Full transcript
0:00In the last 2 years, I've grown four
0:01faceless Instagram pages to over a
0:03million followers and turned down
0:04multiple six-figure offers to buy them.
0:06And I've done every bit of it faceless,
0:08never showed my face, never said my
0:09name, and never recorded a single piece
0:11of content myself. This probably sounds
0:13like a flex, but I'm telling you this
0:14because I want you to understand
0:15something before we start. This is a
0:17real skill and it's completely
0:18learnable. And it's one of the few
0:20things online where a normal person with
0:22no audience can build a genuine asset
0:24from [music] scratch. And in this video,
0:25I'm going to give you the entire system,
0:27seven steps all the way from picking
0:28your niche to eventually exiting your
0:30page for six figures or more. I won't
0:32gatekeep anything in this video, [music]
0:33so do what I say and you're already
0:35ahead of 95% of people who try this and
0:37quit after 2 months. Quick one for
0:38anyone new, a faceless Instagram page is
0:40an account on Instagram built [music]
0:41around a specific topic, a sport, hobby,
0:44industry, or mindset that you grow to
0:45hundreds of thousands or sometimes even
0:47millions of followers without ever
0:48showing yourself on camera because you
0:50are not the brand, the topic is. And
0:52these faceless accounts aren't just for
0:54clout. Some of them are actually turning
0:56into serious money. The most famous one,
0:57of course, is the collection of meme
0:59pages that sold to Warner Bros. for over
1:0185 million dollars. Now, of course,
1:02that's the absolute top and it's not
1:04going to be me or you, at [music] least
1:05for now, but a page that brings in a
1:07couple thousand dollars a month and that
1:08you can eventually sell for over six
1:10figures is very doable because I've
1:11literally done it more than once. The
1:13reason this works is simple because
1:14attention is the most valuable thing on
1:16the internet right now. And a faceless
1:18page is a machine for collecting
1:19attention around a specific group of
1:21people. And once you own that attention,
1:23you have different ways to monetize
1:25that. So, let me show you how to build
1:26it. Step number one is to pick your
1:28niche and everything starts with the
1:30theme. If you get this wrong, everything
1:31else is going to become a lot harder.
1:33Right now, there are two things that
1:34matter. The first one is, are you
1:35genuinely into it? Because you are going
1:37to be researching this topic and making
1:39content about it for months before it
1:40pays you anything real. If you pick a
1:42niche just for the sake of making money,
1:44you're not going to be consistent and
1:46you're never going to get to that point
1:47where it actually [music] starts to pay
1:48you serious money. And I've seen this
1:50happen countless of times where people
1:51pick the wrong niche and end up quitting
1:53super fast. So, pick a niche that you
1:55actually care about so it feels like a
1:56hobby and [music] not work. The second
1:58thing that matters is does the audience
2:00have money and actually spends it. This
2:02is the part that most people actually
2:03ignore, but if you have a lot of
2:04followers, but all people are completely
2:06broke and never spend money on anything,
2:07you still don't have a business. [music]
2:09You actually want an audience that
2:10already spends money on the topics that
2:12you post about. So, a niche that hits
2:14both passion and spending are [music]
2:15usually niches in the three core desires
2:17of people that are health, wealth, or
2:19relationships. So, I always recommend
2:20sticking around those [music] themes and
2:22just pick a sub niche that you're
2:23interested in. So, the sweet spot is a
2:25topic you genuinely love followed by
2:27people who are actively spending money.
2:28And it's just very important that you
2:29don't go [music] too broad and just pick
2:31a topic like business or motivation
2:33because it's too broad and there are
2:35already probably hundreds, if not
2:36thousands, of other pages that are
2:37posting without a direction that are
2:39going too broad as well. So, you're
2:41going to be competing with them if
2:42you're not too specific. So, especially
2:44when you're starting out, make sure that
2:46you create content for only a specific
2:48group of people that you don't try to
2:49reach everyone on the platform. For
2:51example, a page that I grew to a million
2:53is in the philosophy niche. And the
2:54group of people that I'm targeting is
2:55people that struggle with self-worth and
2:57overcoming their problems. So, you can
2:59see that this is a lot more specific
3:00than just posting mindset content. Or
3:02another page that I run is in the tech
3:03and AI space where I share the latest
3:05updates about AI and technology that
3:07people can implement in their daily
3:08lives. And you can see as well that this
3:09is way more specific [music] than just
3:11saying that I post news or business
3:13content. If you do this correctly, you
3:15will have a super loyal audience that
3:16will always engage with your content.
