Full transcript
Intro
0:00hey everyone welcome back to my channel
0:02my name is Shier and in today's video
0:04I'm going to be walking you through a
0:06case study presentation I did to land a
0:09job as a senior product designer now for
0:11this particular case study presentation
0:13the instruction that I got from the
0:15recruited was to focus on process so the
0:18team really wanted to see what my design
0:21process was like as well as how I
0:23collaborated with other team members and
0:25just really understand how I approached
0:27design related problems so in this case
0:30study you're going to see a lot of
0:32detail on the process on this very
0:34step-by-step and granular level now this
0:38presentation and interview process was
0:40roughly 2 years ago so 100% if I were to
0:44do this again there's probably a couple
0:45of things that I would do differently or
0:47better just based off of the fact that I
0:49have a bit more experience and I've
0:51gotten better as a designer Over time
0:54however there is still a lot of really
0:56vital and valuable things that I think
0:58most designers can still apply in any of
1:01their upcoming interviews or case study
1:04presentations so without wasting any
1:06more time let's get into today's
1:09[Music]
1:13video so first thing that we have is
Chapter 1: Cover Page and Introduction
1:15basically just the cover page right so
1:18on this page of course you can be much
1:20more creative than this and show a lot
1:22more detail or whatever as you like for
1:24me I just wanted to you know just
1:26introduce basically starting with like
1:28my name my current role at the company
1:30that I was working at so yeah just very
1:32I kept it very basic and very simple so
1:35I wanted to kind of break it down into
1:36chapters now originally this was this
1:39presentation had two projects in it but
1:41for the purpose of this video I just
1:43shortened it to one project so I wanted
1:46to get into about me and talk a little
1:48bit more about myself so then I have
1:51like a picture you should always try to
1:53use a picture that you like at the time
1:55I really like this picture and I still
1:56use it a lot and I just did a quick
1:59intro about my myself where I currently
2:01work my background which is mostly
2:03graphic design and print design and how
2:05I transitioned you know to frontend
2:07development and from their ux design and
2:10I also gave a little bit of personal
2:11information about like hobbies and
2:13things that I was into at the time and
2:15one thing I'll say about this is that
2:17this is your when you're still doing
2:18this introduction is a time for you to
2:20do you know some quick bonding almost
2:23with the people that you're talking to
2:24so you want to form some sort of
2:26relationship with them maybe make some
2:28jokes and also very strategic about it
2:31so if there are specific things that you
2:32think are part of your experience that
2:36could make you stand out or stand a
2:37better chance I would say this is the
2:39best time to to mention it so if you
2:41have experienced in something that your
2:43interviewers probably currently work
2:45with this is a good time to mention that
2:47so the next part of my introduction was
Highlighting Experience
2:50just highlighting my experience so this
2:53was not like all of my experience but it
2:55was my most recent experience so working
2:58in the past like three companies after
Highlighting Skills
3:00that I wanted to highlight some of my
3:02skills and things that I felt like I was
3:04adep in or things that I knew a lot
3:06about so this is something that I think
3:08is really really really helpful
3:10especially if you have specific tools
3:13and skills that you want to highlight it
3:14really helps to focus on this so I also
Design Process
3:17went into a quick overview about my
3:20design process this is something I
3:22actually learned also here on YouTube
3:24from fellow designer I believe her name
3:26is f and picked this from one of her
3:28YouTube videos it was very helpful so I
3:30just spoke a little bit about how you
3:32know I like to go into a little bit of
3:34research defining the problem user
3:36Journey mapping exploring designs as
3:39well as usability testing and then
3:41handoff and monitoring which is all very
3:43important in working with design teams
3:45so then from there I wanted to do like a
Chapter 2: Let's Talk Projects
3:47you know let's get talking about you
3:48know projects so like I mentioned there
3:50were originally two in this presentation
3:52but for this I worked uh I would just be
3:54showing one of those projects and this
3:56was the project that I wanted to focus
3:58on it was for a brand called replate um
4:00at the company I was working with at the
4:02time and it was the Loyalty challenge so
4:04I first of all started also by giving a
4:06quick intro into the brand what it does
4:09just to make people really understand
4:11like you know everything the the
4:13business was about and create that
4:15background understanding of the problem
