Give Me 25 Minutes And I’ll Make You Insanely Rich

0:00The key to getting rich isn't what

0:01you've been told. It isn't working 18

0:03hours a day or having some perfect

0:05morning routine. It's actually about

0:06building simple habits. Tiny habits that

0:09compound over time and make success

0:11almost inevitable. I'm Simon Squib. I

0:14built 19 companies and sold three for

0:16more money than I'll ever need. And

0:17today I'm sharing the 10 habits that

0:19actually made me rich. Habits you can

0:21start applying right now to make your

0:24life better. So, let's go. The first

0:25thing you need to learn is keep it

0:27simple. Our brains, especially when

0:29we're building something we love or want

0:30to build something we love, will over

0:32complicate it. Complexity kills ideas.

0:35Simplicity builds momentum. So, here are

0:37the four ways to keep it simple. Start

0:39with one clear painoint that you can

0:42solve. When I built Help Bank, all I

0:44really wanted to do was make sure that

0:45was a trusted location you could go to

0:47for all your business knowledge and

0:49insights. I just focused on business. I

0:51just focused on credible knowledge and I

0:53made it really simple. That's why it

0:55worked. Number two, cut out every extra

0:58feature or idea that distracts you.

1:00Amazon started by just selling books.

1:02You don't need to make the product from

1:04day one have every single feature. If

1:06you're building a digital platform, for

1:08example, one killer feature can be it.

1:11That's all you need. Number three, focus

1:13on earning $1 before you try to earn a

1:16million dollars. I know everybody wants

1:17to earn a million dollars. I get it.

1:19I've earned a million dollars plus. I

1:20get how exciting that is. But I've

1:22earned a million dollars a month in my

1:24career by earning $1 first by earning

1:28$1. By taking a product and selling it,

1:30be it a service or an actual physical

1:32thing, and making $1 profit. Once you've

1:35figured out how to make $1, take a

1:37t-shirt, put your pattern on it, and

1:39then sell it for a dollar profit. Once

1:41you've figured out to do that, then you

1:42can scale up. Too many people want to

1:44scale up from day one, and they don't

1:46keep it simple. Number four on the list,

1:48explain your idea to an 8-year-old. Now,

1:51my son is eight. When I tried to tell

1:52him what help bank was, I simply said,

1:54"You press a button, you get help. You

1:56press a button, you give help." He gets

1:57it instantly. People don't have time to

1:59listen to your long explanation of what

2:01the idea is or what you're trying to

2:03achieve. Keep it simple. I want to fix

2:04the education system. That's it. I don't

2:06have to explain anymore. Right? I think

2:07people need to boil their idea down to a

2:09sentence. Keep it super simple. The next

2:11thing I want to teach you is do one

2:14thing well. The mastery beats the

2:17multitasking. It's not as easy as it

2:18sounds. And let me go through four ways

2:20that I do it. Number one, pick one

2:22product or service and make it world

2:24class. WhatsApp started with just

2:26messaging, not stories and calls and

2:28payments. That can all come later. But

2:30you want that killer feature, that thing

2:32that people tell other people about.

2:33Number two, avoid shiny object syndrome.

2:36Say no more than yes. Quite often we're

2:38bombarded with the latest thing. Right

2:40now, of course, it's AI. By the time

2:42you're watching this video, a year from

2:43now, who knows? It will be some 3D

2:45reality stuff. The point is you have to

2:47focus in on the problem you're solving

2:49and the one thing you can do well to

2:51solve that problem. So say no to things

2:53even if it's trendy or cool. Number

2:54three, create a repeatable system before

2:57adding new products. Once you've got

2:59this feature working, this thing that

3:00people are going to tell other people

3:01about, then you can start adding new

3:03products and features. But too many

3:05people try to do 10 things at once. And

3:07that's why quite often some platforms

3:08just never work. Number four, measure

3:11progress by results delivered, not

3:13busyness. I see way too many

3:14entrepreneurs that work 24 hours a day,

3:17almost seven days a week, and they say

3:19they're working hard, and they don't

3:20know why they're not getting lucky. Luck

3:22isn't about how hard you work. Luck is

3:24about the more risk you take. Everything

3:26you do should be about doing one thing

3:28well, and it will lead to success if you

3:30do it. The next thing I want to teach

3:31you is don't be the bottleneck. I know

3:33myself, having built 19 companies, in

3:35the early years of building some of my

3:37early businesses, I was the reason the

3:39business didn't scale. Now, you might

3:40not have even started your business yet.

