncles that now that all of a sudden

5:59you're feeding feeding the 5,000.

6:01>> Mate, I'm I'm like that now. Like I'm

6:03like that now. That's why I feel like

6:05really weird about saying how much is in

6:08my pots. I used to be quite open cuz I

6:10was building and then when it got to a

6:12number that was at like started to be a

6:14little bit and my mom's like, you know,

6:16if I'm at dinner, you kind of get the

6:18like expectation of me going to the bar

6:20or me buying the drinks or or or or the

6:23meal or whatever because they're like

6:25he's good and so like I see that right

6:29up from the step one to right up to the

6:33footballers. I can only imagine.

6:34>> Yeah. And even like content creators,

6:36like I got content creators that I work

6:38with and like, "Yeah, you're making good

6:39money. You're making good money." And

6:41so, but you know how many of my content

6:43creators when I sit down with them,

6:45they've got no pension,

6:46>> they've got no they ain't got no ISA,

6:48they ain't got no investments. They've

6:50bought one house, which again, they

6:52overstretch themselves cuz there's

6:55nothing wrong with buying a house that

6:56you live in, but it's got to make sense.

6:59>> Yeah. Yeah.

7:00>> Like to me, it's not about the house,

7:02it's about the amount. What's the

7:03mortgage payment? So I always tell my

7:05clients, we focus on the mortgage

7:06payment. I say I do the same with car.

7:08It doesn't matter about the car. It's

7:10the monthly payment on the car. So I

7:12will tell my clients this is this is

7:13your monthly payment that you can afford

7:15for your house. This is your monthly

7:16payment for your car. Go and get the

7:18best car you can get within this monthly

7:20payment. I don't want I don't care about

7:22the brand. I don't care. This is the pay

7:24because if especially when you're like

7:26footballers at least they have some sort

7:27of contract. When you're a when you're a

7:30content creator,

7:31>> you're only as hot as

7:33>> the the trends are.

7:34>> Your last brand deal.

7:35>> Yeah. Once the deal goes,

7:37>> like I I'll give a story. So I I did a

7:39brand deal with with Barclays. Everyone

7:41knows I did a big brand deal with

7:42Barclays and the Barclays app. Amazing.

7:44>> When that brand deal ended, that that

7:47was a six-f figureure brand deal for 2

7:49years. When that when that brand deal

7:50ended,

7:52no financial brand wanted to touch me.

7:54>> They said you're the Barclays guy.

7:55>> You're the Barclays dude. Yeah. Yeah.

7:57People don't understand like you're the

7:59you were Barcley for 2 years.

8:01>> I can't now put you in Sant West or on

8:05on any because everyone's saying the

8:07Barkley's guy

8:08>> mate. It's I'm that with Trading 212 on

8:10this podcast like no brand will touch it

8:13cuz it's like you've had trading 2112

8:15for 3 years. It's like well if I took

8:16them away I would be really difficult to

8:18replace it.

8:19>> It's going to be hard. So again you're

8:20only as good as do you know what I mean?

8:22As as the as as the brand see fit. Do

8:25you know what I mean? And so what I'm

8:27trying to say is is that especially for

8:29my content creators, we've got to be

8:30thinking about so look at what's

8:32happened with Philly for example,

8:34>> like he has he was the guy

8:38>> be number one

8:39>> out of all content creators in the UK.

8:40He was number one.

8:42>> He was so big on content on socials that

8:45TV was like we need to now put you on TV

8:47because we need to get people from

8:48socials to watch TV. He was the guy one

8:52incident his whole life has changed. M

8:55>> whole life has changed a lot of these

8:58people and I say the difference. So I I

9:00do a lot with um Scarlett Douglas. Um so

9:03I do a lot of her. She does big in

9:04property. She does a lot with Channel 4.

9:06>> Yeah.

9:06>> And I remember speaking to her about her

9:09time in the jungle and and you know

9:11someone like for example Nella Rose who

9:13was went into the jungle as well and the

9:16difference being Scarlet's been trained.

9:19She's had media training. She's got she

9:22understands what is expected. A lot of

9:25content creators, when you're a content

9:26creator, you're just getting paid to be

9:28you.

9:29>> I know it's mad.

9:30>> But in certain environments, the way you

9:33are where you can be naturally you on

9:36online, you can't necessarily be that in

9:38all all forms of media.

9:40>> No.

9:40>> And then all of a sudden you can get

9:42backlash. All of a sudden things can go

9:44go against you. Now, thank God someone

9:46like Nella Roshi is so talented that she

9:48can bounce back and go again. But for a

9:51smaller content creator, you get

9:53backlash like that, all of a sudden, no

9:55brand deals, no brands are working for

9:57you.

9:57>> Mhm.

9:58>> But now you've got the fame. And this is

10:00what I talk about when I talk about with

10:01the footballers and the pride. And so

10:03what happens is is that why I say it's a

10:05broke, it's mindset and not money is

10:07that when I sit down with some of these

10:10football players and I I I think about

10:12how much you got in your bank account,

10:13they tell me, "Okay, how much how much?"

10:16A lot of them aren't have huge

10:18mortgages. So, you would think somebody

10:20earning 100K a week, why would they need

10:23a mortgage?

10:23>> Could they not?

10:25>> They had huge mortgages.

10:27>> Yeah.

10:27>> And that's because again, they have a

10:29mortgage broker that is more concerned

10:32with making money than telling them

10:34actually, why don't you just save 50%

10:37and then get a mortgage for 50%. And

10:40actually, you don't need 12 bedrooms

10:43when there's only four of you in the

10:44house.

10:45>> One.

10:46>> Yeah. like if they come over from Brazil

10:48like you know

10:49>> come on mad

10:50>> he just got here

10:51>> like I always think about Michael Essen

10:53when he when he joined Chelsea he lived

10:55in a Chelsea hotel

10:56>> he lived in the Chelsea hotel he paid

10:58nothing he got a room for free he could

11:01be he got he got food for free and he

11:03kept his cost down

11:04>> well you look at like Kante and Tney

11:07like tailing up with the Tesco's bags

11:09cuz he wouldn't buy the Gucci holder or

11:12Kante turns up in a Ford Fiesta and

11:14everyone's in the Lambos and it's like

11:16they've got that mental ality they've

11:17obviously clocked it and they've got

11:19that about them

11:19>> and that's legacy someone like you know

11:22can take Sadio Mané when he's we got

11:24hospitals schools in his village where

11:26he's come from

11:28>> that's that's that's the impact you want

11:30to have that's a mindset that

11:31understands that actually my my value

11:34you it's crazy that you can make that

11:36level of money and still feel that you

11:39need to prove your worth

11:41>> people don't deep but what you're saying

11:43is is that I although I'm I've made it

11:45to the Premier league. I'm I'm making

11:47all this money for even championship.

11:49Like I got man in League One making

11:52serious money. Football is make serious

11:54money.

11:54>> You're still 3 4K a week.

11:56>> Come on. Serious money.

11:57>> A lot of money. Serious money. And And

12:00they will still have nothing to show for

12:03it.

12:04>> Like and they'll have no legacy. And

12:07like they'll finish and when you really

12:10add up the last four, five, six years,

12:12how much how much has passed through

12:14their hands? and he said, "Show me, show

12:16me where it's gone."

12:17>> Yeah. We had Amelia Pal on who's Nick's

12:22wife and she's obviously a financial

12:23advisor now. We had this chat and it is

12:26nuts like

12:27>> trying to install that mentality into

12:29someone who's come from nothing largely.

12:31>> A few years ago, I moved my stocks and

12:34shares ISA from one provider to another.

12:36And that's because I was paying super

12:39high fees to actually buy stocks, but

12:42also for account fees to actually use

12:44that account. And so the account that I

12:46switched to was Trading 212 because they

12:48have industry low fees, no commission on

12:51trading stocks and funds, and plus is

12:54super intuitive and has a wide range of

12:56funds and stocks which you can use as

12:58well. Trading 212 for me are one of the

13:00best on the market. And right now you

13:02can get a free fractional share worth up

13:04to £100 when you open a stocks and

13:06shares ISA and deposit just £1 into your

13:08account. As always, capital at risk when

13:11you invest. And please do your own

13:12research when it comes to investing. And

13:14now back to the episode.

13:15>> Exactly. It's a mentality. It's it's

13:17your you you imagine imagine getting

13:19paid that level of money, getting paid

13:22millions and still feeling I need to buy

13:24cars and houses and jewelries and watch

13:27to prove my worth. You would think you'd

13:29already feel I've made it. I've made

13:31I've lived. I've hit my dream. But

13:34society, consumerism, capitalism tells

13:36us that we have to prove our worth. And

13:38that's how we continue to buy this

13:39stuff. And so for me, it's about getting

13:41them to forget that and say, listen, the

13:43I always ask people, do you want to work

13:44forever?

13:45>> Yeah.

13:45>> And everyone always says, "No, I don't

13:47want to work forever." But the way you

13:49manage your money, you're going to work

13:50forever.

13:51>> Yeah. You have to.

13:51>> You're not going to have to cuz you

13:52literally make money and spend all of it

13:55before the end of the month. Normally

13:57you're running out of money around

13:58around the 16th 17th of the month and

14:01those last few few days of the month

14:03you're struggling.

14:04>> If you continue that how will you have

14:06money for a pension? How will you have

14:07money to for your stocks and shares iso?

14:09How will you have money to buy a

14:11property? How have you have money to to

14:12do your side hustle and startup? Like

14:14you ain't got nothing. So you're always

14:16having to work. And the biggest thing

14:18that we forget with work is health.

14:20>> Mhm.

14:20>> Because what we assume is that we're

14:22going to be healthy enough to work till

14:2465. But anything can change at any time.

14:26>> Stats don't lie. Not everyone gets that.

14:28>> Everyone gets that. So So this is the

14:31mindset. This is why I say it's it's

14:32less about the amount of money. Somebody

14:34with the right mindset,

14:36>> they can they can change their life like

14:38that. They can have a great idea and

14:39change their life like that and the

14:40money will come and then they'll move

14:42forward. So you can be broke and get out

14:44of it. But if you've got a broke

14:46mentality, you will always stay broke.

