Full transcript
The problem with this site
0:00If I showed you this site, you'd
0:01probably say it's pretty well designed.
0:03It's got a clean layout, good
0:04animations, and decent visuals. By most
0:07people's standards, this is a good
0:09website. But, while it says who it's
0:11for, it doesn't really match the
0:12vibrancy and life that these sites have.
0:15So, instead of trying to make this look
0:16more modern or fancy, what we're going
0:18to do is dive deeper into the process
0:21behind creating sites that stand out
0:23among the bazillion-in-one softwares
0:24that are already out there. And in the
0:27process, break down my entire design
0:29workflow from start to finish. So, why
0:32does this site feel a little soulless?
0:34After all, there are plenty of modern
0:36and minimal software websites that have
0:38a little more life to them that all have
0:40something in common. So, let's first
0:42start by taking a closer look at the
0:44site, which was submitted by one of our
0:46fellow viewers, Koa. So, thank you, Koa.
0:48We actually have really quite a clean,
0:50compact restaurant management software.
0:52It wastes no time introducing us to the
0:54product and talking about the features.
0:56But, the thread that I want to pull on
0:58is that the site tells you directly that
1:00it's for restaurant owners and then goes
1:02on to design like it's never even heard
1:05of a restaurant. We're just describing
1:06how to set things up, and you'll notice
1:08throughout the entire website there are
1:10no images anywhere, which is a telltale
1:12sign that this was vibe coded and leads
1:14to a robotic-feeling website. But, you
1:17hop into something like Actual, and
1:19they're immediately relating to
1:21freelancers and agencies with laptops
1:23and keyboards. And more importantly,
1:25they have a single, very actionable
1:27heading that promises exactly what their
1:29software does. So, that's the gap that
1:31we're trying to close here. Relating to
1:33the user and building trust in a way
1:35that a site like this just simply can't.
1:38So, if we actually want this to feel
1:40like it's built for restaurants, where
1:42do we really begin? Since we're talking
Visual Identity
1:44about the feeling of the site, let's
1:46start with the visual identity. To get
1:48away from the bright and sterile light
1:50modes and the flat and typical dark
1:52modes, let's start with a single image
1:54that's more moody, kind of like this. We
1:56crop it down, darken it, layer on some
1:58noise, and add in our brand name. Maybe
2:00you can start to see this come to life a
2:02little. Let's grab a few more images
2:04with that similar moody kind of vibe.
2:06From that, we can pretty easily start
2:08pulling out some of those earthy tones
2:10from [music] the images themselves to
2:11build a bit of a simple color palette. I
2:13also want to make sure we have a few
2:15accent colors to play with. So, I'm
2:16going to grab those from this site
2:18called Anchor. With these darker colors,
2:20I want to get a bit of texture in here.
2:22So, perhaps a counter with some pots and
2:25pans and measuring spoons. Or to keep a
2:27little more on the software theme, a
2:29tablet like this. Next, for fonts, I
2:31like the sans serif we have on the
2:33current site, but this monospace font is
2:35not working very well. So, instead, I
2:37want to mix in a serif font to add a
2:39little more personality to the website,
2:41kind of like a printed menu. [music]
2:43Using our accents, I'm going to add in a
2:45few icons, which will come to represent
2:47the main features of the product. And
2:49finally, we can finish it off with a few
2:51more images and our logo mark in the top
2:53right. And I think one of the most
2:55important things about building out this
2:57identity is that none of this came from
2:59a formula. It's all about what conveys
3:02that feeling and really makes sense for
3:04the brand. So, we've nailed the feeling,
Frankensteining a site
3:06but how do we take this and translate it
3:08into a well-built website? Well, to
3:10create something that resonates a little
3:13more, we get to do something called
3:14Frankensteining a site to work out our
3:17message and site flow. For example, I
3:19like the hero of Actual, but we're going
3:21to go with restaurant items scattered
3:23around [music] to indicate who might use
3:25the software. Below that, we're going to
3:26have a quick ribbon of logos rotating
3:29similar to Better Stack. Then below
3:31that, we're going to have something
3:32similar to Superpowered, but I want to
3:34be less step-like, and these images
3:36should be way bigger. It should overall
3:38talk about how the product works and
3:40really use those background images to
3:42reinforce who would use our product.
3:45Now, finally, we can get into some
3:47features. I like the full-screen color
3:49tabs that Miro has, but I'm thinking we
3:52make the image bigger and cut like 90%
3:55of this text. The logos we already have
3:57are nice, but typically it's good to
3:59have a little extra social proof.