3:42But this is a really important thing for

3:44you to learn right up front. Don't make

3:45the business totally dependent on you.

3:47Too many people don't think long term,

3:49and you've got to understand if you're

3:50the only one working on the business,

3:52then the business lives and dies by your

3:54day-to-day actions. Make sure you have

3:56systems and people that can help you

3:59scale it. These are the four things you

4:00need to do to make sure you're not the

4:02bottleneck. First of all, document

4:04systems others can follow. Use tools

4:06like notion, loom video. Make people

4:08understand how you do things. Don't make

4:10it a dark art or something special,

4:12which means no one else can do it.

4:13Number two, delegate tasks where you

4:15aren't the expert. Hire an accountant in

4:18my case. I'm not an expert. Get a

4:19virtual assistant. I'm really bad at

4:20organizing. This does cost money, of

4:22course, in some cases, but not always.

4:24You can just begin the process. You can

4:26get automated account softwares, for

4:27example, that are very cheap that allow

4:29you to start having this mindset, and as

4:31you scale, it will be easier to then

4:32replace you and or have people come in

4:34and do these things. Number three, trust

4:36your team with small decisions. Freedom

4:38builds responsibility. Joe, who's

4:40editing this video, I probably won't

4:42even see this video before it goes out.

4:44I trust him. You've got to trust people

4:46because if I don't let him do it, then

4:49he'll never take responsibility for

4:51doing it. And if he knows it's going

4:53straight out and potentially millions of

4:54people then see his work, he's also then

4:57taking his time to get it right and more

4:58importantly applying himself to make

5:00sure that he is able to do it. So you

5:03don't do it yourself by micromanaging.

5:05Number four, ask weekly, "What am I

5:08holding up?" Then hand it off. If I'm

5:11the bottleneck for this video going out,

5:12if they're waiting for me to get back

5:14and watch the whole video back and give

5:15feedback and I'm not even an expert in

5:18editing, so why would I do that? Now, I

5:19know people that are making content like

5:21this that are doing it and they think

5:23that their micromanagement will make the

5:25video better. It doesn't. It slows the

5:27process down. It doesn't allow you

5:28perhaps, for example, to do the volume

5:30gain. Don't be the bottleneck in your

5:31business. you will kill your business

5:33and kill you probably. The fourth thing

5:35I want to teach you is obsession with

5:38sales. Way too many people and I think

5:40this starts in school look down on

5:41sales. It's a huge mistake and everybody

5:45can learn sales. Introverts, extroverts,

5:48everybody can learn sales and you have

5:49to be a salesperson if you like it or

5:52not. Frankly, in life you're a

5:54salesperson if you like it or not. You

5:55want to convince someone to be your

5:57partner. You want to convince someone to

5:58be your co-founder. you want to convince

6:00a client to be. You have to be a

6:02salesperson. Sales is oxygen. Without

6:04it, your business dies. These are the

6:06four things I want you to understand and

6:07how you can be obsessed with sales.

6:09Number one, spend 80% of your time

6:11talking to customers. I spoke to someone

6:13yesterday. She's got this brilliant

6:15product. Absolutely brilliant. She spent

6:174 months working on the product and it's

6:19a brilliant product. It looks beautiful.

6:21It's she's explained it well. How many

6:23customers do you think she spoke to?