14:48Well, this is like it's really

14:49interesting because that that you

14:51obviously we was speaking about the

14:52Premier League footballers here, but you

14:53can bring that right down to me at 25

14:55with 24 grand worth of debt peacocking,

14:58buying the jackets, taking the loan out

15:00to cover that loan. I was already doing

15:02that then. It's the same mentality and

15:05it just goes up the wealth spectrum

15:07where the numbers just get scarier as

15:09they grow. But like when you look at it

15:12from a um from an angle of you know I've

15:15just got the pay rise and let's say I've

15:18gone from 60 to 80k

15:20>> and so like that's a big jump. You're

15:22going to notice the difference and you

15:24upgrade the life, the house, the car,

15:28the kids after school class, maybe

15:30they're going to private school,

15:31whatever that might well be. And

15:33suddenly you can't go backwards. And so

15:36you're stuck in this loop. It is the

15:38worst the worst hell that you can I've

15:41seen it like I've seen it especially

15:43recently with you know cost of living

15:44and um VAT to private school tuition

15:47fees go up and I've seen it and it is

15:50I've got clients who are heartbroken

15:53>> they are heartbroken because they work

15:55so hard they've come from nothing they

15:57work so hard to give their kids this

16:00better life

16:01>> and now because they've been made

16:03redundant because the new job they've

16:06got wasn't paying the same level as the

16:07old job they had because the cost of

16:09living, the interest has gone up on

16:10their mortgage. All of a sudden, have to

16:13take the kids out of private school,

16:15take them out of private lessons, dance

16:18class, they'll teach them foreign

16:20languages. All of those things have to

16:22stop just just cuz they can't afford it

16:23anymore.

16:25>> And now these their kids are looking at

16:27at them.

16:28>> It's a serious dent to ego and pride,

16:30isn't it?

16:31>> Painful.

16:32>> Yeah.

16:32>> And actually,

16:35you set the precedent. I say even with a

16:36man when they're dating, like first

16:39date, you want to take her to the shard.

16:40Are you well? Like what's wrong? What's

16:42wrong with you? Like like you can't go

16:44back from there.

16:45>> And sometimes you want to blame the

16:47woman like, "Oh, you you're a gold

16:48digger." No, you started this.

16:49>> Yeah. You want to do a little burger and

16:51lobster?

16:51>> Like come on, chill out.

16:53>> Get something cool. Let's get to know

16:55each other. Let's And then on a special,

16:57oh, our oneyear anniversary or something

17:00big, then go somewhere nice. Do you know

17:01what I mean?

17:02>> Like, but you want to you want to set

17:04the standards so high. Why? social media

17:06because the guys on social media are

17:09take but you ain't making their money.

17:11You're not living their life.

17:12>> I would argue like is she the right or

17:14he the right guy or chick if they're

17:17doing that because like for me I would

17:19want to go to the local spot

17:21>> that's cool that I've researched like

17:23that's a bit funky and cool and if you

17:25don't like me after that then

17:27>> we ain't meant to be together cuz that's

17:28not the right vibe. Cuz at the end of

17:30the day, why are we spending why are we

17:33spending hundreds a month, hundreds if

17:36not thousands on on going to these posh

17:38restaurants and all of this stuff, yet

17:41we own nothing? And that's what people

17:43don't understand. The game of life is

17:45like monopoly.

17:47>> The people that win a monopoly, they own

17:50because when people land on your land on

17:52way, they got to pay you. But if you

17:55don't own anything, every time you land

17:57somewhere, you got to pay someone else.

17:58M

17:58>> and a lot of us are living a life where

18:00every time we leave our house, every

18:02time we want to go out, every time we

18:04have to pay someone else and the only

18:06person paying us is that one job

18:08>> and it just can't match. And so to live

18:11the life that you want and the life that

18:12you deserve,

18:13>> you have number one, you have to have

18:15income beyond just your just your work,

18:17but also you've got to reduce the

18:18outgoings.

18:20>> Yeah. It's I always say it's like this

18:23kind of you've got two options. Yeah.

18:25>> You can cut or you can increase.

18:28But when you increase, keep everything

18:30else

18:32>> and try and it's really difficult to

18:34delay that because we all want to move

18:37up. We all want a little bit of a nicer

18:39house. We want to do up the kitchen,

18:40whatever that might be. Like the

18:42cupboards are falling off. I need to.

18:43But if you can delay it, delay delay the

18:46bigger decisions. One, two, if you can

18:493, four, 5 years and change nothing and

18:52in that time frame stack assets, your

18:54life will look materially different. And

18:56and that's the thing for me is that like

18:58for example, I'm a big guy. When I get

19:01on a plane, I like economy is a struggle

19:05for me. Like the seat is tight. The like

19:07I'm just I'm just not comfortable

19:08especially when I got long flights. So I

19:10want to upgrade my seat. But I don't

19:12think I'm going to upgrade my seat from

19:14the money that I make from work. That's

19:15not going to make sense. So I know I

19:18need to have something that's going to

19:20bring additional income. And I know that

19:22additional income is for me being able

19:25to afford to upgrade my seat. So I what

19:28the problem is is that there's nothing

19:29wrong with wanting better in life.

19:31>> No,

19:31>> the problem is is that when you want

19:32better in life, but you want to keep the

19:34same income.

19:36>> No, your income has to increase.

19:38>> It has to you have to look at how do I

19:39increase my income to to to match the

19:42lifestyle that I want to live. What am I

19:43prepared to cuz again

19:45>> right now I'm in a position where I

19:47could make even more money if I worked

19:49more hours. But I got four kids. I'm

19:52like, actually, I'll take less.

19:54>> They're very cute, by the way. I see you

19:55outside Arsenal with the on parade. I

19:58was like, oh man,

20:00>> love that. Yeah, that's my dream. One

20:02day, two kids, take them to Arsenal.

20:04Like,

20:05>> and to me, it's like I would I rather in

20:08the value in spending time with them,

20:10doing their helping their homework. I

20:12take them to schools like, and have

20:14those conversations, pick them up. I'd

20:16rather do that and make less. Mhm.

20:19>> So that's my sacrifice,

20:21>> but that then means

20:22>> I'm going to I'm going to cut back on

20:24other things.

20:25>> So I'm not going to have the most

20:27expensive this or the most expensive

20:28that. I don't really wear designer

20:30clothes. I don't I don't have a like

20:32even my car for example. Everyone's

20:34saying, "Ean, like I got I got a

20:36Mercedes, but it's like a C-Class."

20:38They're like, "Oh E man, you should be

20:39having a you know four 4x4 something or

20:42a coupe or I mean like a bigger bigger

20:45wagon, you understand? Yeah. I'm like,

20:47for who?

20:48>> For you.

20:49>> Mhm.

20:50>> I don't You ain't paying my bills.

20:52You're not living my Because again, I I

20:54know that I'm self-employed. I know that

20:57yes, money is going really well and

20:58we're doing well. Excellent. But I know

21:00at any given time, there could be two or

21:02three months where I'm waiting for

21:04invoices to get paid. Um, business is

21:07slow, especially in this economy that

21:08we're in. And all of a sudden, I'm not

21:11going to I'm not going to have outgoings

21:13that I can't like all of a sudden I

21:15can't afford to pay if I don't make X

21:17amount of money. No, I need to make sure

21:18that my outgoings are low in all

21:20seasons. So, a car that I hardly drive

21:23that is just sitting out there. It

21:24depends. If I was someone that drove all

21:26the time, maybe I want to put some more

21:27money in that cuz I'm in the car all the

21:29time. No, I don't drive that often.

21:30>> Yeah.

21:31>> So, I'm not going to go and get a fancy

21:33car. Like my car I spent cost me I put

21:35down a deposit and it cost me £150 a

21:37month. I said it's about the it's about

21:38the amount. When people see my car, what

21:40you mean? I I I said I want to get the

21:43best car I can get for this amount.

21:45That's all I wanted to spend on the car.

21:47>> And

21:47>> we agree on that so much. Like car

21:50finance isn't necessarily the worst

21:52thing in the world if it's not over 10%

21:55of your income. If it's above 10% of

21:57what your net income's coming in, then

21:59it's a problem. Even that's high.

22:01>> High. Yeah. Exactly. And when I say this

22:03to my clients, especially me telling a

22:05footballer like, "Ah, you know what? I

22:08don't think you should get a Lambo."

22:09>> Yeah.

22:10>> They're angry at me.

22:12>> They're angry.

22:13>> I can pay that next week.

22:14>> I get They're like, "What? With a

22:15salary?" And I'm saying, "No, that's not

22:18This is not where we're trying to get

22:19to. Think about the the long term

22:21because at the end of the day, cuz I was

22:24with Lambo. I went to the the car show.

22:25I was at I was at Lambo.

22:27>> Good.

22:28>> Yeah, Goodwood. I went to Goodwoods and

22:30um my cousin, he's got he's got a

22:31Lambo." was a Lambo invite him down. So

22:33he went down there. I was thinking the

22:35average age of that people keep a Lambo

22:37for 9 months.

22:39>> What? Really?

22:39>> 9 months. They spend 200 over 200k on a

22:42car and the average time that they keep

22:45this car is 9 months.

22:47>> Yeah. I see Bugsy talk about this when

22:50he was like, I went I was so gassed

22:52about going getting the Lambo and then

22:55he turned up, drove it off the forcourt,

22:57and 10 minutes down the road he was I

22:58didn't feel a thing. And he was like,

23:00"I've just spent £200,000 and I don't

23:04feel anything." I thought I was going to

23:05feel like a king and then he was like,

23:08"I just don't feel a thing." And I can

23:10imagine that exact same feeling.

23:12>> And now I got I got clients that like,

23:14okay, 3 4 years down the line, they're

23:16like, "Thank you. Thank you." Because

23:18actually I had to, you know, some of

23:21that the the honest truth is all of a

23:23sudden you get a manager that doesn't

23:24like you anymore. All of a sudden you're

23:27now in you're now in Europe. you know

23:29what I mean? And the salaries are not as

23:31high as they are maybe in the Premier

23:32League.

23:32>> Yeah.

23:32>> Or in division one.

23:34>> So or um Championship. So all of a

23:37sudden now

23:38>> you're getting you're getting less.

23:40>> So

23:42like Reese Nelson or someone like that,

23:44you know, he's been farmed out and then

23:45they ain't going to get that Arsenal

23:46salary.

23:47>> Come on. Yeah, exactly. He's this is

23:49probably his last year here.