3:18Because if you don't do this and you
3:19post random content all the time, your
3:21followers are not always going to engage
3:23with it and that's going to slow down
3:24your growth. So, that number two is to
3:26set up the account. So, now we're
3:27actually going to build the profile and
3:29it consists of four main parts. The
3:31first one is your username and this
3:33literally represents your brand. So,
3:34keep it short. Avoid numbers, dots,
3:37underscores [music] wherever you can.
3:39Just keep it clean because those things
3:40make your brand look cheap and you don't
3:42want to have that when you want to sell
3:44[music] advertising or any sort of
3:45product. What I recommend to do is to
3:47either go to ChatGPT or go to Claude,
3:49give it keywords within your niche,
3:50[music] and just let it come up with
3:51ideas. Now, of course, AI doesn't know
3:54what names are taken or not, so just
3:55play around a little bit until you come
3:57across something that is available and
3:58you actually like. [music] Just make
3:59sure it's relevant to your niche and you
4:01actually think it's cool and you're good
4:03to go. Next up is the logo and you
4:04shouldn't overcomplicate this part. What
4:06I recommend to do is to look at what
4:08competitors do that are successful, take
4:10their logos, feed it into Gemini or
4:12Claude and let it come up with
4:13alternatives related to your [music]
4:14username and your brand colors. That way
4:16you can go with a logo that's proven to
4:18work already for other pages on
4:20Instagram and you literally don't have
4:21to spend any time on [music] designing
4:22it. Now, of course, don't exactly copy
4:24it. You still got to make changes to it,
4:26but just use a proven framework. And
4:27most importantly, just keep it clean and
4:29minimalistic. If you take a look at all
4:31the biggest companies in the world like
4:32McDonald's, Nike, Apple, they all have
4:35super simple logos. So, don't try to
4:36come up with something crazy because it
4:38won't work. It just needs to be
4:40recognizable. That's all. Next is the
4:42name field and this is something that
4:43literally almost everyone wastes. Your
4:45username is the [music] brand, but your
4:47name field is your SEO. If you've got a
4:48tech page, for example, your name field
4:50should be something like this: tech
4:52news, updates, [music] artificial
4:53intelligence, just keywords that are
4:55relevant to your niche. So, whenever
4:57someone searches for those keywords,
4:59your brand will actually show [music] up
5:01so and it's basically just free
5:02exposure. And finally, we've got your
5:04bio and your first line should always be
5:07the reason why someone should follow
5:08you. Basically, your unique value stated
5:10clearly. So, for a tech page again, it
5:12could be something like the latest tech
5:14news posted every [music] single day.
5:15That way people instantly know what your
5:17page is about and that's what you want.
5:19For the second line, I always go with my
5:20contact details so brands can reach out
5:22to me for partnerships or other stuff
5:23and save the very last line for a call
5:25to action later. But for now, just leave
5:27monetization alone because we're not
5:28there yet. And I want to double down on
5:30this. Be super clear on what the first
5:33line of your bio is and what your unique
5:35values are so you actually give people a
5:37reason to follow you instead of 500
5:39other pages in your niche. [music]
5:40Because if you can't give people a
5:42reason why they should follow you, you
5:44probably have a lot more work to do
5:45before you actually start posting
5:46content. Step number three is content
5:49and this is literally the whole game.
5:50This is the step that makes or breaks
5:52you. So, listen closely because good
5:54content literally makes everything else
5:5510 times easier. Great growth strategies
5:58on top of great content is a rocket
6:00ship, but great growth strategies on top
6:01of average content is like pushing a
6:03boulder uphill forever. But, and this is
6:05important, don't let that pressure
6:07freeze you and here's the reframe. When
6:09you're brand new, this is the safest
6:10time in your journey to be bad because
6:12you have no audience, no one's watching
6:14and you've got literally nothing to
6:16lose. And that is the best environment
6:17to test, fail, and figure [music] out
6:19what's working. The people who wait
6:21until their content is perfect to post
6:23never end up posting. So, start now,
6:25post consistently, and aim to make your
6:27content better [music] every single day.
6:28That compounding improvement is
6:30literally the entire game. Now, here's
6:32the trap that almost everyone falls into
6:34and I fell into as well back when I
6:35started out. They find a bigger page in
6:37their niche and straight up repost their
6:39content. And look, this can work, it
6:41worked for me before as well. You can
6:42grow a lot of followers fast, but you
6:43don't build an actual [music] brand or
6:45community. You're simply not unique. And
6:47whenever someone else starts to do that
6:48as well, you're literally gone.