6:25Zero. She doesn't actually know what

6:27customers need, what they're willing to

6:28pay, how they're willing to pay, when

6:30they're willing to pay, what they

6:32actually need, what they think of the

6:34product, and more importantly, is there

6:36a market for her product. You've got to

6:38spend time with your customers. Get out

6:40there and talk to customers. Number two,

6:42remember sales is just problem solving

6:44for people. You don't need to sell in

6:46the traditional way that you think you

6:48do. It's storytelling. You need to say,

6:51"This is who I am. This is what I've

6:52got, and this is why I think you need

6:55it." Now, if you haven't identified that

6:56they need it, it's a hard sell. But if

6:58you've identified they need it, then

7:00it's an easy sale. That's where people

7:01go wrong in sales as well. They don't

7:03identify, do the people actually need

7:04what you're selling, and then they

7:05wonder why sales is so hard. So

7:07remember, sales is just problem solving

7:08for people that have a problem. Number

7:10three, track daily outreach. 10

7:13messages, five calls, two meetings. Hold

7:15yourself to account. I know so many

7:18people that tell me their product didn't

7:20sell in the market, and I ask them, "How

7:21many people did you speak to?" They

7:22can't actually even tell me. And then

7:23when I do get the numbers, often I find

7:25they've reached out to them twice and

7:27they didn't get a reply on email. Do you

7:28know how many emails I get every single

7:30day? Hundreds. I might have missed it. I

7:32might have not been my priority that

7:34day. You know, you've got to have a

7:35systematic mathematical approach to

7:38daily outreach. And if you do 100

7:40people, i.e. emails, phone calls, DMs,

7:44replying people's comments on social

7:45media. If you reach a 100 people with

7:47every single method, you'll get one

7:48customer. It's just that simple. So do

7:50the numbers and don't be lazy. Number

7:52four, learn to handle rejection. I

7:55always think of Dyson 5,000 failed

7:58prototypes before success. You know,

8:00you've got to not only handle rejection,

8:01you make something, it doesn't work,

8:02which is an internal, no one's going to

8:04see it rejection, but you got to handle

8:06people saying no to you. Rejection is

8:07really useful. It's like customer

8:09feedback. If someone's not buying my

8:11product, I love to know why. The point

8:12I'm getting to is like rejection isn't

8:14really rejection. In school, we're

8:16taught that somehow rejection is a

8:18negative thing. In the real world,

8:20rejection gives us knowledge. It gives

8:21us insight. It gives us the strength to

8:23fight back with better tools, better

8:25language, and better systems. I've got a

8:28fifth tip for you. One thing that

8:29guarantees you more sales is building a

8:31strong online presence. It sounds so

8:33obvious, but people don't know how to do

8:34it. Customers will Google you before

8:36they buy. They will check if your site

8:38is professional, and you'll lose sales

8:40if you're not. And that all starts with

8:41something simple most people overlook,

8:44your domain name. The problem, most of

8:46the best.com domains are already taken.

8:49you either overpay or settle for

8:51something that doesn't quite represent

8:52your brand and that hurts your chances

8:54of making sales. That's why I love this

8:56new domain name called doonline.online

8:59is the world's second largest new domain

9:02name extension and unlike.com it still

9:04has massive inventory and names

9:06available. That means you're far more

9:08likely to get the exact name you want,

9:09which helps you look legitimate and sell

9:11with confidence. And with online showing

9:13up in over 500 million searches each

9:16month, it can even give you a visibility

9:18boost generally bringing more potential

9:20customers and more sales to your online

9:22store. You can register aonline domain

9:25through GoDaddy, Squarespace, Wix,

9:27Namecheep, and more. But if you use the

9:29code Simon and wgetonline

9:32down below, you get it now for just 99

9:35cents for the first year for a limited

9:36time. Check the link in the description

9:38and grab yours today. It's a small move

9:40that can help you land the next sale.

9:42The fifth thing I want to teach you is

9:44start with people, not products. So many

9:46people pitch products. To me, you've got

9:48to start with people. You've got to

9:51start with your personal story, your

9:52personal dream. Reason it matters to

9:54you. And these are the four ways you can

9:56start with people, not products. Number

9:57one, find a co-founder and partners who

9:59share values, not just skills. I always

10:02think skills can be taught, especially

10:04if someone has a natural attribute to a

10:06certain thing. If they're good at

10:06accounts or they're good at sales, you

10:08can always get better at those things.

10:09And actually you want to get better if

10:11your business has a purpose beyond

10:12yourself. This start with people not

10:14products isn't just about your external

10:17marketing. This is all also about your

10:19internal fuel. Every single business

10:20I've had that's been successful in the

10:2219 companies that I've started 12 of

10:23them have been with co-founders and

10:25those ones have been the most

10:26successful. I'd rather have 50% of

10:27something successful than 100% of

10:29something that fails. The second thing I

10:30want to tell you is build a network

10:32before you need it. LinkedIn, local

10:34meetups, online communities. If you know

10:36your problem, you should build your

10:37network up around people that are either

10:38doing a similar thing, solving a similar

10:40problem, or care about that problem.

