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The 10 AI Models I Use To Scale My Business

Max Mitcham · 1,092 words · 5 min read

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0:00Have you ever wondered which model you

0:01should be using for which use case?

0:04Well, stay tuned to the end of this

0:05video as I'm going to cover the 10

0:06models that I'm using and the use cases

0:09that I actually deploy for them to scale

0:11my business from 0 to 10 million.

0:14Now, one of the challenges that we have

0:16is which model shall I use, which LLM

0:19shall I use? There's thousands and

0:21thousands of different models out there

0:23and it's a nightmare knowing which one

0:25to use because the way that they portray

0:26these models is incredibly complex. They

0:29talk about different context windows,

0:31different token amounts, different

0:33reasoning levels, different tools that

0:34these um these LLMs or models come

0:37equipped with. It's a headache. So,

0:39let's break down exactly what I'm using

0:42and how I'm doing it. So, we're going to

0:44start with the company. So, first of

0:45all, OpenAI. Now, for a long time, I

0:47actually stopped using OpenAI because

0:49they pretty crap. Um but recently,

0:51they've started to produce some really

0:53good models. So, starting with the first

0:56one, which is 40. here. I'm using it

0:58particularly for just image generation.

1:00Uh and it's incredibly good. I used to

1:02use uh midjourney but I've transferred

1:04across to uh OpenAI just because it's

1:06very easy. You can just use it from

1:08within the app. You don't have to be on

1:09Discord or anything like that as well.

1:11So that is my image generation which

1:13we're using for blogs. We're using for

1:15content on LinkedIn. We're using it for

1:16a whole range of um use cases. The other

1:21is 4.1. This is one of their new

1:23reasoning models that they've just

1:24launched and it's basically a cheaper

1:26version of their 03 which is like a

1:28super reasoning model. And what is 41

1:32doing for me? Well, it controls most of

1:34my agents. So you would have seen from

1:36the other videos any agents that I have

1:39within NA10 within

1:41any custom agents that I build via code

1:43or within triggery I usually have 4.1

1:46being the controller of that agent

1:48because they can query tools very well

1:50and it has a good level of reasoning.

1:54Then we have uh 4.5. Now this is an

1:56expensive model. So I don't use this all

1:58the time if I'm totally honest. I only

2:00use it if I really want the copy of that

2:02email to be good. And here I'm doing

2:04more copywriting and potentially some

2:06posts uh for LinkedIn as well. So it can

2:09act as like my content generator agent

2:12when I use it use it, but it is

2:14occasionally. The other is 03. And 03 is

2:16probably one of my favorite models out

2:19there right now. Hands down. It's just

2:21incredible. And the challenge with it is

2:24it's a little bit expensive, but the

2:25reasoning on it and its thought process

2:28and the answers that it give you is the

2:30best that you will ever find anywhere.

2:32So here I use it for anything that I

2:34want more of a complex answer to. So the

2:37will be like a deep research task if

2:39it's researching something for me. I use

2:42it as a business coach within like the

2:43project sections within OpenAI. So it's

2:45like my mentor, it's my coach, it's my

2:47advisor because it knows everything and

2:49it's connected to all of the different

2:50business uh data points that I've

2:52connected it to. Um, and I'm also using

2:55it for PRDS, which is basically when I'm

2:57building out a new um, part of the

3:00platform where I'm building out like a

3:01micro SAS. I use it to basically help

3:03build out what that product needs to

3:05look like, the tools that I need to use

3:07because it can go and run that research

3:08incredibly well. And then last but not

3:10least within the OpenAI family, it's

3:12Codeex, which is their very latest model

3:14that they just launched, which

3:15effectively is their equivalent to a

3:17cursor challenger. uh and codeex I'm

3:20using to write a lot of tests for all of

3:22these different SAS applications that we

3:24have uh being developed right now.

3:27Claude or anthropic I'm using um three

3:30different models here 3.5 3.7 and the

3:323.7 pro max. Now 3.5 for me is more of

3:36like a data tagging. So, if I'm using

3:39stuff inside of Clay or Freckle or with

3:42inside of NA10 and I just want to tag

3:44whether this person is XY Z or I just

3:46want to run some light research, 3.5 is

3:48the one to go for. It's very very

3:50efficient, very very effective, follows

3:53the tasks and is pretty cheap. Uh, in

3:56all things considered, 3.7 is my

3:59allrounder when I'm looking at doing

4:01most things. Uh, and I typically start

4:04with 3.7 and then from 3.7 I branch away

4:07to other models to check to see if

4:08they're any better. If they're not, I

4:10stick with 3.7 for pretty much most

4:12things. Uh, maybe recently Gemini 2.5 is

4:16starting to kind of encroach in that

4:18territory of being like my allrounder

4:20model. and then the 3.7 um kind of max

4:24thinking. I use this inside a cursor for

4:26basically building out any uh

4:28applications and code. From a Google

4:31perspect perspective, we have Gemini 2.5

4:34and Gemini 2.5 Pro Max. So the Promax

4:37again is just used for coding inside of

4:38cursor and the 2.5 at the moment is used

4:41for um executing on certain plans and

4:43helping me write a plan uh for something

4:46as well. So, a lot of the time you

4:48you'll find that I start with V3 to do

4:50some research and then I take it across

4:52to Gemini 2.5 to kind of start

4:54formulating a plan on how I would attack

4:56a certain area um using Gemini because

4:58it's great at doing that type of thing.

5:01But like I said, it's starting to become

5:02my allrounder. It's an incredibly

5:04effective and powerful model. And

5:06listen, it's free depending on uh you

5:08know what type of Google subscription

5:10you have as well. So, you can really

5:11take it to town. And there are some

5:12great open-source models on that as

5:14well. Now, like I said, I am using

5:17things like Plexity. I'm using things

5:19like DeepSk. I'm using um various

5:21different models on across hugging face

5:23and things like that. But if I had to

5:25break it down to 10 models, those are

5:27the 10 models that I use on a day-to-day

5:29basis without fail.

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