6:50Leveraging other people's content is
6:52completely fine and I constantly do it,
6:54but you've got to give it your own spin.
6:56For example, add a fresh hook to it, add
6:57your own opinion to it, add context to
6:59it, put multiple pieces of content
7:00together into one into something that
7:02never existed before. The difference
7:03between a repost page [music] and a
7:05brand is that the brand actually
7:06transforms the content into something
7:08new instead of just directly reposting
7:10it. And that is exactly how the biggest
7:12pages on Instagram like Puberty or
7:14Wealth are running their content as
7:16well. And yes, that is slower, it takes
7:18more time, it takes more skill, but that
7:20is exactly why it works because no one
7:22else is doing that. The pages that build
7:24the strongest [music] brands are the
7:25ones that actually took the time to
7:27learn how to create genuinely good
7:28content. Yes, it will slow you down for
7:30a couple weeks, but it will pay you back
7:32for years. Step number four is getting
7:34to your first 10,000 followers and this
7:35is where most people quit. So, let me
7:37give you three levers that actually move
7:39it. Lever one is content. Yes, again, I
7:41know, but if your content is genuinely
7:43good, people will just follow you.
7:44Because the better your content is, the
7:45better the engagement will be, and that
7:47signals to the algorithm to push it to
7:49more people, which in the end results to
7:50more followers. And that is simply the
7:52fastest way to blow up right now. So,
7:53don't try any growth hacks, just make
7:55your content better. Lever number two is
7:57leave genuine comments. This is the
7:59single best free growth strategy that
8:00has ever existed, and it has worked in
8:02every single era of Instagram. Back when
8:04I started out, I literally abused it,
8:06and it helped me just get my first
8:07couple of thousand followers to build
8:09off later down the line. Here's how it
8:10works. You already consume content in
8:12your [music] niche, right? So, instead
8:13of just watching it, what you should do
8:15is leave a genuine comment. That can be
8:17your take on the quote, the news,
8:18whatever, right? Now, your name and
8:20comment are sitting in front of
8:21thousands of people who are interested
8:23in the exact same topics that you post
8:24about. And that is literally the most
8:26targeted audience you can [music] ask
8:27for. So, let's say you leave 50 comments
8:29a day on a post that on average gets
8:31over 500,000 views. That is 25 million
8:34views collectively. And your username
8:35and your comments will show up there.
8:37Now, obviously, only a fraction of the
8:39people are actually going to see your
8:40comments and decide to follow you. But,
8:42a fraction of 25 million can still be
8:43over 100 targeted followers every single
8:45[music] day. And the best part is is
8:47that you can do this for free. It just
8:48takes like half an hour to an hour a day
8:50to do this. This worked back in 2022
8:52when I started out, and it still works
8:53today. Because the human behavior behind
8:55it never changes. Just make it a daily
8:57habit, especially when you're starting
8:58out, because it's definitely worth it.
9:00Lever number three is collaborations,
9:01and I'm going to keep this one short.
9:03But, basically, what you need to do is
9:04find pages with a similar size, or
9:06preferably bigger, and just do
9:08collaborations with them so you can
9:09leverage their audience, and in return,
9:11they can of course leverage your
9:12audience as well. So, you both can grow
9:14faster. It's completely free to do, just
9:16make sure that the pages you do
9:17collaborations with are actually in the
9:18same niche, because otherwise,
9:20obviously, it won't [music] work. Now,
9:21sitting underneath all these three is
9:23the real magic, which is compounding. If
9:25you do everything right, the first month
9:26you may gain 1,000 followers. But, with
9:28the same exact effort, in month [music]
9:30three, you can gain over 50,000
9:31followers. The only thing that changed
9:33is your momentum. Because you got better
9:35at content, the algorithm understands
9:36your page better, or maybe you have a
9:38bigger audience to push it to because
9:39you've gained a couple thousand
9:40followers in the previous months. That
9:42is exactly why compounding is so [music]
9:43important. The best example is Alex
9:45Hormozi. Everybody knows him now, but in
9:47June 2021 he only gained 800 followers.