4:01Something like Atios testimonials are
4:04great, but we'll [music] probably nix
4:05the lines and text up top and have this
4:08be less blocky than it is. Finally, for
4:10a CTA, something like Wise with heavy
4:12bold type, but the background will be an
4:14image and we're going to go ahead and
4:16left align things. [music] When we add
4:18in a footer and zoom out, you kind of
4:20see what I mean when I say
4:21Frankensteining. Now, we're not
4:23interested in really anything other than
4:25the wireframe here, so we can pull that
4:27out and then toss the rest. But, if you
4:29are Vibe Coding and want a faster way to
4:32prototype wireframes and designs, that's
4:34exactly what Relume, the sponsor of
4:36today's video, does. You can plug into
4:38their entire component library, 1,000+
4:41components built by real designers
4:43dropped directly into your editor. Just
4:45add the MCP and sign into your Relume
4:47account. Describe what you need, like a
4:49hero for a restaurant SaaS, and it'll
4:51search the entire library, pull exactly
4:54what it needs, and start building on top
4:55of that, saving you time and tokens
4:58while also avoiding those generic AI
5:00patterns. Everything is also fully
5:03editable, fully yours to keep iterating
5:04on, and shares the same primitives, so
5:06things will look consistent throughout
5:08your site, which is tough to do when
5:09you're building from scratch. [music]
5:11It's a part of any Relume paid plan, and
5:13there's a 7-day free trial. If you want
5:15to check it out, it'll be the very first
5:17link down below. So, how do we go from a
Sectioning
5:20pile of boxes to something like this?
5:22Let's first start with a background.
5:24[music] From the brand, we can have
5:25these main colors to work with or an
5:27image, so let's run with one of these.
5:30For the texture, let's add in a little
5:32bit of noise, which will also help with
5:33contrast for the text. We could play it
5:36safe with all sans-serif, but let's
5:38split these lines just like the
5:39original. Then, I'll add in a bit of
5:41subtext to add some rounded buttons at
5:43at least twice the distance of the
5:45heading and subtext, since the large
5:47heading already has a good amount of
5:49distance between that baseline where the
5:51letters sit and the actual bottom. Then,
5:54layering in the image assets, we want
5:56things to feel scattered and random, but
5:58it's actually not at all. Notice these
6:00larger elements below, smaller elements
6:03on top, and always maintaining that
6:05margin of safety around the text.
6:07Lastly, we'll darken the edges to really
6:09draw that attention to the center. And
6:11if we take that same process and apply
6:13it to the next section, we'd start with
6:15images as the background, stronger
6:17noise, and some mid-size text, and
6:19voila! It almost becomes formulaic with
6:22the wireframe that we already
6:24established. Let's do it again for the
6:26features section. So, this time, I want
6:28a cream background with no noise, so we
6:30can lean into that clean software feel a
6:32little more. A graph paper-like texture,
6:35some large images that really dominate
6:37the page, and those icons that we put
6:38together from the brand deck. Continuing
6:41through the rest of the wireframe and
6:43the visual identity we've crafted, we
6:45start to see a cohesive and importantly
6:47unique landing page actually start to
6:49come together. And the cool thing about
6:51this is because we spent so much time
6:53defining our layout and our visual
6:55identity, we can very easily swap out
6:58different identities into the same
7:00layout and get wildly different feelings
7:02when you land on the page, which is how
7:04you really master building engaging
7:06landing pages. Finally, animation is
Animation
7:09almost always an afterthought. So, what
7:11goes into making a fluid engaging
7:14interactions that also feel like they're
7:16part of the brand. If we take a look at
7:18this Amigo AI website, we can see two
7:21main themes for their visual identity,
7:23which is this pull away as we scroll
7:25past the section, and these gradient
7:27animations between sections. These form
7:30the basis of their animation visual
7:32identity, since they don't just happen
7:34once, but are repeated throughout the
7:35website. When we're applying motion to
7:37any design, we want to think about
7:39directing the eye and the focal point.
7:42Obviously, when we land on the hero, the
7:44focal point is the text. But, as we
7:46begin to scroll, we have a pretty hard
7:48break between the upper and the lower
7:50sections. So, to fix that, we can slide
7:52the elements off the screen and blur our
7:54text while sliding the new section over
7:57top, which makes the hero feel like it's
7:59part of the background. I think you can
8:01see the smoothness of these changes
8:03compared to the original, and we'll take
8:05that and apply the same idea in reverse
8:07to our CTA section below. So, the
8:10bookends are looking great, but the
8:12middle is feeling a little dry. Since
8:14each of these four images is quite
8:16important, and we want to encourage the
8:18user to check them all out, let's have
8:20them on a timer rotating automatically.
8:22And on hover, we'll have a slight zoom
8:24in on the images themselves. And there
8:27we have my full process for a teardown
8:30and redesign of this website submitted
8:33by fellow viewer Koa from start to
8:35finish, including branding and
8:37animation. If you are interested in
8:40checking out Relume, it'll be the very
8:41first link down [music] below, and the
8:43link to submit your work for a video
8:45like this, along with all of the Figma
8:47assets used in this video, will be down
8:49there, too. Thank you so much for
8:50watching, and I will see you in the next
8:52one.