4:17I went into it a little bit deeper gave
4:19a little bit more context because some
4:21people are not familiar with this so
4:24it's also very helpful to just give that
4:26added context that gives people some
4:27more knowledge about what you're talking
4:29about then then I went into explaining
4:31more about like the problem right so our
4:33customers what were they saying I wanted
4:36to help them to understand that you know
4:38there were surveys and there was
4:39feedback that we were getting and
4:41gradually you know highlight some of the
4:43the issues that we were seeing so we
4:44were seeing things like I don't see the
4:46point of you know meal kits for context
4:48if you didn't already follow every plate
4:50is a meal kit planning service so under
4:53the hell fresh group and so we were
4:54seeing people saying things like I don't
4:56understand the value I don't feel
4:58rewarded for my loyalty so for people
5:00that have ordered frequently or have
5:02ordered a lot and then people of course
5:04asking how they can get access to like
5:06more discounts and basically rewards for
5:08their loyalty and then I from there
5:10moved on to explaining about the how
5:12might we statements that we crafted
5:15based off of some of the problems or
5:18issues that our customers were raising
5:19frequently and I first started with you
5:22know the first one talking about like
5:23how can we give customers something to
5:25look forward to ensure our customers
5:27stay long enough to understand the value
5:29keep our customers motivated and engaged
5:31on the platform and also reward your
5:34customers consistently so I think
5:36something I was really trying to do was
5:37to like progressively reveal information
5:40so that it wasn't not just everything at
5:42the same time which can be pretty
5:43overwhelming when you're going through a
5:45presentation I went into talking about
5:47defining the projects right so the
5:49business team and the product team we
5:51you know had several meetings touch
5:53points of course pioneered by Design and
5:55research it's also really helpful to
5:57highlight what specific things you did
5:59did so I tried to you know say that okay
6:02yes I worked with the team but you know
6:03there were certain things that I also
6:05LED as well so we decided to create a
6:07loyalty challenge for every play to
6:09address some of the issues that we had
6:11previously gone through right then I
6:12went into details about the project and
6:15the Loyalty Challenge and how
6:16specifically it was supposed to work so
6:18it was for a duration of about 12 weeks
6:20eight boxes or meal orders and three
6:24rewards throughout the duration of the
6:2612 weeks and the eight orders and it's
6:28really important to to highlight what
6:30your goals and focus areas are and so
6:33that's what that was the next thing that
6:35I wanted to do and so I started off by
6:37defining like what our primary goals
6:38were you can also use this to include
6:41maybe your metrics or kpis so at this
6:43point I was talking about like improving
6:45customer engagement and motivating
6:47loyalty you know through the use of
6:49incentives also really important for you
6:51to highlight constraints and limitations
6:54if they are because most teams are
6:56always going to have some level of
6:57constraints and limitations and they
6:59want want to see how you work as a
7:01designer with knowledge of that and how
7:03you maneuver that so the first
7:05constraint at the time was that yes
7:07there were three rewards but technically
7:09it was just one and so we had to repeat
7:12that reward three times and so I walked
7:14them through that process and how it was
7:16and why it was that way it was mostly on
7:18the technical side and also being aware
7:21of scalability because like I mentioned
7:23it's one of Hof Fresh's Brands and
7:25hellofresh does have other brands
7:26underneath it which we might have had to
7:29duplicate that feature across different
7:31brands and then did a quick intro about
7:34the team I spoke about you know the role
7:36of the product owner the copywriter the
7:38researcher as well as the engineering
7:40manager who was managing a team of
7:42Engineers that were working with us on
7:44this project and then of course myself
7:47and then I wanted to also talk about the
7:49research aspect cuz we started off with
7:51doing a bit more research to get more
7:53real context on the issue so I want
7:56didn't want to just phrase it like step
7:58two research there's no nothing wrong
8:00with that but I wanted it to sound a bit
8:01more human and you know to explain that
8:04we were trying to understand so that's
8:05why I phrased it like empathizing
8:07through research so I explained a little
8:10bit about why we were doing these
8:12interviews the methodology at the time
8:15it was also around covid so it was we
8:17spoke to about 10 active users as well
8:20via zoom and we had primary research
8:23questions that we were trying to answer
8:25so we wanted to understand what type of