10:42Start building your network now.

10:43Whatever you're thinking of doing in the

10:44future, you can build your network now.

10:45If you're at university now, you can

10:47build the network you're really going to

10:48use in the real world. Now, the third

10:50thing is ask customers what they truly

10:53want. I always like the story of

10:55Dropbox. They started by showing an MVP

10:57demo video before they built any of the

10:59product. They just simply did a video

11:01explaining what Dropbox would do. and

11:03hundreds of thousands of people signed

11:05up to their mailing list which proved

11:07that people wanted that product and once

11:09they had proof that hundreds of

11:11thousands of people wanted the product

11:12then they could easily raise money. They

11:13had proof that people were going to buy

11:15it when it was built and then they

11:16raised money and then they built it. So

11:17I think people need to go and ask

11:19customers what they want. I would say

11:21this also means people. Who do they want

11:23to work with? Who do they resonate with?

11:24You might have seen Mark Zuckerberg

11:26recently having a complete makeover

11:28because they did research and realized

11:29that people don't like Mark Zuckerberg.

11:31They tried to make him hip and cool and

11:33a bit more modern man. Now I don't think

11:36that worked but the point is you can see

11:37why they do it because the smart people

11:39realize it's the people in the company

11:41people buy from now. That's why this

11:42influences doing so well. People are

11:44buying from people not brands anymore.

11:47So you want to make sure you understand

11:50what they want your customers want.

11:51You're going to find it's also going to

11:52be certain types of people, authentic

11:54people going forward. Number four,

11:56surround yourself with mentors who've

11:58done it before. I always tell people you

12:00actually don't need mentors in the

12:02traditional sense. You don't need to go

12:03get someone like me to spend hours with

12:05you every day or worse someone that's

12:08charging you to be their mentor. Forget

12:09all of that. If there were people out

12:11there that you admire, there are people

12:13out there that think you can teach you

12:14something. There are two things you can

12:15quickly do. One, you can follow their

12:17content. They're probably putting

12:18information out there like I do for

12:20free. You don't need me as a mentor. You

12:22just need to watch all my videos. The

12:23other way to do it is don't ask these

12:25people to be your mentor. Okay? It's

12:27going to trip you up. They're going to

12:28say no. The best thing to do is ask a

12:29question, one simple question of the

12:32person you'd like to mentor you. Give

12:34them a chance to help you once because

12:35most people will reply to one question.

12:37Number six, don't rush to raise

12:40investment. Shark Tank and Dragon's Den

12:42has got you brainwashed into thinking

12:44you need to go get an investor.

12:45Someone's going to give you a load of

12:46money. It's a mistake. Please think

12:49carefully about this. Don't be fooled by

12:52TV shows. Money doesn't fix a weak idea.

12:55and money from the wrong people can

12:57destroy your business. So, these are the

12:59things to do before you even think about

13:00raising money. Number one, prove demand

13:02by selling before building. Tesla got

13:04pre-orders years before cars were

13:06delivered. It was easier, by the way,

13:07for him to raise money when he could

13:08prove that there was demand for his

13:10product. But if you've got demand for

13:11your product, you often don't need to

13:13raise money. Number two, bootstrap for

13:15as long as you can. As soon as you have

13:16an investor, they're going to have an

13:17objective, right? Get their money back,

13:19make profit. Bootstrapping allows you to

13:21step by step build something and know

13:23that it's something you want to work on.

13:24By the way, maybe you do it part-time

13:26initially, for example. Maybe you get

13:28one customer, look after them, and and

13:30take care of that one customer and take

13:32your time. Don't rush. Bootstrapping is

13:34such a wonderful word. I'd love it to be

13:35more mainstream than raise money. Number

13:37three, only take investment when you

13:39know how to multiply that investment. In

13:41other words, if you know by spending $1

13:44you can make three, sometimes investment

13:46can be worth it because you can scale up

13:48that that income stream quicker. But if

13:50you don't know yet that spending $1 will

13:52make you free, you're going to spend $1

13:54and have to give away equity. And equity

13:56is your freedom. So as soon as you give

13:58equity for that $1, it's the most

14:01expensive way you could ever, ever, ever

14:04make your business grow. Number seven,

14:06advice is only as good as its source.