9:50Look at him now getting over 100,000
9:52followers every single month. Same guy,
9:53same face, and he probably was making
9:55the same style of content years ago. The
9:57difference is he let it compound and
9:58never stopped. Most people run for 2
10:00months and then quit right before they
10:02really start taking off. So please don't
10:04quit before the momentum starts [music]
10:05kicking in. Step number five is
10:06monetization. Most important thing I'll
10:08say for this section is do not start
10:10here. I see people trying to monetize
10:12from day one on, but that's literally
10:14killing their page. And it's not because
10:15the link in your bio will hurt your
10:17reach, but it's because they have the
10:18wrong focus. They try to make money
10:20while they should actually try to
10:21improve their content so they can
10:22[music] actually grow their following to
10:24monetize it later down the line. Grow
10:25first, build the audience and the
10:27system, and then monetize. And when you
10:28do, there are three main ways, and I
10:30would climb them in this exact order.
10:32Number one is sponsored posts. Someone
10:34pays you to promote their page, product,
10:35or business. Depending on the size of
10:37your brand, it can be anything from $20
10:39to multiple thousands for every single
10:41post. Make sure to start here because
10:42it's guaranteed income and it will
10:44actually show you what converts on your
10:46page and what not. To sell these
10:47properly, just build a media kit with
10:49your pricing and just simply test. Offer
10:51stories, feed posts, and bulk packages
10:53for one, [music] three, five, or 10
10:54posts and just simply see how the market
10:56reacts. If everyone buys the promos,
10:58you're probably not charging enough, and
10:59if no one buys, then your prices are
11:01[music] just simply too high. So make
11:02sure you find the sweet spot in the
11:03middle. Just keep in mind that whoever's
11:05paying you is almost always making more,
11:07which is exactly the lesson that you
11:08need to learn in order to move on to the
11:10next step, which is affiliate marketing.
11:12Once you understand what actually
11:13converts on your page, you got to move
11:14up here. You simply promote a product
11:16and you earn a commission, usually
11:17between 30 to 60% for every [music] sale
11:19that you make. Here's the key that most
11:21people actually miss. Just simply look
11:23at your page and see what is going viral
11:25and find a product [music] around that.
11:26Because your top performing posts are
11:28literally the map that shows you what
11:30your audience actually cares about or
11:31what they struggle [music] with. Because
11:33if you have the wrong product, you can
11:34promote so much and still make almost no
11:36money. But if you have the right product
11:37that genuinely fits, you can do a couple
11:39posts and promote it and make a lot more
11:40money than just with sponsored posts.
11:42The only downside here, of course, is
11:43that you don't build your own business.
11:45You're just making someone else money,
11:46but it's good to bring in some cash flow
11:47while you're still learning and to
11:49actually understand what works in your
11:50page and what not. The third way to
11:52monetize your account, which also has
11:53the highest ceiling, is to build your
11:55own business. But obviously, this
11:57requires the most work. You identify a
11:59real pain point in your audience, build
12:01a product, and then simply sell it. Of
12:02course, an ebook, consulting,
12:04done-for-you work, it can be everything
12:06that you can package [music] your
12:07knowledge into. And the most beautiful
12:08thing here is beautiful. So, instead of
12:09charging like $100 for a sponsored post,
12:11you can promote your own business and
12:13land a client that pays you hundreds of
12:15dollars every single month. But of
12:16course, you have to build the skill, you
12:18have to test the offer, and actually
12:20deliver on it as well. So, it requires a
12:21lot more time. [music] So, I recommend
12:23building this in the background while
12:24you're still monetizing through
12:25sponsored posts and affiliate products,
12:27and by the [music] time you have figured
12:28it out, you can start launching your own
12:30business. So, the ladder is sponsored
12:32posts for guaranteed income and actually
12:34testing what works on your page. Then
12:35affiliate products based on what's
12:36already going viral on your page. Then
12:38eventually your own product or service
12:40if you want to reach the biggest
12:41ceiling. Step number six is to outsource
12:44it. This is a step that takes your page
12:45from a job into an asset. Right now, I
12:47have people that are running my accounts
12:49from day to day. I do nothing on it.
12:50Posts go out, pages grow, and revenue
12:53comes in. That's the dream, right? And
12:54it's completely doable. There are two
12:56rules that make it work. The first one
12:57is trust. Because in the end, you're
12:59going to have someone in the account.
