Full transcript
0:00[Music]
0:18What does social listening and steam
0:21trains have in common?
0:24Not much, but let's get on to this
0:26episode.
0:27>> Okay. Bit of a um special one for you
0:30today as we're heading down to London to
0:35meet up with the team. Bit of an offsite
0:37and I've arrived at the train station a
0:40little bit early. And look at this for a
0:42scenic train station. I mean,
0:46this is me doing a bit of work.
0:507:45
0:53nice and empty. And yeah,
0:57the
0:59whole team is coming down to London,
1:01which is pretty cool. So, we've got
1:02Pers, Morgan, and Hugo all descending
1:05into London. But we've got quite a few
1:07workshops planned just to get us prepped
1:09for Q4 and get us prepped for the big
1:11launch that's coming up.
1:13>> You can sort out You can edit with HD.
1:18>> Cheers.
1:19>> All right, guys. We made it. We're here.
1:22Morgan's gone to get some food. is very
1:23concerned about how he looks being in
1:26London, but we're here for the offsite.
1:28I've uh left my camera in the car and so
1:31now we're filming off the phone for the
1:32next 3 days, which I'm really annoyed
1:35about, so apologies if the quality is
1:37bad. You also missed a great intro that
1:39I filmed earlier on the weekend where I
1:41was on a steam train.
1:42>> That would have been
1:44>> would have been good, wouldn't it?
1:45Anyway, keep you updated of what's going
1:47on over the next couple of days as we go
1:50over a load of sessions in our London
1:52offsite. We're going to be a dog at that
1:53point.
1:55>> Those are great.
1:56>> Biscuits. Biscuits are going to be huge.
2:00>> When you're editing this, we need noise
2:03like music to voice over.
2:07[Music]
2:13>> So, here you go. Summarize day one of
2:15the offsite.
2:16>> Day one's been very powerful. Um, thanks
2:18to the tube strike, half the team didn't
2:20show up till about midway through the
2:21afternoon. Um,
2:23>> but apart from that, it's been quite
2:24successful, hasn't it, peers,
2:26>> Morgan?
2:27>> Successful day. I quite like just like
2:30Yeah, it's just easy to get stuff done.
2:32>> Yeah, nice. Welcome Morgan to the vlog.
2:34There he is.
2:34>> What are you doing with the Why is this
2:36building up like that?
2:37>> As always, providing valuable content.
2:40>> So, today we went through three
2:42different sessions. First one was on the
2:44vision, working out the north star.
2:46Yeah,
2:47>> we really focused on this one after a
2:48good podcast, didn't we? There's the CMO
2:51of Meta.
2:53>> No, no, we're talking about vision
2:54workshop. Don't worry, Pizzy.
2:56>> And then we were just trying to
2:57ascertain what is our northstar. So, we
2:58keep the product development on track
3:00and on focus. So, every time we're
3:02thinking about a feature, we reference
3:04back to that. And then the second one
3:06was on um the product roadmap then
3:08itself. So, talking about short-term
3:10focus versus long-term, contingency
3:13plans, all of the above, whether we are
3:16B2B, B2C, the channels that we're going
3:18to be monitoring for social listening,
3:20how we can crush these pathetic other
3:23social listening tools. No, I kid, but
3:25these are other legacy social listening
3:27tools. And I think
3:29>> I think we got some um exciting stuff
3:30coming up. And then we had a a founders
3:31chat. So, all in all, good little
3:34session today. Tomorrow we have a
3:36cultural
3:37>> culture session. culture session
3:39>> to define winning define winning a team.
3:41Then we have a product marketing session
3:44and then we have a growth and more
3:46generalized marketing session the
3:47following day as well. So tonight we are
3:50going to go off now first of all we're
3:52going to finish our beer have a little
3:53look at the sites off to a restaurant
3:54have some food
3:55>> host this evening and
3:56>> pass this evening because this guy got
3:59his braces done and so we can't have a
4:01bar barbecue drive
4:02>> braces.
4:04Then back to the hotel. Little communal
4:07me and Hugo sharing a room.
4:09>> And uh we'll get a little footage of
4:11that for you
4:13>> and then on to tomorrow.
4:18[Music]
4:27>> So run me through your order options
4:29today. Hugo
4:31car.
4:34He goes in for the carbonar and
4:36bruschetta. I've gone for the papadelli
4:39and toasted salad over bread with some
4:42nice meats on top.