23:50>> So he's either going to he's ever going

23:52to this is his last year on the

23:53contract. So he's ever going to get

23:54sold, but where he's going ain't going

23:55to give him the same as what he's on

23:56before. is on he's on a decline

23:58>> and he's only young.

23:59>> Yeah.

24:00>> So if he hasn't invested well those the

24:02last two or three contracts that he's

24:04invested that well

24:05>> he's got a struggle.

24:07>> So let's bring this to like someone

24:09who's

24:11>> making that step now. Let's say they're

24:13going from

24:14>> I don't know 30 40k and they've just had

24:17a salary bump up. Yeah.

24:18>> Like what if you were sitting down with

24:20that person

24:21>> what are you doing with them then? And

24:22how would you like stop them from

24:25>> Yeah. quickly going off the scales.

24:27>> The biggest thing is the plan. And I

24:28think the reason people spend the money

24:29they spend is because they don't have a

24:30plan. So what I do when I sit down with

24:33my clients is we forget the numbers. We

24:35talk to me about the life you want to

24:37live. Talk to me what about what ideal

24:40looks like for you? And so we work out

24:42that and then say, "Okay, what does that

24:43what do you think you need a month to

24:45have that that lifestyle?" And it might

24:48be for some it might be 10K a month, 5K

24:51a month. Like if you're on it might be

24:535K a month. Okay, 5k a month net

24:57in retirement. That's what I want

24:59because for me, I focus mainly with my

25:01clients on retirement. I don't focus on

25:04work. Like, we can all work hard, but my

25:07job is to to to get you to stop working

25:09as soon as possible. My job is to build

25:11wealth, build assets that can replace

25:13your income as soon as possible. And so,

25:16I sit down with him and I'm like, "Okay,

25:18cool. You on 30. Let's say now you're

25:21you're on 45. Let's say

25:24after

25:25everything you've got an extra,000 a

25:28month, let's say. Okay, cool. Now,

25:31what's the goal? Because again,

25:33naturally, what everyone will say is put

25:36more money into pension.

25:37>> Mhm.

25:38>> But then I have to turn around and say,

25:39well, when do you want to retire? Nine

25:42times out of 10, when I ask you for what

25:43age you want to retire at, they'll tell

25:44me 50.

25:46>> Yeah.

25:46>> Nine times out of 10, I don't know why

25:48that number I don't know why it's that

25:50number, but 50 is the number. That was

25:51the number that was looked in my head

25:52when I was in my early 20s. I was like,

25:5450, I'm done.

25:55>> 50 is the number.

25:56>> Yeah. It's never the case, man. Surely,

25:59unless you smashed it.

26:00>> Yeah. Exactly.

26:01>> Yeah.

26:02>> Exactly. So then I have to say, well, if

26:04if it is 50 that you're you're aiming

26:06for.

26:07>> Yeah. Number one, you're probably 28,

26:0929, 30. So we ain't got long. So that's

26:12number one. Um number two is that well,

26:16you can't get your pension till 57. and

26:19probably that'll go to 58 if not 60. So

26:23if you're putting all your money into

26:25pension, your pension doesn't match your

26:27goal.

26:29So is it 50? Is it really 50 or And so

26:32then we start to have these discussions.

26:35And so for me it's then about looking at

26:36okay, what's going to get you that? Now

26:39when I have clients that may be a bit

26:41older,

26:43unlike most financial advisors, I will

26:45look at before again the government did

26:47this. We used to look a lot at property

26:49because property can generate that

26:52income that you need quickly and it can

26:54be more reliable. But with all the taxes

26:56and everything, property is not as

26:57desirable. And with the new laws that

26:59are coming in now, buying a property,

27:01rent it out is not what it used to be.

27:03So now I don't think I don't think I've

27:06ever sat down with clients so much and

27:08they want stocks. They just want that

27:10flexibility of stocks and then it's

27:13about the side hustle. So even with like

27:15with my client, I'm looking at what are

27:17you doing? So okay, you you are now

27:18earning 45,000. The average salary is

27:20around 30 something,000. So that means

27:22you've got a good skill. That means

27:23you're doing something well.

27:25>> So how are you going to leverage the

27:27skills that you have?

27:28>> Is it mentorship? Can you do a coaching

27:31program? Cuz there'll be people who are

27:32on 22K

27:35>> them

27:36>> would love to learn how to get to you.

27:37>> Yeah. So you could create a program

27:39where you bring on people, show them the

27:41steps you take, mentor them, they'll pay

27:43you a set amount to do that. That set

27:45amount that you get is a little income

27:46that you get and that income you can put

27:48aside for other stuff.

27:50>> It doesn't have to be much.

27:50>> Doesn't have to doesn't have to be huge.

27:52>> When I first started doing freelancing,

27:53I think I was charging like £30 an hour.

27:55>> Come on.

27:56>> And so it was like real small amounts.

27:59Obviously, I knew I was massively under

28:01charge, but I was trying to build a

28:02portfolio. I was trying to get clients.

28:03I was trying to like do all these little

28:05things. So you start there, but that 30

28:07pound would then become 60 would then

28:09become 90 and you start growing in that

28:11space and you can either turn that into

28:13a business or not or you can keep it as

28:14a little side hustle. If you have kids,

28:16you cut back on time. If you don't, you

28:18move up. Like it's there's so many

28:20choices to you at that point. So I've

28:22been working on something super exciting

28:24for the last 12 months and I am very

28:28very proud to finally bring it to you

28:30and it is called Games App. My whole

28:33thing with this was we've been speaking

28:35to many of you guys about the rising

28:38costs of living and how hard it is to

28:40actually manage your money. So I thought

28:43why not actually solve this and build

28:45something for you guys that you can use

28:47every single day. So games is literally

28:50that you can connect all of your banks

28:51in one single place and see exactly

28:53what's going on with your spending. We

28:55even pre-categorize all of your spending

28:58super visually so you can see what's

29:00going on and make plans for your big

29:01goals ahead. Plus, we've layered in

29:03something called instant cash back. And

29:05we've calculated that the average UK

29:07salary could save £1,091

29:10a year just by using Gains app for your

29:12spending. And it's super simple to use,

29:15easy to connect. We are FCA agent status

29:18as well. So, your money is super safe.

29:20And you can get started right now by

29:23following the link in the description or

29:25visiting gainsapp.com.

29:27And now back to the episode.

29:28>> Yeah. And it's about the lifestyle you

29:30want cuz I the conversation I really

29:31love to have with my clients is when do

29:33you want to retire? Because you can buy

29:36that car, you can buy that house, that

29:38extra expensive house that you don't

29:39really need, you can get all of that

29:40stuff,

29:41>> but the compromise is that now you might

29:43need to carry on working till 65. M

29:47>> so would you in order to have that car

29:50and have that house and go on holiday

29:53three times a year is all of that worth

29:56working an extra 5 to 10 years and if

30:00the answer is no then let's not have the

30:03extreme have a nice house doesn't have

30:04to be that big doesn't have to be in

30:06London I don't know why we're trapped in

30:08this thing of I've got to buy in London

30:11London is London is like New York one of

30:13the most overpriced places ever. I don't

30:16understand why we're so fixated on get

30:19get into the office quickly, getting

30:20like it's it doesn't especially now that

30:24a lot more workplaces are giving you

30:25maybe two days a week like 3 days a week

30:27in the office, two days at home like you

30:30don't necessarily have to be in the

30:31office every single day. So to me, you

30:33don't have to live right near your

30:35workplace and pay that.

30:37>> We had this chat before I came in. It

30:38was a one-bedroom flat or a fourbedroom

30:40house where I live for an hour journey.

30:43And then if I live in if I live let's

30:45say I live in Richmond and my office is

30:46in North London it's taking me an hour.

30:49>> So then same hour

30:50>> same hour

30:51>> but you're paying a premium.

30:52>> It's crazy.

30:53>> And so for me I just like these are the

30:55conversations that I want to have

30:57>> because again sometimes we are making

30:58we're making decisions that we think are

31:01good but they're actually for our bad.

31:03>> 100%.

31:03>> I got I got a I got a client why why is

31:06your mortgage £6,000 a month? You earn

31:0910K a month. Why is your why is your

31:11mortgage £6,000 a month? That is that is

31:14that is unnecessary.

31:15>> Mhm.

31:16>> But because the person at work that you

31:19work with or people that you talk to

31:20because their mortgages are that it just

31:22becomes normal to you. So this is where

31:24I say as a financial adviser, my job is

31:26not to just pick funds and tell you to

31:28invest in this or that. My job is to

31:30actually give you advice on the

31:33financial decisions that you're making

31:34in your life because the rep I don't

31:36think we always understand the

31:38repercussions of them. And a lot of the

31:39time we are making decisions out of

31:41emotion. Oh, they just bought a house

31:44over there. Oh, I've gone to my friend's

31:45house for for a housewarming. This house

31:47is beautiful. This area is lovely.

31:49>> Yeah. Yeah.

31:49>> Now I want to move there.

31:51>> Yeah. Yeah.

31:52>> There was nothing wrong with your house

31:53before you went and saw somebody else's

31:54house. That's that's just human nature.

31:56That's that greed that we naturally

31:57have. That's that competitive nature.

31:59Like especially I just as men, we are

32:02very competitive. And because of that we

32:05we we naturally say oh I see this guy

32:08doing this now I want to do this I see

32:09this guy driving that now I want to that

32:12is going to keep you in the mud

32:14>> we have to come to a place of

32:15understanding knowing your worth knowing

32:18your value and knowing that you are

32:19already valuable and not allow ourselves

32:21to make decisions based on jealousy

32:24based on competition based on trying to

32:27get our value from other people and I

32:28think that's the type of conversation

32:29I'll be having like what do you actually

32:31want to achieve because actually you're

32:32on 45 to live the life that you want,

32:35you got to get to 60.

32:36>> Mhm.

32:36>> So now it's like, what course can we

32:38take? Do we do we even use that that

32:40additional money? We might need to put

32:42that in a course. We might have to put

32:43that we might need to put that in a

32:45program. We might actually need you to

32:46start you might need to start networking

32:47and meeting other people. That's going

32:48to cost you to go to these events.

32:50That's what you need to do cuz actually

32:51to live the life you want, you got to

32:53increase your income.