14:08And there are three things you need to

14:10consider. Number one, ask, has this

14:12person actually done what I want to do?

14:14So if you're trying to make content and

14:16make it work, I've done it. I' I get

14:18millions of views every day on my

14:19content. So, you could ask me about that

14:20and I actually know about it, right? You

14:22have to make sure the person you're

14:24asking this this knowledge from has

14:26actually done check they've done it.

14:27Second, take advice from practitioners,

14:30not theorists, which basically means

14:32people that are actually in the

14:33trenches. That's why I always hate

14:34consultants. You know, they'll talk

14:36about how to fix a company or how to

14:38grow a business. They've never done it.

14:40I've done it. I've gone into companies

14:41and turned them around. I've built

14:43businesses from scratch with no money.

14:45I'm a practitioner and that's important

14:47because theorists will always tell you

14:49the theory. Chachi PT can tell you the

14:52theory but theory is in the real world

14:54it's very different. Everyone's got a

14:55plan that they get punched in the face

14:57as they say, right? Take advice from

14:58practitioners. Number three, test

15:00everything in the real world. Not enough

15:02people take an idea or a theory like I

15:04said earlier and go and ask a customer

15:06for example. You've got to test it. I

15:08think people don't realize how important

15:09it is to ask a customer, would you eat

15:11this? Too many people have heard the

15:12story about Apple and Steve Jobs who was

15:14a genius. Steve Jobs said people don't

15:16want a keyboard Blackberry. They want

15:17one button. That's what they want. They

15:19want onscreen tap instead. Now, he was a

15:22visionary. He's like the 1% of the 1%.

15:24But nearly every single example

15:26otherwise you don't try to guess what

15:28customers want. You go and ask them. If

15:31you're getting any value from this video

15:32today, these 10 points are all in my

15:34book. I put another 20 in here. I also

15:36talk about how to remove subconscious

15:38bias. The things in your subconscious

15:40you believe so strongly that are

15:42stopping you following your dream, you

15:43need to read them in this book and they

15:44will help you remove them so you can

15:46push forward and make your dream happen.

15:48The link to buy this book is down below.

15:49I'm using all the proceeds from this

15:51book to fund dreams and build platforms

15:53like helpback.com and make videos like

15:55this that bring you value for free.

15:56Number eight, build around purpose. This

15:59one is one of my favorites. So what does

16:01it mean? Money fades, purpose lasts. I

16:05said earlier, I don't manage people, I

16:07manage purpose. So, these are the four

16:09things you need to think about to build

16:10around purpose. Number one, ask

16:12yourself, be really honest, why am I

16:15really doing this? I built a comic book

16:17business, for example, and I thought,

16:19wow, there's no DC and Marvel comics

16:21business in China. And I'm in China, and

16:24I see how well DC and Marvel comics are

16:26doing. I'm going to build a Chinese

16:28version. But I did it for the money. I

16:30did it because it sounded cool, right?

16:31Comic books were cool. But I wasn't

16:33really passionate about that problem.

16:35Take today for example where I at 15

16:37years old left the education system and

16:39it did not prepare me for the world we

16:40live in today. It's not preparing you. I

16:43am fired up. That's why for the last 5

16:45years I have been working on this every

16:46single day. For the last 5 years I have

16:49done something to help fix that problem

16:51and you will not stop me until it's

16:53done. I will not stop. So you have to

16:54ask yourself the same. Dig deep. Be

16:57honest. Find it. Find that purpose and

16:59it has to be bigger than making money.

17:01Number two align your business with your

17:03values. So for me, I always feel like

17:05these courses that are being sold

17:07online, people promising you the world,

17:09these property gurus that promise you

17:11you can get rich from property, sell you

17:12some course and tell you to buy a house

17:15and change the locks and rent it out to

17:16a nurse who can't afford it. This

17:18business model is right, it doesn't

17:20align with my values. Now the people

17:22that do it, it aligns with their values.