8:28rewards and loyalties or membership you
8:31know what would be a good enough
8:32incentive we wanted to understand like
8:34if they had preferences about how it
8:36would work we also wanted to understand
8:38what would motivate them to be a part of
8:40the program and what would Delight them
8:42during the experience so from there
8:45quickly moving into key results from the
8:48research and the takeaways and that's
8:50something you always want to make sure
8:52is very clearly highlighted is what did
8:54you learn research is only as good as
8:55what you uh take away from it I
8:57highlighted that of course we were able
8:59to validate a hypothesis which is that
9:01people are interested in the program
9:03were also able to understand that people
9:06wanted brand specific Awards but also
9:09would have appreciated like food and you
9:12know stuff like that as it was a food
9:13brand so we also were able to validate
9:15that you know it would make people more
9:18likely and more likely to stay and
9:20increase engagement which is what we
9:22suspected and it might reduce the the
9:25chances of people looking for something
9:26alternatively so people are thinking hm
9:29if if I order a couple more boxes then I
9:32can stay with them a couple more weeks
9:34and get this reward at the end of it you
9:36know so really take the time to explain
9:38to whoever it is you're talking about
9:40give as much context or whoever it is
9:42you're talking to give as much context
9:44and information so that they can really
9:45visualize and understand on a
9:47step-by-step basis what the project was
9:50about and if there was research what did
9:53the research tell you and also lastly we
9:56learned that uh participants were
9:58interested but were concerned about
9:59anything that might you know make them
10:01spend a longer amount of time that they
10:03were willing to so then from there I
10:05wanted us to get into our approach and
10:08our strategy and you know how did we go
10:10from this research you know into
10:12actually defining the entire scope of
10:14everything so there was a team workshop
10:17led by one of my colleagues at the time
10:20who I collaborated with and so at this
10:22point I spoke a little bit about the
10:24workshop and what was done the customer
10:26Journey talking about the different
10:28phases of the Challenge and what the
10:30overall experience would be like and
10:32then from there we were able to set
10:34certain requirements based on the
10:36uniqueness of this project so you know
10:38we were talking about we have to ensure
10:41you know multiple entry points we wanted
10:43to also take into account the
10:45constraints that I had mentioned early
10:47you know to conceal the rewards because
10:49they were three and they were all the
10:50same and so we wanted to build a sense
10:52of anticipation and not spoil it cuz
10:54some people might feel oh if there's
10:55three rewards and I already know that
10:58they're exactly the same thing it might
10:59get born so we wanted to kind of conceal
11:01it to create a higher level of
11:03anticipation because some people might
11:05look at the rewards and be like eh it's
11:06not worth it and Skip then we also
11:08wanted to ensure that it was clear that
11:10you could see what rewards you had not
11:12yet claimed and be able to easily take
11:14action so getting started with the
Getting Started with the Design
11:16design so of course I also spoke about
11:19you know the process of like low
11:20Fidelity designs and creating basic
11:23flows and using that to get feedback you
11:26know I think it's also really important
11:28for designers based on my experience to
11:30highlight that they're getting feedback
11:32at early stages because a lot of people
11:35have this issue where you wait till
11:39something's like very mature before you
11:41start getting feedback that's something
11:42I also have struggled with in the past
11:44and so it's important to highlight that
11:46you're getting feedback at every stage
11:48and carrying everyone along so I also
11:50got to talk a little bit more about the
11:53High Fidelity designs right I can't
11:55remember if I showed them around the
11:57figma file or not but in some cases
11:59that's not really a bad idea it depends
12:01on the the focus area you know but I
12:04talk them through the different states
12:07the achievements how we were trying to
12:08portray that visually and all of that so
12:11then I wanted to show them a bit more
12:13zoomed in the design and so I was
12:15talking to them about the onboarding and
12:18what that experience was like the
12:20progress Banner the specific
12:21achievements page and then I had also
12:23done like this animation which would
12:25show anytime you like accepted a reward
12:28so it would like open up and like show
12:30these sparkly things which is just an
12:31opportunity for us to create some
12:33Delight some fun so after this we went
Prototypes for Feedback and Usability Testing
12:36into discussing creating prototypes uh