13:00So, it needs to be someone that you
13:01actually trust that they're not going to
13:03do anything stupid and take the account,
13:04right? So, this only works with the
13:06right person. So, take your time to find
13:07someone. I personally only hire people
13:09that I've known for a super long time or
13:11I know in person. The second rule is the
13:13payment structure. I'm not a big fan of
13:14paying someone the same amount every
13:16single month. What I like to do is give
13:18them a base pay and then also a
13:19performance bonus. [music] So, that
13:21means that if they do a really good job
13:23and the post grows a lot or you make X
13:24amount of money, that I give them a
13:26percentage of that. So, they're actually
13:27incentivized to do a really good job.
13:29Because if they always get the same
13:30paycheck every single month, of course
13:32they're not going to do the best that
13:33they can. And also, if you have a slower
13:35month, which you will have because it's
13:37not only going to go up all the time,
13:38you don't have to pay as much as if you
13:40were to pay a fixed [music] salary every
13:41single month. But now, of course, you
13:43can't just give someone your page and be
13:44like, "Hey, here it is. Grow it for me.
13:47Good luck." You need to hand them a
13:48system. That means building [music] an
13:49SOP, which means standard operating
13:51procedures. Your content SOP should
13:53include all the things like how you're
13:55finding your content, how you're editing
13:57it, how you've grown your brand,
13:58>> [music]
13:58>> and also a list of competitors for
14:00research purposes. Basically, every
14:02repeatable thing that you do needs to be
14:03written down so someone else can do it
14:05for you. And here's the key. Don't make
14:06your SOPs when you're just starting,
14:08right? Like first fine-tune everything
14:09[music] and actually see what's working
14:10before you create your SOPs. Because
14:12when everything is actually working,
14:14you've got the winning formats, you're
14:15actually growing, you hand them a
14:16winning [music] system. And that's why
14:17it's so important to actually learn the
14:19skills yourself first and actually grow
14:21a following before you start to
14:22outsource this to other people. Because
14:23otherwise, you simply can't manage them.
14:25If you do this correctly, you should be
14:26getting your own results if you follow
14:28the previous steps. And then if you
14:29document everything into SOPs, [music]
14:31your page manager or editor should get
14:32results, too. Congratulations, you just
14:34bought back your time. Step number seven
14:36is to actually exit the page, [music] if
14:38you want to, of course. But first, the
14:40crucial bit. Selling an Instagram page
14:42is technically against the Instagram
14:44guidelines. So, you don't sell an
14:45Instagram page, you [music] sell it as a
14:47business. And that framing changes what
14:49you need to have ready in order to sell.
14:51It means your finances need to be clear
14:53and completely on track. You need to
14:54have a clear overview of how much
14:56[music] the page is bringing in, what
14:57the monthly costs are, and what the
14:58exact net profit is. Basically, the
15:00buyer needs to know exactly how much
15:01[music] the page makes because they're
15:03not just buying followers, they're
15:04buying an actual business for cash flow.
15:06And if you combine that with all the
15:07SOPs that you've built, you're not just
15:09selling an Instagram page, you're
15:10selling an entire business with complete
15:12systems behind it. And that's a
15:13completely different thing and also
15:15[music] worth a completely different
15:16amount. Here's exactly how these pages
15:18get valued. A business like this usually
15:20gets sold for what it makes [music] in a
15:21year times three or times four, which
15:24means that if you make around $30,000 in
15:26profit every single year, you can sell
15:27it for over $100,000. And this is
15:30exactly why the outsourcing part is so
15:32important. A page that runs without you
15:34and with clean books is worth so much
15:36more than a page where you have to edit
15:38all the content every single day and
15:39they actually need you to run it as
15:41well. Buyers pay a premium price [music]
15:42for businesses they can just step into
15:44and run with a couple hours every single
15:45week. So, build the systems, keep the
15:47books clean from day one, and if of
15:49course you get the right offer, you can
15:51sell it. But of course you can always
15:52keep it for monthly cash flow as well
15:54and just keep [music] growing the brand.
15:55That's the entire system, seven steps
15:57from picking your niche to eventually
15:58selling your page. None of this is
15:59complicated, there's no secret hack. It
16:01just takes doing the right things
16:02consistently and showing up long enough
16:04for the compounding to kick in, which is
16:06exactly the point where almost everyone
16:07else quits. By the way, tell me in the
16:09comments down below which of the seven
16:10steps you want me to break down in a
16:12full video. And if you would like to
16:13directly work together with me so I can
16:15personally help you build or scale your
16:16own Instagram business, then down below
16:18I have a link where you can schedule
16:20with me personally where I can see if I
16:21can help you out. With that said, thank
16:23you for watching and I'll see you in the
16:24next video. Bye-bye.