17:24They're happy to charge 8% to a nurse. I

17:26can make money buying property and

17:27renting out. I'm not saying you can't

17:28make money from it. I'm saying it

17:29doesn't align with my values. So think

17:31what aligns with your values and be

17:32honest, right? dig deep again. Number

17:34three, share your story. People buy into

17:38you, not just the product. And I feel

17:40like I'm proof of this, right? My origin

17:42story tells you why I'm doing what I'm

17:43doing, and it makes it all make sense,

17:45right? The fourth thing you need to do

17:47is let purpose guide through tough

17:48decisions where money tempts shortcuts.

17:51And it's not just money that will tempt

17:52you. I remember when I was building

17:53fluid, I was about 3 years in and it's

17:56tough. It was tough. I was competing

17:57against big companies like Olga and they

17:59were trying to kill us as an

18:00organization. and we were up and coming

18:01and we were doing well and so they would

18:04literally do all sorts of weird things

18:05to try and you know take us out but one

18:08day someone came to me for a job who

18:09worked at one of these big companies and

18:10he said to me I will bring my client

18:12list I have all the pricing of how that

18:14my competitor prices and all I need to

18:16do is hire them and they can give me all

18:18the insights to my competitor right I

18:21didn't hire them I don't want a shortcut

18:23I spent 15 years building fluid until I

18:25sold it Price Waterhouse Cooper for more

18:26money than I ever need I I don't want

18:28shortcut I would never sleep well at

18:29night I don't think it's correct And it

18:31wasn't my purpose to build it quick and

18:33and destroy another company. My purpose

18:35was to bring value to people and help

18:37them in their businesses. Do not take

18:38shortcuts. Please build around purpose.

18:41Number nine on my list is the economic

18:43future is community. The value of

18:47community has never been more important

18:49in an AI world. Community is what's

18:51going to separate you also from the big

18:54companies. The big companies don't know

18:55how to do community. Now community is

18:57not all new word. And these are the four

18:58ways that you can get community inbuilt

19:02in your business in a very simple

19:03fashion. Number one, build a community

19:05of early supporters and use tools that

19:07are free like Discord and Slack and even

19:10WhatsApp groups. If you're doing a

19:11running club, for example, in your local

19:13area, anybody you see running, get their

19:15information. If you're trying to win a

19:17war and you go out as a single soldier,

19:20you're going to die quick. The way to

19:22win a war is with an army. But you just

19:24want to focus in the one thing. fix the

19:26education system in my case that you all

19:28care about. Number two, give more than

19:29you take. Share free resources, insights

19:32or tools, contacts, everything you can.

19:36You know, if you look at some of the

19:37most successful people right now, like

19:38Alex Horos, he's just sold 3 million

19:41books. It's because for years he gave,

19:43he gave, he gave, he just showed value

19:46to people. You have to do it sincerely.

19:47This can't be a trick. You genuinely

19:49need to want to help the people in your

19:50community. But don't give and take. Give

19:53without take. Number three, create

19:55spaces where people connect. Online

19:57challenges, in-person meetups, people

20:00don't just buy, they join. So, if you

20:02can get people connecting in the real

20:04world, it can be incredibly powerful.

20:06And I'm I'm telling you this stuff. I've

20:08done it. I built a multi-million pound

20:10business multiple times thinking this

20:13way. Number four on the list, let the

20:15community shape your next product.

20:17LEGO's fan base were kind of the

20:19inspiration behind the Star Wars Lego.

20:22Right? There were a lot of people that

20:24love Lego and love Star Wars. They were

20:25making Star Wars Lego. They were

20:26literally making Star Wars didn't even

20:28exist in the Lego universe. It was the

20:30fans that gave Lego that idea, right?

20:3399.9% of businesses, you should build it

20:36based on what your community are asking

20:37for. And therefore, you need to listen

20:39and you need to give them tools to

20:41experiment. Let them have your IP. Let

20:43them use your trademark. Don't be too

20:45precious. Let the community show you

20:48where you should be going with your

20:49product. The final thing I want to teach

20:51you today, please hire for heart, not

20:55skills. I cannot tell you how many

20:57people I've seen fail because they hired

21:00people that were not passionate because

21:04skills can be taught and passion allows

21:06you to learn those skills. So, how do

21:09you hire for heart, not for skills?

