Full transcript
0:00Here we go guys. This is how I am
0:02creating revenue attribution
0:05granularized down to a specific post.
0:08Okay. And so what that basically means
0:10is in the world of marketing, we've
0:12always struggled to understand what was
0:15the actual post that converted someone
0:18to come to the website. And it's also a
0:22struggle to understand if they haven't
0:23come in via an ad to understand the true
0:26UTM of that particular person. Right? it
0:29will just be social media or LinkedIn or
0:32Facebook or whatever it is as a whole,
0:36not specifically it came from this sales
0:38rep or this marketing person's post or
0:41the founders's post. And the reason
0:43that's so important is a few things. one
0:45to be able to actually routt the lead to
0:48that particular person because you want
0:50them or that demo to speak to the person
0:53of where that person saw the original
0:55post because there will be a mutual
0:57connection and trust already there.
0:59That's the whole point of social media.
1:01Um, and two, it then incentivizes your
1:04whole entire company to start posting
1:05more if they're actually going to
1:07benefit from that as well, right? And
1:09three, you then can actually start to
1:12understand what content do you need to
1:14double down on that has the highest
1:16conversion rates. So to do this, I am
1:19using my two or three trusty steeds. Uh
1:23triggery being one to help us
1:25contextualize social data acting as our
1:27social intelligence platform. In this
1:30particular case, um we are going to be
1:32pulling um the actual engagement from
1:36particular posts. Atio as like our CRM
1:40and uh NA10 to power the workflow. Now,
1:43today's video I'm just going to show you
1:45the Atio side of things. But if you
1:47wanted a complete breakdown, I've got
1:49like a 10-minute video covering this
1:51that is going to be launching on my
1:53YouTube channel any day now. So, go
1:55ahead, just type in Max Mitchum's
1:56YouTube, subscribe, and that video is
1:58going to drop, which goes through
1:59exactly how to set this up along with a
2:01load of other stuff. So first things
2:03first inside of the Atio the reason I
2:06love ATIO so much is you can create
2:07custom objects uh
2:11super easily but also the attributes
2:14inside of these objects you can get very
2:15creative so you can do relationship
2:18based objects which means you can do the
2:20one to many. So for example
2:23here we have all of my uh LinkedIn posts
2:26coming into here I have the post itself
2:28if I wanted to read that obviously don't
2:30need to because I know what that is. I
2:31know when it's posted, but more
2:33importantly, I then have all of the
2:35engagement coming through. So, if you
2:37look at this, this is basically all of
2:39the people that are engaging with this
2:42particular post. So, these engagees, I
2:45guess, are bound to this post. That's
2:48why it's a one to many. The post being
2:51one, the many being the LinkedIn
2:52engagement. And if we have a look over
2:54here, we then have all of the people who
2:57is engaging whether they're commenting
2:58or liking with my stuff on uh LinkedIn.
3:01And I can actually see the comments as
3:03well flooding in here. So it's really
3:05really handy if I wanted to do a few
3:06things. One, maybe create some form of
3:09automations or campaigns out of this to
3:11understand if they're ICP or not because
3:14I can start to add, you know, different
3:17fields and whatever I wanted to do
3:19inside of here, right? So, that's great
3:21for sales, but from a marketing
3:23perspective, what's really cool is um I
3:27can then start to cross reference these
3:29people with the status of them, right?
3:32So, are they a lead? Are they a
3:34customer? Um have we sent any other
3:36emails to them? Who are they? What have
3:39we done? Because obviously this data is
3:40sitting inside of our CRM, which means I
3:42can start to join multiple fields
3:43together to give us that complete
3:45picture. Which means in theory if I hook
3:48up a tool like Vector
3:50uh if I hook up our form flow uh builder
3:54that we use, if I hook up our clerk
3:57which is already hooked up into Atio,
3:58which is any new user that signs up with
4:00triggery, I then can see, okay, hey, Joe
4:03Blogs first liked a post here and it was
4:07created inside of the system. Then they
4:09visited the website, which we can get
4:11through from Vector.
4:13then they actually signed up onto a free
4:15trial. So when it comes to attributing I
4:18then know okay well the actual post that
4:20they liked was XY Z and then I can start
4:23to actually create a report to
4:25understand
4:26what post and what was the content in
4:29that post has the highest conversion
4:32rates not from engagement because we
4:34don't care about that not from
4:36impressions because we don't care about
4:37that from an actual conversion
4:39perspective. And so you can start to
4:40double down then on the content that is
4:44actually converting at a higher rate as
4:47well. Um, so
4:49you want the full flow, sign up to
4:51YouTube. It's going to be in there. This
4:53is pretty cool. I really like this. This
4:54first time that I've actually connected
4:56it in this way. I was doing it a little
4:57bit more manly previously. So enjoy.