12:39for feedback as well as for some
12:42usability testing and it's another thing
12:44to highlight if you worked with someone
12:46or have led usability testing efforts
12:48this is something that you always want
12:50to to highlight so I showed I embedded a
12:53gift by the way uh this is a platform
12:56called pitch pitch.com but I do believe
12:58other plat forms you could use figma you
13:00could use canva they do support
13:03integrating gifts so I I had a gift
13:05which kind of showed them what the first
13:08time user EMB voiding was like so the
13:11flow for people who had just been gotten
13:13into this loyalty challenge right so uh
13:17I walked them through that flow and it
13:19was just looping on its own so all I had
13:21to do was just explain as it goes human
13:23beings are very visual so it helps to
13:26really highlight the visuals not just by
13:29talking about it or showing screenshots
13:30but if you can embed a video it's very
13:32helpful there was another later stages
13:35of the Loyalty challenge so I also
13:37wanted to highlight that and make it
13:40very clear that this was a further stage
13:42and what that experience looked like as
13:45a user would progress through the
13:47Loyalty challenge then I also
13:48highlighted the web touch points because
13:51while this was focused on the mobile app
13:53experience there were also some web
13:55aspects to it because this was also
13:58supposed to drive app adoption because
14:00it was going to live primarily you know
14:02in the mobile application so that was
14:03something that I mentioned actually
14:05earlier uh but and because this is a
14:08video a couple of years later I might
14:10have forgotten to mention that at the
14:12beginning so after that I wanted to also
Usability Testing Results and Feedback
14:14talk about the usability testing so I
14:16went into a bit more detail about what
14:18exactly was done how it went so I spoke
14:21a little bit more about like the
14:23specific questions we were trying to to
14:25ask and the methodology as well as
14:28highlighting the the specific
14:30recommendations that we got so from
14:32there we were able to get like some
14:34feedback and so we made some iterations
14:37based off the feedback that we got from
14:39the usability testing and then I wrapped
Results and Impact
14:42it up with uh highlighting the results
14:44and the impact which uh for the most
14:47part you should always try to have the
14:48numbers specific numbers so this
14:50initiative actually did improve net
14:53revenue order rate as well as app
14:56adoption by 2.5% 2 .6% and 14%
15:01respectively so I think overall a couple
15:04of things it's very important to
15:05remember when doing these case study
15:07presentations is to make use of your
15:10visual slides ensure you're carrying
15:13people Along on a visual Journey let
15:17people know what your thought process
15:19was at each point and very important to
15:22let people know what you were
15:23specifically in charge of and also let
15:26people know the points it's very easy to
15:28go through presentation and just be
15:30saying a lot of we did this and we did
15:32that it's really important to say I did
15:35this and I led this and I L that and
15:38just to reiterate on the first point
15:39about you know the visuals is if you can
15:41embed gifts some sort of indicators that
15:45show exactly what you did it's very
15:47helpful also try to ensure that you are
15:50consistent with like your usage of fonts
15:53your usage of colors and your usage of
15:57design principles and also don't shy
15:59away from talking a little bit about
16:01yourself and showing some personality in
16:06your introduction stage and while you're
16:09walking them through it they don't
16:11expect you to have a perfect design
16:13process because when you go through with
16:15the very perfect process and all of that
16:18it kind of shows that you your
16:21expectation from them if they were to
16:23hire you might not be as realistic so
16:25feel free to explain certain rough
16:27patches or
16:29obstacles that you faced in the process
16:31of your project and of course give some
16:34context as to how you were able to
16:36overcome it and how you're able to get
16:38past it of course I ended the
Conclusion of Presentation to Interviewers
16:41presentation with a thank you and
16:43appreciated everyone's time and this is
16:45the part where you're open up for
16:47questions so feel free to jump back into
16:51different pages and explain a little bit
16:53more what you did give a bit more
16:56context yeah speak with confidence as
16:59well because it's your work you know
17:02what you did and nobody's going to ask
17:04you anything that you didn't do so speak
17:07with as much confidence and be sure of
17:09yourself and show a bit of character so
The End
17:11guys I hope today's video was helpful if
17:15it was please do not forget to support
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17:18commenting and subscribing to my channel
17:21thank you so much and see you next time