32:54>> These are the types of conversation. The

32:55problem is we make more money and we

32:56almost assume, oh yeah, buy a house.

32:58>> Yeah. Yeah.

32:59>> This is not the 1960s. You It doesn't

33:01just work like that. Some of some of my

33:02client like some of my smartest clients

33:04that I've got now they've bought they

33:06they've bought houses but they still

33:08live at home. They don't they bought

33:10houses bought them in a company rent

33:12them out. They still live at home

33:14because it's cheaper to live at home

33:16than to go and buy a house and start

33:18having to pay like actually we can stay

33:20together

33:22reduce all our costs by living together

33:24and then we can build wealth and use

33:25that money to build wealth and invest.

33:27>> So a lot of people do that to get on the

33:28ladder don't they? They strip back.

33:30let's go and stay with mom for 6 months

33:31and then we you know we can finally make

33:33that decision because of the amount of

33:35money you save.

33:36>> But some people the pride that's the

33:38problem.

33:38>> It's pride isn't it?

33:39>> It's pride. I don't want to go oh I'm

33:41I'm 30 can't be going back to my mom's

33:43house. Ah it's your mom. If your mom

33:46can't support you who can support you in

33:48life if your if your parents your family

33:51your closest friends if they cannot

33:53support you who is allowed to support

33:54you the mindset is wrong. And this what

33:56I say about that is a poverty mindset

33:58>> because I will see um clients that I've

34:01got in like more the Indian community

34:03where I got

34:04>> one's a doctor, one's a dentist. These

34:07are very high paid professional jobs.

34:08They get married and they move into

34:10their parent one of their one of their

34:11parents' house.

34:12>> Yeah. Or they live very close.

34:14>> Very close.

34:15>> Yeah.

34:15>> Why? Because they understand that

34:17community

34:18>> power of community.

34:19>> Put our money together reduces our costs

34:21and it means that we can buy together.

34:23We have babysitting if we need it. we

34:25can we can build a family. We can we can

34:27grow together and we can make all of our

34:29costs. One of the biggest problems you

34:30have um in the black community is black

34:32tax where you start making money and all

34:35of a sudden your parents who had

34:38lowpaying jobs or struggling jobs or

34:40didn't have the financial education to

34:41to know about pensions really well or

34:44investments and so forth. They get to

34:46retirement age and they don't have

34:47enough to live in retirement. So now you

34:50are having to pay for your parents as

34:52well as having kids and having to pay

34:53for your kids,

34:54>> right?

34:54>> So how can you then build wealth the

34:56same as somebody else that only has to

34:57worry about themselves. So what I'm

35:00saying is is that in those communities,

35:02they live together. So I don't I mom and

35:05dad, we all live together. We all live.

35:07So we are making it cheaper for all of

35:08us. So I don't need to pay for my house

35:10and then send money to pay for your

35:12house. We're all living in the same

35:14house. So we're keep all keeping our

35:16cost down. It's given me anxiety because

35:18I couldn't manage and living more my mom

35:19or dad now. I think I'd go insane. I

35:23think I'd actually go insane. But I

35:24think it definitely depends on your

35:26parents.

35:27>> Exactly. You you have to have that kind

35:29of ability to do that.

35:30>> Ability, relationship, culture. It all

35:33depends on on all of that. And again,

35:35some people's parents you like you said

35:36it be it be a nightmare. And obviously

35:38your mental health is important and not

35:40everyone had

35:43you drive me mad. But at the same time,

35:46it's like if it was a difference between

35:48can I do this or not, even if it meant

35:50for 12 months, 18 months to having to

35:53get by.

35:53>> Mate, I did it. I did it. So, I lost my

35:55job. Um, I was 26. I lost my job and it

36:00was quite a big shock to me cuz like a

36:02whole um marketing HR department just

36:04got completely cut and I was like, what

36:06the hell? Um, but I had a flat in London

36:09and immediately it was one of those ones

36:11you could pay every month. Yeah. back

36:12then when it was a little bit more like

36:14the wild west and renting market in

36:16London. So I just stopped immediately. I

36:18moved back in my mom. I did it. I did it

36:20for 9 months and I managed to build

36:21myself up like a big old pot. She had

36:23like this little weird like flat annex

36:25thing and I stayed in there and it was

36:27the best thing I've ever done. Like and

36:29I regret to this day

36:31>> coming back to London as fast as I did

36:33>> because like if I'd have stayed there 18

36:36probably 18 more months I'd have been in

36:38much better position. But you know

36:40pride.

36:40>> No, exactly. But the point is it's it's

36:43if it's possible. I know some people

36:45their parents are struggling so they

36:46don't have the space to do it. But if

36:48and again it's like now that I'm having

36:49kids these are the things that I want to

36:51have a house that no matter what they

36:53they they can come back. They know that

36:55they've got a space. They know that they

36:58can live with us and if they need to and

37:00my job is to get them on their feet and

37:02help them and support them as much as

37:04possible. So for me to be able to do

37:06that maybe I can't go on as many

37:08holidays as I like. for me to be able to

37:09do that. Maybe I only got Apple Watch

37:11instead of a Rolex. But I'm okay because

37:14guess what? I still know the time. But

37:15that's my mindset. Like I know what the

37:18time is. I'm good. Do you know what I

37:19mean?

37:19>> I love this one because it's like, well,

37:21you got the Rolex, but how many hours

37:22did that cost you? How many hours were

37:25you working for that? Like you have to

37:27ask yourself these questions. And what I

37:30loved about you said what you said

37:31before was when we moved to we've moved

37:33to Ramsgate and Kent they offered us

37:36they said you got 700k and that's what

37:38they say as well

37:39>> of course

37:40>> and I'm like and we started going

37:41looking around these houses and I'm it's

37:43me and the misses like and a dog like

37:46why do I need seven bedrooms and annex

37:49bathroom massive garden like they were

37:52ridiculously huge and I was like me and

37:55we we went looked around a few and we

37:57were like it's kind kind of cool. You

37:58get sucked into it. You get sucked in

38:00big time.

38:01>> And then I was like, "Babe, how many

38:04hours do you think we're going to spend

38:06in each one of those rooms?"

38:08>> Like, "How many hours? Like, let's

38:09actually figure it out. Let's watch us

38:11now." Cuz we were living in a two up,

38:12two down in Hampshire. Like, let's watch

38:14where we spend most of our time. The

38:16answer was bedroom, kitchen, bedroom,

38:19kitchen, bedroom, kitchen, bedroom,

38:20kitchen. Like, that was it. So, we were

38:22like, "Well, actually, we barely go in

38:23the living room, so we don't really care

38:24if we like, you know, it's nice to have

38:26a living room when people come around."

38:27Yeah.

38:36>> So maybe that would increase a bit, but

38:38so let's have a couple of spare

38:40bedrooms, but we don't need seven.

38:42>> Like, so it's you ask yourself these

38:44questions and then you then you

38:46backtrack and go, well actually 700K is

38:49about 45% of our net income.

38:52>> Come on. then we're going to be in big

38:54trouble because if that increases, you

38:56don't stress test this thing, then

38:58you're in big trouble.

38:59>> And that's the problem. Loads of people

39:01borrowed at 0.5% above base and all this

39:05and then the base rate skyrocketed and

39:07or their their mortgage product finished

39:09and they and and they just couldn't

39:11afford it.

39:12>> Yeah. I went from 900 to like 1,600 in

39:15literally a day.

39:16>> Yeah. I had someone that had um their

39:18mortgage payment went from £600

39:21a month to £2,000.

39:23>> Oh.

39:24>> Cuz they were on a variable. They went

39:26to the variable rate and then they

39:28actually didn't have the income. So, you

39:31know, you get a mortgage at the

39:32beginning, but then you're on a certain

39:34income. They went on that income, but

39:36because they're not um they're not

39:38making a change to the mortgage

39:39provider, they just kept getting new

39:41mortgages. But this time, they couldn't

39:44get a new product. So I had to stay at

39:46the variable rate because obviously to

39:48get the mortgage company that that they

39:50were they were at was closing down. So

39:53they would have to go to a new mortgage

39:54company and they don't have the income

39:56to get a new mortgage somewhere else.

39:58And that was that went from like £600 to

40:01almost to it was almost their their

40:04their monthly income.

40:06>> That's so savage, man. Cuz you stress

40:09test this based on like it's 5% today,

40:11but what happens if it goes to eight or

40:13it's 1.2% today? Okay. What happens if

40:15it goes to five? Cuz that's what

40:17happened to me. I went 1.2% to five.

40:19>> So, it's just Yeah. And there was

40:21nothing I could do.

40:22>> Exactly. And especially um you know, I

40:24have clients who buy tolets and again

40:26they went the interest rate went up.

40:28They were paying people to live in their

40:29house basically.

40:30>> Yeah.

40:31>> Because they they were they were collect

40:32what they the m the mortgage went up so

40:35much that but they couldn't tell their

40:37tenant to to cover it. Mhm.

40:39>> So they were covering you're paying they

40:40pay an extra £400500 a month on this

40:43house that is meant to be making them

40:44money. They're losing money and again

40:46cuz it's in their own name. They still

40:48have to pay tax on it.

40:49>> Imagine paying tax on a losing house.

40:51>> Yeah.

40:51>> And I was losing you money.

40:52>> Yeah.

40:52>> And still paying tax on it.

40:54>> So my sister who actually works around

40:56the corner from where we are now, her

40:58fellow has just gone through this. So he

41:01was paying someone to live in his house.

41:03I think it was like two300 pound a month

41:05for nearly a year cuz he couldn't sell

41:07it. He was trying to sell it and mate.

41:10So that's like 2 3k

41:13>> that would break my heart.

41:14>> Come on.

41:14>> It break my heart. It's supposed to be

41:16an asset.

41:16>> An asset. Exactly. And that's what

41:17people don't think about it. Get at any

41:19time you can have a a time where there's

41:21no tenant. There's no one in the house.

41:23>> Mhm.

41:23>> You still got to pay that mortgage.

41:25There could be times where things are

41:26broken and now you all of a sudden you

41:28got to go and fix it. Like I'm I have

41:30nothing against property. I think

41:31property is a a great asset, especially

41:34here in the UK. But I think you also

41:36have to understand that it's not just

41:38plain sailing. It's not just I get a

41:39tenant and they're just going to pay me

41:40this amount and I want to get that exact

41:42amount and make that amount of profit

41:44until the end of time. It doesn't that's

41:45not how it works. Do you know what I

41:47mean? And there there are ups and downs

41:48and a lot of I got for example I got

41:50clients with 30 40 properties.