4:46There he is
4:49there tonight. And then we're going to
4:50go to the hotel. Me and Hug are going to
4:52snuggle up
4:54and discuss. Currently we're discussing
4:57rogue marketing strategies. The rogue in
5:00the better,
5:01>> which we won't air on here because some
5:03are too rogue. But we're wondering where
5:05the line
5:06>> particularly rude.
5:08>> Yeah, we're wondering where the line is
5:10and then where we can cleverly go just
5:13under that line to make a to make an
5:16impact. Cut through the noise. Right.
5:19Right.
5:21Good morning all. Well, turns out I did
5:24actually remember my camera. Yesterday
5:27we filmed everything on the phone. So,
5:29if you're wondering what the quality
5:30difference is between the phone and a
5:32DJI Osmo Pocket, you'll now know. I
5:36didn't know if there is much, but
5:37anyway, it was in my bag. I thought I
5:39left it in a taxi cab. I didn't. So, it
5:42is Wednesday morning. Um, today we have
5:45some more I guess less fluffy sessions.
5:49Yesterday was obviously on vision and on
5:52product kind of road map. Today is more
5:54okay how can we actually execute so what
5:57is our product marketing strategy what
5:59is going to be our marketing strategy
6:01how can we cut through the noise with
6:03some against the grain campaigns let's
6:05say what is our sales strategy what what
6:08roles do we potentially need to hire for
6:10when do we need to hire for them um what
6:14are the the kind of levers that would
6:16say okay now we need to hire for someone
6:18so on and so on anyway I have a
6:21triathlon coming up in two weeks So, I'm
6:24going to get out this morning. I'm going
6:25to get a run in and then I'm going to
6:26get a gym session in with the team. So,
6:28we'll go run now before everyone's up
6:30and then get a gym session with them and
6:32get started with the day.
6:38[Music]
7:10Okay, so we just had a productive day.
7:14We did um some product marketing
7:16elements. I think there's a really
7:18interesting use case to potentially make
7:19some role position switches in the team
7:22and that would be searching for a new
7:24head of marketing or head of growth and
7:26moving peers into more of a head of
7:28product growth position responsible for
7:32all kind of PLG elements product
7:34marketing things like that. So that
7:36could mean that we're going out to
7:38market to hire and find
7:39>> marketing a new very exciting marketing
7:42person which I think would be like the
7:44dream job for most marketeteers. It's
7:45like, hey, we're not fearless in doing
7:47any campaigns. The bolder the better. We
7:49want to spend money on big campaigns,
7:52big like fun events. Like, we just want
7:54to give you the budget and have that
7:56creativity with it. The only ask for us
7:58is you're not afraid to put yourself out
8:00there. You're not afraid to make
8:01mistakes and you're not afraid to post
8:03on LinkedIn,
8:04>> post on LinkedIn or or on YouTube or on
8:06any social for that matter. And then we
8:08just had a really good culture workshop.
8:10So, we actually followed a framework
8:11that a chap called Circl Wood came up
8:14with. So for those of you that are
8:16American and don't know him, he's the
8:18chap who coached the England rugby team
8:20to World Cup. We broke it down into
8:22three components. Distill, which is
8:24distill the winning behaviors that we
8:26exhibit as a winning team. And so that
8:29was discover. And then distill was take
8:31those winning elements and distill them
8:33down into five or four. We did four in
8:36the end, right? Core laws. And so the
8:39the laws that like we need to uphold as
8:42a team for us are
8:45PMA, so positive mental attitude in
8:46everything we do. We noticed that we
8:48could be quite negative, focus more on
8:50the the negative as a business, data
8:52driven, fearless, and self- disciplined
8:55as as well. And then basically we then
8:58focus on the do component which is like
8:59how can we hold each other accountable
9:03for said rules as well. on. So then if
9:06we hold each other accountable, you
9:08know, and for example, I left the road
9:10like how could anyone in the team hold
9:12someone else accountable regardless of
9:14the job title. And then if we do that
9:15enough, that starts to distill down into
9:17the into the culture because culture
9:19isn't just about saying, "Hey, we are
9:21this." Culture is actually doing and
9:23breathing and living those behavioral
9:25traits. And so that's what we focused on
9:26today with that culture one. And then we
9:28had a good marketing session.
9:29>> It was a good marketing session. We've
9:30got some nice ideas. Yeah. Some fun
9:32ideas. Slightly rogue.
9:34>> Something I've never seen on LinkedIn
9:35before.
9:36>> He's gonna push the button.
9:39>> I love it. I hate him.
9:40>> And now we're off to film some podcast
9:43sessions in the podcast studio.
9:46>> Yeah. Content on content. Content on