21:11Number one, look for attitude, hunger,

21:13and alignment with purpose. Now when I

21:15started this platform 5 years ago, I

21:17worked with a lady called Talia who was

21:19absolutely amazing and her partner was

21:22doing a startup and it was and he was

21:24struggling. So she understood the

21:26struggle of a startup founder and how

21:27difficult it was. Also at the same time

21:30her father had just been laid off after

21:3220 odd years working in a company. They

21:34just let him go. That's it. He suddenly

21:36had no job. So she saw both sides and

21:38and and therefore her heart was in what

21:40we were doing. She cared about the

21:41problem that we were working on, helping

21:43people that were just discarded by a

21:45company after 20 years to find purpose,

21:48to find something they love and start

21:49again. But equally at the same time, she

21:51saw how hard it was for her partner who

21:53was doing a startup to get the help

21:54advice from people that had actually

21:56done it like me, right? So, she really

21:57believed in it. And she worked so hard

21:59for years and years on this business. At

22:01the beginning, by the way, she wasn't

22:03particularly confident. If she's

22:04listening to this, she she'd agree she

22:05wasn't particularly brilliant at her

22:07job. She told me she was literally

22:08sitting in a merchandising business

22:09before staring at a wall all day. Her

22:11desk was in front of a wall and she

22:12hated her job. She wasn't an inspiring

22:15skill set, but she had heart and she got

22:18so good at her job. So, I know this from

22:20personal experience. You got to have

22:22heart, not just skills. Second thing you

22:24got to look at is ask character-driven

22:27questions in the interview. I always

22:28love the question like, "If I gave you

22:29$10 million, what would you do with it?"

22:31And and I think it's really interesting

22:33to get into the almost like moral code

22:35of someone and try to understand what

22:37what makes them care about what they're

22:39working on because it if it's money all

22:41you're going to get every 6 months is

22:42give me more money and it's draining.

22:44Number three, promote from within when

22:47you see loyalty. So for me like probably

22:49loyalty and honesty probably the two

22:51most important traits. So in my team

22:53there's a guy called Ben for example

22:54been with us a couple of years now. He

22:56has heart. He's always honest and he's

22:58incredibly loyal. He's been offered jobs

23:00left and right since he's worked with me

23:01and this channel's blown up. He's

23:03offered jobs all the time, but he sticks

23:04at it with his even though he's been

23:05offered double the salary and he's been

23:07offered this and he's been offered that.

23:08And I think that that is someone you

23:09just got to look after and you got to

23:11promote them and you got to figure out a

23:12way to help them get better and better

23:14and better. There's a book called 48

23:15Laws of Power which is by Robert Green.

23:18That book was designed to show you the

23:19people that do the opposite. What they

23:20try to do is not promote you. They try

23:22to keep you skills down so you still

23:24need the person you're you're talking to

23:26that the boss. You still need the boss.

23:28I promote people. I look at people and I

23:29think, okay, they're loyal, they care,

23:32they have heart. How can I promote them?

23:33And you need to do the same if you want

23:34to be successful. The fourth thing I

23:36want to teach you, the final thing,

23:37build culture first and skills will

23:40follow. Culture eats strategy for

23:42breakfast. You can have strategies all

23:44day long. Great. You know how you're

23:46going to achieve something, but you need

23:48the why you're going to achieve it. I

23:49just interviewed Simon SK. If you

23:51haven't watched that podcast, you should

23:53because we talk about this subject. And

23:54in an AI world, it's going to be even

23:56more important that it's linked to

23:58humans. That the culture matters. And

24:00what what matters inside the company is

24:02how can we lift each other up. Everybody

24:04in my organization over time will get

24:06equity. That's that's part of our

24:07culture. I cannot tell you to go start

24:09your own business. And then people that

24:10work for me don't own their own

24:12business. So your culture has to match

24:14your your rhetoric. Please focus on

24:17culture and skills will follow. Thanks

24:20for listening to this. I hope you got

24:21value. If you did, give us a subscribe.

24:23Give us a comment down below and let me

24:25know if you have any questions. I will

24:26read the comments myself. Thank you for

24:28listening.