41:54I said okay that's great. How much how

41:56much are you making on them income wise

42:00peanuts?

42:01>> M

42:02>> less than less than £1,000. M

42:04>> they're just they're just washing their

42:06face. Now again, obviously from a

42:08capital asset ash is going go up over

42:10time.

42:11>> Yeah.

42:12>> But from a cash flow point of view, it's

42:14tight. Some of them they're even losing

42:16money on. Do you know what I mean? So

42:19>> the point I'm saying is that this is why

42:21we want to have a diverse portfolio. You

42:22don't want to put all your eggs in one

42:23basket. You want to have some money in

42:26property, some money in stock, some

42:27money um in business, and then build

42:29over time. Mhm. Mhm.

42:31>> So, you were

42:35kind of the first person in your family

42:36to really understand this stuff.

42:38>> Yes. Kind of. Yeah.

42:40>> Kind of.

42:40>> Kind of.

42:41>> Who? Who? Who else?

42:42>> My dad's an accountant.

42:43>> Okay. Okay.

42:44>> So, my dad's an accountant. So, he

42:45understands account. He's a qualified

42:47accountant. So, he understands accounts.

42:49But, um, so he had financial background.

42:51In fact, he's the one that told me to go

42:52and do accounting, finance degree. Um,

42:54so he is an accountant. But in regards

42:57to where I took it, yeah. in regards to

43:00being a financial advisor, understanding

43:02mortgages inside out, understanding

43:04property, stocks, all of that type of

43:06stuff. Yeah, I was the first. But my dad

43:09understood it from an accountant.

43:11>> So that was the journey. My dad then put

43:13you into an accounting.

43:14>> Yeah, I wanted to do marketing. I wanted

43:15to do marketing. I wanted to do

43:16marketing when I when I and he was just

43:19like, "No, don't do marketing."

43:20>> You get marketing though. You've

43:22marketed yourself.

43:24>> But I get that. So, I've always had that

43:25kind of marketing brain, but my dad is

43:27just like, "No, you know, um, you're

43:29always going to, you know, finance it's

43:31always needed. It's what I do." And

43:33yeah, so go and go and do finance. So, I

43:35just said, "All right, no problem. I'll

43:36do a kind of finance."

43:37>> And that journey for you wasn't like

43:39plain sailing either to what you do now,

43:41right? You were working in a city.

43:42You've been very redundant.

43:44>> Yeah. It's never been, my whole life has

43:46never been plain sailing. Like obviously

43:48grew up on the council estate then um in

43:51East London Tower Hamlets. um went to a

43:54school bow boys the pass rate before my

43:57year was 5% that got 5 A to C is 5%

44:00>> 5%

44:01>> my year my year it was like I think it

44:03was 12 or 15% they put us in a in a you

44:06know there used to be a free newspaper

44:07like a local newspaper that used to they

44:09put us in a newspaper for like cuz we

44:11overachieved like what compared to what

44:14previous years don't worry it's much

44:15better now I go back to the school and

44:17it's a it's an academy now and they're

44:19doing amazing um but yeah it was that

44:22was that was poor, but I still only got

44:23I got four GCSEs. So, my head of year my

44:26head of year, he wrote a letter. So, so

44:30I wanted to go Monach's um George Monox

44:33in Wolverstone. Um

44:35>> but they but they rejected me.

44:38>> Um so, cuz I didn't have it. So, I went

44:41to Leighton. Leighton Leighton wanted me

44:44to do um BTech cuz my cuz I only had

44:48four GCSEs. My head of year wrote a

44:50letter for me. I went back and they let

44:53me do they let me I basically did a B

44:55tech but they let me do an A level as

44:56well so I could have three A levels that

44:58way. So I did that was your path up

45:00>> that that's how I got to uni. So I did a

45:02B tech in business and then I did um A

45:06level in sociology. So that was my and

45:08that's how I got them to so then I did

45:10that but even then I got a a CDE

45:14but because I played basketball

45:17Greenwich University gave me

45:18unconditional.

45:19>> Ah okay. So I played I played basketball

45:21quite a high level. So they gave me

45:23unconditional. So I just I didn't matter

45:25about my results. I got unconditional to

45:28Greenwich.

45:28>> Student athlete.

45:29>> Student athlete. So yeah. So I got in

45:32there, played basketball for Greenwich.

45:34Um was captain of the basketball team at

45:36Greenwich and then still ended up with a

45:38third third class.

45:40Being Nigerian and getting a third class

45:42is never a good thing.

45:44>> It's not a good thing.

45:45>> No. No. No.

45:46>> Right.

45:47>> Yeah. Cuz it's like third class is like

45:48a past.

45:49>> Okay. Okay. Okay.

45:50>> So, it's like did you even go uni? It's

45:51like yeah, like what was the point of

45:53all this?

45:53>> But then like the reason I asked that is

45:56cuz I knew some of that, you know,

45:58obviously was talking about this for the

45:59audience, but

46:01>> look at what are you doing now?

46:03>> It's crazy.

46:04>> Like it doesn't matter.

46:05>> It doesn't. It doesn't. It actually

46:07doesn't. So, although I got a third

46:09class, I was still I was working

46:10part-time. Um I was working at Mark

46:12Spences when I first got to uni. I used

46:14a job at Mark Spencers to get a job as a

46:16cashier at Barclays. Um, I was a cashier

46:19at Barclays and then I did really well.

46:21They used to have something called like

46:22a mystery shop where so I got 100% on

46:25the mystery shop, you know, my I get on

46:28the people. I'm a people's person. So I

46:30got 100%. They did another mystery shop.

46:32I got 100% again. So I won an award for

46:35for won an award. So when I finished my

46:39degree, they were like, "What job do you

46:40want?" I said, "Financial adviser." And

46:43so they were like, "Okay, no problem."

46:45So they made me a financial adviser. 22

46:47youngest finan I went from cashier to

46:49financial advisor after I did that

46:52Barclay's changed you can't jump that

46:54many bands so basically cashier is a

46:56band one and a financial advisor is a

46:58band four

46:59>> right

46:59>> so they change it so you can only go up

47:00two bands so I could only go up to a

47:02band three you can only go from one to

47:04band three so band three would be like a

47:06personal banker

47:07>> okay

47:07>> so you have to become a personal banker

47:09and then you could then apply for a

47:11financial adviser mortgage broker

47:12whatever maybe so yeah so became a

47:15financial adviser 22. You can imagine

47:18I'm still living on the council estate

47:21and I'm looking at these buildings in

47:24Canary Wolf that I used to look at and

47:25dream about being in and I'm now in

47:27them. I'm now working in these

47:29buildings, working in Canary Wolf,

47:30living a dream.

47:32But then realizing that I can't be

47:35myself.

47:37So I'd have to start changing the way I

47:39talk, changing the way I dress, changing

47:41the way I like to fit in over here. And

47:44then once I finish work, I then have to

47:46go and be I can be myself again, right?

47:48>> And it's just exhausting. Um corporate.

47:50>> Corporate. Yeah. So then I did really

47:52well, but I just realized corporate is

47:53not for me. Like

47:55>> and I just tired of helping just helping

47:56rich people get richer while I know

47:59coming from a a poor background that

48:01people are struggling. I'd go to work

48:02and have conversations with clients. We

48:05talk about how do I turn this 3 million

48:06into 5 million? And I go home and

48:09someone that I know from school be

48:10asking me, can I give him a Fiverr? And

48:12it's like what is going on? How can we

48:14how can these things be happening in the

48:16same day like so close to each other?

48:18>> Yeah.

48:19>> So then I was just like in this life you

48:21got to meet people where they're at. The

48:23people I want to work with are not in

48:25Canary Wolf. They're not there. The

48:27people I want to work with are on social

48:30media. So I need to I need to go on

48:32social media. So that's what made me

48:33start a page. My wife helped me. I

48:35didn't even know how to use I never use

48:36the stuff. I had Facebook but my day

48:38Facebook weren't cool. So you weren't

48:40really you weren't really like you had

48:41it but you weren't really posting like

48:43it wasn't really masculine. Do you know

48:44what I mean?

48:45>> So it was like okay cool I have it but

48:47I'm not using it. So my wife showed me

48:48how to set up an Instagram, show me how

48:51to post. I had to pay a social media

48:52company to really teach me how to edit

48:54content and stuff like that. So I

48:56learned there and I just started doing

48:58content that I liked and funny enough

49:01Channel 4 saw the content and they were

49:03like we never seen a financial advisor

49:05talk like this. And then I did a show

49:07for Channel 4 that came out in that came

49:10out in the in the December.

49:12End November. Finished in the December.

49:14>> When was that?

49:15>> That was in 2019.

49:17>> Okay.

49:18>> So yeah, that was in 2019.

49:20>> 7 years. Wow.

49:20>> Yeah.

49:21>> That's mad, isn't it?

49:22>> Crazy. Crazy.

49:23>> Was that you? Like did that take you to

49:25the next level?

49:26>> That took me That took me to the That

49:28took me to a level where people could

49:30know who I am.

49:31>> Yeah. Yeah. And then what took me to the

49:33next level was the pandemic and then

49:37George Floyd.

49:38>> George Floyd. George Floyd changed my

49:40life. I always have to I always have to

49:42mention um God rest his soul George

49:44Floyd because what George Floyd did was

49:47make these corporations say actually

49:51we're being very unfair in regards to we

49:54need more representation.

49:55>> Right? And so at that point they were

49:57like oh we need we need we need

49:59everyone's talking about finance because

50:00of the pandemic and everyone's on furow

50:02so money becomes a big conversation

50:06but we don't have anyone black basically

50:09to to have this conversation they were

50:10like who is that black guy that was in

50:12that that TV show that channel for did.

50:14>> Mhm.

50:15>> My life changed.

50:16>> So it's like a stepping stone for you.

50:18>> So I did that show in the came out in

50:20the November finished in the December.

50:22In the January, I got my agent. My agent

50:24messaged everybody like all the all the

50:26TV companies, nothing. I think George

50:29Floyd died in the in May.

50:32By the by two weeks after George Floyd

50:36died, I was on this morning.

50:41>> That's mad, is it?

50:42>> I was on this morning with um Aean

50:46Holmes and his wife. like I was on this

50:48morning like from my house cuz it was it

50:50was still pandemic so we couldn't so we

50:52couldn't go in the studio from our house

50:53on this morning. I then started doing

50:55Morning Live on BBC. Um, obviously

50:58Channel 4. Then we did another show with

51:00Channel 4. Um, like it was just nonstop

51:04brands. H I used to have a brand deal

51:08email, two two or three brand deals a

51:11week, emailed every week without fail.

51:15And it was just like, which ones are we

51:16going to do? And it was like, I can't do

51:18that one cuz I'm doing this and I can't.

51:19And it was just nonstop. And that was

51:22that was for about I was about for about

51:243 years and then did the Barkley stuff

51:28and then after the Barcley stuff

51:31silenced. And that's why I say it's so

51:33important that you don't put all your

51:34eggs in one basket cuz if I just only

51:36said I'm going to live on brand deals.

51:39I'll be I wouldn't be here today.

51:40>> No, no, no, no.

51:42>> Like I had you had the business under.

51:43>> I had a business.

51:44>> I had to create a business. Okay, I'm

51:46getting while I'm getting all this

51:47attention, how do I turn this attention

51:49into money into income? I I don't It's

51:52not about how many followers you have.

51:54It's how how are those followers how are

51:57you adding value to those followers that

51:58they want to pay you for that for the

52:00value that you bring or how do brand

52:03what brands want to speak to the

52:04followers that you have and will pay you

52:06to get access to your followers or the

52:08influence that you have.

52:10>> That's that's what we're trying to sell

52:11here. And so I did the brand stuff, but

52:13I was like actually I need the business

52:15stuff as well. And so that's what really

52:17sustained me throughout this time. So

52:19doing events, doing talks, I get paid to

52:22do talks. Like I never thought I someone

52:24pay me to talk.

52:25>> Like literally like I've been paid

52:27thousands of pounds to give an hour

52:29talk.

52:30>> Yeah. Sit on a stage for free.

52:32>> Keynote speaker.

52:32>> Yeah. Keynote speech. Speak speaker on a

52:35panel. Like thousand. It's just like

52:38>> are you okay?

52:40>> Like but that's value. Yeah. Yeah.

52:41>> And so to me, that's what social media

52:44should be used for.

52:44>> Well, you've done it for so long.

52:46>> Yeah.

52:47>> That there's no one that can touch you

52:48on that side of stuff

52:50>> and it's the value that you bring.

52:51Right.

52:52>> Totally. Is it It's the same thing is

52:53like you pay someone £1,000 to do the

52:56job for 10 minutes, but they've done it

52:57for 30 years and they justify that.

52:59>> Exactly. And so like I will have people

53:02like, "Oh, hey man, you're a bit

53:03expensive." D after I give my talk, the

53:08way they're thanking me, it's like I

53:09paid them to be there. Do you know what

53:10I mean? Because I know I know my stuff.

53:14I've been doing this for years. You're

53:16not paying me just to come and talk for

53:18an hour. You're paying for the 19 years,

53:22the thousands of clients that I've

53:23helped, the qualifications that I've

53:25done. All of that is what comes into me

53:27being able to deliver and make make your

53:29event. When when people walk away and

53:30they say, "Wow, that event was amazing."

53:33>> That's because you got the right people

53:34in the room.

53:35>> Receipts like it's there.

53:37>> So, yeah. So that's what the biggest

53:39change and that's one one thing I again

53:41I try and show my content creators is

53:43it's beyond just living off brand deals.

53:45That's not that's not your that's not in

53:47your power. Just like just living off a

53:499 to5. It's you're not in your it's not

53:51in your powers. That's in your

53:52employer's power and your employer can

53:54switch that tap off at any time. And

53:56some of us are living this kind of naive

53:58way of life saying oh yeah but I get

54:00paid XYZ. You they don't owe you

54:02nothing. They'll sack you tomorrow and

54:04tell you it was a business decision.

54:05It's not personal. Go tell your wife and

54:07kids of this person all the time.

54:10>> Happened to me all the time.

54:11>> So for me, it's like

54:12>> some brands just don't perform. Damn.

54:14Exactly. Some brands do stuff that

54:16doesn't work. Some brands, even I've had

54:18brands done the bit, done the content,

54:20done everything. They've taken like

54:22almost 12 months to pay me.

54:23>> Oh yeah. Yeah. Yeah. I'm going through

54:25that now.

54:26>> I'm going through that now. 9 months.

54:27Did the content in January.

54:29>> Think about that.

54:29>> Madness.

54:30>> Think about that. And it's like I I had

54:32a brand I had one even that did

54:34everything.

54:36The agency

54:38took the money.

54:42The agency took the money. They've had

54:44it twice.

54:45>> What? Just disappeared.

54:47>> As in they said, "Oh, we we've run out

54:49of money. Can't pay."

54:50>> Oh, right. Yeah. Yeah. They've gone into

54:52liquidation.

54:53>> So, they've they've the brand has paid

54:55their money to pay me. They They're just

54:57meant to take their cut and give me

54:59mine. They've used my money to pay their

55:02staff or do what? Then they've run out

55:04of money and they were unable to pay me.

55:09So I've had to then now start chasing

55:11them out for I had to wait for one. He

55:14had to wait till they get invest. They

55:15got investors. They came back. They paid

55:17my money in the end. It was mad late.

55:19Remember this is your bread and butter.

55:21This is what I used to. So if you're

55:24solely relying on brand deals, it's so

55:28there's so much problems with it that

55:29you're not going to be able to pay. So

55:30this is why I say it's so important like

55:32what's in your control. I can't control

55:34brands to book me and I can't control

55:36brands to pay me on time.

55:38>> I liken this exact thing to like when

55:40that I remember it to this day like it's

55:43mad cuz their restaurants are literally

55:46like right outside. So I walk past it to

55:48get in a studio.

55:49>> But like it's the same with a job. It's

55:52exactly the same because you have no

55:55idea what's happening in that boardroom.

55:57>> You have no idea

56:03if they're going to revamp the whole

56:05department, farm out this, farm out that

56:08and then what?

56:09>> And then your eggs are in that basket

56:11and you have nothing to show for it.

56:13Especially that's why I think like an

56:15emergency fund in that part is like

56:17possibly the most important thing

56:19because if that does happen to you,

56:20you've got 6 months. You don't have to

56:22make a crap money decision that you

56:24really don't want to make. You can wait,

56:27pick the jobs, go to the interviews with

56:29stress off. So I think like that it's

56:31just it's everything. It's eggs in if

56:33you got eggs in one basket. How do I get

56:35them out of it?

56:36>> Exactly. And people don't want to have

56:37an emergency fund cuz it's not sexy. I

56:39don't want to put my money in a savings

56:41account. I don't want to put my money in

56:42a cash iser. What what's

56:45interest? No, trust me, if you ever need

56:49that emergency fund, you're going to

56:50thank God that you got it. Because if

56:52not, if you put in the market and you

56:54lose your job at a time when Trump

56:55decides to put out a tariff or um you

56:59Russia decides to bomb Ukraine or we got

57:02the the oil in in in the Middle East,

57:05all of a sudden your portfolio is around

57:0750%. And this is when you want to cash

57:09it in. Cash it in a loss. So now you're

57:13making things even worse cuz you're

57:14you're you're taking this money at a

57:16loss. So now you're crystallizing a loss

57:18cuz it's only a loss when you decide to

57:19take the money out. As long as in there

57:21there's opportunity for it to go back to

57:23where it was or even past it.

57:24>> Yeah.

57:25>> So that's the mindset. And that's why I

57:26say for a lot of us, we go into

57:28investing with a savers mindset. We put

57:31our money in and then in two months time

57:33we're like, "Oh my goodness, why hasn't

57:35it gone up?" That's not investing.

57:38That's saving, mate. You're used to

57:40saving. you put your money in and you

57:41know at the end of the year they'll put

57:42their little interest on top and it

57:43never goes down below what you put in.

57:45That's saving.

57:46>> If you're an investor, we know that

57:48investments go up and down and that's

57:50how you got to do your research. You

57:51can't just invest based on oh I saw

57:53somebody say this on the internet or

57:54everybody's everybody's putting their

57:56money in crypto so let me go and put my

57:57money like

57:58>> we got we've got to have a plan and the

58:00way you're doing it in regards to just

58:02doing it then that's why I love your

58:04content so much and I get why you don't

58:06show no more cuz I I get it gets to a

58:08certain point where you're making a

58:09certain level where it's just like

58:11people start treating you different

58:12speaking to you different acting

58:13different moving different expectations

58:15different so I totally understand that

58:17>> but the transparency was so powerful

58:20because it was like actually. Wow. This

58:21guy this guy's got what? Over 200k and

58:24he's and it's just just just just normal

58:26investing, normal funds that I have. I

58:29have the same access to those exact same

58:30funds.

58:31>> You can start tomorrow.

58:32>> Exactly. And when you looked at your

58:33portfolio, the funds, it weren't like

58:35your funds were like these like emerging

58:38market ETFs or these are just normal

58:40bread and butter funds that build over

58:43time. you're just putting it when you

58:45even said the amounts you're putting in

58:46on the month. It weren't like huge

58:48amounts you're putting in, but the

58:50consistency of doing it over time and

58:52when you got a pay rise, you put the

58:53your bonus in there. Put your I saw it

58:55and I was just like this is so powerful

58:58because I can say this, but what you're

59:00doing is showing it. And that's the

59:01power of social media is actually you

59:03believe what you see.

59:04>> We are in a seeing generation, a

59:06generation I got to see it. I don't want

59:08to I don't want to hear about it. I want

59:09to see it. M

59:10>> and what you were doing was showing

59:11people that actually I can I've been

59:14able to build this so you can do the

59:16exact same thing and I think that is so

59:18powerful and so needed.

59:20>> Yeah. The only the only reason I don't

59:21go into massive detail around the

59:23investments now is because it get it

59:27gets a bit dicey. Yeah. Also 245,000

59:31people see it. obviously you don't like

59:33they don't all see it but the same point

59:35it's like

59:36>> they were more power comes more

59:39responsibility kind of thing and I just

59:41felt uncomfortable I was like if

59:43>> what if I say this I've bought this

59:46company

59:46>> Yeah

59:47>> and then next month it's 30% you know

59:50something goes wrong and it's down

59:52>> and John's just gone in and stuck 5k in

59:55>> Yeah

59:56>> like I would feel awful and it happened

59:59a couple of times like you know cuz I

1:00:00don't I don't get everything Right. I'm

1:00:02not I'm not like Warren Buffett out here

1:00:04like

1:00:06Exactly.

1:00:07>> So, but you don't want to be in that

1:00:09position. So, I just stop talking about

1:00:10what I have. I'm okay to say the amounts

1:00:13that I've got. I don't I think that's

1:00:14okay. Like, but I don't say what anymore

1:00:16as much.

1:00:17>> Um, so yeah, it's it's a it's strange

1:00:20because it's just like from if you're an

1:00:23average person, you can end up here.

1:00:25>> Yeah.

1:00:26>> And it all it takes is just

1:00:28>> patience.

1:00:29>> Yeah. Exactly.

1:00:30>> And a plan. a plan and that's what a lot

1:00:31of people don't have. It's common saying

1:00:33if you fail to plan you plan to fail and

1:00:35and I think a lot of people that that's

1:00:37what's happening you have no plan and

1:00:38and me as a financial advisor people

1:00:40will say oh man how do you how are you

1:00:42been successful how do you get your

1:00:43clients why do clients because I focus

1:00:46on a plan you focus Yeah. and the people

1:00:48with you

1:00:49>> I know you love talking about this and I

1:00:51think it's really like it's nice that

1:00:53you you speak about the actual person

1:00:55where do you want to be and then let's

1:00:56look at the money because like if you

1:00:58don't understand the person you're never

1:00:59going to get them to that point in the

1:01:00first place.

1:01:01>> Exactly. Exactly that. And I think

1:01:02that's that that's that's the thing. And

1:01:04I think people at home are watching this

1:01:06thinking, how do I start? Start with a

1:01:08plan. Like, and again, especially now

1:01:10with the technology, like tell your plan

1:01:13to to to Claude. Like, tell Claude,

1:01:16"This is my plan. This is what I want to

1:01:17do. What's your thoughts? These are the

1:01:18things I'm thinking. They talked about

1:01:20this, they talked about that. What does

1:01:21this mean?" Like, there's so much stuff.

1:01:24Follow people like yourself. You've got

1:01:25blogs, you got newsletters, got YouTube

1:01:27channels. There are so much content that

1:01:28you can consume for free. that it's

1:01:32almost there's no excuse. And the one

1:01:34thing I would say about AI, don't use AI

1:01:36from a point of view of asking AI

1:01:39without the knowledge. You need to have

1:01:40the knowledge first, then ask AI and

1:01:43then it will enhance what do you

1:01:45understand? So I always say to people,

1:01:48you first you got to be good and then AI

1:01:50will help you get great.

1:01:51>> Yeah.

1:01:51>> But if you're just trying to use AI to

1:01:52get great, it's not going to work. No.

1:01:54>> And so

1:01:55>> I've got it the 20% on your 100%.

1:01:58>> Exactly.

1:01:58>> Gives you the 120.

1:02:00>> Exactly. Yeah,

1:02:00>> that's what you got. You got to do the

1:02:02work. So, you got to go watch the

1:02:03videos, understand the terminology,

1:02:05understand what you're talking about and

1:02:07then go to and say, "Look, this is what

1:02:09this is what I what's your thoughts on

1:02:11that?" And then when they reply, you

1:02:12understand what it's saying because

1:02:14you've done the work. If you haven't

1:02:15done the work, it can tell you whatever

1:02:16and you're going to agree with it. We

1:02:17got people who are signing contracts

1:02:19based by AI and they've lost lost

1:02:21millions.

1:02:22>> Really?

1:02:22>> Yeah. Lost millions cuz the contract

1:02:24couldn't hold up in a court of law cuz

1:02:26certain clauses are missing. We got

1:02:28people replacing financial advisor with

1:02:30AI, replacing lawyers with AI, replacing

1:02:32doctors with AI. It's not that. It's not

1:02:35that. That's not what it's for. Do you

1:02:37know what I mean? Whereas a doctor could

1:02:39use AI to be more specific cuz they've

1:02:41got the knowledge.

1:02:42>> Me as a financial advisor, I can cuz I

1:02:44actually know it. Sometimes it'll say

1:02:45stuff and I'll be like, "But didn't that

1:02:46rule change XYZ?"

1:02:48>> Yeah.

1:02:48>> Oh, yes it did. You're right. Change of

1:02:50>> Well, you didn't tell me that at the

1:02:52beginning, did you? No.

1:02:52>> So, if I didn't know that,

1:02:54>> I done it. I've got Brian Burns coming

1:02:55on as well and he was talking about the

1:02:57lifetime. He was like, "Yeah, the

1:02:58lifetime is X, Y, and Z." I was like,

1:03:00>> "It's changing." And he was like, "Oh

1:03:02yeah,

1:03:03>> exactly.

1:03:03>> Come on."

1:03:04>> So, you can't you can't be sold. You

1:03:06can't make financial life big life

1:03:08decisions

1:03:09>> based on AI. Remember,

1:03:10>> there will be for a while.

1:03:12>> And AI is going to agree with you. If

1:03:14you tell AI your business idea, I think

1:03:17about this business idea, did a

1:03:19fantastic idea. It's going to make you

1:03:21millions. Like, and people are out here

1:03:22taking loans for this idea that only

1:03:25Chat GPT thinks it's great. You and Chat

1:03:27GPT are the only people that think this

1:03:28is going to work. Like, it doesn't work

1:03:30like that. Do you know what I mean?

1:03:31There's no shortcuts to this to this

1:03:33success thing. You've got to you've got

1:03:35to put in the work. You've got to you

1:03:36got you can only reap where you sewing.

1:03:38I think a lot of people want to reap,

1:03:39but they don't want to do the sewing.

1:03:40They don't want to do the farming part.

1:03:41Like, think about a farmer. Like, you're

1:03:43out there planting the seeds, looking

1:03:45after the cattle, doing the work that

1:03:47you when you see the ground, there's

1:03:49nothing there. But you know in 12 months

1:03:51time there's going to be a harvest like

1:03:53you know it over time. So you continue

1:03:55to look after it. Pesticides, get rid of

1:03:57all that any animals like you're doing

1:04:00the work. And people not doing that for

1:04:02their finances. They're not doing the

1:04:03work. But yet they hope that I'm going

1:04:05to become a millionaire all of a sudden.

1:04:07And this is why we're seeing so much

1:04:08people doing the lottery. But if you

1:04:09understand how the lottery works, if

1:04:12everybody was winning, it wouldn't be

1:04:15working. People now go into gambling. If

1:04:17you understand how gambling works, the

1:04:20house wins. Otherwise, they wouldn't

1:04:22have a prop profitable business. So, we

1:04:25get desperate. We see payday loans, all

1:04:28of these things that now come in and it

1:04:31just takes over because we're trying to

1:04:33find the shortcut to get the thing that

1:04:35we want instead of doing the work and

1:04:38then getting it when we deserve it.

1:04:39Because the problem is we live in an

1:04:40instant gratification generation where

1:04:42we think we deserve it everything now.

1:04:44And actually, that's not how it was. Cuz

1:04:46I remember growing up we had the Argos

1:04:47catalog.

1:04:48>> You know, you so good.

1:04:51>> So good.

1:04:51>> You flip the Argos catalog. You look

1:04:53pages.

1:04:53>> All of the stuff. Yeah. You look at it,

1:04:55pick what you want, tell rip that page

1:04:57out, tell this is what I want.

1:04:58>> And then you wait. You have to wait all

1:05:00the way till Christmas.

1:05:01>> That's it. There's the waiting.

1:05:03>> You have to wait.

1:05:04>> And guess what? That first Christmas,

1:05:05you might even get it. So you have to

1:05:06wait till next Christmas. M

1:05:09>> and then you were thankful cuz you know

1:05:11how hard your parents had worked to give

1:05:13you this thing that's taken them 2 years

1:05:15to buy.

1:05:15>> Now they're whacking it on clown and

1:05:17it's going out of control. I know this

1:05:19is this is what I did. I've done this

1:05:22like deep expose type video on like the

1:05:25digitization of money and like how

1:05:27e-commerce and like the internet

1:05:28essentially just exploded this like now

1:05:31>> thing cuz it's like it's gone from

1:05:33basically it was literally I talked

1:05:35about like you'd have the catalog you'd

1:05:38want it you'd save up for like 6 months

1:05:40you'd be putting 2 pound50 away paper

1:05:43round and then you could afford the game

1:05:45or whatever you wanted

1:05:46>> now it's like I want it can I get it

1:05:49credit access. Boom. It's and I've got

1:05:52it. Next day it's at my house. Something

1:05:54in Amazon. It's on the same day.

1:05:56>> So, it's like that that that that kind

1:05:59of like barrier to friction has gone.

1:06:02And they've just spent billions of

1:06:04pounds and removing these layers till

1:06:06now. We just whack it on our phone. You

1:06:08don't feel anything. Exactly. You just

1:06:10How much have I spent? I don't know.

1:06:12>> Come on. You know what I always tell

1:06:13people? When when when you used to pay

1:06:15by cash and then they didn't have a

1:06:17Fiverr and they give you back coins.

1:06:19>> Yeah. It hurt. with the worst feeling

1:06:21ever.

1:06:21>> Yeah.

1:06:22>> And now your wallet's heavy.

1:06:24>> And it's just like,

1:06:25>> but you could feel it. I remember you

1:06:26giving someone a 20 pound note and then

1:06:28getting like £7 back. You feel the pain.

1:06:32>> You're like, "Okay."

1:06:32>> You really thought about it. You go,

1:06:34"Does this provide me value?

1:06:36>> Hand it over. I have to actually I

1:06:37actually look at my wallet." Remember

1:06:39them, if you're doing a big purchase,

1:06:40you have to actually count the money.

1:06:42>> I think like you said, there's friction.

1:06:44While you're counting the money, there's

1:06:45time for you to say, "No, actually, no.

1:06:46I'm not going to do this."

1:06:47>> Yeah. Or take those two off. I don't

1:06:49need that.

1:06:49>> Yeah, exactly. I don't need that.

1:06:50Actually, you know what? I don't want my

1:06:52wallet to be too empty, so I want to

1:06:53keep. So, what's this? Okay. Yeah, I've

1:06:55I'll spend this amount. Like, you've got

1:06:57time to think about it.

1:06:58>> When you're tapping, it's just tapone.

1:07:00>> And then when you've got overdrafts,

1:07:02when you've got colon, when you've got

1:07:03all of these buy now, pay later, all of

1:07:05a sudden

1:07:06>> it's like you are so distant. Now, now

1:07:08we're buying pizza.

1:07:09>> Yeah. Amazon spent like4.6 6 billion

1:07:12pounds defending the oneclick purchase

1:07:15button pattern which I found out and

1:07:18that blew my mind cuz now that's in

1:07:20every single purchase cycle where your

1:07:22cards like connected so you just click y

1:07:25>> and it just goes oh it's you

1:07:28>> and it's done

1:07:29>> and it arrives the next day. Yeah.

1:07:31>> It's mad. And so like we I I'm I'm

1:07:34trying to figure out ways that how can

1:07:35we put friction back in if we don't then

1:07:39you got to have visibility. Yeah.

1:07:40Visibility is a key 100%.

1:07:42>> Um, if you can be visible, then you you

1:07:45kind of know what you're spending.

1:07:46>> Yeah. I mean, my clients, they all my

1:07:48clients are on a 48 hour rule.

1:07:50>> Yeah.

1:07:50>> So, they they they can put in a basket,

1:07:52but you can't you can't got you got to

1:07:53wait 48 hours before you buy it.

1:07:55>> Do you know that because of that rule,

1:07:57most of them, it's about 70 80% of the

1:07:59time they don't they don't buy it.

1:08:00>> They realize they don't need it. We have

1:08:02to understand that as humans we think

1:08:04we're so individual but actually the way

1:08:07our brains work has been programmed

1:08:10already

1:08:10>> and people have scientists have studied

1:08:12it. So a lot of the stuff the reason you

1:08:14just want to buy something is not by

1:08:16accident. Remember I always say you

1:08:18haven't got a system to protect your

1:08:20money but every day there's a system

1:08:22trying to take your money from you.

1:08:23>> You wake up you've got emails. Remember,

1:08:26they're sending. Look at your emails.

1:08:28You'll see. Why do I Why did I receive

1:08:30an email at 6:00, 5:00 in the morning?

1:08:32Because they know when you wake up, that

1:08:33be the first email you're going to see.

1:08:35Yeah. Why do I see your email the last

1:08:37day of the month or the first day of the

1:08:38month? Cuz they know that it's payday.

1:08:40And so, they know you've got money.

1:08:42>> It's like Martin Lewis sends this at

1:08:439:00 p.m., which always really messes

1:08:45with my head. I'm like, why is it 9:00

1:08:48p.m.? It must be cuz it's the last email

1:08:50before you check it. Go the deals. Then

1:08:52your

1:08:53>> guards down higher.

1:08:55>> Come on. So they know everything is

1:08:56planned. So someone's planned to take

1:08:58your money from you. Someone's planning

1:09:00every single day. You watch TV, you

1:09:02watch YouTube, you watch you you go

1:09:04outside on a bus, there's adverts there

1:09:07or wherever you go, somebody's

1:09:08advertising at you trying to take your

1:09:10money from you, but you have no system

1:09:14to keep your money. Guess what? You're

1:09:15losing the game. Like, so the biggest

1:09:18thing I tell my clients is before we

1:09:20talk about invest, we need a system. You

1:09:23need a system to protect your money. I

1:09:25always say it's like when you start a

1:09:27job, you have an induction. They'll tell

1:09:29you this is your desk. This is the

1:09:30kitchen. This is this is the fire exit.

1:09:33In emergency, this is where you go. You

1:09:34have an induction. Why have you never

1:09:37given your money an induction?

1:09:38>> Download Gains app. It was so

1:09:41>> Yeah, exactly. Like visibility.

1:09:43Visibility. Like have a have a have a

1:09:45have a process so that when your money

1:09:47comes and you say, "Oh, you this portion

1:09:50of my money, you're going to pay my

1:09:51bills." this one you're going you're

1:09:53going to save you're going to invest oh

1:09:54you're my spending money like give it

1:09:57give have a plan for it if not it will

1:09:59flow in and it will flow out

1:10:01>> yeah so there's a a study done on that

1:10:03where it's like uh you save 78% more

1:10:05over lifetime if the money is split into

1:10:08pots

1:10:08>> yes

1:10:09>> 78% that's a lot and if you leave it all

1:10:12in one then you're way more likely just

1:10:13to tap into it so systemization or

1:10:16automation and it will just run like

1:10:18clockwork this is the thing people think

1:10:20this stuff takes ages to It doesn't

1:10:24set up the right banks. You set up all

1:10:26the like the cross promotions to each

1:10:28one. What am I sending X Y and Z and

1:10:30then it's about mini check-ins here and

1:10:33there like am I on track? Am I did I go

1:10:35a bit nuts last weekend? Like okay, I

1:10:37messed up like now I got to move some

1:10:38things around. Like that's the what you

1:10:40should be doing cuz it's much more

1:10:42easier to do that rather than sitting

1:10:43down and going I got to do a whole

1:10:44budget like every single month. It's

1:10:46going to take me an hour. Like no one

1:10:47wants to do it. No one does it. So it's

1:10:50just like set it set a system up that

1:10:51you know is going to run and mini

1:10:53checkins here and there.

1:10:54>> Yeah. And I said that especially with it

1:10:55like the AI now put your three last

1:10:57three months bank statements into AI.

1:10:59Tell it to to create a spreadsheet and

1:11:01tell tell it to create a document

1:11:03explaining what you do good, what you do

1:11:05bad, what you can improve on and then

1:11:07analyze it. Do do it another 3 months.

1:11:10Put it, oh yeah, you've improved from

1:11:12the previous you spent less on this, you

1:11:14spent less on that. You've done better

1:11:15on. You don't need to go and start

1:11:17filling out the spreadsheet yourself. Do

1:11:18you know what I mean?

1:11:19>> You can the computer can do that for

1:11:21you. So that's great. But do something.

1:11:24>> Yeah.

1:11:24>> Like so much people moan and complain

1:11:26and I can't do this and the systems

1:11:28against me and this. You are against

1:11:30yourself. I got so many people like you

1:11:33know Christians that we say oh you know

1:11:34the devil the devil don't even know you.

1:11:36Like you are your own devil. Like you

1:11:38are the one putting yourself in this

1:11:40situation. Do you know what I mean? Like

1:11:42the poor guy is minding his own business

1:11:44and you're just blaming him for stuff

1:11:45that he ain't even he ain't even doing

1:11:46nothing to you. You are the one making

1:11:48these decisions. You are the one not

1:11:49being responsible with your money. I see

1:11:51people, I want to buy a house, but I

1:11:52just don't have enough money. I did a

1:11:54show. We did a show with Channel 4 and

1:11:56this person, I can't I can't have enough

1:11:58money. We went to went to their went to

1:12:00their wardrobe. By the time we added up

1:12:02their clothes, their shoes, their bags,

1:12:04they they had over £80,000.

1:12:10Yeah, I could see that, too. I could see

1:12:12that.

1:12:13>> That's mad, is it?

1:12:14>> It's crazy.

1:12:15>> Yeah. Yeah. Yeah. Yeah. It hurts. I like

1:12:18that you reminded me of that video, you

1:12:20know, and he's like, "This is all

1:12:21money."

1:12:22>> Yes.

1:12:22>> And he's just like looking at his

1:12:23wardrobe and he's like, "I don't and I

1:12:26barely wear I wear that I wear that

1:12:27t-shirt all the time and it's just

1:12:30ridiculous

1:12:30>> cuz then by the time you add bag shoes

1:12:32that then we added Uber Eats for the

1:12:34last four or five years.

1:12:36>> Do you know what I mean? Then we added

1:12:37what they spent like you you've got the

1:12:40money's coming in

1:12:40>> mate. Do you know how much money this

1:12:42t-shirt saved me?

1:12:43>> Come on. just cuz it's like a gains

1:12:44t-shirt which I've got free of and I

1:12:46just rotate them. I don't buy any more

1:12:48clothes cuz there's no need to cuz I

1:12:50just wear this.

1:12:50>> Yeah. But there's nothing to prove. But

1:12:52also you got to a point where you've

1:12:53created a brand that you're proud of

1:12:55that means something outside that you so

1:12:58you don't need to prove anything to

1:12:59anyone.

1:12:59>> Yeah. But before that it was uni clothes

1:13:01playing TE's you know rotation.

1:13:03>> Even then. Exactly. You didn't have

1:13:04nothing to to prove.

1:13:06>> Do you know what I mean? So I think it's

1:13:07so important like there's nothing for

1:13:09me. I I'll buy a t-shirt in Primark.

1:13:11I'll buy a t-shirt in like whatever.

1:13:13Like it's not to me it's not about

1:13:15brands and such. For me, it's just about

1:13:17being comfortable and making sure that,

1:13:19you know, I present myself well. And I

1:13:22don't I don't need a certain brand to do

1:13:23that.

1:13:24>> Yeah, man. I absolutely love this. You

1:13:26flown through. I know I'd enjoy chatting

1:13:28to you. I think I could probably do a

1:13:29little 3hour special or we'd still be

1:13:31here right away. Man, it was great. But

1:13:34where you want to send people today?

1:13:35>> Yeah. So, the email effect um the email

1:13:37effect is the social media. So, that's

1:13:39on Instagram. um Tik Tok um and then

1:13:42Emanuel Suko on LinkedIn. So yeah, we

1:13:44got the website Emanuelo.com is the

1:13:47website as well. Um yeah,

1:13:49>> I'll drop all that in the in the show.

1:13:50>> And obviously if anyone needs a

1:13:51financial advisor, anyone's looking for

1:13:53to invest, anyone's looking to grow

1:13:55their money, anyone's got pensions that

1:13:57they need to put together and amalgamate

1:13:58and then get invested properly for the

1:14:00future, just hit us a line. I'm here to

1:14:02help.

1:14:02>> Yeah, thanks man. You've absolutely

1:14:04smashed it.

1:14:04>> Thanks for having me, man. It's been a

1:14:05pleasure.